Monthly Archives

October 2019

Kindness is a Virtue That Has Many Advantages over Our Body

by Shamsul October 31, 2019

November 3rd is World Day of Kindness. This virtue has many advantages over our life organization. Being kind is good for our physical and mental health. Kindness and positive attitudes are the guarantors of harmonious relationships with others along with enhanced professional success.

Being Kind is Good For the Heart:

We now know that our emotions influence our somatic state. It is also known that our heart contains about 40,000 neurons, so it is no longer considered a mere muscle, but a kind of the second brain.

Our heart is in close connection with our brain. Negative thoughts speed up the heartbeat and increase blood pressure, while positive thoughts and generous feelings soothe the heart, relieve tension, and reduce stress. A study published in 2001 in the journal of Psychological Science states that easily forgiving individuals have a better cardiovascular system than rancorous individuals.

Being Kind is Good for the Brain:

Being nice is beneficial for the overall health of the brain as well. Richard Davidson, a neuroscientist, was trained in empathy following a meeting with Dalai Lama. After 2 weeks, the brain seemed to have transformed. Connections made between the prefrontal cortex (PFC) and areas of the brain owed to kindness, making it more intuitive and empathic. In the United States, primary school children have been taught about human relations and emotions. It turned out that their reading and math scores were 10% better than average.

A little kindness would be welcome in the world of work, a place conducive to the devastating effects of stress. Communicating positively, in a peaceful environment leads to better productivity for employees and could even have a positive effect on their immune system. When we are stressed, we produce more cortisol, a stress hormone. It causes adverse effects on our health, including our immune defenses.

Being Nice Makes Us Happier

Being kind would make us happier. People who do volunteer work are less prone to depressive states.

We discover that goodness or kindness would have a hormonal impact. Being generous decreases the secretion of the stress hormone, cortisol and increases the hormone of happiness, serotonin. This substance gives us a feeling of well-being and satisfaction.

Helping each other can help to counteract the risks of loneliness and the misbehavior that results from it. Generous social relationships lead to better self-esteem and benefit our well-being and happiness.

Kindness Would Be an Innate Virtue

Goodness is communicable and enters a virtuous circle. It is not necessary to demonstrate by means of studies that gentleness leads to kindness. When we see people doing good things, we want to do the same. Moreover, being kind is in our nature. The University of Buffalo conducted a study, published in 2012, that defines our ability to be good as genetic. We always notice that babies respond to the cries of their peers, from the first hours after birth. Solidarity is most natural, since it is observed even in animal and plant environments.

Let us be carried away in all simplicity by kindness since everything tends to prove to us that we are programmed to be kind and generous.

You can read also 12 Health Benefits of Gratitude

October 31, 2019 0 comment

Health Trending

15 Simple Ways to Practice Gratitude and Make Life Happier

by Shamsul October 30, 2019

In simpler words, Gratitude is a sense of obligation. Everyone is familiar with gratitude as it is a kind of routine experience. Making thankfulness a habit is easier with smaller actions. You will find simple ways through which one can practice gratitude. Let us have a look at the approaches that can help in developing a gratified attitude.

1-Keep Smiling

Smile is a kind of gesture that is universally acknowledged as a powerful tool to make life happier. Smile keeps negative emotions away from life. A smile makes your soft-hearted. It is an incredible act of willingness to be thankful all the time.

2-Make Friends

If you are good at making friends, it means you have the ability and courage to stay happy. Making friends indicates that you are living your life to the fullest. To practice gratitude, try to be communicative by making friends.

3-Greet with your Parents

Parents are one of the inspirations in life. To be thankful, you must have strong connectivity and binding with the parents. Try to talk to your parents as much as you can. Call or meet them at regular intervals. It is a simple way of practicing gratitude.

You can read 12 Health Benefits of Gratitude

4-Be Hospitable

Hospitality is an act with which one can practice gratitude. Organize parties and be social. Invite regularly and cook the type of food that your friends and family love.

5-Join Non-Profit Organizations

Joining a non-profit organization is a good gesture. It can certainly help in developing a friendly attitude. Helping others is a great sign of gratitude. It helps to gain satisfaction and loveable life.

6-Do not Watch and Listen to Negativity

Avoiding anything negative helps a great deal in developing a positive mindset. Don’t listen to the people who talk negative. Don’t ever watch something that makes you think negative. It is the easiest practice for praising the things you have got.

7-Avoid to Spread Rumors

If you wish to have a happier life then never listen to the rumors. Don’t spread the news that is not authentic. Don’t ever talk about the people, always talk about the ideas. It will help you realize how happy you are. Gratefulness makes life easier. Always, express your gratitude to everyone.

8-Do not Be a Part of Controversy

Disagreement is a part of human nature. But it can be handled in a simpler way. Be happy and try not to be a part of any controversy. Keep a neutral line in every debate. Avoid saying things that are debatable. Try to be as friendly as you could. Express your gratitude for the blessings and never take a hard stance.

You want to make life happier, please read the article

10 Steps to Make Life Happier – Our Thoughts

9-Be Close to your Loved Ones

If you have a family and friends, you are blessed. Keep interacting with friends and family and spend quality time together. Take spare time from your daily routine and engage it with your family and friends. Having your family and friends around is itself an honor and makes your life happier.

10- Compliment As Much Ss You Can

There is no harm in saying meaningful words of compliments. A few words of love and appreciation mean a lot to someone you admire. Always remember compliment whenever and wherever you observe something beautiful. It is a way of showing gratefulness and spread the practical meaning of gratitude.

11- Don’t Criticize the Things You Do Not Like

People get angry and upset with the things that they don’t like. Make a commitment to yourself that you won’t criticize the things you don’t like. Accept the fact that everything is not always in your favor. It will keep a smile on your face and brings happiness with the requital. Trust me; it will make your life happier and easier.

12-Accept the Challenges

Accepting the challenges is a healthy approach. Be a fighter and keep up the good spirit in life. Indulge yourself into the activities that are challenging. Learn to fight against the odds. Challenges make you stronger and persistent. It will boost up the confidence and maturity level. Facing challenges will provide you the opportunity to be obliged and gratitude to the people who love you.

13-Mark Your Strengths

Finding ability in your-self is a blessing itself. When you have the ability to find out your strengths it can help you accelerate in life. Happier people don’t blame others for their failure; they always show their gratitude to others. They polish their own skills in order to turn the circumstances in their favor. Mark your strengths in order to grab a chance for thankfulness.

