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Shamsul

He is a creative thinker & wordsmith with excellent linguistic skills. He is VPF at Freelancer.com. His home team has the skills to go deep to understand the business model, Pitch Ideas & think creatively. He is a marketing strategist, professional writer, and corporate storyteller. His education, working experience with foreign companies, and regular traveling to over 30 countries helped him a lot in this work. You can seek professional help by contacting him at https://www.freelancer.com/u/shamsulislam

Want to Know the Top Anti-Inflammatory Food To Stay Healthy

by Shamsul January 29, 2023

The Top Anti-Inflammatory Food To Stay Healthy

If you are looking to get information about the top anti-inflammatory food items that keep you healthy. Which foods to favor? Which ones to avoid? We will inform you about everything in this post.

Inflammation, What Is It?

Without going into complicated scientific explanations, inflammation is a natural reaction of the body to aggression. The latter can be physical (wound or burn), bacterial or viral and is generally controlled within a few days. Sometimes, however, the inflammation persists, becoming chronic inflammation, which in the long term promotes the appearance of inflammatory diseases such as diabetes, arthritis or cancer.

As you will have understood, the reaction in itself is not harmful, but its duration over time is. In order not to maintain this process, we can already act on certain factors such as lack of sleep, stress and tobacco consumption. Also, food plays a crucial role in inflammation because it can nourish and reduce it. This is the goal of the anti-inflammatory diet.

What to Eat As Part Of An Anti-Inflammatory Diet?

In order to prevent and relieve chronic inflammation, you must start by pampering your body at all levels. For this, we stock up on essential nutrients such as vitamins, minerals, antioxidants, omega-3, dietary fiber and probiotics.

Also, the anti-inflammatory food diet favors organic and local products and gentle cooking. Papillotes and steamed or stewed recipes will be your best allies.

The Best Anti-Inflammatory Food Items

Fruits and Vegetables

We can never repeat it enough; consuming enough fruits and vegetables is the key to eating well. Their richness in vitamins, antioxidants and dietary fiber makes them more than beneficial foods for the body. Cruciferous vegetables and red fruits act most effectively on inflammation, even if it is not necessary to focus on them. The key is to have a large number of colors (and, therefore, varieties) on the plate.

Foods Rich In Omega 3 | Anti-Inflammatory Food

If omega 6s feed inflammation (which, we remember, is not harmful in itself), omega 3s counter it when it is no longer necessary. An ideal omega 6 to omega 3 ratio is between 1:1 and 4:1. However, our current diet contains more omega 6 than the recommended dosage. To reduce this gap, it is, therefore, necessary to consume more foods rich in omega 3 such as olive or avocado oil, fatty fish (salmon, mackerel, sardines, herring, etc.), seeds and oilseeds. These are all anti-inflammatory food items.

Spices

In addition to spicing up any recipe, spices have many benefits. They are excellent for digestion, stimulate the immune system, help regulate blood sugar… In short, we have everything to gain from eating spicy food.

As part of an anti-inflammatory food diet, favor turmeric, saffron, ginger and chili. Consume the latter two fresh, if possible, rather than powdered, as they contain more nutrients.

Legumes

Legumes provide a significant portion of protein as an alternative to meat, well known to vegetarians and vegans. Rich in fiber, they are satiating and can be used as starch. They are exciting in the case of the anti-inflammatory food diet because their glycemic index remains low.

Our tip: if you don’t want to bother with soaking pulses, you can buy them already cooked in jars.

Whole Cereals | Anti-Inflammatory Food

Unlike white, refined cereals, which are to be avoided, whole grains are excellent for fighting inflammation. Thanks to their fiber content, they contribute to the proper functioning of transit and regulate the intestinal flora. We, therefore, do not neglect rice, bread, and pasta, but we prefer them in full version. All are best anti-inflammatory food items.

Dark Chocolate

Good news for chocolate addicts, chocolate has many health benefits. Cocoa contains flavonols from the family of antioxidants, which promote blood circulation and have anti-inflammatory food properties.

Of course, this mainly applies to dark chocolate, which contains a large proportion of cocoa.

Mineral Waters | Anti-Inflammatory Food

Mineral waters containing bicarbonate actively reduce inflammation by restoring the body’s acid-base balance. Ideally, we try to integrate a glass or two into our daily water consumption.

Fermented Foods

Miso, tempeh, sauerkraut… So many fermented foods are rich in probiotics to strengthen our microbiota. The latter is mainly responsible for the functioning of the immune system, which is itself responsible for defending the body against inflammation. So that’s a good reason to try homemade fermentation with seasonal vegetables.

What Are The Foods To Avoid?

Unlike the foods mentioned above, some foods contribute to the development of inflammation. This is particularly the case for ultra-processed products; high in saturated fat; with a high glycemic index, but also red meat, sweeteners and certain food additives. Aggressive cooking (frying, barbecue, etc.), which tends to degrade nutrients and generate toxins, should also be limited.

Are There Any Contraindications To an Anti-Inflammatory Diet?

No, and that is the advantage of this type of diet. It is suitable for everyone and is very easy to adopt. Finally, it is a question of eating a balanced diet by choosing quality ingredients. On the other hand, the anti-inflammatory diet indeed provides a lot of fiber. If you are not used to ingesting so much, it can trigger intestinal disorders for the first few days. In order to avoid this, go gradually. No need to change your habits overnight. Gradually increase your consumption of anti-inflammatory food items.

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January 29, 2023 0 comment

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10 Foods Make You Live Longer

by Shamsul January 28, 2023

10 Foods Make You Live Longer

Maintain Your Health

Getting older is an integral part of life. However, this natural process frightens most of the people. Therefore, it is better than going through surgery in old age, so why not use the foods known to make us live longer?

While old age is inevitable, certain good habits can slow their progression.

Beauty products to prevent skin aging, sports exercises to compensate for the regression of our bodies, healthy food to maintain good health…

There are many possible ways to “maintain” your youth. And feeding is the most spontaneous of them.

Why Do These Foods Lengthen Life?

In terms of nutrition, certain foods are known to make anyone who has eaten them live longer. They improve the health of many vital organs such as the heart and the brain.

Foods rich in antioxidants top the list: they prevent certain chronic diseases that strongly impact life expectancy, such as diabetes or Alzheimer’s.

Still, other foods take care of our cardiovascular health by significantly regulating cholesterol levels.

Here Are 10 Foods That Make You Live Longer, According To Doctors

Broccoli

It is rich in vitamin C, which has many antioxidant properties and strengthens the immune system.

Avocado

Avocado helps to maintain good cardiovascular health. This is because it is rich in phytosterol compounds which, on the one hand, reduce the level of bad cholesterol (LDL), and on the other hand, increase the level of good cholesterol (HDL).

In addition, certain scientific studies suggest that this fruit would have preventive virtues against cancer, particularly prostate cancer.

Honey

Honey is used as an alternative to sugar and sweeteners of all kinds. It can help to extend lifespan by reducing the number of refined sugars in the body.

Mainly, it contains many antioxidants, which are helpful for rapidly regenerating cells and combating the chronic diseases mentioned above.

Whole Grain Foods

Whole grain is rich in fiber which aids in lowering cholesterol and the chance of heart attack. So, you must consume whole grains regularly.

Tomatoes

Tomatoes are very popular fruit/vegetables on our plates. They help us live longer.

Their richness in lycopene and antioxidants gives them this power, just like nuts and leafy vegetables. They lower the risk of chronic diseases.

