Monthly Archives

March 2022

Strategy for Business
BusinessManagementMarketingWriting

Strategy – Importance, Definition, and Attributes

by Shamsul

Strategy – Definition, and Features

 
Strategy represents an action that managers of an organization take to achieve the company’s desired outcomes. The word “Strategy” comes from Greek which is a combination of two words such as “stratus (meaning army)” and “ago (meaning moving).” It can also be defined as the direction set for the organization and its several parts to attain chosen results. You can build a strong strategy by creating a comprehensive strategic planning process.
 
A strategy’s main aim is to integrate organizational actions and exploit and direct the resources within the environment. This is crucial to achieving the present goals. While building a strategy, keep some important factors in mind, such as suppliers, competitors, employees, customers, and other relevant factors associated with your firm.
 
Strategy includes various factors and behaviors of customers, shareholders, society, and others. It can also be explained as knowledge of the objectives, the vagueness of functions, and the requisite to take into knowledge. In short, you can call it a blueprint of goals and objectives. Sometimes, you need to compromise on several policies just to meet the goals.
   
 
Features of Strategy:
 
 
  • It is really important to see future outcomes. Without an effective strategy, companies can deal with uncertain events and negative results. Because these things can disrupt the business of an organization.
 
  • Strategy involves long-term developments such as product innovation, unique and effective methods of production, and more.
 
  • Strategy is crucial to understanding the behavior of consumers and rival companies. It also helps to determine employee behavior.
 
 
   
 
Strategy helps to define the roadmap of a company. On the other hand, it also defines an organization’s mission, direction, and vision. Thus, it aims to maximize a company’s opportunities and strengths and minimize its weaknesses and threats.
 
 
 
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BUSINESS & MARKETING STRATEGY OF UNILEVER
   
 
MARKETING STRATEGY OF TATA MOTORS
 
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  7 Habits of Successful Marketing  
 
 
BusinessManagementMarketingWriting
 
7 Best Habits of Successful Marketing & Marketers
 
 by Shamsul   
 
 
 
 
 
 
 
 
7 Best Habits of Successful Marketing & Marketers
 
 
Stephen Covey is a popular author known for his book called “The 7 Habits of Highly Effective People”. The self-help book was written by the author majorly highlights Modern Marketing Trends. You can find other self-help books written on the same topic by other authors. The launching of these books itself indicates a growth in the marketing industry globally.
 
Though, there are still various aspects of marketing needed to be explored. Retail domains are consistently in use by vendors these days. Let us have a look into the areas that are in use by the experts for generating desired results.
 
Google is a platform that offers a diversified range of searches to users. Upon using the search, we found computer-generated applications available. Other than 7 habits of effective digital marketing, content, and inbound strategy, CRM software’s are available to identify and refine data related to the advertisement. Surprisingly, the CRM software has the ability to get in contact with the stakeholders via email.
 
Undoubtedly, social marketing content and practices are actively followed by enterprises. For a moment, let us consider promotion as a broader domain. We will realize that consumer and to-do business promotion is a different concept altogether. Now, there is a question that requires an answer. Will there be any strategy suitable for both business and consumer marketing? Well, let us have a try at least.
 
 
7 Habits of Effective Marketing
 
Define and understand your customer
   
 
Research/identify competitors and positioning
 
Develop and implement a marketing plan
 
Manage implementation via a calendar
 
Practice digital excellence
 
Mater social media
 
Measure and report
 
   
 
Define and understand your customer
 
First of all, we need to admit the fact that certain features of marketing will remain unchanged. Likewise, understanding the customer is a mandatory requirement. Every enterprise will focus on target audience details. When it comes to consumers, marketers must keep an eye on demographics. On the other hand, business dealers have to focus on behavioral, Psychographics, and geography domains. All these marketing areas are vital in the decision-making process of products or services.
 
 
Research/identify competitors and positioning
 
Secondly, marketers always prefer to handle brands that have competitors. As a brand, you must realize that brand acceptance and its position matter the most. For a brand, it is equally important to know what customer actually perceives about the brand. How is your competitor influencing the customers? What is the actual difference between you and your competitor? It is obvious that there is a whole questionnaire that is to be answered for proper marketing. Do you have any unique offers or promotions? There are online tools available with which it is a lot easier to plot the categories with variable parameters. All these details can truly be fetched from the graphical representation of the tools (see rock merchandise example below). As mentioned earlier, with this activity, it is easier to do branding, messaging, and product strategy. This practice is almost the same in every marketing scenario.
 
 
Develop and implement a marketing plan
 
The modern marketer’s third and most important habit is that they always have a plan in mind. A layout or a plan refines a whole strategy. Modern retailers don’t just rely on news and circulations; they proactively work and implement the designed plan. As an advertisement specialists, we can professionally manage retail practices. We can offer 4 different types of marketing plans and checklists. These plans include strategic, Tactical, Functional, and Project Plans.
 
