Category:

Better Tips

Teach Digital Skills
Better TipsPersonal GrowthTrending

Digital Technology – Teach 8 Digital Skills to Your Children

by Shamsul

You Should Teach These 8 Digital Skills to Your Children

This modern era has a huge impact on social and economic factors and we are living in the most advanced period. The good thing is that the impact of digital technology is continuously spreading and we see new things day by day. You receive plenty of information in a matter of seconds with just a single click. According to technology experts, nearly 91 percent of people of the world will be associated with the internet within ten years. There is a maximum chance that physical and digital will be intermingled soon because of the internet. It is really tempting and exciting but everything has its own consequences. This thing creates uncertainty too and we should teach digital skills to our children. Youngsters and adults are the largest users of digital technologies.

You can call them tech-savvy people and the impact of digital technology is huge on Gen-Z. Their average screen time is 7 hours a day which is huge. They spend most of their time on screens like smartphones, computers, and televisions.

There is no shortage of smart devices and their usage is really exciting. As compared to school, children spend more time on digital devices. To be honest, the impact of digital technology is really big on their well-being and health. Parents need to know that what kind of content they are consuming. Who are they contacting or chatting with online? These factors have a huge influence on the overall development and growth. When it comes to entertainment and learning, the digital world is really vast. But, this digital world comes with so many challenges and risks like addiction, radicalization, fiddles, data theft, and cyberbullying. This problem is associated with the evolving nature of technology. Cybercrime departments and proper internet governance can make these risks ineffective.

Digital Intelligence

The digital age gap is another big problem that is often overlooked. There is a huge difference in the way of using the internet between children and adults, and it makes it hard for educators and parents to recognize the threats and risks completely. So, children could experience problems due to the wide-spreading technology and digital advancement. How can you teach digital skills to your kids? It is possible only with digital intelligence.

Basically, Digital Intelligence is the group of different abilities like cognitive, social, and economical. This kind of set enables any individual to change his life according to the technology and to face any situation. With the following eight helpful methods, you can teach your kids digital skills.

Digital Skills – Digital Technology

1 – Digital Identity:

Your online identity shows your presence and tells your reputation. It is super easy to create and manage online identity and it has both short and long-term impacts. Your overall existence in the digital world is because of the digital identity and as a mentor, you can teach the importance of digital identity to kids.

2 – Use of Digital Technology:

As a parent, you must teach the healthy use of digital technology to your children. It is crucial to maintain a healthy balance between offline and online life, and it includes the internet, all digital devices, and the right use of technology.

3 – Safety of Digital Technology:

It is imperative to teach how to tackle or manage digital risks such as cyberbullying, violent content, and more. It is your responsibility to help solve kids these issues face and neutralize any online risk.

4 – Security of Digital Technologies:

The world of the internet is full of scams, threats, hacking, and malware. Kids are not aware of these things and you can give information about digital security and tools that help to detect online risks. With suitable digital security tools, children can protect their online data and reputation.

5 – DEI (Digital Emotional Intelligence):

Online chatting and making friends is a popular thing on the internet and you should know how to build strong and healthy relations with others. With empathy and a positive attitude, you can easily make good friends online.

6 – Communication in Digital World:

How to communicate online with others? It is the most important thing in a digital world that how you collaborate and talk. Of course, you are doing it on your digital devices, so you must learn how to speak online using media and other modern technologies.

7 – Knowledge of Digital Technology:

There are so many things in this segment, like finding, sharing, consuming, and creating content for online platforms. You should be pro in computational as well as digital thinking, and having enough digital knowledge won’t leave you in any trouble.

8 – Digital Rights:

One should know digital rights while utilizing any digital technology. It consists of freedom of speech, privacy, intellectual property, etc. When you know your digital rights, you won’t cross your limits which are good for your online identity.

However, you must teach these abilities to your children with fundamental human values like compassion, caution, and respect. It encourages the wise and healthy use of digital technology. The correct use of the internet and digital technology can produce future leaders, scientists, doctors, and more. With the above skills, you can help your kids to learn the essential use of digital technology.

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More

POSITIVE DIGITAL TRANSFORMATION TRENDS DURING 2021

8 KEY DIGITAL MARKETING TRENDS FOR 2021

HOW TO MANAGE YOUR BUSINESS FROM YOUR LAPTOP?

0 comment
0 FacebookTwitterPinterestEmail
Marketing Creativity
Better TipsBusinessManagementMarketing

Why Marketing Creativity is Important Ever before Today

by Shamsul

Why Professional Inventiveness Is More Important Than Ever before in Marketing Today

It’s now an internet world, for a benefit or worse. This reality has been underlined and amplified by the pandemic, which implies that businesses in nearly every industry must recognize that their internet persona is their principal presence. In this scenario, marketing creativity plays an important role to stay ahead of your competitors.

As a result, the greatest danger to your company is suddenly your greatest opportunity. So, whatever you choose online, don’t be monotonous.

Even while vaccinations assist us in regaining our footing, the demand for businesses to distinguish out in their digital experiences will only grow. They’ll need interesting, compelling content that appeals to digital viewers.

It’s simple: a company’s brand will suffer if it isn’t imaginative.

Marketing Creativity may Help your Company and Products Stand Out:

  • It has the ability to attract the attention of consumers, workers, and investors, as well as influence people emotionally.
  • Adversity and restrictions can be transformed into new possibilities or a better method of doing things.
  • You can make your workplace a happier and more interesting place to work while also earning a profit.

In today’s corporate world, the importance of a creative expert is not comparable to the distinction among chicken versus chicken cordon bleu. The chasm between boring and interesting information is significantly wider. It’s more like the contrast between white bread and chanterelles risotto.

Everything is, of course, food. Which meal, on the other hand, would encourage you want to eat more?

Marketing Creativity Enhances the Digital Consumer Experience

I can cite specialists who claim that people abandon a website within 10-20 seconds, but you already know that. You own mobile and have reached the end of your tolerance with text blocks, Pdfs, and static images. Yawn!

From the other extreme, interactive material does just that: it compels us to engage. It’s fascinating. Whether they realize it or not, online viewers want to be a part of brand engagement.

The outstanding design reflects excellent creative narration through interactive information. Good design also draws us in and helps people feel something, so our encounter is more than just passive consumerism.

In his latest book, How Design Makes Us Think, graphic designer Sean Adams writes, “There are several cognitive and emotional impulses available to a particular design that it’s impossible to untangle them.”

They don’t cease being humans when you give a person a computer or a screen to gaze at. It is critical to have previous experience. We draw conclusions based on reasoning and feelings, and previous encounters will impact how you feel.

Which is why the importance of originality in marketing cannot be overstated?

Productive creative people want their companies to take risks and push the limits of immersive content. They develop interactive elements by combining interactivity, animations, integrated media, and narration. That is a call that successful businesses answer.

