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November 2020

Adapt Marketing
BusinessCoronavirusManagementMarketingTrending

Marketing Strategies During COVID-19 (Coronavirus)

by Shamsul November 29, 2020

 

Marketing Through COVID-19 || Marketing Strategies in Time of Coronavirus or Crisis

 

The base of good marketing is on the understanding of your target customers or audiences. It is important to understand their day to day challenges, needs, and joys. If you understand these factors, then you can easily recognize how to fit your target audience with your brand. Due to the outbreak of Coronavirus, educational institutes and businesses are closed. The daily life circle is slow down due to this pandemic. Now, it becomes really difficult to understand the basic requirement of the target audience because many things are changed due to this outbreak. Their routine is changed due to lockdown and they are feeling depressed. Some people lost their job and many businesses are shut down.

We are not pretty sure about how to do all this, but with a few essential steps, we can do this. In marketing, you can’t be silent and do nothing. You must try alternatives to gain a better share even in the hard times. Let’s discuss some important factors that might help to re-examine marketing plans in time of Coronavirus. So, you can make better decisions in these daunting times.

 

Reevaluate Marketing Plans in Light of Coronavirus:

This devastating virus is a big threat to health. Due to this virus, the disruption in the supply chain has increased. We have seen the shortage of hand sanitizer, pressure on Amazon’s stockrooms, and vacant shelves at malls and stores. It is really important to fight back against these conditions with useful strategies. After the outbreak of Coronavirus, we also experience a huge ripple effect on the public’s behaviors and feelings. Businesses and marketers face a huge impact of this virus on their business. Here are some important tips for you to re-examine your marketing plans:

Things are Slowed Down But Don’t Panic:

If you have lost your job or your business shut down, then sit down and take a deep breath. This is the time when you have to show courage. Business and job are essential but the health factor comes first. It is important to manage resources and cash flow but it doesn’t mean to cut back your digital resources. Continue to grow your brand through marketing campaigns because in this way you can create more impact and target audience. This thing will help you to make a constant impact on consumer’s mind even if they are not purchasing it.

Evaluate your Recent Plans, Language, and Behavior:

If you have closed your business due to Coronavirus, evaluate your current assets and campaigns that are still present in the market. Also evaluate future aspects of unemployment, uncertainty, and broad-spectrum nervousness. You can address your customers with social media campaigns which creates a great cultural impact. This will give them some hope and support which is beneficial for your brand. Share some light humor with your audience to lighten up their mood.

Fine-tune Marketing Movements and Schedules:

Sometimes inappropriate things can damage your campaigns, but don’t disappoint. It is crucial to evaluate your marketing campaigns and their timings. Support your workers, audience, and most importantly family in order to fight with these situations. This is the right time to target your audience, so craft a message that is honest, transparent, and constructive which fulfills your business concerns and situations. Trust me; this kind of strategy will be beneficial for both customers and your business.

Work with a Positive Mindset, Don’t be Insensible:

It is vital to control your emotions and stay positive. Show your audience that you are available for them in these hard times. It creates a great impact on your customers and helps to reduce the fear of pandemic.

Maintain and Raise Consumer Base during Pandemic:

According to the Pareto Principle, 80 percent of your profits come from 20 percent of your potential consumers. If your business is reducing day by day due to Coronavirus, then only your loyal customers can support your business and profits. These types of customers prefer to buy things from your brand and shop in bulk. It’s a win-win position for both your business and revenue. Some important tips are given to engage your customers:

  • Content Marketing and Covid-19:
  • Paid Advertising and Coronavirus:
  • Social Media Marketing and Covid-19:
  • Give Promotions and Discounts:
  • Email Marketing and Coronavirus:
  • Hone Ecommerce Store:

Content Marketing and Covid-19:

Content marketing is based on replying to the consumer’s queries and concerns. Find out their demands and needs by answering their questions. It’s a great strategy to reduce the communication gap and boost your brand campaigns. But this requires some specific preparation and conditions.

Carry out a Content Assessment:

As we discussed that assessing marketing campaigns are important, similarly, content assessment is also essential. Choose appropriate content and data and post it on your website and homepage. Think about new ideas and content in order to amplify the engagement of customers. Post relevant and suitable content that is attractive and pleasing. You can post articles about working from home and how to deal with this pandemic, etc.

Offer Information:

As we know, content marketing is about replaying your customer’s queries. As your consumers can’t purchase your product from the store, so tell them about your online services. Provide information about online delivery and shipping methods. This is the most valuable thing for your business in this current Covid-19 situation. Tell them about your products and their qualities in the form of blogs and articles. This strategy will help you to run your business even in a crisis.