   
 
 
Manage implementation via a calendar
 
In promotions, timelines are mandatory. You can achieve the milestones only within the defined time frame. The fourth habit of an effective marketer is that they take the initiative with a deadline. In this modern era, third-party enterprises are available that can help implement strategies. The managing approach means the implementation with the help of a promotion calendar. Effective marketers always define deadlines with calendars. Making a calendar an essential part of your plans means there is a higher probability of success.
 
 
Practice digital excellence
 
Fifth, highly effective marketers use digital excellence. In this digital world of the internet, everyone is now accessible. In order to take advantage of the digital experience, enterprises must have to invest in website development. A website requires linking with other sources in order to get the incoming traffic toward the page. The users coming towards the web link must be directed toward the useful content.
 
Moreover, users just need to register as it provides data for further marketing strategies. SEM, PPC, and Google are in use as the network bridges. Above all, search engine optimization can consistently bring organic traffic to the website. SEO is a widely used digital excellence tool. Search engines use predefined algorithms for every website. These algorithms can also be managed with SEO.
 
 
Mater social media
 
Social media is the domain with the most effective in terms of marketing. Marketers know that the number of social media is increasing day by day. Advertisement specialists use social media as a platform that has everything they need. There are tools available for social commerce and advertising.
   
 
Consumers and business marketing scenarios are a bit different from one another. Likewise, for consumer advertisement, Facebook is termed as the best link and the same is the case with business publicizing. Moreover, LinkedIn is a business platform with diversified links. Furthermore, YouTube and Twitter are the channels that can bring direct traffic to any website. Pinterest and Instagram also are the most common social media partners that can play a positive role in consumer retail.
 
 
Measure and report
 
Last but not least, measuring the process and reporting can make a difference. Multiple parameters can identify the results. Likewise, metrics, analytics, key performance indicators (KPIs), dashboards, and Marketing Return on Investment (MROI) are available for evaluation. You can also use all these options to ensure the achievement of all marketing targets. You can find several automated software available. Indeed. few of this automated software can assist enterprises in implementing marketing strategies with weekly, monthly, bi-annually, and annual reporting.
 
 
 
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  Vision and Mission  
 
 
BusinessManagementMarketingWriting
 
Importance of Vision and Mission Statements
 
 by Shamsul   
 
 
 
 
 
 
 
Importance of Vision and Mission Statements
 
 
One of the most asked questions from observers and managers is whether a company has a mission and a mission statement. If you are a business student, then you must know the value of vision and mission. This article is going to cover why vision and mission statements are important. We will also discuss the advantages that it provides to a company. According to several pieces of research, companies that have a strong, coherent, meaningful, and articulate vision and mission can increase their success chances. Here are some benefits of the vision and mission statement.
   
 
  • Vision and mission help to gel managers and employees. They give them a sense of identity and belonging. They are really crucial for the identity of a company and carry its motto.
 
  • Vision and mission also help to identify the dynamic condition of the market as well as its climate. They also provide a sense of existence and give the right direction to an organization.
 
  • Both statements are focal points for workers or managers to recognize themselves with the company’s processes. If some people do not follow these vision and mission statements then it also deters them.
 
  • Vision and mission statements help to translate various objectives into a workable framework and to assign work to people who are responsible for achieving the company’s success.
 
  • They help to define the core work structure and turn objectives into actionable things.
 
  • They give the reason for existence to the managers and employees. It is one of the important features for us because we need some meaning to perform or complete anything. Here, vision and mission statements provide important meaning.
 
 
   
 
Performance Parameters:
 
To set the actionable and performance parameters, vision and mission statements provide a meaningful, articulate, and clear picture. In a nutshell, vision and mission statements are very beneficial for a company or an organization. Due to this reason, companies and organizations spend so much time defining their mission and vision statements. They know it is necessary for their success and long-term growth.
   
 
 
 
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  Business Environment  
 
 
BusinessManagementMarketingWriting
 
What are the Basics of Environmental Scanning
 
 by Shamsul   
 
 
 
 
 
 
 
Environmental Scanning
 
 
The organizational environment is based on both internal and external factors. Thus, it is crucial to analyze the environment to see the future factors of an organization. That’s why internal and external environment analysis is important for the success of an organization. Moreover, Environmental scanning denotes controlling and exploiting information about relationships, trends, occasions, and trends. Managers of any organization can use this process to identify the future path. It also helps to identify threats and opportunities present in an environment. With this method, they can maximize opportunities and minimize threats.
 
