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October 2020

SWOT Analysis of Verizon
BusinessManagementMarketingSWOT & PESTLE 

Verizon SWOT Analysis | SWOT Analysis of Verizon

by Shamsul

 

Verizon SWOT Analysis | SWOT Analysis of Verizon

 

In 2000, two corporations merged, Bell Atlantic Corporation and GTE Corporation, which results in the setup of Verizon Communications. By the time, Verizon has gained a lot of popularity due to its successful strategies like acquisitions and inventive offerings. These strategies allowed the corporation to lead in the US market with the biggest market share. It is really important to understand how Verizon achieved this position. You can understand all these factors by reading the SWOT analysis of Verizon.

 

Company:  Verizon Communication

Formerly: Bell Atlantic Corporation and GTE Corporation

Founded: October 7, 1983, Delaware, United States

Verizon Established:  June 30, 2000

CEO:  Hans Vestberg (Aug 1, 2018–)

Head office:  New York, USA

Type: Public

Area Served: USA

Industry:  Mass Media, Telecom

Division and Subsidiaries

Employees (July 2020):  1135,300

Annual Revenue (2019):  US$ 131.86 billion

Net income | Profit (2019):  US$19.79 billion

 

Products or Services:  Cable TV | Landline | Broad Band | Mobile phone| Digital TV | IPTV |Internet| Digital media | Telematics

 

Verizon SWOT Analysis | SWOT Analysis of Verizon

Verizon’s Strengths:

Market Power:

Verizon is the biggest wireless carrier in the US with the largest market share and network. The leadership is also trying hard to make useful policies that can change the face of the communication industry.

International Operations:

Verizon has several offices in different regions of the world from Europe to North America, Asia-Pacific, and Latin America. It presents telecom, security, IT services, and network management over 150 locations. The IP network of Verizon is offered in 2770 cities across the globe.

Strong Economic Position:

The company is ranked as the 3rd most advantageous public company in the US. These strong financial capabilities are the biggest power because it permits the company to obtain all they want to battle more sufficiently.

Extremely Innovative:

It is very important to satisfy customers of the modern age by offering the 5G network, VoIP, and Fios. Verizon is highly active in the innovation sector and products.

Valuable Brand:

Verizon always focused on constructing a valuable brand and was ranked the 19th most effective brand in 2019.  It was also listed 43rd strongest brand by Fortune.

Effective Marketing Policy:

In this competitive time, it is really tough for a stable company’s position. But through creative and intensive marketing campaigns, Verizon earned a lot of respect and followers.

Strategic Achievements:

With strategic achievements, Verizon acquired the largest market share by joining with Alltel. From Yahoo to Alltel, AOL, and BlueJeans, Verizon’s strategic achievements have donated hugely to its success.

 

Verizon SWOT Analysis | SWOT Analysis of Verizon

Verizon’s Weaknesses:

Overreliance on the US Market:

Overreliance on the US market reveals the company’s issues but it also helps the company to create a strong base in the US. As a result, the company lost 68k wireless subscribers and put its revenue at risk.

Unconstructive Promotion:

The trust of customers is based on the company that protects their data and private information. If the user’s data was leaked, it shows the faults and problems of the company. Verizon’s character was infected when information of millions of consumers revealed.

Additional Data Charge:

Consumers always want to give for what they have used or will utilize, but most of the telecom companies such as Verizon persist in charging more for additional data.

Violation of Trust:

The only connection between a company and a customer is trust. When the trust of a customer is breached, it is really tough to regain. Verizon broke this trust by giving user’s data or mobile location to law enforcement agencies or third parties.

Lack of Modification:

Depositing your eggs in various storage bins increases the danger and reduces profits if one storage bin is affected. If Verizon doesn’t introduce diversification in the telecom sector, it may lose its stability and revenues.

 

Verizon SWOT Analysis | SWOT Analysis of Verizon

Verizon’s Opportunities:

Exploit Videoconferencing:

Zoom has used video conferencing very effectively and allows its users to work from home. Verizon also focuses on this feature because the demand for this feature is very essential for businesses. Since its attainment with BlueJeans also helps to focus on this sector.