Aggregate Resources for Consumers:

Again, it is imperative to find out the customer’s requirements and needs. Don’t forget that customers don’t like one-stop-shop. So, aggregate resources for users or consumers in order to provide plenty of options. If you are running a small business, then it is slightly difficult for you. But if your brand is related to a lifestyle brand, then you can arrange virtual events and provide multiples options to your consumer.

Paid Advertising and Coronavirus:

Let’s face it; it is really hard to manage paid ads in these daunting times. But this can be life-saving or game-changing for your business. If you have resources and funds, then it is vital to focus on paid advertisement. As most of the people in lockdown use laptops and mobiles, this is the way they can show your ads and can connect with your campaign and brand. This is the best way to promote your brand and identity.

Social Media Marketing and Covid-19:

Here’s another wildcard for your business which is social media marketing. Use social media sites and apps for promotional purposes but carefully. This can be beneficial for your brand and business.

Be Creative and Social:

Show some uniqueness in your social media marketing. Show your customers that you are with them in these crises. It doesn’t matter that what you are selling; the only thing that matters is how you deal with your consumers. Keep them engage with your posts and blogs and also educate them about the current situations.

Engage in Conversation:

Involve in healthy conversation with your customers when necessary. In this way, you can target your audience and win their trust. But use these resources carefully because a little mistake can damage your efforts which creates a bad impact on your business.

Give Promotions and Discounts:

Offering discounts and promotions on your products is a great thing. But don’t offer these promotions at the start of the crisis. Wait for the appropriate time and then offer discounts after knowing customer sentiment. This can be a great thing in an economic recession and there is a maximum chance that people buy your products by using these discounts and promotions. This thing also attracts cost-conscious purchasers and in this way, your customer base will enhance. Here are some unique kinds of discounts that you can try:

  • Combine two or more products and offer a discount on this bundle. In this, you can offer your customers to try the latest products.
  • Utilize volume-based discounts in order to increase sales.
  • Provide discounts in the form of free delivery or shipping.
  • Offer ‘’buy one get one free’’ deals.

You can also offer special day or event discounts on the specific portions of your products. These are the things that you can try in the Coronavirus situation to survive this financial recession.

Email Marketing and Coronavirus:

Communicating with your customers helps you to retain your consumer base. Email marketing is one of the most effective methods in this process. According to a survey, email marketing can impact customers effectively to change their decisions. Moreover, it is also long-term marketing and helps you to maintain your business in Covid-19.

Keep Your Eyes on Goals:

It is important to define and set your email marketing goals. This thing will help you to focus on your goal and protect you from distraction. Discover innovative and useful email marketing campaigns and maintain your business. Promote stock and sales and give value to the customer’s opinions, and tell your customers about ongoing updates to keep their interest.

Follow Trends:

The trend of automated emails is very useful and effective. These automated emails consist of general solutions that you receive when you perform an action. These emails also help to give auto-replies to customer’s queries. This kind of email flow is very encouraging for users. So, use this opportunity carefully and don’t make blunders.

Encourage Consumer Loyalty:

Promote consumer loyalty by using an email platform. As it looks insufficient in terms of covid-19, but it is really helpful for your business and customer for increasing sales and the company’s revenues.

Develop and Sharpen Ecommerce Store:

Due to lockdown, people can’t purchase products from the store. The only thing which can be beneficial for you is e-commerce trading. Online shopping can increase your sales and also promotes your brand.

Enhance Homepage SEO:

The main purpose of creating a homepage is to introduce people to your business and services. This kind of digital services is game-changing for your business. You can engage your customers and target more audience with the help of these services.

Improve Product Pages:

Keywords are also vital for your products and business. In this way, people can easily find you on the internet and use your services. But it is not as easy as it sounds; you have to do so many things in order to search for trends. After searching the correct keywords, make product descriptions, title tags, and headers. The title tag and Meta description should be innovative and unique.

Speed-up the Page Load Duration:

Page load speed is another important factor that is very important for your business. Sometimes slow loading can frustrate users and after that, they don’t like to search your website. You can reduce page load speed in the following ways:

  1. Reduce the size of files or images.
  2. Review your eCommerce website assimilations.
  3. Minify CSS and JavaScript.

 

Marketing Policies and Missed Chances at some point in COVID-19:

The success of the business is based on meetings in order to create long-term relationships with marketers and customers. But this process is completely ended due to Coronavirus. This is the reason that many companies are facing a management crisis. Many companies are looking for solutions, but only effective marketing can help them to survive in this crisis. These marketing strategies can be long-term opportunities for their businesses

 

 

Rising Marketing Opportunities:

  1. Consumers Prioritize Trusted Affiliations:

The most important thing is to maintain loyal relationships with customers in this pandemic. There are several ways we discuss above like digital marketing, email marketing, and engaging with customers. These things help you to maintain strong relationships with consumers in the future. According to a survey, you can earn or survive in these hard times.