Nuts

Like leafy greens, nuts have the tendency to maintain a balance between the vitamins and nutrition in the body. They help significantly in reducing the risk of chronic disease.

Leafy Vegetables

As the name suggests, leafy greens are vegetables made up of leaves, and they differ from root vegetables such as radish and fruit vegetables such as tomatoes. The only part that is eaten in this vegetable is precisely… the leaf.

Spinach and cabbage are better examples. But how do these extend the lifespan? It is their richness in nutrients that gives them this power. In fact, foods rich in nutrients are closely associated with reducing the risk of chronic diseases such as diabetes, asthma, and hypertension.

Blueberries

It is known that blueberries contain low calories but are high in nutrients. So, they are considered one of the richest sources of antioxidants.

However, these molecules are known to slow down aging in several ways. They fight, in particular, against the harmful effects of free radicals and help prevent many diseases that endanger our lifespan, such as cancer or Alzheimer’s.

Many scientific studies and research have revealed that these antioxidants significantly prolong lifespan.

Oatmeal

Oatmeal has countless benefits. In addition to being very satisfying, they help to lower bad cholesterol (also known by the acronym LDL).

According to several studies published in Nutrition Journals exhibited that people who consumed nearly 100g of oatmeal each day for 6 weeks saw their bad cholesterol significantly reduced!

The key:

A Healthy Heart, A Reasonable Cholesterol Level in the Body and Increased Longevity!

Oregano

Oregano is known for its effectiveness against rheumatism but also for its ability to boost immunity. It also helps prevent bone degeneration and strengthens our bones, which are very useful properties as we age.

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January 28, 2023 0 comment

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What is the Solution To Better Manage Remote Working?

by Shamsul January 26, 2023

What is the Solution To Better Manage Remote Working?

As we have seen before, more and more companies are adopting remote working. In this case, the challenge is, how do you manage a team remotely? What is the Solution To Better Manage Remote Working?

And what do you do when half of your team is with you in your office and the other half are remote employees?

For many managers, this is the new reality they have to face, and for collaborators and employees, they also have to adapt to teleworking, which can be challenging. What are the pitfalls and solutions to properly manage remote work?

1- Define the Best Remote Work/Office Configuration

Take the time to settle into your home.

Budget for the key tools like a laptop stands if you don’t have a screen or PC, the right chair to protect your back, or a headset if you’re on the phone a lot.

Try to separate work and family life as much as possible; otherwise, it will become “unmanageable,” and you will likely experience burnout.

Set clear limits on spaces and hours of work. Discuss these limits with your online co-workers, friends, or family.

Spend time at the end of each day to jot down what works and what doesn’t and re-evaluate this to make changes for the following week.

2. Ensure That Strict Daily Routines are in Place in Remote Working

People think they can work from home intuitively. But everything does not automatically fall into place. Think about how you are going to structure each day.

Make a clear distinction between working and non-professional spaces. If you can, work in a room away from the living room or bedroom. If you can’t, set up and then take down your workspace every morning and night.

Create “an imaginary journey”. It can be as simple as walking for 15 minutes in the morning before you start working out. Be sure to strictly follow government guidelines on whether or not you can leave your home. If you are going out, be sure to follow the correct social distancing protocols.

If you can, add rituals. And at the end of each week, write down your habits, put them on the fridge and stick to them.

3. Communicate Effectively from a Distance

Find a way to communicate your “limits” to your coworkers and manager.

Inform about your working hours (you may need to review this from time to time)

Be very specific about meeting times and call schedules and put them in a shared journal so your coworkers can see when you have an appointment.

Try to avoid communicating only through direct messaging (eg, Slack), as this can allow endless interruptions.

Try to avoid scheduling “video calls” or “video appointments,” for example, remotely to your friends and family – that is, you shouldn’t need to schedule calls with your loved ones; allow some spontaneity in your life.

4. Manage Distractions in Remote Working

Limit smartphone use unless it is vital for your work.

Use the right tools, whether that’s using time management tools to prioritize your work or creating specific times of the day for focused and efficient work.

Block 2-3 hours in the morning for substantive work and identify the key moments where you are most successful and/or productive.

Beware of Facebook and social networks more generally, as well as YouTube. You may have to go to work (there are work-related groups), but they are designed for distraction and are “time eaters”.

Email a to-do list at the start of the day to your manager and check that you’ve completed them at the end of the day. You can quickly scale to better tools like Trello.

5. How to Create a Work/Leisure Boundary

When you are at home, the smartphone can easily become a distracting device. Think of your laptop as a work device and your smartphone as a communication device.

Be efficient in using your mobile. IOS screen time and similar features give you a glimpse of reality and help you reduce usage for a healthier, happier life.

Avoid responding to business emails outside of working hours, otherwise, it becomes the norm. And there is no way to go back.

At the end of the workday, do something that makes you feel good – call your loved ones, play sports, or any other activity or hobby that you are passionate about.

How Can Management Adapt To Remote Working?

The Covid-19 pandemic has upset certain management practices for many companies that are unwilling or not ready to let teams telecommute remotely overnight. This raises several questions since the employees are at home and sometimes work even more than before.

This practice is spreading, and some companies will not go back. This change also raises legal issues that have caught many companies off guard. In addition, companies designed corporate policies before COVID-19 on a traditional management model known as “pyramid” for the most part. This resulted in employees working in an office physically.

Management must now be adapted to its new practices and the labor code may seem “obsolete” because your company policy must take into account a “time” which is no longer the same as before. Follow-up time must be taken into account, including overtime and breaks, so the allocation of time should be reconsidered. This can be a good time to define the expectations of collaborators who work remotely clearly.

1. What are the legal problems associated with teleworking for managers?

Be aware that the rules have changed, but how do you keep confidentiality? Teleworkers should know their privacy rights. “For example, just because the work is done on a personal computer does not mean that it is not likely to be monitored by the employer.” “Although the work location may be personal, they always act in the course of work as an employee at work. “Employers and managers, by a delegation of authority, must take steps to maintain the confidentiality of company information, including signing a non-disclosure agreement. They also need to make sure that they can retrieve files from teleworkers.

Remember that the employer’s responsibility extends to the home, what about the CHSCT? This is important because “if a teleworker is injured while working from home, the employer could be found just as guilty and liable as if an accident were to occur at the workplace”, “Most courts have considered the home as an extension of the workplace. “So companies need to consider their internal regulations and create a specific policy regarding work-related injuries that can occur in the home of an employee working from home. Also, how will collective agreements adopt? It may take some time.

2. Make Telecommuting Security and Remote Working

Make telecommuting security and remote working a top priority. To manage their teams, companies and managers should also restrict personal devices. Employees who work from home need secure access to company information, including using encryption, passwords, and network firewalls. VPN and network security, is this the solution? Teleworkers will undoubtedly have to work from a secure server or use a virtual private network. “This is especially crucial for business owners because, in the event that a teleworker compromises sensitive data, the responsibility lies with the employer.

Take into account the issue of hours actually worked and wages. Companies should realize that the company is responsible for wages and, therefore, for unplanned overtime. “Employers with teleworkers should, therefore, put in place a mechanism to track these hours and ensure their accuracy in the absence of a local team leader or manager to assess employee working hours.” “Companies should also encourage establishing a simple communication and reporting system between managers and teleworking employees. These legal issues may seem complicated, but with planning and forethought, a business can avoid problems and create telecommuting policies that will benefit the business and its workers.