Global Expansion:

Verizon only presents its services such as network management, IT services, and security outside the US. It is really significant to offer wireless services to consumers internationally. In this way, Verizon can expand its global expansion and market share.

Develop Through Acquisitions:

By acquiring Alltel, Verizon expands its market place in 2008. It enables the company to overhaul AT&T. in order to protect its market share, Verizon should think about joining the Sprints and T-Mobile.

Diversify Portfolio:

Verizon can take the lead with the arrival of the 5G network. They should introduce new segments like augmented reality, smart cities, and autonomous vehicles. There are several opportunities for Verizon in which he can take lead from other competitors.

 

Verizon SWOT Analysis | SWOT Analysis of Verizon

Verizon’s Threats:

Intense Competition:

AT&T, T-Mobile, and Sprints are the biggest rival of Verizon. In order to improve its market share and profit, Verizon should focus on innovative ideas and strategies to compete with T-Mobile and AT&T.

Stringent Regulations:

In order to make a powerful impact on users, it is really vital to protect user’s data and information. If the government imposes new laws and regulations on telecom companies, Verizon’s operations and revenues can be affected.

Hacking and Data Leaks:

Hackers always target popular companies to hack their data. This thing can cost millions of losses in settlements and lawsuits. In 2017, a security setting leaked private data of 6 million consumers of Verizon.

Looming Recession:

With the ongoing pandemic, everyone is facing a global recession. As the recession is around the edge, Verizon’s prosperity is in danger.

 

More reading on SWOT

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

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H&M SWOT Analysis | SWOT Analysis of H&M

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SWOT Analysis of Twitter
BusinessManagementMarketingSWOT & PESTLE 

Twitter SWOT Analysis | SWOT Analysis of Twitter

by Shamsul

 

Twitter SWOT Analysis | SWOT Analysis of Twitter

 

Twitter SWOT Analysis (2020)

 

Company:  Twitter, Inc

Founder:  Jack Dorsey, Biz Stone, Noah Glass, Evan Williams

Established:  March 21, 2006

 CEO:  Omid Kordestani

Head office:  San Francisco, California United States

Type: Social networking service, news

Area served: Worldwide

Available: Multilingual

Users: (May 30, 2020) = Monthly active users – 330 million

Daily active users – 145 million

Industry: Internet

Employees (September 2019):  4,600

Annual Revenue (2019):  US$ 3.46 billion

Net income | Profit (2019):  US$ 1.47 billion

 

Products or Services:  Vine | MoPub | Periscope

 

Twitter SWOT Analysis | SWOT Analysis of Twitter

In the modern age, social networking sites are everywhere. Twitter is one of the popular social media site and micro-blogging platforms that allow online communication through tweets. From zilch users to more than 330 million users in 15 years, you can gain knowledge from Twitter’s strengths, weaknesses, opportunities, and threats.

 

Twitter’s Strengths:

Extremely Powerful:

The biggest power of Twitter is its hashtags feature. This feature is very powerful offered by any social site. Hashtags can activate the community, bring down the government, and deal with injustice. Twitter has proven its authority by running the #MeToo movement and #FakeNews. It also shows unanimity in the wake of a boy’s nuggets under #NuggetsforCarter.

Faithful Customer Base:

The loyal customers of Twitter will never think about any other platform for expressing their thoughts and feelings. Twitter is the leading social media site with 166 million daily active users in quarter 1, 2020.

Powerful Market Share:

When we talk about market share, Twitter is the leading social media and micro-blogging platform in the world. And its market share is expanding day by day.

Popular for Marketing and News:

Today, Twitter becomes an official communication channel. You can convey your message easily and quickly with a simple tweet. According to Statista, 67 % of the business depends on Twitter for dealing and marketing. From the White House to famous celebrities, everyone is using Twitter for communication.

Firm Financial Position:

Twitter has gained a lot of maturities from time to time. In FY 2019, Twitter earned a record-breaking $3.46 billion in annual revenue.

Broad Product Portfolio:

Twitter has many achievements in the form of joint ventures and acquisitions. These companies have improved Twitter capabilities. Some of the leading achievements are given as:

  • Periscope: live video streaming.
  • Magic Pony: machine learning.
  • Gnip: API aggregation.
  • MoPub: mobile advertising.
  • Lightwell: conversation initiatives.
  • TellApart: advertisement
  • TweetDeck: dashboard application.
  • TapCommerce: targeted advertisement.
  • Pioneering and Fun Features:

Apart from hashtags and retweets, Twitter offers innovative and fun ways. These features provide the latest information and permit customers to reply and express their thoughts.