  1. Online Sales and Digital Channels:

One of the biggest benefits of corona is that it teaches people how to channelize their online resources for increasing sales. Many small companies are using these resources and earn major revenue. Approximately 22 percent of its revenues come from online sales. You can use social media advertising, paid advertising, and many other resources for promoting your brand and products.

  1. Social Media Marketing:

Everyone knows the impact of social media on people’s lives. You can also use these resources in order to promote the product. Facebook, Google, and other social media sites are very useful for businesses and companies, especially in these crises. Moreover, this kind of marketing is very effective due to the vast use of smartphones and technology.

 

Missed Marketing Opportunities:

  1. Marketers Turn Inward for Coronavirus Problem-Solving:

Most of the marketers rely on their team members and staff in order to fight with Coronavirus and enhance their work. Many marketers missed the opportunity by not focusing on digital and online resources. This kind of approach has damaged its business and revenue system.

  1. Consumer Acquisition:

In a crisis, only loyal customers can be beneficial for your company. Many companies focus on new customers in this pandemic which results in the decrease of their loyal fan base. This kind of thing has changed their management and revenue system completely.

  1. New Joint Ventures:

It is a fact that new partnerships help businesses to grow and make an impact on the market. Due to the fear of Coronavirus, many marketers don’t affiliate with any company. This thing results in the loss of their revenues and management system. It is important to affiliate or join other businesses so that both companies can share their experience and services. In this way, they can earn a big profit and increase their sales.

 

Conclusion:

In these crises, the only that save your business is digital marketing. As a marketer, you should have to focus on digital marketing and find innovative ways. You can hire the services of digital marketers in order to run your campaigns effectively. It is important to build up strong SEO, improve your website’s design, and make it useful by adding valuable information.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

What are the Four Functions of Management?

Why Market Segmentation is Essential to Your Business

November 29, 2020 10 comments
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SWOT Analysis Whole Foods Market
BusinessManagementMarketingSWOT & PESTLE 

Whole Foods Market SWOT || SWOT Analysis of Whole Foods Market

by Shamsul November 27, 2020

 

Whole Foods Market SWOT | SWOT of Whole Foods Market

 

Whole Foods Market is one of the leading organic food superstores in the US. It established in 1980 and its headquarter is in Downtown Austin, USA. Its annual revenue in 2017 was 16 billion dollars with a net income of 245 million dollars. From grocery to apparel, supplements, body care, prepared food, and many more things, Whole Foods offers multiple products. The main competitors of Whole Foods are Walmart, Safeway, The Fresh Market, and beyond. However, it is a certified organic grocer in the United States. Currently, Whole Foods is operating in Canada, the USA, and the UK with fully functional 470 stores. In this article, we are going to do the Whole Food Market SWOT Analysis.

 

Founded by: John Mackey, Renee Lawson Hardy, Mark Skiles, Craig Weller

CEO: Walter Robb and John Mackey (May 2010–)

Year established: September 20, 1980, Austin, Texas, United States

Headquarter: Austin, Texas, United States

Industry: Grocery store, Health food store

Areas Served: Canada; UK and USA

Numbers of stores: 508

Number of Employees (2019): 91,000

Type: Subsidiary

  

Whole Foods Market SWOT | SWOT Analysis of Whole Foods Market

Strengths of Whole Foods:

 

  • Strong Brand Identification:

It is really easy to find out any company’s future and potential by its brand value and image. It is a fact that consumers prefer those companies having strong brand identification. Furthermore, Whole Foods experienced firm brand identification since its formation. It is ranked as the 3rd most trusted retail company. This thing gives them a unique edge as compare to its competitors.

  • High-class Standards:

The main factor in the success of the product is its quality. Whole Foods provide high-quality products from the beginning. This factor allowed the company to form a strong consumer base. They also ban the products that are harmful to consumers such as non-natural flavors, colors, sweeteners, and harmful fats. Their consumer base is depending on well-educated and middle-class people that prefer quality over price. This is one of the major strengths of Whole Foods.

 

Whole Foods Market SWOT | SWOT Analysis of Whole Foods Market

Weaknesses of Whole Foods:

 

  • Overdependence on US Markets:

The biggest weakness of Whole Foods is that they heavily depend on the US market. Approximately 97 % of its revenue comes from the US market. It won’t survive in case of any collapse in the US economy. Moreover, the company also faces a huge fall down during the recent recession. That’s why they restricted themselves to the UK and Canada.

  • Customer Opinion:

The consumer goods market faced small sales due to overcharging and overpricing from its customers. This thing has created many backlashes and controversies. This kind of initiative and steps can weaken the company’s reputation and brand image.

