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February 2021

Better TipsBusinessManagementMarketingSWOT & PESTLE Trending

What is PESTLE Analysis?

by Shamsul February 26, 2021

 

What is PESTLE Analysis?

 

Pestle is also referred to as ‘’PEST’’ analysis which is an important tool to analyze any business. In this analysis, one can analyze the environment in which businesses are operating and also introduce the latest services, products, or projects according to the market situation. PESTLE is a notation and expanded in the given form:

  • P= Political
  • E= Economic
  • S= Social
  • T= Technological
  • L= Legal
  • E= Environmental

You can get a comprehensive insight into any business environment from various directions or angles. With this analysis, one can improve opportunities and reduce the threats for their business. Many market gurus and experts have introduced alternations in this segment, like E= Ethics in order to find the demographic elements of any market or country.

 

Asking the Appropriate Questions:

It is important to ask some necessary questions before performing this analysis. In this way, you can get an idea about important factors that you need to consider while conducting this analysis. Here are some questions:

  • What is the political condition of the market or country and how can it influence the market?
  • What are the widespread economic elements?
  • Find out the impact of culture on the industry or market.
  • What kind of technological advancements affect the industry structure?
  • Find out the current legislation that can affect the market.
  • What are the environmental effects on the market?

All these questions or concerns are important for any business or industry. With the assistance of these factors, you can get a full market analysis like strategic management. But keep in mind that, these factors change for different businesses and industries. But PESTLE provides a complete view that you need to understand the environment in which businesses are running. In short, we can say that PESTLE is a comprehensive version of SWOT. However, it is a little challenging for some people to understand the comprehensive depth of PESTLE.

 

Political Factors in PESTLE:

In this sector, you can determine the influence of the government on a specific market or industry. For example, the change in tax regulations or new tax imposition for generating revenues can affect the overall market. This is a pure political factor and also affects the trade tariffs, tax policies, fiscal policy, etc. These factors can heavily influence the market to a large extent.

 

Economic Factors in PESTLE:

Economic factors describe the performance of the government and its impact on the market. For instance, the price increases in any economy can directly impact the services and products of all the companies which creates a big impact on the economy. Moreover, this thing also changes the purchasing power and habit of customers and also creates a major difference in the supply and demand chain. These factors also contain economic growth patterns, inflation rate, foreign exchange rates, interest rates, etc.

 

Social Factors in PESTLE:

With the help of this factor, you can determine the social environment of any market. You can also find out the cultural impact, population, demographics, and more with the aid of this factor. A common example of this factor is that the buying trend in Western countries increases during special festivals and the holiday season.

 

Technological Factors in PESTLE:

It shows the risk of new technologies that can influence the market. New technological advancements can disturb the operations of the market in both favorable and unfavorable forms. It includes automation, R&D, awareness, etc that any market holds.

 

Legal Factors in PESTLE:

This factor is consists of both internal and external sides. There are plenty of certain laws that can influence the trade and business environment. There are several things in this sector like labor laws, safety standards, consumer laws, etc that can influence the industry.

 

Environmental Factors in PESTLE:

Environmental factors are very crucial for businesses and industries because they influence the market very strongly. Some of the businesses like agriculture, tourism, farming, etc are totally dependent on environmental factors. It also contains different factors like environmental offsets, climate change, geographical location, weather, and climate. With the support of these factors, you can easily conduct a PESTLE analysis and know each and every factor about business environments, and also create opportunities to increase plans and services.

 

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Read More:

PESTLE ANALYSIS and Its Impacts in Marketing

PESTLE Analysis of Starbucks | Starbucks PESTLE

Difference Between PESTEL or PESTLE Analysis

February 26, 2021 8 comments
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SWOT
Better TipsBusinessManagementMarketingSWOT & PESTLE Trending

What is SWOT Analysis | SWOT Analysis

by Shamsul February 26, 2021

 

What is SWOT Analysis | SWOT Analysis

 

What Strategies to be adopted for Success

 A SWOT analysis is an analyzing tool in which you can find out what’s working well, what’s not working well. You can analyze your strengths and also take specific steps to take your work to a whole new level. You can recognize your weaknesses and find out your opportunities. It also informs you about your threats and how to tackle them. In this article, we will discuss some important factors that you need to perform a SWOT analysis. We will also discuss how it works and why it is important.

 

What is SWOT Analysis?

SWOT is a mnemonic which in its extended form stands for, S= Strengths, W= Weaknesses, O= Opportunities, T= Threats. You can use these four things to assess your business. In this way, you can increase your chances and reduce the risk of failure. You can also understand your mistakes and hazards from rivals. You can make effective strategies and decisions by evaluating these four aspects and implement them in your business for better outcomes.

 

How to Perform a SWOT Analysis?

First of all, it is necessary to draw a 2×2 matrix for each component. It involves strong brainstorming in order to gather possible aspects for each section like strength, weakness, opportunity, and threat. Then write down these factors in each section on the basis of their requirements. Add strength-related questions in the strengths section and weakness-related issues in the weakness’s sections, and so on. Basically, SWOT analysis is based on both internal and external strategic factors of a business or company. Below, we have mentioned some important areas that you need to consider.

 

Strengths:

Generally, strengths are considered as your plus points in which you are doing very well. This thing gives you an upper hand over your competitors. In this section, you gave to think about the possible advantages that your company’s strength. This can be the inspiration for your workers and shows your effective working. Your robust strength is a vital component of your company so it is important to think about new possible ways that can take your company to the next level. Find out what kind of things boost your business. Find your cost-effective resources and unique selling strategy.

Then find out what you have that your competitors haven’t. Find out the factors that give you a competitive edge over your rivals in terms of sales and market share. Remember one thing; strengths are based on unique factors. If every company provides high-quality products then it is not a strength, it’s a necessity. So, it is important to make a clear difference in both terms like strength and necessity.

 

Weaknesses:

After reviewing your strengths, it is imperative to evaluate your organization’s weaknesses in depth. Honesty requires for this process because truth can be discouraging for you. For this purpose, you need to gather all the possible data and information. So, be realistic and be ready to experience unpleasant truths. Just like strengths, weaknesses are also an important part of your company. In this section, focus on your plans, procedures, systems, resources, and most importantly people. Think about how to reduce your weaknesses and how to change things in your favor.

Further, look at your competitors because they can give you the best insight into your weaknesses. In this way, you can identify your weak points. Take proper time and examine everything in detail. Find the segments in which you are lacking.

 

Opportunities:

Opportunities are chances that you can utilize to increase your company’s revenue and growth. It is necessary to learn that how to utilize these opportunities. But first, find out your opportunities or chances. Opportunities come from anywhere but it requires an eye that can see these opportunities. For this purpose, you can hire a team of experts, too. It consists of technological or development factors that you can exploit in the favor of your business. Exploiting the right opportunities can create a huge difference in the ability of your working and give you a maximum chance to take the lead in the market.

Some opportunities are instant so be ready for sudden decisions and changes. Sometimes small but effective change can increase your capabilities and competitiveness. It is also important to watch out for the changes in government policies, social patterns, demographics, and other aspects in order to get maximum advantage of any opportunity.

 

Threats:

Threats are consist of negative things that can disturb the operation and working of your organization. There are two kinds of threats such as internal and external. These negative things can affect your business and create problems. There are several problems like supply chain issues, shifts in the market, and lack of recruits. It is necessary to accept threats and take appropriate actions in order to eradicate these threats. Take timely action otherwise, you will face serious consequences. Think about the hurdles you experience in your market or business. Maintain a check on the quality of your products or offerings. Expanding technology can be beneficial for you but also create a big threat. So be aware of this aspect as well.

You can also get serious threats from the competitors in the form of better performance and operation. So, keep yourself updated with the latest trends and your rival’s work. Remember one thing; don’t follow or copy your competitors but create a new development in order to improve your status. Explore new things and possible threats. Cash flow issues and bad debt can make your position weaker in the eyes of marketers. This type of threat seriously damages your company’s name and position.

 

How to Use a SWOT Analysis?

After examining all four aspects, you have to take some important actions. You have to maintain your strengths, improve your weaker aspects, eradicate your threats, and exploit opportunities. It is also important to decide what type of strengths and weaknesses you need to add in their respective sections. Prioritize your strengths, weaknesses, opportunities, and threats wisely work on these aspects with full attention. In this way, you can recognize how to exploit opportunities and how to minimize the risks. Use different tools along with SWOT like Core Competencies Analysis and USP Analysis so that you can easily see the so-called ‘’big picture’’.