14- Move on With the Failures

Failures should be considered as an opportunity to learn. Learn from your mistakes and move on. Never stick in the present. Look forward and explore the horizons in your life. You should display your gratitude to those people who highlighted the mistakes, it helped you to correct yourself and move forward happily. Be thankful for the momentum that makes you move forward with the failures to learn.

15- Don’t Take Things for Granted

Everything happens for a reason. Try to observe closely and find out the positive aspects from it and gratitude to those who pointed out. Don’t ever take things for granted. Accepts the facts of life and don’t think too much. Be simple and realistic. Move along with the target in your mind. Silently acknowledge all the blessings and be contented. Make a mission to make life happier of others.

October 30, 2019 0 comment

Health Trending

12 Health Benefits of Gratitude

by Shamsul October 28, 2019

It is a proven fact that mental health leads to better physical health. Furthermore, satisfaction is one of the greatest blessings that one can have. For a successful life, it is mandatory to have decision making power. This power makes life a lot easier. Once you make the decision, stick to it irrespective of the results. In order to flourish in life, it is important to be thankful and has gratitude in every way. Circumstances can be in your favor, but at times things can be a little awkward.

In that case, gratitude can make a lot of difference. A mentally strong person tends to have a great deal of acceptance. This viewpoint is the major difference in achieving the goals. Self-pity is a lot easier but it never helps in any case. Gratitude, on the other hand, can have a greater positive impact on the health of a person. Let us review some of the health benefits of Gratitude.

1: Muscular Strength:

The human body is based upon hormones and its balance. Stress and anxiety can create imbalance. Perfect hormones levels can always boost up the energy. It can ultimately help the tissues grow. The development of the tissues helps build stronger muscles. So, it is important that one should avoid mental stress. Surprisingly, people with a thankful attitude have stronger muscles.

2: Emotions and Behavior:

It is easier to identify the level of fitness in any human being. There are multiple indicators in the human body through which health can be identified. Likewise, emotions and behavior are correlated. A person with gratitude will definitely have emotional and behavioral stability. It is one of the prominent health benefits of gratitude. It has a direct link with pleasant emotions.

3: Increased Sleep Quality and Sleep Duration:

Human body always needs rest. Sleep is a revitalizing factor. It is also a fact that proper rest could only be possible with the internal calmness. A thankful human being will always have composure and stability. Both of these factors influence sleep duration and quality. These habits are considered as a building block of a healthy life routine.

4: Agility and Fitness

Several scientific studies have proved that agility and fitness come with consistency in life routine. Fitness can avoid many diseases and issues. The same studies have also indicated that a happier person would be more concerned about health. This fact ultimately suggests that gratitude keeps you motivated about agility and fitness.

5: Healthy Heart:

The heart is the core organ of the human body. The health of the heart is directly concerned with the overall functionality. Being thankful and satisfied keeps a heart-healthy. Negative emotions have a direct negative impact on the working of the heart. Likewise, anxiety changes heart blood pressure. With Gratitude, you can have a healthy heart.

6: Defensive Capacity Enhancement:

The defensive capacity of the body is a type of resistance towards any disease. A perfectly healthy human being has a good defensive system. The body always responds to the thoughts generated in mind. These reflections of thoughts can be observed in the human body. Gratitude is a positive connectivity link between body and mind coordination. If you are thankful for what you have, your body automatically enhances its immune system.

7: Recovery and Healing:

Recovery in the human body is a continuous process. This development can be expedited with the help of gratitude. The acknowledgment towards anything is a healthy sign for the human body. Recovery and healing is a lot easier and faster with regular thankfulness.

Read this Article: How to Avoid Desperation in Life

8: Focus:

Concentration and focus are mental qualities. Both these qualities are vital in life. But this may not be enough. A positive attitude like Gratitude can polish these skills to a greater extent. Being thankful can make you more focused and targeted.

9: Depression Control:

Continuous depression can lead to severe illness. Almost every person is having depression and it is quite common these days. Therefore, people with an attitude of thankfulness can avoid depression easily. A positive approach to appreciation can take all the depression away. Appreciativeness is a way of achieving Calmness and internal peace.

10: Positive Mindset:

Absorbing stress is the ability of the human body. But some people are not good at absorbing a setback. Gratitude makes a person see the brighter side of the picture. Thus for finding an array of light in the darkness is mental ability. Having a positive mindset is one of the health benefits of embracing gratitude.

11: Lesser Tiredness:

Enthusiasm can make a difference in life. As a person, if your morale is low you can never achieve the goals. Whereas, if you are thankful for the things you have, it can certainly assist you in boosting your morale. This will ultimately make you less tired.

12- Life Expectancy:

Satisfaction in life phases-out all the negative energy from the human body. A person with a fulfillment attitude has a greater lifespan than the one with a negative attitude. Certainly, gratitude increases the life expectancy of a human being.

October 28, 2019 0 comment

Health Trending

How to Lose Weight after 45 Years?

by Shamsul October 28, 2019

Be careful about what you eat, increase your consumption of raw fruits and vegetables, and avoid fats, fried foods, and sugars. It is crucial to lose weight after 45 years.

The more years go by, the more difficult to lose weight, regardless of dieting and exercise. In this article, you will discover how to lose weight after 45 years and say goodbye to the extra pounds irreversibly.

Fighting body fat is usually very difficult at all ages. However, this is more complex for those women who are over 45 years old.

The human body responds in a different way to diets and physical exercises. Calories burned down as well as energy to do activities because they require more and more effort.

Tips to Lose Weight After 45 Years

Consider the explained tips that will help you slim down if you’re over 45 years!

Be Convinced That It Is Possible:

It’s difficult, of course, but it’s not impossible. However, one of the biggest limitations we face when we want to lose weight but not to get results in the short or medium term. Yet, we must think and keep in mind that the required benefits will appear sooner or later.

Some women assume that it is no longer worth dieting or exercise because there will be no positive effect, but they are wrong.

If your eating habits are healthy, you will feel much better. You will also reduce the danger of suffering from heart problems.

Exercise Regularly:

You are not old enough to do an ultra-energetic spinning bike session or climb a mountain. However, you can adopt other types of exercise as there are endless exercises. It is essential to choose among those who adapt to our needs, according to our age and build.

The movements must be pleasant and you must enjoy it. Start with a limit to 30 minutes three times during a week and add a little more time each time. Ride a bike, walk or take your dog out.

Respect Meal Times

Take breakfast without fail as it is the most important meal of the day for a human body. You must also reduce the quantity of food eaten during the whole day and have light dinner.

It is advisable to take three main meals. As well as take two snacks, in the middle of the morning and the middle of the afternoon. So, you don’t feel hungry and the body can function normally. It will help in reducing calories throughout digestion.

