Monthly Archives

August 2021

Purpose-Driven Brands Need to Change Marketing Approach

by Shamsul August 26, 2021

Purpose-Driven Brands Need to Change Their Marketing Approach after COVID-19

It is a fact that we are facing a tough year and situation. We are in critical times now and hoping for the best. Budgets and plans have been shattered. The purchasing power of the consumer is totally changed, and everyone is focusing on survival. The world is entirely changed, not for the brands but also for the consumers. Before the outbreak of COVID-19, several businesses were on the top, but after the pandemic, every brand is struggling due to lockdown and changing consumer behavior. Companies slowed down their operation, and brands are closed. It is the right time to show your loyalty to those brands that offer you high-quality products and services. They need your support and loyalty. After the pandemic, brands need to create a purpose-driven Marketing Approach to gain back the customer’s trust and loyalty. It is a renaissance of brand marketing, and brands should focus on a purpose-driven marketing approach for achieving the target.

Purpose vs. Purpose-Driven Marketing Approach:

Brands are struggling in terms of profit and revenue, especially at this time. Various brands always talked about putting the consumer first and dealing with severe profit issues and blurred in their working. You can’t blame these brands for not giving discounts and sales. High-quality products deserve the price. Several brands are still offering value and trust to their consumers.

Moreover, COVID-19 has put us in a social dilemma. If you are selling a product without any purpose, then what are you doing? If you have some value and purpose in your offerings and services, then the survival chances are really high for you. But in the end, nothing really matters if you are not clear in your offerings and products. You should think about the Purpose-Driven Marketing Approach.

Company Lifetime Value:

Before the pandemic, brands focus on the one thing that they can get from the consumer. But now, they have concentrated a real marketing approach on serving consumers to retain their consumer base and trust. COVID-19 has affected every brand and business. Survival of the fittest is a crucial factor in the whole process. Create solid relationships with users for a lifetime value. If you provide the best offerings and products to your consumers in this tough time, they will focus only on your brand after the pandemic ends. They will choose those brands that made served them in the time of crisis. So, loyalty and trust really matter in this challenging time.

But, Will We Consider It?

It is a natural question that comes to every marketer’s mind that their consumers will remember them or not after the pandemic. The answer is yes if you have the Purpose-Driven Marketing Approach. If you provide high-quality products and services to your consumers, they will surely pay back. When the lockdown is completely over and the brands started functioning again, you will get amazing responses from the customers you served in the crisis. They appreciate your hard work and support after the pandemic by considering your brand for purchasing products. It gives lifetime value to your brand.

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Trait Theory – Stogdill’s Trait Theory of Leadership

How to Have Diversity and Inclusion in Brand Marketing

Verizon’s Marketing | Marketing Strategy used by Verizon

August 26, 2021 5 comments

Writing

What Marketing Creativity Looks like Today

by Shamsul August 13, 2021

What Marketing Creativity Looks like Today

Days are gone when marketing innovation was limited to catchy phrases and visuals. In the twenty-first century, marketing creativity entails something beyond inventiveness. Nevertheless, this does not imply that you must entirely forsake conventional advertising (for example, promotional banners by becoming an only proponent of digital advertising. You must alter your marketing campaign and apply it across all platforms. But, first and foremost, what’s really marketing creativity? Taking a distinctive strategy that enables you to stand out from the pack is what creativity is all about. In a nutshell, it’s the end aim of every marketing effort. Potential consumers must remember companies. The only approach to do this is to reveal the true colors in an unusual manner.

Creativity’s Evolution: How It’s Now Used in Marketing Campaigns

Top brands and creative marketers have developed their marketing strategy and now employ the approaches listed below to demonstrate and utilize their marketing creativity:

Brand Storytelling Sharing brand stories are not the same as generating a narrative about your firm on social networks or a business blog. It entails incorporating the story into all consumer interactions. This implies that everything you do, from your webpage to your packaging, should reflect the impression you want to send. Why are there stories? They have a lot of appeals. Brands are more than simply retailers. They’re live creatures. This is something that customers want to see. Consumers want to discover who you are as well as what you believe in, as well as your goals, objectives, and beliefs. Recall Nike: a shoe retailer that promotes sports to the general public. They narrate stories rather than advancing the new footwear’s qualities.

