How to Create a Winning Strategy With SWOT Analysis

SWOT Analysis

by Shamsul
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How to Create a Winning Strategy With SWOT Analysis


Before embarking on a new strategy, conduct a SWOT analysis to analyze your company’s present situation.

Determine what works and what doesn’t. Consider what you’ll be doing, how you plan to get there, and what obstacles could arise. These are major issues that will necessitate the use of a powerful yet simple technique: SWOT (Strengths, Weaknesses, Opportunities & Threats).

This essay, video, and infographic will teach you what a SWOT Analysis is, how to do one, and how to maximize its advantages.

What Is a SWOT Analysis?

A SWOT analysis is a strategy for evaluating these four elements of your organization. SWOT shows the Strengths, Weaknesses, Opportunities, as well as Threats.

SWOT analysis may help you make the most out of what you have to the benefit of your company. You may also minimize your odds of failure by identifying what’s lacking and removing potential threats.

Better yet, you may begin developing a strategy that distinguishes you from your rivals and allows you to stay competitive in your market.

How to Do a SWOT Analysis

Construct a SWOT analysis matrix or even use our free printable template as a starting point. Figure 1 depicts how it should appear (click on the image for a larger view). Each of the four SWOT elements is represented by a square in this 2×2 grid.

SWOT Analysis

SWOT analysis may be used in 2 ways: to draw things together informally to “start” strategy creation, or as a more complex and formal technique.

Assemble a group of people from various departments and levels inside your company in any scenario. Create a list of thoughts regarding the present situation in your company using brainstorming techniques. Write down any Strengths, Weaknesses, Opportunities, or Threats you find in the relevant area of the grid.

To figure out which part a concept fits in, think about weaknesses and strengths in terms of internal variables, such as the company, its assets, procedures, and people. Consider opportunities and dangers as external variables originating from your market, competitors, and the overall economy.

We will analyze each area and explore what questions you might want to ask as part of your research.


Strengths are elements that your company performs exceptionally well or in a way that distinguishes it from the competition. Consider the benefits that your business has over the competitors. It may be a lack of enthusiasm on your team, a lack of access to specific resources, or a lack of a strong set of production procedures.

Consider what makes your company “work” by focusing on its strengths. Which action might do you do that excel your company and others don’t? What are the ideals that motivate your company? What low-cost or distinctive qualities can you make use of that no one else can? Add your firm’s Unique Selling Proposition (USP) to the Strengths section after identifying and reviewing it.

Then shift your focus and consider what your competition would consider your strengths. What criteria indicate that the sale is beneficial to them?

You must remember that each component of your company is only a strength if it provides you with a distinct edge. For example, if all of your rivals offer high-quality goods, a high-quality manufacturing process isn’t a competitive advantage – it’s a need.


Now is the moment to think about your company’s flaws. Be truthful! A SWOT analysis will only be useful if you have gathered all of the necessary data. As a result, it’s preferable to be practical today and confront unpleasant realities as soon as feasible.

Your firm’s weaknesses, like its strengths, are intrinsic features, so concentrate on your people, resources, processes, and procedures. Consider where you can improve and what kind of practices you should avoid.

Consider (or learn) how people in your market see you. Do you recognize the flaws you prefer to overlook? Take the time to figure out how and why your rivals outperform you. What exactly are you missing out on?


Opportunities are possibilities or chances for something good to happen, but you must seize them for yourselves!

They generally emerge from events outside of your business and need to anticipate what may occur in the future. They may appear as a consequence of changes in the market. It is due to your service or any technology you adopt.

The ability to recognize and capitalize on opportunities may make a significant difference in your company’s ability to compete and dominate your market.

Consider potential possibilities that you can recognize straight now. The game’s rules don’t have to alter; even slight advantages can boost your company’s competitiveness. What fascinating market trends, large or little, do you know that could have an impact?

Modifications in government policies affecting your sector should also be kept in mind. Changes in social patterns, demographic profiles, and lifestyles can open up new possibilities.


Everything that might have a negative impact on your firm from the outside, including certain supply chain difficulties, changing market needs, or a shortage of recruits, is a threat. It is critical to foresee risks and take action against them before becoming a victim and experiencing a halt in your progress.

Consider the challenges you’ll encounter in bringing your product to market and marketing it. The advancement of technology is both a threat and an opportunity! If you wish to keep ahead of the competition, you may find that the quality standards or parameters of your items are changing, and you will need to modify those products.

Always have an eye on your rivals what they are doing. This practice will help you to see whether you need to alter your focus to meet the challenge. But remember, first analyze that what they’re doing might not be the best thing for you, so don’t mimic them unless you’re sure it’ll help you.

Make a careful study to know that is your company particularly vulnerable to external threats? Are you having bad debts or cash flow difficulties that leave you exposed to even minor market changes? This is the type of hazard that might cripple your firm, so be cautious.

How to Use a SWOT Analysis

After you’ve gone through all four parts of SWOT, you’re likely to come up with an extensive list of probable next steps. You’ll want to play to your strengths, challenge your weaknesses, stay safe, and take advantage of every chance.

However, before taking any action, check for any links between the matrix’s quadrants. Would you, for instance, make use of any of your strengths to expand your options? Would removing some of your flaws provide you with further opportunities? Now is the moment to brutally trim and prioritize your ideas so you can focus your time and resources on the most important ones. To end up making your comparisons more apparent, refine every point. Consider only accurate and verifiable assertions rather than “Best value for money,” including “$10/tons price advantage in raw – materials supply x.”

Utilize the decisions you make later in the strategy creation process and apply them at the appropriate level—for instance, at the product or product line level, instead of at a much broader level throughout the organization.

Also, combine your SWOT analysis with the other strategy tools (such as a USP analysis as well as a core competencies study) to get a full view of the issue.

A SWOT Analysis Example

Consider the following situation: Alina is the Owner of a local consulting firm that needs a clear image of her present condition to plan for future development. She gathers her team & conducts the SWOT analysis depicted in the given Figure.

Figure 2 shows the complete SWOT analysis.

Alina determines that the consultancy firm’s key strengths are its responsiveness, technical competence, and minimal expenses as a consequence of the team’s study. This enables you to deliver excellent customer service to a small number of clients.

The firm’s flaws are also related to its size. To increase the tiny team’s skillset, Alina will need to spend in training. You’ll also need to work on employee retention to avoid losing key team members.

Alina sees potential in providing local companies and government entities with high-quality, quick-response services. Because its competitors are reluctant to adopt new goods and services, the firm will probably be the first to promote them.

Keep updated yourself with technological developments, threats that necessitate consultation. Given their sensitivity to dramatic changes in your marketplace, you should likewise keep a watch on your greatest competitors. To combat this, the firm must concentrate its marketing efforts on a few key industry sites in order to achieve the most potential market visibility on a limited marketing budget.

SWOT Analysis Infographic

To view a SWOT Analysis illustrated in an illustration, see the picture below:

SWOT Analysis

Key Points

SWOT analysis is a basic yet effective approach to assessing the strengths, weaknesses, opportunities, and threats that your company faces.

It enables you to capitalize on your strengths, address any gaps, reduce risk, and experience success.

It may be used colloquially to start strategy formation or more officially as a significant strategic tool. You may also utilize it to better understand your rivals, which will give you the data you need to establish a consistent and effective competitive stance.

Be reasonable and thorough while completing your research. Use it at the appropriate level and supplement it with additional option-generating tools as needed.


Although, Albert S. Humphrey is widely credited with developing the SWOT analysis. However, as stated in the International Journal of Business Research, there has been considerable disagreement regarding who created the SWOT tool.



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