You must consider what you eat during the day. Increase the number of fruits and green vegetables, if possible raw. Leave out fried or oily foods, sweets, and fats. Remember that alcoholic beverage is not right for your health.

Here is a good formula to identify how to lose weight after 45 years. Multiply weight in pounds by 10 if you do not exercise, by 13. However, if you do exercises once or twice during a week, and by 15 if you exercise more than three times a week.

Prefer Natural Supplements:

You must know that after 45 years, the amount of collagen that the body produces is less. More precisely, it is almost 50% less. This can affect your body, not just the skin. Collagen deficiency weakens bones and joints.

Consume natural supplements. They will also help you fight against stretch marks, cellulite, and flaccidity.

Take into Account the Basic Metabolism:

These are the calories your body needs, it will help in both ways to increase and maintain or reduce weight. This figure varies according to sex, age, hormones, among others.

You can use a basic metabolic calculator. You can find it on the internet, otherwise, consult your doctor.

It will tell you how many calories you must consume to lose weight after age 45, taking into account your age.

Eat Healthily:

Feel free to eat healthy foods that are good for your health. For example, flax seeds, lemon water, fiber, cinnamon, salmon, almonds, whole grains, fruits, and green vegetables. You must always respect the recommended quantities regularly.

Get Plenty Sleep:

This is essential at any age. However, after 45 years, it is important to rest enough to recover from the activities of the day. There is not a specific amount of daily hours, but it can’t be less than 6 hours.

Don’t do the opposite and don’t sleep for more than 8 hours.

Lack and excess of sleep make you fat.

Why? Because in the first case, the hormone called cortisol is produced excessively. It is the hormone known as the “stress hormone” which makes you eat more. In the second case, sleeping more causes the accumulation of everything you have eaten in your body. A good sleep to lose weight after 45 years plays an important role to have a healthier life.

Do Medical Checkups on Regular Intervals:

If you are unable to lose weight after 45 years of age despite your healthy diet, exercise, and balanced sleep, there may be a problem in your metabolism, such as thyroid dysfunction.

Many women suffer from hypothyroidism and do not know it. This pathology slows the metabolic rate and not only prevents weight loss but can even increase it.

Other symptoms of thyroid problems are chronic fatigue, as well as circulation problems or cold extremities.

The Benefits of Weight Loss after 45 Years

There are many benefits to weight loss after 45 years. Here are a few:

It will increase your metabolic level gradually. This means that you will burn extra fat.
It will promote your digestive level.
The airways are decompressed, which will allow you to breathe better and less tiring you.
This will improve sleep.
This will increase your confidence and your self-confidence.
It will define your silhouette.
It will change and give quality to your lifestyle. You will be more active and healthy.
This will prevent you from many diseases.
This will encourage you to improve overall eating habits.

How to Lose Weight after 45 Years?

The moment you waited so much has arrived! You will find that it is not so difficult to meet the requirements for weight loss after 45 years. If you adopt the following tips, you will surely succeed.

You can do it! Convince yourself and assure you that it is possible. However, you can’t achieve the results immediately. Remember that it’s progressive, and worry can make the process last a little longer.

You must exercise. Even if you don’t plan to go to the gym, you should see alternatives.

Think of outdoor exercises, for example, those that require a physical investment based on your abilities.

Never eliminate the prescribed foods. You must eat breakfast, lunch and your dinner regularly at the set time. Of course, do not forget to make nutritious snacks to eliminate anxiety. This way, you will avoid eating in excessive proportions.
Additional tips

Consult a nutritionist. Who will inform you correctly how many calories you need to consume to be able to drop weight considering your age? Also, if you wish, ask to prepare a personalized diet according to your metabolism.

And finally, sleep well. Even if you do not believe it, the rest will allow you to restore your energy for your next day of activities. Of course, you should not neglect it. Both lack and excess of sleep make you fat.

Lose Weight and Be Healthy

If you lose weight after 45, it prevents the onset of colon cancer, changes in bowel habits, abdominal pain and many other types of discomfort”

First of all, you must consider that losing weight after the age of 45 is a way to maintain a healthy life and prevent the occurrence of cholesterol-related diseases, blood circulation or even the onset of psychological problems such as depression. There are lots of activities that will help you lose weight. Discover the one you love the most and turn that challenge into one of your favorite hobbies!

October 28, 2019 0 comment

Business Management

Dreams Come True with Operations Management

by Shamsul October 27, 2019

Distinguishing ‘Dreams Come True’ from its Competitors

Operations Management

Operations Management is a part of every organization and is concerned with the conversion of various inputs into required outputs rendered as services with the necessary quality level. On the other side, management is the procedure through which resources are transformed and combined in the operations of the organization which results in value-added services and helps in realizing ‘Dreams Come True’.

Operations management is primarily concerned with organizing, planning and supervising the context of manufacturing, production and the provision of services.

Product designing is an important element within operations management as it has a direct effect on the earnings from the product or service. The basic features of the production design are laid in the product designing phase. Product designing is based upon customer requirements and where the product is further broken down into categories that will help in the implementation of the right procedure. Our service-oriented business will include the below-mentioned product designing phases which will help in distinguishing the service from other wedding planners in the industry.

Overview of the Major Processes in Product Design

There are 8 phases in the product designing development process to which include:

Feasibility analysis
Product specifications
Process specifications
Prototype development
Design review
Market test
Product introduction
Follow-up evaluation

Concepts of Operational Management

Strategy Theory

Like in any other industry, the wedding planners industry bounded with the restrictions of the strategy theory. By this, if the business needs to be successful, it should determine a distinguished value proposition that can address the needs and requirements of its target market.

It has been noted by Meredith and Shafer (2013), there are two integral parts of strategic planning – identifying the core competencies of the business and enhancing the competitive position of the organization. The first part includes assessing the core competencies for continued development. The goal is to provide a positive experience to the clients and customers so that it can enhance its competitive position being a function of expanding its performance.

In the context of our business idea, the product and process specifications phase is completely upon this theory and will focus to attain a competitive edge from that of other similar service providers in the industry. By including the customer requirements within our products, we aim in obtaining a competitive position for our business idea. We can use different and unique ideas like people sculptures and flowers. It admired by most of the people and which are not being provided by most wedding planners. Offering creative and attractive ideas that can fill the occasion with elegance is our core competency which distinguishes our business plan from others.

Total Quality Management (TQM)

As per the sand cone model, ‘businesses should initially develop their capability of producing quality outputs’ (Meredith & Shafer, 2013, p. 37). Quality is an important factor through which businesses attain their competitive advantage. With regards to the importance associated with quality, Total Quality Management (TQM) rendered as a procedure that stimulates a predominant approach for developing policies that help in exceeding customer expectations (Blocher et al., 2013, p. 13).