 

A SWOT Analysis Example:

For example, if you are a CEO of small constancy and want to clear all the possible aspects related to this work. You can take the benefit of SWOT analysis in order to get full insight into this business. A team can be helpful for performing a SWOT analysis. In strengths, you can discuss technical expertise and agility. This thing provides the best customer service for small companies. For weaknesses, you can discuss the size of the company’s skills, training, and other similar aspects. In opportunities, you can consider government policies, good value services, and rapid responses. In threats, you can find out the technological impact, competitors, and market trends. By reviewing all these factors, you can easily perform a SWOT analysis of your small consultancy company. Similarly, with the same method, you can also do the SWOT analysis of any organization, business, or anything else. It is a wonderful tool for evaluating or assessing any organization comprehensively.

 

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Read More:

SWOT Analysis of Dell | Dell SWOT Analysis

Ford SWOT Analysis | Business Analysis of Ford

Marketing Through COVID-19 || Marketing Strategies in Time of Coronavirus or Crisis

February 26, 2021 0 comment
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PESTLE Analysis of Starbucks
BusinessManagementMarketing

PESTLE Analysis of Starbucks | Starbucks PESTLE

by Shamsul February 26, 2021

 

PESTLE Analysis of Starbucks | Starbucks PESTLE

 

In this post, we are going to discuss the Starbucks PESTLE analysis.PESTLE analysis is basically a strategic analysis tool that is really effective to analyze the effect of external problems. Basically, PESTLE analysis is an extended form of ‘’PEST’’ analysis. There are some other types of this analysis tool are PESTEL, STEEPLE, and STEEP. The PESTLE analysis consists of political, economical, social, technological, legal, and environmental factors that help to understand the strategic issues of any company or business.

Starbucks operates in a macroeconomic environment and due to severe economic recession, some companies are struggling badly. Moreover, this kind of recession has changed the purchasing power of the customer. According to recent market research, the consumption of coffee is not reduced despite all the recession. It means that companies can force the consumers to buy these products by providing these products at lower rates. Starbucks also adopting the mobile computing revolution with the collaboration of Apple and also offered discounted coupons. In addition, they are also trying cross-selling and co-branding. In short, Starbucks is trying to take the maximum advantage of Smartphone technology.

Starbucks is also facing different challenges like consumer awareness. Customers in the United States are more concerned about the ethics of the brand they are using. Hence, there are many other factors that are challenging Starbucks. We have organized these problems on the basis of PESTLE factors. In this way, you can understand the factors that impact Starbucks’ business.

 

PESTLE Analysis of Starbucks | Starbucks PESTLE

Political Factors:

Sourcing the raw material is one of the major political factors. This thing has gained a lot of consideration from the sourcing countries and politicians. Due to these factors, Starbucks wants to stick to environmental and social standards. This thing gives the opportunity Starbucks for fair trade practices. Additionally, they should follow the rules and regulations of the countries from where they purchase raw materials. Due to enhancement in political awareness and activism, it is necessary to follow the proper laws and regulations. The impact of regulatory authority is another major factor. There are several multinational companies that are facing scrutiny in the United States. So, Starbucks should watch the political stability or instability of the country. Here are some other factors that also need your consideration:

  • Labor laws.
  • Tax guidelines.

 

PESTLE Analysis of Starbucks | Starbucks PESTLE

Economic Factors:

The current worldwide economic recession is another major impact for the company. As we mentioned above, these factors can create a negative impact on the profitability of the company. This thing can force the consumers to move towards cheaper products. Moreover, the consumption of coffee is not decreased due to these factors, so this can be a big opportunity for Starbucks.

Furthermore, Starbucks should focus on operational charges and increasing labor. The decrease in profits and the inflationary situation can create a negative impact. Here are some important factors that can impact Starbucks:

  • Taxation level.
  • Local currency exchange rates.
  • The confined economic environment in various markets.

 

PESTLE Analysis of Starbucks | Starbucks PESTLE

Social Factors:

There is a problem quality problem in selling cheap products. This thing is not acceptable for consumers at any cost. It is a major social challenge for Starbucks. It can attract lower-income people but it might break the base consumers of Starbucks. The eco-conscious and ethical users are also concerned about the practices of Starbucks. They worry about the environmental and social norms of the company. Starbucks should focus on Gen-Z and millennials in order to increase its profitability. Below, some of the social factors that Starbucks should consider:

  • Consumer choices.
  • A major change in the lifestyle of the people.
  • Educated people in the markets.
  • Changing consumer values.
  • Change in work pattern.
  • Changing family patterns in Europe and the US.

PESTLE Analysis of Starbucks | Starbucks PESTLE

Technological Factors:

Due to the immense revolution in mobile technology, Starbucks has a good opportunity to exploit these technologies. They recently partnered with Apple in order to give app-based discount promotions. What is more? The company also provides Wi-Fi facilities in its outlets. As most of the generation is tech-savvy, so this factor can play an important role in the popularity of Starbucks. So, you can browse sites and upload pictures while enjoying Starbucks coffee. This thing adds some value to the brand and improves the customer experience. The company is also using mobile payment methods and they successfully tried this service in different locations of the United States. Here are some technological factors to focus on:

  • The emergence of new technology.
  • Biotechnology.
  • Advancements in agriculture.

 

PESTLE Analysis of Starbucks | Starbucks PESTLE

Legal Factors:

It is important for Starbucks to follow all the rules and regulations of sourcing markets and domestic markets. They should also focus on caffeine consumption and production. In this matter, they should learn the regulatory laws from the health authorities. Ahead, some factors that can impact Starbucks:

  • Strict trade and customs laws.
  • Licensing regulations.

 

PESTLE Analysis of Starbucks | Starbucks PESTLE

Environmental Factors:

There are several business practices of Starbucks concern global advocacy groups and activists. These activists are not happy with the business practices of Starbucks, so they should focus on these problems in order to retain the customer’s trust. Here are some factors that Starbucks should consider:

  • Strict environmental rules and regulations.
  • Ecological disaster in regions which produce coffee beans.
  • Different environmental problems and global warming.

 

PESTLE Analysis of Starbucks | Starbucks PESTLE

Conclusion:

With the PESTLE analysis of Starbucks, we can prove that Starbucks is really in a good position and a stable company in the competitive market. The main strength of this company is its beverage and food industry. This thing shows that the consumption of these products will never reduce. But, the recession is a major challenge in the entire process because it can change the purchasing power of the customers. So, Starbucks should revise its pricing strategy and focus to deliver reasonable products. It is one of the most important factors that help Starbucks to retain its consumer base. In this way, they can attract new consumers and win the trust of the customers. It means Starbucks has plenty of opportunities to expand its business in terms of popularity and profitability.

 

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Read More:

PESTLE ANALYSIS and Its Impacts in Marketing

PESTLE Analysis of Starbucks | Starbucks PESTLE

Difference Between PESTEL or PESTLE Analysis

February 26, 2021 0 comment
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Avocados
Better TipsCooking & FoodsHealthTrending

Benefits of Avocado | Most Nutrient-Rich Food on the Planet

by Shamsul February 16, 2021

Benefits of Avocado

The Most Nutrient-Rich Food on the Planet

The avocado has become one of the most popular fruit in the world and the reason behind this acceptance that besides being delicious and more soluble fiber, avocados also contain a good number of beneficial minerals for example iron, potassium, and copper. Avocados are carrying a good amount of the folate B vitamin too.

All about Avocado

Here are complete details on the avocado, with its history, how to accommodate it, and, of course, its health benefits.

A Little History of the Avocado

When and how did the avocado appear on our plates?

Avocado is a tropical forest fruit native to Mexico. The avocado tree is part of the laurel family.

Long called “ahua qualt” then “aguagate”, it was described as butter in the 17th century, and praised for its “delicate and creamy taste”.

It was around this time that it was imported to Europe for the Court of Spain. Subsequently, it began to be cultivated in the West Indies, before being introduced in California, Africa, Australia, and Israel.

The Characteristics of Avocado

What are the main characteristics of the avocado?

A fresh oleaginous fruit, avocado (Persea Americana) is characterized by:

– By its richness in lipids (or fatty substances): 14% on average.

– by great variability in its composition: according to the seasons, the varieties, the origin, the water content of the avocado can vary from 59 to 85%, and its lipid content go from 39 to 7% (overall, the sum of these two constituents – water and lipids – remaining relatively constant).

As a result, the energy intake of avocado, which is much more important than that of fresh fruit, is also very variable.

