SWOT &amp; PESTLE

Microsoft SWOT Analysis | Microsoft Marketing

April 20, 2021 0 comment

Business Management Marketing SWOT & PESTLE Trending

6 Steps to Make an Effective SWOT Analysis Presentation

by Shamsul April 18, 2021

6 Steps to Make an Effective SWOT Analysis Presentation

There are many business analyzing tools such as SWOT and PESTLE. They are really helpful tools to understand the performance and position of a company. SWOT analysis is one of the most promising tools because it evaluates the strengths, weaknesses, opportunities, and threats. In this way, you can get a complete insight into any organization or business. Strengths (S) and weaknesses (W) are internal factors while opportunities (O) and weaknesses (W) are external factors. If one can understand these factors, then you can effortlessly build a successful SWOT analysis presentation. Make sure that you conduct this analysis concisely and clearly. Want to make an ideal SWOT analysis presentation? Follow these 6 simple steps.

The Purpose of the SWOT Analysis:

First of all, clear your purpose that why are you making the SWOT analysis. Be clear in your purpose and explain the objective of your SWOT analysis. Plus, don’t forget to mention the importance of this SWOT analysis for your company or organization. It is important for a presenter to define briefly both internal and external factors. Strengths should be consists of present positive things that made the company successful. Focus on the factors that can enhance the strengths. Weaknesses are different from threats. Weaknesses can lower the performance and working of the organization. Also, mention the consequences of weaknesses. To grow the business, you should target your opportunities to increase the growth of the company. On the other hand, threats can disturb the performance and overall position of the company especially market share.

The Audience for the SWOT Analysis:

Make sure that the language you are going to use and the information you provide are easily understandable for every type of audience. For instance, if you are making a SWOT analysis for investors or marketers, then you should add some statistics and figures so that they can easily understand your analysis. Don’t forget to add solid research and concrete examples to this analysis to make it easier. For example, if you are highlighting the strengths then insert the actual consumer evaluation and good reputation of the company. Ensure that every factor is linked with profitability because investors are only interested in this factor. You can change some specific things according to the type of audience. But, the association is the most important thing. It makes a comprehensive analysis and one can easily understand the strengths, weaknesses, opportunities, and threats.

Presenting Major Things in a Matrix:

If you want to make a complete SWOT analysis of any organization or business, but want to convey your research quickly and effectively then matrix form is the best thing. A 2×2 matrix is just right to show your SWOT analysis visually. You can name these sections in the form of strengths, weaknesses, opportunities, and strengths. You can mention your key research in this matrix. Make sure that every section contains 5 to 6 key factors. Do not exceed this limit because it makes your research a little boring and uninteresting. In this matrix, just mention the key factors and explain them in detail in your presentation. Be logical and relevant because it keeps your audience focused. Add essential information in every factor and make an effective SWOT analysis presentation. Relate all factors with the business or organization that you have selected for SWOT analysis.

Starting Strong:

It is really important to talk about strengths and weaknesses first because they are internal factors. They describe the company’s positive and weak points. Make your starting point strong in order to catch the attention of your audience. Then explain the external factors such as opportunities and threats because they based on the future. You can provide your recommendations in different sections. Urge your audience to ask questions after the end of the presentation. Explain Everything on a factual basis.

Slide Presentation:

In this section, take benefit of bullet points. Follow the 5×7 rule and avoid lengthy and distractive descriptions. Viewers can shift this context into voice and can easily listen due to short words. Create a balance between graphics and texts in order to keep people’s interest. You can also take the help of data visualization to get attention. Use graphics, colors, charts, or figures to make your presentation appealing. But, don’t compromise on the readability of text. Create a slide that takes only one minute to explain the factors. You can also add additional points in each slide to make your presentation a little informative. Don’t take so much time to explain each slide. Focus on the major points and explain them briefly. You should try a test run in order to remove the presenting flaws. In this way, you can make necessary changes and adjustments to each slide. If your presentation takes 30 minutes to explain, then cut the unnecessary points to make it much more appealing and understandable. It helps you retain people’s attention. After discussing one section, you can take 5 to 7 minutes to break for queries. Divide every portion into the same portions and timeframe.

Call to Action:

To be honest, SWOT analysis is a wonderful tool to identify those areas in which businesses can improve and expand their growth. For this purpose, you need to focus on a ‘’Call to Action’’ method. You can also demand feedback from the audience. They provide feedback about your presentation and you can improve it in the future. They can also give suggestions and raise extra factors at the end. You should add these factors to your presentation to make it impressive.

