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October 2021

Facebook rebranded as Meta
BusinessManagementMarketingTrending

Meta – Facebook Announces New Corporate Identity

by Shamsul

Facebook Announces New Corporate Identity under the Name “Meta”

After much speculation, Facebook officially rebranded itself as Meta with a new focus on the Metaverse going forward.

At the Facebook Connect 2021 event, the company announced a complete rebranding with a new focus on the Metaverse going forward. But you should not worry; your favorite social apps are not going anywhere.

Facebook Announced its New identity called Meta.

In a move that was anticipated by reports beforehand, Facebook adopted a new identity with a new focus on the Metaverse. With a new name and logo, we welcome Meta to replace the Facebook brand.

Meta’s new logo appears in Facebook’s signature blue color, although in a different tone, with a glyph that seems to be a cross between the infinity symbol and a pair of AR or VR glasses.

Speaking during Connect 2021’s opening speech, CEO Mark Zuckerberg explained that he wants Facebook’s attention to move away from social media apps and into the Metaverse.

The word “meta” comes from Greek, which means beyond, which is exactly how Zuckerberg spins the Metaverse narrative. The company is pitching the Metaverse as the next big tech, and it certainly looked promising at the conference.

Social media enthusiasts don’t worry. Zuckerberg reiterated that Meta remains committed to its existing social apps and online presence. Your apps aren’t going anywhere anytime soon.

To clarify, the new Meta brand is to replace Facebook Inc., which was the company behind each of the social media apps. This means that you will always open the Facebook, Instagram, WhatsApp, Horizon, and Oculus apps on your phone.

What the Name Change Means For the Future

For the majority of people, rebranding to Meta won’t matter. We saw this with the parent company behind the rebranding from Google to Alphabet in 2015. There was no effect from the rebranding, and everyone is still using Google products to this day.

While the rebranding itself won’t matter much, the company’s new direction will.  The reason for the change is to focus the business on the Metaverse.  Consumers are bound to see more Metaverse-friendly services and products.

The Facebook metaverse explained and why you should care.

As also announced at the event, Meta is working on its Horizon platform to give users access to the multiverse. The company is also working on more AR and VR products, similar to the current Oculus line.

Meta Welcome to the Metaverse.

Meta is no stranger to improved reality and virtual reality, with products from the Oculus line and the recent collaboration with Ray-Ban putting technology in the hands of consumers.

There’s no question that things are about to be turned upside down with the focus on the Metaverse as a whole. As Zuckerberg said in Connect’s opening keynote, even he doesn’t know what the future of the Metaverse has in store for us. How exciting!

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What Marketing Creativity Looks like Today

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Business Plan
BusinessManagementMarketingTrending

How to Make a Business Plan for a Project

by Shamsul

How to Make a Business Plan for a Successful Project

The Business Plan is the essential document on which to work in order to be able to embark on creating a successful project.

But what should your Business Plan contain, and how does this document allow you to take stock and launch yourself more serenely into your creative project, especially how to make a business plan?

Find out as you keep reading, and as a bonus, you’ll have a Business Plan template that you can download for free.

Project management kit


Summary


1- The stages of creating a business plan.


2- What is a business plan?


3- How to make your Business Plan?


4-Template to make a Business Plan


The Stages of Building a Business


Every business comes from an idea.

But between the idea and the actual creation of the company, there is a long way to go.

Make a Business Plan


Indeed, it is important to know how to formulate your idea, evaluate it, detail it, and operationalize it in order to end up with a concrete, realistic, finally, and above all, promising project!

It is, therefore, necessary to start by defining what the company will sell? To which customers, for what purpose, in what way, and for what benefit?

It is called a Business Model.

To make a Business Model, you can use a Business Model Canvas, a Business Model visualization tool.

The Business Model Canvas comprises 9 components which are:

Customer segmentation;
The value proposition;
Canals;
The customer relationship;
Income;
Key resources;
The key activities;
Key partners;
The costs.

Find out how to build a Business Model Canvas:

In your Business model, you will enter hypotheses which you must then validate.

In order to validate your business model, a market study is required.

Indeed, the purpose of market research is to analyze your customers, your competitors, and the various stakeholders in your project in more depth.

Learn more about conducting market research.

Then comes the stage of carrying out a Business Plan.

So how do you make a Business Plan? That’s what you’ll find out as you read on.

project Management Kit


What is a business plan?


This is a document that will allow you to think about your future business.

Also, because of its positioning in the business creation process, it is a decisive element in seeking funding from investors.

So it’s better to spend time as you need to make a workable business plan. in your best interest to spend the time on what you need!

However, the business plan must answer the following questions:

Who are you (Legal form, shareholding, location, etc.)?
Who are you, and why should you be trusted (as an entrepreneur)?
What are you selling (product, service)?
Who are your clients?
What channels and means will you use (distribution network)?
What are the milestones of your project (schedule)Who are your competitors?
Which methods will you use (manufacturing process, suppliers, technology, etc.)?
What is the financial aspect of your project (Budget, type of funding, return on investment, etc.)?


How to make your Business Plan?


In order to answer the questions mentioned above, we offer you the following structure to make a Business Plan:

1 – Description of your Business Plan


Describe your strategy: nature of the activity, product (s), and/or service (s) you are going to develop.

2 – Description of yourself as an Entrepreneur and Possibly of your Team


Describe your profile and your experience (s) which enabled you to arrive at this project, and if you have decided to do this business project together, describe any other people associated with your project.

And if possible, demonstrate the complementarity of skills of your team, put your CVs.

3 – Inventory of Present and Missing Resources


List the resources you already have and those you need to start your entrepreneurial activity.

4 – Analysis of your Market


Analyze your market according to its geographic scope: France, Europe, World.

5 – Competitor Analysis


If you already have competitors, describe your current competitors, their size in terms of the number of employees, and what services and/or products they offer, and their specificities?

6 – Description of your Positioning


Describe how you stand out from the competition: niche market target, different marketing approach, specific prices, etc.