Per 100g net or roughly half of a medium-sized avocado weighing approximately 300g, the energy intake is approximate:-

– 140 kcalories (585 kJoules) (139,818.36 calories) for an avocado moderately rich in lipids (14%),

– 220 kcalories (920 kJoules) (219,885.28 calories) for an avocado moderately loaded with lipids (22%),

– 360 kcalories (1505 kJoules) (359,703.63 calories) for an avocado very rich in lipids (39%).

Avocado lipids have an original composition since they made up overwhelmingly (nearly 80%) of unsaturated fatty acids. Oleic acid, monounsaturated, largely dominate and exceeds 59% of total fatty acids. Polyunsaturated fatty acids (especially linoleic and linolenic acids) account for 13% of the total and saturated fatty acids (mainly palmitic acid) about 21%.

Avocado is cholesterol-free; however, there are traces of beta-sitosterol (which, like cholesterol, belongs to the sterol family, but does not have the same metabolism).

The Other Energy Constituents of Avocado Have Much Lower Levels

 

Benefits of Avocado

The proteins are present at an average rate of 1.8 g per 100 g. Their biological quality is quite satisfactory since their protein index is 75. (It is higher than that of soybeans and comparable to that of fish). They indeed contain all the essential amino acids, in good proportions (the limiting amino acid is tryptophan). These proteins constitute the nucleus of plant cells and the numerous enzymes. Other nitrogenous substances, such as amines (including serotonin and tyramine, are present in trace amounts); as well as free amino acids included in this category.

Carbohydrates do not exceed 2 g per 100 g (a value much lower than that of other fresh fruits, where they reach on average 10 g). It is a mixture of glucose, fructose, and sucrose, and above all original carbohydrate substances, such as sugar alcohols (such as perseitol), or sugars with five or seven carbon atoms, which are quite rare in the kingdom.

Organic acids are also present in small quantities. It can be classified among carbohydrate substances: malic acid (0.2 g per 100 g), and citric acid (0.08 g per 100 g).

In avocado, Minerals are Abundant:

They represent about 1.4% of the total constituents (three times more than in fresh fruits) and are largely dominated by potassium (550 mg per 100 g on average, instead of 150 to 300 mg in fresh fruit in general). Other mineral substances are present in relatively high amounts: phosphorus (44 mg) and especially magnesium (33 mg, while this rate rarely exceeds 10 to 15 mg in fresh plants). Iron and copper are well represented, with 1 mg and 0.24 mg per 100 g respectively. Finally, the presence of zinc (0.62 mg) and manganese (0.19 mg) is noted.

Avocado is a Fruit That Is Full of Vitamins

– Its vitamin C level is around 11 mg per 100 g, which places it above most of the fruit.

– Its Provitamin A reaches 0.185 mg per 100 g, an interesting content comparable to that of peaches or plums.

– It contains all the vitamins of group B, at levels generally 5 to 10 times higher than those of most fresh fruits (see composition table).

– It provides an appreciable amount of vitamin E (mainly in the form of alpha-tocopherol, very biologically active, with a few fractions of gamma-tocopherols): 1.85 mg per 100 g, a value much higher than those usually observed in fresh fruit (0.1 to 0.6 mg).


The Varieties of Avocado

Different types of Avocados

What are the different varieties of avocado?

Among the many varieties of avocado, a few are commonly sold in Europe and the USA including two very popular: Hass Avocado and Fuerte Avocado.

Hass Avocado:

It is small Avocado fruit with thick skin, fairly rigid, grainy, and purplish-brown in color when ripe. Its blond flesh (with green areas near the skin) is quite firm and well scented. The average weight is 250 to 350 g.

Origin: Spain (September to April); Mexico (September to December); South Africa (May to September); Israel (February to April).

Fuerte Avocado:

It is a fruit in the typical shape of a pear, with fine and matte skin of dark green color. Its smooth, soft green pulp has a very pleasant, pronounced flavor. Average weight: 250 to 400 g.

Origin: Israel (November to April); Spain (October to April); South Africa (April to September).

Ettinger Avocado:

The most elongated of the avocados, with a thin, soft, smooth green skin and a pale pulp of very delicate flavor.

Origin: Israel (end of September to April), South Africa (May to September).

Nabal Avocado:

It is almost round avocado, smooth dark green skin veined with black. Its firm and very colorful flesh support cooking well.

Origin: Israel (January to March).

Lula Avocado:

A largely shaped avocado swollen at the base, smooth glazed skin, and yellow-green. It has very tender flesh when ripe.

Origin: West Indies (August to October).


The Health Benefits of Avocados

Avocados

What are the health benefits of avocado?

Avocado is the Most Nutrient-Rich Food on the Planet?

Avocado has an abundance of health benefits but we going to explain the top nine (9) benefits of avocado.

  1. Improves heart health
  2. Reduces the risk of metabolic syndrome
  3. Supports the health of eyes, skin, and hair
  4. Fights the growth of cancer cells
  5. Promotes weight loss
  6. Improves digestive health
  7. Protects against insulin resistance and diabetes
  8. Stimulates mood
  9. Reduces symptoms of arthritis

Avocado has become one of the healthiest superfoods in the world. There are good reasons behind it. In addition to their deliciousness and ease to eat, they also contain many healthy doses of vital nutrients, for example, fiber, potassium, healthy fats, and vitamin K. There are also several benefits for avocado, research suggesting that avocados may help improve heart health, boost weight loss, and keep your digestive tract functioning well.

So avocados are healthy for you? But how you can start adding this tasty food/fruit to your diet? Read on for more fun avocado facts and benefits, plus some simple recipe ideas to get you started.

What are Avocados?

Avocados are a nutritious fruit that originated in Mexico but is now cultivated around the world. The avocado tree, also known as Persea Americana, is a member of the laurel family and can grow between 30 and 40 feet in height. It has greenish-yellow flowers and yields a single-seeded berry that is known as an avocado.

There are several types of avocado, each of which is actually a different cultivar of the avocado plant. Hass avocado is the most popular variety, but there are several other less common types as well, including Bacon, Lula, Pinkerton, Fuerte, and Gwen avocados.

Is Avocado A Fruit Or A Vegetable?

Although, people are using avocados as a vegetable in the culinary world; however, avocados are fruit actually. They are excellent in savory and sweet dishes.

The fruit itself is usually characterized by a dark outer skin with smooth green flesh inside and a large pit in the middle. It has a mild taste and a creamy texture that works well in many different dishes and recipes, from avocado salad to chicken to chocolate pudding and more.

Besides being very versatile, the nutritional value of avocado is also off the charts. Not only is it at the top of the list of foods high in potassium, but it’s also a great source of fiber, healthy fats, and bone-boosting vitamin K. No wonder there are so many advantages of Avocado.

Nutritional Intake

Avocados are packed with nutrients. While each serving has a good amount of avocado calories, it’s also high in fiber, vitamin K, folate, vitamin C, and potassium, along with a good amount of heart-healthy fat and minimal carbohydrates.

How Many Calories Is In An Avocado?

Most Nutrient-Rich Food

According to research studies, one raw Californian Avocado without skin and seeds (weight about 136 grams) actually contains:

227 calories

11.8 grams of carbohydrate

2.7 grams of protein

21 grams of fat

9.2 grams of fiber

28.6 micrograms of vitamin K (36% DV)

121 micrograms of folic acid (30 percent DV)

12 milligrams of vitamin C (20% DV)

0.4 milligram of vitamin B6 (20% DV)

2 milligrams of pantothenic acid (20% DV)

689 milligrams of potassium (20% DV)

2.7 milligrams of vitamin E (13 percent DV)

2.6 milligrams of niacin (13 percent DV)

0.2 milligrams of copper (12% DV)

0.2 milligrams of riboflavin (11 percent DV)

39.4 milligrams of magnesium (10% DV)

0.2-milligram manganese (10% DV)

0.1 milligram of thiamine (7% DV)

73.4 milligrams of phosphorus (7% DV)

0.9 milligram of zinc (6% DV)

0.8 milligrams of iron (5% DV)

200 international units of vitamin A (4% DV)

Moreover, this fruit also contains omega-3 fatty acids, omega-6 fatty acids, choline, betaine, calcium, and selenium.

Advantages of Avocado

Most Nutrient-Rich Food

What are the benefits of eating avocado? Here are the top 9 detailed explanations about the health benefits of avocado.