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What is SWOT Analysis | SWOT Analysis

SWOT Analysis of KFC | KFC SWOT Analysis

15 Most Gorgeous Indian Women in the World – 2021

April 18, 2021 0 comment

The Role of PEST Analysis in Marketing

by Shamsul April 14, 2021

The Role of PEST Analysis in Marketing

Basically, the main purpose of marketing is to encourage people to purchase your product. It is a kind of creative message that is designed specifically to catch the attention of customers. The role of PEST analysis or Pestle analysis is very important in marketing. Therefore, you can consider social media and plenty of marketing platforms for advertising your product or services. Marketing is a virtual connection between the customer and business and it represents the interest of both parties. Today, marketing is all about innovation and technology because of the immense popularity of social media or digital media.

In this section, you can take the example of Steve Jobs. They hired the services of a prestigious ad agency to promote their smartphones and tablets. Due to effective marketing, they gained immense recognition from people. We have mentioned many times that you should add some important factors such as pricing, packaging, and promotion in your promotional or marketing strategy. Well, marketing is not our main topic in this article. We will discuss the role of PEST analysis in marketing because these factors are also important for your business.

Definition:

PEST is a tool to analyze the external factors of any business such as political, economic, social, and technological. In this article, we will talk about the function of PEST analysis in marketing. Let’s start.

Politics in PEST Analysis:

Whether you are working domestically or globally, government intervention and decisions can affect your business performance. Tax laws, trade restrictions, and employment policies can heavily impact your business (directly or indirectly). Foreign marketing and political stability are two important factors that can also affect your performance.

Economic:

It is really easy to understand the economic factor. Thus, there are several economic factors like disposable incomes, inflation, exchange rates, and interest rates that can influence your organization or business. These factors determine the future of your business.

Social:

In this section, the culture of the society and people’s behavior are two major things. Moreover, purchasing power, ethics, population trends, and media are really important things in the social segment. These things show that where you need improvement in your working and selling behavior.

Technological:

In production, communication, and distribution, you need advanced technology. Thus, these things ensure your competitiveness in the related market and bring some important edge. You should update your technology on a priority basis.

PEST Analysis in Marketing:

Keep in mind that PEST analysis only gives insight into external factors. It shows the major contributions of any organization’s marketing strategies. For instance, if you don’t consider social factors seriously then you will lose sales and also experience legal problems. Social factors are directly associated with the people and society in which you are operating. If you don’t follow rules and regulations then it can offend your audience. You have to design your marketing strategy according to the region and culture. On the other hand, if you fail to exploit digital marketing then there is a chance that you will lose a major portion of your customers. These are some important PEST factors that improve your marketing strategy.

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Management Marketing Personal Growth SWOT & PESTLE Trending

April 14, 2021 0 comment

SWOT Your Career and Reach to the Next Level

by Shamsul April 13, 2021

SWOT Your Career and Reach to the Next Level

Planning about your career? We know how to create a business strategy but have you ever sketched you’re your career strategy? SWOT is a wonderful tool that helps you create a great strategy for your career. If you really want to know about this, then you should study this article. This is the perfect time to take your career to the next level with SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. It helps to determine the internal and external strategic factors of your organization, business, or anything. You can also use it to determine your situation in your career.

The First Step:

Just like any business analyzing tool, you should understand that how to use the SWOT tool. If you are determining your career position, then you should ask some honest and tough questions yourself. It is really difficult to see yourself in tough situations, but this the requirement for getting a successful analysis. In this segment, you can also take the judgment of your honest friend. Let’s start.

Strengths of Career:

Your strengths are the biggest weapon and strong point in your career. These strengths make you outstanding in your current job and also determine your future. They help you understand your future opportunities and your standing. It includes qualification, personality, skills, and experience. Think about your dream job and re-evaluate your strengths according to the nature of your job. In this matter, you can also take the help of your family, friends, bosses, and colleagues. You can ask about your work and personality from these people and it helps you understand the ground reality. You can also consider online surveys that also help you assess your personality and performance. If you think you have something special then don’t feel hesitate to take bold steps. It is really easy to develop positive things in your personality in the form of strength. You can take courses for this purpose and can take help from Google and YouTube. You can also collaborate with professionals and experts in your related field. To be honest, the options are endless.

