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November 2020

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Marketing Strategies During COVID-19 (Coronavirus)

by Shamsul

 

Marketing Through COVID-19 || Marketing Strategies in Time of Coronavirus or Crisis

 

The base of good marketing is on the understanding of your target customers or audiences. It is important to understand their day to day challenges, needs, and joys. If you understand these factors, then you can easily recognize how to fit your target audience with your brand. Due to the outbreak of Coronavirus, educational institutes and businesses are closed. The daily life circle is slow down due to this pandemic. Now, it becomes really difficult to understand the basic requirement of the target audience because many things are changed due to this outbreak. Their routine is changed due to lockdown and they are feeling depressed. Some people lost their job and many businesses are shut down.

We are not pretty sure about how to do all this, but with a few essential steps, we can do this. In marketing, you can’t be silent and do nothing. You must try alternatives to gain a better share even in the hard times. Let’s discuss some important factors that might help to re-examine marketing plans in time of Coronavirus. So, you can make better decisions in these daunting times.

 

Reevaluate Marketing Plans in Light of Coronavirus:

This devastating virus is a big threat to health. Due to this virus, the disruption in the supply chain has increased. We have seen the shortage of hand sanitizer, pressure on Amazon’s stockrooms, and vacant shelves at malls and stores. It is really important to fight back against these conditions with useful strategies. After the outbreak of Coronavirus, we also experience a huge ripple effect on the public’s behaviors and feelings. Businesses and marketers face a huge impact of this virus on their business. Here are some important tips for you to re-examine your marketing plans:

Things are Slowed Down But Don’t Panic:

If you have lost your job or your business shut down, then sit down and take a deep breath. This is the time when you have to show courage. Business and job are essential but the health factor comes first. It is important to manage resources and cash flow but it doesn’t mean to cut back your digital resources. Continue to grow your brand through marketing campaigns because in this way you can create more impact and target audience. This thing will help you to make a constant impact on consumer’s mind even if they are not purchasing it.

Evaluate your Recent Plans, Language, and Behavior:

If you have closed your business due to Coronavirus, evaluate your current assets and campaigns that are still present in the market. Also evaluate future aspects of unemployment, uncertainty, and broad-spectrum nervousness. You can address your customers with social media campaigns which creates a great cultural impact. This will give them some hope and support which is beneficial for your brand. Share some light humor with your audience to lighten up their mood.

Fine-tune Marketing Movements and Schedules:

Sometimes inappropriate things can damage your campaigns, but don’t disappoint. It is crucial to evaluate your marketing campaigns and their timings. Support your workers, audience, and most importantly family in order to fight with these situations. This is the right time to target your audience, so craft a message that is honest, transparent, and constructive which fulfills your business concerns and situations. Trust me; this kind of strategy will be beneficial for both customers and your business.

Work with a Positive Mindset, Don’t be Insensible:

It is vital to control your emotions and stay positive. Show your audience that you are available for them in these hard times. It creates a great impact on your customers and helps to reduce the fear of pandemic.

Maintain and Raise Consumer Base during Pandemic:

According to the Pareto Principle, 80 percent of your profits come from 20 percent of your potential consumers. If your business is reducing day by day due to Coronavirus, then only your loyal customers can support your business and profits. These types of customers prefer to buy things from your brand and shop in bulk. It’s a win-win position for both your business and revenue. Some important tips are given to engage your customers:

  • Content Marketing and Covid-19:
  • Paid Advertising and Coronavirus:
  • Social Media Marketing and Covid-19:
  • Give Promotions and Discounts:
  • Email Marketing and Coronavirus:
  • Hone Ecommerce Store:

Content Marketing and Covid-19:

Content marketing is based on replying to the consumer’s queries and concerns. Find out their demands and needs by answering their questions. It’s a great strategy to reduce the communication gap and boost your brand campaigns. But this requires some specific preparation and conditions.

Carry out a Content Assessment:

As we discussed that assessing marketing campaigns are important, similarly, content assessment is also essential. Choose appropriate content and data and post it on your website and homepage. Think about new ideas and content in order to amplify the engagement of customers. Post relevant and suitable content that is attractive and pleasing. You can post articles about working from home and how to deal with this pandemic, etc.

Offer Information:

As we know, content marketing is about replaying your customer’s queries. As your consumers can’t purchase your product from the store, so tell them about your online services. Provide information about online delivery and shipping methods. This is the most valuable thing for your business in this current Covid-19 situation. Tell them about your products and their qualities in the form of blogs and articles. This strategy will help you to run your business even in a crisis.

Aggregate Resources for Consumers:

Again, it is imperative to find out the customer’s requirements and needs. Don’t forget that customers don’t like one-stop-shop. So, aggregate resources for users or consumers in order to provide plenty of options. If you are running a small business, then it is slightly difficult for you. But if your brand is related to a lifestyle brand, then you can arrange virtual events and provide multiples options to your consumer.

Paid Advertising and Coronavirus:

Let’s face it; it is really hard to manage paid ads in these daunting times. But this can be life-saving or game-changing for your business. If you have resources and funds, then it is vital to focus on paid advertisement. As most of the people in lockdown use laptops and mobiles, this is the way they can show your ads and can connect with your campaign and brand. This is the best way to promote your brand and identity.

Social Media Marketing and Covid-19:

Here’s another wildcard for your business which is social media marketing. Use social media sites and apps for promotional purposes but carefully. This can be beneficial for your brand and business.

Be Creative and Social:

Show some uniqueness in your social media marketing. Show your customers that you are with them in these crises. It doesn’t matter that what you are selling; the only thing that matters is how you deal with your consumers. Keep them engage with your posts and blogs and also educate them about the current situations.

Engage in Conversation:

Involve in healthy conversation with your customers when necessary. In this way, you can target your audience and win their trust. But use these resources carefully because a little mistake can damage your efforts which creates a bad impact on your business.

Give Promotions and Discounts:

Offering discounts and promotions on your products is a great thing. But don’t offer these promotions at the start of the crisis. Wait for the appropriate time and then offer discounts after knowing customer sentiment. This can be a great thing in an economic recession and there is a maximum chance that people buy your products by using these discounts and promotions. This thing also attracts cost-conscious purchasers and in this way, your customer base will enhance. Here are some unique kinds of discounts that you can try:

  • Combine two or more products and offer a discount on this bundle. In this, you can offer your customers to try the latest products.
  • Utilize volume-based discounts in order to increase sales.
  • Provide discounts in the form of free delivery or shipping.
  • Offer ‘’buy one get one free’’ deals.

You can also offer special day or event discounts on the specific portions of your products. These are the things that you can try in the Coronavirus situation to survive this financial recession.

Email Marketing and Coronavirus:

Communicating with your customers helps you to retain your consumer base. Email marketing is one of the most effective methods in this process. According to a survey, email marketing can impact customers effectively to change their decisions. Moreover, it is also long-term marketing and helps you to maintain your business in Covid-19.

Keep Your Eyes on Goals:

It is important to define and set your email marketing goals. This thing will help you to focus on your goal and protect you from distraction. Discover innovative and useful email marketing campaigns and maintain your business. Promote stock and sales and give value to the customer’s opinions, and tell your customers about ongoing updates to keep their interest.

Follow Trends:

The trend of automated emails is very useful and effective. These automated emails consist of general solutions that you receive when you perform an action. These emails also help to give auto-replies to customer’s queries. This kind of email flow is very encouraging for users. So, use this opportunity carefully and don’t make blunders.

Encourage Consumer Loyalty:

Promote consumer loyalty by using an email platform. As it looks insufficient in terms of covid-19, but it is really helpful for your business and customer for increasing sales and the company’s revenues.

