Monthly Archives

October 2021

Facebook rebranded as Meta
BusinessManagementMarketingTrending

Meta – Facebook Announces New Corporate Identity

by Shamsul

Facebook Announces New Corporate Identity under the Name “Meta”

After much speculation, Facebook officially rebranded itself as Meta with a new focus on the Metaverse going forward.

At the Facebook Connect 2021 event, the company announced a complete rebranding with a new focus on the Metaverse going forward. But you should not worry; your favorite social apps are not going anywhere.

Facebook Announced its New identity called Meta.

In a move that was anticipated by reports beforehand, Facebook adopted a new identity with a new focus on the Metaverse. With a new name and logo, we welcome Meta to replace the Facebook brand.

Meta’s new logo appears in Facebook’s signature blue color, although in a different tone, with a glyph that seems to be a cross between the infinity symbol and a pair of AR or VR glasses.

Speaking during Connect 2021’s opening speech, CEO Mark Zuckerberg explained that he wants Facebook’s attention to move away from social media apps and into the Metaverse.

The word “meta” comes from Greek, which means beyond, which is exactly how Zuckerberg spins the Metaverse narrative. The company is pitching the Metaverse as the next big tech, and it certainly looked promising at the conference.

Social media enthusiasts don’t worry. Zuckerberg reiterated that Meta remains committed to its existing social apps and online presence. Your apps aren’t going anywhere anytime soon.

To clarify, the new Meta brand is to replace Facebook Inc., which was the company behind each of the social media apps. This means that you will always open the Facebook, Instagram, WhatsApp, Horizon, and Oculus apps on your phone.

What the Name Change Means For the Future

For the majority of people, rebranding to Meta won’t matter. We saw this with the parent company behind the rebranding from Google to Alphabet in 2015. There was no effect from the rebranding, and everyone is still using Google products to this day.

While the rebranding itself won’t matter much, the company’s new direction will.  The reason for the change is to focus the business on the Metaverse.  Consumers are bound to see more Metaverse-friendly services and products.

The Facebook metaverse explained and why you should care.

As also announced at the event, Meta is working on its Horizon platform to give users access to the multiverse. The company is also working on more AR and VR products, similar to the current Oculus line.

Meta Welcome to the Metaverse.

Meta is no stranger to improved reality and virtual reality, with products from the Oculus line and the recent collaboration with Ray-Ban putting technology in the hands of consumers.

There’s no question that things are about to be turned upside down with the focus on the Metaverse as a whole. As Zuckerberg said in Connect’s opening keynote, even he doesn’t know what the future of the Metaverse has in store for us. How exciting!

Need Help or Advice in Content Writing, Content Management, or In Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More

Digital Technology – Teach 8 Digital Skills to Your Children

What Marketing Creativity Looks like Today

Cryptocurrency – How To Start With

0 comment
0 FacebookTwitterPinterestEmail
Business Plan
BusinessManagementMarketingTrending

How to Make a Business Plan for a Project

by Shamsul

How to Make a Business Plan for a Successful Project

The Business Plan is the essential document on which to work in order to be able to embark on creating a successful project.

But what should your Business Plan contain, and how does this document allow you to take stock and launch yourself more serenely into your creative project, especially how to make a business plan?

Find out as you keep reading, and as a bonus, you’ll have a Business Plan template that you can download for free.

Project management kit


Summary


1- The stages of creating a business plan.


2- What is a business plan?


3- How to make your Business Plan?


4-Template to make a Business Plan


The Stages of Building a Business


Every business comes from an idea.

But between the idea and the actual creation of the company, there is a long way to go.

Make a Business Plan


Indeed, it is important to know how to formulate your idea, evaluate it, detail it, and operationalize it in order to end up with a concrete, realistic, finally, and above all, promising project!

It is, therefore, necessary to start by defining what the company will sell? To which customers, for what purpose, in what way, and for what benefit?

It is called a Business Model.

To make a Business Model, you can use a Business Model Canvas, a Business Model visualization tool.

The Business Model Canvas comprises 9 components which are:

Customer segmentation;
The value proposition;
Canals;
The customer relationship;
Income;
Key resources;
The key activities;
Key partners;
The costs.