1- Improves Heart Health

Avocados (and especially avocado oil) support heart health by balancing blood lipids. In terms of fat content and chemical composition, avocado has around 71% monounsaturated fatty acids, 16% saturated fatty acids, and 13% polyunsaturated fatty acids. Diets moderately high in healthy fats – especially monounsaturated fats or MUFAs – are known to block plaque build-up in arteries more effectively than high-carbohydrate diets boosted with insulin. In addition to their fat content, avocado fiber and the presence of beta-sitosterol, magnesium, and potassium compounds can also help lower cholesterol and blood pressure.

More and more clinical studies are exploring why healthy sources of fat are so important for maintaining heart health. For example, researchers in Mexico fed a diet fortified with avocado to healthy adults and people with high cholesterol and looked at the results. After just a week, it was discovered that when healthy people with normal lipid levels ate avocados, their total cholesterol levels dropped by 16%. The results seen in the high cholesterol group were even more profound. Not only did total cholesterol drop 17 percent, but LDL (22 percent) and triglycerides (22 percent) did too, while their levels of good HDL cholesterol actually increased by 11 percent.

2- Reduces the Risk of Metabolic Syndrome

Some research suggests that consuming avocados may be accompanied by a lower risk of metabolic syndrome in adults. (The metabolic syndrome – it is a term for a collection of conditions that increases the risk of stroke, developing heart disease, and diabetes. Some other health benefits of avocado include help with low blood sugar, high blood pressure, high cholesterol, obesity, and excess belly fat.

A study published in the Journal of Nutrition assessed the eating habits of 17,567 American adults over a seven-year period. Researchers found that people who ate avocados regularly tended to eat more balanced and higher-quality diets than non-avocado consumers, as well as a higher intake of fruits, vegetables, healthy fats, fats, and fiber. Avocado consumption linked to lower body weight, body mass index (BMI), and waist circumference, as well as higher levels of good HDL cholesterol. The researchers also found that those who ate avocados were 50% less likely to develop metabolic syndrome than non-consumers.

3- Supports the Health of Eyes, Skin, and Hair

Why is avocado good for your skin? They are rich in fat-soluble vitamins including monounsaturated fat. Avocado is beneficial for glowing skin, make shiny eyes, and help in the development of shiny hair if used regularly. Truth be told, avocado’s skin benefits may include nature’s best moisturizer, especially considering how expensive it is and they’re completely free from added synthetic chemicals.

Avocados are highly antioxidant foods that contain lutein, a type of carotenoid that protects eye health and maintains healthy, youthful-looking skin and hair. Carotenoids are a group of antioxidant phytochemicals found in vegetables like carrots, squash, and sweet potatoes which are known to block the effects of environmental toxins like pollution and damage from UV light. Research shows that dietary carotenoids offer health benefits related to disease prevention, especially certain skin cancers and age-related eye disorders like macular degeneration. Lutein appears to benefit eye health as it absorbs the type of harmful blue light rays that enter the eyes and skin, altering DNA and causing free radical damage. Research also shows that adding avocado to a meal can help boost the absorption of carotenoids.

If you way to have a healthy and glowing complexion, just rub the inner part of an avocado peel on the skin and make a habit to use avocado oil as the primary moisturizer. Mix in a few therapeutic essential oils and you can easily make a profitable lotion instead of paying cash for that store-bought stuff full of irritating chemicals. You can also use this fruit for hair masks to regenerate, moisturize and add shine.

4- Fights the Growth of Cancer Cells

Several studies have recently surfaced presenting avocados as cancer-fighting foods. the Journal of Nutrition and Cancer published the results of an in vitro study, for example, claiming that the phytochemicals in avocados are so potent they could help kill oral cancer cells. Researchers at Ohio State University have taken this theory a step further in an attempt to understand exactly how this phenomenon occurs. A preliminary study published in 2011 suggests that the specific combination of phytonutrients found in each avocado may hold the key to its anti-cancer effects. Research shows that phytochemicals extracted from avocados help induce cell cycle arrest, inhibit growth, and promote apoptosis in precancerous and cancerous cell lines. Studies point toward that avocado phytochemicals extracted with 50 % methanol help in the production of human lymphocyte cells and also lessening chromosomal changes.

Another reason avocados are linked to reduced cancer and diabetes risks are their monounsaturated fatty acid content. These have been shown to provide better protection against chronic disease compared to other types of fatty acids due to their ability to reduce inflammation. Beta-sitosterol, another compound found in avocados, is also very protective of the prostate and linked to better immune function and a lower risk of prostate cancer.

5- Helps in Weight Loss

Do avocados add in weight gain or do avocados help you to burn belly fat? Contrary to what most people believe, diets lower in carbs and higher in healthy fats are known to speed up weight loss – so if you’re looking to lose weight fast, avocados are your friend. Fat is super filling and increases satiety hormones which help you eat less overall. They also allow you to go longer between meals without feeling hungry to help prevent overeating, snacking, and sugar addiction. This is one of the reasons that increasing MUFAs in the diet is linked to better weight management and a healthier BMI.

Have you ever eaten a large salad without a lot of dressing, nuts, or avocado and feel hungry within hours? This is because low-fat diets tend to leave you dissatisfied and pose other risks like nutrient malabsorption, insulin spikes, reproductive issues, and mood issues. Researchers in charge of a 2005 study sought to dispel the myth that avocados get fat and therefore should be avoided on low energy diets. Dieticians examined the special effects of avocados; it is a rich source of calories from monounsaturated fatty acids, as part of an energy-restricted diet.

They found that consuming 30 grams per day of fat from avocado on an energy-restricted diet didn’t compromise weight loss at all when substituted for 30 grams per day of mixed dietary fat. The high intake of avocados resulted in noteworthy weight loss along with other health improvements. Measurements, including body mass, body mass index, and body fat percentage, decreased significantly in both groups during the study, but only the avocado group experienced positive changes in serum fatty acid levels in the blood, showing that there are clear benefits for avocados from weight loss.

6- Improves Digestive Health

As you now know, avocados are one of the best sources of fruit fiber. Depending on the size of the avocado, whole fruit contains between 11 and 17 grams of fiber, which is more than almost any other fruit and most servings of vegetables, grains, and beans. Foods high in fiber are important for anyone with a digestive tract problem because fiber helps alter the balance of bacteria in the gut, increasing healthy bacteria while decreasing unhealthy bacteria that can be causing it. certain digestive disorders. Fiber also helps add bulk to stools, promotes regularity, and helps draw waste and toxins through the intestines and colon.

Fats are also essential for the digestion and absorption of nutrients because they nourish the lining of the intestine. A low-fat diet can lead to constipation or symptoms of irritable bowel syndrome (IBS), which is a disorder of the gastrointestinal tract characterized by abdominal pain and changes in bowel habits.

7- Protects Against Insulin Resistance and Diabetes

According to several studies, following a diet rich in MUFA may improve fasting insulin levels in people who are insulin resistant. Eating plenty of foods high in MUFA can also help lower blood sugar and insulin levels for hours compared to meals high in carbohydrates. Consuming dietary MUFA promotes healthy blood lipid profiles, mediates blood pressure, improves insulin sensitivity, and regulates glucose levels while preventing obesity and oxidative damage to cells.

8- Avocado Stimulates Mood

Fatty acids play an important role in regulating central nervous system functions and cognitive processes as they impact neurotransmitter levels and help balance hormones naturally. Therefore, your mood stimulates and can improve when you consume enough healthy fats. This means that you can add mental wellness aid to the list of avocado benefits.

While studies suggest that consumption of trans fat may be linked to a higher risk of depression. The reverse is true for natural MUFAs. In other words, high-fat diets can reduce depression, anxiety, and other risks of mental disorders. Because they facilitate the proper functioning of thinking, hormone production. It also helps in stress reduction mechanisms in the body.

9- Reduces Symptoms of Arthritis

Arthritis is a common disorder described by joint pain and swelling. According to the Arthritis Foundation, arthritis affects up to 50 million adults and 300,000 children worldwide. Some studies suggest that avocado benefits from certain symptoms of arthritis. In fact, several studies show that specific compounds extracted from avocado oil can help decrease symptoms of osteoarthritis, which is considered the most common form of arthritis.