Don’t be Tedious

Yes, this necessitates a willingness to try new things. Trembling and occasionally failing. However, if all you care about is the return on investment, your digital experience will be dead as soon as it comes.

It might surprise you by hearing the advantages (many) and expenses (not as high as you assume) of marketing innovation.

Marketing Innovation Is Sparked By the Proper Software, Not Stifled By It

According to our study, the primary reasons for not providing interactive content are a lack of funding, internal capabilities, and leadership backing.

You might address each one of these issues with the appropriate software. Such software solutions enable businesses to create and distribute interactive online content without wasting time and resources on the back and forth with programmers, coding experts, and outside agencies.

Furthermore, the information gained about how people interact with their online experiences significantly surpasses those gained from conventional media. What insights can you glean from a PDF or other kind of static material about how your client engages with it? None.

Marketing Creativity Isn’t Only About Getting Profit (but it is)

In a larger sense, adopting and developing creativity in marketing and online experiences may help to promote a creative working environment, and creativity can help businesses achieve their goals.

As per a Forrester Consulting research commissioned by Adobe, companies that foster innovation outperform their peers in terms of revenue, market share, and employee satisfaction.

In periods of confusion, the creative professional also provides practical value. Companies have never faced such market limitations and difficulty (a worldwide epidemic, economic instability, social unrest, and political chaos). However, the task was placed in the proper hands. The year before, we didn’t have a handbook to follow, so creative professionals came up with fresh ideas, techniques, and ways to save costs, accomplish more with less, and stay productive.

This innovation’s return on investment may not be visible right now, but it will be in the months and years ahead.

Creative workers aren’t always concerned with the monetary worth of their work. Marketing creativity is about putting things into the world because it makes it a better, more fascinating, more diversified place. The act of creating is tremendously vital energy.

If you really can make yourself and others happy while earning money and then using that money to fuel even more invention, that’s the main objective.

The creative professional is the one who directs your actions. Deciding to ensure the function of marketing creativity over a period will create value considerably more prominent than the initial manufacturing cost.

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More

Edge AI (Artificial Intelligence) – IoT in Healthcare – New Opportunities, Case Studies

What Marketing Creativity Looks like Today

China Mobile Marketing | Strategies used by China Mobile

0 comment
0 FacebookTwitterPinterestEmail
Virtual Teams
Better TipsBusinessManagementMarketing

Best Ways for Handling Virtual Teams and Meetings

by Shamsul

Since the world is being hit hard by the Corona Virus pandemic, the global workforce has been forced to work from home. With this new trend of remote working, there is great emphasis on the reliance on telecommunication. Organizations realized a new fact that it is the need of the hour to develop strategies in order to communicate digitally. So, leaders must alter their ways so that they could effectively manage their virtual teams and meetings remotely.

People who have been working remotely from home admit the easiness. However, working from home virtually has many advantages, it could be very challenging at the same time. Research shows that there are some specific restrictions in managing virtual teams. It is like non-homogeneous participation of the people, issues in developing trust, and complications in resolving the conflicts.

The co-located team members also experience frustration that is an amalgamation of technological glitches during virtual meetings, connectivity problems, and teammates’ various expectations about comfort and the utilization of technology.

To win against these hurdles while seizing the advantage of the opportunities, we recommend the following tips for distant collaboration and issue-resolving while supervising virtual teams.

How to Manage Virtual Teams- Here Are the 3 Tips

The following three tips to manage virtual teams are extracted from a research “white paper” by the Center for Creative Leadership on handling virtual teams.

1- Build up Communication in Real-Time & Train Your Team Using Technology 

The success rate of your organization will be higher. If you often engage your team members in face-to-face virtual meetings. You must use real-time technologies. This is because video conferencing tools, like “Zoom,” allow the team members to interact verbally. Consequently, communication becomes more natural and comfortable. Non-verbal communication is an important element for effective and strong virtual communication.

Giving training in software technologies and tools to your team members can help your organization.

A survey was conducted before the pandemic. It revealed that 60% of companies did not utilize virtual tools for their leaders and teams. For the companies that did provide some training, more than 80% of their respondents highlighted that virtual training was not a prime concern.

Especially for organizations with few connections, training is crucial to help the members get off in the right direction while using modern tools and technologies.  

For efficient communications, training describe which tool is better for what purpose. This will help in preventing the same information transferred via various mediums and no one can overlook the work.

2- Overpower Time Zone Differences

Teams that are over various time zones can engage themselves easily. They can work long hours to fit in each other’s time zones. This is especially an apprehension during the time of the pandemic. When people are working from home and experiencing blurred borderlines between personal and professional duties. Be conscious of the fact that due to long work hours, your team may be on a path to physical and mental collapse as it would be difficult for them to set apart from work.

When you have scattered teams, you can follow the tips below for better virtual management and keep members safe from burnout.

Ensure that your team members are talented enough to get great work done during their standard working hours.

Equip your team with tools for making schedules and guidelines on connectedness to reduce late night and early morning meetings. The international virtual teams especially require clarity on the time of their availability, including on local holidays and weekends.

Formalize team norms and provide additional support for recovery practices. The teams that are more geographically scattered have a lower tendency of team commitment. Such teams can benefit from extra support to meet face-to-face at crucial times throughout the whole project.

Make sure that all your success is perceptible and celebrated to help in building team dedication and keep up the confidence high.

Do not forget that although your workers are often ready to work extra hours when necessary and inevitable, these long hours are not sustainable. Most importantly, recognize that providing your people to manage hitches, anxiety, and uncertainty results in stronger and more flexible team members who are ready for future challenges and a stronger organization as a whole.

3- Contemplate Your People’s Other Commitments

Your team members can only be overtaxed so far, and the more teams they participate with, the less time they can dedicate to every project. Taking the following steps will ensure your team members’ engagement.

Ensure that the size of your teams is optimum. According to research conducted by the Center for Creative Leadership, an optimally sized team is one that includes 5-9 members.

Be conscious of your team members who are working simultaneously on various teams. Predictably, the members who work on more teams, the less efficient they are.

Differentiate which team members are core and which team members are peripheral. Core team members are the main contributors who are highly committed and remain associated with your team for a longer time. Peripheral team members assist the team’s work, but their involvement with the team is temporary. At the start of a project, describe the role of each team member and the anticipated contribution.

Refrain from overburdening the high performers with excessive workload. Limit their responsibilities, specifically if they are core members of your team. It will ensure smooth working and no one overloaded.

Design and Support Your Virtual Teams by Keeping in Mind this Management Checklist

Fabricating the appropriate conditions for virtual teamwork in order to succeed is crucial in the early phases of the development of a team. We are mentioning a checklist that can help you in designing your teams and enhancing their future performances.