Weaknesses of Career:

It is another important factor that helps you understand your weaknesses. It shows your errors as a human and mistakes that you are doing unintentionally for many years. With the help of this factor, you can evaluate your skills and find out where you are lacking. You can find out your academic weakness and other personality weaknesses. It is a fact that nobody is complete or perfect. If you successfully evaluate your weaknesses and accept them then it increases your growth options. You can easily change your weaknesses into strengths. If you find major weaknesses in particular areas, then you can find out the best possible solutions to remove these flaws. It is really essential to improve your weaknesses and change them into your strengths. For this purpose, you can hire the services of a professional consultant. For example, if you are lacking in communication skills then you should find a relative consultant. If you are a doctor or scientist and have excellent skills, but lacking in writing skills then you should work on your writing skills.

Opportunities of Career:

Your opportunities are your strengths. These opportunities predict the standing of your job or career in the future. If you have opportunities then think about your desired job or work. Develop essential skills and dive into your dream work. It also tells you about some necessary requirements and skills that you need for your dream job. But, be clear in your target or end destination and then start working on your opportunities. It is a fact that everyone gets opportunities but you should learn that how to utilize these opportunities. It is a key factor in this part and plays an important role. We recommend you analyze your opportunities regularly. Keep yourself up-to-date about new opportunities and professional network.

Threats of Career:

Your threats help you determine the negative things about your work or job. It is a major segment if you are evaluating your career. Determine that how people can snatch opportunities from you. Evaluate and everything about your work and keep eye on your rivals or competitors. Find out their weaknesses and strengths. Also, find out that how they are better than you. It is also important to focus on your external threats. Evaluate your last year’s work or performance. Pay attention to general economic conditions.

If you SWOT your career, you can open growth opportunities. It is not about comparing yourself with others it is about finding your strengths, weaknesses, opportunities, and threats. In this way, you can easily understand that what you have and what you can do. It also helps you find your dream job when you polish your skills.

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What is SWOT Analysis | SWOT Analysis

SWOT Analysis of KFC | KFC SWOT Analysis

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April 13, 2021 0 comment

PESTLE Analysis of Uber | Uber PESTLE Analysis

by Shamsul March 17, 2021

PESTLE Analysis of Uber | Uber PESTLE Analysis

Uber is one of the fastest increasing app taxi-sharing companies in the world. They have been in the limelight or news due to some specific reasons. The main popularity of this company is its different controversies such as banning, minimum wage problems, and other related issues. Despite all the controversies, the company is still growing in terms of profitability and popularity. In this PESTLE analysis of Uber, we will talk about political, economic, social, technological, legal, and environmental factors that can affect the company. Let’s begin:

PESTLE Analysis of Uber | Uber PESTLE Analysis

Political Factors (Unlimited Controversies):

Uber has faced a lot of controversies on different issues. At the start, they did not have obvious regulations. They didn’t have a clear insurance policy. So, it is really difficult to determine the faulty whether it is the driver of the company in case of an accident. They faced different problems in different countries. In France, they faced penalties due to ineffective advertising. In Netherland, they faced a ruling against drivers for not having Taxi licenses. Moreover, they also faced banning in several Asian countries. The minimum wage problem is another controversy that tarnished the brand’s image globally. They are also struggling with commercial licensing in various countries.

PESTLE Analysis of Uber | Uber PESTLE Analysis

Economic Factors:

Uber works in the sharing economy which is a different type of industry. It means they have to share resources in order to earn a profit. They hire drivers that drive the customers to their desired location. The main attraction of Uber is its easy booking process and it is also cost-effective as compared to taxis. Since its launch, Uber has grown insanely. But, due to its inequitable antagonism against taxis, many countries banned Uber. There are some other countries that are also planning to ban the services of Uber but they can’t ignore the fast development and growth of Uber.

According to many people, it creates job opportunities for jobless people. As compared to regular taxis, Uber’s service is really easy and comfortable, too. You can’t ignore the immense growth of Uber, which shows the economic potential of this taxi-sharing company. Now, this market is really saturated due to new players like Lyft.

PESTLE Analysis of Uber | Uber PESTLE Analysis

Social Factors (Easy Availability):

Most of the users love its easy accessibility and comfortable ride. You can book your ride with the help of the Uber mobile app anywhere and anytime. It needs only a few taps to book your ride. It is really fascinating for tech-savvy people. Moreover, its effective pricing is enough to entice customers. Now, Uber is working with full potential in North America and other regions of the world. You can enjoy rides at any time with just a few clicks and share your experience on social sites.

