How to Increase Your Natural Traffic with Content Marketing?
If your goal is to increase your natural traffic, what methods should you implement to generate it? This post describes the process of building a content marketing strategy to attract customers traffic.
Implementing such a strategy starts with thorough research of your target audience, builds on determining the best format for your content, and focuses on how often it is going to be published.
Your content should adapt to the style of your target audience, focusing on the keywords they use in their online searches. By starting this process and then repeating it, you will be able to develop an effective strategy that will generate constant natural traffic.
1 – Identify your Target Audience
There is only one way to generate natural traffic:
It is necessary to identify your target audience. The content produced should be about topics that your potential buyers are passionate about. Therefore before you start creating this content, you need to precisely determine who they are.
Which type of people do you want to talk to? The best way to understand and analyze your audience is to create buyer personas.
Buyer personas are generalized and fictitious representations of your ideal customers. They allow you to better understand your customers and, therefore, easy to tailor your content for their specific needs, behaviors, and concerns.
Building a buyer persona is based on market research and information from your customer base. Check out this article to find out how to create a buyer persona.
2 – Create a List of Searched Keywords
Your audience should influence content creation, whether substance, form, style, or even subject. If you want to generate natural traffic with your content marketing, you need to discuss topics that interest your audience.
As for the implementation, it is also quite simple. You just need to know what your audience is looking for.
Market Knowledge
First of all, you must have a thorough knowledge of the industry in which you operate. If you have more knowledge about the field, it will be easier to create relevant content for you.
List of Searched Keywords
Based on your knowledge of the industry, choose five themes or long-tail keywords (longer than 3 words) that your target audience may want to research. Since this is a niche sector, these choices should be pretty limited.
An example, “iPhone” is not a good keyword: you have to be more precise because Internet users are viewing content that has been created specifically for them. On the other hand, “iPhone photo” is more accurate. You may have long-tail keywords such as “iPhone photo tools” or “iPhone landscape photo” within this industry. You can use each of these terms to create a category of blog posts.
Based on these two ideas, you can write a few articles:
5 of the best photo portrait editing options on iPhone (section: iPhone photo tools)
10 iPhone editing tools (section: iPhone photo tools)
How to conclude the best time of day to photograph landscapes with your iPhone (section: iPhone landscape photo)
When you’ve spotted a topic of choice for your audience, you can afford to spend the time and resources to create content that will cover that topic in detail.
For example, the keyword “iPhone photo tools” can give you many ideas for topics to create e-books, do webinars, or podcasts.
3 – Identify the Right Type of Content
You create buyer personas to determine the type of content your target audience is looking for.
Most business houses use a wide variety of content types for marketing purposes. According to the Content Marketing Institute, the companies whose content marketing produces the best results are those that use a greater variety of content (15 different types on average).
So you need to experiment and use different forms of content, but you also need to choose one that you will master perfectly. Your audience attachment and inclination to a certain type of content, and is the exact type that you should focus on in your marketing efforts.
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Here are Some of The Most Common Types of Content You Can Deliver To Your Audience:
1 – Blog: this type of content will allow companies that use it to achieve excellent results. For some, it may even become their main source of qualified leads.
2 – Visual aids: Depending on your audience, it may be important to use infographics and add visual aids to your content. A brand like GoPro has a powerful visual presence and already nearly 3 million followers on Instagram.
3 – Email: Some content experts focus primarily on email. Instead of commenting directly on blog posts, users respond to his emails, which then become a means of interaction.
4 – Webinars: The concept of webinars does not work for everyone but is extremely beneficial for some companies.
5 – Social networks: Some companies do not have blogs or newsletters but are well established on social networks. They, therefore, devote a large part of their marketing efforts to social networks.
6 – Videos: Videos are not easy to make and usually require more investment in terms of time and resources, but they can yield very good results when you are successful.
7 – Audio: While podcasts have already reached their peak, this form of content is still widely used.
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To Determine What Type Of Content To Focus On, Ask Yourself The Following Questions:
1- What are your buyer personas looking for on Google?
2- What is the objective of this research?
3- What problems are they trying to solve?
4- What kind of content makes them stop, click, and consume?
Your audience defines the content you need to produce: You may have a preference for one type of content over another, but your audience may not be the same. Let the consumers of that content decide what format they like.
4 – Develop a Personality and a Style
All famous brands have their own style and personality. We believe that this is one of the most significant aspects of a brand. People who have similar tastes to you will tend to like you and seek out your business.
This trend is just as true when it comes to content marketing, whether it’s B2B or B2C. Consumers of content will be drawn to a personality that echoes their own personality and tastes. It’s not enough to know what kind of content your audience is looking for and how they want it presented to them.
GoPro is a prime example of the successful development of style and personality. The company’s attention is on athletes who want to show off their achievements. She, therefore, voluntarily adopted a style of content suited to this audience.
Their hugely popular Instagram account features user-contributed content. RedBull has taken a similar approach, and its YouTube account is simultaneously viral and intense.
5 – Define the Publication Frequency
Depending on the type of content
Blog posts aren’t posted as often as Twitter news. Generally speaking, a piece of content requires more work and longer resources longer to produce.
According to readers
You, also required to keep your audience in mind. When will they access your content?
How often?
When will she be most likely to see it?
When is the most convenient time to attend your webinar?
Create a calendar
Once the posting frequency is determined, organize and schedule your content to post. Without a coherent and strategic timeline, you will not be able to attract the target audience and increase your natural traffic.
Developing natural traffic is a process that takes time: you have to start, refine, rework and continue.
This is the essential guide to Growth.
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Need Help or Advice in Content Management:
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