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February 16, 2021 53 comments
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PESTLE Analysis of Coca-Cola
Better TipsBusinessManagementMarketing

 PESTLE Analysis Coca Cola | Coca Cola PESTLE

by Shamsul February 14, 2021

 PESTLE Analysis Coca Cola | Coca Cola PESTLE

Coca Cola is a well-liked soft drink company and caters to consumers around the globe. They follow firm laws and regulations to supply their products to consumers. They use innovative technology and understand the consumer’s needs. If you want to know more about Coca Cola then you should read this PESTLE analysis of Coca Cola. In this Coca Cola PESTLE analysis, we will discuss the internal and external strategic factors of Coca Cola and its working. So, are you ready? Let’s start.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Political Factors:

Coca Cola products are based on the authorization of the Food and Drug Administration (FDA). It is necessary for products to fulfill the requirements or regulations of the FDA before placing on the shelves of the stores. The change in established laws can affect the distributing process of Coca Cola. There are some other factors that can affect the working of Coca Cola:

  • Taxes
  • Accounting
  • Labor laws.
  • Internal marketing.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Economical Factors:

There is no doubt Coca Cola is a leading company in the beverage market and supplies its products to hundreds of locations of the world. As every country has its own rules, customs, desires, cultures, and tastes, so it’s a big challenge for Coca Cola to meet the requirements. But, Coca Cola understands the needs and requirements of their customers that’s why they are creating new flavors and beverages to fulfill the desires of users. The current market value of Coca Cola is more than 80 billion dollars. The major portion of its income (nearly 70-percent) is generated from regions outside America. But now, people are moving towards healthy drinks, and Coca Cola is also adopting this way to fulfill the needs of consumers.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Social Factors:

Coca Cola dispenses the greater part of its beverages in cultured regions. They do not only offer different products but also fulfilling the requirements of these consumers. They introduced 30 different flavors in Japan to attract Japanese customers. The company is also trying the same method in the Chinese market. But, the number of health-conscious people is increasing in the United States, so they are offering diet drinks. Coca Cola can also introduce other healthy products in the American market to fulfill the needs of consumers.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Technological Factors:

Coca-Cola is using innovative machinery in its manufacturing process which results in a higher and better quantity of products. They are considered as a top innovative company in terms of machinery and quality. Moreover, Coca Cola has used a strong marketing strategy with the help of social media. So, they can directly connect with consumers through digital ads. Recently, Coca Cola launched the ‘’name campaign’’ which results in an increase in its sales and profits. People love to take their photos with names on the bottles which increases the popularity of Coca Cola. This kind of marketing campaign can give a major boost to this company.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Legal Factors:

Coca Cola has designed a patent that protects its past and future products. Moreover, they also hold all rights connected to their working. Well, there are very few legal factors of Coca Cola but due to the global brand, they should follow the rules and regulations of each country for smooth and easy distribution of their products.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Environmental Factors:

Coca Cola is facing major challenges due to water accessibility. Water is an important item for these drinks, but climate change has threatened the company’s sustainability. There are some other companies like Pepsi that are also facing similar problems. Basically, Coca Cola is a soft drink company, so water accessibility can create issues in the future and they will experience huge losses. Also, Coca Cola follows all the environmental laws in the manufacturing of their products. In case of any mistake, they will face severe consequences. Additionally, Coca Cola is trying to target humid regions to sell its drinks because in these regions the demand for these drinks is very huge. In short, Coca Cola is giving tough competition to its competitors in terms of sales and reach.

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PESTLE Analysis of Nike
Better TipsBusinessManagementMarketingSWOT & PESTLE 

PESTLE Analysis of Nike | Nike PESTLE

by Shamsul February 14, 2021

 

PESTLE Analysis of Nike | Nike PESTLE

 

Nike, Inc. is an American-based international corporation. They provide functional and stylish sportswear. It was founded in 1964 and aims to deliver innovation and inspiration to every athlete. There is no doubt that it is the largest sportswear and accessory company in the world. Nike has established a strong position in the competitive market. Today, we will discuss the PESTLE Analysis of Nike, the potential future, and position of Nike through a business analysis tool PESTLE. It gives a strong picture of different factors like political, economic, social, technological, legal, and environmental. Keep scrolling to find out these factors right now.

 

 PESTLE Analysis of Nike | Nike PESTLE

Political Factors:

These factors provide real support and assistance to a company. Political factors can make or break the reputation of any company. In this process, the most important factor is that how you produce your goods. Moreover, it also depends on your sales and sales strategy. To be very honest, it looks a little insignificant but these factors predict your survivability. Some important political factors of Nike have given:

  • As we know that, Nike is a US-based company which is really good for the growth of the company. The American economy is stable which gives a big opportunity to companies like Nike to grow more. It features international tax agreements and low-interest rates.
  • For companies that produce and sell goods, influenced due to the changes in manufacturing laws and tax regulations.
  • Sometimes political instability makes the customs process a little difficult and reduces the supply of imports and export. As Nike is a transnational corporation, so these factors can impact the growth and development of the company.

 

PESTLE Analysis of Nike | Nike PESTLE

Economic Factors:

In the activewear market, Nike is a respected name. Due to this reason, the company is less susceptible to several economic factors. Here are some economic factors of Nike given:

  • A sudden market crash can create a bad impact on the company and other big companies. Economic recession can change the purchasing power of customers and they prefer more cheap products. In this situation, it is really challenging for a global company to survive. So, in these situations, Nike should focus on a decent level of quality which helps to reduce the manufacturing costs so that they can cater to the customers.
  • For a longer period of time, Nike was dependent on the different Eastern countries due to the low cost of labor. But, this process is ended which results in the higher prices of Nike’s products.
  • Nike has a wonderful opportunity to target new emerging markets in order to sell their products. This thing does not only increase its popularity but also creates various opportunities to increase its market share. They just need to improve their resources and marketing strategy in order to attract new clients.

 

PESTLE Analysis of Nike | Nike PESTLE

Social Factors:

It is necessary for big companies to maintain their social status which creates a good impact on the mind of users. An excellent social reputation makes you a number one brand in the world. Here are some social factors are given:

  • As the number of health-conscious people are on increase day by day and people adopting better lifestyles, so there is a maximum chance that these people will definitely buy sports apparel and products to make their lifestyle better. It creates a big opportunity for Nike.
  • Recently, Nike faces huge backlash due to its doubtful production systems. They face severe criticism over social media for its production processes.

 

PESTLE Analysis of Nike | Nike PESTLE

Technological Factors:

With the latest technology, a company can grow constructively and find multiple ways to expand its business. Nike can introduce innovation in different sectors such as manufacturing processes and customer service to make things better and smooth. Below, some of the technological factors are given that can affect Nike:

  • It is really easy to market new products on social media. Now, you can share the news with your audience in just a matter of seconds with the assistance of social media. Nike has excellently exploited social media for promoting their brand name and products. But don’t forget that it is a double-edged sword, so use this platform correctly and properly.
  • Nike also has an opportunity to utilize valuable data based on metrics, thanks to technological innovations that allow the company to maximize profits and reduce the risks.

 

PESTLE Analysis of Nike | Nike PESTLE

Legal Factors:

Some people coupled the legal factors with political factors in PEST analysis, but both are different in PESTLE analysis. There are very few legal factors that affect Nike, but we have mentioned some of the important legal factors below:

  • Like several big companies, Nike also dodges considerable amounts of tax in recent years. This kind of thing can create a big problem for the company.
  • Moreover, Nike also faces legal consequences due to its dubious marketing practices. The major issue in this problem is false discounts. These things can badly impact the company’s image and reputation in the eyes of the audience.

 

PESTLE Analysis of Nike | Nike PESTLE

Environmental Factors:

Due to the increasing number of health-conscious and eco-friendly people, green practices are essential for any company. There are some environmental factors that can affect Nike’s manufacturing processes:

  • There are several factories of Nike that directly harming the environment. They release a significant amount of air pollution and also polluting rivers with chemicals used in the manufacturing process.
  • But, Nike has promised to reduce its environmental waste by changing its current manufacturing practices. This thing gives peace of mind to eco-friendly people. They can catch the attention of new customers by making nature-friendly products and reducing their environmental waste.

 

PESTLE Analysis of Nike | Nike PESTLE

Conclusion:

Well, this is a complete PESTLE analysis of Nike. There is no doubt that Nike is a strong player in the sportswear industry and very popular among people due to its high-quality products. In terms of profits and market reach, the company is doing really well. They just need to pay attention to its unethical manufacturing processes and pricing strategy. So, we can say that there are bundles of opportunities for Nike to get a competitive edge over its competitors in the form of revenue and growth.

