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December 2021

Longer Life
Better TipsCooking & FoodsHealthPersonal GrowthTrending

17 Foods For Longer Life!

by Shamsul December 30, 2021

17 Foods For Longer Life!

 

Want to live longer, be a hundred years old? Research shows that your diet plays an important role in how many birthday candles you blow out. Read more for having a longer life.

The following 17 foods are rich in antioxidants, vitamins, and minerals that are directly linked to longevity.

Consume it!

17 Foods For A Longer Life

1. Broccoli

longer lifeWant to live longer, be a hundred years old? Research shows that your diet plays an important role in having a longer life.

Broccoli contains components that boost the immune system and can kill stomach ulcers and cancer. Thus it gives longer life.

2. Salmon

Longer life

Including salmon rich in Omega 3 fish oil (like tuna, mackerel, and sardines) as a regular part of your diet can reduce the risk of cardiovascular disease and prevent inflammation. It is directly linked to longevity.

3. Water – Important for a Longer Life

Infused Water

Staying hydrated reduces the risk of blood clots forming. It also helps make you feel younger by keeping energy levels high. Water plays an important role in having a longer life.

4. Berries

Want to live longer

Strawberries, raspberries, and blueberries are very rich in super-powerful antioxidants that can ward off deadly diseases. So, it helps to have a longer life.

5. Garlic

Live long

Garlic can bring a nasty smell to your breath, but the phytochemicals in garlic can stop carcinogenic compounds from forming in the body and god for longevity.

6. Olive Oil Helps for a Longer Life

Live Longer

The monounsaturated fatty acids available in olive oil are beneficial for brain and heart health and cancer prevention. Plus, dermatologists say women who follow diets high in olive oil experience less skin damage and have fewer wrinkles.

7. Bok Choy or Chinese Cabbage

Healthy Life

According to a study from Vanderbilt University, Chinese breast cancer survivors who ate diets high in cruciferous vegetables like bok choy had a lower risk of death or recurrence.

8. The Avacado

Be Healthy and live longer

If you want to regulate your cholesterol levels, eating more avocado can help lower your harmful LDL cholesterol levels while increasing healthy HDL cholesterol levels. Thus plays an important role for having a longer life span.

9. The Tomato

Tomato benefits

There is no better rich source of the antioxidant lycopene than pink-red tomatoes.

10. Leafy Vegetables Helps to live a Longer Life

Green Leafy Vegetables

According to one study, middle-aged people who did not add leafy green vegetables in their diet are likely to die in earlier years than those who consume leafy green vegetables.

11. The Tea

Green Tea Benefits
Green tea on the brown mat close-up

Regular drinking of green tea has been shown to lessen the risk of cardiovascular disease and several types of cancer.

12. Coffee

Drinking Coffee benefits

Yes, your morning craving for caffeine can lengthen your life, a cup now and then. Research links drinking coffee with a low risk of getting Alzheimer’s or Parkinson’s. So, it protects for having a longer life span.

13. Dark Chocolate to have a Longer Life

Eat Dark Chocolate

According to a Harvard study, those who ate chocolate up to three times a month lived a year longer than those who did not.

14. Nuts

Nuts Benefits

Dry nuts have heart-healthy fats, fiber, protein, vitamins, and different types of minerals. Nuts are one of the healthiest snacks for your overall health. (However, please note that all nuts are not having equal benefits, make your choice wisely)

15. Red Cabbage

This colorful vegetable boosts brain health and protects against cancer.

Boots Brain Health

16. Beans

proteins for healthy life

A source of plant proteins and beans are also high in fiber, low in fat, and more nutrients per gram than any other food.

17. Whole Grains for a Longer Life

Whole Grains Food

In a study of over 40,000 women, those who ate many whole grains had a 31% lower risk of heart disease and cancer than those who had little or no whole grains.

 
 

Need Help or Advice in Content Management or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Get in touch through Contact our team or my Freelancer.com profile. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.

 

Read More:

7 HEALTHY FOOD THAT BRINGS HAPPINESS IN THE LIFE

AVOID HEART ATTACKS WITH MIRACULOUS FOODS IN YOUR DIET

6 JAPANESE TIPS FOR HEALTHY LIFE IF YOU WANT TO LIVE LONG

December 30, 2021 0 comment
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Create Web Content
Better TipsBusinessManagementMarketingTrendingWriting

Writing a Professional Blog Post – The Complete Guide

by Shamsul December 30, 2021

Create Web Content
Writing a Professional Blog Post: The Complete Guide

 

You want to write a professional and high-quality blog post; you don’t just need to “know how to write.” Your blog posts play a central role in your content strategy. We must therefore think intelligently and pay special attention to writing.

Alright, but then what should you watch out for? What are the main steps to writing a blog post effectively? What will allow you to make a difference, bring value to your audience, and position yourself as an expert in your theme? I tell you everything in this article, and I invite you to download the Article and make sure you never forget anything in your new article writing!

What are the Points to Write a Professional Blog?

Before we reach into everything that goes into writing a professional blog post, I want to remind you why incorporating blogging into your communications strategy is such a great idea.

After all, you might be wondering why “bother” with a blog. Why not settle for social media? And is the blog really useful? Aren’t you going to waste your time? To ask all these questions is completely legitimate. However, having a blog for your business is, without a doubt, a real plus.

 

A Business Blog will Allow you to:

keep your site alive and position yourself in Google’s search results;
set up a Pinterest strategy to reach a larger audience;
have content that is genuinely yours and that is not dependent on a social network;
have more easily subscriptions to your newsletter;
show your expertise by posting high-quality content;
establish a relationship of trust with your audience;
develop yourself by continually pushing yourself to talk about what you know.

Why Does a professional Blog Post Deserve Special Attention?


Your corporate blog is an integral part of your communication strategy. So it deserves attention and thought so that what you post in it aligns with your goals and business.

The Goals of a Corporate Blog Post:

The first thing to know is why you have this blog and why you want to post on the website. Of course, the short answer would be “to find clients” or “to grow my business,” but you can look a little deeper.

Each of your articles can have an objective: to be the first door to one of your offers, to show your expertise on a certain topic, to increase the number of subscriptions to your newsletter, to answer a question that your audience often asks.

Before you start writing a blog post, it’s important to think about all of these because it is bound to influence your work. Writing a blog post isn’t just about writing in the end. It’s a whole strategy behind it. So you can ask yourself this question before you start writing: “Why am I going to write this article?” “Where do I want to take my audience? “.

Read Also: HOW TO PICK A PROFITABLE BLOGGING NICHE EASILY IN 2022

Show your Expertise Through its Content:

As I said above, the blog is a perfect medium to establish yourself as an expert on your topic. The fact that your blog is on your website adds “seriousness” to it all. When we arrive on your site, your audience can see who you are and what you do, but they can see what you know and what you do.

Of course, most visitors to your site will land directly on your blog posts, thanks to SEO in Google or Pinterest. These audiences come to you with a problem and questions. Your content is there to answer all of that. By doing that, it shows them that you are the person they can trust on this topic, the one who has answers and who can guide her (although of course, you are but do not have ALL the answers! Your status as an expert does not mean that you know all or that you are never wrong).
The key to an effective blog post: audience

Therefore, your blog is intended for your ideal audience and your potential future clients. This audience is at the heart of your content creation.

Your Blog Post for Whome?

Before you even write a blog post, it’s important that you know to whom you’re writing it. Knowing your ideal audience is, among other things, what enables you to write better articles. And that is a job that never stops!

You can (and you will!) Of course, get to know your audience by defining your ideal client. Who are they? What are they doing? What are they having trouble with it? Why can you help him? You will be able to draw this profile by sending questionnaires to your audience, observing people who correspond to your target, or basing you on your past clients.

This work is not a “one-shot.” It’s crucial to keep this in mind: you can continually build your ideal audience profile, which allows you to write professional blog posts that will be more and more targeted! The more you interact with your ideal audience, the more you’ll get to know them.

Content: An Answer to a Problem:


I spoke above about the problem. This element plays an important role when it comes to ideal audiences and blog post writing.

The content of your professional blog responds to the issues of your audience. Thinking about this will help you write relevant articles on your business blog.

You will already be able to start from these issues to define your editorial calendar and find the article topics that your audience needs.


When writing a blog post, you will also think about these issues to ask yourself how you are going to best help your audience and question yourself about what they want and need to hear.

Read Also: 7 BENEFITS OF BLOGGING | START BLOGGING TO EARN MONEY

How to Write a Blog Post?

Now that we’ve laid the groundwork to help you write professional articles on your corporate blog. Let’s get down to business. Concretely, how do we write a professional blog article? What are the main stages? Not to forget anything, think to write down a complete checklist.

Now, the given Steps will guide you in your writing.

Step 1 – Find the Subject

First of all, you have to know what you’re going to talk about! Finding the topic of the blog post you are going to write is a very important step. This is where you decide on things that play an important role in your content strategy. What issue of your audience are you going to address? What keyword do you want to work with this content, whether for your Google or Pinterest SEO? What are subjects missing from the database that you want to create on your blog? Please note that posting blogs frequently is crucial to maintain and increase your audience.

Step 2 – Plan the Article


Once you have the topic, you can plan your article. Why not go straight to writing? Because you will be much more efficient if you organize your ideas! Outlining allows you to see your content as a whole, organize important ideas, and list everything you should remember to include in your article. This is also how you will best get your message across.

Step 3 – Write the Text


Let’s go to the editorial staff! My advice: start by focusing on substance rather than form. Follow the thread of your ideas, write without worrying too much. What matters first is getting all the information out of your brain. This first draft doesn’t have to be well written. If you focus too much on form, you may forget important things. Once the first draft is out, you can rework your text. This is when you will be able to work on your sentences, add paragraphs if you feel it is necessary, and pay attention to the consistency of what you have written.

In Practice, this Writing can take Place in Two Stages:

First, write the content as the first draft, then proofread and improve the text. If you want to write better quality blog posts, I advise you to separate these two tasks well and take a break of a few hours or even a few days between them! Going back to your text with a fresh look will make it easier to see what you improve.

Step 4 – Think about the Layout


Writing a blog post also means thinking about the layout. Remember that you are writing for the web: everything is visual, and your layout should be designed to make it easier for your audience to read. Concretely, your text must be airy: keep paragraphs short and use numbered lists or bulleted lists to make reading easier.