Find out how to build a Business Model Canvas:

In your Business model, you will enter hypotheses which you must then validate.

In order to validate your business model, a market study is required.

Indeed, the purpose of market research is to analyze your customers, your competitors, and the various stakeholders in your project in more depth.

Learn more about conducting market research.

Then comes the stage of carrying out a Business Plan.

So how do you make a Business Plan? That’s what you’ll find out as you read on.

project Management Kit


What is a business plan?


This is a document that will allow you to think about your future business.

Also, because of its positioning in the business creation process, it is a decisive element in seeking funding from investors.

So it’s better to spend time as you need to make a workable business plan. in your best interest to spend the time on what you need!

However, the business plan must answer the following questions:

Who are you (Legal form, shareholding, location, etc.)?
Who are you, and why should you be trusted (as an entrepreneur)?
What are you selling (product, service)?
Who are your clients?
What channels and means will you use (distribution network)?
What are the milestones of your project (schedule)Who are your competitors?
Which methods will you use (manufacturing process, suppliers, technology, etc.)?
What is the financial aspect of your project (Budget, type of funding, return on investment, etc.)?


How to make your Business Plan?


In order to answer the questions mentioned above, we offer you the following structure to make a Business Plan:

1 – Description of your Business Plan


Describe your strategy: nature of the activity, product (s), and/or service (s) you are going to develop.

2 – Description of yourself as an Entrepreneur and Possibly of your Team


Describe your profile and your experience (s) which enabled you to arrive at this project, and if you have decided to do this business project together, describe any other people associated with your project.

And if possible, demonstrate the complementarity of skills of your team, put your CVs.

3 – Inventory of Present and Missing Resources


List the resources you already have and those you need to start your entrepreneurial activity.

4 – Analysis of your Market


Analyze your market according to its geographic scope: France, Europe, World.

5 – Competitor Analysis


If you already have competitors, describe your current competitors, their size in terms of the number of employees, and what services and/or products they offer, and their specificities?

6 – Description of your Positioning


Describe how you stand out from the competition: niche market target, different marketing approach, specific prices, etc.

Present your price study in relation to those charged by the competition

Think about your future promotional materials: website, flyers, business cards, posters, etc …

7 – Choice and Registration of your Company name and/or Brands of your Services


Check that your company name is not already taken for the same type of activity. If you have a brand idea for your products and/or services, register your brand name (s).

Check that your brand name is not already in use by another company. Once you have registered your trademark, you will need to check from time to time that your brand name is not being used without your permission.

The Trade Mark Authority in each country provides you with legal information to protect your industrial property. To manage your brand activities, there are also companies specializing in trademark registration, and offering your business intellectual asset management software.

8 – Present the Model of your Website


For a business project related to creating a website, present your project with a site mockup. Look for a good host for your site on the one hand and also for email hosting for your future company.

9 – Financial Analysis


Present the provisional financial tables: income statement, balance sheet, and 3-year financing plan.

10 – Seek Financial Resources of your Business Plan


If your Business Plan aims to seek financing from capital investors, ask yourself how much to seek from them and in exchange for what percentage of the capital?

11 – Contact Information


Don’t forget to mention how clients can contact you!

A useful little book to help you make your Plan


You will find them online. These are for conscientious entrepreneurs who want to progress. I recommend to you as they are nice for their educational approach and its advice for developing a good Business Plan.

Conclusion


To conclude, I hope you now have an idea of ​​the steps to start a business, and especially how to make a Business Plan.

Please feel free to share your experiences with us.

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More

POSITIVE DIGITAL TRANSFORMATION TRENDS DURING 2021

8 KEY DIGITAL MARKETING TRENDS FOR 2021

HOW TO MANAGE YOUR BUSINESS FROM YOUR LAPTOP?

13 comments
0 FacebookTwitterPinterestEmail
Content Marketing & Approaches
Writing

Content Marketing & Approaches

by Shamsul

Description of Content Marketing & Approaches to Make your Product More Valuable for Customers

Content Marketing is a planned approach that focuses on generating and delivering valuable, pertinent, and reliable content in order to grab the attention and maintain properly defined viewers that can drive gainful client action.