 

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Pestle Analysis of Adidas
Better TipsBusinessManagementMarketingWriting

PESTLE Analysis of Adidas | Adidas PESTLE

by Shamsul February 13, 2021

 

PESTLE Analysis of Adidas | Adidas PESTLE

 

In the sporting goods market, Adidas is a well-known brand. They offer plenty of products to health-conscious sporty people. But, the fact is that its products are not essential for health-conscious people. In third world countries, the company has faced huge criticism for its products. In this Pestle analysis of Adidas, we will discuss some important strategic factors and rules and regulations of Adidas. Scroll down to learn these important factors:

 

PESTLE Analysis of Adidas | Adidas PESTLE

Political Factors of Adidas (Many Systems):

Adidas is a worldwide brand and delivers its products in every region. It requires a strong and effective supply chain network within the political system of every country. It has a strong online presence and earns major revenue from e-commerce. Moreover, Adidas also utilizes political systems of interference of counterfeit items. Each country has a specific taxation system, so it is necessary for Adidas to follow these rules in order to sell their products internationally. In addition, the company is also focusing on third world countries in order to increase its profitability. In short, it reduces shipping and manufacturing costs. Below, there are some rules that Adidas should follow:

  • Product safety laws.
  • Employment laws.
  • Consumer safety.
  • Product regulations.
  • Global trade agreements.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Economic Factors of Adidas (Counterfeit Problems):

It is a fact that the sports goods industry is highly competitive and there are plenty of giants in the market. Nearly, more than 50 biggest companies put in approximately 70 % of the market’s profit and Adidas is one of them. Most of the products of Adidas are considered as leisure items. It means they are not essential users. Most of the sales of Adidas are based on preferences and buyer trends. It is necessary to compare leisure products with different company’s products which gives an opportunity to Adidas to make their offerings effective. Moreover, it is also essential to research before selling and distributing products because this thing ensures growth and profitability.

The main manufacturing hub of Adidas is in China because of the availability of workers and cost-effectiveness. The manufacturing cost in North America is higher than in the Chinese market. Additionally, the company should focus on the cost of materials. The main issue they are facing in this system is importing and exporting goods. There are several counterfeit products in the market that continuously damaging the sales of Adidas.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Social Factors of Adidas (Health-Conscious Customers):

The company changes the designs of their items in order to catch the interest of customers. You can get any type of sporting goods from Adidas. Adidas is trying to focus on health-conscious people who like sports and outdoor activities. Due to this reason, they should design their products by keeping these factors in mind in order to fulfill the needs of the customers. What is more, is that Adidas also provides corporate volunteer programs. They also help to promote the health of people and support societies. They are a part of the Olympics which gives the company great marketing exposure. This is the best way to grab the attention of new customers globally.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Technological Factors of Adidas (Smart Sportswear Opportunities):

Adidas occasionally tests their products. Professional athletes used these products, so the company ensures that these products are safe and ideal for users. In this way, these products improve the performance of athletes and coaches. They use natural materials in order to reduce the risk of a nuisance. That’s why its products are durable and great for professional athletes.

Adidas uses online platforms like social media and websites to sell its products. They are immensely popular among athletes and health-conscious people due to their innovative products such as Fitbit. Adidas has a big opportunity to adopt new technologies in order to get a competitive edge over the competitors.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Legal Factors of Adidas (Patent and More Patents):

The company has possession of IPR (Intellectual Property Rights) and IP systems. They have designed their own patents. Certainly, it helps to defend them against contravention and copiers. In this way, they can effectively fight against counterfeit businesses. As Adidas has a strong connection in the sports world, there are several celebrities and sports professionals who endorse their products which is a great method of marketing. In addition, they follow all the local and international rules to sell their products.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Environmental Factors of Adidas:

The company is trying to reduce its environmental impact. It is the duty of Adidas to observe and remove harmful substances. They use natural materials in the manufacturing of their products. Moreover, they pursue ethical business practices by following all the rules and regulations of each country in order to sell or manufacture their products. Due to these factors, users and professional athletes love to use its products.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Conclusion:

Adidas faces huge criticism due to its low wages policy in the third world regions. But, the fact is that the manufacturing cost is really low in these regions. So, counterfeit products are one of the major challenges for Adidas. But, they have design patents to counter these issues. The main target of Adidas is health-conscious buyers. Adidas has a wonderful opportunity to enter new markets with technological advancement.

 

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February 13, 2021 12 comments
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Pestle Analysis KFC
BusinessManagementMarketing

PESTLE Analysis KFC | KFC PESTLE

by Shamsul February 13, 2021

 

PESTLE Analysis KFC | KFC PESTLE

 

Kentucky Fried Chicken (KFC) is a well-liked name in the fast-food market. It is currently operating in more than 100 countries and everyone is familiar with the face of Colonel Sanders. KFC is best known for its spicy aroma and crispy fried chicken. It is really challenging to run a massive corporation such as KFC. With PESTLE Analysis KFC, you will understand the political, economical, social, technological, environmental, and legal factors of this giant fast-food restaurant. These factors effectively represent the challenges and working strategies of a company.

 

PESTLE Analysis KFC | KFC PESTLE

Political Factors:

KFC did not utilize an acronym of their real name. The term ‘’Fried Chicken’’ coupled negatively with the brand, that’s why they decided to change the name in order to protect the brand image. Honestly, KFC is the only fast-food chain in the world with unhealthy food. In comparison with Burger King and McDonald’s, they still serve high-calorie chicken. That’s why they use a smart move by removing the word ‘’fried’’ from their brand’s name that creates a great impact on the mind of customers. KFC also indulged in recent political drama when they mock the McDonald’s and Donald Trump’s tweet. Some users digest it as a harmless joke but some of the users consider it a bad joke which results in the negative publicity of the company.

 

PESTLE Analysis KFC | KFC PESTLE

Economical Factors:

As YUM is a parent company of KFC including Taco Bell and Pizza Hut. These fast-food chains are working well in other regions of the world but struggling in China. In the Chinese market, most of the companies are not growing and some of them experiencing a continuous decline in profits. The biggest problem is due to the ‘’fried chicken’’ that they have removed from their abbreviation. But, many health-conscious people still refused to eat some of its deals that are high in calories and fats. KFC’s main menu mostly consists of fried chicken which is a major weakness of the company. Fortunately, KFC is focusing on vegan items in order to attract vegan and diet-conscious users. Recently, they have created fried chicken sandwiches. They also created two types of vegan fried chicken such as vegan nuggets and boneless wings. Most of the users came just to try these new offerings. In short, these new creations proved beneficial for the company in terms social and economically.

 

PESTLE Analysis KFC | KFC PESTLE

Social Factors:

There are several fast-food companies that struggling with several social issues. These issues can create a bad impact on the brand and also erode the trust of the customers. The main social issue of the KFC is its mismanagement of worker’s wages. Some customers are also concerned about the material such as chicken and the use of unnatural elements like hormones. Some companies expose the mistreatment of animals which results in the boycott of these fast-food companies. It is important for KFC to remove its unethical practices in different segments so that people start trusting you.

Another main factor in this process is a high-calorie food. Most of the menu of KFC is filled with this kind of food. Due to the obesity crisis, most people blamed these fast-food chains. There is only one way to improve their image is adding vegan items to its menu. This is the only way to attract diet-conscious eaters or consumers.

 

PESTLE Analysis KFC | KFC PESTLE

Technological Factors:

Like other fast-food chains, KFC is also investing in new technologies for the betterment of workers. By improving the working environment for workers, customer service will automatically improve. That’s why they are hiring more tech-savvy and young people that can use the new technology on the spot like voice-activated tests. In Australia, KFC introduced a social media platform for employee communication. Now, employees can share new ideas and ask questions on this platform with each other which results in the betterment of both employees and the company. In addition, KFC is also adopting the newest technologies for easier ordering, kiosks, and deliveries. With this technology, you can place your order before reaching the counter. This process makes the ordering system much easier for consumers and they don’t need to wait in line for their turn. It is a ‘’click and collect’’ technology which is only in Australia and observed a 20 percent increase in profits.

 

PESTLE Analysis KFC | KFC PESTLE

Environmental Factors:

This giant fast-food chain is a big contributor to the environment. KFC’s paper company is directly related to deforestation, which openly impacting the health of the environment. Moreover, its unethical practices also cause the endangerment of the wildlife and environment. Due to these reasons, most of the consumers reduce to use KFC’s offerings. It is really important for the company to adopt eco-friendly practices in order to win the trust of green customers. Additionally, these kinds of practices also reduce waste and expenditure. In this way, KFC can improve its brand name.

 

PESTLE Analysis KFC | KFC PESTLE

Legal Factors:

According to recent stats, KFC works in more than 120 countries around the globe. In order to make their operations smooth and uninterrupted, they need to follow the laws and regulations of each country. They should pay taxes on time and fulfill the requirements of labor laws. Further, they also focus on the maintenance of restaurants so that people can enjoy themselves while eating. In case of any illegal practice or activity, they may face lawsuits and court processes that break the company’s name and reputation in the eyes of customers globally. That’s why it is important to fulfill the need so legal factors in each location to avoid the risk of a nuisance.