In environmental scanning, internal analysis is the first step. A company or an organization must analyze the internal factors existing in the environment. It includes employee collaboration with others such as employees, management, managers, shareholders, and more. The connection between these factors is really crucial for analyzing internal factors. Moreover, companies can use several methods like surveys, interviews, and discussions to analyze internal factors. Internal factors involve the strengths and weaknesses of a company.
   
 
Nowadays, the business environment has become more competitive. The rapid changes in the market lead to many threats as well as opportunities. Therefore, They are referred to as external business environments. Hence, it is imperative to identify competitors’ next actions and moves. In this scenario, an organization is highly exposed to many environmental factors. They are infinite that’s why it is hard to cope with them. Regular monitoring of external factors helps to protect the organization from many negative outcomes. Here are three important factors that must be analyzed in external analysis,
 
 
Industry environment.
 
   
 
Local environment.
 
 
Socio-economic environment.
 
 
Analyzing the environment of the industry requires an assessment of the competitive framework. It includes its competitors and their products, offerings, and marketing strategies. Moreover, the overall environment of the market, business, and consumers also plays a huge role. A company must analyze the globalization of the competitive market for the assessment of the national environment. On the other hand, analyzing the macro-environment of an organization also requires the full detail of its political, economic, social, technological, legal, and environmental factors. Along with this, external environments like threats and opportunities are also crucial for an organization. Managers of an organization should analyze the present state along with its future states.
 
 
 
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FOUR TOOLS TO MAKE YOUR WRITING BETTER, NO MATTER YOUR AGE
   
 
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  Business Policy  
 
 
BusinessManagementMarketingWriting
 
Business Policy – Definitions and Features
 
 by Shamsul   
 
 
 
 
 
 
Business Policy – Definitions and Features
 
 
Business Policy describes the opportunity within which the assistants take decisions in a firm. It allows lower-level management to cope with the issues without discussing them with higher authorities. They help to identify the limits within which decisions should be taken. It also deals with acquiring potential resources to achieve the company’s long-term success. These decisions affect the profitability of an organization.
 
 
Features of Business Policy:
 
  1. Specific:
 
Business policy must be definite or specific. If it is unclear, then it will make the implementation process highly complex.
 
  • Clear:
 
It must be clear so that there is no risk of doubt or uncertainty. Make sure that all the points in the business policy must be clear and understandable.
   
 
  • Reliable:
 
Business policy should be reliable so that everyone can follow it efficiently.
 
  • Appropriate:
 
It must be appropriate in order to achieve organizational goals.
 
  • Easy:
 
It must be understandable and easy so that everyone can understand it.
 
  • Comprehensive:
 
The policy should be inclusive in order to have a wide range.
   
 
  • Flexible:
 
Business policy must be adaptable so that you can change it according to the changing market conditions and trends.
 
  • Uniform:
 
In order to avoid uncertainty and doubts, the policy must be stable or uniform.
 
 
   
 
Difference between Policy and Strategy:
 
There is a huge difference between policy and strategy. We are going to describe the difference between these two terms,
 
  1. Basically, policy is the blueprint of organizational activities. While strategy is linked with organizational decisions in order to achieve success.
 
  • Formulation of policy is the responsibility of higher level management. The formulation of strategy is done by lower/middle level management.
 
  • Business Policy deals with everyday activities while strategy deals with strategic decisions.
 
  • Policy is linked with actions and thought while strategy is linked with just actions.
 
 
 
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ABC ANALYSIS: A METHOD FOR BETTER BUSINESS PLANNING
 
WHAT IS THE BUSINESS STRATEGY – OUTLINE OF THE PLAN AND ACTIONS
 
ARE YOU INTERESTED TO KNOW BUSINESS MODEL OF FOODPANDA
 
 
 
 
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  BCG Matrix Tool  
 
 
BusinessManagementMarketingWriting
 
What is BCG Matrix | Comprehensive Details and Its Limitation
 
 by Shamsul   
 
 
 
 
 
 
 
BCG Matrix
 
It is a four celled matrix developed by Boston Consulting Group, USA. BCG Matrix is a 2×2 matrix that is used to analyze the marketing strategy of an organization or firm. It gives a comprehensive graphical representation to an organization to assess its business according to its market growth and share. It is based on two-dimensional analyses of strategic business unit management. In short, it gives a complete analysis of environment evaluation and business potential. According to BCG matrix, a business could be ordered as low or high according to its market cap and industry growth,
 
  1. Relative Market Share
  2. Market Growth Rate
 
In BCG Matrix, there are four cells that represent categories such as stars, question marks, cash cows, and dogs. A company can analyze its product line on the bases of these four factors and categorize them accordingly. The Star category represents the most profitable products and the question mark shows those products that are not making any profit for the company. The cash cow category represents those products that are making decent profits. Here is the detailed explanation of these four factors,
   
 
1- Stars:
 
Products or offerings with a large market share fall in the star category of BCG Matrix. This kind of product contains the largest market cap or best-selling status in the competitive market. Moreover, star category products need huge investments to retain the lead. In this scenario, net cash flow is slightly between slow to moderate. Strategic business units located in this category are very compelling because of their prominent place in the competitive industry. The products in star cell can be converted into cash cows on the basis of their growth and market share.
 
