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Monthly Archives

July 2021

Verizon Marketing Strategy
BusinessManagementMarketing

Verizon’s Marketing | Marketing Strategy used by Verizon

by Shamsul July 24, 2021

 

Verizon’s Marketing Strategy | Marketing Strategy used by Verizon

 

Verizon is one of the great networking and technology companies that build, operate, and design worldwide mobile telephony, information systems, and networks to help different companies in growing and excelling their business. Fortune list of 500 companies listed Verizon as 13 effective companies. Recently this company acquired the digital assets of Yahoo for $4.83 billion in cash.  The strategic acquisition of this company has been a great help in creating various possibilities for customers and a transforming guide for industries too. Here, we are analyzing Verizon’s Marketing Strategy.

Targeting, Positioning, and Segmentation in Verizon’s Marketing Strategy:

Since this company is serving B2B and B2C, both types of customers. It uses behavioral and demographical segmentation-based strategies for segmenting the market which helps in providing customized services according to their needs. Industries like information technology, networking-based industries, or telecommunication are solely run on the basis of customization, i.e. client or customer’s requirement, so Verizon uses a differentiation-based targeting strategy for providing facilities to its clients. It also uses a product and usage-based effective positioning strategy which helps in creating a diverse and advanced technological telecommunication company-centered image. Its vision is based on a smart, simple, and connected smooth and continuous experience for its customer each time they interact with Verizon. Its tagline hints towards delivering the promises of the digital world.

Use of Competitive Advantage for Verizon’s Marketing Strategy:

 Different strategies of the company like the strategic partnership with Google to leverage the mobile platform and various others, different acquisitions like digital assets of yahoo or AOL and Hughes telematics, helped in building communication and networking structure. Broad service and product portfolios like wireline/ wireless, broadband, and mobile networking have greatly helped the company to retain its loyal customers through interrelated services bouquets offered at competitive at the same place.

BCG Matrix Analysis of Verizon’s Marketing Strategy:

 Mobile communication network consists of 98 % coverage of U.S. wireless internet, cable services, coverage and vertical like cloud computing, all are stars because of having huge competition. Nevertheless, this segment’s rate of market growth is excellently high which can be understood by considering data consumption.

Distribution Strategy as a part of Verizon’s Marketing Strategy:

 Partnership and strategic acquisitions of Verizon have been of great help. It supports the brand in delivering high-quality network services with different platforms. While simultaneously developing already existing platforms according to customer’s demands and needs. It is to fulfill the promise of a better digital world.

Brand Equity as a part of Verizon’s Marketing Strategy:

 As a leader of communication and network companies, Verizon believes in exploring possibilities that will help the company in expanding its services. This in return helped the company to work with 500 fortune companies and enhance its solution and connectivity infrastructure.

Competitive Analysis as a part of Verizon’s Marketing Strategy:

For a technology industry, the marketplace will always be competitive. Because large multi-national companies being present along with hovering local players in the market. That is why differentiation-based customer product experience is a must to help companies in strategizing and building support-based infrastructure and to fulfill their missions.

Market Analysis as a part of Verizon’s Marketing Strategy:

 The telecommunication and information technology industry is fully crowded with a great amount of MNC and local/ national players struggling hard to eat up market shares of each other. But final deal-breaker to such competition will be the resource cost of the organization. Moreover, such companies prefer to outsource secondary activities and handle company-specific and critical activities by themselves.

Customer Analysis as a part of Verizon’s Marketing Strategy:

Verizon customers are various industries based companies like education, government organization, or healthcare. Verizon’s IT competencies help its customers in the co-creation of their different digital platforms.

 

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Read More

Citibank Marketing Strategy | Marketing Strategy Citibank

SWOT of American Express | American Express SWOT Analysis

Paypal Marketing Strategy | Marketing Strategy of Paypal

July 24, 2021 8 comments
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Hyundai Motors
BusinessManagementMarketing

Hyundai Motors Marketing | Hyundai Marketing Strategy

by Shamsul July 23, 2021

 

Hyundai Motors Marketing | Marketing Strategy of Hyundai Motors

 

Hyundai Motor is a famous South Korean automobile company in the world. It started its operation in 1967. They manufacture commercial vehicles, engines, and automobiles and currently operating in more than 195 countries globally. The company is a market leader in several developing nations and a big name in developed nations. Due to several factors such as environmental situations, government regulations, stagnant growth rate, and fuel price instability, the automobile market is experiencing heavy downturns. Due to this reason, Hyundai is targeting customers by fulfilling their requirements and product performance. In this article, we will focus closely on Hyundai Motors Marketing.