This kind of marketing helps to attract new users. Due to immense popularity, the prices of Uber rides rose in some cities which is really appreciating for the company but not for users. The main attraction of Uber is its easy accessibility and due to this reason, people love to use Uber occasionally. It is a big opportunity for Uber to introduce accessibility in their system in order to increase their profitability and popularity.

PESTLE Analysis of Uber | Uber PESTLE Analysis

Technological Factors:

The rapid growth of Uber is due to its marketing on social media. Customers share their experience on social media through posts and stories which results in the immense popularity of the company. It is an effective tool to grab the attention of new users. Uber fulfills the needs of customers by offering cheaper rides. Users can make appointments with the assistance of the Uber app. Moreover, you can also see the estimated ride charges on this app which depends on several factors like weather, traffic, and drop-off location. Users can pay the charges directly through the app which provides ease to customers.

You can easily get a ride because there are several Uber drivers that are always ready to drive the customers to their desired destination. In short, we can say that Uber’s main work is dependent on the mobile app. In case of any nuisance such as break down of app or functioning problems can cause bad consequences on Uber. It is really imperative for Uber to make sure that its app works properly in every situation. Internet problem is a universal issue that causes trouble sometimes for Uber drivers and consumers too.

PESTLE Analysis of Uber | Uber PESTLE Analysis

Legal Factors (Banning):

Legal factors are directly related to political factors in this case. Recently, Uber faces huge backlash, attempted bans, and bans in different locations of the world. It is necessary for the company to pursue technical usage laws, labor laws, employee safety laws, and copyright laws.

PESTLE Analysis of Uber | Uber PESTLE Analysis

Environmental Factors (Dubious Responses):

According to experts, Uber has a big impact on the environment. Most people think that it increases fuel consumption and traffic congestion. According to reports, Uber has not augmented congestion. Many people prefer to use Uber rides instead of public transportation. Many experts compare the fuel consumption of Uber with public transportation and the results are not so much surprising. So, we can say that Uber is doing really well in the environmental sector and not damaging the environment, and not causing traffic congestion.

Conclusion:

There is no doubt that Uber is a top player in the taxi-sharing company. The company is best known for its easy accessibility, cheapness, and hullabaloos. There are some countries that are discussing this company due to its large size and job opportunities. Some countries are supporting Uber but some countries have completely banned Uber. That’s why it is facing banning and restriction problems in various countries.

On the other hand, Uber is continuously growing in terms of popularity and market share. It has a great competitive over regular taxis and public transport. Users can book Uber rides with their mobile app with just a few taps. This thing provides easiness to users and Uber drivers can pick you from your desired location and drive you to your desired destination at economical rates. It is really important for Uber to address its controversies and negative impact in order to win the trust of users.

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March 17, 2021 0 comment

PESTLE Analysis of Nestle | Nestle PESTLE Analysis

by Shamsul March 17, 2021

PESTLE Analysis of Nestle | Nestle PESTLE Analysis

The PESTLE analysis is an external strategic business tool that helps to understand the business tactics of any company. The PESTLE analysis of Nestle gives complete details about various external factors such as political, economic, social, technological, legal, and environmental. It gives complete information about the extrinsic scenarios that can influence the brand or business. It is a useful business tool for big companies like Nestle, as it aids to identify changing market dynamics and promote the level of business constantly. Scroll down to check out the PESTLE analysis of Nestle.

PESTLE Analysis of Nestle | Nestle PESTLE Analysis

Political Factors:

According to surveys, Nestle works across 190+ countries and it is heavily influenced politically due to different rules and regulations of countries. They experience different challenges on daily basis due to its huge size. They have to look at things closely and carefully such as environmental regulations, taxation, and import/export laws of several countries. Sometimes these things work in the favor of the company but sometimes they have to face severe consequences. The change in labor laws is also a big problem for the organization because it forbids the exploitation of child labor in cocoa farms. According to reports, this thing can affect the company’s operation indirectly. It is a fact that big global companies like Nestle perform well in suitable and favorable conditions.

The instability creates a bad impact on the working and operation of the company. For example, the Brexit period was really challenging for the company. This thing forces the company to rethink its decisions in this country. This type of instability disturbs the working of Nestle. It creates several problems for both companies and people in the form of unemployment and low wages. Due to strict food regulations, the company has to face stringent and extensive testing in order to create new products according to the regulations. You can take the example of Maggi which faces the same problem. Recently, India reduces the corporate tax which is really welcoming for Nestle. It gives Nestle a good opportunity to form better and more products at an economical rate. It directly gives benefits to customers.