3. What are the new challenges for managers with teleworking or remote working?

Many challenges and opportunities must also be taken into account. Although remote working has its own set of benefits and obstacles, as we have seen previously, by providing the right training and using the right vision and strategy, many of these obstacles can be overcome. Here are some tips on effectively managing your workforce when working remotely.

For managers who follow teams from a distance: Maintain “meaning” at work and above all, a “community” link.

Foster a sense of connection with your staff through virtual meetings. Even though these “meetings” are short, it helps remind your employees that even though they work alone from home, they are still part of a team.

As we also saw in the article: Make sure your team has the resources and training needed to do their day-to-day tasks.

Ask open-ended questions about your employees’ struggles or resources they might be missing. Their answers might surprise you.

Conclusion

Remote working is not easy, even when people make this choice themselves. For some, working remotely (telecommuting) creates anxiety. The prospect of freedom may seem exciting to others, but this “freedom” can soon become overwhelming, making people feel lost and helpless.

Everyone should think long and hard about what kind of person they are, and what style of work they like and develop the right work strategy accordingly. Think about whether you need outside help or whether you need to outsource some of your work to other people. Some people are good at self-management, but not everyone. This is why offices and teams were created in the first place and not all can be automatically transferred online!

Let’s be clear; it’s much more challenging to self-regulate when you’re alone, which is why many remote workers go to remote working spaces. People go to co-working spaces even if they don’t know each other because just being with other working people increases productivity. This concept is called “co-presence”, a term that will develop vigorously.

Finally, whether traditionally or remotely, teams must have “managers”, and the working tools. There is also “common sense” to keep in mind, remote presence and management cannot be improvised.

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January 26, 2023 0 comment

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Best Tips for Mixing Sales & Marketing a Brand | Opposites Attract

by Shamsul January 26, 2023

Best Tips for Mixing Sales & Marketing a Brand

“Opposites Attract”

In his bestselling book 20 years before, John Gray narrated that Men and women are from different planets, Mars and Venus, respectively. Both of these genders have a nature based on their planet’s customs and society which is different from the other one and often raises communication issues in their interaction. Can we apply the same rule to marketing and sales in B2B?

Can we Apply the Same Rule of John Gray to Marketing Functions and Sales in B2B Organizations?

Gray’s book was published and has improved relations between genders, but I can surely comment on other questions. I recommend that enduring questions related to the co-existence of marketing and sales will remain challenging. Sale planet has traditionally always been more revenue-focused; with a short-term nature, it often sees marketing as a time waste. While marketing planet can be characterized by an invested interest in a creative brand, having longer-term considerations on how campaigns and activities are needed to tie them directly with revenue generation. Marketing teams traditionally see sales enablement “beneath them.”

Isn’t it Time for a Change? But from Where Should We Start?

The most apparent change is needed in organizational structure. The alignment will naturally improve if we remove the traditionally siloed basic approach to these two disciplines. But mindset needs a change, too. For example, as a starter, brand marketers should accept that their sales enablement cannot be any longer considered to be beneath them as it also represents a relative and crucial tool for revenue momentum generation. On the other hand, sales should recognize their brand marketing if doing well does establish strong buyer preference, which in our rapidly commoditizing world, will open promising doors on which the sales team can lock the deal.

An obvious solution for better marketing and sales alignment is based on integrating sales marketing with brand marketing by creating compelling campaigns that work across different audiences, channels, and formats. So why isn’t everybody doing it?

It’s not as Easy as it Sounds:

Time and agency partners do not quietly remain in favor of making these changes. Brand marketers are hesitant to develop a clear understanding of their product functionality and the inherently occurring complexity of their product “sell,” which causes sales to remain at their best. Still, it is skeptical that marketing understands its own needs but discourages sales from even to engage. So how can sales and brand marketing teams work together in an environment that is healthier than only settling on something lesser than their need? Here are a few top tips, for you, on making creative brand sell.

Choose to Stay Account-Centric As Much As Possible in Marketing and Sales

It depends on a blend of 1st – and 3rd-party sources, incorporating qual-and-Quan data set spectrums. Companies can benefit from more than brand planning figures, models and cultural insight. They can look at specific people and specific companies to convey their strategies.

Companies should focus on social listening, network analysis, investment analysis, and customer research. Plus, they should also aggregate stakeholder and account profiling with Intel from sales teams, the actual bodies working on target profiles and accounts.

OK, so here we took an obsessively thorough approach, but every brand should beef up uptown efforts to collect account-centric much-needed insights, which set the foundations of great and creative campaigns.

Search for Red Thread in Marketing and Sales

So, you decide to keep insight as a campaign foundation. In that case, work should be done to build different topics-based editorials that actually bring solutions, customers and brands together into campaigns. Try to elaborate storylines that have the potential to travel in each direction, existing at various depths in various forms of effective communication. The aim is to build a clear brand narrative that will inspire stakeholders and will bring engagement. What are the key lessons to consider? Build a brand narrative that has the potential to work as a “red thread” in the whole campaign, letting sales and brand efforts to gather around this crucial and common point of view.

Employ Actual Creative People and Creative Partners:

You need a creative team that can thrive between spending its whole time at either the sales or enablement pole. Find journalists, writers, designers, creative animators and directors who can manage a balanced appetite for interesting topics with a hint of elegance. We have been helping clients for years in this field and this solution is based on our experience and will give perfect “anti-category” brand-like work which will do both, feels brand-like, and punches sales-like. It will thus be able to create this content in various form factors, in multiple channels, to various buying committee members.

While reviewing any creative piece, ask yourself, “How far can this piece extend? Can it process across various forms in different ways?” If the answer is not yes, go back and ask your creative team to gather and develop better ideas.

A brand can never stand alone and distinct from its drive to hit ambitious and higher sales targets. The above tips are crucial in making any brand story perform hard in sales, too. However, you can apply every point to anybody who is looking for ways to support sales efforts through convincing brand initiatives. This is the time to use these tips and measures for your specific brand, sales and challenges.

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January 26, 2023 0 comment

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What is Ethical Marketing | Its Importance, Role with Examples

by Shamsul January 25, 2023

What is Ethical Marketing | Its Importance, Role with Examples

Ethical marketing is the most valuable and long-term strategy that works as trust-building. It also helps to optimize sales, conversions, leads, and the presence of a company or product. Ethical marketing consists of some common factors and principles. This kind of marketing is a necessary part of marketing. According to AMA (American Marketing Association), the perfect definition of marketing is, ‘’It is an activity based on a set of creation, communication, delivery, and exchange offers that directly brings value for the consumers, partners, society, or clients’’. These are some of the core factors in an ethical marketing system.

What is Marketing Ethics?

Ethical marketing revolves around honesty, fairness, empathy, and social responsibility. Ethical marketing is equally important in every action such as marketing tactics, services, products, advertising, and marketing decisions. It’s not about how to fulfill customers’ requirements but also the impact it creates on society and the social environment. You have to carry out different ethical issues in ethical marketing. Ethical marketing is imperative for both companies and consumers, especially in the time of environmental and social time. Companies adopt these marketing ethics to market their products, practices, and services. With these ethics, a company can develop competitive benefits over time and easily satisfy the needs of the company and consumers.

Why is Ethical Marketing Vital?