Brand and Name Identification:

Twitter has a strong brand name and recognition. Everyone knows what it is and what it does. It rightly conveys the company’s message and mission.

 

Twitter SWOT Analysis | SWOT Analysis of Twitter

Twitter’s Weaknesses:

Algorithm:

Twitter is struggling to modify its algorithm to keep happy its customers. Most of the customers are not happy with fake tweets, harassment, abuse, and Twitter’s search functionality. Twitter needs to address these problems otherwise it may lose its proportion.

Overdependence on US Market:

While Twitter is a worldwide social media platform but it mostly relies on the US market. We mentioned some breakdowns that show the difference in annual revenue from several regions:

  • USA: $1.9 billion.
  • Japan: $537 million.
  • Rest of World: $978 million.

Total = $3.45 billion

Overreliance on Ads:

A huge number of Twitter’s profits come from advertisements. In FY 2019, approximately 87 % of annual revenue comes from ad services, and the remaining 13 % comes from data licensing services.

Lack of Diversification:

Twitter is only focusing on expanding its reach and social media networking. But they introduce no diversity and innovation to make it more attractive and useful. If a new site offers new technologies and variety, it may hurt Twitter’s name and customers.

Weighting Operational Costs:

To fight with competitors, Twitter spends a lot of money and burdening its operational cost to increase the number of customers and data centers. These investments and spending can threaten the overall profit of Twitter.

Bogus Accounts:

According to Twitter, almost 5 % of its daily active users are spam accounts. If the ratio of these accounts is increasing on daily basis, it can damage the reputation of Twitter.

Data Security Concerns:

Twitter fails to protect user’s data and private information. They unconsciously hand over customer’s data to advertisers but apologizes in Sep 2019.

 

Twitter SWOT Analysis | SWOT Analysis of Twitter

Twitter’s Opportunities:

Online Store:

Like other social media sites such as Facebook and Instagram, businesses are now marketing their products on Twitter. There’s a potential to grow business on Twitter and it becomes a big online market to sell products directly to customers.

Feature Development:

Twitter should improvise their policies and offer different generations to grow the business and market. For example, offering features such as TikTok to attract Generation Z.

Suggest Remote Working Solutions:

Twitter should adopt working models of Zoom and Microsoft Teams. They should offer remote working solutions and allow users to work from home safely.

Jump into Music or Video Streaming Services:

With a great number of followers and revenues, Twitter should enter in music or video streaming services by purchasing operating companies in the market. These mediums help Twitter to grow its reputation and profit.

Expand Customer Satisfaction:

Twitter can increase its revenues and reputation by solving these given problems:

  • Abuse/ Harassment.
  • Fake accounts and news.
  • Look after the honesty of election-related conversations.

Pay Attention to Mobile-Based Ads:

Most of the consumers access Twitter through mobile devices. In order to generate revenues, Twitter should think about mobile-friendly ads. This is only possible when Twitter targets emerging markets.

 

Twitter SWOT Analysis | SWOT Analysis of Twitter

Twitter’s Threats:

Hard Competition:

New and old competitors like Facebook, Snapchat, and TikTok can steal followers from Twitter. This is a severe threat to Twitter and can damage the revenue and followers’ strength.

Censorship of Freedom of Speech:

Government and military, or dictators hate any tool that can put in danger their reputation and government. There’s always a threat that the government can ban Twitter due to its freedom of speech. According to the New York Times, Twitter is officially blocked in China. Chinese Police officials are inquiring and arresting Twitter consumers.

Sponsors’ Pressure:

Conflicts and fights between sponsors and management are always terrible for business. Elliott Management Crop is Twitter’s leading investor who is forcing the company to remove Twitter’s current CEO, Jack Dorsey.

Unequal Power to Influence:

According to research, only 10 % of Twitter consumers are accountable for 80 % of the total tweets. This kind of unequal distribution of power can damage the company’s name.