 

PESTLE Analysis KFC | KFC PESTLE

Conclusion:

In today’s world, KFC is an honorable name in the fast-food chains. Despite all the negative political stunts and controversies, they are trying to add a vegan menu to attract more customers. They are also working on the exploitation of new technologies in order to improve customer service. These steps will increase the profit game of KFC and also give a competitive edge over its competitors. According to experts, if KFC follows all the laws and regulations then it will probably continue to grow in the relative industry.

 

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SWOT analysis of Lego,
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SWOT Analysis of Lego 2021 | The Toy Company

by Shamsul February 12, 2021

 

SWOT Analysis of Lego 2021

The Toy Company

 

In this SWOT analysis of Lego, we will analyze some important factors of Lego that makes it the world’s biggest toy company. This Danish toy company was established in 1932 and notorious for its toy-based on interlocking bricks. Ole Kirk Kristiansen is the founder of Lego who started this company by manufacturing wooden toys. They started making interlocking bricks and this thing proves beneficial for the company. Now, Lego is a multi-billion dollar company. No doubt, Lego is a toy giant in the world. Let’s find out the strengths, weaknesses, opportunities, and threats of Lego.

 

Company Name:  The Lego Group – The Toy Company

Founded by:  Ole Kirk Christiansen

Year established: August 10, 1932, Billund, Denmark

Headquarter: Billund, Denmark

CEO: Niels B. Christiansen (Oct 1, 2017–)

Industry:  Toys

Type: Private Aktieselskab

Parent organization: Kirkbi

Subsidiaries: Janssen Pharmaceutica, Neutrogena, MORE

Area Served: Worldwide

Employees (2019): 16,112

Annual Revenue (2019):  euros 5.16 billion

Profit | Net income (2019): euros 1.11 billion

 

 

SWOT Analysis of Lego 2021

Strengths of Lego:

Before diving into the actual strengths of Lego, it is necessary to understand the word ‘’strength’’. Basically, it is an internal strategic quality that enables the company to grow consistently. But, don’t forget that it is different from opportunity. Scroll down to see the major strengths of Lego.

  1. International Reach:

According to Lego, they are selling their products in more than 130 countries. In addition, Lego has 570 well-established and functional stores across the world. This thing makes Lego a powerful toy brand due to its strong global presence.

  1. Innovation:

Lego is very concerned about its offerings and refreshes its 61 % product catalog every year. This kind of innovation in products excites the kids to purchase its products and toys. Due to this innovation, Lego is insanely popular among kids.

  1. Licensing Deals:

Lego has associated with several franchises like Harry Potter, F.R.I.E.N.D.S, Marvel, DC Comics, and Star Wars through licensing deals. In this way, they present their toys in the most attractive way which increases its profit game. This is a major strength of Lego.

  1. Online Presence:

Nearly 35 % of Lego’s sales are generated online. They also have stores in different regions of the world but they have a strong ecommerce presence, too. Moreover, its online sales and traffic are increasing with every passing year.

  1. Community:

Recently, Lego established a platform known as ‘’Lego Ideas’’ where Lego lovers can express and show their creative skills. This program is based on contests and activities. Shoppers can give suggestions about various products. According to experts, it is a masterstroke of Lego because they can earn the engagements and trust of its customers through this platform.

 

SWOT Analysis of Lego 2021

Weaknesses of Lego:

In SWOT analysis, the word ‘’weakness’’ has a specific interpretation. It is another internal strategic property that can slow the working of any company. But, don’t compare it with threats. In order to increase the performance and work, it is essential to tackle your weaknesses. Let’s talk about the weaknesses of Lego.

  1. Price Strategy:

Due to the licensing deals with different companies, Lego imposes these costs on the customers through the price of its products. As a result, the price of Lego’s interlocking bricks is much more costly than any other generic toy. So, there is a chance that the customers of Lego can ditch Lego due to its expensive costs and prefer cheaper brands.

  1. Video Games:

Bandai Namco’s game catalog is nearly 4 times bigger than the video game Lego. In order to compete in the competitive market, it is imperative for Lego to strengthen its offerings especially video games.

  1. Kids TV:

In recent times, Hasbro gained the eOne which is an entertainment network. With this acquisition, Hasbro can advertise its products and offerings through this channel which is specifically for kids. With this move, they can improve their sales and popularity. It is important for Lego to eradicate weaknesses that can influence this process.

  1. Lego Duplicates:

Lego is really weak to take action against counterfeits or duplicate products. They are continuously impacting the market share of Lego. This kind of weakness can further impact the profit and market value of Lego. So, Lego should settle this kind of problem through proper action and management.

  1. Protecting Intellectual Property Rights:

Lego’s offerings are really susceptible to copycats. In addition, these clones or counterfeits products are really cheap and influence the customers of Lego. Lego hasn’t able to fight counterfeits in order to stop the sales of counterfeit products. Moreover, its legal team is also very weak.

 

SWOT Analysis of Lego 2021

Opportunities of Lego:

The major advantages Lego has over its rivals contain its licensing deals, innovation, and international presence. But, there are several things that Lego can exploit to expand its market share and presence. What is more, is that opportunity is an external property in SWOT analysis.

  1. New Geographies:

According to a report, the population of the world increases and it is really crucial for Lego to focus on Asian markets. They have plenty of opportunities in Eastern Asian regions. Due to this kind of geography, Lego needs to cover each and every region in order to boost its market share and profitability.

  1. Virtual Reality:

The company has very few augmented reality games. It is necessary to add product views on these games so that kids can easily interact with the latest developments. It is a fact that this kind of virtual thing creates a major impact on the mind of kids.

  1. Subscription Business Model:

According to experts, Lego should adopt a subscription business model such as Loot Crate. They can send these boxes to their subscribers on monthly basis and in order to increase engagement and relation with users and kids.

  1. Personalization:

Interlocking bricks of Lego already offer creative expression to users and very popular among customers. But, it is crucial to introduce innovation in its offering and products so that they create a powerful impact on the mind of people. This kind of personalization can be helpful for the company.

  1. Learning and Education:

Lego has a wonderful opportunity to launch toys that help the kids in learning and education. They should focus on toys that develop creative skills in kids. These kinds of toys definitely attract the parents and they will love to buy these toys for their kids.

 

SWOT Analysis of Lego 2021

Threats of Lego:

There are several big players in this market like Mattel, Bandai Namco, and Hasbro. To be very honest, Lego is also doing well in this field but its competitors are better in some categories. They can impact the profitability of Lego negatively. Moreover, the presence of copycat products and other external problems can also damage or threaten the reputation of Lego. Let’s discuss some major threats to Lego.

  1. Copycat Items:

The toy market is full of competitors and copycat products. These counterfeit companies are not only producing products but also using the same marketing strategy as Lego in order to boost their sales. These companies are using the name Lego but Lego has not been able to take action against these counterfeits. There is a chance that these companies can threaten the growth and financial stability of Lego.

  1. COVID-19 Limitations:

Lego always tried to make joyful and good-humored toys for kids. They have more than 570 stores across the world. But, due to COVID-19 restrictions, most of the stores of Lego are closed and the engagement of customers is also reduced. This kind of pandemic or emergency can create a negative impact on the profitability of Lego.

  1. Environmental Groups:

Plastic is one of the widely used materials in toys. In order to manufacture plastic, the raw material used is crude oil. Due to strict regulation of climate and other similar things, it is really difficult for Lego to manage these things.

  1. Online Games:

The influence of smartphones and tablets is increasing day by day and kids are moving to mobile games. This kind of transition can threaten the demand for toys and not a good sign for toy companies like Lego.

  1. Competitors:

The competition is very stiff and fierce in the toy market due to the presence of giants. One smart move can turn the table. This thing can also damage the reputation and sales of Lego. It is necessary to introduce innovation in its offerings in order to take lead from competitors.

 

 

SWOT Analysis of Lego 2021

Summary:

With this SWOT analysis of Lego, you can understand the biggest issue of Lego is its vulnerable intellectual property rights. But, its biggest strength is its licensing deals, high quality, and innovation. Despite all the weaknesses, Lego has a bundle of opportunities that it can exploit in order to expand its business. They have severe danger from copycat products because they can damage the market share and sales of Lego.

