How to Create a Brand That Would Last For a Very Long Time
No matter if you are a small entrepreneur working from your garage or a very big player in the business world; you do need to build a brand around your product to be successful in your business. Lots of people do find themselves at a loss when it comes to creating a brand.
Why Product Brands Are Important?
How many of you can associate with the logo of Nike, Burger King, Lifestyle, McDonald, KFC, etc? These respective companies have created such a brand around their product that people can recognize the items by their logo. By seeing these brands, people do tend to get an assurance of the quality, utility, appeal and other attributes. This keeps a very helps positive image in your consumers who in turn refer others to try your product which leads to an increase in footfalls, purchases and ultimately revenue of a company.
Initial Steps in Creating a Brand:
Ideally, the brand should incorporate the spark of genius that you felt when you were contemplating the nature of your business and the path it should take in the future. For instance, if you are building a food delivery service, then your product is all about the service that you provide which is convenience, quality assurance, and timely delivery. A customer should ideally have a vision of these when he purchases your brand. Thus your brand is all about the images and vision created by the consumer’s mind about the attributes of your product
Even people can be their own Brand. There is a concept called “Brand You” which tells that everyone is a brand. The way you behave deals with others; however, many thought on the mention of your name adds to your personal product.
Whether you are creating a brand around your services, product or even yourself, the first and foremost thing to take care of is communication. Making the right impression is very important and this can be done by sending the right messages to your potential customer promptly. For instance, Nike has used its logo, advertisement, and all other communication to convey to the people that it’s a product for young energetic people. Its logo which is just a black tick mark is simple, elegant, unique and easy to remember along with conveying what that particular brand stands for
Three Tips for Creating Brand That Would Last For a Very Long Time
1. Colour of the Product Logo:-
Colour is one of the most important aspects of the brand with more than ninety percent of people giving high importance to it. People associate specific emotion to specific colors like red invokes passion, purple royalty, white peace and so on. These associations do change across borders, culture and time. For instance, the grocery market uses green, restaurants use red, etc. You should think which col encompasses your brand’s core offering.
2. Social Media:-
Social Media is good for the promotion of a product as people are more receptive. Right Message can help the trade name to engrain in mind of customers who in turn becomes brand ambassador as they promote to their friends and followers. As such choose social media well. An image of the product should use Instagram and other social media channels including LinkedIn and so on.
A product should have a personality that people can relate to. It increases brand equity and creates a nostalgic feeling in the consumer’s minds. For instance, a company like Harley Davidson should show manliness and thirst of adventure in its communication to engage and reach its target audience