Also, think about titles, which allow your content to be read diagonally, and make important passages bold. Don’t you want your content to be read diagonally? Sorry, but you won’t change your audience’s habits by offering them something complicated to read! Your job as a content creator is to simplify access to content for your audience and make them to read your article in depth, thanks to the titles, lists, or words in bold. And just because someone reads your article diagonally doesn’t mean that person won’t walk away with what they’re looking for and want to keep following you.

Step 5 – Create the Images


When it comes to pictures, you have two types of tasks that go into writing an article for your corporate blog. You will first have the images to integrate into your article, then allow you to communicate about this content.

Your content strategy is a complete ecosystem. You have your blog articles, social networks, newsletter, Pinterest… and communicate on all these platforms. You have to create visuals. Therefore, a blog article requires at least a presentation image for the article (and possibly other photos to integrate into the content), a visual to announce the article’s publication on Instagram, and several pins to share on Pinterest.

Step 6 – Work on SEO (Search Engine Optimization)


SEO is a crucial step in writing a blog post. And even if the subject scares you because you’re not an expert, there’s no reason to ignore it! If you’re new to SEO, at least pay attention to these things:

Choose a keyword for your article and use it in the first paragraph, in your title and subheadings and logically distribute it throughout the text.

Pay attention to the hierarchy of your titles: after an H2 title, for example, you cannot put an H4 title.

Include links to other pages of your site and possibly third-party sites, if relevant, whose content is relevant to this article.

Use a plugin like Imagify to reduce the size of your images and have your article load quickly.

Step 7 – Proofread and Verify

Don’t neglect to proofread! It will allow you to reach another level of quality. And the more you get used to writing blog posts regularly and rereading them, the important things you have to correct and avoid errors.

Good proofreading isn’t just about being careful with spelling mistakes. Your proofreading must also take into account the consistency in your article. Check the layout and SEO, ask yourself if your article is complete enough. In short, it’s time to tweak everything and check everything! Of course, correcting your mistakes is essential, even if some typos are not very serious.

Step 8 – Share the Article


Last step not to forget: sharing! If you want your article to have an immediate audience, you have to use all your platforms to distribute it.

Talk about it in your newsletter. Please share it on Instagram or Facebook, depending on what you use in your communication. And of course, don’t forget to schedule your post on Pinterest.

 
Read Also: FOUR TOOLS TO MAKE YOUR WRITING BETTER, NO MATTER YOUR AGE

Writing a Blog Article: The Constraints of the Web


Whoever says “blog article” speaks “on the web,” and inevitably, this way of communicating comes with its own constraints. Writing a professional blog article also means taking these constraints into account to do quality work.

The Role of SEO in Writing a Blog Post

As you can imagine, one of the constraints of the web is SEO, and that’s why in the 8 steps described above, one is entirely devoted to search optimization. Even if you are not an SEO expert, that doesn’t stop you from implementing good habits in your writing process to publish articles as optimized as possible.

Also, think that the optimization of your articles can play in your visibility on Pinterest. You’ll use keywords in your pins and descriptions to stand out in search results on Pinterest. If the content linked to each Pin is also optimized, then the algorithm may favor it a bit more because it can also understand your blog content and make sure your Pins are aligned with that content.

Check the elements I told you above to optimize your blog posts. Before you start writing your article, you can also do a Google search with the keyword you want to work on in this content. By looking at the first results, you will get a better idea of ​​the competition, and you will be able to know if your article should be longer or shorter and fleshed out.

Make it Easier for the Audience to Read

The constraints of the web also go through the layout, which I mentioned above, in step 4 of writing a blog article. Your content must be easy to read and on all types of screens. Think about mobiles in particular because it is very likely that most of your audience will read your articles on their smartphone.

Access to information should be easy and fluid. No need to beat around the bush or make big, fancy sentences. Make your text airy, easy to understand, clear.

Some additional tips for writing articles for your professional blog

Now you know what you’re going to have and think to write a professional and high-quality blog post. Here are four additional tips for your content creation.

Write a Blog Post Quickly

Yes, writing a blog post takes time. You won’t find any advice from me for “writing an article in 30 minutes”. I think you can, and luckily, improve your efficiency and productivity, but the quest for speed is not what you need to focus on to create high-value content. I also advocate slow entrepreneurship, and I think it’s important to put intention and care into everything you do.

Having said that, we do understand the urge to learn to write articles faster. This is normal: you have lots of things to do and you can’t necessarily afford to spend a day on an article. Know that the more you write articles on your blog, the more you will do it easily and quickly. Writing is a muscle that you work on. Being consistent in your blog post content will help you be more effective. Finding an organization that works for you and creating content intelligently will also get you going faster.

Create an Editorial Calendar

The editorial calendar allows you to think about your content creation on your blog strategically. It will enable you to:

plan your content in advance, depending on your offers or the season;
have a medium-term vision of your content strategy;
organize yourself to write your articles or blog post in advance and work calmly;
think of your content as an ecosystem.
Beating your content creation

When I talk about creating content intelligently, I am thinking precisely of content batching. Batching is the idea that you are going to group similar tasks and do them all together.

Each step of writing articles can be batched. This way, you take full advantage of your creative energy when it is at its peak, and you do similar tasks to stay in the “flow.”

Personally, I plan my content in advance. Then I think of the plan for all of my articles for a month or two. I then go on to write the first drafts. Then I plan another work session to improve my content. And finally, I also bathe the creation of my visuals. Working like this makes me much more efficient because I don’t change tasks every half hour.

Think Ecosystem


Finally, I have to give you one last tip to help you write a blog post and quality articles on your corporate blog: think of your content as an ecosystem. Everything goes together: your offers, your blog articles, your social networks, your newsletter. Your content strategy is what ties it all together to get you where you want to go. Seeing things globally is thinking about the brand you build around your business (and yes, even if you are solopreneurs and work directly on your behalf, you create a brand!).

There are many things to consider when it comes to blog or blogging, especially for a professional blog, so it fits right into a content strategy. Understanding the significant steps that go into your article writing will help you realize what’s important for working with focus and direction.

 
 

Need Help or Advice in Content Management or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Get in touch through Contact our team or my Freelancer.com profile. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.

Read More:

WHY IS BLOGGING ESSENTIAL FOR BUSINESS? IMPORTANT POINTS

MANAGEMENT BY OBJECTIVES – BENEFITS AND PROCESSES

HEALTH BENEFITS OF GREEN TEA

December 30, 2021 14 comments
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Infused Water
Better TipsCooking & FoodsHealthTrending

Easy Ways to Make Water Taste Better

by Shamsul December 27, 2021

Easy Ways to Make Water Taste Better

INCREDIBLE INFUSIONS

Why hydrate with plain water when there are more different and easy ways to make it tastier and even a bit healthier without losing the nutrients. Introducing H₂O with fruit, veg, and herbs will turn an ordinary drink into an extraordinary one. Here are some ideas!

INFUSING TIPS

Use tap water, purified if that’s your choice, and fresh unbruised produce (for skin-on fruit, mainly citrus, organic is a healthier choice). Slice pears thinly – this improves to release the flavor – while soft fruit such as berries or lemons cubed or lemon juice. Tea herbs and keep delicate flowers in a tea filter or freeze beforehand. Mix in water for 1-2 hours, then keep cool in the fridge for a day.

BLUEBERRY AND ORANGE COOLER

Infused water

Introduce some water with sizable cubes of juicy orange and a plentiful helping of blueberries, then chill before drinking for fruit-filled refreshment. Be sure to spoon up the blueberries at the end for a hit of fresh anthocyanin antioxidants.

PASSION FRUIT SODA

infused water

This exotic scented fruit is both rich and tart. Scrape the pulp by a filter, so the seeds are separated, take the juice, and stir it in with soda or bright water, with a bit of lime juice and mint muddled together. Add sugar as you need, or stevia works well in this drink, in case you are keeping your calorie and sugar intake low.

BLOOD ORANGE-INFUSED COCONUT WATER

Infused Water

For something a little different, use coconut water instead of simple water. A study at the University of Memphis revealed that coconut water is as good as a sports drink. It is rich in potassium, which improves to keep blood pressure at a normal rate. Add slices of blood orange and juice along with some blueberries for a bright, fresh, and healthy beverage.

EDIBLE FLOWERS IN ICE CUBES

Infused Water

Lightly crush fresh cranberries add to water along with some citrus cubes. Cranberries saturate the water with sweetness, while lemon adds flavoring. You can drink quickly, but waiting an hour or two enhances the flavor. Adding sugar syrup goes a long way if it’s too sour for your tastebuds.

CUCUMBER, LIME, AND THYME SODA

Infused Water

Use a vegetable peeler and create cucumber strips (aim for the flesh, not the skin, too much of which can be bitter). Add the strips to water with thin slices of lime and sprigs of fresh thyme for a thirst-quenching drink with a taste of herbs. Cucumber has 96.5% liquid, so essentially as hydrating as pure H₂O.

COLD BREW HIBISCUS TEA

Infused Water

Mix a handful of hibiscus petals (dried) in cold water and cool for 12-24 hours. Strain for a delightfully colored, flavorful cold brew tea that seems even better on the rocks. If you find this strong cold brew requires balancing, add a bit of honey, stevia, or agave. The study recommends regular consumption of hibiscus tea can decrease BP.

LAVENDER AND LEMON INFUSION

Infused Water

Lemon (like mint) has its place in several liquids – it’s hard to find a fresher ingredient. It is rich in vitamin C. Adding lavender raises this drink to Instagram able levels and adds color, scent, and a light flowery taste.

LEMONGRASS COOLER

Infused Water

Lemongrass has a fresh, strong scent and taste, and it makes a perfect pick-me-up. Coarsely chop some stalks and boil in water for 10-15 minutes. Add sugar or stevia to taste if required, mix, strain, cool, then serve over ice. It goes nicely with a bit of lemon or lime juice.

PEACH AND BASIL INFUSION

Infused Water

Try basil (moderated) matched against subtle peach. Add 2-3 leaves to a jug of water along with a couple of peeled, sliced peaches or nectarines.

POMEGRANATE AND MINT COOLER

Infused Water

Blend a cup of pomegranate seeds with water, mint, and lemon juice and present over ice or soaked pomegranate seeds- some crushed, some whole with mint leaves.

SPARKLING RASPBERRY AND LEMON

Infused Water

Drinks get prettier with fresh squished raspberries and thin lemon slices bobbing about in ice-cold sparkling water.