Present your price study in relation to those charged by the competition

Think about your future promotional materials: website, flyers, business cards, posters, etc …

7 – Choice and Registration of your Company name and/or Brands of your Services


Check that your company name is not already taken for the same type of activity. If you have a brand idea for your products and/or services, register your brand name (s).

Check that your brand name is not already in use by another company. Once you have registered your trademark, you will need to check from time to time that your brand name is not being used without your permission.

The Trade Mark Authority in each country provides you with legal information to protect your industrial property. To manage your brand activities, there are also companies specializing in trademark registration, and offering your business intellectual asset management software.

8 – Present the Model of your Website


For a business project related to creating a website, present your project with a site mockup. Look for a good host for your site on the one hand and also for email hosting for your future company.

9 – Financial Analysis


Present the provisional financial tables: income statement, balance sheet, and 3-year financing plan.

10 – Seek Financial Resources of your Business Plan


If your Business Plan aims to seek financing from capital investors, ask yourself how much to seek from them and in exchange for what percentage of the capital?

11 – Contact Information


Don’t forget to mention how clients can contact you!

A useful little book to help you make your Plan


You will find them online. These are for conscientious entrepreneurs who want to progress. I recommend to you as they are nice for their educational approach and its advice for developing a good Business Plan.

Conclusion


To conclude, I hope you now have an idea of ​​the steps to start a business, and especially how to make a Business Plan.

Please feel free to share your experiences with us.

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8 KEY DIGITAL MARKETING TRENDS FOR 2021

HOW TO MANAGE YOUR BUSINESS FROM YOUR LAPTOP?

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Content Marketing & Approaches
Writing

Content Marketing & Approaches

by Shamsul

Description of Content Marketing & Approaches to Make your Product More Valuable for Customers

Content Marketing is a planned approach that focuses on generating and delivering valuable, pertinent, and reliable content in order to grab the attention and maintain properly defined viewers that can drive gainful client action.

As compared to traditional marketing, content marketing spots the light on “valuable” marketing. If people check the content and view by, it can be part of a marketing campaign. It is better to offer useful and relevant content to your potential audience rather than plunging your services. 

Content marketing relies on a strategic approach that can attract, connect and keep an audience through making and sharing appropriate videos, articles, podcasts, and books. With the help of this approach, companies can uphold brand awareness and retain the business top of the list when customers want to purchase what you are selling. 

Systematic Approach

Content marketing serves a business to improve leads and encourages buyers to choose the given services. It is important to avail this marketing strategy effectively. For this purpose, companies need to deliver the appropriate content from the beginning to the last phase of the sales cycle i.e., from awareness to purchase stage. Here is the description of each and every sale stage where content marketing is used to connect and sell the product:

Awareness Point

The beginning stage of the sales procedure covers the content that catches the audience’s attention on a priority basis. To engage with customers, create content based on challenges and queries. It is necessary to select educational content at an early stage. Keep the advertisement of your services aside till the last stage. Newsletters, videos, e-books, blog posts, and articles are the best kind of content for the awareness stage. 

For Instance:

  • If you have a bike touring business, offer short but interesting videos on themes like “Best Way to Select the Bike Trip.”
  • A restaurant can select a blog post based on the guideline to plan the right menu for the spring graduation party.
  • For an architecture firm,the need is to create content in the form of an e-book containing “Questions to ask before appointing an Architect.”

Consideration Phase

The second stage is known as the consideration stage. In this phase, helpful information is shared to inform the reader. It is about the relevant functions or features and how different characteristics support in meeting the requirements. Obviously, bend your content towards the benefits of services that your company offers. Worksheets, videos, and checklists are the best for the consideration phase. 

Examples:

  • If you have a phone system cloud-based organization, develop a checklist based on “Ways to perk up the Customer Phone Service.”
  • A case study regarding the successful events and advantages of selecting your services is a good option for a catering company. You can mention “Ways to Avoid Food Allergies at next occasion” or “Ways to make certain that caterer utilizes sustainable measures”.
  • A case study based on “The Blunders people make while hiring a Landscaper” is perfect for a landscaping company.

Closing stage

The role of content marketing cannot be overlooked at the closing stage. It is the phase where your focus is sale through describing the best services. Moreover, knowledge, expertise, and distinguishing advantages of your products should be the central message. Case study, buyer’s guide, research report, product video, and user-generated content are supreme for this stage.

Examples:

  • For an orthodontist, indeed, it is good to give confidence to patients by mentioning your superior services and high-tech equipment.
  • Developing short videos to mention the quality and variety of works for a design agency can stimulate potential customers.
  • Similarly, a consulting firm should make a research report mentioning companies that use strategic planning and expert services enjoy higher business growth.

Initiatives for Content Marketing

For most companies, it seems an overwhelming thing to use content marketing. If you are willing to make your campaign successful, you need to create content marketing sustainably and manageable. Here are some steps to initiate the marketing campaign:

Recognize the Audience:

While making content for specific readers, you have to keep in mind their challenges, concerns, and inclinations. 

Select the Perfect Format:

The format depends on the nature of the sales cycle for which you are making new content. It is also important to decide the right format like checklist, article, or video.

Decision Regarding Quality Content:

Make it clear who has given authenticity to create, change or proofread the content. Definitely, the content is being reviewed according to its quality. Choose the right external or internal resource. Even if you have developed content, get professional services to proofread the content before it becomes viral.

Ways of Sharing:

Verify the ways of content distribution whether you post the articles on the website or get a print to illustrate an event. Select the suitable format. It is right to deliver the articles through emails, whereas worksheets should be posted on social sites. 

Leading brands like Microsoft, John Deere, P&G, and Cisco Systems use content marketing. Even small businesses are using this strategy to improve sales and get loyal clients. It’s time to make unique and expertise business values to shine with the support of quality engaging content and systematic marketing to target the right customers.

Need Help or Advice in Content Writing, Content Management, or In Strategy?