Influencer Quitting the Platform:

According to the policy, an influencer can leave the company and join the other company. This thing will also lead to the mass movement of consumers and break Twitter’s revenue or fan-base.

New Taxes:

The European Union is aiming to impose new taxes on tech media and firms. If Twitter is incorporated in the list, huge portions of its revenue go in the form of tax.

Authoritarian Laws:

The regulatory authority can impose strict laws and regulations on companies to improve the security and rights of the consumers. These laws and regulations can direct to mass migration from Twitter.

Twitter has Lost its Cool:

Twitter is considered as a one size fits all platforms. Without any modification, Twitter has lost its cool. In the presence of TikTok, Facebook, and Instagram, Twitter Twitter’s future looks dim and doubtful.

 

More on SWOT

Sony SWOT Analysis | SWOT Analysis of Sony

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

Banking SWOT | SWOT Analysis of Banking

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Coca Cola SWOT Analysis
BusinessMarketingSWOT & PESTLE 

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

by Shamsul

 

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

 

Company Name:  The Coca-Cola Company

Founded by:  John Stith Pemberton (as Coca-Cola)

Asa Griggs Candler (as The Coca-Cola Company)

CEO:   James Quincey (chairman also), Brian Smith (President and COO)

Year established:   January 29, 1892

Headquarter:   Atlanta, Georgia, United States

Industry: Beverage

Served: Worldwide

 Number of Employees (Dec. 2019):   86,200 (2019)

 Type:  Public

Annual Revenue (end 2019):  US$ US$37.27 billion (2019)

 Profit (Net income) (end 2019): US$ US$8.92 billion (2019)

 

List of all brands (fully or partnership) owned by The Coca-Cola Company

 

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

Coca Cola is a renowned beverage brand in the world right now. From bars to hotels, shops to offices, homes to restaurants, Coca Cola is easily available. Almost 94 % of people in the world identify the brand due to its white and red emblem. On average, 10k soft drinks from Coca Cola are used every moment of every day. It was founded in 1892 in Atlanta by John Pemberton. After a few years, it gained a lot of popularity worldwide. The current CEO of this gigantic corporation is James Quincey.

 

Let’s start the SWOT analysis of Coca Cola:

 

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

Coca Cola Strengths:

Powerful Brand Recognition:

Coca Cola is the most selling brand across the world and has a unique brand name or identity.

Maximum Brand Worth:

Undoubtedly, Coca Cola is a world-famous brand with maximum brand worth. The company was also honored with the ‘’Highest Brand Equity Award’’ by Interbrand in 2011.

Unlimited Global Influence:

The company supplies its products in more than 200 countries. It has a record serving per day that is 9 billion. It has an extended reach because of its 500 latest items or products. Some of the latest products are Coca-Cola Vanilla and Cherry Coca Cola. It is a well-liked product in the world.

Best Brand Association and User Reliability:

Coca-Cola is also recognized as the US’s most emotionally associated brand. It is connected with ‘’Happiness’’ and has a powerful user loyalty. There’s no replacement for this famous drink and people can easily find out their specific taste. Furthermore, Fanta and Coca-Cola have a strong fan-base.

Biggest Brand Estimation:

Recently, Coca Cola is named as the 3rd Best Global Brand. It has a brand value of $79.96 billion and maintained the top place for many years.

Leading Market Share:

Among Pepsi and Coca Cola, Coca Cola has the biggest market share. Additionally, Sprite, Coke, Fanta, Diet Coke, Maaza, and Limca are the dominant growth drivers for Coca Cola.

Incomparable Sharing System:

Coca Cola has 250 bottling associates in the world. Plus, it has the most effective and most far-reaching distribution system.

Achievements:

In 2016, Coca-Cola has purchased AdeS which is the biggest soy-based beverage company in Latin America. With this purchase, Coca-Cola has increased its reach.

 

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

Coca Cola Weaknesses:

Destructive Rivalry With Pepsi:

As everyone knows that Pepsi is the leading competitor of Coca Cola. Coca Cola has the biggest industry than Pepsi, but this kind of destructive competition can be the biggest weakness of Coca Cola.

Product Diversification:

Pepsi has better product diversification because of many items such as Lays, Kurkure, and many more. Coca-Cola is lagging in this segment which can damage the fame and brand repute.