2- Cash Cows:
 
Products or services with a large market share in the mature business environment mostly fall in the cash cows cell. These companies mostly follow stable business strategies. They need small investments to enhance business performance. In short, this factor is the base of any company or organization for its bright future. You can exploit retrenchment policy if the products in the cash cows cell lose their demand or worth.
 
3- Question Marks:
 
Products or product lines that have low market cap and demand usually fall under the question marks cell. These products typically operate in high-growth markets. They need huge cash to maintain their position. They need continuous attention and planning. In question marks cell, mostly new products are located in this category. They require expansion strategies and try to venture into other markets. With huge investments, you can shift question marks products to cash cows or star cells.
   
 
4- Dogs:
 
Businesses that have feeble market cap and growth usually fall in this cell. They don’t generate any profit for the company but require constant investment. They create a negative impact on the profitability and growth of the company. Only a retrenchment policy can make dog cell products profitable. These products have a low market cap due to several reasons such as poor quality, high costs, inappropriate marketing, etc. It is crucial for businesses to minimize the number of dogs’ products.
 
 
Limitations of BCG Matrix:
 
Here are some limitations of BCG Matrix,
   
 
  1. This business analyzing tool only classifies products as high and low, but products can be medium in profitability and market share. It is a major limitation of BCG Matrix.
 
  • This model does not define the market clearly.
 
  • If the company has a high market share, it does not mean that they are generating higher profits. High costs are always associated with high market share.
 
  • BCG Matrix only classifies businesses on the basis of their profitability and market share, but they are not the only signs of growth. However, this model does not pay attention on other indicators of profitability.
 
  • People consider it the simplest method, which is a weakness.
 
 
 
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SWOT ANALYSIS || SWOT MATRIX || STRATEGIC ASSESSMENT
 
POMODORO TECHNIQUE: HOW TO RESIST DISTRACTIONS AND INCREASE PRODUCTIVITY
 
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  Unilever SWOT Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
SWOT Analysis of Unilever That Make Sustainable Living
 
 by Shamsul   
 
 
 
 
 
 
 
SWOT Analysis of Unilever
 
 
Unilever is one of the best multinational consumer goods companies and operates in more than 190 countries around the globe. This company is the manifestation of quality and excellence. Its track record in fast-moving consumer goods is exceptional, and it generates revenue in nearly every country of the world. The company’s biggest strength is its global presence with different mindsets according to the country’s culture. Unilever has successfully managed its business during recessionary situations. However, they cannot ignore growing threats in the international markets. Emerging local players are one of the biggest threats for Unilever. Here, we will utilize SWOT Matrix to identify the company’s business scenarios. We will conduct a SWOT analysis of Unilever. It is based on its strengths, weaknesses, opportunities, and threats. Here we go,
  
Company Name: Unilever
 
Founders: Antonius Johannes, Jurgens, Samuel van den Bergh, Georg Schicht
 
Founded: Sep 2, 1929, United Kingdom
   
 
Headquarters: London, United Kingdom
 
Parent Company: Unilever Plc
 
CEO: Alan Jope (Jan 1, 2019-)
 
Type: Consumer goods
   
 
Sector: FMCG
 
Tagline: Feel good, look good, and get more out of life.
 
Unique Selling Proposition: Good brand recall value and sustainable practices
 
Customers: Upper, middle, and lower class people
 
Target Consumers: Individuals and households
   
 
Number of Employees: 149000
 
Revenue: 52.44 billion EUR (2021)
 
Net Income: 6.621 billion EUR (2021)
  
Strengths of Unilever | SWOT Analysis of Unilever
 
  • The company’s strong presence around the world is one of its major strengths. Its extensive global reach and footprint allow them to generate massive revenue. That’s why its brand recall value and image are very powerful in local and international markets.
 
  • Unilever has a broad product portfolio with quality. Its diversified product range makes it highly impactful and unique. So, it has positioned itself in the competitive market excellently. Their offers are according to the preferences of consumers.
 
  • Its R&D sector has contributed a lot to its overall success. Just because of research and development, the company is producing innovative and high quality products at cheaper costs. That’s why it is a game-changer in every country.
 
  • The company has a competitive edge over competitors because of its flexible pricing strategy and expertise in various sectors like manufacturing, distribution, and selling. Due to these effective policies, the company is present in every corner of the world.
 