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What Marketing Creativity Looks like Today

Creative Writer | Effective Ways to Improve

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Marketing
BusinessManagementMarketing

Role of Marketing & Influential Strategies

by Shamsul

Role of Marketing & Influential Strategies for Business Growth & Brand Recognition

Marketing is a set of specific activities selected by a company to boost up the selling or purchasing of a product. Through its strategies, companies get access to potential customers concerned about relevant services or products. It relies on research, promotions, and selling strategies. It is not feasible to exclude marketing policies from any organization or company; otherwise, the company will never grow and meet the business objectives. 

In most cases, people do not understand the significance and role of marketing. They consider it as an advertisement to promote selling. In fact, it is just a fraction of marketing. It has many other features such as promotion, distribution of products, creating and designing attractive materials (content for social media and landing pages), efforts to improve clients’ experience, developing market fragments, market research, etc. In short, It is a broad term that covers all the strategies important for the growth of a company or brand to meet the business goal. 

Significant Ps of Marketing

The Ps of Marketing helps in recognizing and utilizing the crucial factor of strategies. These are known as Product, Place, Price, and Promotion. 

1- Product

It is the key and base of marketing. Whatever the nature of the product or service, it is offered to meet clients’ needs. It is essential to provide services or products relying on the motivations and requirements of customers. Instead of paying attention to the physical features of an object, this P compels to develop policies for making the product valuable for clients.

2- Place

The location of planned commodities can be based on physical stores in various cities or countries to the online stores. The sole purpose of the supply strategy is to facilitate potential customers to access your services or products easily and enjoy a good experience throughout the buying procedure. 

3- Price

It is a central part of marketing strategy to price your services and products carefully because it impacts on many other factors like:

  • Your Expected Margin
  • Financial Objectives of Company
  • Trends & Fashion

4- Promotion

It refers to entire communication and marketing that is carried on to showcase the gains of your services within the market to boost up the sales.

Role of Marketing in Business Growth

There are numerous ways that utilize to support your business. Here are some of the essential roles of marketing:

  • Brand Awareness

 Brand awareness helps in making people familiar with your services, product, or brand. Moreover, it makes your brand memorable and trustworthy. As a result, you can get loyal customers that can promote your product on their social networks. 

  • Promoting Traffic

When the number of visitors increases to the website, it leads to boost sales. 

  • Growing Returns

It is the foremost demand of any business to improve sales. In order to obtain this goal, marketing and its effective strategies (SEO, Website optimization, email campaigns, A/B test performance) play an important role.

  • Making Your Brand Trustworthy

Brand loyalty, as well as repeat buying, can be acquired by making your brand trustworthy. Brand loyal amplifies the revenue and offers positive reviews online and through word of mouth. 

  • Checking the Metrics

Metrics support while designing marketing policies. This helps to drive the policies and tracks the improvement. Furthermore, it notifies what to modify or add to optimize the campaign. 

Valuable Marketing Strategies

 It is the combination of varying tactics and techniques. Here are some basic marketing strategies that every business organization must consider:

Marketing Strategy

First of all, determine a marketing plan, reasons to design one, and develop an effective strategy. In the absence of a plan, a brand cannot meet its objectives. 

Direct Marketing

It is a kind of campaign supported by two-way and direct communication that demands to activate a result from a definite audience.

Digital Marketing

It is regulation that pays attention to strategy development in the digital environment.

Mobile Marketing

It is a wide-ranging concept that covers all kinds of campaigns and actions focused entirely on applications (tablets & Smartphones) and mobile platforms.

Email Marketing

It is an effective and money-making technique that is based on delivering emails to your potential clients. Make sure that you have defined the segments just to make them more productive.

Viral Marketing

Every organization’s objective is to make things go viral as it is a sort of marketing that moves from one person to another. It has the power to go unbelievably far without consuming much time.

Inbound

It spots the light on generating important content to catch the attention of qualified web traffic towards the ultimate sale.

Performance Marketing

It is a methodology that utilizes different techniques and gives surety to advertisers that they will pay just for accomplished outcomes.

Marketers should consider four Ps and strategies covering social media, internet forums, and mobile applications to develop an influential channel to trade their products successfully.

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POSITIVE DIGITAL TRANSFORMATION TRENDS DURING 2021

Challenges Met by Sales Teams in 2021

HOW TO MANAGE YOUR BUSINESS FROM YOUR LAPTOP?

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Green Tea Benefits
Better TipsCooking & FoodsHealthTrending

Health Benefits of Green Tea

by Shamsul

Health Benefits of Green Tea

This topic is all about green tea and its health benefits. If you are not familiar with the advantages of this tea, then you must continue reading because you are about to know some unknown benefits of green tea. A cup is loaded with nutrients and compounds, and these substances are vital for the human body as they can positively impact overall health. If it was not part of your daily routine, then from now on, you can consider consuming a cup daily.

Plentiful Benefits of Green Tea

Health Desk – It means benefits and consumption of green tea

Medical therapy is a vast domain and it is in practice for a very long time. The usage of green tea is considered an integral part of Indian medical therapy as well.

Taking green tea every day can provide a significant amount of relief, and it can phase out your health problems immediately.

Multiple health benefits are associated with green tea. According to recent studies, it is a kind of beverage that has potentially numerous positive effects on overall health. Likewise, for people suffering from high BP, it can regulate blood pressure to a moderate level. With some important nutrients inside, this drink can maintain your body temperature. It is not just a liquid; it has other benefits as well. For example, this beverage can increase the fat-burning rate. Patients suffering from obesity are often advised to use this drink at regular intervals.

Disorders like diabetes, Alzheimer’s, and Parkinson’s can be best treated with green tea. Try to add a cup to your meals. It will help to improve brain functionality and physical fitness. It can help the consumer gain immunity against chronic diseases like cancer. It is also good for skin and stomach health.

Know-How Green Tea is Helpful

Weight: Green tea is beneficial for weight loss because it helps the human body in the whole metabolism process. This procedure can reduce the fat from the stomach by making the digestive system more effective.