According to statistics, more than 92 percent of customers prefer those brands that follow ethical practices. According to these customers, these brands completely outclass other players in the market with their ethical marketing. The ethical market plays the backbone for a company’s overall development and growth. If you start following ethical practices, you will gain an incredible market edge and share. Below, we have mentioned some important factors why ethical marketing is important:

1- Long-term Growth:

When a company starts functioning, it always plans long-term gains and a bright future. By following all the essential marketing ethics, a company can build credibility and loyalty in customers’ eyes, increasing its brand value, market share, revenue, and sales. With these practices, they can achieve both short-term and long-term goals.

2- Consumer Fidelity:

Ethical marketing is one of the most crucial factors. A company can win the trust and loyalty of consumers with ethical operations and business practices. With these factors, you can easily gain the confidence of your target audience, which helps your brand in the future. This will give promising gains in the current and future situations.

3- Enhanced Credibility:

When a company delivers something they promise in their advertisement or marketing campaign, it directly impacts the customer’s mind. If your consumer finds the right features, it automatically makes your company or brand an authentic organization. You will get easy access to and recognition from marketers and consumers. If you are fair in your practices, then it also helps you win the trust of peers, stakeholders, and investors. This also enables you to obtain a competitive advantage over competitors or rivals.

4- Improved Leadership Skills:

When an organization follows ethical marketing for a more extended period, it gradually builds leadership qualities in your work and makes you a market leader. It also strengthens your company’s structure and work. These ethical practices offer a variety of benefits, such as increased sales, mutual help, market share, and more.

5- Satisfaction of Basic Human Requirements:

Once a company fully adopts ethical marketing, it solves its customers’ essential requirements and desires in the form of sincerity, hope, and reliability. If you follow these characteristics, your company will obtain several other benefits.

6- Display of a Promising Culture:

This kind of structure shows your organization’s promising and rich culture and it also opens some new opportunities and doors for your company. These things help to improve your production level and motivate your staff. To be honest, the benefits of following ethical practices are just infinite.

7- Attracted Right Talent:

After successfully creating a perfect brand name in the marketplace, your brand will become the talk of the town. It attracts talented employees, vendors, consultants, and many more. This thing directly increases the level of your firm and staff. So, you can effortlessly achieve your short and long-term targets without a tiring process. In this way, you can easily get the right force for your organization without facing any recruiting process.

8- Reaching Economical Goals:

Ethical marketing smoothes you’re functioning and help you get your financial goals. So, you can get the desired market position and potential audience. If you follow such rules and guidelines, you can easily attract customers that are responsible for increasing your sales and market share. With proper guidelines, you can gain short or long-term financial goals.

9- Increased Brand Value:

Customers, investors, stakeholders, and other market professionals will definitely consider your brand if you completely follow ethical practices in every segment. Customers prefer buying products from such brands that follow ethical marketing. It is one of the easiest ways to boost your sales, market share, and brand value in the relative market. So, after reading these nine points, you can easily determine how beneficial ethical marketing is for your organization or business.

Role of Ethical Marketing:

With every passing year, an organization easily determines the needs and wants of the public. With ethical marketing, a company can get the customer’s attention and inclination for both the short and long term. You will see positive consumer attitudes when they find that you completely follow the rules and guidelines of ethics in marketing. This directly boosts the company’s sales, services, and revenues. As the number of eco-conscious and moral consumers is increasing daily, you can target these customers by showing your ethical practices. It is crucial for a company to follow ethical marketing rules and guidelines to obtain its desired goals. Ethical practices directly hit on some necessary factors like,

Norms, culture, opportunities, and values.
Individual factors, stakeholder concerns and interests.
Ethical decision making.
Estimation of ethical outcomes.

Examples of Ethical Marketing:

Several companies follow ethical marketing. Some companies have been trying various marketing strategies that morally and ethically appeal to the consumer. Here are some famous examples of the companies:

Dr. Bronner’s Activist Soap:

Dr. Bonner’s marketing policy is activist marketing. They follow ethical practices in different segments like drug policy, animal advocacy, regenerative natural agriculture, and income equality. This is the perfect example of ethical marketing and shows the popularity of the brand.

Lucy and Yak’s Transparent Supply Network:

This fashion-forward company allows its customers to see the whole production process. This makes the company wholly transparent and famous in users’ eyes. Moreover, the company has a transparent supply chain network, which is another big point.

Problems in Ethical Marketing:

Well, it is a difficult feat to adopt ethical practices, especially if your firm is too large. There are some common and solvable problems in ethical marketing. Below, we have mentioned some important issues in adopting ethical marketing:

1- Market Research:

It rotates around the information and analysis about customers and marketing effectiveness. Also, contains stereotyping and invasion of privacy during the marketing process. It is really daunting to carry out market research and customer needs, especially in this time period where the basic needs of the consumers are changing rapidly.

2- Market Audience:

With the market audience, some issues like ethnic minorities, LGBTs, and more are associated. On the other hand, capturing the attention of vulnerable audiences with marketing campaigns is also an ethical marketing problem. This kind of problem looks really tiny but really huge in real.

3- Promotion and Advertising:

Shaming or mocking competitors’ services, practices, and products are considered immoral in promotion and advertising campaigns. Misleading advertisements, violence, controversy, sex, profanity, taste, caste, and other practices are also unethical. Using women inappropriately or any human being is also considered immoral in marketing. These things can really offend society or customers. As a big firm, you can easily handle these issues,, but this requires special attention and the right team that can effortlessly tackle these issues.

Ethical Pricing:

Some companies exploit consumers with their unethical pricing strategy. Some of the problems are given in ethical marketing:

Dumping.
Price fixing.
Price discrimination.
Price war.
Variable pricing.
Bid rigging.
Price gouging.
Price skimming.
And etc.

Conclusion:

In simple words, ethical marketing consists of those practices that directly impact the consumers without hurting their sentiments and emotions. With the help of ethical practices, you can make your brand a hot topic in the relative market and earn the customer’s attention, loyalty, trust, etc. According to a survey, many shoppers like to shop their essential products and items from those brands that are highly fair in their marketing, services, products, and supply chain network. It is really easy to choose right and wrong because of the presence of proper rules and guidelines. It directly affects the user and one of the biggest reasons for driving your sales and market value. Moreover, it gives a strong competitive edge to your company over rivals if you strictly adopt ethical marketing. There are a variety of companies that don’t pay much heed on right and wrong. But, they will lose the trust and loyalty of customers. That’s why every professional suggests you to follow ethical practices if you really want to become a market leader. I hope you will learn everything about ethical marketing from this post.

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How to do Remote Management Or Work From Home

by Shamsul January 19, 2023

How to do Remote Management Or Work From Home

Today, even more than before, “telecommuting,” managing remote teams – remote management – or working from home – has become more than a trend. It is necessary, even vital, and it is now essential for companies regardless of their size (very small businesses, SMEs, large groups).

This implies a flawless organization of companies. Thousands of managers and team leaders suddenly manage a remote and teleworking team. In contrast, the pace was more “direct,” and the way of managing went through a “physical” presence with sometimes weekly meetings to steer the activities.

Also, this is the first time you have to do it, and you probably haven’t had much time to prepare. I have written several articles, including why and how to transform your business in the digital age, the steps to define your digital strategy, or how to manage change management with digital. Today to learn more about how to manage effectively from a distance? I offer you a complete article: read on:

What is Remote Management?

Beyond the particular period that we know when managing your teams remotely has become, in fact, vital, there are several reasons why this trend continues and will continue to grow. Moreover, beyond this period, where remote management with digital is developing, companies will undoubtedly be more and more “tempted” to set up teams and hire remotely. :

Remote Management: Why Did it Happen?