The prototype development phase within the product design process is an implication of the TQM policy of operations management. In the phase, some product units prepared and checked so that all procedures take place as planned. Moreover, in this plan, we can decide as to what additions we can use in the services provided by our business. In this way, we attempt to meet customer demand or exceed wherever possible.

Lean Manufacturing

In our business, the concept of lean management in the context of operations management is implemented. Lean management is perhaps the most popular and innovative management technique employed by several companies today. Planert (2007) renders lean management to be a systematic approach which has its aim in continuously improving the quality of the service, its cost, delivery as well as safety by reducing wastage and creating a flow to meet customer requirements.

In ‘Dreams Come True’, we apply the spirit of lean management by making a feasibility analysis and market test of the product design where it endeavors to ‘accomplish more with fewer resources’ (Meredith & Shafer, 2013, p. 171). The use of three r’s reduce, reuse and recycle is our tactic through which we will save on not only materials but will also be able to reduce cost and environmental influence.

Strategic Positioning

The strategic positioning of ‘Dreams Come True’ involves defining the target market. In addition to this, the core competence of the business will be defined which will help in distinguishing from other wedding planners. Our core competency lies within differentiated services which include high-quality products and unique and creative ideas. After analyzing these aspects, the company will make a decision related to its objectives and goals.

The Strategy of ‘Dreams Come True’

At the level of service strategy, ‘Dreams Come True’ has defined its service concept which associated with planning events and conferences according to the requirements of the clients. Alongside adding new designs and ideas that will make the arrangement look innovative and elegant. Moreover, we also arrange themed occasions which customize the preferences of the clients.

The operating system employed in handling every project comprises of multiple components that structure the thinking of the customers. The components include:

Discovering and searching: How the customers will locate us? Extensive marketing needed on the social network platform. It includes posters and brochures including all information about the services offered. Provide complete contact details so that customers can contact us easily.
Identity layer: This component covers the aspect as to how customers can trust our services? You can manage this aspect by maintaining the low-cost policy in the initial phase of product design and development. At the same time, you will keep the quality of services high.
Data structure: This component includes the prices of the services along with other attributes like discounts, promotional offers, etc.
Interconnectivity: This is the most important component in this way, our customers will remain in constant touch with our representatives. Notifications about the latest events and trends, unique and creative ideas along with excellent ‘inlocation’ experience are some of the elements of this component.
Transactional interface: This component integrates seamless payment methods in addition to receipts and subscriptions with our business.

Make Your Dreams Come True

Every component within the operating system has a broad spectrum that can bring in smaller improvements within the services. To reach the set scale, every aspect will be easy and simple to use by an average customer.

The service delivery system in ‘Dreams Come True’ has been simplified for our customers despite the immense involvement of multiple smaller enterprises like dressers, caterers, photographers, makeup, beauty product suppliers, honeymoon packages, gifts, and favors, etc. All these elements integrated into our service delivery process so that customers do not have to arrange smaller components on their own.

Tactical Execution

After drafting a service strategy for our company, the next step is the tactical execution of the same. Thus, our tactical execution policy includes day-t-day activities. They are important for the support and functioning of the service strategy. This includes inventory management, selection of suppliers, productivity improvement, operations scheduling, location, layout, and staffing.

This tactical execution process heavily influenced by Marc McCluskey’s service maturity model which divides service maturity into four stages:

1st Stage: Baseline Services: The aim here is to respond to requests effectively and in a timely fashion.

2nd Stage: Operational Efficiency: Here the focus remains on providing high-quality services at minimum cost.

3rd Stage: Excellence in customer support: The emphasis lies inefficiency of operations.

4th Stage: Emphasis is on transforming the concept of the service being provided so that it becomes unique and innovative.

Competitive Priorities of ‘Dreams Come True’

Setting competitive priorities is the foremost goal of ‘Dreams Come True’. Concerning its strategic positioning since it will serve as the differentiating factor of our service from other similar services in the industry. The benchmark of our company to determine its competitive priority is its order winners as well as order qualifiers. We believe in attaining this target by offering low cost, high quality as well as flexible or customized services.

The order qualifier is the way through which management aims to compete in the market. Lacking in this aspect will deviate customers from other service providers and they will not even consider the services offered by ‘Dreams Come True’.

On the other side, the order winner will be the factor which will be the underlying cause of why the customer selected our services over other service providers. This renders the service concept to be a set of competitive priorities that will be valued with the target market.

October 27, 2019 0 comment

Business Management Marketing

History of Amazon.com For Online Shopping

by Shamsul October 26, 2019

History of Amazon.com

The Amazon Company was created in 1994 by Jeffrey Bezos during the rise of the internet. Originally the website was an online bookstore. The company has been a member of the Nasdaq Index since 1997 and acquired Bookpages, Telebook, Internet Movie Database, Planet All and Jungle Corporation in 1998.

In 1999, the site continues its momentum and acquires shares in the sites:

Drugstore.com
HomeGrocer.com
Pets.com
Exchange.com

In 2000, he allied with the Toysrus.com site as well as Borders.com and Virgin Entertainment Group to market their products online.

Also, Amazon won contracts with Foot Locker and NBA (National Basketball Association) in 2003. That same year, it diversified its product portfolio by offering jewelry, delicatessen; body care products …

In 2004, the company entered the Chinese market by acquiring joyo.com, the largest online cultural book and product marketing site in China. Amazon is providing the company, The Bombay Company, it’s e-commerce platform to launch various online sales sites (Bombay Kids, Bombay Outlet …).

High Rate of Growth

The following year, in 2005, it launched its own A9 search engine and then bought Shopbob.com, a retailer of clothing, footwear and fashion accessories. The shoe and accessories sales site, Endless.com, is then launched in 2006.

In 2009, It introduces the Kindle DX Reader that offers significant reading and storage capabilities. This will continue to be improved today. It offers more and more possibilities and applications. It even competes with giants on the market like the iPad of the Apple brand.

Amazon has often been criticized for the working conditions imposed on its employees, particularly for temporary workers hired en masse during the end-of-year celebrations, where the activity is experiencing a considerable increase. Indeed, these conditions deemed difficult have been denounced by journalists that have damaged the image of the brand, especially in Britain and France. A book was even released following these cases, In the company, Jean-Baptiste Malet.