Hair and teeth: It is a type of drink that can help the regeneration of hairs with the fight against dandruff. Moreover, it can also help prevent cavities and gum diseases. Naturally, this beverage has the ability to control the number of bacteria in the mouth by lowering the acidity level in saliva.

Sugar and Cholesterol: It is a proven fact that green tea is a good option for controlling bad cholesterol. It can also maintain the level of sugar inside the body.

Blood pressure: As this drink can dilate the arteries, it is helpful in getting normal blood pressure. Moreover, people that regularly drink this beverage tend to live more.

Anticancer: Few people know about green tea. It is helpful in preventing cancer and also strengthens bones.

It is a viable option to improve the immune system. It also helps in fighting against cancer.

Excessive Drinking Of Green Tea Can Be Harmful

Excess of everything is bad for health. Green tea is considered safer to consume, but the impact can vary a lot with age. A reasonable amount is recommended for adults as it can cause stomach problems like indigestion and constipation. Having more than two cups daily can cause issues because it is considered unsafe to take such large quantities. There are 25 milligrams of caffeine per 8-ounce serving. The presence of caffeine can create problems like headaches, nervousness, sleep problems, and dizziness.

If you drink a large quantity, it will have a few disadvantages due to caffeine’s substance.

As long as you are drinking green tea within recommended limits, it is safe. But if you are using too much, it should be a point of concern. It can cause issues like

  • Vomiting
  • Excess Urination
  • Sleepless
  • Headache
  • Body ache

The Right Time to Drink

  • Green tea has higher content of catechins. This substance can cause stress on the liver. Therefore, it is advised not to take while having an empty stomach.
  • After having nutritional intake, it can provide maximum benefit. Consume this beverage between meals.
  • During sleep, there is the lowest metabolism rate. It can increase this rate to a certain level. Therefore, drinking tea at least two hours before bedtime as it is safe and effective.
  • It can elevate stamina in the body. Having a cup of tea before the exercise can help consumers a lot.

Beneficial for Hair

Most people complain about their hair loss—the most common problem in men and women. There are antioxidants present in green tea that can help to strengthen the hair follicles. Other than that, this drink is highly effective in absorbing Vitamin B. Moreover, hair elongation is a positive impact that can be observed with the use. Naturally, a hormone called DHT is majorly responsible for hair loss. It can block this hormone hence reducing baldness. Vitamin C and polyphenols are available that can naturally prevent dullness and boosts shine and softness.

How to use green tea for the prevention of hair loss:-

  • Green tea leaves are good for skin and scalp. Its water is good to rinse hairs on a regular basis. Repeating the procedure thrice a week can reduce dryness from the scalp and the follicles.
  • A property of leaves has that they can stimulate hair growth. The masks added with honey can make it more effective for hair loss prevention.
  • For added extra nourishment, use green tea bags with water. Right after having shampoo, using a tea solution for washing can make hair roots stronger. Massage it into the scalp using tea water and finally rinse it with plain water.
  • Having three tablespoons with a blended egg can make up an effective mask for hairs. Applying the mixture can turn hairs softer and stronger. Additionally, you can mix honey and lemon to have a scalp massage. Applying for a few minutes with cotton buds is relatively more effective.
  • Various combinations of shampoos are readily available in the market. You can choose these products after considering your hair type.

Green Tea Beneficial for Skin

It has a considerable amount of antioxidants and nutrients due to which it exhibits a wide range of therapeutic properties. Consistent use will help in treating acne and oily skin. The polyphenols in green tea are mostly used as pharmacological agents. With its use, it can make your skin glow. Drinking can reduce the aging process as well. Its extracts can provide a significant improvement in skin elasticity. Moreover, this beverage can recover skin damage done by sun exposure.

The following is the use of Tea for Face Packs 

DIY Masks are incredibly easier. Moistened green leaves in a cup of warm water. In order to make it a paste, you just needed to add rice flour to it. After mixing properly, you can coat your entire face with the mask. Leaving it for 15 minutes, you can rinse your face with warm water. In this way, you can remove excess oil from the face and remove blackheads immediately. It helps to make your skin look shiny and healthy.

Prepare Scrub

Preparing scrub is just a matter of minutes. You can add milk cream along with one teaspoon of sugar in green tea extracts. After adding warm water into a cup, mix all the substances together for a few minutes. Adding an essential oil can be advantageous if you need an aroma in your scrub. Lastly, add one teaspoon of sugar and try to mix all the ingredients together for a while. Apply to the skin to get a natural glow with the removal of dead cells.

You can easily do a few minute experiments as it can make your skin soft and rejuvenated. If your skin is sensitive and you are looking for a mask? You can prepare from household ingredients. If you want the removal of unwanted pollutants, then making a green tea scrub is a good option. Mixing yogurt with 1 teaspoon of lemon juice and 2 teaspoons of green leaves can help you prepare a mask. This mask contains protein, vitamin D, and calcium. These essentials can improve color tone.

Banana fruit has excellent hydrating and moisturizing properties. You can get plump skin with a mask that you can prepare in just a few minutes. Add mashed banana, curd, and honey into the green tea water and leave it for a few minutes. Gently apply the masks onto your face and rinse with cold water after a few minutes. It will definitely revitalize your skin immediately by getting back freshness to the skin that you deserve.

Green Tea Effect:

Following are the special precautions and warnings to avoid the effects of excessive intake of green tea:-

Pregnancy and Lactation:

Green tea is said to be a health-promoting drink. Pregnant women can also use as recommended by the doctor. You will not have any harm in consuming a cup or two. However, extensive drinking can create problems like birth defects and miscarriages.

Anemia:

Iron deficiency can be caused due to excessive use. It can elevate iron absorption thus leading to iron deficiency called anemia.

Anxiety Disorder:

The caffeine inside green tea can cause disorders. Consumption under 200 mg per day is unlikely to cause a significant impact but having more than 200 grams can result in anxiety.

