What is SWOT Analysis | SWOT Analysis

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What is SWOT Analysis | SWOT Analysis


What Strategies to be adopted for Success

 A SWOT analysis is an analyzing tool in which you can find out what’s working well, what’s not working well. You can analyze your strengths and also take specific steps to take your work to a whole new level. You can recognize your weaknesses and find out your opportunities. It also informs you about your threats and how to tackle them. In this article, we will discuss some important factors that you need to perform a SWOT analysis. We will also discuss how it works and why it is important.


What is SWOT Analysis?

SWOT is a mnemonic which in its extended form stands for, S= Strengths, W= Weaknesses, O= Opportunities, T= Threats. You can use these four things to assess your business. In this way, you can increase your chances and reduce the risk of failure. You can also understand your mistakes and hazards from rivals. You can make effective strategies and decisions by evaluating these four aspects and implement them in your business for better outcomes.


How to Perform a SWOT Analysis?

First of all, it is necessary to draw a 2×2 matrix for each component. It involves strong brainstorming in order to gather possible aspects for each section like strength, weakness, opportunity, and threat. Then write down these factors in each section on the basis of their requirements. Add strength-related questions in the strengths section and weakness-related issues in the weakness’s sections, and so on. Basically, SWOT analysis is based on both internal and external strategic factors of a business or company. Below, we have mentioned some important areas that you need to consider.



Generally, strengths are considered as your plus points in which you are doing very well. This thing gives you an upper hand over your competitors. In this section, you gave to think about the possible advantages that your company’s strength. This can be the inspiration for your workers and shows your effective working. Your robust strength is a vital component of your company so it is important to think about new possible ways that can take your company to the next level. Find out what kind of things boost your business. Find your cost-effective resources and unique selling strategy.

Then find out what you have that your competitors haven’t. Find out the factors that give you a competitive edge over your rivals in terms of sales and market share. Remember one thing; strengths are based on unique factors. If every company provides high-quality products then it is not a strength, it’s a necessity. So, it is important to make a clear difference in both terms like strength and necessity.



After reviewing your strengths, it is imperative to evaluate your organization’s weaknesses in depth. Honesty requires for this process because truth can be discouraging for you. For this purpose, you need to gather all the possible data and information. So, be realistic and be ready to experience unpleasant truths. Just like strengths, weaknesses are also an important part of your company. In this section, focus on your plans, procedures, systems, resources, and most importantly people. Think about how to reduce your weaknesses and how to change things in your favor.

Further, look at your competitors because they can give you the best insight into your weaknesses. In this way, you can identify your weak points. Take proper time and examine everything in detail. Find the segments in which you are lacking.



Opportunities are chances that you can utilize to increase your company’s revenue and growth. It is necessary to learn that how to utilize these opportunities. But first, find out your opportunities or chances. Opportunities come from anywhere but it requires an eye that can see these opportunities. For this purpose, you can hire a team of experts, too. It consists of technological or development factors that you can exploit in the favor of your business. Exploiting the right opportunities can create a huge difference in the ability of your working and give you a maximum chance to take the lead in the market.

Some opportunities are instant so be ready for sudden decisions and changes. Sometimes small but effective change can increase your capabilities and competitiveness. It is also important to watch out for the changes in government policies, social patterns, demographics, and other aspects in order to get maximum advantage of any opportunity.



Threats are consist of negative things that can disturb the operation and working of your organization. There are two kinds of threats such as internal and external. These negative things can affect your business and create problems. There are several problems like supply chain issues, shifts in the market, and lack of recruits. It is necessary to accept threats and take appropriate actions in order to eradicate these threats. Take timely action otherwise, you will face serious consequences. Think about the hurdles you experience in your market or business. Maintain a check on the quality of your products or offerings. Expanding technology can be beneficial for you but also create a big threat. So be aware of this aspect as well.

You can also get serious threats from the competitors in the form of better performance and operation. So, keep yourself updated with the latest trends and your rival’s work. Remember one thing; don’t follow or copy your competitors but create a new development in order to improve your status. Explore new things and possible threats. Cash flow issues and bad debt can make your position weaker in the eyes of marketers. This type of threat seriously damages your company’s name and position.


How to Use a SWOT Analysis?

After examining all four aspects, you have to take some important actions. You have to maintain your strengths, improve your weaker aspects, eradicate your threats, and exploit opportunities. It is also important to decide what type of strengths and weaknesses you need to add in their respective sections. Prioritize your strengths, weaknesses, opportunities, and threats wisely work on these aspects with full attention. In this way, you can recognize how to exploit opportunities and how to minimize the risks. Use different tools along with SWOT like Core Competencies Analysis and USP Analysis so that you can easily see the so-called ‘’big picture’’.


A SWOT Analysis Example:

For example, if you are a CEO of small constancy and want to clear all the possible aspects related to this work. You can take the benefit of SWOT analysis in order to get full insight into this business. A team can be helpful for performing a SWOT analysis. In strengths, you can discuss technical expertise and agility. This thing provides the best customer service for small companies. For weaknesses, you can discuss the size of the company’s skills, training, and other similar aspects. In opportunities, you can consider government policies, good value services, and rapid responses. In threats, you can find out the technological impact, competitors, and market trends. By reviewing all these factors, you can easily perform a SWOT analysis of your small consultancy company. Similarly, with the same method, you can also do the SWOT analysis of any organization, business, or anything else. It is a wonderful tool for evaluating or assessing any organization comprehensively.


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