Health Concerns:

Carbonated drinks can cause many health issues like obesity and diabetes because of its major sugar intake. Most of the doctors and health specialists prohibited the use of these carbonated drinks. This controversy can cause a problem for Coca Cola.

 

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

Coca Cola Opportunities:

Launch New Products and Expand Its Fragments:

Coca-Cola should introduce new products in food segments just like Pepsi. This will help a lot to generate more revenue and brand reputation. Plus, they can also remove their name from the carbonated drink list with these achievements.

Expand Existence in Developing Countries:

The consumption of Coca Cola is highest in hot regions. They need to focus on African and Middle Eastern countries to increase their presence and brand name.

Convey Highly Developed Supply Chain Method:

Coca Cola is totally reliant upon the supply chain and logistics. Due to the increasing price of transportation and fuel, Coca-Cola should think about new methods of distribution.

Packed Drinking Water:

Coca Cola possesses various packaged drinking water companies such as Kinley. They just need to improve this segment because there’s great potential in this segment. Introduce new healthy drinks and win people’s hearts.

 

SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis

Coca Cola Threats:

Water Usage Controversy:

Coca Cola has faced a huge backlash due to its water management problem. Many social activists have alleged the company for its consumption of water in water-scarce areas. They also claimed that the company is contaminating water by mixing pesticides.

Packaging Debate :

Most of the environmental groups criticize the company over its recycling process. They also condemn the use of single-use plastic bottles.

Direct and Indirect Contests:

The biggest rival of Coca Cola is Pepsi. However, some companies like Starbucks, Costa Coffee, Tropicana, Nescafe, and Lipton Juices can indirectly threaten the market value of Coca-Cola.

Suggestions:

Some suggestions are clarified as follows:

  1. Launch the latest products in health and food segments.
  2. Pay more attention to health related problems.
  3. Improve the water management system and address the increasing criticism and backlash.
  4. Expand its range in developing countries or humid regions.
  5. Improve their distribution and packaging systems.
  6. Working on green marketing and sustainability programs.

 

More to read:

SWOT Analysis of Apple | Apple SWOT Analysis 2020

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

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SWOT Analysis of Sony
BusinessMarketingSWOT & PESTLE 

Sony SWOT Analysis | SWOT Analysis of Sony

by Shamsul

 

Sony SWOT Analysis | SWOT Analysis of Sony

 

Company Name: Sony

Founded by: Akio Morita & Masaru Ibuka

CEO:  Kenichiro Yoshida

Year established:  May 7, 1946

Headquarter:  Minato City, Tokyo, Japan

 Number of Employees (Dec. 2020):  114,4,00

 Type: Public

 Ticker Symbol:   SNE

 Annual Revenue (end 2019):  US$79.2 billion

 Profit (Net income) (end 2019): US$6 billion

 

Products & Services:  TVs | Personal Computers| Smartphones| Cameras | Electronic Components| Gaming | Music| Movies | Financial Services

 

Competitors: Panasonic |Samsung | LG Elect. | Toshiba | Sanyo | Lenovo | Philips | HP | Microsoft | Acer | Nintendo | Olympus | Nikon | Canon and more

 

Sony SWOT Analysis | SWOT Analysis of Sony

Did you know Sony History?

Two persons are behind Sony’s remarkable success. Mr. Masaru Ibuka, an engineer, and Mr. Akio Morita, a physicist decided to start electrical equipment and repair company. They established Tokyo Telecommunications Engineering Corporation, (Tokyo Tsushin Kogyo K.K.) on May 7, 1946.  It is also known as also Tokyo Tsushin Kogyo K.K. The new company has no machines and has little scientific equipment. With their intelligence and engineering skills, Ibuka and Morita set out to create new markets.

 

The Birth of the word “Sony”

 In 1955, the management decided to use the logo “SONY” on Totsuko products. Three years later, the company changed its name to Sony Corporation. The name “Sony” results from the combination of two concepts. The first is the Latin root “sonus”, the origin of words such as “sound” and “sound”. The second is the expression “sonny boy”, then very common in Japan and designating a young person with an open mind and modern. This new name perfectly represents the spirit of the company, and then made up of a group of young people bursting with energy and passion for limitless creativity.