Develop and Sharpen Ecommerce Store:

Due to lockdown, people can’t purchase products from the store. The only thing which can be beneficial for you is e-commerce trading. Online shopping can increase your sales and also promotes your brand.

Enhance Homepage SEO:

The main purpose of creating a homepage is to introduce people to your business and services. This kind of digital services is game-changing for your business. You can engage your customers and target more audience with the help of these services.

Improve Product Pages:

Keywords are also vital for your products and business. In this way, people can easily find you on the internet and use your services. But it is not as easy as it sounds; you have to do so many things in order to search for trends. After searching the correct keywords, make product descriptions, title tags, and headers. The title tag and Meta description should be innovative and unique.

Speed-up the Page Load Duration:

Page load speed is another important factor that is very important for your business. Sometimes slow loading can frustrate users and after that, they don’t like to search your website. You can reduce page load speed in the following ways:

  1. Reduce the size of files or images.
  2. Review your eCommerce website assimilations.
  3. Minify CSS and JavaScript.

 

Marketing Policies and Missed Chances at some point in COVID-19:

The success of the business is based on meetings in order to create long-term relationships with marketers and customers. But this process is completely ended due to Coronavirus. This is the reason that many companies are facing a management crisis. Many companies are looking for solutions, but only effective marketing can help them to survive in this crisis. These marketing strategies can be long-term opportunities for their businesses

 

 

Rising Marketing Opportunities:

  1. Consumers Prioritize Trusted Affiliations:

The most important thing is to maintain loyal relationships with customers in this pandemic. There are several ways we discuss above like digital marketing, email marketing, and engaging with customers. These things help you to maintain strong relationships with consumers in the future. According to a survey, you can earn or survive in these hard times.

  1. Online Sales and Digital Channels:

One of the biggest benefits of corona is that it teaches people how to channelize their online resources for increasing sales. Many small companies are using these resources and earn major revenue. Approximately 22 percent of its revenues come from online sales. You can use social media advertising, paid advertising, and many other resources for promoting your brand and products.

  1. Social Media Marketing:

Everyone knows the impact of social media on people’s lives. You can also use these resources in order to promote the product. Facebook, Google, and other social media sites are very useful for businesses and companies, especially in these crises. Moreover, this kind of marketing is very effective due to the vast use of smartphones and technology.

 

Missed Marketing Opportunities:

  1. Marketers Turn Inward for Coronavirus Problem-Solving:

Most of the marketers rely on their team members and staff in order to fight with Coronavirus and enhance their work. Many marketers missed the opportunity by not focusing on digital and online resources. This kind of approach has damaged its business and revenue system.

  1. Consumer Acquisition:

In a crisis, only loyal customers can be beneficial for your company. Many companies focus on new customers in this pandemic which results in the decrease of their loyal fan base. This kind of thing has changed their management and revenue system completely.

  1. New Joint Ventures:

It is a fact that new partnerships help businesses to grow and make an impact on the market. Due to the fear of Coronavirus, many marketers don’t affiliate with any company. This thing results in the loss of their revenues and management system. It is important to affiliate or join other businesses so that both companies can share their experience and services. In this way, they can earn a big profit and increase their sales.

 

Conclusion:

In these crises, the only that save your business is digital marketing. As a marketer, you should have to focus on digital marketing and find innovative ways. You can hire the services of digital marketers in order to run your campaigns effectively. It is important to build up strong SEO, improve your website’s design, and make it useful by adding valuable information.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

What are the Four Functions of Management?

Why Market Segmentation is Essential to Your Business

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SWOT Analysis Whole Foods Market
BusinessManagementMarketingSWOT & PESTLE 

Whole Foods Market SWOT || SWOT Analysis of Whole Foods Market

by Shamsul

 

Whole Foods Market SWOT | SWOT of Whole Foods Market

 

Whole Foods Market is one of the leading organic food superstores in the US. It established in 1980 and its headquarter is in Downtown Austin, USA. Its annual revenue in 2017 was 16 billion dollars with a net income of 245 million dollars. From grocery to apparel, supplements, body care, prepared food, and many more things, Whole Foods offers multiple products. The main competitors of Whole Foods are Walmart, Safeway, The Fresh Market, and beyond. However, it is a certified organic grocer in the United States. Currently, Whole Foods is operating in Canada, the USA, and the UK with fully functional 470 stores. In this article, we are going to do the Whole Food Market SWOT Analysis.

 

Founded by: John Mackey, Renee Lawson Hardy, Mark Skiles, Craig Weller

CEO: Walter Robb and John Mackey (May 2010–)

Year established: September 20, 1980, Austin, Texas, United States

Headquarter: Austin, Texas, United States

Industry: Grocery store, Health food store

Areas Served: Canada; UK and USA

Numbers of stores: 508

Number of Employees (2019): 91,000

Type: Subsidiary

  

Whole Foods Market SWOT | SWOT Analysis of Whole Foods Market

Strengths of Whole Foods:

 

  • Strong Brand Identification:

It is really easy to find out any company’s future and potential by its brand value and image. It is a fact that consumers prefer those companies having strong brand identification. Furthermore, Whole Foods experienced firm brand identification since its formation. It is ranked as the 3rd most trusted retail company. This thing gives them a unique edge as compare to its competitors.

  • High-class Standards:

The main factor in the success of the product is its quality. Whole Foods provide high-quality products from the beginning. This factor allowed the company to form a strong consumer base. They also ban the products that are harmful to consumers such as non-natural flavors, colors, sweeteners, and harmful fats. Their consumer base is depending on well-educated and middle-class people that prefer quality over price. This is one of the major strengths of Whole Foods.

 

Whole Foods Market SWOT | SWOT Analysis of Whole Foods Market

Weaknesses of Whole Foods:

 

  • Overdependence on US Markets:

The biggest weakness of Whole Foods is that they heavily depend on the US market. Approximately 97 % of its revenue comes from the US market. It won’t survive in case of any collapse in the US economy. Moreover, the company also faces a huge fall down during the recent recession. That’s why they restricted themselves to the UK and Canada.

  • Customer Opinion:

The consumer goods market faced small sales due to overcharging and overpricing from its customers. This thing has created many backlashes and controversies. This kind of initiative and steps can weaken the company’s reputation and brand image.

 

Whole Foods Market SWOT | SWOT Analysis of Whole Foods Market

Opportunities for Whole Foods

 

  • Diversification:

Whole Foods tackle the problem of pricey items and launched a new market which is very affordable in the appearance of 365. This step from Whole Foods Market will effectively cater to middle-class and daily wagers with organic and natural food options. These stores are not very big as compare to real superstores but valuable for people. After facing a huge backlash for overpricing, this initiative from Whole Foods has enabled it to get its real brand image and worth.

  • Worldwide Expansion:

As we already know that Whole Foods is completely relying on the US market. But it has the potential and capability to increase its operations and work internationally. It still has some branches in Canada and the UK. They also need to focus on emerging markets such as Asia, Africa, and Europe. This kind of change will help them to boost their revenue system and market reach internationally.

  • Alliances:

Recently, Amazon declared that it would get Whole Foods and sell it on their website. But the deal was slammed in 2017. This alliance has led to huge success for Whole Foods in terms of profit and worker contribution.

 

Whole Foods Market SWOT | SWOT Analysis of Whole Foods Market

Threats of Whole Foods:

 

  • Negative Publicity:

Whole Foods experienced intense criticism and backlash in 2015 due to overcharging the customers. They also face a lawsuit which creates a bad impact on the brand name. After that, their sales growth has decreased.

  • Rising Competition:

Whole Foods has not handled the competition well from their competitors. Walmart, The Fresh Market, and many more are the biggest rivals of Whole Foods. They offer user-friendly and budget-friendly products to their customers and can cause a huge threat to Whole Foods in the future.