The rise of so-called “nomadic” work: many choose to live and travel the world with the Internet instead of living in the same place.

Rising Cost of Living in Cities: With many cities seeing the cost of living skyrocket, businesses can make big savings by hiring someone who lives somewhere cheaper.

The development and access to global communication tools: with Skype, Zoom, Slack, Trello, Google Drive and Hangouts, Wetransfer, Doodle, for example, and many other online tools, communication between cities, and countries do have never been so easy.

Today, in the end, the distance is no longer one.

As a company and as a leader, it will and “must” be essential to think about a strategy for recruiting and managing employees remotely with so many talents accessible all over the world. There are advantages, and we will see it in the management of remote employees, but also obstacles, and it is not always so easy for managers.

What are the challenges of this new way of working and managing your teams? “Companies that will be able to manage their teams remotely thanks to digital will survive, not the others.”

The Challenges of Remote Management

Remote management forces us to think about the internal organization in the company. In addition, there are many challenges, including 5, for so-called “virtual” remote team management.

1- Communication Problems

This is the cause of almost all other management and management problems, especially from a distance.
Managers are the pilots of projects and the team, so they must be highly efficient in communicating the strategy, issues, and company vision and understanding what is happening within a team.

Effective communication is the keystone of any successful group and team and is particularly crucial for remote teams.
Coordinating the virtual team members can be difficult, and communication can be a big hurdle for many companies trying to set up remote recruitments.

When communication decreases, a number of problems arise. Of course, work progress suffers, but employees can also feel isolated from the team and the company. As interactions and discussions become less frequent or slower, it tends to lower morale. It is, therefore, crucial to prioritize communication in all its forms.

2- Organizational Difficulties

Working with a remote team offers the potential to increase productivity, but managers must also overcome some inefficiencies associated with the “virtual”. For example, one of the most difficult challenges is managing workers in multiple cities, countries, or even multiple time zones.

Remote management: When all of your employees, virtual or otherwise, are in the same geographic region, it’s easier to set clear expectations for hours worked. However, if your remote employees are located around the world, coordinating work time can be more difficult.

Plus, it can be hard to tell if your team is performing well. Do they regularly connect to company tools to work on their projects? Are our customer support questions answered? Waiting for a virtual employee to respond to a crucial email quickly results in unnecessary downtime and lost productivity.

3- Linguistic and Cultural Barriers

Dealing with a globally diverse workforce can be a challenge

These differences can affect how employees interact with each other, how they prioritize project tasks, what they see as success, etc. Managers must learn to deal with these differences to reap the full benefits of a global remote team.
“Virtual” teams should be particularly aware of management issues such as favoritism. This means preferring “specific personality types” or “communication styles” that appeal to them and avoiding others or creating extra distance with employees who are less close to you.

It’s natural to have an affinity for someone with similar work habits and processes. Small companies are often concerned with efficiency and getting things done, so people tend to choose their default preferences to complete tasks sooner.

Over time, this will result in resentment and an overall decrease in your team’s productivity. A habit of favoritism also excludes people from different cultures, which could limit the number of people you can hire, taking away one of the main advantages of remote teams.

4- Monitoring Employee Performance Remotely

A significant challenge in managing employees remotely is ensuring they complete all of their tasks on time, efficiently and according to your company’s guidelines.

For some remote employees, it will be just a matter of ensuring all their projects are completed and delivered on time.
For others, it is more important to engage in work for a fixed number of hours per day. Either way, tracking their performance can be difficult.

This leads to two main challenges for leadership in virtual teams: ensuring that all work is done and that virtual employees use their time effectively, efficiently and appropriately.

Lack of Trust and Cohesion Within your Team

Face-to-face interactions and daily communication create feelings of belonging and connection within the group.
With a remote team, you don’t have the same advantage, which can lead to a decrease in trust and cohesion between you and your employees and even between the team members themselves.

The most important are team building and trust building exercises.
Managers must trust their employees and give them a lot of freedom.
If you are prone to “micro-management,” you may never feel comfortable with the freedom teleworkers have to complete projects at their own pace and in their own style of working.

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What is Project Management and its Implementation Successfully

by Shamsul January 19, 2023

What is Project Management and its Implementation Successfully

Project management is the implementation of knowledge, skills, tools and techniques to a project’s activities to satisfy its requirements and achieve the expected benefits.

Companies that base their project management methodology on good Project Management practices lose 21 times less money than their counterparts that have no references in this area (PMI®, 2018).

We, therefore, dedicate this theme to the demystification of the operational mode of this discipline while explaining all its processes, methods, tools, and many other essentialities.

Summary

1- Project Management Files
2- What is Project Management
3- What is an operation?
4- What is a program?
5- What is a project portfolio?
6- The 3 ways to manage a project
7- The life cycle of a project
8- What are the stages of project management?
9- What are the tools and methods of project management?
10- Conclusion

Project Management Files
See Files

What is Project Management

A project is a time-limited initiative undertaken to create a unique product, service or result.

It is different from an operation or a program.

Project management is mostly a lot of “common sense” backed by the application of knowledge, skills, tools and techniques to project activities.

The goal is to achieve the objectives set and achieve the expected benefit by creating value.

To simplify, we can say that project management is represented by what is called the golden triangle, or the triple constraint, which highlights three main project management constraints, namely:

Project Management Triangle

Indeed, the whole point is to manage and maintain the balance between its three decisive factors for the success of a project.

What is an Operation?

A transaction is a continuous and repetitive activity intended to provide products or services.

Within this framework, resources are assigned to perform the same tasks according to pre-established procedures.

What is a Program?

A program is a group of projects, other programs and operations grouped together whose management is coordinated to obtain benefits that would not be possible by treating them separately.

Attention: The programs are not large-scale projects.

What is a Project Portfolio?

Organizations may choose to use a project portfolio to manage multiple ongoing programs and projects effectively.

A portfolio refers to projects, programs, sub-portfolios and operations. It is managed as a group to achieve strategic objectives.

Learn more about managing a project portfolio.

The 3 Ways to Manage a Project

Project management is a solid foundation for organizations to achieve their strategic goals.

Nevertheless, we cannot stop at the definition of the management of projects evolving in an autonomous way.

Indeed, a project can be managed in 3 different ways reliant on the context of the project and the organization:

As a standalone project
as part of a program
or a wallet
In the latter two cases, project managers interact with program managers or portfolio directors.

As if that weren’t enough, did I need to introduce new notions of program and portfolio management?

The truth is worth it!

The following figure illustrates a simplified example of the relationship between portfolios, programs, projects and operations:

The Life Cycle of a Project

The project management process is represented by a life cycle comprising 5 phases, namely:

The preliminary project and the initialization
Planning
Execution
Control and follow-up
And the fence

Each phase comprises a series of tasks that work towards achieving a common project goal.

And each phase is characterized by several project deliverables. These are intermediate results that contribute to the achievement of the expected result of the project.

The project’s ultimate goal is to create value, which transitions a project from a current state to a desired future state.

What are the Stages of Project Management?

Here are the project management steps:

1) The preliminary draft

This project management step comes before the actual start. It is the collection of necessary and relevant information to clarify the decision to “start or not” the project.

The key outcome of this stage is the opportunity study.

2) Initialization

Once the opportunity study gets approval and the project is ready to proceed, the life cycle can begin.

The next step is, therefore, the initialization or start of the project.