 

Whole Foods Market SWOT | SWOT Analysis of Whole Foods Market

Opportunities for Whole Foods

 

  • Diversification:

Whole Foods tackle the problem of pricey items and launched a new market which is very affordable in the appearance of 365. This step from Whole Foods Market will effectively cater to middle-class and daily wagers with organic and natural food options. These stores are not very big as compare to real superstores but valuable for people. After facing a huge backlash for overpricing, this initiative from Whole Foods has enabled it to get its real brand image and worth.

  • Worldwide Expansion:

As we already know that Whole Foods is completely relying on the US market. But it has the potential and capability to increase its operations and work internationally. It still has some branches in Canada and the UK. They also need to focus on emerging markets such as Asia, Africa, and Europe. This kind of change will help them to boost their revenue system and market reach internationally.

  • Alliances:

Recently, Amazon declared that it would get Whole Foods and sell it on their website. But the deal was slammed in 2017. This alliance has led to huge success for Whole Foods in terms of profit and worker contribution.

 

Whole Foods Market SWOT | SWOT Analysis of Whole Foods Market

Threats of Whole Foods:

 

  • Negative Publicity:

Whole Foods experienced intense criticism and backlash in 2015 due to overcharging the customers. They also face a lawsuit which creates a bad impact on the brand name. After that, their sales growth has decreased.

  • Rising Competition:

Whole Foods has not handled the competition well from their competitors. Walmart, The Fresh Market, and many more are the biggest rivals of Whole Foods. They offer user-friendly and budget-friendly products to their customers and can cause a huge threat to Whole Foods in the future.

 

Conclusion:

From this complete Whole Foods Market SWOT, you can effectively understand the competitive edge and operations. Whole Foods is effectively managing its operations and profits. It also tackles all the negative allegations. They are also investing in global economies or markets to enhance their working and operations. However, there is one sector where they need to improve is the communication process with the press and media.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Facebook SWOT Analysis | Business Study of Facebook

Walt Disney SWOT Analysis | Business Analysis of Disney (SWOT)

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

 

November 27, 2020 7 comments
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SWOT Analysis of McDonald's
BusinessManagementMarketingSWOT & PESTLE Writing

McDonald’s SWOT || SWOT Analysis of McDonalds

by Shamsul November 17, 2020

 

McDonald’s SWOT || SWOT Analysis of McDonald’s

 

McDonald’s is a renowned fast-food chain in the world. This American-based brand was established in 1940 by Maurice and Richard. After a few years, it was transformed into a quick-growing fast-food chain. Today, McDonald’s is operating with thousands of outlets across the world. It is also considered the biggest provider of toys because they give striking toys with every meal. In this editorial, we will talk about McDonald’s SWOT (strengths, weaknesses, opportunities, and threats). In this way, you can understand its working and competitive advantages. Let’s begin.

 

Company Name: McDonald’s

Founded by: Maurice and Richard McDonald

 CEO:  Chris Kempczinski (Nov 4, 2019–)

 Year established:  April 15, 1955, San Bernardino, California, United States

 Headquarter:  Chicago, Illinois, United States

Industry: Fast food restaurant

Products: Hamburgers | Chicken Coffee | French fries | Breakfast | Soft drinks | Salads | Desserts | Milkshakes | Pancake | Wraps

Number of location: (2019) 38,695 restaurants

Served Area: Worldwide

Number of Employees (2019):  205,000

Type: Public

Annual Revenue (2019): US$ 21.08 Billion

Profit (Net income) (2019): US$ 6.00 Billion

 

Subsidiaries: McCafé, McDonald’s France, McDonald’s Canada, MORE

 

Products & Services:   Coffee | Handcrafted Beverages | Fresh food | Non-food items | Packed foods | Mugs and accessories | Gifts

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Strengths of McDonald’s:

 

To understand the strengths of McDonald’s, you need to look at some factors that ensured the company’s development and success.

  • Most Effective Brand:

McDonald’s holds a prominent position in the world’s ten valuable fast-food brands. That’s why it is among the most favorite and profitable brands in the world. This thing has increased its brand worth and reputation.

  • Delicious Food:

The main strength of McDonald’s is its delicious and high-quality products. Its French fries are one of the tastiest fries in the food industry.

  • Real Estate Company:

Most people don’t know about McDonald’s real estate business. They offer not only fast food but also premium locations around the world. It has a total of 37855 outlets in 120 nations. 35085 are franchises and the remaining are corporation-operated restaurants. Their working style is slightly different from other companies as they won’t provide their name, recipes, ingredients, and act as a landlord when they work in the form of a franchise.

  • Innovative Steps:

McDonald’s is investing in technology in order to meet with future aspects. They also introduce self-service with kiosks and phone orders. These kinds of services are very advantageous for McDonald’s.