Clearly express the organization’s vision and objectives to all team members. This is even more crucial in times of catastrophe.

Choose team members on the basis of individual abilities and talents which include interpersonal skills and technical competency.

Once you have developed your teams, instruct the team leaders to clearly articulate the team’s goals and mission so that all team members are on the same page. 

Decide procedures for making decisions, transferring information, and sorting out conflicts or misunderstandings.

Establish a communication channel for conversations or process questions that are separate from the assignment-related communications.

Clarify the tools that teams have for establishing communications with one another on a daily basis.

Make sure that team members have obvious goals and suggest to them possible approaches to execute their work.

Recognize the team’s efforts individually and as a whole through performance incentives and awards.

Best Methods for Steering & Managing Virtual Teams 

It can be difficult for team members to participate remotely in a meeting. You can make things more convenient by taking the following steps:

Design a detailed plan and send it to every participant at least one day before the meeting, so everyone knows about the agenda of the meeting and they come prepared.

Make a list of participants at the beginning of the meeting, so every participant is there.

Address participants by name while interacting verbally with attendees, and give opportunities to all participants to contribute.

Focus on tasks in order to keep the participants engaged and to keep them away from multitasking.

Give short recaps while moving through the agenda, stating again more clearly what the combined input is before moving on to the next thing.

Try to get feedback and give by means of all communication mediums.

Produce action items in the recap of a meeting to all attendees after the meeting to repeat what was came to a conclusion and what the next course of action is.

Above all, keep communication channels open to make sure all team members are on the same page, lined up, and work in cooperation to attain your shared goal.

Conduct More Meaningful Virtual Meetings

What is the reason that some virtual meetings seem like a wastage of time, while others seem necessary and fruitful? The difference is being cognizant of ensuring that the meeting is a productive utilization of everyone’s time. The below-mentioned qualities distinguish the most productive meetings from the rest:

1- Every Participant is Conscious of the Fact That the Meeting is Crucial to Address the Agenda

Not everything requires a meeting; sending an email could be enough. Pretending to require people’s input does not need a meeting; just issue a statement about the decision already been made. Everyone is clear about it that we all recognize the results of past meetings.

But some matters need your team’s interaction and collective thinking. On many issues, we do not have solutions to so far. If you need creative solutions to these issues, conduct a meeting and solve the issue.

2- Every Stakeholder is completely present

You might be a part of meetings where others are busy on their mobile phones or doing other tasks, looking at the meetings from time to time, or where some participants only give attention to just listening when the team leader talks.

You can’t achieve the results by being scolded by the boss. The achievement of the target is possible with a meeting agenda that emphasizes the discussion on decisions that make a difference.

3- Achieve an Agreement on what will have to accomplish and the kind of discussions used to acquire the Results  

This includes the decision about deliverables- sharing of information, management of traffic, making decisions, the kind of discussions and problems that we need to find and conclude.

An agenda should incorporate what is required for each item, and it should be delivered on time so decisions can be made on time. Your team members should not know about something for the first time at the meeting.

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More:

Five Things to Add for Luxury Brand Marketing Strategy

Definition and Requirements of Accredited Investors

Why Customer Experience should be your Priority while Marketing your Brand

0 comment
0 FacebookTwitterPinterestEmail
Sovereignty in Political Concept
Better TipsManagementScholarly

Important Features of Sovereignty as a Political Concept

by Shamsul

Important Features of Sovereignty as a Political Concept

Introduction

Sovereignty is the quality or will that the people have over the power that a state possesses; it is absolute and perpetual power, the highest authority that exists within a state. Likewise, it is the absolute power exercised by a state over a specific territory, and it is based on the law (constitution) (Brown, 2002). Conceptually, the term refers to the legal rationalization of political power, that is, the transformation of de facto power into legal power. Historically the concept appears together with the modern State in the sixteenth century to describe the unique and exclusive state power subject of politics.

Another description of the term can be understood from three perspectives of its character: 1) limited, 2) absolute and 3) arbitrary. The first conceives sovereignty as Locke, which has natural limits in the contract from which it arises (Constitution) and by the people, of whom it is a representative; the second, proclaimed by Hobbes and Rousseau, contemplates that sovereign power has no legal limits but its power obeys technical or moral rationality (general will); and the third that considers that the Sovereign Power is the expression in the law of the interest of the strongest (Huysmans, 2003).

Examples of Sovereignty

Sovereignty is one, but it applies in different areas. The exercise of authority within a State, the management of its resources and diplomatic relations are just a few examples of how it is applied.

Popular Sovereignty

Popular sovereignty is the authority exercised by the people or group of citizens who live in a given territory. This form implies the exercise of the individual will express through voting, with which decisions of public interest are made and government representatives are elected (Prokhovnik, 2007).

National Sovereignty

National sovereignty is the authority exercised by a nation before the citizens that make it up and before other nations. A nation is considered as a network of institutions in which power is exercised on behalf of the people, instead of the sum of the wills of its citizens (Fassbender, 2003).

For example, when a nation starts a military conflict because they have invaded its territory, it is not necessarily considering the will of all its citizens. But it can make those kinds of decisions because it is exercising its national sovereignty through its official institutions (Executive Power, Armed Forces, etc.).

Internal or political sovereignty

Internal sovereignty or political sovereignty is the ability of a State to exercise authority within its territory, as established in its constitution and its formal institutions.

The organization of power (executive, legislative and judicial) and the civil code are expressions of the internal sovereignty of a nation to carry out actions, order laws, or make decisions (Prokhovnik, 2007).

In turn, internal sovereignty is reflected in other areas that have to do with the internal management of a State’s resources:

  • Food Authority: it is the power that each State has to define the policies that have to do with the production of its food.
  • Economic Authority: it is the authority of a State to create and implement measures related to its currency (value of the currency, exchange rate, interest rates, etc.).
  • Military Authority: refers to the ability of the State to protect its borders using its own Armed Forces, without requiring the intervention of other States.

External Sovereignty

External is that which a State exercises in the international arena with other States. It is expressed through diplomacy and international treaties, and its limits are regulated by international law (Lake, 2003).

The clearest example of external sovereignty is when a nation protects its territory against foreign aggression. By defending itself, it is using its authority to prevent another nation from interfering in its territory.

Another example would be international treaties, in which each State assumes a series of legal commitments with other peers. These treaties are framed in International Law but do not compromise the authority that each State has over its territory.

Characteristics of Sovereignty

It is the maximum power in a nation – It is the maximum power within a country since it does not admit other powers above it since it represents the collective and inalienable will of the nation.

It is a primal power –

Sovereignty is primal, that is, it is a power by itself that does not come from or originate from another power or mandate, it is not assigned by an established power (a state) or person.