WATERMELON

Infused Water

Watermelon is very fresh and that red color, as with tomatoes and red grapefruit, signifies a source of heart-healthy lycopene. Add lightly crushed pieces of watermelon to water to mix or blend with the fruit and present over ice.

ICED FENNEL FROND WATER

Infused Water

To extract their warm aniseed flavor, first, pour boiling water with a cup of fennel fronds and let it steep for 10-20 minutes. Cool in the fridge, strain, and pour over ice with cubed fruit of your selection and another sprig of fennel to decorate.

Chamomile and Honey Water

Infused Water

Chamomile is a famous herbal tea, but rather than drink it hot, try it cold. To get the benefits, boil and then simmer some tea bags or flowers for 15 minutes. Cool and serve in ice-filled glasses with honey. The idea that it relaxes may be more than just an old wives’ tale: a study of people who took a chamomile infusion addition showed it helped with anxiety.

BLACKBERRY AND MINT SPARKLING WATER

Infused Water

Mint is one of the most beneficial herbs to infuse, and it has a rich flavor that permeates liquid beautifully. Add to cold shimmering water with a handful of blackberries for an eye-catching drink.

Interesting Fact: Mint has 3.5 times more iron per gram than beef.

PEAR, GINGER, AND CINNAMON WATER

Infused Water

The subtle, almost floral flavor of pear marries well with the spice and warmth of ginger and cinnamon. When winter arrives, this works well inspired through hot water too.

HOW MUCH WATER SHOULD YOU DRINK?

Health experts recommend that we drink fluid six to eight glasses daily. Though milk, tea, coffee, soft drinks, and juices all count, it is the ultimate healthy and inexpensive choice. The recommendation is just a guide, and you may need more or less depending on the weather and how much you sweat. Bear in mind about 20% of our daily fluid intake comes from high water foods, such as fruit and vegetables.

 
 

Need Help or Advice in Content Management or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Get in touch through Contact our team or my Freelancer.com profile. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.

Infused

Read More:

6 Japanese Tips for Healthy Life If You Want to Live Long

HEALTH BENEFITS OF GREEN TEA

ARE YOU AWARE THAT CARROT JUICE MAKES YOU HEALTHIER?

December 27, 2021 13 comments
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renewable energy
BusinessManagementMarketingScholarlyTrending

Is It A Good Time For Moving Towards Renewable Energy…!

by Shamsul December 26, 2021

Is It A Good Time For Moving Towards Renewable Energy…!

 
 

The basic concept behind renewable energy is that they are never-ending and can replenish itself with the clock time. Now many countries are totally dependent upon renewable energy sources, unlike fossil fuels which are the primary source of natural gas, oil, and coal. The best thing about renewable energy sources is that they are environmentally friendly & they are found in abundance and have a greater sustainability factor. If we consider the example of fossils, they come with no expiry date and are continuously replenishing.

So should we adopt renewable energy sources or not…..!

We have to consider some pros and cons of this technology before switching to renewable energy. 

These are some greatly used renewable energy sources available in the world.

Wind Power Energy:

Wind Energy

This technology uses a mechanism that converts the wind’s kinetic energy into motion energy. The system includes a giant propeller with a set of gears attached to a generator. With wind’s help, that giant propeller moves in a clockwise or anticlockwise direction. Thus, provides all the torque to the turbine of a generator.

Solar Energy:

Solar Energy

This technology converts sunlight to electrical energy by using photovoltaic phenomena. With the help of solar panels and an inverter, we can easily power up our homes and small commercial buildings. 

Hydropower

In this technology, we use the momentum of falling water to run a turbine of a generator and produce electricity. This type of setup is mostly installed on dams openings and huge waterfalls.

Biomass

Biomass Energy Types

There is a natural ability to convert sunlight into different chemicals in some plants. These chemicals are later drawn from these plants and can be used for different purposes. Recently an experiment was performed where these chemical (biodiesel) was used to run cars and this was made possible due to biomass technology.

Ocean Tides

Ocean Tidal Energy

With the help of tides movements, we use a platform that moves up and down due to rising and lowering water levels. This moment is then coupled to a generator which can generate electricity with this provided moment. These types of setups are mostly installed near seashores. 

Geothermal Energy

Geothermal Energy

In this technology, we use the heat of the earth core and then convert water into steam and run piston-based turbines.

Why it’s Beneficial of Adopting Renewable Energy Sources

Many positive factors make this motive clear that adopting renewable energy sources is wise.

Eco-friendliness of renewable energy sources

It has one of the main advantages that you will receive while switching towards a renewable energy source. These renewable energy sources have almost no or minimal greenhouse effect and 0% carbon emission in the environment. In all of the renewable energy sources, wind and solar-powered setups are considered the most eco-friendly. Because they have zero toxic emissions in the environment and keep it safe and healthy for you and people in your surroundings.

It’s renewability

Another amazing feature of these technologies is that they never deplete or reduce their resources to zero. If you compare fossil fuels like coal, gas, and oil, there is a limited quantity available in our natural resources, and it is assumed that we will run out of them one day. While renewable energy sources have no limitation of resources, you can reuse them again and again without compromising your resources. Also, the modernization in this field has made these renewable energy sources more efficient that you can use them for multiple years without any issue.

An amazing level of Reliability 

In the past few decades, fossil fuel consumption has so much increased that now it has become an international issue that has caused security threats and political imbalance between many countries. If we don’t facilitate this spike of energy with renewable energy systems, we can assume that this situation will get worse in the future.

In comparison, the conventional way of producing energy comes at a hefty cost. However, renewable energy sources have all the fantastic features that can make our life easier and maintain a peaceful environment on the whole planet. We can reduce our financial burden with the help of this modern technology.

Increase in employment 

Renewable energy sources make perfect economic sense because they are the cheaper solutions when compared with the conventional way of making energy. Since the adoption of this modern technology, We have observed that it has created more stable jobs in countries like the United Kingdom and Germany. The moving trend towards renewable energy sources has already created a lot of demand for experts who can deploy different projects in different world areas.

Renewable energy sources can give you a better price control

This feature makes the adoption of renewable energy sources more practical and convenient. Because there are no variable parameters engaged for energy production, all you have to do is deploy a project and enjoy using sustainable and reliable energy at a little maintenance cost. And if you compare it with the conventional ways of making energy has a lot of variable features like oil prices and currency value fluctuations.

You can take perfect price control into your hand with the help of this amazing technology and facilitate your people in a better way. 

Low on maintenance

All the renewable energy sources have this thing in common, and they require almost no or minimum maintenance. And if we consider wind turbines or solar panels as an example, they have almost no or minimal moving parts. When you compare them with normal ways of power generation, then you will have a perfect idea of their complexity versus their output.

This technology is such so that if you install this whole setup once, you will have to pay almost no or minimal amount of maintenance. And this thing makes it clear that the owner of this whole facility will only have better profits while engaging almost no amount on maintenance. 

Empowering people of remote areas

The deployment of renewable energy setups is the most favorable for remote areas. Thus, with the help of this new and latest technology, they will now have all the privileges like people in cities. They can spend their lives without making any compromise over the energy situation. Renewable energy sources are like a blessing to those people who were waiting for the installation of energy according to the development plans, which can take a very long time.

The versatile models of renewable energy sources

Modernization has now blessed us with multiple solutions that we can adapt according to our climate and geometrical situations. So, if you live in the desert, you can install solar panels and enjoy making your life more convenient. And if you are residing near the sea, you can go for hydro or wind power setups. This means that now you can generate power while using the natural resources that are available to you. 

The Downsides of Renewable Energy 

Limited electricity generation

If you are planning to install renewable energy to facilitate your home or any other setup. You have to consider the limit of electricity you can generate through this technology. Because this technology has just entered the market and has not enough platforms. This offers much energy compared to the traditional concepts of power generation. In the current scenario, there is a gap between supply and demand. Everyone should try to meet their requirement to sustain the progress.

The unreliability of renewable energy

Renewable energy systems are totally dependent upon your environment’s weather and climate conditions. In case if you are about to install a hydropower system, then there should be enough rain that fills the dam and has a continuous water flow to run the turbine. The same situation applies to the wind turbine, and if you are about to deploy solar panels, then there should be enough sunlight that can activate the photovoltaic phenomena and generate electricity. 

Low levels of efficiency

This technology is still like a new entrant in the market and it has not achieved the expected level of efficiency. There is also a little contribution of less knowledge about the proper installation of these systems, but still, the hardware of these systems is less efficient when compared to the conventional methods of generating electricity.

Involves a high upfront cost

No matter Whichever mode you adopt for renewable energy, you have to pay a hefty amount for the installation. So it’s always a better idea to first plan it with perfection and then go for its installation. 

Not feasible for commercial setups

Due to Limited scopes of energy, these technologies are not usable for big commercial setups. This is because they need a huge area for their installation and also they are expensive to store in case of any natural emergency. 

 
 

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20 Sexiest Women in the World – 2021

by Shamsul December 24, 2021

20 Sexiest Women in the World – 2021

From Scarlett Johansson to Megan Fox, we have listed all the 20 sexiest women of 2021 across the World. This list will talk about the top actresses and models that worked in several popular movies. These girls are highly attractive, and some of them are the highest-paid actresses. Let’s get started.

Megan Fox:

Americn Actress

She is an American actress and model. Megan  Fox is best known for her roles in famous movies such as Confessions of a Teenage Drama Queen, Transformers, and so on. She is considered the hottest and sexiest woman of 2021.

Scarlett Johansson:

American Actress

She is another American actress known for blockbuster movies such as Chef, Lucy, Avengers, etc. she is lovely and secures the 2nd position in the list of hottest women of 2021.

Jessica Alba:

American Acctress

She is the 3rd hottest woman in the World and has worked in various American TV shows and movies. Her best movies are Little Fockers, Camp Nowhere, Dark Angel, and more. She is very talented and pretty, too.

Charlize Theron:

American and South African actress

She is an American and South African actress and has worked in various famous movies such as Mad Max Fury Road, Mighty Joe Young, and beyond. She stands at no.4 on this list.

Kate Upton:

American Actress

She is truly a diva; Kate Upton is an American actor and model. She is best known for her remarkable performance in The Other Woman, The Layover, and Tower Heist. She is the 5th gorgeous and sexiest woman in the World.