Reshaped Customer-Centric Approach – Marketing Creativity

In terms of guidance, we usually comprehend a customer-centric approach. As a result, it’s a metaphor for customization. But there’s more to this than computers and reams of data on human behavior patterns. It’s all about co-creating ideas with your consumers. Brocade, a network and data solutions company, is a fantastic example. The business pinpointed the top 200 clients, accounting for 80% of revenue and working with them. I put in a lot of effort to figure out what makes consumers happy and what doesn’t. Brocade also exchanged information with its customers. Consequently, the developer’s total rating increased from 50 to 62 in just 18 months (Kreychmar, T., 2020).

End-to-End Customer Experience – Marketing Creativity

The consumer experience isn’t only about buying a product or using a service. Today, relevant interactions are required throughout the client journey. According to Gartner, companies should focus on how they would help a consumer solve an issue rather than segmenting all of the data. All touchpoints are included in the end-to-end consumer experience. It all starts when a potential consumer first meets you. Extra service and assistance are also critical. Customers become brand advocates as a result of the excellent service. That implies they’ll become your protectors and a devoted army.

Why Is Marketing Creativity Vital?

Statistics are essential than anything else in the trade. As you need to analyze the outcome of the activities. So, let’s have a look at some numbers. As per Nielsen, innovation is responsible for the majority half of all sales growth. After examining 500 consumer products advertisements, thus it revealed. Consider the reality that innovation and customer experience are inextricably linked. According to Salesforce statistics, 84 percent of customers consider their experience with a company to be as essential as the service or product (Kreychmar, T., 2020).

It indicates that the marketing creativity methods mentioned in the article are applicable in today’s reality. So, the issue of how marketing creativity is used in marketing nowadays is a straightforward one. It’s a mix of customer-centric techniques that reflect a product’s accurate colors and potential value. As a result of all of this, we are able to provide the best and a memorable experience.

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Edge AI (Artificial Intelligence) – IoT in Healthcare – New Opportunities, Case Studies

Verizon’s Marketing | Marketing Strategy used by Verizon

China Mobile Marketing | Strategies used by China Mobile

August 13, 2021 9 comments

Business Management Marketing

How to Have Diversity and Inclusion in Brand Marketing

by Shamsul August 4, 2021

How to Have Diversity and Inclusion in Brand Marketing

In recent times, we have heard about D&I (Diversity and Inclusion) in the company. Both words are the same but have different meanings. According to experts, diversity shows the range, and inclusion shows the addition of something. Inclusive brand marketing is all about diversity and inclusion, except the HR section. It is all about that how you represent people in your advertisement from various backgrounds, such as the following factors:

Age.
Appearance.
Sexuality.
Ethnicity.
Gender.
And more.

Inclusive brand marketing helps you in many ways, such as:

Attract more clients.
Build trust and loyalty.
Increase website and social media engagement.
Boost sales and revenues.

Inclusive brand marketing helps to increase engagement on your Instagram feed, website, and Facebook stories. But, it is crucial to use inclusive brand marketing effectively and authentically. Ahead, we have mentioned some important ways that help you add diversity to your company or brand in an approachable and loyal manner.

Serve to Your Target Audience:

Inclusive brand marketing is not about finding a stock photo in every possible demographic. First of all, find in and out of your business and ensure that you have your target audience in marketing campaigns. There is no need to target everyone; focus on your potential audience and because they are responsible for driving your sales. If they found your brand competent and authentic, they will support your small business. According to research, more than 70 percent of users considered those brands that advertise genuine products.

1- Stay Loyal to your Brand:

It is important to make beautiful and appealing ads for your company and brand your products, such as video ads, TV, and online marketing. For example, if you are selling plus-size clothes and choose thin models to advertise your products, it will alienate your consumers. Stay loyal to your brand and focus on your offerings and services. It is a great way to engage your audience with your business.

2- Always be Kind:

In order to get the attention of your consumers, you need to tell relevant stories, not just sell services or products. Find out your customer’s needs, likes, and pain points. Also, find out that how your products or offerings can create a difference in their lives. Focus on empathetic marketing and serve the best products. Your customer needs to be acknowledged and understood. Focus on specific demographics who utilize your products. Be kind to your audience, and you will see positive results in the future.