  • Technology Acquirements:

McDonald’s recent acquirement of Dynamic Field is a new step to technological advancement. This acquisition helps McDonald’s to enhance their consumer experience with personalized offerings.

  • Maximum Brand Worth:

In 2018, the total brand worth of McDonald’s was 126 billion dollars. This figure was very insane and no one was even closer to this figure. With this statistic, it is the major strength of McDonald’s in the fast-food industry.

  • Enhanced Health Practices and Quality Control:

As we talk about the quality and taste of McDonald’s products, but its quality measures are its major strength point. The company ensures full safety measures and quality control before purchasing ingredients from the third-party. They also decrease the use of antibiotics that are harmful to users. This strategy is appreciated by users and health experts.

  • Leading QSR (Quick-Service Restaurant):

McDonald’s is also considered as QSR (Quick-Service Restaurants) in the US. They also lead the chart in this matter with 38 billion dollars.

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Weaknesses of McDonald’s:

 

To understand the weaknesses or shortcomings of McDonald’s, we have mentioned some important factors as the following:

  • Franchising Model:

As we know, McDonald’s has the best worldwide franchising mode. But with a wide range of franchising, this thing also causes some specific risks. These risks are mismanagement, consumer dissatisfaction, and financial disability. The heavy dependence on the franchise model can affect the brand name and fan-following.

  • Supply Chain Disruptions:

McDonald’s is one of the leading and busiest food brands in the world. But it also faces supply chain issues and interruptions. This thing can cause the unavailability of the products that are dangerous for its working and operations. This thing can lead to a decrease in the company’s revenue and profitability.

  • Lack of Worker Happiness:

In recent times, McDonald’s has experienced severe criticism from its workers. They were demanding in the increment of their wages. These protests and backlash damaged the company’s repute.

  • Loss of Breakfast Menu Charm:

It is a fact that the company’s breakfast sales were unbeatable in 2018. But after that, the company reported a massive fall down in their breakfast sales. This is due to the stiff competition from the competitors as they provide better products and services.

  • CEO Got Fired:

1n 2019, Steve Easterbrook was got fired from the CEO seat due to a consensual relationship with a worker. As it is a violation of the company’s policy, but it affects the brand name.

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Opportunities for McDonald’s:

 

In this section, you will learn about the changes and opportunities of McDonald’s. These factors really help the brand to enhance its working, performance, and growth structure.

  • Affordable Deals:

McDonald’s introduced its 1,2, and 3 dollar deal in 2018 which was appreciated by the customers. These deals are worth-conscious and resulting in the sales and revenues of McDonald’s.

  • New Products:

McDonald’s should focus on further technological advancement and innovative products. They need to introduce new products and items on their menu to attract customers instead of establishing new restaurants or outlets. McDonald’s was also served exclusive beverages to their customers in 2018 which is quite interesting and valuable for users. This thing goes viral and resulting in more profits for the company. They should continue this kind of deals and offers in different regions according to their cultural and geographical conditions.

  • Worldwide Extension:

McDonald’s is effectively working in all sectors of the US, but it faces difficulty in its international operations. In addition, it has the ability to grow its working and outlets in different regions of the world. These markets can be useful for McDonald’s in terms of market share and profits.

  • Reconstructing The Brand Reputation:

As most people are following a healthy lifestyle and reducing the consumption of junk food, but McDonald’s can use this for its favor by providing customized and healthy products to their loyal customers.

  • McDelivery and Online Orders:

McDonald’s is working with UberEats and Door dash to provide online delivery in the US. This kind of approach can increase its sales and reach every corner of the world.

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Threats of McDonald’s:

 

In this sector, we will discuss McDonald’s competitors and threats that can decrease its brand worth and profitability. That’s why it is imperative to tackle these threats.

  • Uncertain Ventures on Technology Programs:

Technological advancement has proven beneficial for McDonald’s, but this kind of investment in innovation can be risky. As most people don’t have enough resources to use these advanced features, then it can cause a big threat to McDonald’s to lose its profit game.

  • Severe Competition From Rivals:

There are several competitors of McDonald’s such as Burger King, KFC, Subway, and many more. But the biggest rival of McDonald’s is Check-fil-A in QSR (Quick-Service Restaurant) area.

  • Cultural Threat:

McDonald’s is a famous worldwide fast-food chain, but there’s always a chance to face cultural threats from different regions which can damage the brand name. For example, McDonald’s experienced huge backlash from various Muslim countries for using ‘’haram’’ ingredients in their products. These controversies and scandals are not beneficial for the company at all.

  • Modern Fast Food Trends:

McDonald’s is still considered outdated in its products and menu. They tried to follow and compete with the latest trends but this thing didn’t work for them. That’s why they are still struggling in this matter.