Natalie Portman:

hostesses Actress

She is a multitalented woman because she is an actress, producer, and director. She has played many memorable roles in movies like The Phantom Menace and Star Wars (Episode 1). Plus, she is one of the hottest ladies in the World.

Mila Kunis:

Sexiest Women in the world

I am sure you all have watched Friends with Benefits, and the girl in this movie is Mila Kunis. She has a beautiful body and is best known for her roles in films like Ted. She is also considered the sexiest woman in the World.

Adriana Lima:

Sexiest Women in the world

In terms of acting, Adriana Lima is matchless. She has a very attractive figure with seductive curves. The best movie by Adriana Lima is Victoria’s Secret Model. She is heavenly pretty, and sexy.

Gabrielle Union:

Sexiest Women in the world

She worked in many movies, but her performance in 10 Things I Hate About You was superb. Gabrielle Union is a good actress and prolific author. She is really irresistible due to her seductive curvy figure and body.

Selena Gomez:

amazingly beautiful

She is very famous across the World due to her singing skills and acting. She has worked in TV shows such as Barney and Friends and Wizards of Waverly Place. Selena Gomez isand crushes on many boys.

Emma Watson:

Sexiest Women in the world

She started working from her childhood and was a famous actress and model. This English actress is known for movies like Beauty and the Beast, Harry Potter, and The Circle. She looks like a princess and cute.

Kate Beckinsale:

American Actress

She is an English actress and is also known for her role in The Golden Bowl. She is really sexy and looks stunning. Her body is superbly appealing, and that’s why she is on this list. Her acting skills and modeling are also stunning.

Jennifer Aniston:

Sexiest Women in the world

She was considered the queen of comedy-romance movies. She has starred in plenty of movies like Friends, the Break-up, and Just Go with It. Jennifer Aniston is the former spouse of Brad Pitt, who is also a great actor.

Rihanna:

American singer, actor, model, and businesswoman

She is an American singer, actor, model, and businesswoman. She has a remarkable body that can attract anyone else. The singing sensation is viral across the World. In addition, she is running a beauty brand very successfully.

Olivia Wilde:

most attractive and sexiest woman

She is too hot to handle and a famous American actress and director. Olivia Wilde worked in TV shows and movies such as House, Cowboys and Aliens, and The Change-up. She is also considered the most attractive and sexiest woman in the World.

Keira Knightley:

Sexiest Women in the world

She is a British actress and has worked in various blockbuster films such as Pride and Prejudice, Pirates of the Caribbean, and The Duchess. Her acting skills and sexy body both are top-notch.

Blake Lively:

Sexiest Women in the world

She is my favorite American Actress and the daughter of famous actor Ernie Lively. She made her debut as a director, but now she is regarded as the most talented actress. Her notable movies are Gossip Girl, Savages, and The Age of Adaline.

Jennifer Lawrence:

Sexiest Women in the world

In my opinion, she is one of the hottest actresses in the World. She is a megastar in Hollywood and is also considered the World’s highest-paid actress. From Silver Linings Playbook to Red Sparrow, she is a versatile actress and beautiful as well.

Hayden Panettiere:

Sexiest Women in the world

She is an American actress, singer, and model. She is irresistible and has worked in various series and movies like Nashville, Heroes, and Remember the Titans. Hayden Panettiere is too sexy.

Rachel McAdams:

sexiest and hottest woman

She is a very bold and attractive Canadian actress. She is the sexiest and hottest woman in the World and has featured in many movies like The Notebook, About Time, Wedding Crashers, and so on.

 
 

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December 24, 2021 7 comments
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Dreams, Journey, and Balance as in Gilgamesh

by Shamsul December 24, 2021

 

Dreams, Journey and Balance as in Gilgamesh

 

Gilgamesh is the story of a mythical king of Uruk in Babylonia, situated on the Euphrates River known as modern Iraq today. The significance of this story is that it still manages to touch the hearts of many individuals even after centuries, through explaining the common issues that people have been facing in the long-gone past and even today. Though a variety of different motifs can be picked and explained from the epic tale of the protagonist Gilgamesh, however, three of these motifs are discussed with reference to the Gilgamesh tale and its reference to the ancient Sumerian culture.

 

The Dreams Motif – Gilgamesh

The tale distinctly starts off with a lot of dreams being mentioned, where Gilgamesh is seen to dream about embracing a meteorite that had fallen down on Earth. In another instance, he also dreams about embracing an ax, and though these might seem as being absurd dreams, they are correctly interpreted by the mother of Gilgamesh, who was a goddess, claiming it to be pointing towards the coming of Enkidu in Gilgamesh’s life who would act as a friend and a comrade in his life.

Further on the dreams are presented as being the main communication mode between humans and gods and goddesses. Several times during the tale, Gilgamesh has dreams that even though are not direct revelation towards any occurrence are symbolic all the time however, they are accurate almost mysteriously all the time.

Other examples of dreams explaining the future of Gilgamesh and even Enkidu include the terrifying dreams of Gilgamesh where he witnessed a fighting bull, raining death and lightening cracking, with everything transforming into ashes. Although these terrifying dreams are often very cheeringly interpreted by Enkidu, however, it explains how humans strive to communicate with their gods and interpret their future through their dreams. Gilgamesh is also shown to pray to Shamash, the sun god to give him these dreams. It is vital to mention that while Gilgamesh had these prophetic dreams, he was not able to decipher them effectively for which he was seen to acquire help from his mother and friend. Gilgamesh is the only one to have these dreams of future, rather Enkidu also is shown to have these dreams in the last part of his life when he was already ill and his death was certain, he witnessed the horrors of the Underworld via his dreams.

This explains how ancient Sumerians believed in gods communicating with them via their dreams and how these dreams showed the path forward or the future to the individuals.

 

The Journey Motif – Gilgamesh

Gilgamesh

As far as the motif of the journey is concerned the entire Gilgamesh epic is one big journey. It is like almost every character is in a state of the journey to achieve something. Examples include Gilgamesh and Enkidu’s journey to the Cedar Forest, Enkidu’s journey from the wild towards Shamhat leading ultimately towards civilization, Enkidu’s journey to the underworld, etc. The journey realized in the classic heroic tale not only signifies the physical journey but also states the psychological journey from one point to another. The biggest journey depicted in this tale is of Gilgamesh where he physically sets off to faraway lands to find Utnapishtim in search of immortality, and his transition psychologically from initially seeking a never-ending life to realizing that a human is unique only due to his mortal nature. The story discusses in detail not only Gilgamesh’s journey from a tyrant to a benevolent and caring leader but also Enkidu’s metamorphosis from a wild creature to a civilized one. This motif indicates the very basics of why man was sent to Earth and realizes the one true main theme of the epic which proves that even though immortality is sought by individuals of all eras, it is the kindness and wisdom a person shows that actually keeps him immortal in the minds and hearts of others and that achieving physical immortality is impossible for a human. The several journeys undertaken by Gilgamesh led to his internal journey from being an outrageous person to a devoted and selfless king.

 

The Balance Motif – Gilgamesh

Balance is another motif explained in detail in the Gilgamesh tale. The very first instance of this balance is experienced when the people of Uruk ask for help from the gods so that they can be relieved from their outrageous king Gilgamesh. The god instead of punishing him in any way sought a rather unusual reaction to the prayers of the people through instructed Aruru the god of creation to devise a response for Gilgamesh. The exact words used were “Let Him Be Equal To Gilgamesh’s Stormy Heart, Let Them Be A Match For Each other So That Uruk May Find Peace (1.79-81).

As the story unfolds we realize the response was actually equal to Gilgamesh. Observing the fact that when Gilgamesh and Enkidu met they were equaled not the same. While Gilgamesh was two-thirds divine and one-third human, Enkidu was a two-third animal and one-third human; one was a king of the most happening city of the time, while the other was a survivor, coming from the wild to the banks of civilization.

The initial motive of Enkidu when he goes to meet Gilgamesh is to fight him and prove his greater strength, however, as the two entangle or grapple each other, soon they become friends.

There are also several other examples of balance or pair of twos in the epic such as two major adventures e.g. Cedar Forest and journey to Utnapishtim; two very seductive women, Ishtar and Shamhat;  two monsters, the bull of heaven and the Humbaba, etc the list is exhaustive.

This represents the belief of the Sumerians in having equals. It is this balance that according to them decides how successful or failure a man would be. Gilgamesh changed when he found his equal and realized what he really wanted to do.

 
 

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Management By Objectives – Benefits and Processes

by Shamsul December 23, 2021

Management by Objectives – Benefits and Processes

 

Goals and objectives have a significant role in the development and growth of a company. Hence, it is important for the company and its employees. Management By Objectives (MBO) Model supports them to maintain track and assess their routine over time. First, we will talk about what is management by objectives; in-depth explanation, then different steps engaging the process, its advantages, and limitations.

WHAT IS MANAGEMENT BY OBJECTIVES?

MBO (management by objectives) has become a vital factor. It is a management form that obviously describes/defines purposes jointly agreed on by the workers and organization to advance the company’s routine. This model encourages loyalty and contribution among workers and supports the company’s goals while creating an action plan and setting goals.

Experts believe that the MBO model establishes the mind of the workers to get their goals and aims by using any means necessary. Typically, their actions for getting the targets cost or impact the company’s overall performance.

EXPLANATION

MBO also uses the management factors such as planning and designing. It offers a management information system to define goals by comparing accomplishments and the actual routine of the workers.

Many professionals and experts consider that the MBO model is best to motivate the employees in order to achieve the goals. It also improves the communication between the management and workers.

One of the main drawbacks of the MBO model is its over-emphasis. It overestimates the goal setting and the plans to achieve them. It must present a systematic approach to achieving the targets. W. Edwards Deming claimed that when a manager sets goals for employees like procurement, production, or marketing goals, then s/he compels workers to get the targets by any means necessary. This may promote a sense of using shortcuts. Many employees may start finding shortcuts in order to achieve their objectives within a short time. This happens when the employees are working on different projects and have multiple assignments.

Peter Ducker Proposed the Management By Objectives (MBO) Model

Peter Ducker was the first man who proposed the Management By Objectives (MBO) model. He mentioned numerous guidelines such as objectives and goals should be challenging but achievable. He also suggested that employees should feel light when they receive the new targets. Companies should provide them with assistance and feedback on a regular basis. The main focus should be encouragement and rewards rather than criticism. Most significantly, the workers should learn more about the system, work routine, and network to meet goals.