 

Conclusion:

From this complete Whole Foods Market SWOT, you can effectively understand the competitive edge and operations. Whole Foods is effectively managing its operations and profits. It also tackles all the negative allegations. They are also investing in global economies or markets to enhance their working and operations. However, there is one sector where they need to improve is the communication process with the press and media.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Facebook SWOT Analysis | Business Study of Facebook

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

 

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SWOT Analysis of McDonald's
BusinessManagementMarketingSWOT & PESTLE Writing

McDonald’s SWOT || SWOT Analysis of McDonalds

by Shamsul

 

McDonald’s SWOT || SWOT Analysis of McDonald’s

 

McDonald’s is a renowned fast-food chain in the world. This American-based brand was established in 1940 by Maurice and Richard. After a few years, it was transformed into a quick-growing fast-food chain. Today, McDonald’s is operating with thousands of outlets across the world. It is also considered the biggest provider of toys because they give striking toys with every meal. In this editorial, we will talk about McDonald’s SWOT (strengths, weaknesses, opportunities, and threats). In this way, you can understand its working and competitive advantages. Let’s begin.

 

Company Name: McDonald’s

Founded by: Maurice and Richard McDonald

 CEO:  Chris Kempczinski (Nov 4, 2019–)

 Year established:  April 15, 1955, San Bernardino, California, United States

 Headquarter:  Chicago, Illinois, United States

Industry: Fast food restaurant

Products: Hamburgers | Chicken Coffee | French fries | Breakfast | Soft drinks | Salads | Desserts | Milkshakes | Pancake | Wraps

Number of location: (2019) 38,695 restaurants

Served Area: Worldwide

Number of Employees (2019):  205,000

Type: Public

Annual Revenue (2019): US$ 21.08 Billion

Profit (Net income) (2019): US$ 6.00 Billion

 

Subsidiaries: McCafé, McDonald’s France, McDonald’s Canada, MORE

 

Products & Services:   Coffee | Handcrafted Beverages | Fresh food | Non-food items | Packed foods | Mugs and accessories | Gifts

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Strengths of McDonald’s:

 

To understand the strengths of McDonald’s, you need to look at some factors that ensured the company’s development and success.

  • Most Effective Brand:

McDonald’s holds a prominent position in the world’s ten valuable fast-food brands. That’s why it is among the most favorite and profitable brands in the world. This thing has increased its brand worth and reputation.

  • Delicious Food:

The main strength of McDonald’s is its delicious and high-quality products. Its French fries are one of the tastiest fries in the food industry.

  • Real Estate Company:

Most people don’t know about McDonald’s real estate business. They offer not only fast food but also premium locations around the world. It has a total of 37855 outlets in 120 nations. 35085 are franchises and the remaining are corporation-operated restaurants. Their working style is slightly different from other companies as they won’t provide their name, recipes, ingredients, and act as a landlord when they work in the form of a franchise.

  • Innovative Steps:

McDonald’s is investing in technology in order to meet with future aspects. They also introduce self-service with kiosks and phone orders. These kinds of services are very advantageous for McDonald’s.

  • Technology Acquirements:

McDonald’s recent acquirement of Dynamic Field is a new step to technological advancement. This acquisition helps McDonald’s to enhance their consumer experience with personalized offerings.

  • Maximum Brand Worth:

In 2018, the total brand worth of McDonald’s was 126 billion dollars. This figure was very insane and no one was even closer to this figure. With this statistic, it is the major strength of McDonald’s in the fast-food industry.

  • Enhanced Health Practices and Quality Control:

As we talk about the quality and taste of McDonald’s products, but its quality measures are its major strength point. The company ensures full safety measures and quality control before purchasing ingredients from the third-party. They also decrease the use of antibiotics that are harmful to users. This strategy is appreciated by users and health experts.

  • Leading QSR (Quick-Service Restaurant):

McDonald’s is also considered as QSR (Quick-Service Restaurants) in the US. They also lead the chart in this matter with 38 billion dollars.

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Weaknesses of McDonald’s:

 

To understand the weaknesses or shortcomings of McDonald’s, we have mentioned some important factors as the following:

  • Franchising Model:

As we know, McDonald’s has the best worldwide franchising mode. But with a wide range of franchising, this thing also causes some specific risks. These risks are mismanagement, consumer dissatisfaction, and financial disability. The heavy dependence on the franchise model can affect the brand name and fan-following.

  • Supply Chain Disruptions:

McDonald’s is one of the leading and busiest food brands in the world. But it also faces supply chain issues and interruptions. This thing can cause the unavailability of the products that are dangerous for its working and operations. This thing can lead to a decrease in the company’s revenue and profitability.

  • Lack of Worker Happiness:

In recent times, McDonald’s has experienced severe criticism from its workers. They were demanding in the increment of their wages. These protests and backlash damaged the company’s repute.

  • Loss of Breakfast Menu Charm:

It is a fact that the company’s breakfast sales were unbeatable in 2018. But after that, the company reported a massive fall down in their breakfast sales. This is due to the stiff competition from the competitors as they provide better products and services.

  • CEO Got Fired:

1n 2019, Steve Easterbrook was got fired from the CEO seat due to a consensual relationship with a worker. As it is a violation of the company’s policy, but it affects the brand name.

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Opportunities for McDonald’s:

 

In this section, you will learn about the changes and opportunities of McDonald’s. These factors really help the brand to enhance its working, performance, and growth structure.

  • Affordable Deals:

McDonald’s introduced its 1,2, and 3 dollar deal in 2018 which was appreciated by the customers. These deals are worth-conscious and resulting in the sales and revenues of McDonald’s.

  • New Products:

McDonald’s should focus on further technological advancement and innovative products. They need to introduce new products and items on their menu to attract customers instead of establishing new restaurants or outlets. McDonald’s was also served exclusive beverages to their customers in 2018 which is quite interesting and valuable for users. This thing goes viral and resulting in more profits for the company. They should continue this kind of deals and offers in different regions according to their cultural and geographical conditions.

  • Worldwide Extension:

McDonald’s is effectively working in all sectors of the US, but it faces difficulty in its international operations. In addition, it has the ability to grow its working and outlets in different regions of the world. These markets can be useful for McDonald’s in terms of market share and profits.

  • Reconstructing The Brand Reputation:

As most people are following a healthy lifestyle and reducing the consumption of junk food, but McDonald’s can use this for its favor by providing customized and healthy products to their loyal customers.

  • McDelivery and Online Orders:

McDonald’s is working with UberEats and Door dash to provide online delivery in the US. This kind of approach can increase its sales and reach every corner of the world.

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Threats of McDonald’s:

 

In this sector, we will discuss McDonald’s competitors and threats that can decrease its brand worth and profitability. That’s why it is imperative to tackle these threats.

  • Uncertain Ventures on Technology Programs:

Technological advancement has proven beneficial for McDonald’s, but this kind of investment in innovation can be risky. As most people don’t have enough resources to use these advanced features, then it can cause a big threat to McDonald’s to lose its profit game.

  • Severe Competition From Rivals:

There are several competitors of McDonald’s such as Burger King, KFC, Subway, and many more. But the biggest rival of McDonald’s is Check-fil-A in QSR (Quick-Service Restaurant) area.

  • Cultural Threat:

McDonald’s is a famous worldwide fast-food chain, but there’s always a chance to face cultural threats from different regions which can damage the brand name. For example, McDonald’s experienced huge backlash from various Muslim countries for using ‘’haram’’ ingredients in their products. These controversies and scandals are not beneficial for the company at all.