  • Invariable Environmental Worries:

McDonald’s also facing severe pressure to enhance its working and nature-friendly environment. They also faced criticism from environmental activists over the use of plastic bottles and straws.

 

Conclusion:

McDonald’s is one of the leading fast-food brands in the industry. It has loyal customers and fan-following locally and internationally. But they need to look at several other factors to boost their operations and working as we mention above.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

November 17, 2020 13 comments
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SWOT Analysis of Ford
BusinessManagementMarketingSWOT & PESTLE 

Ford SWOT Analysis | Business Analysis of Ford

by Shamsul November 17, 2020

 

Ford SWOT Analysis | Business Analysis of Ford

 

While studying the Ford SWOT Analysis, the marketing students found that how Ford, a pioneer Motor company used their competitors’ advantages and this automaker company became one of the most innovative vehicle companies in the world.

The founder of Ford was Henry Ford. Undoubtedly, it is one of the world’s best car brands. They sell commercial vehicles under the banner of the Ford brand. They also sell luxury vehicles under the banner of the Lincoln brand. It is a giant American Automobile manufacturer company and earns huge revenue with their luxury cars. They produce 1-3 million vehicles every year. It is the biggest automobile manufacturer in the world. That’s why we thought to analyze their performance. Let’s do the SWOT analysis of Ford Motor Company, its strengths, weaknesses, opportunities, and threats.

 

Company Name: Ford Motor Company

Founded by: Henry Ford

CEO: Jim Farley (Oct 1, 2020–)

Year established: June 16, 1903, Detroit, Michigan, United State

Headquarter: Dearborn, Michigan, USA

Divisions: Lincoln; Ford; Motorcraft

Industry: Automotive

Vehicle Production: (2018, around 6 million), 2019, around 5.4 million units

 Type: Public

 Ticker Symbol: NYSE: F

Total Employees: (2019) 190,000

 Annual Revenue (2019): US$ 156 Billion

 Profit (Net income) (2019): US$ 47 million

 

Subsidiaries: Lincoln, Ford Motor Credit Company,  Ford Otosan, MORE

Products & Services:   Automobiles| SUVs | Pickup Trucks | Auto parts | Commercial Vehicles

Competitors: General Motors| Toyota | Tata Motors | Hyundai | Honda | Daimler | Tesla Motors | Volkswagen | Renault | Nissan | Fiat Chrysler

 

Ford SWOT Analysis | Business Analysis of Ford

Strengths of Ford (Internal Strategic Factors):

 

  • Worldwide Popular Brand:

Ford has a prominent position and respect in the automobile industry. But it is really popular as a worldwide brand due to its success in advertising and marketing. In 2018, its brand value is 12.7 billion dollars.

  • Development and Research:

The main strength behind the success of Ford is its advanced research and development in the automobile industry. As a popular global brand, they are still trying to enhance their performance and working in many sectors such as efficiency, fuel, consumer satisfaction, and safety standards.

  • Different Offerings:

With innovation according to consumer needs, Ford is offering top quality vehicles and commercial cars to its customers. They are well-known due to the variety of cars and sustainable vehicles.

  • Flexibility:

Despite the fact that Ford is a leading automobile company, they are also working on the improvement of many sectors such as lightweight cars and cabin technology to boost their technology. In this competitive era, these are the major strength of Ford which makes it different from other automobile companies.

  • Vast Network:

Ford has a functional manufacturing existence in 62 countries. With this diverse and vast network, its consumer base is very huge. They manufacture cars with standardized procedures and also working on different fuel resources.

 

Ford SWOT Analysis | Business Analysis of Ford

Weaknesses of Ford:

 

  • Product Recalls:

In 2016, Ford experienced a big decline in revenue, and their image tainted due to faulty door latches. They also recalled the vehicles in 2015 due to the protection failures of Takata airbags.

  • Poor Foothold:

As Ford is working in many regions of the world, but their footprint in many regions is weak and vulnerable. They also lack in productivity and performance due to a weak foothold. In India, they have a very weak foothold.

  • Bad Reputation:

In comparison with Japanese and European rivals, Ford has a bad reputation and image. With this bad reputation, they can lose their worth and revenue game.

  • Overreliance on the United States:

As Ford is an American-based automobile company, that’s why they are heavily dependent on United States markets. It is a big weakness of Ford because they can earn more profit by targeting China and India.

 

Ford SWOT Analysis | Business Analysis of Ford

Opportunities of Ford:

 

  • Environment-friendly Vehicles:

As Ford is already working on efficiency and fuel, they should focus on eco-friendly vehicles to expand its reach and market share. The company can manufacture such cars that run on different forms of energy. They already manufacture C-Max and Fusion Hybrid car. They can work a lot in this sector and considered it as an opportunity for themselves.