As compared to traditional marketing, content marketing spots the light on “valuable” marketing. If people check the content and view by, it can be part of a marketing campaign. It is better to offer useful and relevant content to your potential audience rather than plunging your services. 

Content marketing relies on a strategic approach that can attract, connect and keep an audience through making and sharing appropriate videos, articles, podcasts, and books. With the help of this approach, companies can uphold brand awareness and retain the business top of the list when customers want to purchase what you are selling. 

Systematic Approach

Content marketing serves a business to improve leads and encourages buyers to choose the given services. It is important to avail this marketing strategy effectively. For this purpose, companies need to deliver the appropriate content from the beginning to the last phase of the sales cycle i.e., from awareness to purchase stage. Here is the description of each and every sale stage where content marketing is used to connect and sell the product:

Awareness Point

The beginning stage of the sales procedure covers the content that catches the audience’s attention on a priority basis. To engage with customers, create content based on challenges and queries. It is necessary to select educational content at an early stage. Keep the advertisement of your services aside till the last stage. Newsletters, videos, e-books, blog posts, and articles are the best kind of content for the awareness stage. 

For Instance:

  • If you have a bike touring business, offer short but interesting videos on themes like “Best Way to Select the Bike Trip.”
  • A restaurant can select a blog post based on the guideline to plan the right menu for the spring graduation party.
  • For an architecture firm,the need is to create content in the form of an e-book containing “Questions to ask before appointing an Architect.”

Consideration Phase

The second stage is known as the consideration stage. In this phase, helpful information is shared to inform the reader. It is about the relevant functions or features and how different characteristics support in meeting the requirements. Obviously, bend your content towards the benefits of services that your company offers. Worksheets, videos, and checklists are the best for the consideration phase. 

Examples:

  • If you have a phone system cloud-based organization, develop a checklist based on “Ways to perk up the Customer Phone Service.”
  • A case study regarding the successful events and advantages of selecting your services is a good option for a catering company. You can mention “Ways to Avoid Food Allergies at next occasion” or “Ways to make certain that caterer utilizes sustainable measures”.
  • A case study based on “The Blunders people make while hiring a Landscaper” is perfect for a landscaping company.

Closing stage

The role of content marketing cannot be overlooked at the closing stage. It is the phase where your focus is sale through describing the best services. Moreover, knowledge, expertise, and distinguishing advantages of your products should be the central message. Case study, buyer’s guide, research report, product video, and user-generated content are supreme for this stage.

Examples:

  • For an orthodontist, indeed, it is good to give confidence to patients by mentioning your superior services and high-tech equipment.
  • Developing short videos to mention the quality and variety of works for a design agency can stimulate potential customers.
  • Similarly, a consulting firm should make a research report mentioning companies that use strategic planning and expert services enjoy higher business growth.

Initiatives for Content Marketing

For most companies, it seems an overwhelming thing to use content marketing. If you are willing to make your campaign successful, you need to create content marketing sustainably and manageable. Here are some steps to initiate the marketing campaign:

Recognize the Audience:

While making content for specific readers, you have to keep in mind their challenges, concerns, and inclinations. 

Select the Perfect Format:

The format depends on the nature of the sales cycle for which you are making new content. It is also important to decide the right format like checklist, article, or video.

Decision Regarding Quality Content:

Make it clear who has given authenticity to create, change or proofread the content. Definitely, the content is being reviewed according to its quality. Choose the right external or internal resource. Even if you have developed content, get professional services to proofread the content before it becomes viral.

Ways of Sharing:

Verify the ways of content distribution whether you post the articles on the website or get a print to illustrate an event. Select the suitable format. It is right to deliver the articles through emails, whereas worksheets should be posted on social sites. 

Leading brands like Microsoft, John Deere, P&G, and Cisco Systems use content marketing. Even small businesses are using this strategy to improve sales and get loyal clients. It’s time to make unique and expertise business values to shine with the support of quality engaging content and systematic marketing to target the right customers.