Bleeding Problem:

If you have a history of bleeding then avoid too much green tea. Caffeine can also cause irregular heartbeat as well.

Weak Bones:

Drinking green tea too often can increase the amount of calcium. It is then flushed out in the urine but this process can weaken bones. Don’t drink more than 6 cups of green tea as it can cause calcium loss.

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Bitcoin
Better TipsBusinessManagementMarketingTrending

Cryptocurrency – How To Start With

by Shamsul

How To Start With Cryptocurrency When You Know Nothing About It

Table of Content

  1. Cryptocurrency
  2. Types of Cryptocurrency
  3. How does Cryptocurrency work?

Mining (Processing)

Exchange/Transaction

Wallets

  1. How to start with Cryptocurrency when you know nothing about it?

 How to Store

  1. Paper wallet
  2. Physical Bitcoin
  3. Mobile wallet
  4. Web wallet
  5. Desktop wallet 8
  6. Hardware wallet

 How to buy

  1. ATM…
  2. Gift Cards
  3. P2P
  4. An Investment Trust
  5. Difficulties of buying Bitcoin

Credit card or PayPal

Warning about Bitcoin

Bitcoin price is volatile

Secure wallet

Bitcoin Price is irreversible

Bitcoin is not anonymous

Government taxes and regulations

Conclusion

Cryptocurrency

Cryptocurrency is a different type of medium of exchange that works digitally or virtually, and it is a type of unregulated digital currency that is only available on electronic media. This can only transact through particularly designed software or selected mobile applications or mobile applications through a secured medium of use. More simply, Cryptocurrency is a new form of digital money that can only be bought and transacted through particular software by using the internet. It uses cryptography to secure all the transactions, which is the science of protecting the data by converting them into a secure format.

A simple example or basic of cryptography is the encryption of messages in which other characters replace letters. These codings handle the entire process in a systematic manner and function. In this, there is no third party like a bank, both parties, the buyer and seller, are directly in contact with each other. It is the most important feature of Cryptocurrency that any of the central banks does not have control over it. Furthermore, it uses decentralized networks that means having no central computers, servers, or banks.

The concept is called Cryptography

This currency is distributed among thousands of computers without any central authority. Cryptocurrency flows peer to peer that refers to the flow of coins from person to person. They don’t use ant third parties like a bank, Facebook, PayPal, or others. These are all trusted parties, but in this case, only a person is directly contacted with the other person. This seems trustless, like users are controlling all of their information and money by own. Every user has their designed codes that stop sharing information with others. This concept is cryptography that we discussed at the beginning of our topic.

If you break the Cryptocurrency word, you can understand it more clearly. Where Crypto means hidden, and the currency is the medium of exchange. When the data is hidden with cryptography is called encrypted. And yes, when it uses the medium of a network to flow, it must be globally with no trouble. This concept elaborates that Cryptocurrency has no borders.

Types of Cryptocurrency

Following are the famous types of Cryptocurrency all around the world:

  1. Bitcoin
  2. Bitcoin Cash
  3. Litecoin
  4. Dogecoin
  5. Ethereum
  6. BAT
  7. NEO
  8. Ripple XRP
  9. Stellar (XLM)
  10. Cardano (ADA)

Mostly, Bitcoin is very familiar among beginners, and this is the original and used most widely.

How Does Cryptocurrency Work?

  • Mining (Processing)

Miners attempt o solve the numerical riddles first to put the following block on the blockchain and claim the prize.

  • Exchange/Transaction

Here the exchange of currency takes place that means parties play the basic part of the business.

  • Wallets

A cryptocurrency wallet is the designed software that keeps private and public keys to enable users to send and receive digital currency plus monitor the data.

How to get started with Crypto when you know nothing about it

As a beginner, you can start with the help of the most famous Bitcoin without understanding all the digital techniques. You don’t require anything to buy Bitcoin as a beginner, all you need is to install the Bitcoin wallet and then it will generate the new address yours and the amazing thing is you can create more and more addresses whenever you need them. Here, the address can open to friends and family, so they can also pay or vice versa when anybody wants to dive into the market of Cryptocurrency and search on different platforms to understand more about it. This will make you know about every type of Cryptocurrency and make your decision easy about which type of currency you should work with and how to invest and buy.

How to Store

Cryptocurrency is a digital currency that is different from traditional currency, and the approach is also changing from the conventional way when it comes to storing. You can encrypt your money, so it can be beneficial and make you financially strong if you go technically with perfect strategies. Several types of cryptocurrency wallets can feed different needs, as discussed above. There are different types of a wallet like

Paper wallet

It is the document containing the public address where you receive Bitcoin and private keys, which makes you capable of storing and transferring Bitcoin to that address.

Physical Bitcoin

This is the easiest way of storing funds more safely and has extreme use while trading.

Mobile wallet

This is for those who are daily users of Bitcoin or Cryptocurrency and are very helpful to monitor them.

Web wallet

These private store keys on a particular server and it can be controlled by a third party too. Different features are also there and can be useful when you are in the market.

Desktop wallet

You can easily install or download on your PC and can store all private keys on your hard drive.

Hardware wallet

This enables the user to store all keys in particular hardware that keeps data more safe.

How to Buy Cryptocurrency

Now, there are many different opinions about buying Bitcoin, and for this, a person also needs a wallet. And all the wallets, discussed above are the same when it comes to storing. But when you talk about purchasing Bitcoin, that is not easy. Following are the ways:

ATM

Bitcoin ATM is present worldwide in different countries that can easily be accessed and are growing very fast. The ATM charge around 3 percent to 8 percent on the normal exchange, and all you need is to insert cash into ATM then it can be scanned through wallets.

Gift Cards

These are cheaper than using cash, and you can purchase these easily. Some buyers also accept gift cards for cash.

P2P

It keeps the transaction anonymous and reduces the bank complication that face-to-face trade with local sellers would be the easiest way to buy Bitcoin.