  • Expand Consumer Base:

As we know that China and India are emerging markets. They need to focus on these regions in order to increase their customer base and fan-following. This opportunity can be beneficial for Ford in terms of profit and market reach.

  • Digital Marketing:

As digital marketing is one of the most useful ways to promote any brand. That’s why Ford should work on digital marketing in order to flourish its consumer and supplier engagements.

  • Self-Driving Car:

Ford invested 1 billion dollars in artificial intelligence to manufacture self-driving car Argo AI. They partnered with Postmates and Walmart to experiment with the potential of grocery delivery.

 

Ford SWOT Analysis | Business Analysis of Ford

Threats of Ford:

 

  • Stiff Competition:

The biggest rivals of Ford in the automobile industry are Toyota, Tata, and Tesla. They are facing stiff competition from these heavyweights. Ford is struggling to maintain its position and innovation in the automobile industry.

  • Increase Cost of Raw Materials:

As the prices of steel and steel coin are increasing day by day, this thing can affect the manufacturing of Ford. It is one of the major threats for Ford.

  • Compliance and Regulations:

As new regulations and compliances are changing due to environmental change, it is necessary for Ford to manufacture high-quality vehicles that are user and eco-friendly.

 

Suggestions:

  1. It is really important to hire skilled and professional employees and the workforce in order to increase efficiency and global operations.
  2. They also need to focus on the manufacturing of nature-friendly vehicles to attract more customers.
  3. They need to think about the partnership with Uber and many other app-based services to increase its revenue and consumer base.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

SWOT Analysis of Chipotle || Chipotle SWOT Analysis

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

 

November 17, 2020 14 comments
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SWOT Analysis of Facebook
BusinessManagementMarketingSWOT & PESTLE 

Facebook SWOT Analysis | Business Study of Facebook

by Shamsul November 16, 2020

 

Facebook SWOT Analysis | Business Study of Facebook

 

SWOT analysis of Facebook helps us to understand the working strengths, weaknesses, available opportunities, and possible threats of the company.

Facebook is one of the biggest social websites in the world. It was founded in 2004 and its current CEO is Mark Zuckerberg. Fb is an engaging social site and very popular among people. It is still growing very rapidly in the presence of heavyweights such as Twitter, Pinterest, and many more. In this post, we will talk about the Facebook SWOT Analysis (strengths, weaknesses, opportunities, and threats of Facebook). Let’s start.

 

Company Name: Facebook, Inc.

Founded by:   Mark Zuckerberg | Andrew McCollum | Eduardo Saverin | Dustin Moskovitz | Chris Hughes

 CEO:  Mark Zuckerberg (Feb 4, 2004–)

 Year established:  February 2004, Cambridge, Massachusetts, United States

 Headquarter:  Menlo Park, California, United States

 Number of Employees (June 2020):  52,534

Type:  Social networking service

Service available in 111 languages – Worldwide

Symbol: FB

Monthly active users (31 June 2020): 2.70 billion

Annual Revenue (2019):  US$ 70.7 billion

Net income | Profit (2019):  US$ 18.48 billion

Subsidiaries:   WhatsApp | Oculus | PrivateCore | Onavo | LiveRail | MORE

 

 

Facebook SWOT Analysis | Business Study of Facebook

 Strengths of Facebook:

 

  • Dynamic Brand:

For ultimate stability and enduring sustainability, it is necessary that your brand should be strong. The major strength of Facebook is that it is a valuable and dynamic brand. It stands at the 5th position by Forbes in the most valuable brand list. In the social media industry, Facebook is considered one of the strongest brands with 88 billion dollars of brand value.

  • Expanded Portfolio:

It is another factor that ensures long-term stability. Facebook clearly understands this factor that’s why they extended its portfolios in different areas. Most of the big names such as Instagram, WhatsApp, Messenger, Workplace, Calibra, and Portal are working under its supervision. That’s why we can say that Facebook has the strongest diversification.

  • Market Control:

It is imperative to dominate the market in order to get a prominent position. Facebook and its relative products such as Messenger, WhatsApp, and Instagram are leading the chart with monthly active users of 2.8 billion.

  • True Customer Base:

The company’s stability and success are determined by the people who followed it. Facebook has strong fan-following and loyal consumers. Nearly 40 percent of the world people use Facebook and its relative apps. That’s why it is undoubtedly difficult to compete with Facebook.

  • World’s Greatest Worker:

The HR policies of Facebook are globally appreciated in the social media industry. They are best known to attract people due to their effective policies.

  • Imaginative Leadership:

The visionary leadership of Mark Zuckerberg is the major strength of Facebook. This kind of vision has proven beneficial in terms of culture, sustainability, and innovation. That’s why they always hold a good position in management and leadership.