Need Help or Advice in Content Writing, Content Management, or In Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More

Digital Technology – Teach 8 Digital Skills to Your Children

What Marketing Creativity Looks like Today

Creative Writer | Effective Ways to Improve

13 comments
0 FacebookTwitterPinterestEmail
Marketing
BusinessManagementMarketing

Role of Marketing & Influential Strategies

by Shamsul

Role of Marketing & Influential Strategies for Business Growth & Brand Recognition

Marketing is a set of specific activities selected by a company to boost up the selling or purchasing of a product. Through its strategies, companies get access to potential customers concerned about relevant services or products. It relies on research, promotions, and selling strategies. It is not feasible to exclude marketing policies from any organization or company; otherwise, the company will never grow and meet the business objectives. 

In most cases, people do not understand the significance and role of marketing. They consider it as an advertisement to promote selling. In fact, it is just a fraction of marketing. It has many other features such as promotion, distribution of products, creating and designing attractive materials (content for social media and landing pages), efforts to improve clients’ experience, developing market fragments, market research, etc. In short, It is a broad term that covers all the strategies important for the growth of a company or brand to meet the business goal. 

Significant Ps of Marketing

The Ps of Marketing helps in recognizing and utilizing the crucial factor of strategies. These are known as Product, Place, Price, and Promotion. 

1- Product

It is the key and base of marketing. Whatever the nature of the product or service, it is offered to meet clients’ needs. It is essential to provide services or products relying on the motivations and requirements of customers. Instead of paying attention to the physical features of an object, this P compels to develop policies for making the product valuable for clients.

2- Place

The location of planned commodities can be based on physical stores in various cities or countries to the online stores. The sole purpose of the supply strategy is to facilitate potential customers to access your services or products easily and enjoy a good experience throughout the buying procedure. 

3- Price

It is a central part of marketing strategy to price your services and products carefully because it impacts on many other factors like:

  • Your Expected Margin
  • Financial Objectives of Company
  • Trends & Fashion

4- Promotion

It refers to entire communication and marketing that is carried on to showcase the gains of your services within the market to boost up the sales.

Role of Marketing in Business Growth

There are numerous ways that utilize to support your business. Here are some of the essential roles of marketing:

  • Brand Awareness

 Brand awareness helps in making people familiar with your services, product, or brand. Moreover, it makes your brand memorable and trustworthy. As a result, you can get loyal customers that can promote your product on their social networks. 

  • Promoting Traffic

When the number of visitors increases to the website, it leads to boost sales. 

  • Growing Returns

It is the foremost demand of any business to improve sales. In order to obtain this goal, marketing and its effective strategies (SEO, Website optimization, email campaigns, A/B test performance) play an important role.

  • Making Your Brand Trustworthy

Brand loyalty, as well as repeat buying, can be acquired by making your brand trustworthy. Brand loyal amplifies the revenue and offers positive reviews online and through word of mouth. 

  • Checking the Metrics

Metrics support while designing marketing policies. This helps to drive the policies and tracks the improvement. Furthermore, it notifies what to modify or add to optimize the campaign. 

Valuable Marketing Strategies

 It is the combination of varying tactics and techniques. Here are some basic marketing strategies that every business organization must consider:

Marketing Strategy

First of all, determine a marketing plan, reasons to design one, and develop an effective strategy. In the absence of a plan, a brand cannot meet its objectives. 

Direct Marketing

It is a kind of campaign supported by two-way and direct communication that demands to activate a result from a definite audience.

Digital Marketing

It is regulation that pays attention to strategy development in the digital environment.

Mobile Marketing

It is a wide-ranging concept that covers all kinds of campaigns and actions focused entirely on applications (tablets & Smartphones) and mobile platforms.

Email Marketing

It is an effective and money-making technique that is based on delivering emails to your potential clients. Make sure that you have defined the segments just to make them more productive.

Viral Marketing

Every organization’s objective is to make things go viral as it is a sort of marketing that moves from one person to another. It has the power to go unbelievably far without consuming much time.

Inbound

It spots the light on generating important content to catch the attention of qualified web traffic towards the ultimate sale.

Performance Marketing

It is a methodology that utilizes different techniques and gives surety to advertisers that they will pay just for accomplished outcomes.

Marketers should consider four Ps and strategies covering social media, internet forums, and mobile applications to develop an influential channel to trade their products successfully.