It is one and indivisible –

Sovereignty is one and indivisible, that is, it belongs to the entire nation and not to a particular individual, although each individual is part of the nation and shares authority with the other members of the nation, as a private individual, he cannot claim authority as his own.

Sovereignty is inalienable and imprescriptible –

This means that sovereignty cannot be transferred, let’s say to another nation, even when the state or the majority of the people consent to it. In addition, the authority of a country is not subject to temporary changes, it is understood that it is not expired. Nor is it subject to the permanence or change of a regime, being completely alien to the regimes that govern a country and its ideologies.

It belongs to the people –

Its ownership belongs to the people (or in its case to the monarch), a single individual cannot be the holder of the authority of a nation, however at first the notion of sovereignty fell on the sovereign, (king, prince, or emperor), understanding that the monarchs had powers to repeal and enact laws and were only subject to the “common laws of all peoples,” that is, they had certain limitations. At present authority rests with the people both in the republics and in most monarchies (constitutional or parliamentary).

It is based on a legal regime –

The sovereignty of each nation is based on its legal regime, generally on the country’s constitution. Therefore, the constitution and other laws establish the ways to exercise authority, giving powers to the state to exercise power and protect it from interference and violations in any area.

The laws of a country establish the legal framework in which is based and establish who will be the ones who will represent the sovereignty of the nation, (public officials), legislative, judicial, police, military, customs, prosecutors officials, etc. being the only ones legally authorized to represent the interests of national sovereignty and defend them by establishing the independence of state power from any other power (internal or foreign factual).

State protection of sovereignty –

The state is obliged to protect sovereignty (territorial, air, maritime), through military and police forces, against foreign powers or factual powers that seek to undermine it. In the same way, the state creates methods and uses resources for the protection of food, industrial, fishing authority, etc., which is established in the constitution and in the laws of the country. Source: Kevin and Tony (2018).

Need Help or Advice in Content Management or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More

Workplace Aggression | Scholarly | Academic

Trends in Electropolishing – Scholarly Presentation

Modern Public Administration – Theory and Practice

References

  1. Bardo Fassbender (2003) ‘Sovereignty and Constitutionalism in International Law’, in Neil Walker ed. Sovereignty in Transition, Oxford, Hart
  2. Chris Brown (2002) Sovereignty, Rights and Justice. International Political Theory Today, Cambridge, Polity.
  3. Harrison, Kevin & Boyd, Tony. (2018). The state and sovereignty. 10.7765/9781526137951.00005.
  4. Jef Huysmans (2003) ‘Discussing Sovereignty and Transnational Politics’, in Neil Walker ed. Sovereignty in Transition, Oxford, Hart.
  5. Lake, D. (2003). The New Sovereignty in International Relations. International Studies Review , 303-323
  6. Raia Prokhovnik (2007) Sovereignties: History, Theory, and Practice, Basingstoke, Macmillan.

0 comment
0 FacebookTwitterPinterestEmail
Improve Virtual Collaboration
Better TipsBusinessManagementMarketingTrending

How to Improve the Virtual Collaboration of Your Organization

by Shamsul

How to Improve the Virtual Collaboration of Your Organization

Working from home without being co-located is a new post-pandemic norm. Whether you work in an office or work from home, communication and cooperation with your team are crucial. It provides help in your organization’s success. Virtual collaboration is the method to communicate and exchange ideas with your employees via technological tools to get work done smoothly and systematically. 

After witnessing the digital transformation due to Covid-19, it seems that the future- and in fact present- is the era of remote working. Therefore, the necessity for virtual collaboration needs to be significantly enhanced.  The Conference Board surveyed their employees, revealing that 40% of respondents expected to continue working remotely from home a year later Covid-19 abates. According to another survey by Envoy, almost half (47%) of the workers expect their companies to offer a hybrid work model. A combination of flexibly working from home and in-office working – after the pandemic or otherwise, they would probably leave their jobs. 

Companies that are successfully thriving in this new virtual world recognize that replacing face-to-face collaboration is not easy. Relying on traditional tools for virtual collaboration cannot be the only solution; there is a need for a multifaceted approach – a combination of interpersonal skills and technological solutions.

Drawbacks of Email and the Other Traditional Tools for Virtual Collaboration

Many people routinely check their email notifications and refresh them. Some people take this growing pile of emails as a reminder of their unfinished tasks. However, others take it as a sign that work is heaping up quicker than they can execute it.

Before Covid-19, most organizations were dependent on email. It was a principal means of communication with their scattered team over various locations. That reliance aggravated when employees started to work from home. They used email with other real-time communication tools in order to replace work-in-office, one-to-one meetings, and morning discussions. Notification ‘rings’ and unread emails swiftly increased from dozen to hundreds.

What is the issue with using email as the Primary Source of Communication?

So, what is the issue with using email as the primary source of communication?  The answer to this question lies in the fact that you will find multiple problems faced using email as a principal means of communication. Firstly, virtual collaboration via email is challenging and not much effective due to its directionality. Moreover, email makes it difficult to cooperate in making decisions as this tool of communication is asynchronous. Lining up on action items and brainstorming is also a challenging task due to the asynchronicity of email.

Email is the first thing that comes to our minds when we think about virtual collaboration tools, as it has been an important element of the communication strategies of many organizations for so long. But, virtual collaboration is more than the technological tools that we use to get our tasks executed. If you want to make your hybrid and remote teams more effective in this new virtual world of work, you have to change your perception about the meaning of virtual collaboration. Organizations need to tackle virtual collaboration from relationship and task perspectives, and this is a key polarity that leaders must balance.

Recommendations to Use Technology for Virtual Collaboration

An ordinary person cannot perform his job in isolation. Organizations working on complex problems need to involve interdependencies among employees, teams, and different functional units.  

Here are a few tips that can help you in leveraging the technology to boost virtual collaboration:

Turn on the Camera; whenever it is Possible

All people who have been working remotely since the start of the pandemic can relate to “Zoom fatigue.” But still, video meetings are more valuable than audio meetings only. You can take advantage of nonverbal cues from the speaker by being able to see the speaker’s face, and it also prevents the participants from multitasking. Try setting expectations with your employees about which meeting could benefit more from an on-camera conversation, and which needs to interact through audio-only. This will help in making the screen time with your team most effective.

Use Instant Communications

Disagreeing with some idea in a colleague’s email can take days and even weeks to sort out the differences. Your instant message during a virtual meeting through chat functionality can resolve it rapidly in an effective manner and in real-time without any need to open the cameras.

Utilize Project Management Software

Google Docs and similar tools have facilitated the organizations for years to collaborate virtually among the team members across geographical borders. Today, there are a number of software programs available. These will help you in keeping your virtual collaboration on course by allowing you to group tasks by project. 