Since the company was formed over 74 years ago, the workforce has grown from 20 employees to nearly 160,000 people working around the world.

Sony has always been an international company. From the start, Akio Morita maintained that his company should aim for a global market and be careful not to restrict its activities to Japan alone. He also insisted that the Sony name should be prominently displayed on all of the company’s products, so as to maximize the power of the brand.

 

When we talk about consumer electronics, gaming, and entertainment, the first thing which comes to our mind is Sony. Sony is the largest global player in this segment while other companies still struggle to sustain their place and name in the electronic sector. Sony has provided major contributions in all three segments.

This is only possible with wide experience, experts, and new strategies. To identify Sony’s strengths, weaknesses, opportunities, and threats, you have to read this SWOT analysis. The founder of this company is Akio Morita and Masaru Ibuka and its headquarter is located in Tokyo, Japan. Kenichiro Yoshida is the current CEO of the company.

 

Sony SWOT Analysis | SWOT Analysis of Sony

Sony’s Strengths:

Seasoned Global Player:

To achieve something bigger or out of proportion, you need extensive experience to stand out in this complex and competitive market. In the 1960s and 70s, Sony extended to the Europe and US as a main global player ahead of many other companies.

Widest Range:

From home appliances to mobiles and entertainment, Sony provides a vast range of useful products and services. In this way, they earn a major profit and sustainability.

Top Quality Products:

The company’s huge investment in R&D allowed it to offer top quality products. It is really tough to offer new products consistently without the concern of respected users.

Precious Brand:

Since its launch, Sony has successfully fulfilled the need of consumers. It was ranked at 39 in the list of 60 of the World’s Most Valuable Brands.

Extremely Innovative:

Sony is considered as the highly innovative electronic brand in the world due to its contribution and products. Sony has changed the world with its Trinitron Color TV, Blu-Ray discs, VCRs, and LED TVs.

Reliable Consumer Base:

Due to its reliable products and services, Sony has managed to achieve a huge and loyal fan-base. Through their loyalty program for gamers by PlayStation, Sony has achieved millions of users and fan-following.

 

Sony SWOT Analysis | SWOT Analysis of Sony

Sony’s Weaknesses:

Over-Reliance on Electronics:

The backbone of Sony is its electronic products. They majorly depend on their TVs, smartphones, and cameras. In the FY of 2019/20, Sony’s current revenues decreased by 57 % due to the harsh decline in order for electronics.

Unconstructive Advertising:

In 2014, Sony’s trade secrets were hacked and competitors had taken advantage of this mishandling. This thing had damaged the company’s name and reputation in the global market.

Costly Products:

The price factor plays an important role to show your brand worth and image. Due to costly products, the company faces a huge backlash from loyal customers. They should revise their price policy in order to remove this weakness.

Poor Marketing Strategy:

This is the biggest weakness of Sony because they are too weak in advertising and promotional activities. In the presence of heavyweight competitors like Apple and Xbox, Sony should think about extensive marketing and innovative promotional ideas to advertise their products.

 

Sony SWOT Analysis | SWOT Analysis of Sony

Sony’s Opportunities:

Pay Attention to Rising Economies:

Economic growth will be quicker in rising markets at 4.7 % rather than in developing economies at 2.1 % according to the IMF. Sony should develop its working in rising countries to doubles the profit and sale.

Support Medical Imaging:

It is an estimate that the medical imaging market will rise at a CAGR of 4.4 % from 2018-2025. Sony has a big opportunity to expand its expenditure in this sector to support its imaging division.

Diversify Contributions:

Additionally, Sony’s PlayStation is a vital gaming player, but this sector also requires diversification. Sony should think about mobile-based games in order to enhance their gaming sector for smartphone users.

Develop Through Achievement:

Sony should focus on improving software technologies to acquire global coverage. They should expand this sector instead of depending on their electronic products. This thing will help to improve their financial resources and plans.

 

Sony SWOT Analysis | SWOT Analysis of Sony

Sony’s Threats:

The Destruction of Decline:

Due to the COVID-19 impact, the electronic industry is facing a destructive decline. In this economic hardship, Sony’s also faces a huge decline in profits.