During this phase, which marks the start of the project, it is essential to:

Framing the project objectives
Specify the expected deliverables of the project, the desired deadlines and the budget allocated to the project
Identify project stakeholders
Carry out an initial risk analysis
Set up project governance (authorities, who makes which decision, etc.)
The main deliverables of this stage are:

The project charter
The macro schedule
The risk register
The launch meeting or kick-off meeting

3) Preparation and Planning

At this stage, the content of the project is defined more precisely, and detailed planning is established for deadlines, budgets, and human resources.

This phase aims to define how this project will be carried out, monitored and controlled, and then closed.

The main deliverables of this stage are:

The project management plan
The expression of needs
Specifications
The Gantt chart
The RACI Matrix
The communications plan

4) Realization or Implementation

During this stage, the product or service is actually produced according to the planned plan and in accordance with the applicant’s requirements.

The objective of this phase is to achieve the project deliverables by implementing the project plan developed in the previous phase.

The main deliverables of this stage are:

Follow-up of deliverables
The meeting report
Change request log
The revenue strategy

5) Project Control

The control phase takes place in parallel with the execution phase.

The primary objective of this step is to ensure that the project objectives are achieved by regularly monitoring and measuring progress in order to identify deviations from the plan.
the project, so that corrective action can be taken if necessary.

The main deliverables of this stage are:

Budget tracking
The dashboard

6) Project Closure

At this stage, the deliverables are completed and the product or service is handed over to the internal or external client, the project assessment is carried out, and its administrative closure carried out.

Find out here how to develop project feedback.

In parallel with all these phases, the project manager continuously monitors and monitors the project work.

project management phases
Effective DB Project Manager’s Guide
What are the tools and methods of project management?

Each phase is characterized by the use of a number of project management tools, as well as various techniques.

1) Project Management Tools

Project management tools are resources (software, media and documents) that help organize and manage a project efficiently from start to finish.

To only cite a few :

SWOT analysis: analyzes the strengths and weaknesses of a project to get off to a good start
The Gantt chart: allows you to plan a project over time
The PERT technique: allows all project activities to be organized over time
The dashboard: allows you to communicate the progress of the project using key indicators
And many others

Discover our selection of project management software here.

2) Project Management Methods

Among the project management methods, there are two main families:

Classic methods
Agile methods

2.1) Classic Methods

Traditional methods are based on a sequential and linear approach to managing the different phases of a project.

These methods are generally suitable for projects where the finished product is known and mastered in advance. These break down as follows:

2.1.1) The Waterfall Method

This method suggests that the different project phases follow one another sequentially, starting with the expression of needs at the top of the cascade.

Generally, these phases follow one another as follows:

Framing: collection and documentation of needs
Analysis: analysis of the needs collected
Design: development of a solution that will meet the needs collected
Implementation: implementation of the solution according to the specifications produced during the design phase
Tests: identification of any non-conformities with the initial needs
According to this method, each phase must be completed to reach the next phase.

2.1.2) The V Cycle

Two streams of activity characterize the V-cycle: one descending and the other ascending:

Downward flow: this flow begins with the expression of needs to end with the implementation of the solution in accordance with the needs collected

Bottom-up flow: this flow verifies the quality of the product at each phase of the project: scoping, analysis, design, implementation, and testing

While the two models, V-cycle and cascade, are based on the same sequential management approach, the V-cycle is more realistic in that. It includes fewer round trips since the adjustments are made at the end of each phase.

Other examples of methodologies based on the sequential approach are Prince2®, PMP®, or even HERMES.

Examples of tools of these classic methods: the PERT technique, Risk matrix, the power/interest matrix for managing stakeholder commitments…

2.2) Agile Methods

Agile methods derive from agility, the purpose of which is to create a framework that allows the design of products with value.

It is recommended to operate in agile mode when:

Requirements are unstable or changing, and therefore customer and user involvement is highly expected
or when the project requires the use of new solutions never tested before
Examples of its tools: Scrum, Kanban, Extreme programming (XP), SAFe, etc.

These tools and methods are no longer the preserve of experts.

Anyone interested in project management or becoming a project manager can access these tools and methods more easily.

Conclusion

The success of your project will depend not only on your ability to manage the project tools but also, above all, to manage the project activities effectively while respecting quality, cost and deadlines.

In short, effective project management includes strategic, technical, and human aspects. The latter is a key success factor often overlooked or poorly managed by organizations.

After all, a project manager is a human resource who interacts daily with project participants and stakeholders. He, therefore, strives to develop good relationships inside and outside his organization.

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Is Organizational Culture Play an Important Role in Success

by Shamsul January 19, 2023

Is Organizational Culture Play an Important Role in Success

Introduction

Culture can be a helpful tool or a barrier during organizational change (Bratton, 2016 and; Gibelman and Furman, 2012). For example, a company with a culture of collaboration and adaptability will more readily accept change. In contrast, a company with a less flexible and more bureaucratic organization culture may react negatively to transformation. Leaders must be aware of this as they guide their businesses through times of change (Bulow et al., 2012).

Organizational culture is generally described as the set of trust, values, and attitudes of a company and how these influence employee behavior (Bratton and Gold, 2017). According to a recent post published in Harvard Business Review, organizational culture is defined as a collective effect of expected behaviors, beliefs, and values of the people that are working within an organization. These norms that are present within a company tend to regulate the performance of the employees as well as how the company serves to its customers, how employees cooperate with each other, whether are they motivated towards meeting their goals and whether they are sincerely devoted towards attaining the company’s mission (Groysberg, Lee, Price & Cheng, 2018).

The Concepts and Theories of Culture

Allaire et al. (1984) have presented ways in which cultural anthropologists have given the complex and diverse school of thought over the underlying concept and organizational change theories (Lunneburg, 2011). Prepositions suggest that organizations hold cultural values that have values, meanings and beliefs. The first concept of organizational culture is that of the ideational system which claims that both cultural as well as social spheres are, although distinct, interrelated (Allaire et al., 1984). A group of experts and theorists belonging to the cognitive school, like Goodenough and Levi-Strass from the structuralist school and Wallace from the Mutual Equivalence School, holds a strong belief in interrelation with culture. Another group of theorists within the ideational systems believes that culture is the product of the mind where there exist shared meanings. These theorists, Geertz and Scheider, belong to the symbolic school of thought (Morris, 2006).

The second theory related to culture is that of the sociocultural system whereby culture is perceived as a component of the social system to be a way of life and behavior. The theorist behind this belief, Malinowski, belongs to the functionalist school whereas Radcliffe-Brown belongs to the functionalist structuralist school (Allaire et al., 1984).

Importance of Organizational Culture in Managing Organizational Change

Organizational culture is like the collective personality of the organization. This is the most complex administrative component to change compared to products and services, founders, current leaders, and other more concrete organizational elements (Packard, 2008).

There are five main pillars to make this happen. It is necessary to address the behavior of leaders, organizational practices, the beliefs and values conveyed, the methods of conducting operations, and the behavior of individuals. Each of these pillars can be addressed sequentially in order to define the fields of action where it is possible to act. There are no results without effort and efforts must be consistent so as not to give swords in water. It is important to be able to make a concrete action plan to guide priorities and embark on a process of organizational improvement (Schein, 2010).

Corporate culture is the sinews of war. It is a major strategic element in ensuring the success or otherwise of the company’s activities. You have to put effort into organizational culture and then focus on operational development to achieve effective execution. Without initial efforts, operations are disorganized and the bottom line is lame (Tsai, 2011).