The important point to remember is that MBO is not a solution or cure to solve the management issues. All it provides is a process. Many professionals and experts believe that it requires more commitment from higher management in order to succeed. They must clarify the objectives and goals and provide training to the managers to bring changes.

Process of Management By Objectives (MBO):

Some of the important points involved in this process are as follows:

Company’s Goals:

Goal setting is important, but it doesn’t only offer much support for the success or growth of a business group. It offers new insights to motivate and engage the employees. This brings direct advantages for the company. When it is about setting new goals, managers should remember different types of departments and their functions.

Whatever the manager’s objectives and goals, these must be temporary, interim, or provision. It should be the best explanation of the development phase and plans to achieve certain tasks within a specific timeframe.

Employee’s Goals:

After that, line managers and supervisors should discuss strategic plans to achieve the goals. They must provide all the details to employees or subordinates to avoid confusion. However, workers must try to extract the main theme in order to understand the plans and goals. They should listen to their managers carefully during a discussion. Be responsive to managers, especially when they describe the next sales plans and targets. Write down the facilities, resources, and items you may need to implement the plans. This creates a harmonious working environment where all the departments work in a smooth routine.

Monitoring Progress:

The MBO model is important to implement the plans efficiently. Managers would need the Management By Objectives (MBO) model to evaluate and monitor work performance. They need growth statistics of every worker present in the project.

Evaluating the Performance:

This is the main task for any manager. Supervisors and line managers have to provide a detailed report about the achievements on a regular basis. The top management expects these reports with short intervals in order to evaluate the effectiveness of a plan.

Feedback:

The most significant section in the v model is the constructive feedback. Workers who bring the company’s policies and plans to the field receive a response from the customers. It is important to find this response. The managers should convey the positive and negative responses to the top management to get alternative plans. In case, if the plan is working well, there will be more improvements. On the other hand, the management will implement some alternative solutions acceptable for everyone if the plan goes wrong or fails to achieve the targets. Maintain the communication between workers and managers. There should be no barrier, especially when something new is being tested. In order to get regular feedback on a plan, company managers should visit the employees in person or online. They must discuss things in an open environment where everyone has the freedom to express their opinions.

Performance Appraisal:

Indeed, it is a type of performance review. The manager evaluates the working situation of a worker and delivers the report to top management. In return, the management offers more benefits to the employees if they are doing well.

Advantages of Management By Objectives (MBO):

Here are the Top Benefits of MBO.

1-It guides company managers to establish such workers’ goals that are similar to the company’s objectives.

2- The goals of all the employees may be different or unique. The line manager’s responsibility is to find positive points to encourage all the workers. Thus, it develops loyalty in a worker.

3- It provides a clear understanding of the expectations of top management. Line managers and supervisors are present to provide the details about any project or task. Workers should discuss if there is any confusion about anything.

4- Better teamwork and communication occur because of the special MBO model.

5- Planned key result areas (URLs) are unique to all the workers depending on their interests, qualifications, specializations and education.

6- MBO supports workers to love their jobs and roles relevant to the objectives.

Limitations of Management By Objectice (MBO):

· Some of the important limitations of this model are as follows:

· The focus of the MBO model is not exactly on goal setting. It focuses on the availability of resources to investors or stakeholders and purchase-in from the top management.

· Every manager has a working limit. S/he cannot deal with all types of projects, especially under specific circumstances. Top management must keep the managers easy in order to get more productivity.

· In some cases, the managers become too busy in achieving the goals rather than focusing on manufacturing or operational issues. This leads to failure. Companies must install the MBO model after checking this factor.

· The managers may also start pressuring the workers to achieve the goals. This happens when they have an extra workload. It is necessary to divide the workload according to their capabilities. Never engage a manager in multiple roles beyond his/her capacity.

· The managers and workers may start avoiding the work conditions. This can be managed by using a job-specific work nature.

Conclusion: Management By Objectives

After a detailed discussion on management by objectives, we realize that this model is very effective and useful. It is the best model to provide a perfect plan and strategy to achieve the goals. However, the organizations should consider the drawbacks and limitations of this model in order to keep the working systems in balance. 

 
 

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A Research Case Study of Qatar Development Bank on SMEs

by Shamsul December 22, 2021

Investigations of factors that influence SMEs not meeting financial obligations to banks; Case Study of Qatar Development Bank

Contents

Introduction. 3

SMEs and non-performing loans – A global Outlook. 3

Loans in favor of the economy at large. 4

Global outlook. 5

Literature Review.. 5

SMEs and non-performing loans in Qatar. 5

Changing Dynamics – Determinants of non-performing loans in Qatar. 6

Lack of business knowledge. 6

Lack of management skills. 7

Poor financial control 8

Poor marketing technique. 8

Poor client profiling. 8

Defining the retail strategy. 9

Bank size. 9

Insufficient managing time. 9

Improper supply chain management. 10

Unskilled labor. 10

Poor QHSSE (Quality, Health, Security, Safety & Environment). 11

References. 12

Introduction

Small and Medium Enterprises have a very crucial role to play in economic development because of the income generated from this business. They cover various activities like mining, manufacturing services, and commerce. SMEs are mostly involved in businesses like cosmetic shops, food vendors, pharmacies, etc. within the context of Qatar; SMEs are those enterprises that are operating at a small or medium scale. A majority of SMEs fall under the informal sector, understanding the concept of loan defaulting can be associated with the assumption that once the financial systems are established, those operating at a small scale makes use of financial tools for productive purposes and hence, progressively incorporate themselves within financial activities, accumulating savings and repaying loans (Yates, 2009).

Non-performing loans

Non-performing loans indicate a sum of money borrowed over which the debtor has failed in meeting the scheduled payments for at least a period of 90 days. A nonperforming loan is either categorized as default or is closed. When a loan is non-performing, the odds of the fact that it will be repaid completely are substantially lower. In case the debtor resumes making payments over a non-performing loan, it converts into a reperforming loan even if the debtor has still not matched up with the missed payments (Sebstad and Cohen, 2001). 

SMEs and non-performing loans – A global Outlook

The global financial crisis has practically served as a trial run for the Covid-19 pandemic. The causes have certainly been totally different, but these crises present astonishing similarities: the first was a financial crisis that impacted the real economy, and the second, a crisis of the real economy that affected the financial markets.

Indeed, some policy measures that had borne fruit during the financial crisis – notably large-scale quantitative easing – were quickly reactivated by central banks around the world when economies faltered under the effects of due lockdowns. to the pandemic.

This time around, valuable lessons had been learned. Thus, the budgetary response to the Covid-19 pandemic has been swift and unprecedented. Governments have proposed major job retention programs and tax breaks for small and medium-sized enterprises (SMEs). Loan guarantees through initiatives such as the Paycheck Protection Program in the United States have made it possible to continue to inject credit into the private sector when many companies needed it.

Non-performing loans heavily affect both business and personal credits. There are some businesses that opt for negotiated debt settlements to be a solution to the defaulted loan. This action is rendered to be the last resort for most SMEs as the settlement process will eventually prolong the duration of financial distress along with ruining credit.

The economic situation of countries has greatly supported SMEs to grow at a significant ratio however, this does not come without challenges which considerably hampers their sustainability. The biggest challenge to the sustainability of SMEs is non-performing loans synonym to loan delinquency which impacts the performance of these institutions (Mungre, 2015). Most often businesses incur heavy losses which eventually result in loan defaulting as the SMEs get registered with huge amounts of unsettled loans over their balance sheet, profitability, liquidity, and the business operations dedicated to debt serving (Mungre, 2015).

According to Makorere (2014), factors that tend to hinder the behavior of loan repayment include the duration of the loan, business profit, interest terms, moral hazard as well as economic stability. A recommended strategy is to involve borrowers in reviewing loan repayment terms, effective loan monitoring, and credit training programs. 

What it means for SMEs to default on loans

When a business misses loan payment or pays late, it is at the risk of defaulting on the bank loan. The basic reasons are late payments by customers, any fraud r theft, or losing big contracts. Many times, the business also defaults on loans because of the dip in the economic cycle or industry (). Lenders consider a loan to default after the loan becomes delinquent for a certain time period specified by the lender. Small business borrowers tend to fail more often than large-scale companies. When an SME defaults on its loan, it is penalized with a higher charge-off rate imposed by the commercial banks along with grace periods to make up with the missed payment without penalties (Beck, Jakubik and Piloiu, 2013).

The consequences of a defaulted loan will be that lenders will be more aggressive towards their collection strategy as the loans will turn delinquent. These delinquent loans will be reported to personal and business credit bureaus which will have an impact on personal and business credit scores. A hit on the personal or business credit score will make it a lot harder to take loans in the future.

Loans in favor of the economy at large

Fiscal stimulus measures have helped consolidate bank balance sheets, which is appreciable. In its Financial Stability Review, the European Central Bank estimates that these measures will boost bank capital ratios in major European economies by around 300 basis points by the end of the year (Klein, 2013), which will significantly improve capital reserves and give the confidence to make loans.

Contrary to what happened during the global financial crisis, companies have indeed easily had access to liquidity during the pandemic, the banks had granted loans to the whole economy. Thus, in 2020, loans to businesses recorded an impressive increase of 6% in Europe and 10% in the United States. (Podpiera, 2008). In addition, in countries such as Italy and Spain, which are most exposed to the risk of non-performing loans (NPLs), this financial assistance has mainly benefited SMEs. This should therefore reduce the number of NPLs, which will most likely strengthen the financial stability of many European banks.

Let us also not forget that, given the record level of issuance in the global bond market in 2020 (Makri et al., 2014), capital markets have played an equally essential role in providing credit to the private sector. This surge in borrowing not only provided much-needed liquidity to companies in a very difficult environment but also provided a strong counter-cyclical income stream to banks through their investment banking activities.

There are, however, certain risks. The greater availability of credit and declining corporate profits have led to a sharp increase in corporate debt to GDP in 2020, both in the United States and in Europe (Yang, 2017). However, it is expected that this level will decline in 2021 in the context of rebounding economic growth.