How to Add Diversity to Your Brand Marketing Every Day?

As a marketer, you need to evolve and grow your business. You should add everything in your inclusive brand marketing. Show your authenticity to your audience and interact with people who are concerned with your brand. Value your beliefs and customers so that they can find your authenticity and high-quality products. Find your target audience. Listen to your consumers carefully and get online feedback and reviews about your product and service on social media. Make a solid commitment and try to improve your product quality and services.

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Five Things to Add for Luxury Brand Marketing Strategy

Brand Marketing Through the COVID-19 Crisis

Why Customer Experience should be your Priority while Marketing your Brand

August 4, 2021 8 comments

Better Tips Business Management Marketing Personal Growth

Problems with Lack of Communication and Ways to Improve it

by Shamsul August 4, 2021

Problems with Lack of Communication and Ways to Improve it

Lack of communication is considered weak or poor communication. It is due to ineffective teamwork, insufficient knowledge, and everyday conflict. In such a scenario, the team engagement and communication are zero with each other. It results in the company’s poor performance, and it makes the target achieving process more challenging. For any workplace environment, communication is an essential part of boosting the workplace’s background and culture. Communication consists of exchanging ideas, face-to-face meetings, chatting, calling, email, body language, words, expression, signs, and symbols. These factors are beneficial in communication, and you can easily convey your message. Communicating with your employees regularly and positively enhanced productivity and encouraged them to do better.

Effects and Problems of Lack of Communication:

Missed Deadlines and Low Productivity:

When your employees fail to pass on essential details and messages due to poor communication skills, it leads to low productivity and misses deadlines in a task. This thing is drastic for both workers and investors because it will break the client’s trust and show the incompetency of your company.

1- Absenteeism, Low Engagement, and Low Morale:

Lack of communication leads to several problems in a workplace, and absenteeism, low morale, and low engagement are among them. Effective engagement is necessary for getting high input. Moreover, when a company faces a lack of communication problems, the number of absentees increases because they don’t feel connected. These things also result in mistrust amongst team members. That’s why if you are running an organization, then you must focus on effective communication.

2- Unconstructive Atmosphere:

Workers must understand their responsibilities and roles to gain higher productivity and efficiency. However, In poor communication, the workers will not have enough confidence to ask essential things from team members to get clarity. These misapprehensions will escalate every day, and the workers feel dubious in their performance which directly affects the company’s growth. This kind of hostile atmosphere is destructive for the company.

3- Poor Relationships:

The unhappy and disconnected team is such a curse for an organization. In a lack of communication scenario, departments fail to construct effective relationships thus disturb the productivity process. In the end, it is the company that will bear and suffers the failure.

4- The Grapevine Impact:

If your team members cannot share messages and ideas directly with each other, it results in grapevine rumors. The grapevine impact is that you can spread false rumors from one person to another in a short span of time. It results in conflict among workers and disturbs the workplace environment. This thing directly impacts the future of the company in the long run.

How to Improve Communication Skills:

1- Find the Motive for the Break:

For every workplace, solid and straightforward communication skill is the backbone. If your company is facing severe communication issues, then it is really vital to find the root of the problem. Try to keep your workers focused and tell them their responsibilities to reduce the risk of any mishap or misunderstanding. Are they good enough in dealing with consumers? Are they doing their duty rightly?

On the other hand, find the root of the problem that increasing the communication gap among team members and fix them vigorously. These are some of the significant points that you should improve on a priority basis if you face a lack of communication. Evaluate the whole process, reveal the reasons for a break, and fix the issue with the proper approach. Explore and fill the gaps in which team members are struggling. Share your message punctually so that workers can easily understand your message. Allow your worker to talk to you on any issue openly and clearly. You can look at the rivals or competitors to solve some specific communication issues. Assess the team’s performance weekly or monthly because it brings a fruitful change in your company’s performance and atmosphere.