Create a Group Agreement

Try to keep all your teammates on the same page by producing an agreement among them. The most efficient virtual collaboration will take place only when every team member is willing to align on the choice of channels to use for particular tasks or projects. You will not have any idea what works for your organization until you try different things. So, test various things, get a response from your team, ratify your collaboration procedures, and sign an agreement so that everyone on your team comes on the same page.   

How to Rebuild In-Person Coordination Using Virtual Collaboration

First of all, think about what facets of in-person cooperation you want to rebuild in a virtual habitat. Visualize a conference room where a group of individuals is brainstorming. They are discussing a particular problem and exchange their ideas quickly and effectively. It is in a peaceful and thoughtful environment, one thought leading to another.

Ideas started to flow more explicitly due to the collaboration taking place in the room.

If you want to rebuild that coordination in a virtual collaboration scenario, you must deliberate about using your teammate’s energy. For instance, taking a group of twelve people and breaking the group into three- or four-person breakout rooms could be very helpful. With comparatively smaller groups, you can begin to copy the same type of energy for brainstorming.

Another useful strategy in order to engage your team members is to make full use of the chat feature given in virtual meeting software. Some of your team members are possibly introverts. They really feel more comfortable and more confident in contributing their ideas via chat. They might hesitate interacting face-to-face, introducing a significant advantage of virtual collaboration. 

Establish Relationships and Strengthen Communications to Stimulate Better Virtual Collaboration

When we take into consideration the whole process of teamwork- formation of team standards, grappling with roles and duties, and producing innovation- it is obvious that we require technological remedies to assist us in collaborating in a virtual environment.

But in order to give a response, engage in training, and settle disagreements; virtual collaboration also has to allow team members to establish connections, build trust & psychological security, and keep healthy relationships,

As organizations focus on efficiency, the interpersonal aspect of virtual collaboration is deliberately ignored. Maybe it happens as it is less complicated to leverage technology than to transform the way we communicate. Woefully, getting work done is difficult when professional relationships are not good.

Strong Communication Skills

There is good news for leaders that the most crucial tool of virtual collaboration is something that could be developed easily by anyone. 

No matter whether you are doing work in-person, collaborating virtually, or incorporating both practices in a hybrid workforce model. Powerful communication skills play the role of an operating system for your organization.

By providing your team members with research-based conduct that makes better the way they communicate on a daily basis, you can eradicate unwanted resistance, make better in-the-moment training and feedback, and motivate innovation and development. 

Our research found an acronym LACE that shows the four important behaviors for better communication and training. LACE stands for: Listening to understand, Asking powerful questions, Challenging and supporting, and Establishing the next step & accountability. 

Summary

To summarize, you can improve the virtual collaboration of your organization by combining modern technological tools with powerful communication skills. Also, make sure that your team stays positive, creative, engaged, and lined up with your company’s business goals and mission.   

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? So, express yourself in the comments.

Do you want any help to write content and thus drive more traffic and boost conversions; get in touch through Contact our team?

Read More

Five Things to Add for Luxury Brand Marketing Strategy

Brand Marketing Through the COVID-19 Crisis

Why Customer Experience should be your Priority while Marketing your Brand

0 comment
0 FacebookTwitterPinterestEmail
Qualities of Effective Leaders
Better TipsBusinessManagementMarketingTop 10Trending

10 Best Qualities of A True Leader

by Shamsul

The 10 Best Qualities of A True Leader

What exactly is a true leader? Is he just a decent manager? A leader is not an official title, function, or anything else, but it stands for the set of man’s behavior. And a charismatic attitude, which, in the end, makes everyone want to listen and surpass oneself. The only job of a leader is not to manage the members of the team effectively to accomplish their missions in a high-performance way, but there are so many other tasks too which a leader has to accomplish. Few people are born with leadership qualities, while the others have to work hard to be a leader, and it takes time to develop all the qualities. Everyone has some deficiencies, and no one can be an ideal leader; all good leaders have unique characteristics. So, here are the 10 essential qualities to possess or develop to become a true leader.

# 1 Know How to Trust

A relationship cannot work without trust, and corporate relationships are no exception. Knowing how to trust when you are a leader means you should have an idea of how to take work from your employees and how to manage with their opinions when you are in a meeting. By giving your employees all the necessary autonomy in managing files and projects, you will allow them to fully develop and perform better. This is also having leadership.

# 2 Set Clear Goals as True Leader

In our study on employee expectations, more than 41% of respondents insist on the need for a clear sharing of vision and strategy to give meaning to everyday life. The lack of a shared vision of the future in a team, and more broadly within any organization, is indeed a trigger for employee discomfort and loss of cohesion. So be an inspiring leader by clearly sharing the company’s vision so that everyone understands how their individual contribution makes joint success possible. In addition, adopting this behavior will encourage exchanges within the team, through regular points, formal or not.

# 3 Personify the Values of Company

Now, most youngsters think that business is much better than jobs and are suitable to a great extent. Ideal positions are very less and according to recent studies, these jobs are done by people’s commitments. People make a team and reunite to accomplish their jobs which causes easiness. Your actions must reflect the values of the company, even if you are an interim manager. You will then be more legitimate with the people around you, and they will want to follow you and get involved with you.

# 4 Allow the Exchange and Transmission of Knowledge

You can perform your task in a very good way if you create a friendly environment at the place of work so that all people can share their opinions without any fear or hesitation. It increases everyone’s knowledge, and the collaboration should be between all team members irrespective of boss or employees. By doing so, you can come to know about more talent and skills of the true leader.

# 5 Reward Good Initiatives

The reward of doing good can make everyone happy. So, when you are pleased with someone’s performance, try to appreciate them and share the good news and results with the rest of the team. Put your best people forward to boost buy-in and execution. You will show that any effort will be rewarded and boost motivation within your team. However, remember that recognition at work also involves acts such as increasing skills through training.

# 6 Encourage Change as a True Leader

Innovation plays a very important role in the betterment of any organization. So your job is to encourage your team to come up with and test new ideas or initiatives. Rely on collective intelligence and all available energies to move forward and help your employees advance.

# 7 Knowing How to Take Care of Yourself

The mood is contagious, be it good or bad. A healthy lifestyle will allow you to overcome any problem in a positive way as a true leader. Consider giving yourself moments of relaxation, time to practice a sporting activity, for example. Your collaborators will thank you.

# 8 Communicate Transparently of a True Leader

Integrity means a lot either we trust people in our surrounding or not. An admirable leader, more than anyone, must have transparent and clear communication with all. He must know how to encourage in the event of success and, above all, take responsibility for errors in the event of failure without disguising reality. Its credibility and legitimacy are at stake. On the other hand, if you know how to deal with transparency and clarity, people will feel free to express themselves candidly (take advantage of the feedback!).

# 9 Know how to Listen

A true leader is also a good listener and they can always have nice communication with all. It makes it easy for you to know about the employee’s point of view. Therefore, you can adapt your speech for an optimal impact.