Amazon France has had a media lawsuit against the Syndicat de la Librairie Française (SLF) concerning the shipping costs. It lost this lawsuit and was forced to pay damages and change its terms and conditions of sale. The group defended free shipping for customers; however, according to book professionals, this free was made possible to the detriment of booksellers. During this trial, the group used “mail bombing” practices, which involved asking customers to send bulk mail to the SLF.

Sectors / Business Unit of Amazon.com

Amazon.com is a company specializing in the distribution of books, video games, music, laptops, televisions, clothing, cosmetics, jewelry, appliances. The company is also developing Internet-based computer applications for certain customers through one of its subsidiaries, AMZN Web Services (AWS), as well as low-cost data storage services (AMZN Simple Storage Service), cloud computing, payment (AMZN Flexible Payments Service …

Breakdown of Sales by Amazon.com Business Activity:

63.3% electronic and computer products
32.6% of cultural products
4.1% other products and services (AWS, Amazon S3, Amazon EC2 …)

Presence of Amazon.com (Worldwide)

The company is operating in several countries through the establishment of different national websites:

The company employs more than 51,000 people worldwide, for the IT aspect (orders, IT management …) and warehouse logistics (inventory management, order preparation …).

Top Competitors of Amazon.com:

Barnes & Noble Inc.
eBay Inc
Hastings Entertainment Inc.
Columbia House Company
Apple Inc.
Best Buy Co, Inc
Books-A-Million, Inc.
Wal-Mart Stores, Inc.

Management of Amazon.com

The Chairman and CEO of Amazon.com is Jeffrey P. Bezos. He chairs the Board of Directors composed of 9 members:

Jeffrey Bezos
Tom Alberg
John Seely Brown
John Doerr
William Gordon
Alain Monié
Myrtle Potter
Thomas Ryder
Patricia Stonesifer

The Board of Directors has formed 3 committees:

the audit committee (3 members)
Nominating and Corporate Governance Committee (3 members)
the Compensation and Executive Development Committee (6 members)

Financial Data of the Company Amazon.com

Amazon.com is a company listed on the Nasdaq 100 Index since 1997 under the name AMZN.

Number of titles: 455 243 000

Market capitalization: $ 126,630 million

Share Capital of Amazon.com Inc.:

80.5% Floating
19.5% Jeffrey P. Bezos

Stock Price History

The Amazon stock share price chart and data show an upward trend. The latest closing stock price as of October 22, 2019, is 1765.73.

The record-high stock closing price of company was 2039.51 on September 04, 2018.
Its 52-week high stock price is 2035.80, which is 15.3% above the current share price.
The Amazon 52-week low stock price is 1307.00, which is 26% below the current share price.
The average stock price for the last 52 weeks is 1756.41.

Revenue & Gross Sales

Amazon revenue and growth during the period 2006 to 2019, are here.

At the quarter ending June 30, 2019, was US$63.404B, an increase of 19.89% over last year.
2018 revenue was US $232.887B, an increase of 30.93% from 2017.
2017 revenue was US $177.866B, an increase of 30.8% from 2016.
2016 revenue was US $135.987B, an increase of 27.08% from 2015.

Total Assets 2006-2019 | AMZN

Amazon Company’s total assets figures declared as on the balance sheet from 2006 -2019 are as follows.

At the quarter ending June 30, 2019, it was US$191.351B, an increase of 42.69% over the last year.
2018 total assets were US $162.648B, an increase of 23.87% from 2017.
2017 total assets were US $131.31B, an increase of 57.44% from 2016.
2016 total assets were US $83.402B, an increase of 28.81% from 2015.

Amazon Group Marketing Analysis

You can consult the SWOT Analysis of Amazon but also see our section SWOT & PESTLE for the other largest global companies.

For more information on the Amazon group, you can consult the fact sheet on Amazon.com

October 26, 2019 0 comment

SWOT & PESTLE

SWOT of Amazon | Amazon SWOT Analysis

by Shamsul October 24, 2019

Amazon is an e-commerce company that is rated as one of the four biggest hi-tech companies in the world with 566,000 employees (2018). The brand was founded in 1994 by Jeff Bezos. Amazon is a versatile brand that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. The enterprise is termed as the first company that offered online products to customers. In the year 2017, Amazon earned US$140.235 billion from online sales. Currently, the company is based in Seattle, Washington. Amazon is a popular online e-commerce website that offers diversified items like DVDs, music, video games, electronics, clothing and much more. Each marketing learners or scholars need to know the Amazon SWOT Analysis.

SWOT of Amazon | Amazon SWOT Analysis

Strengths

Lowest Operating Cost and Structure

Amazon is said to be the 2^nd largest online retailer with extraordinary growth. Amazon has been phenomenal in reducing operations costs. The enterprise retail physical channels have high operational costs than online channels. Therefore, the Amazon market structure allows it to sell more products online with low operational costs. This feature allows existing customers to get a reduced price on various items.

Leverage of Choice:

Amazon is currently selling more than 562.3 million items online. It is the largest store with a huge list of versatile items. From a customer point of view, all items should be available under a single platform. Amazon is an enterprise that offers a vast range of products through online channels.

Online Traffic:

Amazon’s marketing strategy is a key factor in generating business. Amazon’s marketing policies are way better than their competitors. Right now, third parties sellers are more interested in selling through Amazon because of its incoming online traffic. Amazon can generate traffic from other links. In comparison, Amazon competitors in the market are weaker in their marketing domain.

Amazon Services:

Ecommerce websites heavily rely on online customers and web services. Amazon has top of the line website that offers quick services to all. The web-page loading time and speed are just amazing in terms of the response. At Amazon, customers can purchase any item they like without any kind of delay.

Wide Distribution Network:

For distribution network plays an important role in reaching the customers. Amazon is ahead of its competitors with the largest structured distribution network. Any product purchased online can be delivered to a customer at any remote location.

Acquire Other Companies:

Amazon is expanding its business not only with the sales targets but also acquiring other companies. The e-commerce brands like Zappos.com, Junglee.com, IMBD.com, woot.com are already purchased by Amazon. The e-commerce giant has proved to be a value-added service in online purchasing portals.

SWOT of Amazon | Amazon SWOT Analysis

Weaknesses

Free Shipping:

At Amazon, there are no charges for delivery at all. With free delivery services, the margin of profit can shrink to a remarkable level. As a company, shrinking margins can be quite alarming because it can lose the capacity of generating and expanding the business.

Tax Controversy:

Amazon suffered a lot with the tax controversy. It is said that Amazon avoided tax in the US and UK. Due to this controversy, amazon has lost a great number of customers in Europe.

Limited Physical Stores:

Amazon largely relies on online sales. There are limited physical stores available to customers. Most of the buyers suffer a lot because of some items not sellable online. In that case, there are physical stores available. With Amazon, there are limited physical stores for customers.