Hard Competition:

Sony is always facing trouble from other competitors such as LG, Samsung, and Nintendo. These three strong competitors have damage the sales of Sony in India. Other competitors can also harm the name of Sony.

Progress in Technology:

We always welcomed new technologies and innovations. Some newcomers like TCL and Techno offers quality products at cheaper rates. These newcomers can replace Sony’s products with their top-rated items. It’s a big threat to Sony right now.

Oversaturation of Markets:

Some brilliant smartphone companies force Sony to exit Southeast Asia after the demand for their products. Sony is still facing huge backlash and decline due to these newcomers. In this area, Sony has faced a continuous decrease.

Universal Epidemic:

Sony’s current profit for the first quarter of 2020 was decreased by 30 % which is alarming. But everyone is facing trouble and struggling with this global pandemic. This threat can damage the name and reputation of the brand worldwide.

Risks Created by Hackers:

In the filming sector, electronics, and gaming, there’s a danger of hacking by hackers. This thing can cost million of wounded and lawsuits. Recently, Sony Pictures has practiced on the extensive penalty of a violation.

Increasing Counterfeit:

The clone market stands at 3.3 % of world trade. These fake products can damage the sale of Sony’s premium products such as TVs, Mobile Phones, and Gaming Products.

 

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H&M SWOT Analysis | SWOT Analysis of H&M

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

Earn From Facebook | How to Make Money from Facebook

 

 

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SWOT Analysis of Red Bull
BusinessManagementMarketingSWOT & PESTLE 

Red Bull SWOT Analysis || SWOT Analysis of Red Bull

by Shamsul

 

Red Bull SWOT Analysis || SWOT Analysis of Red Bull

 

If you want to see the best example of passion then Red Bull is ideal. Within 35 years, Red Bull has switched from an idea to an international leader in the energy drink segment. Red Bull SWOT analysis will definitely inspire you how passionate businesses flourish and succeed. In this highly aggressive marketplace, Red Bull has maintained its place and stability. Today, we will talk about Red Bull’s strengths, weaknesses, opportunities, and threats.

Company:  Red Bull GmbH

Founder:  Dietrich Mateschitz & Chaleo Yoovidhya

Established:  1984

Head office:  Fuschl am See, Salzburg, Austria

Type: GmbH

Symbol:    Red Bull

Employees (2018):  12239

Annual Revenue (2018):  $6.137 billion

Net income | Profit (2018):  €650 million

Products or Services:  Red Bull Racing || New York Red Bulls || Scuderia AlphaTauri || RB Leipzig || FC Red Bull Salzburg || Red Bull Bragantino || Red Bull Brazil || EC Red Bull Salzburg || EHC München || Red Bull Records

 

Surprising Fact: Red Bull is an energy drink that is appreciated by most groups that include topmost athletes, hardworking professionals, students, and most travelers. It has obtained the uppermost market share around the world of any energy drink. This Energy Drink has a sales record with 7.5 billion Energy Cans sold during a year.

 

Red Bull SWOT Analysis || SWOT Analysis of Red Bull

 

Red Bull’s Strengths:

  1. Market Dominance:

Red Bull is the largest energy drink company and rules the US market and other regions of the world. Red Bull has contained the largest market share with 7.5 billion cans sold in 2019.

  1. Rapid Growth in Sales:

Red Bull’s sale was increased by 37 % in India, 30 % in Brazil, 25 % in Africa, 12 % in Austria, 12 % in Eastern Europe, and 9 % in the US in 2019. This kind of boost in sales directs to an increase in profits and revenues.

  1. Intensive Marketing:

Red Bull’s advertising strategy is extremely effective and develops social sites and sports. Currently, Red Bull’s racing is the 3rd best Formula One Team. Red Bull also sponsors hundreds of sportspersons and teams across several sports.

  1. Worldwide Existence:

Red Bull operates in major parts of the world such as America, Europe, Africa, Asia, and Australia. With this wide demographic existence, Red Bull gets stability and empowers its long-term growth.

  1. Strong Brand:

Since its launch, Red Bull has been reliable in its placing with the motto ‘’Gives You Wings’’ which is appealing and terrific. Red Bull is ranked 71st most valuable brand in 2019 with a brand value of $9.9 billion.