 

Important Factors in the Hyundai Motors Marketing:

Segmentation, Targeting, and Positioning:

The company utilizes psychographic and behavioral segmentation strategies to target its customers. They are focusing on the premium segment through its offerings like SUVs and innovative showroom setups like Hyundai Motorstudio. Hyundai uses a differentiated targeting strategy in order to satisfy the customer needs and target them. Positioning is one of the vital factors which is responsible for driving the market. Hyundai Motor uses value-based and product-based strategies in order to enhance the customer experience. Its main tagline is ‘’New thinking new possibilities’’.

Competitive Advantage | Hyundai Motors Marketing

Hyundai has a consumer-centric approach to smart service. Certainly, it is helping the company to increase its efficiency and credibility in several sectors. Its innovative and IT-based ecosystem helps the brand to present anytime and anywhere. Moreover, the company has invested a huge amount of money in the R&D sector which is the biggest competitive advantage of Hyundai Motors. Thus, they are continuously improving their performance and products for users. They are working in the R&D, financing, and in-vehicle segment which is helping the company to align its automotive business.

BCG Matrix | Hyundai Motors Marketing

The sedan is in the star category of BCG matrix and other options such as i10, I 20, Elantra, and Accent are some of the famous products of Hyundai and are responsible for driving the major sales of the company. Its trucks, MPV, and SUV are still in the question mark category but they also hold specific market value in these segments.

Distribution Strategy | Hyundai Motors Marketing

With more than 6000 showrooms, Hyundai is making sure that its products and offerings are available to the users and dealerships. Its latest showrooms like Hyundai Motorstudio are giving opportunities to users to see and check its offerings which is directly enhancing the customer experience and brand value.

Brand Equity | Hyundai Motors Marketing

Hyundai is sponsoring some of the top world’s events like UEFA, ICC, and FIFA. They are also associating with several international events that helped the company to increase its visibility and brand worth.

Competitive Analysis | Hyundai Motors Marketing

The automotive industry is flooded with several local and international makes. Various companies like Ford, Fiat, Honda, Suzuki, and so on are giving stiff competition to Hyundai. That’s why they are disturbing the market share of each other through their services and offerings.

Market Analysis | Hyundai Motors Marketing

In order to target the upper-income or upper-strata groups, Hyundai uses its customer-centric approach to target its users in emerging regions. On the other hand, the automobile industry is facing several challenges right now in the form of increasing fuel prices, environmental regulations, and stagnant growth rate. That’s why they are targeting customer serviceability, innovation, and brand awareness in order to align their operations and position in the competitive market.

Customer Analysis | Hyundai Motors Marketing

Most of the customers of Hyundai Motors belong to middle-class groups. So, they want to buy a vehicle for family use and looking to get their money’s worth. That’s why Hyundai is very popular among the majority of middle-income groups and they present those models that satisfy their requirements.

 

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Read More

General Motors SWOT | SWOT Analysis of General Motors

Ford SWOT Analysis | Business Analysis of Ford

DHL Marketing | Marketing Strategy of DHL

 

July 23, 2021 9 comments
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Marketing Strategy of Burger King
BusinessManagementMarketing

Marketing Strategy of Burger King | Fast Food Chain

by Shamsul July 23, 2021

 

Marketing Strategy of Burger King

 

Burger King is one of the most popular fast-food brands in the world with more than 100 restaurants in different regions of the world. Nearly 99 percent of outlets are franchised and 1 percent is possessed by the company. With more than 60 years of working, This fast-food chain is the largest and famous name in the fast-food chain industry. In this post, we are going to discuss some important marketing strategies used by Burger King. Keep reading to learn more.

Important Factors in the Marketing Strategy of Burger King:

Segmentation, Targeting, and Positioning:

To cater to the varying preferences and tastes of different customers internationally, the company uses geographic and demographic strategies. In targeting strategy, they address the requirements of the users. In positioning strategy, Burger King uses serviceability and convenience factors. Its main tagline is ‘’Have it your way’’. Due to these effective strategies, Burger King is one of the biggest and highly competitive brands in the relative market.

Competitive Advantage:

  • Strong Parent Company:

Restaurants Brand International is the parent company of Burger King. It has utilized its infrastructure support and capabilities in order to achieve its targets and purposes. It is a major competitive advantage over its competitors.

  • Line of Business:

The company produces its money in 3 ways.

  1. Royalties are paid by the outlets in the form of a percentage of total sales generated.
  2. Properties leased out.
  3. Income from the Burger King-owned outlets.
  • Intellectual Property Rights:

With more than 1000 domain name registration and 4600 Burger King Trademarks, the company owns all the trademarks and registrations around the globe.