Failed Products:

Amazon is not restricted to third party product sales. There are Amazon products available online. Likewise, Amazon recently launched its first fire phone. It turns out to be a disaster for the company. Fire phone had unattractive features and design. Online buyers didn’t show any interest in the product at all. There are several other Amazon products that also failed to gather the attention of the customers.

SWOT of Amazon | Amazon SWOT Analysis

Opportunities

Backward Integration

Amazon can have back integration as it can play an important role in expanding the business. There are multiple advantages to acquiring successful businesses. It is beneficial in reducing items cost. Backward integration also improves efficiency. The margins of profits increase with the reduction in transportation costs.

Revamp Policies

Some measures required for revamping the policies. Technological improvements can reduce fake sales and services. Over the years, people found unrealistic sales at Amazon. To handle these issues, Amazon can review its policies to a certain level.

Limited Physical Stores:

The physical stores are in a few locations. Most of the stores are in the US only. There is a need to establish stores in other parts of the world to increase sales.

More Acquisitions

Buying more e-commerce companies can increase the customer base. Moreover, market share is expandable by taking other enterprises. With acquisitions, Amazon can reduce competition with lots of other opportunities.

SWOT of Amazon | Amazon SWOT Analysis

Threats

Shrinking Margins:

There is tough competition between the companies dealing in online sales. Due to competitive pricing, the margin of profit can shrink to a minimum level.

Brand Image:

Amazon hit the news in the year 2010 for selling a controversial book online. These controversies can damage the overall brand image of the company.

Regulations Threats:

For any business enterprise changing regulations is always a threat. For business proceedings, these regulations must be flexible and appropriate. Amazon shipments restricted in some countries due to governmental policies.

Data Security:

For an online retail company, data is of core importance. For secure and safe data, Amazon must have to invest in data security. It is critical for company operations all over the world. You can hire professional resources to deal with data security and integrity.

About the Author

The Wiselancer Platform is ready to help students, large and smaller enterprises in the development of Quality Content, Marketing Strategy, SWOT Analysis, and Pestle Analysis or else. According to Bill Gates, “Content is King” This is a well-known phrase used in the marketing world. Thus, for a high success rate, flawless marketing, and its implementation, our team is ready to provide SEO Optimized Quality Contents. It will help to get a solid growth foundation with the latest promotional tools. For any kind of professional help, we always welcome clients who are looking for diversified marketing experiences.

After having worked for 32 years for famous organizations and during the tenure, he worked on different positions. During his working life, he visited 30+ counties of the world in 4 continents and stayed 2 years in Genève (Switzerland)

Shamsul began blog https://wiselancer.net/ & the cooking website https://www.cookawesome.com/ and writing for Freelancer.com regularly.

October 24, 2019 0 comment

SWOT & PESTLE

SWOT Analysis of Alibaba | SWOT Analysis

by Shamsul October 21, 2019

Alibaba.com is a china based e-commerce website that offers wholesale trade to customers all over the globe. Before working on the SWOT Analysis of Alibaba, let’s have a small introduction to the group. Alibaba is a multinational brand name that deals in retail, technology, and the internet as well. Over the last two decades, Alibaba has transformed the whole online purchasing scenario. The group is a trendsetting enterprise that is currently sharing more than 80% of China’s online business. With more than 103,699 employees in 100 franchises, Alibaba is a company with the largest sales and operational network. The headquarter of Alibaba group is located at the Xixi District of Hangzhou, China. The net worth of the brand is 150 billion US dollars.

SWOT Analysis of Alibaba

Strengths

Highest Sales Graph

First of all, Alibaba.com is an online retailer industry with the highest sales indicators. The business model adopted by the brand makes it different from its competitors. Alibaba is an enterprise that offers a wide variety of products under a single online channel. Alibaba is a leading eCommerce business that has established its business in multiple countries including the USA. During the first quarter of 2019, the estimated revenue of the company has increased by up to 51%. The total revenue generated by the company is approximately 13,932 million USD.

Annual Active Consumers

Alibaba is the biggest online shopping portal. Since 1999, the annual active customers are consistently increasing. Alibaba is providing quality services to all types of customers. With the satisfactory services, first of all, Alibaba has now reached to 654 million consumers all over the globe. Above all, in the year 2018, there is an increase of 18 million customers. Hence, this growth indicates a stronger connection between customers and the brand.

Business Operation Abilities:

Alibaba has a unique operational model. The company has consistently improved its operational abilities in order to provide effective dealing. This particular eCommerce website has a diverse management system that allows customers to enjoy the freedom of online shopping.

Futuristic Approach:

Furthermore, Alibaba has strongly built a loyalty-based relationship with employees. The management style adopted by the company CEO has changed the whole marketing concept. Therefore, a futuristic approach implemented by the company that makes it different. The design and the workflow offered by the brand are simpler. Consequently, Alibaba is a target-oriented company that deals in a persuasive style of marketing and sales. Due to a visionary approach of Jack Ma, Alibaba Group is now leading the eCommerce market.

Flexible Business Approach towards Partners

Alibaba has expanded its business with the help of third-party partners. Partnerships have a huge role in achieving targeted sales. The enterprise believes in collective efforts in order to generate profits. For the same reasons, the brand has flexible offers for third parties. There are scalable platforms available for dealers and consumers. Moreover, for convenience, there is a cloud storage provided to all kinds of partners.

SWOT Analysis of Alibaba

Weaknesses

Competition between the Sellers:

Alibaba always welcomes upcoming companies for registration. There are unlimited numbers of partners that Alibaba has already listed. For the time being, it may seem good for the business, but in the long run, it can create problems. With too many partners, the competition will be ultimately higher. From the partner’s perspective, it can decrease the chances of growth with increased competition and reduced profits.

Decline in Operational Income:

Operational income is a directive indication for any company. Recently, there is a decrease of 5% in the operational income. The decline is due to the fact that Alibaba had to face a lawsuit worth of US 250 million.

Fake Goods and Applications:

Alibaba is criticized a lot about fake goods and items. There are many complaints registered against the company for allowing fake goods sales and purchases. However, the enterprise has denied all the allegations. The mobile application designed by Alibaba is not impressive at all. Moreover, the online stores offered by Alibaba have unlicensed applications available.

Less Secure:

Online eCommerce website like Alibaba offers a predefined purchasing process. There are a series of steps involved in order to buy an item. Customers have to share the details considering the payment modes. In some cases, there are complaints registered about the scams. Alibaba has a less secure platform for customers.