An Investment Trust

A venture trust is a type of aggregate interest where the investors’ cash is combined on or after a certain number of offers that trust issues when it dispatches.

Difficulties of buying Bitcoin Cryptocurrency

Credit card or PayPal

It doesn’t matter what trading method you are using when it comes to buying the Bitcoin because it’s not easy to buy with a credit card or with PayPal, and it also relies on your location. It requires a bank payment method as it doesn’t support this type of exchange.

Warning about Bitcoin

Many problems occur when it comes to Bitcoin or Cryptocurrency and some of them are:

  • Secure wallet

Every user has to secure their wallet as they save their real-life physical wallet. It is very easy to transfer money and also allows full control if you use it perfectly.

  • Bitcoin price is volatile

No one can predict Bitcoin price as it increases and frequently decreases due to its short economy.

  • Bitcoin Price is irreversible

The Bitcoin price can only be refunded by the person receiving funds that transactions can’t be reversed easily.

  • Bitcoin is not anonymous

Every person has to secure their transactions and protect privacy. Bitcoin transactions are stored publicly and on the network, that everyone can see your balance and account. An individual should be strong with security.

  • Government taxes and regulations

Every user should be attentive to the laws and regulations of the country as Bitcoin is not legally proven, and it’s your responsibility to follow all regulations.

Conclusion (Cryptocurrency)

The market for Cryptocurrency is very wild and frequent. And day by day new modification appears, so every user has to keep their eyes open with the investing, buying, and storing. It can make you financially stable if you put strategies and go with this with a sharp mind.

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Manage Online Payments
BusinessManagementMarketingTrending

 How to Manage Online Payments

by Shamsul

  Professional Tips for Online Businesses with Online Payments

Did you notice that managing your online payments can be challenging? With so many different payment methods, it is sometimes difficult to keep track of which card a person has chosen. This post will suggest you few tips on how to control this process and make sure all your customers are assured of their knowledge!

1. Propose a comprehensive list of payment options

At the time when digital technology was taking over almost every sector, it was thought that online businesses were risky. Online payments are now commonplace in various industries. Simultiounlesly, online business owners want to have all the payment options available for customers.

Many payment options include:

Credit cards/bank cards

PayPal

Check/cash orders per postal service (UK citizens only)

Electronic bank transfers through services such as TransferWise (available worldwide).

If your site takes orders from other countries, these international forums should also be mentioned above. However, few of them require accounting before they can be used. Gone are the days when real stores were required to have credit card readers to process payments. In the present day, if you have a merchant account with a payment gateway, you have an actual terminal that you can use to process online payments. This method is suitable for those who want to take payments on their website but do not have a visible site or staff (for example, a service business).

2. Request Only Required Information

At a time when burglary is a constant threat, security remains a responsibility. Customers need their information to be kept protected and secure at all times. It is important not to ask for too much customer data when they are buying just one product for you! If you fill out more fields on your opt-out form, the more likely it will look suspicious to potential criminals in online transactions. It is very easy for them to steal someone’s identity because of their own faults or procedural errors.

You can request the following for online payments:

– Name

– Address

– Email address

The customer will need to enter these chunks of information to complete their purchase, and you will be able to compile them in your database securely. You can also enter a field asking for their phone number – a decent idea if they are shopping out of town or have an unusual shipping location.

3. Improve Security and Privacy of Online Payments

As mentioned, the security of your consumer’s data is of paramount importance. There are two ways to protect customers’ data from unwanted access by paying online, including; encryption and tokenization. These safety measures protect data from to read, copied, or modified by unauthorized users. Encryption is the procedure of converting information into another way to keep it personal. It involves an algorithm that makes messages unclear without using the key to decrypt them back to their original state. Encryption can be in 1 way (leaving the message readable only if you know how it is encrypted) or in 2 ways (meaning the sender & recipient have keys).

The tokenization involves the cardholder’s sensitive information about random tokens before sending them to open networks. It reduces the risk exposure compared to other forms of payment such as credit cards. There is no possibility for hackers to break these codes during online payments.

Encryption and tokenization are means businesses can ensure online customer data. This is significant as the Internet has become a breeding ground for hackers, which can lead to stolen money or even identity theft if full credit card details are made anonymous to the public. These measures ensure safety and privacy for customers. However, they also impact business operations with cost implications ranging from additional software purchases to higher staff costs due to additional technical support staff. For this purpose, companies should check how long we will be given these services before making any significant changes such as hiding all transactions or using new payment technology such as EMV cards. The last thing you want is to make a detailed overhaul of your security plans if the benefits are not worth the cost.

4. Permit Online Payments without the need to create an account

Requiring newcomers to open a new account to pay can scare them and prevent them from completing the purchase.

You must accept online payments without needing an account by making a one-time payment instead of an annual or monthly subscription.

Tip: you should also give money with a bank debit card or credit card, which is very lenient to enter all your bank details.

5. Use Systems That Do Not Need Redirecting

When working online, try not to use any system that requires customers to leave your website to complete their purchases.

Redirecting has 2 problems: it will be more expensive if they stay on-site, and people who use Smartphones can lose up to 60% of all assets due to this disruption.

Redirecting customers to a third-party site is not only costly but also unsafe for online payments. The customer may submit their information to the wrong page, leaving them at risk of identity theft or other forms of cybercrime.

So, if you use PayPal, make sure they stay on your site and never direct them off from it!

6. Understand the Fees Related to Accepting Online Payments

There are fees also and associated with accepting all forms of online payments. For example, an e-commerce merchant can earn money to process credit card transactions from individual customers and exchange fees charged by U.S. card companies. Other costs such as cross-border transactions or foreign exchange rates are in converting local currencies to foreign exchange transactions.

In addition, some online payments providers charge retailers based on how many customers use their service in a given month, making it important for businesses to understand these additional charges before deciding which provider is best for them. This includes bank statements and what your processor charges you for the transaction and other additional monthly payments that they may add to the cost of all transaction processing such as minimum monthly or payment to make the transaction processed more than once per day.