  • Modern Fast Food Trends:

McDonald’s is still considered outdated in its products and menu. They tried to follow and compete with the latest trends but this thing didn’t work for them. That’s why they are still struggling in this matter.

  • Invariable Environmental Worries:

McDonald’s also facing severe pressure to enhance its working and nature-friendly environment. They also faced criticism from environmental activists over the use of plastic bottles and straws.

 

Conclusion:

McDonald’s is one of the leading fast-food brands in the industry. It has loyal customers and fan-following locally and internationally. But they need to look at several other factors to boost their operations and working as we mention above.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

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SWOT Analysis of Ford
BusinessManagementMarketingSWOT & PESTLE 

Ford SWOT Analysis | Business Analysis of Ford

by Shamsul

 

Ford SWOT Analysis | Business Analysis of Ford

 

While studying the Ford SWOT Analysis, the marketing students found that how Ford, a pioneer Motor company used their competitors’ advantages and this automaker company became one of the most innovative vehicle companies in the world.

The founder of Ford was Henry Ford. Undoubtedly, it is one of the world’s best car brands. They sell commercial vehicles under the banner of the Ford brand. They also sell luxury vehicles under the banner of the Lincoln brand. It is a giant American Automobile manufacturer company and earns huge revenue with their luxury cars. They produce 1-3 million vehicles every year. It is the biggest automobile manufacturer in the world. That’s why we thought to analyze their performance. Let’s do the SWOT analysis of Ford Motor Company, its strengths, weaknesses, opportunities, and threats.

 

Company Name: Ford Motor Company

Founded by: Henry Ford

CEO: Jim Farley (Oct 1, 2020–)

Year established: June 16, 1903, Detroit, Michigan, United State

Headquarter: Dearborn, Michigan, USA

Divisions: Lincoln; Ford; Motorcraft

Industry: Automotive

Vehicle Production: (2018, around 6 million), 2019, around 5.4 million units

 Type: Public

 Ticker Symbol: NYSE: F

Total Employees: (2019) 190,000

 Annual Revenue (2019): US$ 156 Billion

 Profit (Net income) (2019): US$ 47 million

 

Subsidiaries: Lincoln, Ford Motor Credit Company,  Ford Otosan, MORE

Products & Services:   Automobiles| SUVs | Pickup Trucks | Auto parts | Commercial Vehicles

Competitors: General Motors| Toyota | Tata Motors | Hyundai | Honda | Daimler | Tesla Motors | Volkswagen | Renault | Nissan | Fiat Chrysler

 

Ford SWOT Analysis | Business Analysis of Ford

Strengths of Ford (Internal Strategic Factors):

 

  • Worldwide Popular Brand:

Ford has a prominent position and respect in the automobile industry. But it is really popular as a worldwide brand due to its success in advertising and marketing. In 2018, its brand value is 12.7 billion dollars.

  • Development and Research:

The main strength behind the success of Ford is its advanced research and development in the automobile industry. As a popular global brand, they are still trying to enhance their performance and working in many sectors such as efficiency, fuel, consumer satisfaction, and safety standards.

  • Different Offerings:

With innovation according to consumer needs, Ford is offering top quality vehicles and commercial cars to its customers. They are well-known due to the variety of cars and sustainable vehicles.

  • Flexibility:

Despite the fact that Ford is a leading automobile company, they are also working on the improvement of many sectors such as lightweight cars and cabin technology to boost their technology. In this competitive era, these are the major strength of Ford which makes it different from other automobile companies.

  • Vast Network:

Ford has a functional manufacturing existence in 62 countries. With this diverse and vast network, its consumer base is very huge. They manufacture cars with standardized procedures and also working on different fuel resources.

 

Ford SWOT Analysis | Business Analysis of Ford

Weaknesses of Ford:

 

  • Product Recalls:

In 2016, Ford experienced a big decline in revenue, and their image tainted due to faulty door latches. They also recalled the vehicles in 2015 due to the protection failures of Takata airbags.

  • Poor Foothold:

As Ford is working in many regions of the world, but their footprint in many regions is weak and vulnerable. They also lack in productivity and performance due to a weak foothold. In India, they have a very weak foothold.

  • Bad Reputation:

In comparison with Japanese and European rivals, Ford has a bad reputation and image. With this bad reputation, they can lose their worth and revenue game.

  • Overreliance on the United States:

As Ford is an American-based automobile company, that’s why they are heavily dependent on United States markets. It is a big weakness of Ford because they can earn more profit by targeting China and India.

 

Ford SWOT Analysis | Business Analysis of Ford

Opportunities of Ford:

 

  • Environment-friendly Vehicles:

As Ford is already working on efficiency and fuel, they should focus on eco-friendly vehicles to expand its reach and market share. The company can manufacture such cars that run on different forms of energy. They already manufacture C-Max and Fusion Hybrid car. They can work a lot in this sector and considered it as an opportunity for themselves.

  • Expand Consumer Base:

As we know that China and India are emerging markets. They need to focus on these regions in order to increase their customer base and fan-following. This opportunity can be beneficial for Ford in terms of profit and market reach.

  • Digital Marketing:

As digital marketing is one of the most useful ways to promote any brand. That’s why Ford should work on digital marketing in order to flourish its consumer and supplier engagements.

  • Self-Driving Car:

Ford invested 1 billion dollars in artificial intelligence to manufacture self-driving car Argo AI. They partnered with Postmates and Walmart to experiment with the potential of grocery delivery.

 

Ford SWOT Analysis | Business Analysis of Ford

Threats of Ford:

 

  • Stiff Competition:

The biggest rivals of Ford in the automobile industry are Toyota, Tata, and Tesla. They are facing stiff competition from these heavyweights. Ford is struggling to maintain its position and innovation in the automobile industry.

  • Increase Cost of Raw Materials:

As the prices of steel and steel coin are increasing day by day, this thing can affect the manufacturing of Ford. It is one of the major threats for Ford.

  • Compliance and Regulations:

As new regulations and compliances are changing due to environmental change, it is necessary for Ford to manufacture high-quality vehicles that are user and eco-friendly.

 

Suggestions:

  1. It is really important to hire skilled and professional employees and the workforce in order to increase efficiency and global operations.
  2. They also need to focus on the manufacturing of nature-friendly vehicles to attract more customers.
  3. They need to think about the partnership with Uber and many other app-based services to increase its revenue and consumer base.

 

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Read More:

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

 

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SWOT Analysis of Facebook
BusinessManagementMarketingSWOT & PESTLE 

Facebook SWOT Analysis | Business Study of Facebook

by Shamsul

 

Facebook SWOT Analysis | Business Study of Facebook

 

SWOT analysis of Facebook helps us to understand the working strengths, weaknesses, available opportunities, and possible threats of the company.

Facebook is one of the biggest social websites in the world. It was founded in 2004 and its current CEO is Mark Zuckerberg. Fb is an engaging social site and very popular among people. It is still growing very rapidly in the presence of heavyweights such as Twitter, Pinterest, and many more. In this post, we will talk about the Facebook SWOT Analysis (strengths, weaknesses, opportunities, and threats of Facebook). Let’s start.

 

Company Name: Facebook, Inc.