PESTLE Analysis of Nestle | Nestle PESTLE Analysis

Economic Factors:

Nestle is a global organization that is operating in various countries. It is really crucial for the company to make several economic policies according to the economic situations in a specific country. As affordability is the biggest factor, so it is really hard to provide more and better-quality products in those markets where the prices of raw material keep fluctuate due to economic and political factors. As the cost of raw material is increasing on daily basis and the trade tension between the US and China also creating problems, so it is really challenging for Nestle to manage things properly. This thing creates instability between suppliers.

Disposable incomes are also a big hurdle in the way of best quality products. Political unrest and fluctuating exchange rates are also problematic for the organization. The company is trying to improve local production in order to reduce the manufacturing cost. The increasing cost of agricultural products and different segments are influencing the profitability of Nestle. As China and US are two major markets of Nestle, so the political stability in these markets increase the revenue system and offer growth opportunity to Nestle.

PESTLE Analysis of Nestle | Nestle PESTLE Analysis

Social Factors:

No doubt, Nestle is a big organization. These kinds of large-scale organizations are easily influenced by changes in trends formed by the customers. The company is trying to manufacture healthy products such as low fats and sugar items for health-conscious consumers. The company has strong monitoring, processing, and manufacturing system that provides high-quality products. These products are minimizing health risks. It is due to the effective storage and supply chain network. The biggest success of Nestle is its better planning and strategy because they understand the needs of consumers.

Due to the rising sustainability goals, the company has inaugurated the ground-mounted solar plant in the United Arab Emirates. As people are more concerned about pre-cooked and canned products, the company ensures the quality of products by investing a huge sum in the R&D sector in order to satisfy the customers. In order to fulfill the requirements of customers, the company is really improving its working environment by implementing innovative technologies which surely increase the profitability and popularity of Nestle.

PESTLE Analysis of Nestle | Nestle PESTLE Analysis

Technological Factors:

Nestle firmly believes in the assimilation of digital solutions, models, and services. They are essential factors for both the internal and external integrity of the company. Due to the rising cyber-attacks, privacy of data, security issues, and reliability, it is crucial to develop a solid plan to protect the system in case of any emergency or mishap. For achieving desired goals, the company heavily invested in technology segments such as real-time data. They are also investing in different programs that help to check the nutritional information of different products. To complete this plan, Nestle has partnered with several authorities.

In the US, the company has partnered with SmartLabel transparency which helps to give information about allergens, nutrition, and ingredients. With such dedication and innovation, Nestle is continuously trying to improve the life of people with its products and services. There is no doubt that Nestle is a trendsetter in the relevant field. They just need to improve their technology on a constant basis in order to remain competitive in the market.

PESTLE Analysis of Nestle | Nestle PESTLE Analysis

Legal Factors:

It is really necessary to abide by the legal formalities of the different countries in which Nestle is currently operating. It requires a strong legal team that observes these legalities in every aspect and finds solutions for the company. Basically, these laws are designed for the safety and health of consumers and employees such as labor laws and consumer safety laws. They need to follow all the rules and regulations of countries for smooth and constant growth. On the other hand, it is also essential to watch out for IPO and trademark rules occasionally along with environmental laws.

In case of any breaking rules, the company has to face severe problems in the form of court cases and public trials. They also face criticism for supporting studies for breast milk which is against international and local laws. These kinds of negative things can break the reputation and image of Nestle globally. These things can be threatening for the profitability and market position of Nestle.

PESTLE Analysis of Nestle | Nestle PESTLE Analysis

Environmental Factors:

Nestle is trying to reduce its environmental impact by adopting eco-friendly options. They are reducing the use of plastic in their products and also focusing on creating 100 percent recyclable packaging. This thing really contributes towards the sustainability of and also welcoming for eco-conscious people. In case of any severe changes in environmental laws, the company has to face real problems in its operation. They were suspended by RSPO for the reason that they fail to submit the sustainability report on palm oil. They are also working to reduce its footprint of greenhouse gas emissions.

The company officials are also claiming zero-waste production in their manufacturing plants. They are also planning to develop sustainable goals globally in order to catch the attention of consumers. Recently, they are working on a water efficiency program. In short, they are trying their best to fulfill the environmental laws that can contribute to its success and growth.