Did you know that PayPal offers merchants up to $ 30 free credit when they sign up?

This is a very nice motive. Vendors not only get the opportunity to explore every aspect of PayPal for their business. However, many will qualify for the promotional offer also. They can do any online transaction, including sales and services. The best thing about this opportunity is the terms and conditions.

PayPal does not charge a fee for top-ups from debit cards (or any other payment method). So, no extra charges or anything to the account holder!

As you can see, there are many ways to manage payments online. Each business has its own needs and explanations in the way it wants the procedure to go. The good news is that whatever you want, there are probably options out there that will fit you! We hope this post has helped keep some ideas going forward to ensure that all aspects of your business run smoothly.

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Digitize Business
Better TipsBusinessManagementMarketing

Effective Ways To Digitize Business

by Shamsul

Effective Ways To Digitize Business

Technology is the next line of business success. Either you are looking to market your products or improve your business processes, you require accurate tools to help you achieve your goals. You need to incorporate modern technology digitization into your business to compete in your industry. A robust technology platform can help increase your business revenue, reduce time spent, provide better customer information, market efficiently, and improve the overall efficiency of your business. For example, you can create an online store where your customers can buy and purchase your products without coming to your physical store. You can create your site to save payment data, delivery address, and payment details if the customer wishes to save the next purchase date. Moreover, you can seek feedback from your customers and create automated customer assistance.

Outlines

1. Establish Digital Protocols

2. Utilize Electronic Signatures

3. Influencing Mobile Phone Customer Support

4. Strategy For End-To-End Customer Experience

5. Incorporate The Cloud

Conclusion

1. Establish Digital Protocols

The digital environment is very competitive, so you need good planning if you need to switch your business to the digital side. Think about the impact a digital platform will have on your business and its possible use. Digital installation should boost your strengths while minimizing your weaknesses. Your new proposals and strategies should encourage positive responses from your target audience and current customers.

2. Utilize Electronic Signatures

Earlier, we had to wait a long time to sign a document physically. With new digital technology, you can sign your documents from distance. If you are a manager, you can keep your business running by putting your signature on documents, like contracts, invoices, or official documents online or anywhere. You can download a handwritten signature or create an electronic one using a pen, trackpad, or mouse. Besides, if a document needs to be signed by more than one person, you can easily send it to them. All you need is software that can provide an electronic signature service to sign, send, track, and collect other signatures in the shortest possible time. In addition, such a tool can send you email notifications once each recipient has validated a document.

3. Influence Mobile Customer Support

Today, all customers have a smartphone, and they have access to most of the services on their mobile devices. Suppose you need a customer support contact center, which is essential for mobile support accessible to your customers, target audience, and employees. If you want to deploy your digital services from a service provider. Thus, find a provider that will help you gain access to multiple platforms for Android and iOS apps. Mobile access to your computer-based services can enhance your revenue and productivity.

4. Strategy for End-to-End Customer Experience 

Digitalization is a procedure that should bring workers from every department in your organization to deliver an end-to-end customer experience. Identify employees with outstanding performance in human communication skills. This particular team will set customer satisfaction goals so that your products meet your customers’ needs throughout the production cycle. Moreover, you may need to hire specialized talents such as data scientists and user experience designers to think about the procedure of creating your business digitally. Additional talent can also involve third-party professionals such as programmers to design and code your apps.

5. Incorporate Business in the Cloud

Indeed, cloud technology is the latest advancement in the digital industry. The cloud gives you an excellent platform for collaboration. If you want to host remote controls, you can use a cloud-based recruitment system and exchange information. Other than that, cloud servers are much better at storing enormous quantities of data. If your business is data-driven, it is more cautious about keeping your data in the cloud than your local server. In addition, cloud technology gives you one area of ​​data access. You can run your programs such as Knowledge Management System (KMS), Customer Relationship Management (CRM), Warehouse Management System (WMS), or Fleet Management System (FMS) in the cloud that you can access anywhere using any gadget.

Another benefit of cloud technology is that you do not need extra equipment if it is set up. For instance, you only require a desktop phone with Voice over Internet Protocol (VoIP) cloud-based service. Software and other data will work from the service provider’s servers.

Conclusion – Digitize Business

If you decide to degitize your business may require a complete overhaul of current processes in each department. However, depending on your budget, you can manage the phasing process according to priorities. Certainly, the ultimate goal is to have a business environment where your customers and employees can do business comfortably. Indeed, an excellent digital platform should achieve efficiency, productivity, and improved funding.

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Become Creative Writer
Better TipsPersonal GrowthTrendingWriting

Creative Writer | Effective Ways to Improve

by Shamsul

Creative Writer | Effective Ways to Improve Your Creative Writing

A creative writer strives to tell different stories distinctly. However, with all the fiction we already have in the world, it can be hard to feel that your work has officially been created compared to the competition. You could be a first-time graduate of high school writing, a hobbyist working on your first novel, or an MFA-savvy champion who is just trying to be a better writer while blocking an author’s block. No matter what your background or writing style takes, you can benefit from creating space for you to look at your writing skills and ask if there are any new ways you can develop. From bloggers to authors to creative writers, we all want to discover ways to enhance our writing process. No two great writers work in common, but here are some writing tips that can encourage you a lot in creative thinking. 

Following are the FIVE effective ways to help you become a creative writer.

Learn from the Best—But Don’t Copy Them.

It’s important to read well-known writers to indicate what good writing and great writers can do. Depending on your writing style, look for genre highlights. If you want to write old books for adults, contact other YA touch gestures like J Harry’s Potter series. Rowling, the Goosebumps atmosphere of RL Stine, or the advent of Judy Blume’s old novels. 