BCG Matrix:

Its franchise-owned business is in the star category but the leashed or sub-leashed franchises are still answerable. BCG matrix is really helpful as it tells the different scenarios of a business within the circulation.

Distribution Strategy:

With more than 15000 franchised outlets worldwide, the company is orchestrated by the master franchise in various regions. They get products and raw materials from a third party on the basis of region or area. Its distribution and supply chain network are really effective and the main reason for its success.

Brand Equity:

Burger King is the leading QSR (Quick Service Restaurant) brand in the world with high top-of-mind awareness (TOMA). It is all due to its special and innovative offerings like Whopper, Hamburger, and so on. These innovative products are continuously increasing the market value and market share of the brand.

Competitive Analysis:

There is no denying that the fast-food industry is flooded with several local, national, and international brands that providing the same products at competitive rates. They all are working really hard in order to gain the market share. The biggest strength that makes Burger King highly competitive is its convenience, product choice, service quality, and more.

Market Analysis:

As many local, national and international brands are actively working in the fast-food market, it is really intimidating for any company to increase its market share and consumer base. It becomes tougher in developing regions due to various factors like living standards, poverty, unemployment, poor literacy level, and low/capita income. Burger King is using the franchised model for physical sales and also developing online sales by delivering special offers and discounts to users in order to gain cost control and consumer satisfaction.

Customer Analysis:

Every customer wants to enjoy delicious and safe fast food and drinks. The major customers of Burger King are between the ages of 15-40. In developed regions, every person prefers Burger King due to its innovative deals and offerings. That’s why it is a popular fast-food hamburger restaurant chain in the world.

 

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Read More:

PESTLE Analysis KFC | KFC PESTLE

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

KFC Marketing Strategy | Marketing Strategy of KFC

 

July 23, 2021 7 comments
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Marketing Strategy of Facebook
BusinessManagementMarketing

Facebook’s Marketing Strategy | Marketing Strategy Facebook

by Shamsul July 23, 2021

 

Marketing Strategy used by Facebook

 

Mark Zuckerburg with his team founded Facebook in 2004, with an aim to engage and connect people by sharing different moments of their life. It gave people real-time about happenings in different areas of the world. It’s each day active users are over 1billion. Facebook’s Marketing Strategy is very successful. Recently, it acquired different popular social media sites too, like WhatsApp, Instagram, and Oculus with the aim of broadening the presence and effect in different segments and platforms, over time.

Targeting, Positioning, and Segmentation in the Marketing Strategy of Facebook:

 Facebook uses a combination of geographic, psychographic, and demographic segmentation variables that help in understanding the demands and preferences of users thus helping them to engage accordingly to generate effective revenues. As Facebook’s target market is massive so it uses a differentiation-based targeting strategy to ensure its algorithmic supply of individualized advertisements i.e. how a specific person operates its account will explain the product advertisement of his interest. Its strategy of value-based positioning believes in connecting or engaging users in a way that they will share and connect more, progressively, with each other. Facebook’s mission is to make the world further open and connected by giving power of staying connected to its users. Its tagline says that it helps you in connecting and sharing your life with people.

Use of Competitive Advantage for Facebook’s Marketing Strategy:

 The supreme competitive advantage it has is its user reach and its way of engaging with different worldwide communities to make them a more transparent world, more communicating, and open-world about whatever is going on in everyone’s mind. Broad services and product portfolio of Facebook different customer segment based platform, each is useful for a totally different purpose. Different applications have different basics behind them, like on Facebook users can post photos, activities, and updates, communicate with any brand, icon, or people of their choice, etc. on Instagram users can share posts like edited videos or photos with their friends and followers. While the most popular messenger-based application, WhatsApp helps users to connect with everyone through messaging and can be regarded as the fastest communication way of the era.

BCG Matrix Analysis of   Facebook’s Marketing Strategy:

 Each service and product that Facebook offers is a star. Because of the noticeable popularity brought by each one of them since their inception. Although social media network Facebook has major shares of the market. However, there is great competition offered by Twitter and LinkedIn. The growth rate of the market is very good but still, internet availability across the globe is causing some limitations. Instagram is facing competition offered by Snapchat where on the other hand WhatsApp stays the clear leader of the chat field due to its huge penetration across the globe.

Distribution Strategy as a part of Facebook’s Marketing Strategy:

For the delivery of its services, Facebook prefers online channels. It changes and reorients the platform constantly with time, thus provides effective and improved engagement to its users based on their time access to various services provided by Facebook.