  • Unilever has several manufacturing plants in more than 270 different locations of the world. They are taking advantage of this thing and manufacturing products seamlessly.
 
  • The biggest strength of Unilever is that they combine global ideas with local execution. They utilize “Glocal” strategies to win the hearts and minds of customers. That’s why customers love to buy and consume its products. Such loyalty from fans makes the company successful in the competitive market.
 
 
   
 
Weaknesses of Unilever | SWOT Analysis of Unilever
 
  • The fast-moving consumer goods sector is uber-competitive. The company’s biggest rival is P&G, with a diversified product portfolio. Nestle is another big trouble for the company. They are eating each other’s market share to take the lead in the market in terms of revenue and profits. On the other hand, the presence of local players in the market also weakens the business performance of Unilever.
 
  • Unilever’s products can be replaced with alternates in emerging markets such as Asia and Africa. The foothold of domestic players is huge in these regions and it shows the weakness of Unilever.
 
 
Opportunities for Unilever | SWOT Analysis of Unilever
 
  • In the emerging markets, people want to adopt a western lifestyle, and it opens several doors of opportunities for Unilever. It is happening due to globalization and global media. Moreover, Unilever can target those customers who are really inspired by the western lifestyle by offering products according to their tastes and preference.
 
  • Countries like India, Pakistan, China, and so on have so much potential for the company for its growth and expansion. The company can generate trillions of dollars from these emerging markets. They can capture a strong customer base from these markets. It is one of the biggest opportunities for the company.
 
  • Unilever can target health-conscious consumers by offering good quality products. Because they can manufacture special products for health-conscious consumers to win their hearts.
 
  • Unilever’s response towards the environment, sustainability, and social responsibility is significant. Surely, they are adopting ethical ways to produce goods. In this way, the company can get the attention of people also who prefer responsibly made products.
 
 
Threats to Unilever | SWOT Analysis of Unilever
 
  • The current economic recession has created a big dent in the growth of many FMCG companies. Unilever is also facing the perks of economic recession. If it goes long, it can threaten the company’s overall profitability. Every company is trying to provide better quality at lower prices to retain consumers. Such activities are not good for the company.
 
  • There is no doubt about it that Unilever is still way beyond its competitors like P&G and Nestle. The increasing awareness is creating a bad impact on the business performance of FMCG companies. Criticism from people over its policies and practices are also creating a bad image of the company. The company needs to follow effective strategies and practices to stay competitive in the market.
 
  • The constant threat from local players is another big trouble for the company. They are providing better quality at lower prices. They are disturbing the revenue stream of the company in many ways. Local players don’t need to pay international tariffs and taxes as compared to Unilever, so their products are much cheaper.
 
  • The entry of several Asian multinational organizations in the FMCG sector has also put the business performance of Unilever into trouble. Certainly, these emerging companies are one of the company’s significant threats and affect its international foothold. They are dominating in different western markets, which is not a good sign for the company.
 
 
Summary | SWOT Analysis of Unilever
 
The company has been in the FMCG sector for many decades. However, it is doing well in several countries, but it is facing severe competition from competitors like Nestle and P&G. Thus, the company should target emerging markets like India and China that can give Unilever much needed boost. We are pretty sure that it will make a strong comeback.
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help to write content to drive more traffic and boost conversions, get in touch through Contact our team?
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
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  Standard Chartered SWOT  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
SWOT Analysis of Standard Chartered | A Superb Financial and Reliable
 
 by Shamsul   
 
 
 
 
 
 
 
SWOT Analysis of Standard Chartered Bank
 
 
Standard Chartered Bank is one of the most renowned and reliable names in the financial services sector. It offers banking services to customers. The company’s high growth is the result of unique offerings and exploiting opportunities. Therefore, we are conducting its SWOT analysis. Indeed, SWOT is a superb strategic planning tool that stands for strengths, weaknesses, opportunities, and threats.
 
About Standard Chartered Bank:
 
Standard Chartered Bank is probably one of the oldest companies in the international banking sector. It is a British financial company with extensive international reach. The headquarter is located in London. With more than 87000 employees and 1200 branches, it has had an incredible impact across the world. 
 
Presently, it is providing its services in more than 70 countries. The company has a strong marketing strategy as they are the main sponsor of Liverpool Football Club. Despite its immense growth, there are some areas that need some attention. So, SWOT analysis will give important details about the company, its strategies, and future policies.
  
Company Name: Standard Chartered
 
Founders: Chartered Bank of India, Australia and China, Standard Bank
 
Founded: 1969, London, United Kingdom
 
Headquarters: London, United Kingdom
 
Parent Company: Standard Chartered Holdings Limited
   
 
CEO: Bill Winters (Jun 10, 2015-)
 
Type: Bank
 
Sector: Banking and Financial Services
 
Tagline: about us We’re here for good
 
Unique Selling Proposition: Strong presence in African and Asian regions.
 