Listening is an often-overlooked skill. But when used well, it has the power to create a climate of security, points out Melissa Daimler, in an article for Harvard Business Review.

Thus, employees feel that they have been honestly heard and will not hesitate to talk more about their concerns, which will allow you to find solutions together.

# 10 Have Convictions

A true leader not only has convictions and beliefs, but he is especially not afraid to state them loud and clear. You should have complete confidence in your skills and qualities to take the risk of expressing your ideas whenever necessary. But it does not mean that you should start degrading other people, and you should use confidence to make your ideas better and strong while presenting them in front of others. But you should have a margin that you can be wrong.

In conclusion…

There are two phases that most people pass through, one is the manager, and the other is employees? What characteristics or qualities made them good managers in your eyes? They should be exemplarity, integrity, a certain character, and other proven skills? You must try to create all those qualities in yourself that you would have liked to have had at that time!

Remaining a caring manager or A True Leader even from a distance is simple. Our experts are available to give you their advice for managing remotely or writing content.

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More:

Five Things to Add for Luxury Brand Marketing Strategy

Definition and Requirements of Accredited Investors

Why Customer Experience should be your Priority while Marketing your Brand

0 comment
0 FacebookTwitterPinterestEmail
Better TipsCooking & FoodsTop 10Trending

10 Foods Make You Live Longer

by Shamsul

10 Foods Make You Live Longer

Maintain Your Health and Live Longer

Getting older is an integral part of life; however, this natural process frightens most people. Therefore, it is better than going through surgery in old age; why not use the foods known to make us live longer?

While old age is inevitable, certain good habits can slow their progression.

Beauty products to prevent skin aging, sports exercises to compensate for the regression of our bodies, healthy food to maintain good health…

There are many possible ways to “maintain” your youth. And feeding is the most spontaneous of them.

Why Do These Foods Lengthen Life?

In terms of nutrition, certain foods are best to make anyone who has eaten them live longer. They improve the health of many vital organs, such as the heart and the brain.

Foods rich in antioxidants top the list: they prevent certain chronic diseases that strongly impact life expectancies, such as diabetes or Alzheimer’s.

Still, other foods take care of our cardiovascular health by significantly regulating cholesterol levels.

Here Are 10 Foods That Make You Live Longer, According To Doctors

01

Broccoli

Live Longer

Broccoli, love it or hate it, is a vegetable known to promote longevity.

It is rich in vitamin C, a vitamin known to have many antioxidant properties and strengthen the immune system.

02

Avocado

Healthy Food

 

Avocado helps to maintain good cardiovascular health. This is because it is rich in phytosterols compounds which, on the one hand, reduce the level of bad cholesterol (LDL), and on the other hand, increase the level of good cholesterol (HDL).

In addition, certain scientific studies suggest that this fruit would have preventive virtues against cancer, particularly prostate cancer.

03

Honey

Honey is used as an alternative for sugar and sweeteners of all kinds. It can help to extend lifespan by reducing the amount consumed of refined sugars in the body.

Particularly, it contains many antioxidants, which are useful for rapidly regenerating cells and combating the chronic diseases mentioned above and help you to live longer.

04

Whole Grain Foods

Many studies have been published in well-known journals that show how whole grains are linked to a longer life.

05

Tomatoes

Tomatoes are very popular fruit/vegetables on our plates, and they help us live longer.

Their richness in lycopene and antioxidants gives them this power, just like nuts and leafy vegetables. They lower the risk of chronic diseases.

06

Nuts

Like leafy greens, nuts tend to maintain balance in the vitamins and nutrition in the body.  They help significantly in reducing the risk of chronic disease.

07

Leafy Vegetables

As the name suggests, leafy greens are vegetables made up of leaves, and they differ from root vegetables such as radish and fruit vegetables such as tomatoes. In this vegetable, the only part that is eaten is precisely… the leaf.

Spinach and cabbage are better examples. But how do these extend the lifespan? It is their richness in nutrients that gives them this power. In fact, foods rich in nutrients are closely associated with reducing the risk of chronic diseases such as diabetes, asthma, and hypertension.

08

Blueberries

It is a known fact that blueberries contain low calories; however, they are high in nutrients. So, they are considered one of the richest sources of antioxidants.

However, these molecules are known to slow down aging in several ways. They fight in particular against the harmful effects of free radicals and help prevent many diseases that endanger our lifespans, such as cancer or Alzheimer’s.

Many scientific studies and research have revealed that these antioxidants significantly prolong lifespan.

09

Oatmeal

Oatmeal has countless benefits. In addition to being very satisfying, they help lower bad cholesterol (also known by the acronym LDL).

According to several studies published in the Nutrition Journal exhibited that people who consumed nearly 100g of oatmeal each day for 6 weeks saw their bad cholesterol significantly reduced!

10

Oregano

Oregano is good for its effectiveness against rheumatism but also for its ability to boost immunity. It also helps prevent bone degeneration and strengthens our bones, which are very useful properties as we age.

The key:

A Healthy Heart, A Reasonable Level of Cholesterol in the Body, and Increased Longevity!

Need Help or Advice in Content Management or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.
Do you want any help writing content, driving more traffic, and boosting conversions; get in touch through Contact our team?

Read More

HOW TO STAY FIT AND KEEP PHYSICAL HEALTH

HEALTH TIPS FOR WOMEN & GIRLS

12 HEALTH BENEFITS OF GRATITUDE

0 comment
0 FacebookTwitterPinterestEmail
Effective Communication
Better TipsBusinessManagementMarketingPersonal Growth

Problems with Lack of Communication and Ways to Improve it

by Shamsul

 

Problems with Lack of Communication and Ways to Improve it

 

Lack of communication is considered weak or poor communication. It is due to ineffective teamwork, insufficient knowledge, and everyday conflict. In such a scenario, the team engagement and communication are zero with each other. It results in the company’s poor performance, and it makes the target achieving process more challenging. For any workplace environment, communication is an essential part of boosting the workplace’s background and culture. Communication consists of exchanging ideas, face-to-face meetings, chatting, calling, email, body language, words, expression, signs, and symbols. These factors are beneficial in communication, and you can easily convey your message. Communicating with your employees regularly and positively enhanced productivity and encouraged them to do better.

Effects and Problems of Lack of Communication:

Missed Deadlines and Low Productivity: 

When your employees fail to pass on essential details and messages due to poor communication skills, it leads to low productivity and misses deadlines in a task. This thing is drastic for both workers and investors because it will break the client’s trust and show the incompetency of your company.