 

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February 12, 2021 1 comment
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SWOT Analysis Johnson and Johnson
BusinessManagementMarketing

Johnson and Johnson SWOT Analysis

by Shamsul February 11, 2021

 

SWOT Analysis of Johnson and Johnson | Johnson and Johnson SWOT Analysis

 

Johnson and Johnson is a 130-year old pharmaceutical company in the world. It is a leading consumer healthcare market globally. In Johnson and Johnson SWOT analysis, we will learn some important factors that make this company greater. It consists of four major segments:

  • Strengths:

There are internal factors and strategies that are helping the company to grow.

  • Weaknesses:

These are internal factors that hold the progression of the company.

  • Opportunities:

These are external and internal factors that provide opportunities to grow and bring success to a company.

  • Weaknesses:

It is also an external factor that slows the development of a company.

So you can guess that all factors have specific meanings. Let’s start the SWOT analysis of Johnson and Johnson without any delay.

 

Company Name: Johnson and Johnson

Founders: James Wood Johnson,  Edward Mead Johnson, Robert Wood Johnson I

Year founded: January 1886, New Brunswick, New Jersey, United States

Headquarters: New Brunswick, New Jersey, United States

CEO: Alex Gorsky (Apr 26, 2012–)

Industry: Pharmaceutical, Consumer Healthcare, Medical devices

Type: Public

Subsidiaries: Janssen Pharmaceutica, Neutrogena, MORE

Area Served: Worldwide

Products: See the Range

Employees (2020): 132,200

Annual Revenue (2020):  US$ 82.584 billion

Profit | Net income (2020): US$14.714 billion

 

 

SWOT Analysis of Johnson and Johnson | Johnson and Johnson SWOT Analysis

Johnson and Johnson’s Strengths:

 

  1. R&D:

According to Johnson and Johnson, they have spent 20.13 % of their profit on the research and development sector. In 2019, they invest 11.35 billion dollars in research and development. It is a fact that this kind of investment is vital for the success of Johnson and Johnson. In addition, the pharmaceutical and drug sector need investment in order to provide maximum results to consumers and it is a major strength of Johnson and Johnson.

  1. Profits:

In 2020, they have earned 80.86 billion dollars and its competitor Pfizer has earned 48.65 billion dollars. These statistics clearly show that Johnson and Johnson are leading in terms of market share. It is another big strength of the company.

  1. Products:

They produce consumer healthcare products, pharmaceutical products, and medical devices. Additionally, they also contain several household products like Band-aid, Pepcid, Tylenol, and Listerine. In short, they offer more than 380 products which show its powerful and diverse product range.

  1. International Presence:

It is currently operating in more than 60 countries and its products are bought and sold in more than 140 countries. Indeed, they are serving millions of people with its offerings and products. It is really surprising if you hadn’t used any product of Johnson and Johnson. This kind of strong influence of Johnson and Johnson on our lives makes it a global brand.

  1. Unwavering Market Position:

According to the investor fact sheet of Johnson and Johnson, it is a fact that 70 % of its market share comes from strong markets. This shows that it has a stable market performance which makes it a big international brand in terms of profits and presence.

 

SWOT Analysis of Johnson and Johnson | Johnson and Johnson SWOT Analysis

Johnson and Johnson’s Weaknesses:

 

  1. Irregular Revenue Distribution:

The pharmaceutical sector of Johnson and Johnson generates 50 % revenue. Nearly 32% of the revenue comes from immunology-based products. This thing clearly shows that Johnson and Johnson’s revenue comes from a specific segment which is the biggest weakness of the company. In addition, these products are also dependent on competition and expiry factors. Due to the lack of diversity, this weakness can decrease the progress of Johnson and Johnson.

  1. Unethical Practices:

Johnson and Johnson face huge criticism over its false and misleading campaign of opioids. This thing has damaged the company’s name and reputation internationally. Moreover, Johnson and Johnson allocated 1-4 billion dollars in order to settle more than 2000 opioid-related cases.

  1. A Decrease in Consumer Health Sales:

Johnson and Johnson mostly produce medical devices, consumer health care, and pharmaceutical-based products. They are limited in their offerings. They need to introduce new categories and products in order to boost its sales and profits.

  1. Gender Discrimination Allegation:

Due to the worldwide presence of Johnson and Johnson, it is really difficult to manage each and everything for them. A former executive of Johnson and Johnson sues the company for its gender discrimination and harassment issues. But, Johnson and Johnson successfully settle this issue. These kinds of allegations can cause a major weakness in the working.

  1. Kickback Allegations:

It is considered bribery. There are several pharmaceutical companies that offer kickbacks to healthcare experts or doctors in order to boost their sales through prescription. This kind of unfair practice and kickback can affect the reputation of the company negatively.

 

SWOT Analysis of Johnson and Johnson | Johnson and Johnson SWOT Analysis

Johnson and Johnson’s Opportunities:

 

  1. One-Dose Vaccine:

For Example, Moderna and Pfizer are already prepared vaccines and get emergency use authorization in the United States. But this vaccine needs two doses. Johnson and Johnson’s vaccine needs only one-dose. It means Johnson and Johnson earn more than Moderna and Pfizer. This thing gives a major chance to Johnson and Johnson to maintain and show advancement in this sector.

  1. Robotic Surgical System:

Intuitive Surgical has a 92.3 % share in the robotic surgical system. Simultaneously, Johnson and Johnson launched its own robotic surgical system. Even though the main of its operations are limited to the US, but they have the opportunity to expand their working in different countries. So, it’s a big opportunity for Johnson and Johnson to take lead in this sector.

  1. Bio-Implants:

Basically, it consists of manufacturing artificial body parts that are made from bio-synthetic materials. Its demand will be an increase in the future due to the increasing population. So, Johnson and Johnson have the opportunity to explore this segment.

  1. Acquisitions and Mergers:

Acquisitions and mergers offer opportunities to grow exponentially without investing. So lately, Johnson and Johnson acquired Momenta for 65 billion dollars. This thing helps the company to improve its position in auto-immune disease drug development and manufacturing.

  1. Tele-Health:

Basically, telehealth is based on health and health-based services through electronic means. In this way, consumers can ask for the solution to their problems. Johnson and Johnson Company is investing in this sector which surely boosts its reach and market share.

 

SWOT Analysis of Johnson and Johnson | Johnson and Johnson SWOT Analysis

Johnson and Johnson’s Threats:

 

  1. Lawsuits:

The company said it’s paying over 100 million dollars to resolve more than 1000 cases related to talcum powder. According to research, the regular use of this powder can cause ovarian cancer. Due to this reason, they face plenty of lawsuits that erode the trust of the customers and the market value of Johnson and Johnson.

  1. Competitors:

The main rival of Johnson and Johnson in the relative market is Pfizer. Pfizer also develops the corona vaccine which gives a competitive edge. But Johnson and Johnson is still in the trial process for its COVID-19 vaccine. This thing also damages the reputation of Johnson and Johnson.

  1. Government Regulations:

It is a fact that governments seriously regulate the pharmaceutical business. This thing makes it difficult for companies to work in a suitable environment. Due to strict drug regulations and heavy taxes, it is really challenging to maintain consistency in working and sales. As Johnson and Johnson is a global company, so they also face this kind of threat.

  1. Surgery Deferrals:

Manufacturing and providing medical devices is a major business segment of Johnson and Johnson. But due to the COVID-19, the drop in deferral surgeries reduces the demand for medical devices. It is another major threat for Johnson and Johnson.

  1. Corporate Spying:

Even though Johnson and Johnson invest properly in the R&D sector but its intellectual property is susceptible to corporate spying. So recently, North Korean hackers attempted to embezzle data of the COVID-19 vaccine from Johnson and Johnson’s system.

 

SWOT Analysis of Johnson and Johnson | Johnson and Johnson SWOT Analysis

Conclusion:

With this SWOT analysis of Johnson and Johnson, you can easily understand the exponential growth and international presence of Johnson and Johnson. Moreover, you also learn the working and profitability of Johnson and Johnson in this SWOT analysis. There is only one thing in which Johnson and Johnson Company is weak and that is its diversification in its products. They lack diversity and most of their revenue generates from specific products. What is more? Legal disputes and settlements also impact the company’s reputation and profitability. Further, Johnson and Johnson can reduce its weaknesses and threats by finding the right solutions. Moreover, with the innovation and diversification, it is certain that it can take a great lead in the respective market. In short, Johnson and Johnson is one of the biggest pharmaceutical and consumer healthcare product companies in the world in terms of market share and revenue.

 

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8 Key Digital Marketing Trends for 2021

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