Profit of Margin for Partners:

Alibaba is known for its budget-friendly offers. There is a number of cheap deals offered to customers. Likewise, there are promotional codes given to online buyers. With such a budget-friendly platform, it is difficult for the partners to generate profitable business. With this approach, the profit of margin shrinks. As a result, the number of sellers can decrease eventually.

Conventional Business Model:

Alibaba is currently following the conventional business model. Right now, the enterprise is not investing wisely in the research and development domain. As a result, Alibaba might not be able to compete with the biggest competitors in the market.

SWOT Analysis of Alibaba

Opportunities

Newer Product Categories:

While doing the SWOT Analysis Alibaba is a stable online market place with impressive cash flow. Once there is huge cash flow, it allows enterprises to invest in products. There are multiple opportunities available for Alibaba in new product segments. With this approach, the brand can create a new opportunity for business expansion.

Economic Growth and Purchasing Power:

Due to economic growth, the purchasing power of the customer gradually increases. With the economy getting stronger, Alibaba can take advantage of introducing new services for the clients. There is always a margin for improvement in any business. Alibaba can capture new customers with innovative marketing techniques.

Accessibility outside China:

First of all, Alibaba has primarily focused on Chinese markets. Therefore, they have millions of customers that use Alibaba as a shopping platform. As a world-known selling enterprise, Alibaba.com can concentrate on the potential market outside China. These markets are already dominated by the world’s best sellers.

Value-Oriented Proposals:

Alibaba is a company that is well aware of pricing strategies. These strategies are defined by the experts in order to maintain connectivity between customers and the company. Alibaba can add value-oriented proposals to consumers. In this way, more buyers can be attracted to the business.

SWOT Analysis of Alibaba

Threats

International Competitors:

Alibaba is a company that is dealing with local competitors. Globally, there are multinational organizations offering the same sort of services like Alibaba. As an online retailer, Alibaba must have to deal with competitors internationally.

Value of Money and its Fluctuation:

Alibaba has an established business in most of the countries. But the political and economic stability may not always be the same. Both of these factors can cause significant fluctuation in sales and company operational activities.

Negative Imaging of Online Portals:

Competitors are creating a negative image in the market. This particular image can create lots of problems for industries like Alibaba. Customer trends and behaviors are also one of the factors that can decline sales. Alibaba must have to keep on branding a good image with interactive marketing strategies.

Decline in Profit Percentage:

Online purchasing trend is increasing day by day. In order to meet the requirements, there are multiple online sellers available in the market. The eCommerce portals like Alibaba rely upon the number of customers. The margin of profit can decrease in order to stay in competition with economical pricing.

October 21, 2019 0 comment

Business Marketing

Tips on Social Media Marketing for SME

by Shamsul October 21, 2019

In today’s day and age, social media plays an important role in our life. It has gradually taken over our lives and has now become an essential part of it with such a vast reach and presence social media marketing is the new nom in marketing

In order to fully utilize social media marketing by following a few tips can increase your presence in the market. A well-executed social media strategy can boost the product or company.

The following list shows top 9 social media marketing strategies a business shirt implement to increase their overall reach and gain more benefits

1- Set Clear Goals

The most important factor in marketing is to know what you plan to achieve from it. Well defined goals help in planning the marketing strategy; accordingly, it’s also so important that those goals achievable

The SMART goal strategy is beneficial to achieve a successful social marketing

S – Specific: Meaning the goals should be specific, and the desired results must be known.

M – Measurable: Meaning what level of success has been achieved, most likely in terms of percentage

A – Attainable: Meaning no far stretched goals are kept in mind, which can lead to disappointment and frustration if not achieved. In short, the goals must be practical.

R – Relevant: Meaning the defined strategy is making an impact on the final goal or not.

T – Timely: Meaning that time is of the essence, and the goals need to follow specific and strict timelines for successful monitoring.

2- Identifying the Audience

Effective marketing is only possible when the audience it’s being targeted at is clear. Only when the target audience is in sight, the marketing strategy begins. Setting the marketing strategy and goals to achieve it becomes much easier. The following techniques can help Identifying the target audience: learning the demographics, by doing surveys and collecting feedback through various tools. Various forums and blogs are also helpful in identifying the audience.

3- Choosing the Right Platform

The biggest mistake a company or individuals can do is to market it on multiple social media channels, which leads to exhausting of resources and efforts. Instead of focusing on multiple forums, choose a social media site by seeing on which platform the target audience is mostly on and then putting all your effort into it. The platforms are Facebook, Instagram, Snapchat, or any other so now market your product or service where your majority of the audience is present.

One smart move is to identify what social media platform the main competitor. It will help in identifying the platform much quicker, and with extensive research, one could get an insight into their audiences as the competitor would already be engaging them.

A few social media sites and their audiences are as follows:

LinkedIn: it’s the world’s biggest careers network, with nearly 500 million users.

Facebook: it’s the most common and popular social media site with over 2 million users. Unlike other platforms, it has the most regular user base.

Instagram: It focuses on the visual aspect with slightly less focus on content as a result has the highest engagement level among other platforms

Snapchat: The most popular platform amongst the youth

YouTube: it’s a video sharing platform, and a good video showing your product or service can be helpful.

Pinterest: it’s a relatively new platform and goes for it if you feel the product/service is engaging, attractive, and can be an impulse buying thing.

4- Higher Well Qualified Social Media Handler And Staff

One big mistake companies make is to hire incompetent employees whose wages are less. It is really important to hire professionals for this and one who knows what they are doing. A qualified manager and staff have strategic thinking which is a must in marketing. A competent person will know how to post and engage followers. These people are the voice of your company and choosing people with excellent writing skills will help your campaign and the overall company

5- Choose Quality Over Quantity

In marketing the biggest blunder, a company can do to post content constantly on their preferred media platform. It brings down the quality, and no real benefit comes out of it. A well researched and thought out post towards your target group will reap many more benefits than just simply bringing out stuff just for the sake of it. In short, one good post per week is better than posting multiple posts in a month

6- Get On The Influencer Bandwagon

Getting an influencer to post your stuff on their pages can benefit your product by up to 50%. In this regard, thorough research is required to identify the targeted influencer based on the audience and the platform where the influencer is present.

Now, this these influencer won’t just post stuff for free, and nowadays proper contracts are signed. It all depends on how much and how popular an influencer is. An influencer who associates with the product on a personal level might do this for free, in short, it all comes down to your negotiation skills and how you can fully utilize the influencer as per your needs.

7- Run Tests to Boost Your Social Media Strategy / Engaging the Audience

Who doesn’t want something free by simply tagging their friends or answering a simple question?