A financial crisis has been avoided since governments have, in effect, transferred losses from bank balance sheets to those of states. Public debt has therefore risen sharply. However, as banks are among the largest holders of sovereign bonds, the rise in yields on these securities weakens their balance sheets. The risks of a negative feedback loop on sovereign debt have diminished somewhat as central banks help keep borrowing costs low through extensive sovereign bond purchase programs, but at a lower rate. Debt / GDP which could reach 160% in Italy and 120% in Spain this year (Messai and Jouini, 2013), certain warning signs are perceptible within the financial sector.

Global outlook

With the cost of risk falling and central bank balance sheets growing, the global banking sector has excess capital and liquidity. Hopes of stimulus and return of some of this capital to shareholders through high dividends in the coming quarters have also supported the recovery in share prices.

However, interest rate cuts and the influx of deposits continue to weigh on margins. Investments in technology to increase efficiency play an important role. In addition, Spanish and Italian banks have already embarked on an ambitious wave of consolidation aimed at cutting costs. Experts are of the opinion that this movement should continue in other parts of the world and at the level of small and medium-sized banking establishments (Dimitrios, Helen and Mike, 2016). Overall, the pressures on profitability are greater in developing economies, where overall returns are expected to remain well below the cost of capital.

Literature Review

SMEs and non-performing loans in Qatar

Though the country has exhibited positive signs of recovery and growth after the global financial crisis of 2008, the banking sector in Qatar is now facing serious macroeconomic challenges that have completely reshaped the loan market.

Borrowers are increasingly facing liquidity challenges which are mainly associated with the changes in the economy that took place due to the pandemic as well as the reduction in oil prices since 2014. This situation has increased the ratio of non-performing loans (NPLs) as borrowers are struggling for liquid money and finding it very difficult to handle bank debt (Espinoza and Prasad, 2010).

If this situation is not served properly and proactively, NPLs can impose serious impact both over the banking sector as well as the overall economy of the country. These loans have the potential to adversely affect the profitability level of the bank, capital requirements, and credit ratings which will eventually result in restrained lending measures and worsening liquidity conditions.

The ratio of non-performing loans in Qatar remained at 2% in the year 2015 as compared to 1.7% in 2014. The data pertaining NPLs reaches an all-time high in 2002 with 11.1% along with a record low rate of 1.2% in 2008 (Anderlik, Brown and Fritzdixon, 2015).

Qatar’s Non-Performing Loans Ratio from 2000 to 2015 in the chart:

Source: Qatar Central Bank, 2015

Changing Dynamics – Determinants of non-performing loans in Qatar

Lack of business knowledge

Knowledge management is a modern management concept that has now become a very important factor for the successful management of any business (Dalkir and Beaulieu, 2017). This eventually renders knowledge to be a valuable strategic asset. For SMEs, knowledge management can be particularly related to the process through which the institution finds, collects, acquires, and makes use of knowledge to support and improve the overall performance (Mahdi, Almsafir, and Yao, 2011). The success in this factor is an indicator of the institution’s success.

Usually, businesses that hold significant and lengthy track records carry sufficient knowledge about the business and industry at large. Businesses that lack a particular amount of credibility and success will eventually fail in repaying loans. In Qatar, 96% of the registered private sector in Qatar is categorized as SMEs (CIDA, 2003). Many times, businesses fail to do an extensive study over the type of business they want to enter prior to entering it. Mostly, entrepreneurs enter a particular business domain by looking high earnings of people in their social gatherings. Based on the assumption of generating good revenues, entrepreneurs enter the same domain without having any knowledge about it. The income generated from the business is not enough to pay back the loan amount leading to defaulting on the loan. Based upon this literature, the following relationship is expected.

H1: Lack of business knowledge has a considerable impact on non-performing loans

Lack of managerial skills

Business literature has highly acknowledged the importance of managerial skills to be an essential construct for the performance of a firm (Shaikh et al., 2017; Wijaya & Irianto, 2018). The resource-based view (RBV) presented by Wernerfelt (1984) states that managerial skills are the basis of the firm’s better performance along with it being competitive. Managerial skills are that resource of any firm which drives growth and sustainability along with improving competitive advantage through efficient resource utilization and cost reduction (Smith, 2010).

Businesses that fail to have a noticeable chain of command will eventually fail in loan repayments since it fails to bring up the organizational integrity and longer-term success of the business (Sheppard and Chowdhury, 2005). Poor managerial skills can also result in failure to address business needs by a well-formulated business plan so that they can meet market demands and face challenges effectively. In several instances, the owner of the business is the only senior person in the company, especially when a business is in its initial stages of operation.

Although the owner might possess the necessary skills to sell viable products and services; however, they may lack the attributes of a strong manager and fail in successfully managing their employees. In the absence of a dedicated management team, there is a higher potential of mismanagement of the different business aspects like finances, marketing, and hiring. Based upon this theory, the relationship developed among the two factors is stated as:

H2: lack of management skills has a considerable impact on non-performing loans

Poor financial control

A primary reason why SMEs fail to repay loans is a lack of funding or working capital (Fatoki, 2014). In many instances, the owner of the business is unaware as to how much funding, he requires to keep business operations running on a day-to-day basis including payroll, paying of varied and fixed overhead expenses like utilities and rent along assuring that all vendors are paid on time. This eventually results in the business owners being less in tune with how much finance is required for business operations and how much revenue is generated by the sales of goods or services. Such a situation leads to funding shortfalls which can easily result in shut down of business operations and eventually non-repayment of loans (International Labor Organization, 2013). 

According to a study carried out by Jakubik and Moinescu (2015), lenient credit terms or poor control over financial aspects can be a factor in increasing NPLs. Financial control factors can include the presence of capital, appropriate capitalization as well as prudential provincial policy. In order to expand the business, SMEs take advantage of reduced interest rates. Another study carried out by Jesus and Gabriel (2006) indicates that agency problems, moral hazards along disaster nearsightedness are some basic factors underlying lenient credit terms which can eventually result in poor financial control. The same study associated lenient credit terms with non-performing loans. When the economy grows, banks tend to exercise leniency in credit terms as lower credit expansion means reduced income generation indicating poor performance. This behavior tends to result in giving loans to SMEs which have a low repayment capacity. In Qatar during the 1980s and 1990s, mainly due to intense competition, banks expanded their credit base amongst SMEs without tight credit terms. The eventual result was high loan defaulters and hence, failures for most businesses (MacDonald and Koch, 2003). Based upon these studies, the below-mentioned relationship can be implied.[MAA1] 

H3: Poor financial control has a considerable impact on non-performing loans

Poor marketing technique

Owners of SMEs fail to prepare the required marketing strategies of the company with respect to capital requirement, prospect reaches along accurate conversion-ratio projections. Those businesses that fail in estimating the cost of marketing activities along with the formulation of marketing techniques will find it difficult to secure finances from business departments to make up for the loan repayment (Chaston and Mangles, 2002). Since marketing is a very crucial aspect in the early stages of a business, it is very important for small businesses to assure that realistic budgets have been established for both current and future marketing needs. 

Similar to this, having realistic projections with respect to target audience reach as well as sales conversion ratios are very crucial for the success of marketing campaigns (Walt, 2013). SMEs that fail to understand this aspect of drafting sound and effective marketing strategies are more likely to default in their loan payments in comparison to those companies that create as well as implement cost-effective and successful marketing techniques. Poor marketing techniques that can impact NPLs of SMEs include:

Poor client profiling: Better data indicates better client profiling and better risk-taking. If information is poorly associated with the financial assets of the business, it will fail to maintain a high-level balance thereby, increasing cost and time to recovery (Podpiera and Weill, 2008).

Defining the retail strategy: Has lack of a retailing strategy inhibits the association of the best products with the business. Since, the data of customer behaviors, net worth and personal income is not correctly assessed; it results in increased NPL ratio of SMEs (Fell, Moldovan and O’Brien, 2017).

 H4: Poor marketing techniques have a considerable impact on non-performing loans

Poor Location

The location of the business is of significant importance in making your enterprise generate revenues. According to Colin et al., (2005), the location of a business is considered to be a crucial factor in contributing to the success of the business. Location is the way customers and audiences perceive a business. If a business has the right location base, it can attract a good number of customers along with creating the right talent required to make the business successful. In addition to this, the right location also helps in establishing a brand image as it is placed in a key location that holds a business reputation (Colin et al., 2005).

This is particularly true in the case of SMEs and startups where the business is making every effort to set its foot firmly within the market. Although, businesses can also be initiated and carried out from home, however, the implementation of a residential address will give the business a professional impression of your enterprise. SMEs that are situated in the most hectic city of the country are considered to have good and successful business operations in comparison to those that are situated in the suburbs of the city.

As the right location can create a good customer base, a poor location can run down this base eventually resulting in not covering the expenses and bearing losses as the business fails in proving its credibility in the eyes of customers (Henri, 2006). These losses can, in turn, make the business bankrupt thereby, creating non-performing loans due to the poor location of the business. Hence, based upon previous studies, the following relationship is expected.

H5: Poor location has a positive effect on NPLs.

Insufficient managing time

When a business struggles to meet its deadlines and fails to get business activities under control, it is a clear indication that the business is facing insufficient managing time. Along with personal costs, this insufficiency in managing business affairs can cost the entire enterprise at large. When staff is unproductive or are missing deadlines, it can cost the firm money (Muhammad, 2009). This can also lead to losing clients and all the departments becoming less productive.

The greatest managing time problems for most SMEs are unclear goals to follow. When employees are distracted from many other unimportant tasks or are not provided clear goals and objectives of the business, they will simply be wasting time. In addition to this, SMEs tend to have a small number of employees which means that one employee has more work to do than they can complete within specified time periods. This results in ineffective managing time of business activities thereby, facing losses and ultimately defaulting on bank loans (Yanfeng and Si, 2008).

Furthermore, procrastination is another factor in SMEs that can result in ineffective managing time. Procrastination incurs when the business chooses to do important tasks at the last minute. This will result in rushed and low-quality work. The outcome will be low-level productivity of the business which will have an impact on the revenues of the business (Yong-Hui, Jing-Wen and Ming-Tien, 2009). According to Salas and Saurina (2002), insufficient managing time results in increased NPLs. Proper monitoring of business needs to be done at regular intervals over their accounts, stock value, and financial statements along with considering the updated value of the securities. Hence, the following hypothesis is developed.