Need Help or Advice in Content Writing, Content Management, or In Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More

POSITIVE DIGITAL TRANSFORMATION TRENDS DURING 2021

Challenges Met by Sales Teams in 2021

HOW TO MANAGE YOUR BUSINESS FROM YOUR LAPTOP?

9 comments
0 FacebookTwitterPinterestEmail
Green Tea Benefits
Better TipsCooking & FoodsHealthTrending

Health Benefits of Green Tea

by Shamsul

Health Benefits of Green Tea

This topic is all about green tea and its health benefits. If you are not familiar with the advantages of this tea, then you must continue reading because you are about to know some unknown benefits of green tea. A cup is loaded with nutrients and compounds, and these substances are vital for the human body as they can positively impact overall health. If it was not part of your daily routine, then from now on, you can consider consuming a cup daily.

Plentiful Benefits of Green Tea

Health Desk – It means benefits and consumption of green tea

Medical therapy is a vast domain and it is in practice for a very long time. The usage of green tea is considered an integral part of Indian medical therapy as well.

Taking green tea every day can provide a significant amount of relief, and it can phase out your health problems immediately.

Multiple health benefits are associated with green tea. According to recent studies, it is a kind of beverage that has potentially numerous positive effects on overall health. Likewise, for people suffering from high BP, it can regulate blood pressure to a moderate level. With some important nutrients inside, this drink can maintain your body temperature. It is not just a liquid; it has other benefits as well. For example, this beverage can increase the fat-burning rate. Patients suffering from obesity are often advised to use this drink at regular intervals.

Disorders like diabetes, Alzheimer’s, and Parkinson’s can be best treated with green tea. Try to add a cup to your meals. It will help to improve brain functionality and physical fitness. It can help the consumer gain immunity against chronic diseases like cancer. It is also good for skin and stomach health.

Know-How Green Tea is Helpful

Weight: Green tea is beneficial for weight loss because it helps the human body in the whole metabolism process. This procedure can reduce the fat from the stomach by making the digestive system more effective.

Hair and teeth: It is a type of drink that can help the regeneration of hairs with the fight against dandruff. Moreover, it can also help prevent cavities and gum diseases. Naturally, this beverage has the ability to control the number of bacteria in the mouth by lowering the acidity level in saliva.

Sugar and Cholesterol: It is a proven fact that green tea is a good option for controlling bad cholesterol. It can also maintain the level of sugar inside the body.

Blood pressure: As this drink can dilate the arteries, it is helpful in getting normal blood pressure. Moreover, people that regularly drink this beverage tend to live more.

Anticancer: Few people know about green tea. It is helpful in preventing cancer and also strengthens bones.

It is a viable option to improve the immune system. It also helps in fighting against cancer.

Excessive Drinking Of Green Tea Can Be Harmful

Excess of everything is bad for health. Green tea is considered safer to consume, but the impact can vary a lot with age. A reasonable amount is recommended for adults as it can cause stomach problems like indigestion and constipation. Having more than two cups daily can cause issues because it is considered unsafe to take such large quantities. There are 25 milligrams of caffeine per 8-ounce serving. The presence of caffeine can create problems like headaches, nervousness, sleep problems, and dizziness.

If you drink a large quantity, it will have a few disadvantages due to caffeine’s substance.

As long as you are drinking green tea within recommended limits, it is safe. But if you are using too much, it should be a point of concern. It can cause issues like

  • Vomiting
  • Excess Urination
  • Sleepless
  • Headache
  • Body ache

The Right Time to Drink

  • Green tea has higher content of catechins. This substance can cause stress on the liver. Therefore, it is advised not to take while having an empty stomach.
  • After having nutritional intake, it can provide maximum benefit. Consume this beverage between meals.
  • During sleep, there is the lowest metabolism rate. It can increase this rate to a certain level. Therefore, drinking tea at least two hours before bedtime as it is safe and effective.
  • It can elevate stamina in the body. Having a cup of tea before the exercise can help consumers a lot.