1- Absenteeism, Low Engagement, and Low Morale:

Lack of communication leads to several problems in a workplace, and absenteeism, low morale, and low engagement are among them. Effective engagement is necessary for getting high input. Moreover, when a company faces a lack of communication problems, the number of absentees increases because they don’t feel connected. These things also result in mistrust amongst team members. That’s why if you are running an organization, then you must focus on effective communication.

2- Unconstructive Atmosphere:

Workers must understand their responsibilities and roles to gain higher productivity and efficiency. However, In poor communication, the workers will not have enough confidence to ask essential things from team members to get clarity. These misapprehensions will escalate every day, and the workers feel dubious in their performance which directly affects the company’s growth. This kind of hostile atmosphere is destructive for the company.

3- Poor Relationships:

The unhappy and disconnected team is such a curse for an organization. In a lack of communication scenario, departments fail to construct effective relationships thus disturb the productivity process. In the end, it is the company that will bear and suffers the failure.

4- The Grapevine Impact:

If your team members cannot share messages and ideas directly with each other, it results in grapevine rumors. The grapevine impact is that you can spread false rumors from one person to another in a short span of time. It results in conflict among workers and disturbs the workplace environment. This thing directly impacts the future of the company in the long run.

 

How to Improve Communication Skills:

1- Find the Motive for the Break:

For every workplace, solid and straightforward communication skill is the backbone. If your company is facing severe communication issues, then it is really vital to find the root of the problem. Try to keep your workers focused and tell them their responsibilities to reduce the risk of any mishap or misunderstanding. Are they good enough in dealing with consumers? Are they doing their duty rightly?

On the other hand, find the root of the problem that increasing the communication gap among team members and fix them vigorously. These are some of the significant points that you should improve on a priority basis if you face a lack of communication. Evaluate the whole process, reveal the reasons for a break, and fix the issue with the proper approach. Explore and fill the gaps in which team members are struggling. Share your message punctually so that workers can easily understand your message. Allow your worker to talk to you on any issue openly and clearly. You can look at the rivals or competitors to solve some specific communication issues. Assess the team’s performance weekly or monthly because it brings a fruitful change in your company’s performance and atmosphere.

2- Implement the Right Tools:

The absence of the right tools and collaboration hub is one of the biggest reasons for the lack of communication in the workplace. Having outdated technology or means of communication is the major hurdle in this way. Even if your workers have practical communication skills and want to communicate, outdated technology stops them from doing this. Effective communication is not possible with obsolete technology, and it directly affects your business. It is necessary to introduce some technological advancement in your system to remain up-to-date. Certainly, the right technology is such a blessing if used properly. This part is really crucial for organizational growth.

3- Recruit People with Effective Communication Qualities:

Every person has different qualities, and they can tackle different situations with the right conversation and skill. Whether you are running a small or big company, hire the best people for your company and check their communication and leadership skills. There is no need to hire those people who don’t have an adequate skill set. Interviewers need to test the communication ability of a person during the interview. Check whether they are good at it or can communicate their message effectively. You can also ask behavioral questions to check their skills. In this way, you can avoid communication gaps in an organization.

4- Make Your Requests Comprehensive:

Sometimes workers use texts and email for rapid conversation, but it creates several misunderstandings because these channels are not suitable for clear and comprehensive communication. It is vital to talk in detail in order to get a complete and clear picture. Clear your mind or thoughts, self-edit, and then write a comprehensive message that you want to convey to your employees. The selection of content is also crucial in this part because it can inspire and motivate workers.

 

Why Should You Be Deciding On The Right Communication Policies?

1- To Avoid Conflict:

If you communicate with your employees correctly and clearly thus it reduces any conflict and creates a healthy atmosphere. Share effective and valuable information to make everything clear.

2- Avoid Misunderstandings:

Misunderstanding happens due to poor communication. To remove this from your company, you have to hire those people who are good at communicating. With the correct use of technology, you can also remove this flaw.

3- To Address Problems:

If you pass correct and adequate information, it automatically helps to fix existing communication flaws like conflicts, misunderstandings, etc.

4- Check Rumors:

Proper communication is one of the most valuable tools in fixing the rumors that appear due to insufficient conversation.

5- Effective Team Engagement:

Perfect communication helps to develop effective team management. It also improves their confidence, relationships, and self-esteem. They love to share their ideas and thoughts with each other. So, it is really good for a company or an organization.

6- Enhance Productivity:

Good communication is beneficial for your organization as it enhances the company’s productivity level and gives workers the confidence to do something extraordinary for the company.

 

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More

Edge AI (Artificial Intelligence) – IoT in Healthcare – New Opportunities, Case Studies

Verizon’s Marketing | Marketing Strategy used by Verizon

China Mobile Marketing | Strategies used by China Mobile

0 comment
0 FacebookTwitterPinterestEmail
Brand Marketing
Better TipsBusinessManagementMarketing

 Five Things to Add for Luxury Brand Marketing Strategy

by Shamsul

 

 Five Things to Add in 2021 for Luxury Brand Marketing Strategy

 

We are already in June 2021, and we still hopeful and enthusiastic about doing our best. Some people are optimistic and hoping that 2021 will be an excellent year for companies and businesses. There are some brands and companies that have been closed due to the challenging 2020 time. But, some retailers experienced a massive boom in their sales, such as fashion and jewelry, due to their strong online presence and brand marketing strategy. The year 2020 was a challenging year for those companies that don’t have a digital presence. To be honest, there is always room for improvement and success, and in this article, we are focusing on this thing. No matter how irrelevant is your brand; you can gain the consumer’s attention with the right brand marketing policy. Ahead, take a look at five essential things that you should add to your 2021 brand marketing strategy.

Adapt for Voice Search:

With the increase of home artificial intelligence (AI), voice searching can be one of the most vital digital marketing trends. According to Google, more than 27 percent of users use voice search features. The rising trend of the smart speaker is proof of this thing. Due to the increasing number of smartphone users, adding a voice search feature in your digital marketing is necessary. Our writing and speaking manner are changed nowadays, so you should accept this change and work accordingly. Plus, you don’t need to give complete demand in voice searching; just important keywords are enough to get the desired results.

To enhance your website engagement, you should hire an expert SEO expert who can optimize specific things for you. You can take several examples like Johnny Walker that has built a question and answer system on Google Home and Amazon Alexa. Luxury brands must follow the voice search feature as digital marketing.

Think Socially and Green for Brand Marketing:

Some green consumers such as Gen-Z and millennials are demanding from luxury brands to positively impact society and the planet with their products and working. The number of eco-conscious people is increasing, and it is important for luxury brands to think green and socially. Adopt sustainable practices and ethical manufacturing to grab the people’s attention. As a brand, you should show customers that you really care about their sentiments and emotions. This should be the core part of your digital marketing. Some fast-forward fashion retailers and brands are adopting a sustainable culture and reducing their carbon footprint. This will be beneficial for these brands in the future. You can’t ignore the success of Tesla because most of its products and functioning are eco-friendly. It results directly in the growth of your sales, revenues, and brand equity.