H6: Insufficient managing time has a considerable impact on non-performing loans

Improper supply chain management

Another variable which has been reported in various studies and serves to be a fundamental determinant of NPLs is improper supply chain management. This factor is essentially associated with the efficiency and quality of management which makes every effort to improve its supply chain. Supply chain management involves operating efficiency. If on one hand, businesses spend less over monitoring income-generating activities of the business, it tends to be cost-efficient however there is a possibility of increasing the ratio of NPLs in the future (Ozili, 2019). This implies a negative impact of efficiency on NPLs. On the side, if SMEs dedicate increased costs for minimizing risks however, if NPLs cannot be controlled because of poor managerial skills, this can be explained as bad management (Podpiera and Weill, 2008).

Improper supply chain management have a positive impact over the loan quality which is reflected in low non-performing loans (Liang et al.,2008). The study refers that cost-efficient SME face a huge amount of NPLs as expenses are reduced but is using insufficient resources for conducting business operations. Similar to this Rossi et al., (2008) indicates that cost-efficient SMEs tend to face higher levels of NPLs as they devote lesser efforts over credit assessment. Given these arguments, the following hypothesis is formulated over the relationship between improper supply chain management and NPLs.

H7: Improper supply chain management has a considerable impact on non-performing loans

Unskilled labor

Unskilled labor implies to be the biggest challenge for SMEs growth as this is believed to induce high levels of capital losses (Jain and Kaur, 2014). Inefficient workers can also positively affect NPL receivables and can also result in increased non-performing loans. The authors argue that regulatory authorities should focus over employee’s role in order to improve the stability of the enterprises (Woodruffe, 2010). In addition to this, unskilled workers in any business will increase the employment cost because of unevenness in time schedule and lack of job security. There is a dire need to adequately train these employees so that they are educated as per the requirements of business operations (Wan, 2007). To train employees, business will incur additional costs which will impact its profits and ultimately its ability to repay loans.  Based upon these factors, the developed hypothesis is as follows:

H8: Unskilled labor has a considerable impact on non-performing loans

Poor QHSSE (Quality, Health, Security, Safety & Environment)

Poor health, safety, and security aspects also have a deep impact on SMEs defaulting in their bank loans. Most of the SME owners are intrinsically linked with their business. They solely created them, operate them and they have established critical connections to maintain operations (Jackson et al., 2010). The issue is that without these owners, the business will fail to operate well and any savvy buyer will easily understand this which eventually hurts the revenue stream of the business. A company is in a much better position to sell if it is not dependent upon one person (Kulas et al., 2007).[BS2] 

The safety and security of SMEs have great potential to impact the revenue generation process of a business. In this era of digitization, enterprises are facing many new threats. These threats can also be in the form of cyber-attacks and should be a priority for SMEs. An unfortunate fact is that most small businesses believe that they are too small to face any cyber threat which, eventually leaves them to be the most vulnerable one. As staff in an SME are not having adequate training over basic knowledge regarding the identification of threats and phishing emails so as to ensure that the business is protected (Long, 2010).  When a business is not protected from data theft or loss, it will have a huge impact on the image of the company where the customers will rethink about giving out any information during their purchase. [BS3] [MAA4] This will also bring down the sales stream which highlights the following hypothesis.

H9: Poor QHSSE have a considerable impact on non-performing loans

Poor technological skills

Although, there are a variety of options presented through technology, the greatest challenge in managing non-performing loans amongst SMEs is the lack of implementing technology within business operations. Poor technological skills will fail enterprises to share and collaborate products and services that add value. Bringing an idea to finished products or services requires SME owners as well as its employees to collaborate with each other and external vendors (Dehnokhalaji et al., 2017). The abilities to instantly connect, share information as well as receiving feedback positively contribute towards the efficiency of the business (Ghasemaghaei and Goran, 2020).

In some instances, employees working in an SME are not having the training to handle technological elements of the business. For example, if the business needs to get engaged in a web-based project, management of such a project requires high technological skills of the employees so as to delegate tasks, keep track of the project, updating information along with sharing documents in real-time. SMEs that fail is managing these aspects will also fail in being efficient and profitable which have a direct impact over its ability to pay loans. Technological model of a business needs to be flexible which allows segmenting audiences and change approach accordingly. By adopting a technological system, SMEs can negotiate effectively along with attaining better outcomes or allocate particular teams that take responsibilities of business operations (Hall and Khan, 2003).  This relationship derives the following hypothesis.

H10: Poor technological skills have a considerable impact on non-performing loans

Poor Human Resources Management

Human resources management plays a significant role in attaining sustainable competitive advantage through the efficient and effective exploitation of organizational resources (Gooderham, Parry and Ringdal 2008; Afiouni, Karam & El-Hajj 2013; Chen and Wang, 2014). Many researchers have illuminated the link between HRM practices and non-performing loans. According to Cheng & Wang (2014), HRM approaches influences the ability of the employees to perform their duties well along with triggering a positive attitude towards managing the activities and finances of the business. An effective approach to manage NPLs within the enterprise is to assign a specialized team that is responsible for managing employee affairs of the company. In this way, not only the employees will be provided with a pre-defined path to follow but they will also perform efficiently so that the business objectives are attained effectively and within the specified time (Afiouni, Karam and El-Hajj, 2013).

HRM skills are amongst the most challenging as well as crucial for any business (Cotugno et al., 2013). Basically, there are three approaches, internal sourcing, external sourcing and the hybrid approach.

Common practice within the internal sourcing aspect is to reassign managers the management of NPLs which can cause two major issues. The first is that because there is a lack of NPL management capabilities in these managers, SMEs will be required to heavily invest in capability development by means of various trainings. Second is the HR managers who have a customer-centric background can be softer over debtors and are unable to make hard decisions which is the requirement of NPL management (Podpiera et al., 2008).

External sourcing refers to hire the services of an active collective agency or hire those people who are specialized in certain business activities. Though, this type of sourcing fills in the capability gap however, it creates other issues like employee demotivation as well as increased costs. Furthermore, since the other units are typically temporary, employing people can result in medium- and long-term issues when the employees will be disbanded (Espinoza and Prasad, 2010).

The recommended hybrid approach allows external personnel and internal HR managers to share some best practices in both the aspects and formulate a good foundation for the business so that they can successfully manage business operations and manage their NPL. 

Staff management is crucial for the success of any business. The first way to manage staff effectively is to motivate them to work better. There is a widespread vision that motivation can be solely achieved by financial incentives; however, the method for attaining this objective is quite diverse and tends to vary as the goals are quite diverse and will vary as per the budget of the company and employee profile (Saks and Gruman, 2014). In addition to this, the importance of people management within an enterprise also goes through the analysis of the knowledge and skills of the employees. When an enterprise assesses these aspects, it can identify the strengths and weaknesses, can formulate an invest in strategies that improves it which impacts the productivity of its employees (Festing and Schafer, 2014).

These factors have a positive impact over the productivity of the businesses and hence, improve its capacity to generate more revenue and default less on loans. Based upon previous researches, the following relationship is determined.

H11: Poor human resources management has a considerable impact on non-performing loans

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SWOT
BusinessManagementMarketingSWOT & PESTLE 

How to Create a Winning Strategy With SWOT Analysis

by Shamsul December 21, 2021

How to Create a Winning Strategy With SWOT Analysis

 

Before embarking on a new strategy, conduct a SWOT analysis to analyze your company’s present situation.

Determine what works and what doesn’t. Consider what you’ll be doing, how you plan to get there, and what obstacles could arise. These are major issues that will necessitate the use of a powerful yet simple technique: SWOT (Strengths, Weaknesses, Opportunities & Threats).

This essay, video, and infographic will teach you what a SWOT Analysis is, how to do one, and how to maximize its advantages.

What Is a SWOT Analysis?

A SWOT analysis is a strategy for evaluating these four elements of your organization. SWOT shows the Strengths, Weaknesses, Opportunities, as well as Threats.

SWOT analysis may help you make the most out of what you have to the benefit of your company. You may also minimize your odds of failure by identifying what’s lacking and removing potential threats.

Better yet, you may begin developing a strategy that distinguishes you from your rivals and allows you to stay competitive in your market.

How to Do a SWOT Analysis

Construct a SWOT analysis matrix or even use our free printable template as a starting point. Figure 1 depicts how it should appear (click on the image for a larger view). Each of the four SWOT elements is represented by a square in this 2×2 grid.

SWOT Analysis

SWOT analysis may be used in 2 ways: to draw things together informally to “start” strategy creation, or as a more complex and formal technique.

Assemble a group of people from various departments and levels inside your company in any scenario. Create a list of thoughts regarding the present situation in your company using brainstorming techniques. Write down any Strengths, Weaknesses, Opportunities, or Threats you find in the relevant area of the grid.

To figure out which part a concept fits in, think about weaknesses and strengths in terms of internal variables, such as the company, its assets, procedures, and people. Consider opportunities and dangers as external variables originating from your market, competitors, and the overall economy.

We will analyze each area and explore what questions you might want to ask as part of your research.

Strengths

Strengths are elements that your company performs exceptionally well or in a way that distinguishes it from the competition. Consider the benefits that your business has over the competitors. It may be a lack of enthusiasm on your team, a lack of access to specific resources, or a lack of a strong set of production procedures.

Consider what makes your company “work” by focusing on its strengths. Which action might do you do that excel your company and others don’t? What are the ideals that motivate your company? What low-cost or distinctive qualities can you make use of that no one else can? Add your firm’s Unique Selling Proposition (USP) to the Strengths section after identifying and reviewing it.

Then shift your focus and consider what your competition would consider your strengths. What criteria indicate that the sale is beneficial to them?

You must remember that each component of your company is only a strength if it provides you with a distinct edge. For example, if all of your rivals offer high-quality goods, a high-quality manufacturing process isn’t a competitive advantage – it’s a need.

Weaknesses

Now is the moment to think about your company’s flaws. Be truthful! A SWOT analysis will only be useful if you have gathered all of the necessary data. As a result, it’s preferable to be practical today and confront unpleasant realities as soon as feasible.

Your firm’s weaknesses, like its strengths, are intrinsic features, so concentrate on your people, resources, processes, and procedures. Consider where you can improve and what kind of practices you should avoid.

Consider (or learn) how people in your market see you. Do you recognize the flaws you prefer to overlook? Take the time to figure out how and why your rivals outperform you. What exactly are you missing out on?

Opportunities

Opportunities are possibilities or chances for something good to happen, but you must seize them for yourselves!