Founded by:   Mark Zuckerberg | Andrew McCollum | Eduardo Saverin | Dustin Moskovitz | Chris Hughes

 CEO:  Mark Zuckerberg (Feb 4, 2004–)

 Year established:  February 2004, Cambridge, Massachusetts, United States

 Headquarter:  Menlo Park, California, United States

 Number of Employees (June 2020):  52,534

Type:  Social networking service

Service available in 111 languages – Worldwide

Symbol: FB

Monthly active users (31 June 2020): 2.70 billion

Annual Revenue (2019):  US$ 70.7 billion

Net income | Profit (2019):  US$ 18.48 billion

Subsidiaries:   WhatsApp | Oculus | PrivateCore | Onavo | LiveRail | MORE

 

 

Facebook SWOT Analysis | Business Study of Facebook

 Strengths of Facebook:

 

  • Dynamic Brand:

For ultimate stability and enduring sustainability, it is necessary that your brand should be strong. The major strength of Facebook is that it is a valuable and dynamic brand. It stands at the 5th position by Forbes in the most valuable brand list. In the social media industry, Facebook is considered one of the strongest brands with 88 billion dollars of brand value.

  • Expanded Portfolio:

It is another factor that ensures long-term stability. Facebook clearly understands this factor that’s why they extended its portfolios in different areas. Most of the big names such as Instagram, WhatsApp, Messenger, Workplace, Calibra, and Portal are working under its supervision. That’s why we can say that Facebook has the strongest diversification.

  • Market Control:

It is imperative to dominate the market in order to get a prominent position. Facebook and its relative products such as Messenger, WhatsApp, and Instagram are leading the chart with monthly active users of 2.8 billion.

  • True Customer Base:

The company’s stability and success are determined by the people who followed it. Facebook has strong fan-following and loyal consumers. Nearly 40 percent of the world people use Facebook and its relative apps. That’s why it is undoubtedly difficult to compete with Facebook.

  • World’s Greatest Worker:

The HR policies of Facebook are globally appreciated in the social media industry. They are best known to attract people due to their effective policies.

  • Imaginative Leadership:

The visionary leadership of Mark Zuckerberg is the major strength of Facebook. This kind of vision has proven beneficial in terms of culture, sustainability, and innovation. That’s why they always hold a good position in management and leadership.

  • Focus on R&D:

The main success of a company is dependent on its initiatives for technological advancement and innovation. Facebook is one of the leading social media sites that invest most of its revenue in R&D. They also increased the investment amount from 4.8 billion dollars to 13.6 billion dollars.

  • Powerful Marketing Business:

Facebook is a big name in the industry, but its major source of income depends on advertisements. Approximately 69.66 billion dollars came from advertising in 2019.

  • Valuable Marketing Approach:

Facebook’s marketing strategy is very simple. Nearly 2 billion users use their apps every day that makes it a strong and valuable brand in the social media industry.

 

Facebook SWOT Analysis | Business Study of Facebook

Weaknesses of Facebook:

 

  • Consumer’s Privacy Concerns:

Facebook faces huge backlash and criticism over its ignorance in the mishandling of customer’s privacy. In 2017, they lost approximately 15 million users due to this factor. It is really important to address these concerns in order to improve its stability and popularity.

  • Overreliance on Publicity:

Facebook heavily depends on its advertising. They earn approximately 98 percent of their annual revenue from advertising and promotion. In 2019, its advertising revenue was 69.66 billion dollars out of 70.70 billion dollars.

  • Scattering False Information:

Facebook also faces huge backlash and protests due to spreading false and fake information. It is really crucial to control these fake news and information in order to improve its brand image.

  • Resistance in Management:

Continuous controversies and scandals created a bad impact on the management of Facebook. They also need to figure out these issues in order to enhance their working and operations. This weakness also needs a proper solution.

 

Facebook SWOT Analysis | Business Study of Facebook

Opportunities for Facebook:

 

  • Expand Its Approach:

As Facebook also owns Messenger, WhatsApp, and Instagram, they earn a big portion of their revenue from these portions. It is really imperative for Facebook to diversify its portfolio beyond social sites. They have the ability and potential to do this task.

  • Enhancement in Existing Platforms:

Facebook has the ability to diversify its existing platforms such as online dating and online video streaming in order to compete with heavyweights like YouTube, Tinder, Netflix, and etc.

  • Expanding Integration to other Apps:

As technology is increasing day by day, it is necessary for Facebook to improve its working through advancement in different forms such as e-commerce surveys, blogs, games, and many more.

  • Target Audience and Users:

As we know that Facebook is a famous and leading social media site in the world, but it is really imperative to target new audiences and users. Facebook has the ability to attract new users with unique features such as LinkedIn and many other apps.

  • Development Through Different Acquisitions:

Facebook is already in lead with the acquisition of Instagram, Messenger, and WhatsApp, but they also need to diversify their portfolio with different acquisitions. They recently obtained CTRL-Labs that are very beneficial for Facebook.

  • Take Advantages of Changing Advertising Trends:

It is really vital to introduce the latest trends to target new people. According to a study, the majority of people are using Facebook via a mobile app. They need to enhance their mobile-based marketing and advertising in order to generate more revenue and profit.

 

Facebook SWOT Analysis | Business Study of Facebook

Threats of Facebook:

 

  • Competition:

The competition between Facebook and many other apps is really stiff. With the entrance of TikTok, it looks like the future of Facebook is in little danger. TikTok has gained huge popularity among youngsters in just a few periods of time. To counter TikTok, Facebook has launched a similar video platform in the form of ‘’Lasso’’.

  • Increased Regulations:

Due to an increase in unfavorable laws and regulations, Facebook is facing huge restrictions in major parts of the world. They need to address these problems with proper management and transparency to gain popularity.

  • Bans in Different Regions:

Most countries such as Russia, North Korea, Iran, and China banned Facebook. The reason behind this is political disputes and unethical content. It can damage Facebook’s popularity in front of its fans and users.

  • Data Violate:

In 2019, nearly 267 million Facebook user’s data was leaked including their name, address, and mobile numbers. Due to this reason, Facebook experienced huge backlash from the users which results in the loss of millions of customers.

  • Latest Digital Toll:

Europe and the UK imposed new digital taxes which can affect Facebook’s revenue system. In this way, most of its profits go in the form of these taxes and tariffs.

  • Spoiled Status:

Cambridge Analytica and New Zealand’s terror live stream scandals, Facebook’s reputation was badly affected. This is a major threat for Facebook if this kind of scandal and controversies happen on regular basis.

  • Fake and Duplicate Accounts:

Facebook reported 11 percent of duplicate and 5 percent false accounts. These fake accounts are originated mostly from Indonesia, Vietnam, and the Philippines.

 

Need Help or Advice in Content Management:

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Read More:

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

Macy’s SWOT Analysis | SWOT Analysis of Macy’s

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

 

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SWOT Analysis of Dunkin-Donuts
BusinessManagementMarketingSWOT & PESTLE 

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

by Shamsul

 

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

Dunkin Donuts is one of the most valuable fast-food chains in the world. Their coffee and baking items are scrumptious and famous globally. It is one of the most functional chains globally with 13000 stores. You can learn a lot from Dunkin Donuts SWOT Analysis (strengths, weaknesses, opportunities, and threats of Dunkin Donuts). Its current CEO is David Hoffman and it was founded in 1950.

 

Name: Dunkin’ Brands

Founded: 1950, Quincy, Massachusetts, United States

Founders: William Rosenberg

CEO:  David Hoffmann (Jul 11, 2018–)

Head office:  Canton, Massachusetts, United States

Type: Subsidiary

Category: coffeehouse, Food and beverage

 Area Served: World Wide Franchise

Industry:  Food and beverage, coffeehouse

Number of locations: (2019) 9,630 restaurants in the USA and 3,507 units internationally

Division and Subsidiaries: Mister Donut, Dunkin Donuts Canada Ltd.