Customers: Merchant and personal banking.
 
Target Consumers: Enterprise and individual investors.
 
Revenue: 14.7 billion USD (2021)
 
Net Income: 2.313 billion USD (2021)
   
  
Strengths of Standard Chartered Bank: SWOT
 
Reliable Company:
 
As we mentioned above Standard Chartered Bank is one of the oldest companies in the banking sector. According to Forbes, it is one of the best multinational performers in the world. So, it has a perception of a valuable and reliable group on people. These factors give strength to the company.
 
Strong Brand Image:
 
The company’s overall brand image is really strong due to its high quality services and financial stability. The bank has helped several institutions in their bad times. So, its value is really huge in the world.
 
Valuable Policies:
 
They use various philosophies such as “Better Together”, “Do the right things”, and “Never Settle”. Such philosophies convey a better image of the company to the world, making it the biggest strength of Standard Chartered Bank.
 
Assets:
 
According to the reports of several financial companies, Standard Chartered Bank is one of the most financially stable banks with a total asset of 827.8 billion USD.
 
Targeting Underdeveloped Countries:
 
The bank has a strong foothold in developing markets, but they are also targeting underdeveloped markets to increase its reach. They are focusing on Indian, African, and Middle Eastern regions to exploit new opportunities. These initiatives can give the company the desired boost.
 
Utilizing Opportunities:
 
Emerging markets are the main markets of Standard Chartered Bank. It generates more than 80 percent of its earnings from these markets. It offers unique and customizable services in these markets and it is a great strength of the company.
 
 
Weaknesses of Standard Chartered Bank: SWOT
 
Slow Productivity Level:
 
The company is struggling in the developed markets due to an increase in oil price, increased taxes, weak demands, etc. It shows its weakness in the developed markets.
 
Highly Dependent on South-East Asia:
 
The bank is highly dependent on the South-East Asia markets such as China. It could be its greatest weakness if something bad occurs.
 
Higher Charges:
 
In several markets, the company’s competitors are providing better services and products at low prices. The company charges hefty charges in lodge fees, minimum balance fees, etc. They can lose their customers if it continues.
 
Low Marketing Share:
 
Other multinational banks spend a great sum of money on marketing, but Standard Chartered Bank has less marketing share. Its marketing strategy is not so aggressive as compared to competitors. They used conservative and defensive marketing strategies. It may be a weakness of the company that can disrupt its profits. Moreover, they have very few ATMs across the world.
   
 
Shortage of Employees:
 
They do not have skilled and qualified workers to run the business. This shortage of workforce could create some trouble for the company in the future. To operate seamlessly, they need a skilled workforce. They should hire new people to serve the consumers.
 
 
Opportunities for Standard Chartered Bank: SWOT
 
Increase in Business and Trade Sections:
 
The bank should increase its trade and business relations in emerging markets. It can help the entity to increase its exposure and image.
 
Global Expansion:
 
They have the potential to increase their reach to a global level. Emerging markets like India, the Middle East, and Africa can give so many growth opportunities to the company in various ways.
 
Mergers and Acquisitions:
 
To expand business at the global level, Standard Chartered Bank must acquire smaller institutions. They can collaborate with big companies to increase their offerings and products.
 
Online Platforms:
 
During Covid-19, many companies have invested in online platforms to boost sales and exposure. The bank can use the same strategy to target new customers all around the world. For this reason, they must invest in improving their online presence and online services. In this way, they can acquire more profits and customers as well.
 
Low Inflation Rate:
 
The company can achieve more by targeting countries with the low inflation rate. It brings more stability, and the bank can strengthen its position in the competitive market in terms of revenue and net income.
 
Consumer Behavior:
 
Targeting new customers means you need to bring new trends as well. This thing can create so many opportunities for the bank and helps to enhance its revenue stream. They should provide services according to the need and behavior of customers.
 
 
Threats to Standard Chartered Bank: SWOT
 
Heavyweights in the Banking System:
 
The international banking sector is heavily crowded with so many heavyweights. Competitors of Standard Chartered Bank are targeting new customers by offering customizable services. They provide better services, products, and facilities to take the lead. They could be one of the biggest threats for the bank.
 
Government Policies:
 
It is imperative to follow the country’s government policies in which you are operating. As a multinational organization, it is hard to adhere to all the laws and regulations. So, some changes in government policies could be disastrous for the company.
   
 
Liability Laws:
 
These laws vary from country to country. So, they have a huge impact on the business performance of Standard Chartered Bank.
 
Innovation’s Supply:
 
As compared to others, the company is lacking in innovation. They do not have innovative products and an online presence. It is a major weakness for the company and could be lethal for its revenue and net profit.
 