They generally emerge from events outside of your business and need to anticipate what may occur in the future. They may appear as a consequence of changes in the market. It is due to your service or any technology you adopt.

The ability to recognize and capitalize on opportunities may make a significant difference in your company’s ability to compete and dominate your market.

Consider potential possibilities that you can recognize straight now. The game’s rules don’t have to alter; even slight advantages can boost your company’s competitiveness. What fascinating market trends, large or little, do you know that could have an impact?

Modifications in government policies affecting your sector should also be kept in mind. Changes in social patterns, demographic profiles, and lifestyles can open up new possibilities.

Threats

Everything that might have a negative impact on your firm from the outside, including certain supply chain difficulties, changing market needs, or a shortage of recruits, is a threat. It is critical to foresee risks and take action against them before becoming a victim and experiencing a halt in your progress.

Consider the challenges you’ll encounter in bringing your product to market and marketing it. The advancement of technology is both a threat and an opportunity! If you wish to keep ahead of the competition, you may find that the quality standards or parameters of your items are changing, and you will need to modify those products.

Always have an eye on your rivals what they are doing. This practice will help you to see whether you need to alter your focus to meet the challenge. But remember, first analyze that what they’re doing might not be the best thing for you, so don’t mimic them unless you’re sure it’ll help you.

Make a careful study to know that is your company particularly vulnerable to external threats? Are you having bad debts or cash flow difficulties that leave you exposed to even minor market changes? This is the type of hazard that might cripple your firm, so be cautious.

How to Use a SWOT Analysis

After you’ve gone through all four parts of SWOT, you’re likely to come up with an extensive list of probable next steps. You’ll want to play to your strengths, challenge your weaknesses, stay safe, and take advantage of every chance.

However, before taking any action, check for any links between the matrix’s quadrants. Would you, for instance, make use of any of your strengths to expand your options? Would removing some of your flaws provide you with further opportunities? Now is the moment to brutally trim and prioritize your ideas so you can focus your time and resources on the most important ones. To end up making your comparisons more apparent, refine every point. Consider only accurate and verifiable assertions rather than “Best value for money,” including “$10/tons price advantage in raw – materials supply x.”

Utilize the decisions you make later in the strategy creation process and apply them at the appropriate level—for instance, at the product or product line level, instead of at a much broader level throughout the organization.

Also, combine your SWOT analysis with the other strategy tools (such as a USP analysis as well as a core competencies study) to get a full view of the issue.

A SWOT Analysis Example

Consider the following situation: Alina is the Owner of a local consulting firm that needs a clear image of her present condition to plan for future development. She gathers her team & conducts the SWOT analysis depicted in the given Figure.

Figure 2 shows the complete SWOT analysis.

Alina determines that the consultancy firm’s key strengths are its responsiveness, technical competence, and minimal expenses as a consequence of the team’s study. This enables you to deliver excellent customer service to a small number of clients.

The firm’s flaws are also related to its size. To increase the tiny team’s skillset, Alina will need to spend in training. You’ll also need to work on employee retention to avoid losing key team members.

Alina sees potential in providing local companies and government entities with high-quality, quick-response services. Because its competitors are reluctant to adopt new goods and services, the firm will probably be the first to promote them.

Keep updated yourself with technological developments, threats that necessitate consultation. Given their sensitivity to dramatic changes in your marketplace, you should likewise keep a watch on your greatest competitors. To combat this, the firm must concentrate its marketing efforts on a few key industry sites in order to achieve the most potential market visibility on a limited marketing budget.

SWOT Analysis Infographic

To view a SWOT Analysis illustrated in an illustration, see the picture below:

SWOT Analysis

Key Points

SWOT analysis is a basic yet effective approach to assessing the strengths, weaknesses, opportunities, and threats that your company faces.

It enables you to capitalize on your strengths, address any gaps, reduce risk, and experience success.

It may be used colloquially to start strategy formation or more officially as a significant strategic tool. You may also utilize it to better understand your rivals, which will give you the data you need to establish a consistent and effective competitive stance.

Be reasonable and thorough while completing your research. Use it at the appropriate level and supplement it with additional option-generating tools as needed.

Note:

Although, Albert S. Humphrey is widely credited with developing the SWOT analysis. However, as stated in the International Journal of Business Research, there has been considerable disagreement regarding who created the SWOT tool.

 

 

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Leadership and Management
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What is Leadership and Difference with Management

by Shamsul December 21, 2021

What is Leadership and Difference with Management

 

” Is there a pilot on the plane? “: This is sometimes the question we ask ourselves when working in a company without Leadership. If the organization charts make it possible to define the roles and functions of management, certain crisis situations require the presence of leaders. That is to say, people are capable of bringing together, leading, and finding solutions outside the box. Management skills are essential in the current circumstances of the Coronavirus epidemic and economic crisis. But Leadership is also becoming essential. Concretely, what is Leadership? The answer below with wiselancer.

What is Leadership like?
What is the characteristic of a good leader?
Are there different types of Leadership?
Leadership in the company: vision and innovation
What is the difference between Leadership and management?
Why is Leadership good for your career?
How Does Leadership Impact Your Professional Career?
Why Does Leadership Attract Talent?

What is Leadership Like?


What does Leadership mean? It refers to a form of natural charisma with which some people are endowed. This charisma comes from their qualities, skills, and interpersonal skills.

What is the Characteristic of a Good Leader?


What are the character traits of leaders? Unlike small companies bosses and bad quality managers who only impose their authority through their authoritative position. Those who exercise Leadership have a high level of rational intelligence. Their Empathy, benevolence, listening, sense of service, openness, and humility are the common qualities to many leaders. However, Additionally, self-confidence, assertiveness, and a constant quest for improvement are mandatory for building Leadership.

At the workplace, It is exercised when the person is fair in managing the operation. Often demanding – because they are also demanding of themselves – leaders; however, know how to adjust their expectations to the employees. Moreover, their Leadership quality also comes from their quality to guide, support, lead and protect their teams’ members. Indeed, a leader will always accept his responsibilities, especially in the event of problems or mistakes made by his collaborators.

What are the Different Types of Leadership?


There are different types of Leadership, that is, different ways of behaving as a leader in the company. If we perform a classification, we find varieties quite similar to management styles, namely:

Strategic and Visionary Leadership. The leader has a vision and a pretty clear idea of ​​where he wants to take the business. It unites employees around this project in which they also believe.


Collaborative / participatory leadership. The leader only relies on teamwork. Decisions are made together, and the leader provides the necessary impetus to complete the project.


Caring / supportive leadership. Here the leader is akin to the sports coach. He is resolutely turned towards others. His credo? Support and encourage team members to achieve their goals, help them develop new skills, and also lead them to victories.

Leadership in the Company : Vision and Innovation


Some directors can be great managers yet lack the qualities of a leader. Why? Probably because they lack the vision and appetite for risk. Leadership is in fact, inseparable from the visionary and disruptive character of those who exercise it.

What is the Difference Between Management and Leadership?


While all the grandes écoles now teach management techniques, It is not one of the theoretical skills that are easily learned. Leadership is based on soft skills such as a person’s behavioral intelligence: it is more of an innate character.

And while the leader is usually a good manager, the reverse is not always true.

How to Define Management?


To understand the difference between a leader and a manager: let’s define what the former is. Management refers to supervising and organizing the work of a team. The manager plays the role of conductor. This responsibility is entrusted to him by the management of the company. Thus, the manager’s power is exercised through his function: his authority is imposed on others by the organization chart.

The objective of management is to unite teams and manage projects so as to achieve the objectives set by management.

Leadership Beyond Management:


The leader may or may not have a management function within the company. The difference between a manager and a leader lies above all in the leader’s natural authority. When the manager imposes himself by his function, the leader imposes himself by his charisma. His personality and power of influence generate confidence, buy-in, and a sense of belonging. This is why a leader will be followed by the people in the company, even when he goes outside the framework set by management.

Why Does Leadership have more of an Impact than Management?


A leader always questions himself: far from taking his ideas as the best and his skills for granted, he takes a step back, puts situations in perspective, and seeks to progress himself. Thus, he applies himself above all to himself what he asks of his teams. That’s why the leader inspires his employees beyond his role as a Leader. The leader is seen as a model.


Faced with a high level of Leadership, teams feel involved, motivated, supported, and protected. All the levers that make it possible to move the lines within a company and carry out major projects.

Why is Leadership Quality is Good for your Career?


Leadership qualities can’t be learned from the books. You can learn it with practice and experience. First, you get the knowledge about how to differentiate between Leadership and Management is the first step. Mastering different techniques of a Leader is the second.

And if you are wondering why you are seeking to increase your Leadership, Wiselancer offers you some answers.

Leader to Gain Autonomy and Perspective:


When you have a certain quality to lead, you inherit the trust that comes with it, both from your employees but also from management. With more leeway, you will have the opportunity to break habits, test new practices, and think outside the box. In short, to breathe new life into your business and your teams.

Leadership to Enhance Efficiency:


Rather than fighting every week to motivate your people and try hard to achieve your goals, Leadership gives everyone a high level of motivation and commitment. Gone are the days of control: make way for support with the skills development plan. In addition to professionally developing your employees, you achieve your goals with flying colors. And can devote your energy to making your vision a reality rather than dealing with the daily grind.

When Leadership Allows you to Gain Influence:


Beyond technical skills, knowledge, and interpersonal skills, your power of influence will allow you to grow within the company. Thanks to your Lead quality, your bargaining power will be multiplied. Do you need an additional budget? Are you facing a conflict of interest? Your Leading quality will give you more leverage in resolving the conflict.

How Does Leadership Impact Your Professional Career?


In a company, each employee has their own little label. And if your reputation is for being a born leader, that bodes well for the rest of your career.

Do you want to change jobs in another department? There is no doubt that your Leadership greatly facilitates your internal mobility. Do you want to develop skills and responsibility? Your leadership posture will allow you to rise through the ranks faster than average.

Why Does Leader Attract Talent?


All company employees know it: your team shares motivation, confidence, and ambition. Each employee is willing to develop their skills; each project increases knowledge, innovations, and exploration. You know how to create an extremely stimulating work environment whose reputation extends beyond the corporate framework on both an intellectual and human level. No wonder you get so many applications: your reputation enables you to recruit High Potentials and continue this cycle of innovation and continuous improvement. By encouraging your new recruits to become future leaders, you take up the challenge: maintain the virtuous circle of Leadership.

 
 

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