Employees (July 2020):  1135,300

Annual Revenue (2019):  US$ 1.37 billion

Net income | Profit (2019):  US$ 242.02 million

Products:  Hot beverages | Baked goods | iced beverages | frozen beverages | Soft drinks    |sandwiches

Dunkin Donuts Competitors: Starbucks | Einstein Bros Bagels | Peet’s Coffee & Tea | Caribou Coffee | Au Bon Pain

 

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

 Strengths of Dunkin Donuts:

 

  • Worldwide Operations:

They can earn more profit and market reach with its effective worldwide operations. Dunkin Donuts has currently 13000 stores in nearly 46 countries of the world. It emerges as the world’s largest coffee and baked goods chain.

  • Ideal Positioning:

Dunkin Donuts is highly famous due to its breakfast offerings. They achieve this position due to their go-to breakfast options. This thing makes them strong and effective against their rivals or competitors.

  • Excellent Franchise Policy:

The strong franchising model of Dunkin Donuts has enabled them to fight with any crisis. That’s why they work with the same productivity and efficiency in the global crisis.

  • Society-Centric Approach:

Community-centric policies are highly effective for any company. Even in the crisis and pandemic, they still announced that they are hiring 25000 new workers to fulfill their promise to keep the US working and running.

  • Effective Branding:

With 70 years of work, Dunkin Donuts always in touch with the needs of consumers. They take appropriate decisions for the benefit of their consumers and employees. That’s why they are still going strong with the assistance of effective marketing.

  • Strong Supply Chain Management:

They always ensure the supply of fresh and tasty goods to their customers. They are also working to improve the quality of their products in order to compete with their rivals. This kind of policy is the major strength of Dunkin Donuts.

  • Eco-friendly Strategies:

As the demand for health-conscious products is rising, Dunkin Donuts also work in this sector and climate change. They also adopt eco-friendly strategies to lessen the carbon footprint. They also changed their polystyrene cups to paper cups for this purpose.

 

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

Weaknesses of Dunkin Donuts:

 

  • Overdependence on the US:

In 2019, nearly 47 percent of their revenue is generated from the United States segment which clearly shows that they heavily depend on this market. If the US faced any global recession or crisis, it will cause a bad impact on the company. This is the main weakness of Dunkin Donuts.

  • Slower Growth:

Like McDonald’s and Burger King rapidly growing and working in the world, but Dunkin Donuts is really slow in this segment. They adopted slower development strategies that can harm the company’s profit and global expansion. This kind of snail-paced growth is a major weakness of Dunkin Donuts.

  • Poor Strategies Outside the US:

As a matter of fact, Dunkin Donuts is working very efficiently across the US, but its global operations and working are very slow. The reason behind this is a poor strategy outside the US. They are struggling in emerging markets like India. This thing is really dangerous for the image of Dunkin Donuts.

  • Deficiency of Variety:

Their main menu is based on coffee and some bakery items which makes it vulnerable in front of their competitors who are offering a vast variety of products. That’s why most of their customers are moving towards other fast-food restaurants.

  • Weak Financial Capabilities:

In order to compete with marketers, a company needs huge financial resources. But Dunkin Donuts is also struggling in this sector that’s why they are facing problems in global operations and working.

 

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

 Opportunities of Dunkin Donuts:

 

  • Provide Healthier Deals:

As Burger King offers healthy plant-based products, Dunkin Donuts should think about similar products and items. In this way, they can earn more profits and market reach as compared to their competitors like McDonald’s and Burger King.

  • Increase Market Reach:

Dunkin Donuts has the ability to cater to more customers and earn profits by expanding its market presence. They should increase their stores in different countries of the world and services to get the attention of people.

  • Diversify Revenue Games:

Investing all the money in one sector can be drastic for a company. Dunkin Donuts should invest its resources in different sectors like grocery and fresh farm products in order to get massive profit and revenue.

  • Focus Emerging Markets:

Emerging markets like Asia, Africa, Latin America, and so on, Dunkin Donuts should target these sectors in order to diversify their working. They can earn a big portion of revenue from these emerging markets by offering good quality products.

  • Provide More Variety:

As we mentioned earlier that Dunkin Donuts lack varieties in their menu. They can include a lunch and dinner menu along with breakfast in order to attract new and existing customers.

 

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

Threats of Dunkin Donuts:

 

  • Stiff Competition:

Dunkin Donuts is facing stiff competition from its rivals such as Starbucks, Pizza Hut, McDonald’s KFC, and Burger King. They can threaten their revenue system.

  • Intrinsic Problems in Franchising:

Even though franchising strategies are internal matters of any company, but Dunkin Donuts is facing severe franchising problems from owners. This thing also damages the company’s operations and work.

  • Recession and Global Pandemic:

With rising recession problems, many companies facing problems in these crises and pandemic. These things also damage the Dunkin Donuts revenue game and work.

  • Rising Health Concerns:

As the number of health-conscious people is increasing, most of the consumers cut down the consumption of fast food. As Dunkin Donuts offers unhealthy and junk products, that’s why it may face trouble in near future.

  • Strict Regulations:

Most of the governments are adopting healthy policies in terms of food. That’s why Dunkin Donuts may experience problems from these regulations which cause a loss in profits and revenues.

  • Increasing Costs:

As the cost of raw materials is increasing, it is really hard to manage expenses. There are several factors like climate change and the costs of logistics can threaten the company’s profits.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

Red Bull SWOT Analysis || SWOT Analysis of Red Bull

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Business Analysis of Disney
BusinessManagementMarketingSWOT & PESTLE 

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

by Shamsul

 

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

 

Walt Disney is a celebrated name in the entertainment industry. They are famous due to their cartoons and other entertainment productions. Moreover, it is one of the most unbeaten companies in the world right now. It has exponentially grown in recent nine decades. This studio was idealized by Walt Disney and Roy O. Disney in 1923. They are known for their contribution such as Alice in Wonderland and The Lion King. In this Walt Disney SWOT Analysis, we will discuss the strengths, weaknesses, opportunities, and threats.

 

Company Name: The Walt Disney Company

Founded: October 16, the year 1923, Los Angeles, California, United States

Founders: Walt Disney, Roy O. Disney

CEO:  Bob Chapek (Feb 25, 2020–)

Head office: Newport Beach, California, United States

Area Served: Worldwide

Industry:  Mass Media Company

Products:  publishing | Television | films | music |amusement parks | video games | streaming | radio | web portals | broadcasting,

Employees (Sep 2020):  223,000

Annual Revenue (2019):  US $ US$ 69.570 billion

Net income | Profit (2019): US$ 11.054 billion

 

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

Strengths of Disney (Internal Factors):

  • Dependability:

The relationship between Disney and its suppliers is quite exceptional. These suppliers provide top quality raw stuff for Disney’s production line.

  • Hefty Cash Flow:

With powerful cash flow, Disney has the ability to spend money on other sectors to improve its streamline and work. Their entire operating cash flow was 14 billion in 2018.

  • Effective Negotiation Abilities:

Disney has powerful and effective negotiation networks. This thing is useful for dealing with distributors and dealers. This strong negotiation skill helps them a lot in many projects.

  • Talented Team:

From graphic designers to scriptwriters, artists, Disney has the world’s best and creative team. They are experienced and effectively deal with everything. They are also experienced in the media industry and mass media.

  • Sky-scraping Brand Worth:

Disney is a famous entertainment production house in the world and even kids can recognize them with their logo and name. They use ‘’D’’ in their movies and cartoons which means it is from Walt Disney production. Its brand value is approximately 52 billion dollars and it is ranked at 8th number in the Forbes list of most valuable brands.

 

 

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

Weaknesses of Disney:

  • Huge Attrition Rate:

After investing a huge amount in the training and grooming of their workers, Disney is still struggling to enhance its sky-high attrition rate.

  • Bad Financial Planning:

Disney released their annual report in 2018 in which they clearly mentioned a loss of over 1 billion dollars. Hulu and BAMtech are the two main reasons for the loss.