Create Podcasts for Brand Marketing:

Podcasts are effective in digital marketing, and nearly 50 percent of Americans and 29 percent of Europeans are podcasts listeners. On the other hand, this percentage is increasing with every passing day. More people prefer audio content to pay attention to this type of content while doing different daily tasks. Add this thing to your digital marketing strategy as it proves beneficial for the brands. With a compelling podcast, you can give a powerful voice to your brand and attract consumers easily. You can create every type of content in the form of a podcast. It makes your brand authentic, knowledgeable, and trustworthy. Some famous brands like Balmain, Four Seasons, and others exploit this feature to increase their brand presence and equity. Some brands like BMW recently announced that they would use this feature to enhance their brand worth.

Prepare for 5G:

5G technology is already in various countries and is extending quickly across the world. It is swift and effective as compared to 4G. This technology can help your business in many ways. With 5G technology, you can enhance your working, bringing some efficiency in your working. You can get access to unreachable locations and make your business more effective. To be honest, it is vital to prepare yourself before incorporating 5G technology. This technology deserves a top position in your digital marketing strategy. You can earn the loyalty and trust of your clients by improving your privacy system, innovation, and addressing other tech issues.

Don’t Lose Track while Developing Brand Marketing Strategy:

People want to spend their hard-earned money on durable, timeless, and soulful products. The value of your brand or product depends on the authenticity of your services. Try to deliver the quality and service that you promise in your social media campaigns and advertisement. In the way of innovation, don’t lose your track or legacy. In my opinion, nostalgia is a wonderful tool. Give your consumer a sense of comfort and security. For example, people love vintage clothing, which is significant proof that nostalgia is a good tool. It is a fact that 2020 was not a successful year for marketers, businesses, companies, and firms, but 2021 will bring something extraordinary into your work. By focusing on these five factors, you can create an effective digital marketing strategy that helps you find your potential audience in different world regions.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Importance of Marketing Strategy

5 Brand Marketing Lessons to Take from COVID-19

Marketing Strategies of Amul | Amul Marketing

0 comment
0 FacebookTwitterPinterestEmail
Brand Marketing During COVID
Better TipsBusinessCoronavirusManagementMarketingTrending

Brand Marketing Through the COVID-19 Crisis

by Shamsul

Brand Marketing Through the COVID-19 Crisis

 

It is really tough for businesses to know where to start especially in the times of crisis of COVID-19 (Corona Pandemic). Everyone is busy protecting their families, customers, communities, and themselves. It is important to follow safety guidelines to combat the current pandemic. Due to social distancing, everyone is at home. As we are spending more time on social media, movies, and entertainment, the trend of remote working also increased during this period. Now, you can watch workout classes online, college lectures, and videos. The immense boom of e-commerce is taking people’s attention. Although these changes are temporary you can follow these things in the future for giving a new height to your business. The adoption of digital brand marketing is really effective in terms of increasing brand value and sales. With so many changes and difficulties, there are some certain steps and tips that you can use to mitigate risk and grow your consumer base.

Present with Transparency and Empathy:

People feel weak and disappointed right now, so empathy is crucial. Many companies are adopting remote working for running their business. Serve products to people that you actually show in your marketing. It is necessary to show transparency and empathy in your offerings and services to support your consumers, especially in this COVID-19 (Corona Pandemic) crisis. Help your customer in this uncertain time by giving special discounts and sales if you can afford them. They will become your permanent customers and you can easily create a wonderful consumer base.

Exploit Media in Agile Way:

You need to build a more rapid response whether you are running a small or large business. Brand marketing is totally changed due to the COVID-19 (Corona Pandemic) crisis and we can give the example of Nike here. They say ‘’play inside, play for the world’’ which is a wonderful message to keep your consumers engaged. Social media and other media can do wonders to promote your brand and increasing your sales. It can help you drive your sales and revenues if you use this media in more agile ways. Be creative in this segment because people want something extraordinary and unique. There are several things that you should consider that which medium is best for you. Don’t over-expose your brand because it can tarnish the brand’s loyalty and equity.

Associate with Good:

In a time of crisis, consumers will remember brands for their roles, acts, and actions. If you do something with generosity and heart, then it creates a positive impact on people. Venture into something that directly gives benefit to consumers and it creates value for your brand in their mind. You can take the example of some alcoholic beverages that donated their products for the manufacturing of hand sanitizers. It conveys a good message and beneficial for your company. In this way, you can show your authenticity and purpose to your consumers.

Follow Trends and Build Scenarios:

It is necessary to follow the latest trends by evaluating the human behavioral trends for Brand Marketing. It is important to put consumer’s sentiments and emotions first and prioritize them in different segments. Check the buying and consumer trends and make the products accordingly. It will not create any type of havoc and disaster. Take the right decisions and help the consumers in every possible way. It is really crucial for marketers to create strong connections with their workers and consumers especially in the times of the COVID-19 (Corona Pandemic) crisis. Evaluate the possible outcomes so that you can take the right steps for the benefit of customers and workers.

Utilize New Working Ways:

It is really surprising for us that how some companies adopted remote working for Brand Marketing. Continuously improve your technology in order to enhance your efficiency and productivity. For effective collaboration and communication, you need extraordinary technology that increases worker’s engagement in the company. You can use technology to cheer up and motivate your workers through remote working. It is vital for owners to invest in this segment heavily because it will be fruitful in the future. It creates a wonderful workplace atmosphere and brings confidence in your team members.

How We Can Plan for the Next?

We are currently in the changing phase of the COVID-19 Corona pandemic. But, having a Brand Marketing plan for the future is a must thing if you are running a firm of business. Market leaders should focus on both internal and external factors to get a complete insight into the changing trends. By following three steps, you can plan for the next and the beyond easily:

  1. First of all, know the interruption in your working and find the proper solutions.
  2. Adopt new ways of working by exploiting digital mediums. Learn how to connect with consumers and create long-lasting relations by using various digital ways.
  3. Mitigate risks by following some essential steps and improve customer experience.

There is no doubt that the impact of COVID-19 was very huge and still affecting our business and working. It is imperative to learn new ways such as remote working to improve your efficiency and performance. Brands should think about new possible ways of improvement during this difficult time. All you need is confidence and support to improve your work during and after the pandemic.

 

Tags:

Brand Marketing, remote working, business, brand, marketing, Corona Pandemic, COVID-19, pandemic, digital brand marketing,

 

Need Help or Advice in Content Management or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More

What is SWOT Analysis | SWOT Analysis

5 Brand Marketing Lessons to Take from COVID-19

Marketing Strategies of Amul | Amul Marketing

 

0 comment
0 FacebookTwitterPinterestEmail