2- Implement the Right Tools:

The absence of the right tools and collaboration hub is one of the biggest reasons for the lack of communication in the workplace. Having outdated technology or means of communication is the major hurdle in this way. Even if your workers have practical communication skills and want to communicate, outdated technology stops them from doing this. Effective communication is not possible with obsolete technology, and it directly affects your business. It is necessary to introduce some technological advancement in your system to remain up-to-date. Certainly, the right technology is such a blessing if used properly. This part is really crucial for organizational growth.

3- Recruit People with Effective Communication Qualities:

Every person has different qualities, and they can tackle different situations with the right conversation and skill. Whether you are running a small or big company, hire the best people for your company and check their communication and leadership skills. There is no need to hire those people who don’t have an adequate skill set. Interviewers need to test the communication ability of a person during the interview. Check whether they are good at it or can communicate their message effectively. You can also ask behavioral questions to check their skills. In this way, you can avoid communication gaps in an organization.

4- Make Your Requests Comprehensive:

Sometimes workers use texts and email for rapid conversation, but it creates several misunderstandings because these channels are not suitable for clear and comprehensive communication. It is vital to talk in detail in order to get a complete and clear picture. Clear your mind or thoughts, self-edit, and then write a comprehensive message that you want to convey to your employees. The selection of content is also crucial in this part because it can inspire and motivate workers.

Why Should You Be Deciding On The Right Communication Policies?

1- To Avoid Conflict:

If you communicate with your employees correctly and clearly thus it reduces any conflict and creates a healthy atmosphere. Share effective and valuable information to make everything clear.

2- Avoid Misunderstandings:

Misunderstanding happens due to poor communication. To remove this from your company, you have to hire those people who are good at communicating. With the correct use of technology, you can also remove this flaw.

3- To Address Problems:

If you pass correct and adequate information, it automatically helps to fix existing communication flaws like conflicts, misunderstandings, etc.

4- Check Rumors:

Proper communication is one of the most valuable tools in fixing the rumors that appear due to insufficient conversation.

5- Effective Team Engagement:

Perfect communication helps to develop effective team management. It also improves their confidence, relationships, and self-esteem. They love to share their ideas and thoughts with each other. So, it is really good for a company or an organization.

6- Enhance Productivity:

Good communication is beneficial for your organization as it enhances the company’s productivity level and gives workers the confidence to do something extraordinary for the company.

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

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Edge AI (Artificial Intelligence) – IoT in Healthcare – New Opportunities, Case Studies

Verizon’s Marketing | Marketing Strategy used by Verizon

China Mobile Marketing | Strategies used by China Mobile

August 4, 2021 8 comments

Writing

True Leadership Behaviors | All Leaders Must Possess

by Shamsul August 4, 2021

True Leadership Behaviors | All Leaders Must Possess

10 Leadership Behaviors Every Leader Should Possess

To become a leader, you should have some essential characteristics in your personality and nature. Having leadership qualities is really a blessing because you are a role model for many people. People analyze their leaders to learn essential things, key policies, and real priorities. A leader needs to be aware of everything and the situation. You acquire leadership qualities with time by practicing certain leadership behaviors. You can learn and implement leadership behaviors in various domains to achieve profits. By showing your leadership qualities, you will become a good leader in your organization or workspace.

You don’t need any degree or certificate to be a great leader. It depends on your curiosity and skills. To see the best example of leadership behaviors, you have to see the corporate world. Several corporate sectors are implementing leadership behaviors to earn certain advantages for the company’s massive growth. Many people show their leadership qualities in the most unpredictable time. This is the right time to learn and showcase your leadership behavior by putting the essential leadership skills at one time in any specific organization.

What are Leadership Behaviors?

Basically, leadership behavior is a quality that you show to your fellow members. These leadership behaviors are considered good in every aspect. They are really helpful in managing and gathering the team. They are only responsible for motivating the team or people. To test a person’s leadership behavior, push a leader into challenging situations and see the output. A good leader can tackle every type of situation with their experience, skill, and right judgment. Honestly speaking, they are some effective actions and traits that make a person a successful leader. They can direct, influence, and guide people with their leadership qualities to complete any goal or target.

The right decision or judgment of a leader can motivate the entire team effectively. They work for the benefit of the company and the better future of the group. With all skills, a good leader monitors all actions with leadership behaviors. A leader must have the self-awareness that makes them more effective. They also help in building specific skills in the team.