  • Susceptible to Rivals:

Due to weak promotion and marketing strategies, Disney is still facing problems from their rivals. This weakness of Disney can be risky for their revenue and market share.

  • Unsatisfactory Product Demand:

Disney is unable to get the advantage of many opportunities due to its insufficient demand for products. It is one of the major weaknesses of Walt Disney that can damage its brand image and worth.

 

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

Opportunities of Disney (External Factors):

  • Prepare for Marketing:

After facing a huge decline, Disney has the ability to invest in several factors that they missed. For this purpose, they need to look at their policies and marketing strategies to gear up for marketing.

  • Core Skills:

As Disney has the world’s most creative and skilled team, they can achieve innovation in many sectors with the help of their expertise.

  • Big Names are Necessary:

As most people are watching Disney’s cartoons and movies from their childhood, they don’t need any big name for promotion and marketing to improve their brand image. But if they focus on this factor and bring some big names to promote their brand, this thing will really useful for Walt Disney.

  • Online Streaming Service:

Disney is working to develop the latest DTC (Direct-to-Consumer) service in the form of ‘’ Disney+’’. It will feature Disney, Star Wars, Pixar, and Marvel movies. This service can give stiff competition to Netflix with an ample of shows and movies. They are planning to start this plan at 6.99 dollars per month. As Netflix provide their subscription at 8.99 dollars per month. However, it will definitely work for consumers.

 

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

Potential and Threats of Disney:

  • High Outflow Toll:

Disney spent a large sum on its employee development and workforce. As the demand for increased wages is rising day by day in every industry, this thing can be the reason for the decrease in the profits of Disney.

  • Isolation in the US:

As the company is facing many problems with different countries, most of its manufacturers are isolated in foreign regions. That’s why Disney is under pressure to get enough profits.

  • Enhanced Technology and Products:

Disney is the king in the mass media industry undoubtedly. They need to focus on technological advancement to increase their profit game.

 

Conclusion:

Despite all the threats and weaknesses, Disney is still going strong. Now everyone likes to watch their cartoons and content. That’s why it is an iconic studio in the world. They are also in demand due to their animated movies. They effectively manage their cash flow and sustainability.

 

TAGS:

Walt Disney SWOT Analysis, SWOT ANALYSIS, CASE STUDY, SWOT Analysis of Disney, Business Analysis of Disney (SWOT)

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SWOT Analysis of Chipotle
BusinessManagementMarketingSWOT & PESTLE 

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

by Shamsul

 

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

 

Chipotle Mexican Grill is one of the most reputed American-based restaurants. The founder of Chipotle was Steve Elles. They are best known for Mexican American (Tex-Mex) cuisine. It is working in many prime locations such as America, UK, Canada, Germany, and France with 2491 stores. The success of Chipotle is due to its offerings and fresh food. Its branding and marketing strategy also plays an important role in the success of Chipotle. They also provide a casual dining experience to their customers. Let’s discuss Chipotle SWOT Analysis. In this way, you can evaluate the dynamics and work of Chipotle with this SWOT analysis.

 

Company Name: Chipotle Mexican Grill, Inc

Founded: July 13, 1993, Denver, Colorado, United States

Founders: Steve Ells

CEO:  Brian Niccol (Mar 5, 2018–)

Head office: Newport Beach, California, United States

Category: Restaurant

Area Served: United States, Canada, United Kingdom, Germany, France

Industry:  Fast causal Restaurant

Number of locations: 2680, in the United States as of October 27, 2020

Division and Subsidiaries:            

Pizzeria Locale (2013–present)

ShopHouse Southeast Asian Kitchen (2011–2017)

Tasty Made (2016–2018)

Employees (July 2020):  83,000+

Annual Revenue (2019): the US $ 5.59 billion

Net income | Profit (2019): the US $ 350.16 million

Burger King Competitors: Qdoba Mexican Eats, Baja Fresh Mexican Grill, Moe’s Southwest Grill, and Rubio’s Coastal Grill.

 

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

Strengths of Chipotle (Internal Factors):

  • Tasty Food:

Chipotle offers a simple but delicious regular menu in the form of salad, burritos, tacos, and burrito bowls. Due to this quality, they are still going strong day by day. It is a major strength of Chipotle in the food industry.

  • Traditional Way of Cooking:

The main attraction of Chipotle is their traditional style of cooking. Their dining experience is also comprised of classic cutlery and fresh products. This kind of cooking style really attracts the customer that’s why they always prefer Chipotle for dining.

  • Best Quality Food:

Fresh and clean products and ingredients are the biggest strength of Chipotle. They promoted this factor as ‘’Food with Integrity’’ that is really useful for consumers.

  • Fresh Food:

It is a fact that Chipotle does not take any freezer and microwave oven in their restaurants which shows that they provide fresh food. Their ingredients such as spices, herbs, meat, rice, and so on are fresh and healthy.

  • Affordable Prices:

Chipotle offers high-quality food at a reasonable cost and make sure that their customer is fully satisfied with their meal and service. That’s why people consider Chipotle due to its reasonable offerings.

  • Reliably-Sourced Meat:

The meat they used in their food is completely fresh and healthy. They also ensure sustainability and animal welfare programs in order to contribute their responsibility towards society and nature.

  • Managing Relationship with Dealers:

The biggest strength of Chipotle is its close association with trusty suppliers. That’s why they never face any difficulty in quality and supply chain networks. This thing makes them strong and valuable in front of their customers.

  • Digital-friendly:

The major strength of Chipotle is that they are highly innovative in the digital system. They introduced an app in which you can order your table and food before going to restaurants. This thing will save customers from waiting and long wait lines.

 

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

Weaknesses of Chipotle:

  • Reliance on Multiple Suppliers

 

  • For ingredients like chicken, beef, and pork, Chipotle depends on its suppliers heavily. They face huge backlash with the occurrence of E.Coli. It is a major weakness of Chipotle.

  • High Sodium Substance:

As we know that high sodium can cause high blood pressure. Chipotle uses this substance in their food which is not good for consumers.

  • Limited Food Items:

Chipotle’s food menu is not very versatile because its menu is mainly consisting of tacos and burritos. It is another main weakness of Chipotle which can lead to a loss in profits and revenue systems.

 

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

Opportunities for Chipotle (External Factors):

  • Extension into Global Markets:

Chipotle’s worldwide presence is very small, so they need to focus on different regions to open their stores in order to get maximum reach and profit. Their global presence is consisting of 37 stores outside the US. But with the expansion, they can expand their business.

  • Online Orders:

Approximately 11 percent of the revenue they earn from their online orders in 2018. In this sector, they can enhance or boost their business by introducing mobile, catering, and home delivery services.

  • Advance due to Stiff Competition:

It is necessary for Chipotle to upgrade its ambiance and conditions such as quality, cost, taste, and service in order to compete with its competitors. This thing has enabled them to work with efficiency and respect.

  • Training of Employees:

As the restaurant industry is growing day by day, in order to compete with competitors Chipotle should invest in the training of employees and workers. They can increase their worker’s salaries in order to get maximum efficiency and salary.

  • Drive-through Option:

Chipotle is also planning to introduce a drive-through option in its stores. This thing is necessary for the improvement in profits and revenues. This thing will save the time of customers and reduce the nuisance of waiting.

 

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

Threats of Chipotle:

  • Loss of Consumer Trust:

In 2015, Chipotle faced huge criticism due to the outbreak of E.Coli. This serious threat can damage the image of Chipotle and can cause a loss in profit and revenue. This kind of scandal and controversy can be the biggest threat to Chipotle.