If you want to write a science fiction novel, read the work of Neil Gaiman. If you intend to write great novels, contact the Lord of the Rings trilogy of JR.R. Tolkien. In case, panic is your subject, try H.P. Lovecraft and Stephen King. But do not confuse the words of these writers with your own words. Use your favorite books as navigation points. To have real art, you have to sharpen your ideas, styles, and point of view. And also remember you have to learn from it – don’t copy them. Because this is the only way to face your challenges and to become a good creative writer.

Read Like It’s Your Job (Creative Writer)

Excellent writers are great readers, and regular reading is an easy way to start developing your writing skills. I’m not just saying a blog post or separating your reading material. Extend your horizons to things that are more challenging than you usually read, and pay attention to sentence structure, word choice, and how things go. The more you learn, the more likely you will develop an eye for what makes the piece effective and what mistakes you should not make. So, please don’t get offended by reading; instead, take an interest in it. Because it is the only way to enhance your writing skills.

Don’t Hesitate to Say What You Think (Creative Writer)

Too much content on the website is irritating and boring. This is because so many bloggers are focused on updating the same stories with everyone without worrying about posting their comments. Obviously, you don’t want to break the rules of libel, but that doesn’t mean you can’t (or shouldn’t) say what you think. Once you start getting your “word,” don’t be shy about sharing your ideas. This makes reading more enjoyable. Do not be self-employed, and do not intentionally bother anyone. However, make sure there are enough materials in your writing to make it readable to your audience. Take the best version out of yourself and face your fears. Because by facing these fears, you’ll bring out the best of yourself and will become the best creative writer on the web.

Do Your Research (Creative Writer)

Without cheating on someone else’s work, there is nothing that will undermine your credibility more quickly than failing to do your homework. Eager for a blog post (or even a large newspaper article), many writers try to take shortcuts and points. This can range from accidentally disrupting statistics to haste to being lazy when it comes to demand or supply. This not only gets you into a lot of trouble with your editor/content marketing manager / different type of boss, but it makes you look like an amateur. Everyone makes mistakes, and you don’t have to spend weeks looking at all the final statistics (see next point), but common sense should work here – don’t just rely on sites like Wikipedia, but use current, major sources whenever possible. This will enhance your skills and make you a better writer.

Remember That Outlines Are Your Friend

The flicker of a blank page is a great enemy, even for the most experienced writers. Before you put the pen on a piece of paper, draw a picture of what you are planning to write. Consider that this is your battle plan, and it will help you win the battle. Very few – and I mean very few – writers sit down to write anything but a solid system in mind. The framework does not have to be complicated. A simple outline of what parts should appear in a particular order, as well as a few sentences about each section contains, is sufficient. If the topic which you are dealing with is too complex, your outline may need to be the same – but having a frame before writing is like having a road in your car glove box before a road trip. If you start to feel lost, go back to your frame and fight again and take words. I am sure; you will prove to yourself that you are a creative writer.

Let’s grab a look at an actual example:

Introduction

Brief here the summary of the post

Section 1 – What Is Brand Voice?

Paragraph(s) clarifying the main principles behind brand voice (technique, tone, and message)

Give examples of each

Section 2 – Developing Brand Voice with Content

Reasons of how to formulate brand voice using contents (written, pictorial, or video)

Thoughts for content marketers to carry in mind when creating content (technique, objectives, altogether brand messaging)

Section 3 – Examples of Content That Builds Brand Voice

Numerous examples (3 or 4) of content that aligns nicely with marketing position & branding of recognizable brands

Conclusion

Wrap-up

Follow simple rules and become a creative writer!

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Sales Teams
BusinessManagementMarketing

Challenges Met by Sales Teams in 2021

by Shamsul

Challenges Met by Sales Teams in 2021 and How Overcame Them

Commercial sales have constantly been the center of the economy, assisting companies to build and retain their consumers. However, companies have had to reconsider their marketing techniques almost completely accepted and adapted policies that meet consumer behavior changes during the period. These have given new challenges that marketing and sales teams have to withstand, regardless of which product or service you offer. Here are some of the challenges confronting sales teams in 2021 and measures that can be taken to overcome them.

Contents

Establishing Integrity Online

Finding the Right Leadership

Pitching Effectively

Facing Multiple Decision Makers

Getting an answer from a Prospect

Establishing Integrity Online

For consumers trying to avoid going to a real store as much as possible, sales teams should create their sales strategies around digital consumers. Establishing online credibility can be a daunting task, especially at a time when the online marketplace is becoming increasingly crowded. Marketing teams should develop their digital marketing strategy to create an attractive and credible image in front of their customer base. Creating digital communication with consumers can help build connections while ensuring that pitches and responses are relevant and practical.

Finding the Right Leadership

Online marketing helped businesses expand their reach more than ever before, but finding the right leads is also a unique problem. Companies can ensure this by emphasizing market research and identifying common features within their existing customer base. For example, sales tracking software can help businesses collect important information about their existing customers, which they can then market their marketing strategy to grow leads.

Pitching Effectively

Consumers have a lot of knowledge about the products and services they are looking to invest in. Therefore, marketing teams need to work closely with their development teams to understand the entry and exit of their product and develop an unobtrusive tone that reflects the product’s value. Consumers no longer rely solely on product features. An excellent way to establish a product or service as a leading industry is to create a solid, specifically designed consumer base.

Facing Multiple Decision Makers

Sales teams are usually tasked with deploying their service to an organization with a large number of decision-makers. You can overcome this challenge by making their pitch meet the organization’s specific needs and keeping the company’s internal position in mind before dumping and preparing for sudden changes.

Getting an Answer from a Prospect

The initial exchanges that occur during the negotiation and the prospect will largely determine whether they respond to the sales representative. Many prospects stop responding when they no longer feel the product is right for them. It is now up to the marketing team to bring them back. A good way to do this is to keep track of your expectations and to use marketing strategies to make your purchases more appealing to them. While consumer behavior is changing dramatically, sales teams can acquire, nurture and change track consistently. Take help through software and simplify their marketing strategies to thrive in the digital market.

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

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Read More

Why Marketing Creativity is Important Ever before Today

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