  1. Valuable Supply Chain:

With reliable suppliers and trustworthy distributors, Red Bull has the most effective supply chain. This ensures that the product is always in stock in stores around the world.

  1. Youthful Icon:

The biggest secret of Red Bull’s success is its youthful and enticing icon. It emerges as the product of youth and attracts youth from corner to corner of the globe.

  1. Diversified Portfolio:

As a brand, Red Bull is also famous in car racing, auto manufacturing, arts, and air racing apart from energy drinks.

 

Red Bull SWOT Analysis || SWOT Analysis of Red Bull

 

Red Bull’s Weaknesses:

  1. Lack of Diversity:

Red Bull only offers only two types of drinks, sugar-rich, and sugar-free energy drinks. The company should diversify its limitations by offering snacks, sweets, iced tea, fruit-based beverages, and so on. The customers always demand more varieties and options.

  1. Offering Harmful Products:

In the modern age, people are more aware of health-related problems and issues. They don’t like sugary and unhealthy products. Sadly, Red Bull still insists to offer unhealthy energy drinks.

  1. Highly Expensive:

The unreasonable or high price of a product didn’t attract the middle or lower class of people. Red Bull’s energy products are highly expensive, so there’s a risk of losing potential customers. There’s also a probability that cheaper products attract those customers.

  1. Obscurity in Enforcing Copyright:

It is really difficult for Red Bull to protect its formula. There’s a risk that any company can manufacture the same formula. But Red Bull has a little edge in taste and tang.

 

Red Bull SWOT Analysis || SWOT Analysis of Red Bull

 

Red Bull’s Opportunities:

  1. Pay Attention to Emerging Economies:

Europe and the United States are two bigger markets for Red Bull, but it should think about emerging markets like Asia and Africa. They should get the advantage of these markets by selling their products and services. These rising markets can be proven hot dogs for Red Bull.

  1. Launch Healthy Products:

Red Bull should invest in R&D to achieve and present quality and healthy products. due to the increasing demand for healthy drinks and food, this strategy helps Red Bull to expand its reach and revenue game.

  1. Engage in Sports Completely:

As Red Bull already engaged in a lot of sports and sponsors hundreds of athletes, Red Bull should expand into sports for business intentions. They should focus on creating Red Bull Racing into the top in F1.

  1. Widen Product Lines:

Red Bull can increase its sales and revenues by offering more variety and new flavors to capture new customers. This strategy will help a lot in generating more revenue.

 

Red Bull SWOT Analysis || SWOT Analysis of Red Bull

 

Red Bull’s Threats:

  1. Tougher Rules:

Due to many health problems, the government can impose a ban on unhealthy drinks. With this threat, Red Bull should revise its recipe technique as soon as possible.

  1. Raise in Artificial:

In emerging markets, people consume fake energy drinks by thinking it is the original Red Bull product. It is really important to counter these brands and products. This thing is really alarming and can damage the sales and impact of Red Bull.

  1. Mounting Health-Consciousness:

Red Bull uses unhealthy ingredients in its drinks such as caffeine, concentrates, flavors, and so on. This can break the trust of health-conscious customers. Most of the consumers are using healthy products such as water, juice, and milk. These kinds of things can decline the Red Bull’s revenues.

  1. Hard Competition:

Red Bull is facing hard competition from small companies apart from Monster. This kind of competition can be dangerous for Red Bull because it can lead to the loss of Red Bull’s impact and profits.

  1. Looming Recession:

Due to the pandemic and luxury prices of Red Bull’s products, Red Bull suffers a lot in 2019 and the current year 2020. They experienced a huge decline in profits during these fiscal years. The company should modify its pricing policy as soon as possible.

  1. Global Pandemic:

Energy drinks are widely used in special gatherings such as sports and parties. As all the activities are postponed due to the ongoing pandemic, the Red Bull’s operations are shut down in every region of the world.

  1. Growing Costs:

As the prices of raw materials are increasing day by day, it is really tough to manufacture the same product in the same budget. This thing also ruins the impact and profits of Red Bull.

 

Read More:

SWOT Analysis of Apple | Apple SWOT Analysis 2020

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

Uber SWOT Analysis | The SWOT Analysis of Uber

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