Beneficial for Hair

Most people complain about their hair loss—the most common problem in men and women. There are antioxidants present in green tea that can help to strengthen the hair follicles. Other than that, this drink is highly effective in absorbing Vitamin B. Moreover, hair elongation is a positive impact that can be observed with the use. Naturally, a hormone called DHT is majorly responsible for hair loss. It can block this hormone hence reducing baldness. Vitamin C and polyphenols are available that can naturally prevent dullness and boosts shine and softness.

How to use green tea for the prevention of hair loss:-

  • Green tea leaves are good for skin and scalp. Its water is good to rinse hairs on a regular basis. Repeating the procedure thrice a week can reduce dryness from the scalp and the follicles.
  • A property of leaves has that they can stimulate hair growth. The masks added with honey can make it more effective for hair loss prevention.
  • For added extra nourishment, use green tea bags with water. Right after having shampoo, using a tea solution for washing can make hair roots stronger. Massage it into the scalp using tea water and finally rinse it with plain water.
  • Having three tablespoons with a blended egg can make up an effective mask for hairs. Applying the mixture can turn hairs softer and stronger. Additionally, you can mix honey and lemon to have a scalp massage. Applying for a few minutes with cotton buds is relatively more effective.
  • Various combinations of shampoos are readily available in the market. You can choose these products after considering your hair type.

Green Tea Beneficial for Skin

It has a considerable amount of antioxidants and nutrients due to which it exhibits a wide range of therapeutic properties. Consistent use will help in treating acne and oily skin. The polyphenols in green tea are mostly used as pharmacological agents. With its use, it can make your skin glow. Drinking can reduce the aging process as well. Its extracts can provide a significant improvement in skin elasticity. Moreover, this beverage can recover skin damage done by sun exposure.

The following is the use of Tea for Face Packs 

DIY Masks are incredibly easier. Moistened green leaves in a cup of warm water. In order to make it a paste, you just needed to add rice flour to it. After mixing properly, you can coat your entire face with the mask. Leaving it for 15 minutes, you can rinse your face with warm water. In this way, you can remove excess oil from the face and remove blackheads immediately. It helps to make your skin look shiny and healthy.

Prepare Scrub

Preparing scrub is just a matter of minutes. You can add milk cream along with one teaspoon of sugar in green tea extracts. After adding warm water into a cup, mix all the substances together for a few minutes. Adding an essential oil can be advantageous if you need an aroma in your scrub. Lastly, add one teaspoon of sugar and try to mix all the ingredients together for a while. Apply to the skin to get a natural glow with the removal of dead cells.

You can easily do a few minute experiments as it can make your skin soft and rejuvenated. If your skin is sensitive and you are looking for a mask? You can prepare from household ingredients. If you want the removal of unwanted pollutants, then making a green tea scrub is a good option. Mixing yogurt with 1 teaspoon of lemon juice and 2 teaspoons of green leaves can help you prepare a mask. This mask contains protein, vitamin D, and calcium. These essentials can improve color tone.

Banana fruit has excellent hydrating and moisturizing properties. You can get plump skin with a mask that you can prepare in just a few minutes. Add mashed banana, curd, and honey into the green tea water and leave it for a few minutes. Gently apply the masks onto your face and rinse with cold water after a few minutes. It will definitely revitalize your skin immediately by getting back freshness to the skin that you deserve.

Green Tea Effect:

Following are the special precautions and warnings to avoid the effects of excessive intake of green tea:-

Pregnancy and Lactation:

Green tea is said to be a health-promoting drink. Pregnant women can also use as recommended by the doctor. You will not have any harm in consuming a cup or two. However, extensive drinking can create problems like birth defects and miscarriages.

Anemia:

Iron deficiency can be caused due to excessive use. It can elevate iron absorption thus leading to iron deficiency called anemia.

Anxiety Disorder:

The caffeine inside green tea can cause disorders. Consumption under 200 mg per day is unlikely to cause a significant impact but having more than 200 grams can result in anxiety.

Bleeding Problem:

If you have a history of bleeding then avoid too much green tea. Caffeine can also cause irregular heartbeat as well.

Weak Bones:

Drinking green tea too often can increase the amount of calcium. It is then flushed out in the urine but this process can weaken bones. Don’t drink more than 6 cups of green tea as it can cause calcium loss.

7 comments
0 FacebookTwitterPinterestEmail