  • Focus on R&D:

The main success of a company is dependent on its initiatives for technological advancement and innovation. Facebook is one of the leading social media sites that invest most of its revenue in R&D. They also increased the investment amount from 4.8 billion dollars to 13.6 billion dollars.

  • Powerful Marketing Business:

Facebook is a big name in the industry, but its major source of income depends on advertisements. Approximately 69.66 billion dollars came from advertising in 2019.

  • Valuable Marketing Approach:

Facebook’s marketing strategy is very simple. Nearly 2 billion users use their apps every day that makes it a strong and valuable brand in the social media industry.

 

Facebook SWOT Analysis | Business Study of Facebook

Weaknesses of Facebook:

 

  • Consumer’s Privacy Concerns:

Facebook faces huge backlash and criticism over its ignorance in the mishandling of customer’s privacy. In 2017, they lost approximately 15 million users due to this factor. It is really important to address these concerns in order to improve its stability and popularity.

  • Overreliance on Publicity:

Facebook heavily depends on its advertising. They earn approximately 98 percent of their annual revenue from advertising and promotion. In 2019, its advertising revenue was 69.66 billion dollars out of 70.70 billion dollars.

  • Scattering False Information:

Facebook also faces huge backlash and protests due to spreading false and fake information. It is really crucial to control these fake news and information in order to improve its brand image.

  • Resistance in Management:

Continuous controversies and scandals created a bad impact on the management of Facebook. They also need to figure out these issues in order to enhance their working and operations. This weakness also needs a proper solution.

 

Facebook SWOT Analysis | Business Study of Facebook

Opportunities for Facebook:

 

  • Expand Its Approach:

As Facebook also owns Messenger, WhatsApp, and Instagram, they earn a big portion of their revenue from these portions. It is really imperative for Facebook to diversify its portfolio beyond social sites. They have the ability and potential to do this task.

  • Enhancement in Existing Platforms:

Facebook has the ability to diversify its existing platforms such as online dating and online video streaming in order to compete with heavyweights like YouTube, Tinder, Netflix, and etc.

  • Expanding Integration to other Apps:

As technology is increasing day by day, it is necessary for Facebook to improve its working through advancement in different forms such as e-commerce surveys, blogs, games, and many more.

  • Target Audience and Users:

As we know that Facebook is a famous and leading social media site in the world, but it is really imperative to target new audiences and users. Facebook has the ability to attract new users with unique features such as LinkedIn and many other apps.

  • Development Through Different Acquisitions:

Facebook is already in lead with the acquisition of Instagram, Messenger, and WhatsApp, but they also need to diversify their portfolio with different acquisitions. They recently obtained CTRL-Labs that are very beneficial for Facebook.

  • Take Advantages of Changing Advertising Trends:

It is really vital to introduce the latest trends to target new people. According to a study, the majority of people are using Facebook via a mobile app. They need to enhance their mobile-based marketing and advertising in order to generate more revenue and profit.

 

Facebook SWOT Analysis | Business Study of Facebook

Threats of Facebook:

 

  • Competition:

The competition between Facebook and many other apps is really stiff. With the entrance of TikTok, it looks like the future of Facebook is in little danger. TikTok has gained huge popularity among youngsters in just a few periods of time. To counter TikTok, Facebook has launched a similar video platform in the form of ‘’Lasso’’.

  • Increased Regulations:

Due to an increase in unfavorable laws and regulations, Facebook is facing huge restrictions in major parts of the world. They need to address these problems with proper management and transparency to gain popularity.

  • Bans in Different Regions:

Most countries such as Russia, North Korea, Iran, and China banned Facebook. The reason behind this is political disputes and unethical content. It can damage Facebook’s popularity in front of its fans and users.

  • Data Violate:

In 2019, nearly 267 million Facebook user’s data was leaked including their name, address, and mobile numbers. Due to this reason, Facebook experienced huge backlash from the users which results in the loss of millions of customers.

  • Latest Digital Toll:

Europe and the UK imposed new digital taxes which can affect Facebook’s revenue system. In this way, most of its profits go in the form of these taxes and tariffs.

  • Spoiled Status:

Cambridge Analytica and New Zealand’s terror live stream scandals, Facebook’s reputation was badly affected. This is a major threat for Facebook if this kind of scandal and controversies happen on regular basis.

  • Fake and Duplicate Accounts:

Facebook reported 11 percent of duplicate and 5 percent false accounts. These fake accounts are originated mostly from Indonesia, Vietnam, and the Philippines.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

 

Read More:

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

Macy’s SWOT Analysis | SWOT Analysis of Macy’s

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

 

November 16, 2020 8 comments
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