 
In Conclusion:
 
Being an international financial company, Standard Chartered Bank should focus on creative and useful marketing campaigns to attract new consumers. They just need to focus on under-developed markets and brand innovation to take the lead from others. We want to give the example of Levi’s here that how they attracted customers from successful marketing of high quality jeans.
 
 
 
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  Standard Chartered PESTLE  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
PESTEL Analysis of Standard Chartered | A Leading Global Bank 
 
 by Shamsul   
 
 
 
 
 
 
PESTEL Analysis of Standard Chartered
 
 
PESTEL gives important details about market dynamics and operating challenges. Indeed, it is a great strategic tool to identify the macro business environment of a company like Standard Chartered Plc. It is a short form of political, economic, social, technological, environmental, and legal factors. PESTLE helps the organization to benchmark its position in the competitive environment in which it operates. Anyone can use this tool to boost the overall profitability of the financial industry. Here is the detailed PESTEL analysis of Standard Chartered Bank,
 
 
Political Factors | PESTEL Analysis of Standard Chartered
 
The thing that can affect any business in a second is the political factor. This is one of the things that have a huge impact on the performance of the bank because it is operating in over 70 countries. So, the political system differs from one country to another. As a British financial organization, it is highly exposed to UK’s political stability and changes. Also, they need to analyze every country’s political system in which they are operating to avoid the risk of trouble. Here are some important political scenarios that Standard Chartered Plc should keep in mind before investing or venturing to any country,
 
  • Overall situation of banks in the country and stability of the political system in the country.
  • Military invasion.
  • Corruption level in the country.
  • Tariffs and trade rules.
  • Legal structure of the country.
  • IPR.
  • Wage legislation.
  • Labeling of products and also other relevant things.
  • Taxation.
  • Pricing strategies.
  • Work week rules.
  • Industrial safety.
  • Trading partners.
  • Employee benefits.
 
 
Economic Factors | PESTEL Analysis of Standard Chartered
 
When it comes to PESTEL, the most important factor is the economic factor. Also, factors like inflation rate, foreign exchange, interest rate, and savings rate can change the company’s whole business performance. Accordingly, they can impact the revenue stream of Standard Chartered Plc at any time. So, sudden changes in these factors can lead to some disastrous effects. They can also disturb the competitiveness of the company so others can take benefit of this thing. Hence, these economic indicators should be analyzed carefully for constant growth and expansion. Here are some crucial economic factors that Standard Chartered Plc must investigate,
   
 
  • Type of economic system in the country.
  • Intervention of government.
  • Exchange rates.
  • Interest rates.
  • Unemployment level in the country.
  • Growth rate in the financial sector.
  • Inflation rate.
  • Labor costs.
  • Education level.
  • Discretionary rate.
 
 
Social Factors | PESTEL Analysis of Standard Chartered
 
The role of social factors is intense in any business. People’s buying decisions and overall spending habits create a huge effect on the performance of Standard Chartered Plc. On the other hand, the overall employment level and demographics also play a huge role in this matter. It is also important that how people react towards any product or service. Thus, they should design marketing strategies according to people’s interests. Here are some imperative social factors that the bank must consider,
 
  • Overall education level in the country or in the financial sector.
  • Leisure preferences.
  • Attitude towards environment and health.
  • Gender roles and impact of culture on the business.
  • Class structure.
  • Demographics.
  • Skill level of people.
 
 
Technological Factors | PESTEL Analysis of Standard Chartered
 
On the one hand, utilizing the latest technologies to make online transactions secure and fast is imperative. On the other hand, there are plenty of technologies that can take the bank to a whole new level. Moreover, they should exploit those technologies that help to cope with future problems. Thus, it is necessary to stay competitive in the market. Meanwhile, many companies are using the latest technologies to make their business more profitable and strong. The following are some important technological factors,
   
 
  • Technologies adopted by the competitors of Standard Chartered Plc.
  • Impact of new technology on services or products.
  • Diffusion rate of technology.
  • Cost structure in the banking sector.
  • Value chain structure.
 
 
Environmental Factors | PESTEL Analysis of Standard Chartered
 
People are pretty much concerned about climate and the world. On the other hand, they are more aware about climate change and air pollution. In fact, they need to follow environmental laws and liability laws. Thus, every country has different liability laws and the company should follow them. Moreover, the bank is trying to adopt green initiatives to reduce environmental impact. Indeed, it is the only way to get the attention of people and attract them. These are some crucial environmental factors,
 
  • Environmental change.
  • Process of recycling.
  • Renewable energy sources and green initiatives.
  • Waste management.
  • Air pollution.
  • Water pollution.
  • Eco-friendly services or products.
  • Environmental pollution.
 