The mistake is often to address the processes without having really defined the overall vision of the company, the hierarchical model, the management model, the means of communication, the responsibilities and the accountability of each and every one. How to go back to basics and create a strong organizational culture? We have to put time into it and make it as important a priority as managing finances. Why? Because every day spent in an organization where the staff is demotivated, stressed and disorganized prevents the company from reaching its full potential. This full potential limits the possibilities for growth and puts the company against a wall (D’Aveni, Dagnino and Smith, 2010).

Human resources are more than employees. It is a full-fledged organization that must develop by adapting to the changes experienced in the organization. Every employee is part of this living organism. Training is essential in staying on course for business objectives by supporting staff to develop to move the business forward (Helfat et al., 2007).

Organizational Change Management at Netflix

The gargantuan media services provider Netflix was launched in the year 1997. Initially, monthly subscriptions to get movies delivered to their home were the base business model of the online streaming service provider. However, in this way, late fees were avoided, which was a crucial element in the traditional movie renting business.

Since its inception, Netflix has been a disruptive organization that had the capability to transform as well as to adapt to the digital world. Streaming started in 2007 as the business and its subscribers no longer had to wait for DVDs to arrive via mail.

In this way, Netflix successfully implemented change management so as to meet the customer demand which was to view content online. At a particular point, it was at crossroads when the longer-term sustainability of Netflix was dependent over how change is managed toward a digital future (Zhao and Chao, 2013).

Resistance to Organizational Change

Sometimes it is not so much the object of the change that is questioned but the very act of transformation. Indeed, people consider that the time, energy and attention required to complete a change project are “not worth it” (Fugate et al., 2012).

Thus, to limit this factor of resistance to change, the management should be vigilant in communicating “with the way” on these 4 conditions:

1- Change is good; it has one or more significant benefits for those involved and represents added value compared to the current state.

2- Change is compatible; it has characteristics that respect, as much as possible, the values and experience of the individuals affected by the change.

3- The change is relatively simple; it is able to be understood and implemented by all people.

4- The change is in the trial period; it is subject to experimentation in a gradual manner and liable to be modified as it is implemented.

Conclusion

Understanding organizational culture has become vital for companies to attain strategic outcomes. Strategic organizations have a perspective as to where it will go, which eventually means evaluating the dynamics of the organizational culture with respect to what needs to be changed and what needs to be the same. The core value of an organization initiates with the leadership as the subordinates will be motivated by their values and behaviors, thereby developing a strong organizational culture. Moreover, when change occurs within an organization, employees may resist its change because people make decisions about aspects they prefer, whereas the management base its choices on organizational preferences. In order to manage this change, the organization should provide a strong rationale behind the changed decision made so as to make the change process transparent and apparent.

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Nintendo Special Marketing Approach | How it deals with Microsoft and Sony?

by Shamsul January 18, 2023

Nintendo Special Marketing Approach | How it deals with Microsoft and Sony?

Nintendo spearheaded the video/computer game craze during the 1960s and, since its commencement, kept improving gaming equipment. While its two main rivals (Microsoft and Sony) stay prominent players in the business, Nintendo supports its strength and exceptional style.

Nintendo is a furious contender on account of its particular promotion system. Taking a gander at its most recent item – the Nintendo Switch/Switch Lite – its mission utilizes notable brand mascots and image marketing. Nintendo’s family (which has The Legend of Zelda, Pokémon, and Mario) is known to customers around the world. Nintendo’s $8.8 billion brand esteem comes from its unique gaming characters that endure in its marketing and go about as representatives for the brand. The rehashed incorporation of these mascots in Nintendo promotions makes clients dedicated due to their conspicuous symbolism and commonality to currently settled games.

The advancement of the latest item, the Nintendo Switch, is an illustration of how Nintendo’s advertising technique is recognized and exceptional from its rivals. The Nintendo Switch accomplished 55-million-unit deals since its launch in March 2017 not just because of its enormously notable brand mascots but also because of how it’s marketed. In Nintendo’s promoting efforts, the attention is focused on player collaborations. This exhibits the items ascribed just as genuine encounters. In Nintendo’s “First Look at Nintendo Switch”, the client plays at home, on the plane, at the air terminal, in the vehicle, and more. An enthusiastic reverberation is made from introducing utilization situations that are a mix among item and genuine scenes. These Nintendo advertisements set up a passionate connection between the mascots, the clients and the brand.

One more fascinating part of Nintendo’s advertising approach is sound. A consistent symbolization as a ‘tick’ sound like somebody snapping their fingers or when players activate the joystick is the biggest distinction for the Nintendo Switch. This is an important way for advertisers to associate the items’ highlights and activity natural to the clients. This sound is in each campaign which assists Nintendo in different types of marketing and promotion phases. It makes the real difference that creates easier recognition for the Nintendo Switch.

In light of Nintendo’s innovative advertising approach, the Switch represented 60% of worldwide unit deals of modern games in 2020 (against new item enhancements like the Sony PlayStation 5 and Xbox S). This shows Nintendo’s marketing methodology for the Switch exceeded all expectations in winning shoppers.

The Pokémon Brilliant Diamond and Shining Pearl were released in November 2021, and will be delivered for the Switch. In the wake of uncovering Nintendo’s special advertising methodology, it will be fascinating to break down the Pokémon advertisements and how they will be shown until the game’s delivery date.

—

Marketing Strategy of Nintendo

We have all appreciated playing Mario. Nintendo Co. Ltd. created the game It is based on a Japanese game and is one of the world’s biggest computer games. Nintendo holds the status of top organization and has had the option to make top-selling and most popular computer games like Pokémon, Mario, and The Legend of Zelda.

Fusajiro Yamauchi established Nintendo in 1889. Presently, it is one of the most important and persuasive industries. It fostered the games business during the 1970s.

Nintendo’s headquarters in Kyoto is the most important name in Japan and had a market worth of $37 billion in 2018. It has a market capitalization of around $55 billion.

Mission:

We accept it is fundamental not exclusively to give products of the greatest quality; however, to treat each client with consideration, thought, and regard.

Vision: Put Smiles on the Faces of Everyone we Touch

Slogan: “Switch and Play”

Segmentation:

The market division methodology executed by Nintendo offers various toys, gaming consoles, and multiple gadgets. With the assortment of offers, they have made a variety among their clients.

Names like Nintendo Switch and Ds have utilized various ways to deal with division. The principle procedure is segment division based on demography. Individuals aged 15-35 who are gamers love to play Nintendo games. Under behavioral or social division, it focuses on individuals who nonchalantly prefer to mess around and are not bad-to-the-bone gamers.

Target:

The Nintendo gaming consoles’ fundamental objective market is individuals keen on gaming. This market has been dismissed in the past for a long time. It is casual gamers: ladies, more seasoned people, families, and children. It focuses on those purchasers who will purchase the items.

The primary objective is the ages 25 to 35 or Generation Y.

Positioning:

This technique utilized by Nintendo is unique in relation to what Sony and Microsoft use. Nintendo is a gaming console intended for early and beginning-level gamers. They make consoles for advanced gamers or individuals who are unmistakable with regard to gaming.

It offers a gaming console for individuals who play for fun and never participate in gaming competitions. Because of this, Nintendo enjoys an extraordinary upper hand over Sony and Microsoft. Another situating procedure Nintendo has utilized is making games easy and versatile, for instance, Donkey Country Tropical Freeze, Rocket League, Mario Kart 8, Skyrim, Dark Souls, and more.