  • Lawsuits:

The wrong claim of low-calorie count from Chipotle can affect the company’s name and can also cause some legal proceedings against Chipotle.

  • Difficulty in Retaining Workers:

As the demand for dining is increasing among people, it is really difficult to manage a huge workforce and hiring new employees. This thing is also a big threat to Chipotle.

  • Supply Chain Issues:

Due to the severe regulations and strategies about ingredients such as chicken, beef, and pork, Chipotle is facing stiff problems from the suppliers.

  • Rising Competition:

In the presence of luxury restaurants and stores, Chipotle may face huge competition that can directly affect Chipotle’s market share and business. It is really crucial to tackle these problems with effective marketing and strategies.

 

TAGS: Chipotle Mexican Grill, Chipotle, Mexican Grill, SWOT ANALYSIS, CASE STUDY, RESTAURANT INDUSTRY, SWOT Analysis of Chipotle, Chipotle SWOT Analysis

 

Read More:

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

Red Bull SWOT Analysis || SWOT Analysis of Red Bull

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SWOT Analysis of Burger King
BusinessManagementMarketingSWOT & PESTLE 

Burger King SWOT Analysis || SWOT Analysis of Burger King

by Shamsul

 

Burger King SWOT Analysis || SWOT Analysis of Burger King

Burger King is a well-known name in the fast-food business and it is fully operating since 1954. It started its working from Florida and now it is working in almost every country. With Burger King SWOT analysis, you will understand the strengths, weaknesses, opportunities, and threats. So, let’s get started.

 

Name: Burger King (Original Insta-Burger King)

Parent Company: Restaurant Brands International

Founded: 1954, Jacksonville, Florida, United States

Founders: James McLamore & David Edgerton

CEO:  Daniel Schwartz (Jun 7, 2013–)

Head office:  Miami, Florida, United States

Type: Subsidiary

Category: Fast Food Restaurant

Area Served: World Wide Franchise

Industry:  Ready Food

Number of locations: 18,838 (Burger King operated 52), franchised, 18,786

Annual Revenue (2019):  US$ 1.78 billion

Net income | Profit (2019):  US$ 0.643 billion

Burger King Subsidiaries: List

 Burger King Competitors: MacDonald’s | KFC | Hardee’s | Luby’s

 

 

Burger King SWOT Analysis || SWOT Analysis of Burger King

Strengths of Burger King:

  • Worldwide Existence:

Currently, Burger King is working in almost a hundred countries with 18838 functional stores. In addition, it is the world’s 6th biggest fast-food chain. With this strong worldwide presence, it is irrefutably the main strength of Burger King.

  • Effectual Policies:

The reason behind the success of Burger King is its effective policies and strategies. They always follow the latest trends of the market. They recently selected a young CEO to enhance its working. This effective policy turned out to be most valuable for Burger King.

  • Powerful Chain Model:

It is franchised with above 15000 outlets being possessed by franchisees. If you want to own a Burger King franchise, you just need to pay a franchise fee which is 45000 dollars. With an initial investment of 317100 dollars, you can own a Burger King’s franchise. This reasonable deal shows the powerful chain model of Burger King.

  • Ample Variety:

Burger King’s major strength is its huge variety of products. They offer valuable domestic and global menu items to their customers. From different types of fries to buns, plant-based whoppers, burgers, chicken items, desserts, and beverages, they provide quality products in a wide range.

  • Latest Offerings:

They always find and reinvent innovative and top quality products for their consumers. They invented plant-based sandwiches which attracted many users. With this innovation, Burger King has earned a major profit in 2019.

  • Inventive Marketing:

Everything is possible with effective marketing. They recently introduced a hideous commercial reflecting a preservative-free burger weakening above 34 days. This interesting makes sure that the user can easily find the trademark for being natural.

  • Healthy Products:

Burger King is not fully functional to provide healthy products, but in comparison with competitors, they provide healthy products. It is another major strength of Burger King and that’s why people love it.

 

Burger King SWOT Analysis || SWOT Analysis of Burger King

Weaknesses of Burger King:

  • Overreliance on United States Market:

Burger King is heavily dependent on the US market and almost 44 % of its restaurants are working in the United States. With 9.2 billion dollars of total revenue, they generated this revenue from the US market. This could be dangerous for Burger King in case of any mishap.

  • Confusing Commercials:

With a growing number of health-conscious people, any misleading commercials or ads about products oxidize the customer’s trust. But they are working on this project and recently introduced plant-based whoppers. They also working on vegan suitable products and prepared most of their products with egg-based mayonnaise.

  • Over Franchising:

Burger King has managed its franchising model very impressively so far, but quick franchising can damage and weakens its franchising model. The recent conflict between Subway and franchise owners shows that rapid franchising can be risky.

  • Not Have Enough Stability:

The rapid changes in leadership and ownership can affect the working and operations of the company. Burger King has changed its ownership 6 times in recent years which is quite phenomenal and dangerous for the company.

  • Unconstructive Advertising and Scandals:

With negative publicity, the company has faced a lot of criticism from the users. Some controversies such as feeding horsemeat and vegan products, these kinds of scandals break the customer’s trust.

  • Low Worth:

Most of the users expect the real worth of their money in the form of good quality products. Sorry to say, Burger King gives the cheapest to expensive products. That’s why they don’t have a potential consumer base and its users prefer other companies and products which is not good for Burger King.

 

Burger King SWOT Analysis || SWOT Analysis of Burger King

Opportunities of Burger King:

  • Build up Market Existence:

Burger King is working to expand its outlets from 26000 to 40000. With this kind of strong presence, most of the customers can easily access their restaurants and outlets. This strategy is very effective and useful for Burger King and also helps them to compete with their competitors.

  • Fortify Plant-based Alternatives:

After introducing ‘Impossible Whopper’’ sandwiches, their profits increased by 30 %. This is totally healthy product and very popular among customers. As we know that the people are moving to health-conscious products, that’s why Burger King needs to increase its plant-based options.

  • Modify Portfolio:

Burger King has the potential to diversify its reach. They also need to focus on different sectors such as the grocery business. In this way, they can sell their plant-based whoppers on its own. They should diversify their restaurant business also.

  • Pay More Attention to Rising Markets:

In order to increase its revenue and market share, Burger King should focus on emerging markets such as Asia, Africa, Latin America, and the Middle East. These markets have potential and can help to increase your growth and profit.

 

Burger King SWOT Analysis || SWOT Analysis of Burger King

Threats of Burger King:

  • Worldwide Recession:

The world is facing a huge recession but food is a necessary item. Most of Burger King’s franchises confirmed bankruptcy in this economic hardship.

  • Hard Competition:

Burger King is not only a single fast-food company in the world. The other heavyweights such as KFC, Dominos, McDonald’s, and Subway, Burger King are facing stiff competition. These companies can threaten the profit, market share, and burger war of Burger King.

  • Increasing Health-Consciousness:

As the health-conscious society is increasing very rapidly, but most of Burger King’s products contain fat and animal products. That’s why it is considered an unhealthy brand in the eyes of some customers. Apart from this, the competitors of Burger King offer good quality and health-conscious products to their customers.

  • Strict Rulings:

Due to different policies of governments, some things are unfavorable for Burger King such as taxes and tariffs. The demand for healthy products to improve lifestyle is also a big problem for Burger King.

  • Rising Cost of Farm Products:

The increasing cost of farm products is also a big threat for Burger King. It can disturb its operations and sustainability.

  • Universal Epidemic:

As the dining is completely cut off due to the current pandemic, the company is unable to pay rents and struggling to manage its expenses.

 

TAGS: BURGER KING, SWOT ANALYSIS, CASE STUDY, RESTAURANT INDUSTRY,

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