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March 17, 2021 0 comment

PESTLE Analysis KFC | KFC PESTLE

PESTLE Analysis of Apple | Apple Pestle Analysis

by Shamsul March 17, 2021

PESTLE Analysis of Apple | Apple Pestle Analysis

PESTLE Analysis of Apple helps to monitor their progress and necessary steps to further progress. Apple is one of the reputed electronics brands in the world. It is a favorite brand of investors due to its high return on investment and strong income growth. The company started its operation as a computer company, but now they are manufacturing a broad range of electronic devices such as smartphones, music players, television sets, and tablets. They also designed their own proprietary software and have a unique operating system. They are also providing information and entertainment services. So, it is the biggest music retailer and smartphone applications. The main attraction of this brand is its uniqueness and effective business model. In terms of profits and growth, it is a leading player in the market.

PESTLE Analysis of Apple | Apple Pestle Analysis

Political Factors:

There is no doubt that Apple is a top player in the relevant industry. In 2015, it had 34.7 billion dollars in stocks. This thing makes a great political impact in terms of taxation.
It is a fact that Apple is heavily reliant on low-cost manufacturing in China. If anything happens to the Chinese economy in terms of political and economic, it creates a bad impact on the manufacturing process of Apple. But, due to political tension between the US and China, impacts the working of Apple.
Apple is trying to find alternatives to manufacturing in China. This thing can cause an increase in the prices of Apple products.
Apple is heavily dependent on the Chinese manufacturing market but certain political unrest can cause a negative impact on the operations of Apple.
Due to anti-Americanism nationalism in China, there is a chance that Apple could decrease its market value.
The close relationship with China in terms of manufacturing. Due to political unrest, it can threaten the working of Apple.
As we know that, Apple is a dominant player in the music field but certain kinds of political pressure can reduce its market share and value.

PESTLE Analysis of Apple | Apple Pestle Analysis

Economic Factors:

Due to rising charges of labor in China, this economic factor can disturb the revenue system of Apple and also results in the increasing cost of products.
The declining income of middle-class people can also create a bad impact on the profitability of Apple. It shrinks the Apple market and market value.
The increasing exchange rate of the dollar can also create some trouble for Apple in specific regions including China and Europe.

PESTLE Analysis of Apple | Apple Pestle Analysis

Social Factors:

Apple has a big opportunity in regions like Africa. They love to use branded products which offers a great opportunity for Apple. They can target these countries in order to enhance their revenue game.
In order to derive sales, Apple can attract younger people who love to use new technologies. This kind of strategy helps the company to enhance its profitability.
The unconstructive criticism against costly and modern products among users in the Europe and US.
The manufacturing plants in China can disappoint the socially-conscious users in terms of quality. This thing limits the sales of Apple.
The strong relation with China can also upset some users and investors in different regions such as Europe and North America. The political unrest with China can also create a bad impact on the sales of Apple.
Apple faces huge criticism from big recording stars which can tarnish Apple’s reputation and image globally.

PESTLE Analysis of Apple | Apple Pestle Analysis

Technological Factors:

There are several big competitors in the electronics market such as Samsung and Google that offer competitive products. Recently, Google has manufactured a payment app like Android Pay which has the same functioning as Apple Pay. This thing erodes the uniqueness of Apple.
Apple’s main revenue generated through specific segments like smartphones and mobile accessories. Its different offerings like Apple TV are not so popular among users.
Different android companies are giving tough competition to Apple. The increase in demand for Android tablets and smartphones continuously threatening the sales of Apple. Moreover, Apple is also facing a reduction in the sales of personal computers.
As compared to android, Apple’s offering in terms of apps is very limited. That’s why most of the users are moving to android smartphones and tablets.
Apple’s system is really vulnerable to cybercriminals which can damage the integrity and reputation of Apple.

PESTLE Analysis of Apple | Apple Pestle Analysis

Legal Factors:

Recently, Apple has entered the extremely regulated financial services through ‘’Apple Pay’’. There is a chance this thing increases the regulations from the government.
By providing financial services, there is a possibility that the company could experience increased levels of lawsuits.
According to media reports, Apple is planning to enter automobile manufacturing. In this way, they have to face regulations and other costs like insurance and court case.
Apple is heavily dependent on its software and music platforms because these sectors are highly profitable. But, this kind of dependence makes the company weak in case of any emergency or incident.