Brand Equity as a part of Facebook’s Marketing Strategy:

 The reputation and popularity carried by Facebook are way greater than any peer competing company. It has high TOMA and positive WOM with respect to any competitor’s offering. In 2016, the brand worth of Facebook was $52.6 billion, which has 44 % value growth from 2015. This shows the fast growth rate of the Facebook brand.

Competitive Analysis as a part of Facebook’s Marketing Strategy:

 In each business segment, it is present, it faces great competition by companies whether collecting information or sharing, in either way it affects marketers of each domain who are the main source behind Facebook’s revenue.

 Market Analysis as a part of Facebook’s Marketing Strategy:

 The market in which Facebook operates is really competitive and perishes and innovate. The only mantra that helps companies in sustaining better. Different network companies i.e. Zomato, Snapchat and Skype, etc. are yet fighting and struggling hard with one another. On the basis of technologies to emerge and improve as an innovator and game-changer in the market.

Customer Analysis as a part of Facebook’s Marketing Strategy:

Facebook customers vary from individuals belonging to different communities and locations to enterprises. They are wanting to connect with each and other and interact effectively in a more open and transparent world. There is a variety of businesses and people using Facebook/ WhatsApp/Instagram’s platform for communicating with each other and standing for who they actually are.

 

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Read More:

Facebook SWOT Analysis | Business Study of Facebook

Earn From Facebook | How to Make Money from Facebook

Pizza Hut Marketing Strategy | Marketing Strategy of Pizza Hut

July 23, 2021 14 comments
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Marketing Strategy of Starbucks
BusinessManagementMarketing

Starbucks Marketing | Marketing Strategy of Starbucks

by Shamsul July 18, 2021

 

Starbucks Marketing | Marketing Strategy of Starbucks

 

Founded in 1971, this famous coffee-based chain; Starbucks was initially in the business of retailing, roasting whole bean and coffee, tea, and spices. Starbucks Marketing is very effective and currently, it is operating in 70+ countries and has become very successful in making connections with its customers across the global network of 24,000+ retail stores.

Important Factors in the Marketing Strategy of Starbucks:

Targeting, Positioning, and Segmentation:

 Starbucks uses a combination of demographic and geographic strategies for the segmentation of its particular offerings for its customers. A selective targeting-based strategy is being used in geographically separated 70+ countries for its product, Costa coffee. This strategy has helped the company to cater needs of its customers and introduces various new products according to the demand.  This coffee chain has positioned itself as a value-based company; it creates an imaginary stimulus through intangible offerings with their main product.  Its mission is to nurture and inspire the human spirit, one cup, one person, one neighborhood for one time.

Competitive Advantage | Starbucks Marketing

Backward integration of this supply chain was to control the roasting, packaging, purchasing, and coffee distribution around the world while maintaining the taste and quality of its coffee in the world market.

BCG Matrix | Starbucks Marketing

 It’s being worldwide famous and a business experience over 3 decades has helped this company to develop better business understanding and innovate new methods with changing market. All of its products are the stars in the BCG analysis matrix.

Distribution Strategy | Starbucks Marketing

 As a roaster, retailer, and marketer dealing with the world’s best coffee chain, it provides an offering of beverage products with the help of its various company-owned or different licensed stores across the globe. It also provides its variety of trademark tea and coffee products in grocery and different supermarket or store chains across the world.

Brand Equity | Starbucks Marketing

 This brand is not only limited to coffee but also sells services and goods under different brand names like Tazo, Evolution fresh, Ethos, and Teavana. Its involvement in various CSR activities since the brand’s inception has helped the brand to connect with across-the-world communities. Company ethical believes have helped it greatly in retaining through talent nurturing and various won awards and a position of the most admired American company in its home country, according to fortune 2015.

Competitive Analysis | Starbucks Marketing

 Competition in the industry is based on basic but important factors like quality, service, price, and convenience. Coffee culture has been picked up in a variety of developing nations and keeps making progress which offers great competition between local, national, and international players. Companies in the coffee business have different types of competitions offered like other restaurants, ready-made packed coffees in grocery or any stores, and prime location specialty stores.

Market Analysis | Starbucks Marketing

Coffee consumption has been growing around the globe at a 2% rate. In India consumption of coffee

Per capita is nearly 85 grams and this value is 6 kg in the US. Developing countries are a great potential investment for any industry/ company.

Customer Analysis

Its customers are usually millennial, 15-45 years age group people enjoying hangouts with family and friends with blended beverage experience offered in different outlets.

 

 

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Read More:

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

PESTLE Analysis of Starbucks | Starbucks PESTLE

Marketing Strategy of Dunkin Donuts | Dunkin Donuts Marketing

July 18, 2021 5 comments
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