 
Legal Factors | PESTEL Analysis of Standard Chartered
 
They have a huge impact on the performance and way of working of any company. Moreover, every country has different rules and regulations that the bank should follow to avoid any legal action or lawsuit. Lawsuits and other legal proceedings can destroy the image of the company as well as profitability. As a result, the company can lose its market position and competitive edge. Here are some important legal factors that the company must follow,
 
  • Anti-trust law.
  • Discrimination law.
  • Data protection.
  • Safety laws.
  • Employment laws.
  • Minimum wages law.
  • Intellectual property rights / patents.
  • Online security and customer protection.
 
 
 
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  Unilever PESTLE  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
PESTLE Analysis of Unilever | Largest Consumer Goods Corporations in the World
 
 by Shamsul   
 
 
 
 
 
 
PESTLE Analysis of Unilever
 
 
Unilever is a leading British consumer goods company with a strong presence in 190 countries. There is no doubt about it that it is one of the largest consumer goods corporations in the world. Many brands are under Unilever, such as Dove, Sunsilk, Magnum, etc. Being a multinational organization, it has strong connections with other companies and service providers that run its operations and distribution network. They must follow the rules of the country in which it operates to minimize the risk of lawsuits. They should develop new products to attract new customers. In short, they need to work on a winning business strategy. This PESTLE analysis of Unilever will help the company to set its position in the competitive market. PESTLE stands for political, economic, social, technological, legal, and environmental factors.
 
 
Political Factors | PESTLE Analysis of Unilever
 
American and EU Laws:
 
Factors like American and European Union laws have the greatest impact on the business performance and working of the company. They have to abide by their trading rules and regulations for seamlessly running a business. If they don’t follow these guidelines, the company can face legal issues. They could face fines and bans. Moreover, the company is highly exposed to regional or local laws as well. They are responsible for the distribution of the company’s products. On the other hand, factors like trade, imports, and exports laws could also hinder the performance of the company.
 
 
Economic Factors | PESTLE Analysis of Unilever
 
Competition:
 
The overall situation of the economy of the country predicts the buying power of customers. If the economy is not good, then people don’t buy expensive products. Such scenarios decide the future of the company in the country. Nowadays, customers love buying cheaper but quality-based products. There are so many companies that provide such products at lower costs. So, the competition is very stiff in some markets like the EU, America, and Asia.
   
 
Moreover, the company’s overall manufacturing power and distribution directly impact the products. It can create a harmful impact on the profitability of the company. If the company suffers in any market, the other one will grow. In short, Unilever is at the risk of consumer crazes and inflation rates.
 
 
Social Factors | PESTLE Analysis of Unilever
 
Focus on Brand Image:
 
Like so many FMCG brands, the company has built a strategy to emphasize developing a powerful image. They pay huge attention to environmental and social factors because they directly impact people. That’s why most of its products are for well-being and personal care. They desire to assist people in looking and feeling well. Moreover, they want to change the lifestyle of people with products. Dove, Sunsilk, and many other products are the proof of this thing. For proof, you can see its tagline.
 
 
Technological Factors | PESTLE Analysis of Unilever
 
Automation is Key:
 
Since its inception, the company has been producing innovative and high quality products. They also use various online platforms for selling these products. Moreover, the company has built a strong digital marketing strategy and selling method. They believe that automation is the only way to get success. They use innovative ways to produce products. The Unilever company distributes products across the globe quickly. If something bad happens in this segment, they may face poor profit margins and negative cash flow. This wouldn’t be good for its brand image and profitability.
   
 
 
Legal Factors | PESTLE Analysis of Unilever
 
Never-Ending:
 
Unilever has more than 400 brands under its portfolio. The brands range from health, personal care, well-being, food, etc. The company is highly exposed to various legalities and laws. The company must follow copyright and intellectual property rights. They should keep taxes, interest rates, employee safety, and health laws in mind, both regional and international.
 
 
Environmental Factors | PESTLE Analysis of Unilever
 
Heavy Emphasis on Sustainability:
 
The company is investing in renewable energy sources and sustainability programs. Indeed. they manufacture products that are safe for customers. They are using eco-friendly materials and packaging in some of their products. So, the brand’s overall perception is quite friendly to the environment.
 
 
Conclusion:
 
Unilever is a leading name in the consumer goods sector with an amazing product portfolio and a strong global presence. The company’s overall image is highly positive in the eyes of customers. They are helping customers live better lives. But, customers need high quality products at lower prices, and Unilever’s competitors are taking advantage of this thing. Moreover, the company is heavily investing in sustainability which is a better sign of its progress.
   
 
 
 
Need Help or Advice in Content Management:
 
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Read More
 
IN-DEPTH PESTLE ANALYSIS OF HONDA FOR GROWTH
 
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