PESTLE Analysis of Apple | Apple Pestle Analysis

Environmental Factors:

It is really a big issue for Apple to dispose of its non-working electronic devices. it is really difficult to dispose of these devices especially those that contain lithium batteries and it requires a huge sum. This thing is really problematic for Apple and they are facing criticism from environmental activists over this problem.
There are some other factors like pollution and waste also affecting the brand’s name. Due to this problem, they have to face higher manufacturing charges and regulations. This thing can break the image of Apple. So it is really important for the company to address these problems on a priority basis.
China is trying to limit fossil fuel and greenhouse gases which directly results in an increase in manufacturing costs due to an increase in electricity rates. This thing can damage the revenue game of Apple.
Due to strict climate change rules, this thing can affect the supply chain network of Apple.
There is a chance that Apple could face higher costs and regulations due to energy use and side-effects from data centers.
Increasing electricity prices in China can also break the infrastructure of Apple.

Conclusion:

With this PESTLE analysis of Apple, it is very clear that Apple is a leading global player in the electronics market. They just need to fix the environmental problems and manufacturing process. The main threat for Apple is political instability between the governments of the US and China. In terms of uniqueness and reputation, Apple is still is number and has a strong consumer base. By adopting new technologies, they can expand into different regions and can easily attract new customers. In short, Apple is doing really well in the relevant industry.

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What is PESTLE Analysis?

PESTLE Analysis of Adidas | Adidas PESTLE

March 17, 2021 0 comment

PESTLE Analysis of Amazon | Amazon Pestle Analysis

by Shamsul March 17, 2021

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Pestle Analysis of Amazon reveals that their performance is based on several factors. It is a big company and holds a major position in the micro-business environment so it is a little tricky to find the exact issues and working of Amazon. PESTLE is a strategic management tool that helps to discover external factors such as political, economic, social, technological, legal, and environmental. With these factors, you can identify the external factors of this e-commerce retailer. No doubt, Amazon is a global giant in the relative industry and enjoys the advantages of high popularity, market reach, and high capitalization. Also, the online industry is highly dynamic and challenging. It is necessary for Amazon to fulfill all the challenges in order to maintain competence and resilience.

The company’s decision-makers can find plenty of opportunities and reduce the risk of threats by utilizing this PESTLE analysis tool. In this way, they can uncover the possibilities of growth and expansion in the global e-commerce business. Moreover, Amazon should give tough competition to its competitors such as Walmart and technology firms such as Google, Microsoft, and Apple. However, Amazon has its own microchips that are used in the cloud infrastructure, which makes Intel a tough competitor. With the business analysis tool, Amazon can find ways of continuous growth. They can also boost the working of its subsidiaries such as Whole Foods Market in different markets.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Political Factors:

The political influence on Amazon is huge due to its shipment and delivery service. In this section, we will focus on the government policies and their effect on Amazon’s business. Below, we have listed some important political factors that are necessary for the development of this e-commerce firm.

Political firmness of developed countries particularly European countries and the United States of America.
Support from the government for e-commerce business.
Government efforts on cybersecurity.

Political stability is really beneficial for the growth and working of Amazon. According to PESTLE analysis, this thing provides a big opportunity for Amazon to diversify its working in developed countries or regions. The company can diversify its ‘’Brick-and-Mortar’’ operations in the US to set off its e-commerce dealing. On the flip side, the governmental support for an e-commerce business is also giving a wonderful opportunity for Amazon. This kind of support aids the company to make exponential growth in relative markets. However, the same opportunity can threaten the company’s position due to increasing competition in the e-commerce market. There are several big Chinese retail companies that are continuously diversifying their operations in relevant markets. The government’s support for cybersecurity also a big opportunity for e-commerce retailers. Companies can take benefit of this factor in order to expand their options in the related business.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Economic Factors:

The company is highly dependent on the economic circumstances in which it operates its non-online and online dealings. In this portion of the PESTLE analysis, we will discuss the economic factors that can affect the working and operation of Amazon. The following factors are enough to understand the economic factors of the company:

The economic stability of European countries and the USA.
Rising disposable wages in developing countries.
The prospective economic recession of China.