Important Leadership Behaviors Every Leader Should Possess:

Leadership is an evolutionary process that comes with time and experience. To have leadership qualities in your team is necessary for the growth and success of the company. There are various important skills needed in leadership behavior. If you want to become a good leader, then you must read this post. Following are some of the key leadership characteristics that every leader should possess.

Be Honest:

Being honest is one of the most excellent traits in every segment of life. Honesty is the best policy, and it is valid in all sense. You should be honest in every dealing and action. Show your honesty in every event and approach to gain the people’s trust. Moreover, honesty creates an effective work environment that boosts clarity and fairness in different segments. Your team will trust you more if you show honesty in your dealings. Whatever you do, be honest in every trait to showcase your leadership behaviors. It reflects your crystal clear image to your workers. This thing inspires your teammates to learn from you.

Be Confident:

With honesty, you can create certainty in your actions. But with maximum confidence, you can enhance your honesty to its fullest. Confidence is necessary for your work environment and teammates. Make every decision with full confidence and add some effective leadership behavior. Your team will believe in you and look to you for any big decision. If you make your decisions confidently, it increases your team’s confidence, and they see you as a leader. This thing makes you an effective and well-known leader.

Be Approachable:

A leader must talk openly with all the team members. It creates a friendly environment, and they don’t feel hesitant to talk to you. Only an approachable technique can do this. You can develop this openness in your personality by asking open-ended queries to your team members. Listen to each question attentively and this thing shows the approachable leadership behavior. With the right approach, you can make the right conclusions.

Focus on Positive Feedback:

Get feedback from your teammates on important aspects. It is a necessary part of good leadership and helps the leaders work on the maintenance of the teammates. Your team will feel happy that you give importance to them. This part creates some improvement chances in your personality and also in your team. It improves efficiency and reduces the risk of future embarrassment. This part is really helpful in creating trusting connections within the working people.

Lead with a Solid Example:

A good leader follows standards that appear beneficial for teammates and employees. If your team is slow at something, then you should be quiet. Create a balance in the working and don’t create panic. Your teammates will appreciate this kind of behavior. Always lead with a solid example so that your employees can easily relate it. This thing helps to set a great ambiance in the office.

Announce Reward Programs for Workers:

Rewards are essential factors as they urge the employees to show efficiency in their work and do something better. If you are a leader at any workplace, you can announce special reward programs for the workers in the form of the best employee award. Publicize the achievements of your workers to appreciate them because it helps to inspire other teammates. Understand your team members in every possible way and boost their motivation level.

Passion and Commitment:

Your passion for any project or assignment shows your commitment and hard work. Your love and dedication both are necessary for your teammates because they inspire them to do a better job. They get motivation from your commitment and enthusiasm, and they work hard to contribute their best in any role or project. You should take this portion very seriously if you want to become a successful leader.

Tackle Potential Problems:

You need some kind of anticipation if you want to add some skill to your personality. Good anticipation skills are essential for good leaders because it helps them to solve potential threats with right decision and judgment. A good leader observes a problem early and executes a workable plan to overcome it. It is a must-have leadership behavior because it protects from big disasters and havoc. A good leader should have to communicate with marketers, customers, and suppliers to build up an amazing understanding with people in order to remove basic flaws from the project.

Be a Good Listener:

It is imperative to add some good listening skills to your personality. Good listening skills provide some courage to listen to the requirements or thoughts of people. You can use their thoughts or ideas to improve the working of your company and your leadership skills. Listen to your workers’ and teammates’ views. This part creates some kind of creativity and shows your openness. A good leader makes effective plans and solutions by listening to people’s opinions and suggestions. It establishes a strong culture within the firm and the team.

Create Effective Communicating Skills:

Being a productive communicator is a must-have quality for any leader. They should know how to convey their message or thought in a good way to their teammates or workers. Communicate with your team members effectively when necessary. It is called an open-door policy and really beneficial to establish a helpful relationship with workers. You can do regular meetings or sessions to communicate with them.