Having these small contests with the users could help your brand in getting a wider reach.

The contests can be as simple as giving some giveaways of your products or service to the person who wins. The most common types are tagging someone in the post, like that particular page, sharing it with your friends and other small stuff. No rocket science is involved and fruitful gains are achieved from it. In short, the product promotes itself

8- Grow Your Audience

More the eyeballs on your post more the results. It’s the job of a social media manager and influencers to focus on increasing their followers. To do this, you want the followers to subscribe to your channel, so it keeps them updated on your future posts and ultimately leads to an increase in followers.

Paid advertising is a necessity when you are initially starting your business as you need to catch the eyeballs which see your content. When a user is browsing through a social media site, these paid ads are great in reaching out to users that otherwise could not have come into contact with your post.

9- Working with the Right Tools

Using essential tools will ensure that the are social media strategy runs smoothly. These tools are most likely automation tools which help you schedule your social media content. Every business needs a different tool based on their requirements.

Tools such as Hootsuite and Buffer can make a life of social media team much easier. A few features are the Integration of different social media platforms. The ability to plan ahead about what kind of content to post and their schedule can is an added benefit.

Conclusion

The impact of social media marketing is undeniable despite being a tedious task. Any lapse in the work will ultimately cost you, customers. The tips mentioned above can help in planning your social media strategy. You could reap the benefits of this new age marketing.

October 21, 2019 0 comment

Business Management Marketing

Workforce Planning – How to Maximize Your Potential?

by Shamsul October 20, 2019

Workforce planning is a process closely linked to reaching your customer experience targets. This article aims to help you analyze how to adapt it properly to your business.

Contrary to popular belief, workforce planning is not a rigid method with a single concept for all companies adhering to it. On the contrary, for its concrete success, it must be adapted to fit the corporate culture and the customer experience strategy that you develop.

More and more companies are investing in technology to provide a range of access points to the company’s products and services. Customers (current or new) look at the technology footprint of their service providers in a few clicks on the internet and decide by their short assessment whether they will do business with it or not. Hence the importance of defining your targets according to the expectations of your customers is important.

Having made this observation about the industries currently, companies must stand out in both operations and the customer approach. Our article will focus here on the operational side and how to work-out with workforce planning to reach your targets.

Strategic Planning Based On Client Experience:

Is workforce planning done to stick to your customer experience goals? Everything starts at this level.

In workforce planning, you must adapt the realistic communication channels with specific objectives for each. Your objectives must be demanding, realistic and above all systematically targeted.

As we pointed out in our previous article, the basis of your strategic planning must consider the customer experience and workforce planning must be consistent with this strategy.

The key elements that help frame if your PDE approach (workforce planning) is calibrated to the current directions of the company.

Are your customers satisfied with the quality standard while communicating with you? (In-person, phone, email, chat, etc.)

Are your customers happy with your speed of execution across all available channels? (% Abandon, % Response level, Wait time equivalence across all queues/languages, etc.

Are you using the performance indicators to evaluate your business performance related to your customers’ expectations or are they are based on your internal processes?

Are they adequate and relevant? Do you reach them or find it difficult?

Do all the marketing operations are taking place as a team?

These questions define to what level you are able to situate yourself in relation to the industry, whether as a leader or rather inadequacy with the current market. We must aware that the industries do not remain static on these strategies. So the calibration must be done regularly or at least every year. These three questions deserve a lot of feedback from the client-side and weigh that in the balance. Do not forget that customer calibration will help avoid missing critical elements while putting energy in the best places for your business.

Validate Your Business Issues:

Another aspect to properly correct your position is to validate if you have issues:

1- Staff retention?

2- Continuous training/coaching of your employees?

3- Recruitment to maintain standards on service delivery?

These key elements are usually a consequence of a protracted problem. Few managers believe that it will help to make a change. When you are unable to achieve the objectives, it is common to withdraw off-line activities. Such as training/coaching/ calibration / … for example by thinking that it will be for a short duration, then the days become weeks, then months, etc.

Actions to Be Taken Together For Optimal Positioning

From these contacts and reflections, concrete actions needed to put forward to orchestrate your operations to the expectations of your customers.

Identify whether achieving targets will always be possible at the time of the budget process, taking into account all relevant online and offline activities. If so, stay on the course; otherwise, do not make the mistake of turning a blind eye to this situation.

Adjusting the targets so that you can apply the point 2 to it in an applied way rather than stubbornly maintaining something that will only be a source of frustration for all involved. Your goals must still remain competitive in the industry; otherwise, you may suffer impacts that will be difficult to reverse.

Evaluate the communication channels used and analyze whether savings are possible. By improving the customer experience, by offering other options: self-service, chatting for example.

Avoid reducing everything from internal activities to running a budget. What works on a spreadsheet hardly applies as it is in operations.

Canceling planned activities on an ad hoc basis is a good reflex to have. However, you must ensure that it remains punctual. If you eliminate these activities practically every day, it is necessary to put in place correctives by sustainable actions.

Real Impact on your Staffing Needs:

Know how to identify the real impact on your staffing needs in relation to any rule/constraint you have in place and budget it. These are normal constraints that management took into account when assigning schedules, for example:

Consecutive days off

Rotation evenings or weekends

School or other constraints

Uniformity of the start times of shifts

Fixed breaks

Workforce Planning Must Be On a Competitive Advantage

It is, therefore, important to use the PDE tools to your advantage. If you or your key partners in the company stop joining, the consequences could mean a deceleration in growth and sales.

Evaluate deviations from objectives and target reasons for non-compliance on a continuous and rigorous basis;

Take concrete actions to remedy the situation as quickly as possible;

Establish sub-objectives in all aspects of operations that will more concretely equip those involved in achieving the objectives of commitment to your clientele;

Read about the performance of your sector and confirm if adjustments or training needed to become successful;

Are all your requests or transactions going through an agent are absolutely necessary to trad as well? Could it be lightened through self-service or other automated channels without affecting the customer experience?

Keep in mind that revising these goals is essential and healthy for the organization. It’s not a failure, quite the contrary. What is likely to remain a thorn in your operations is precisely not to revise your objectives in time in relation to the technical and human capacity that you will have in time.

By these adjustments, of course, you will be able to guarantee a common implication to the objectives. More so, a structure in workforce planning that will be able to maintain the course towards the optimization of your results!!!

A business strategy is based on the customer experience we want to offer and to reach our targets, we must consider workforce planning as a stakeholder in this equation.

For a customer experience that lives up to your expectations, consider workforce planning as a business partner.

October 20, 2019 0 comment