The economic solidity of different developing countries raises the chance of success for online sectors. According to PESTLE analysis, this thing reduces economic problems in the macro-environment and remote. So, this kind of minimization creates a bundle of growth opportunities for e-commerce businesses. Also, the company has a lot of potential in the developed countries. The rising disposable wages can advance the financial performance of Amazon. Moreover, the prospective economic recession of China can threaten the company’s business. No doubt, China is a big player in the market and can affect the market situation. Further, Amazon’s business strategy can increase the growth chances.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Social Factors:

Social conditions identify the effect of the latest trends and a socio-cultural change on Amazon’s workings. Amazon is a leading information technology provider in goods and services. Here are some socio-cultural external factors:

Rising wealth inconsistency.
Rising consumerism in developing countries.
Increasing e-commerce buying.

The rising wealth difference between the rich and poor indicates the escalating gap. It is considered a threat again the company. This kind of higher disposable income is favorable for e-commerce companies in terms of revenues. However, the rising consumerism also creates plenty of opportunities for IT services and e-commerce businesses. It increases the potential success of the company and gives a competitive edge over competitors. These factors help the company to diversify its operations in different regions of the world. As the numbers of online purchasers are increasing day by day, this thing results in the increase of revenue of the company. These tech-savvy people love to purchase products online due to specific reasons. In this way, Amazon can enter into different markets and expand its operations in developing countries.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Technological Factors:

Technological innovation can directly impact the working of Amazon. Basically, it is a two-edged sword that can cause damage if used incorrectly. We have covered the consequences of technological advancement on the macro-environment in the online business. Below, we have mentioned some important technological factors:

Rapid technological advancement.
Increasing competencies in IT.
Increasing numbers of cybercrime.

The rapid change in technology has affected Amazon. It also pressurizes the company to upgrade its system with the latest technology as a big e-commerce retailer. Well, in PESTLE analysis, it is considered as an opportunity. For example, the heavy investment in technology and the IT sector can give a major boost to the company and increase its competitive advantage in the relevant field. In this way, they can protect the company from hackers and compete with new entrants.

It is a big opportunity for Amazon to increase its efficiency in the IT sector. Thus, the betterment of computing technologies can reduce operational costs and multiply online retail productivity. Moreover, the risk of cybercrime can be a big threat for big companies like Amazon. It threatens the customer experience and integrity of Amazon. So, it is imperative to invest in this segment to improve the cybersecurity of the company. They should invest in appropriate technological sectors to retain their position and improving operations. In short, Amazon needs to improve its technology continues to fulfill the requirements of customers in a better way.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Legal Factors:

It is necessary for Amazon to follow all the legal rules and requirements. It is important for the growth of the company. They determine the working ability and reputation of the company. the following are some important legal external factors:

Increasing production guidelines.
Varying import/export laws.
Increasing environmental protection laws on industries.

The increasing product laws are designed specifically for customer security and protection. This external condition creates opportunities for the company. They can reduce counterfeit sales and products by exploiting these regulations. With strong import and export laws, the company can diversify its growth and sales in different countries. They can expand their operations in different regions due to this kind of regulation. It creates a strong bond between suppliers and sellers. They can also strengthen their brand image and social reputation by addressing increasing environmental protection laws. These factors amplify the business competitiveness in the macro-environment. By utilizing these factors, Amazon can take its operations to success.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Environmental Factors:

Basically, Amazon is an e-commerce business and it also affects due to certain ecological factors. As the number of eco-friendly people is increasing, this thing can make or break the image of Amazon. Below, some of the essential environmental factors are given:

Increasing interest in environmental campaigns.
Increasing prominence on business sustainability.
The rising popularity of low-carbon practices.

Amazon has the ability to enhance its environmental impact by investing in environmental factors. Certainly, this thing can create a positive impact on the mind of eco-conscious shoppers. They can improve their energy consumption and waste management problems. It provides a great opportunity to improve its sustainability which strengthens the brand image and market position. They can also adopt low-carbon practices which enhance their reputation. They can also use energy-saving strategies which show the concern of Amazon towards climate change. It also creates a good impact on the working and operation of the company.

Recommendations:

There is no doubt that Amazon is a big player in the e-commerce retail market. The company is also giving great competition over its competitors like Walmart. PESTLE analysis of Amazon shows the problems of Amazon and also provides great opportunities for growth. The company has the ability to retain its long-term strategies. The company has big potential in the developing markets for maximum growth and revenue. It is necessary for Amazon to improve its technological system with the latest technology in order to get a competitive edge over rivals. These factors expand the chances for Amazon and also improve the purchasing power of the customers. It is imperative for Amazon to exploit effective strategies in order to fulfill the requirements of consumers and suppliers.

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