Avoid the Following Bad Leadership Behaviors:

Failing to Trust their Staff:

To boost efficiency and confidence in workers, you should appreciate your team members’ qualities and hard work. Trust your team members and empower them. Failing to trust their staff is not a good thing and avoid this thing at any cost. It can be destructive for your company and leadership behavior.

Over-Confidence:

Confidence is a crucial factor in every field of life, but over-confidence is really vicious. Focusing too much on bottom lines or workers is considered bad leadership behavior. Profit is necessary but not at the cost of the team’s self-esteem. Exert positive pressure or impact on your workers for gaining the right results.

Not Focusing Employee Engagement:

For gaining maximum profit, you should pay heed to the employee engagement and culture of the workplace. When you engage employees, they share their expertise and skills to bring innovation and efficiency to your firm. It increases the passion of your workers and you will see a positive environment and change.

Inflexibility:

Flexibility is an important part of leadership behavior. If you don’t bring some flexibility in your actions or decisions, then it is really bad. Certainty is not possible whether you are managing a small or big organization. That’s why a good leader should be flexible, and it is a better technique to handle problems or challenges more effectively.

Relying upon the Old Technology:

Innovation and technology are really essential in order to get the best results. You should exploit the latest and most excellent technologies to bring effectiveness to the organization. Using outdated technology not only slows down your work but also makes your performance questionable. As a good leader, you must tackle these issues.

Conclusion – Leadership Behavior

For all leaders, leadership behaviors are necessary. If you want to become an effective leader for your firm, organization, or team, you should strictly practice the above leadership behaviors. From good listeners to communicators and innovators, you must be skilled in every department. These things help you drive an organization without any problem. Focus on the above factors and implement specific elements in various situations and challenges. These leadership behaviors help to create a good impact on the working environment of any organization or workplace. Start practicing these leadership factors to impress your team members with your skills and leadership qualities. If you follow these traits, then you will become a good leader in the future.

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Trait Theory – Stogdill’s Trait Theory of Leadership

Path Goal Theory of Leadership

Leadership Types Which Puts an Impact on Your Business

August 4, 2021 83 comments

August 2021

Purpose-Driven Brands Need to Change Their Marketing Approach after COVID-19

Purpose vs. Purpose-Driven Marketing Approach:

Company Lifetime Value:

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Read More

What Marketing Creativity Looks like Today

Creativity’s Evolution: How It’s Now Used in Marketing Campaigns

Reshaped Customer-Centric Approach – Marketing Creativity

End-to-End Customer Experience – Marketing Creativity

Why Is Marketing Creativity Vital?

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Read More

How to Have Diversity and Inclusion in Brand Marketing

Serve to Your Target Audience:

1- Stay Loyal to your Brand:

2- Always be Kind:

How to Add Diversity to Your Brand Marketing Every Day?

Need Help or Advice in Content Management:

Read More:

Problems with Lack of Communication and Ways to Improve it

Effects and Problems of Lack of Communication:

Missed Deadlines and Low Productivity:

1- Absenteeism, Low Engagement, and Low Morale:

2- Unconstructive Atmosphere:

3- Poor Relationships:

4- The Grapevine Impact:

How to Improve Communication Skills:

1- Find the Motive for the Break:

2- Implement the Right Tools:

3- Recruit People with Effective Communication Qualities:

4- Make Your Requests Comprehensive:

Why Should You Be Deciding On The Right Communication Policies?

1- To Avoid Conflict:

2- Avoid Misunderstandings:

3- To Address Problems:

4- Check Rumors:

5- Effective Team Engagement:

6- Enhance Productivity:

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Read More

True Leadership Behaviors | All Leaders Must Possess

10 Leadership Behaviors Every Leader Should Possess

What are Leadership Behaviors?

Important Leadership Behaviors Every Leader Should Possess:

Be Honest:

Be Confident:

Be Approachable:

Focus on Positive Feedback:

Lead with a Solid Example:

Announce Reward Programs for Workers:

Passion and Commitment:

Tackle Potential Problems:

Be a Good Listener:

Create Effective Communicating Skills:

Avoid the Following Bad Leadership Behaviors:

Failing to Trust their Staff:

Over-Confidence:

Not Focusing Employee Engagement:

Inflexibility:

Relying upon the Old Technology:

Conclusion – Leadership Behavior

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Read More