BCG Matrix in the Marketing Methodology of Nintendo:

Brands like Zelda, Mario and Pokémon are extremely popular, and pretty much every individual would have played once in the course of their life. They are as yet doing extraordinary in the field.

These are the huge Cash Cows for this company. Under the stars, the classification is the 3DS and Splatoon. These are doing amazingly well in the industry. The Wii U, when it was delivered in 2012, sold 13.56 million copies in the first 5 years and Switch (one of their most selling brands) sold 14.86 million copies in the last 2 years.

Metroid Prime 4 was declared in 2017; however, the head of improvement said the organization was not satisfied with the advancement of the item as it was not under Nintendo norms, and presently it is rejecting practically everything up to this point and begin once again without any preparation accordingly Metroid got a position in the question marks class.

The Wii U was one of the disappointing ideas by Nintendo. It professed to be Nintendo’s most exceedingly awful selling console. Other failed products by this company are the F-Zero and Codename STEAM. These games secured a position under the Dog’s Category in the BCG matrix.

Marketing Procedure and its Distribution

Nintendo has its brand presence in most regions of the planet and is perhaps the most compelling organization. It has its American office in Washington and its European office in Frankfurt, Germany.

The Australian subsidiary is in Melbourne and operates in New Zealand, Oceania, and so on. Nintendo has a strong dispersion channel across significant regions of the planet and the items are effectively accessible across the business sectors.

The dissemination network is strong and has item accessibility in electrical retail outlets, hypermarkets, and gaming stores like Walmart, Game Planet, and so forth. Nintendo likewise utilizes an internet-based channel to provide its games. There are several ecommerce shopping options from which clients can buy the items, like eBay, Amazon.com, and more.

Brand Value in the Marketing Methodology Nintendo:

Nintendo has a solid brand legacy; however, it initiated as a simple toy producer. Nintendo has succeeded in remembering its roots and centralized the contribution and fun part of the item, generally relying on the latest innovation.

It has a more extensive target market. It chose to pull together the objective populace, not only the youthful male who likes great illustrations and activity games. This has worked for Nintendo as it can get a regularly overlooked market.

In view of Nintendo’s “relaxed games” class, it has had the option to keep up with its situation in the market with deals worth 753.4 billion Japanese yen.

Upper Hand in the Marketing Technique Nintendo:

Brand:

Nintendo is a trailblazer in making intuitive amusement and markets and producers’ product and equipment for its home console, Nintendo 3DS and Nintendo Switch. Since it sent off the Nintendo theater setup in 1983, more than 4.7 billion games and 740 million pieces of equipment have been sold internationally.

The brand has had the option to make industry symbols that are notable family games like Pokémon, Metroid, Zelda, Donkey Kong, and more. The brand has an extremely strong brand name and has had the option to keep up with its heritage as of recently.

Pricing Technique:

The deals of the Switch flooded when Nintendo carried out its latest Pocket Monsters Smash Brothers game not long before the Christmas season. One key benefit that it has over its rival is solid price control over its competitors like Xbox One and PlayStation 4. People trusted it that this support the Nintendo shares for a long time.

Nintendo isn’t as costly as to Microsoft and Sony. It is reasonable for all and made for all. This procedure has assisted it with remaining in front of the opposition.

Solid Console Market:

As indicated by a report of Strategic Analytics, it said that Nintendo was the top creator of consoles in 2019, as Nintendo sold more Switch products than Sony’s PS4v consoles.

The year 2018 was incredibly great for the consoles with absolute deals approaching $41 million and the business developed and reached $15 billion in 2019. Nintendo enjoys the great benefit contrasted with its rivals.

Competitive Analysis of the Marketing System of Nintendo:

Microsoft and Sony are significant contenders for Nintendo. The Sony PlayStation 4 has a market share (57%) of the overall industry; Microsoft’s Xbox One has 27%, while Nintendo’s Switch has a portion of 16%.

In November 2018, Xbox made sales of 1,622,650 units while Sony’s PlayStation 4 surpassed Switch by 497,101 units. The Sony PS5 launched in 2020, and individuals enthusiastically sat tight for it.

The mobile games sales record over half of the Global Games market and came to $137.9 Billion in 2018. Nintendo is doing very well in the versatile games market and said to develop its portion of the overall industry further.

Client Analysis:

As per research, the normal clients of Nintendo are around 35 years of age and have been playing for quite some time. The players belong to different categories of students, workers, seniors, moms and fathers, military soldiers, and they are driving the advancement of games.

The Nintendo buyers are not advanced gamers. They are the average gamers that play for the sake of entertainment and diversion and not really for serious reasons. The Nintendo games are more similar to a family game where guardians and children enjoy an intelligent and fun time with each other.

These customers don’t have a lot of purchasing power in light of the fact that, in the mobile game industry, there are not many effective organizations that focus on these shoppers, kids and non-casual players.

Advancement Strategy:

Nintendo has had the option to set up a brand with a colossal fan following. Each new idea is an immense pleasure for the users. It created a time occasion for Nintendo. During these occasions, a few realized characters are welcome to blend with those who love games.

These people also love to have connectivity with modern social media networks such as Twitter, Facebook and Instagram while playing the game. Nintendo discovered interesting solutions to keep the players connected with their most favorite social networks. In this way, Nintendo fulfills the customer’s wishes and creates marketing opportunities to promote their games.

Products by Nintendo such as Switch and 3DS, forced customers to watch virtual reality videos such as “Believe Your Eyes” in the UK. The company also started some campaigns such as “Play It Loud” and “Virtual Boy.” These campaigns were extremely successful and popular around the world. In a report, Nintendo claimed that it kept a budget of $25 million for these campaigns.

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January 18, 2023 2 comments

Writing

Relationship Steps to Hold the Man from Withdrawing

by Shamsul January 17, 2023

What to Do If He Withdraws? Positive Methods to Respond

You think a connection is doing well, but you are upset and now confused. You have no idea if insecurities are happening or if he is really withdrawing. This is a tough time for women. What to do when men pull away? Is there any power move? Is there any way to respond and recover? Experts say “Yes” when they answer. However, they constantly stress about finding out the reasons behind the decision to withdraw. Here is a simple guide for girls to be stronger and wiser to save a relationship.

Why Do Guys Pull Away From A Relationship?

Understanding the psychology of men is very important. The indications are quite prominent: your relationship feels like it is not moving ahead, your man seems to be upset, and he doesn’t plan for dates and anything that feels strange. It seems weird if he always makes excuses or doesn’t want to be around. This is a clue that he is withdrawing. However, experts believe that there are three ground reasons why he backs off. The reasons can be different such as insecurities, anxieties, fears, and desperation.

1- He fears his freedom

Experts say that a relationship should move forward gradually. If a relationship moves quicker than expected, it may cause some issues. Most men feel they are not fit to have a family early on. They don’t want to sacrifice their freedom. Men always love adventure and thrill, so they find new bonds attractive. Fear of a serious and long-term relationship always remains in their minds. This feeling may encourage them to stay away or pull back, especially when they see compromising freedom.

2- Stress or problems in various life areas

Girls always become obsessive if their men don’t give them proper time and attention. They start considering it a withdrawal. In some cases, it may not be true. Girls should realize other possibilities such as tensions and issues in other areas of life. It could be studies, work or finance. There could be some personal or domestic issues such as health, family and friends. Sometimes, withdrawing indicates a type of defense mechanism. Past experiences (breakups, cheating or others) may force him to stay away from developing a new connection. He is likely to pull back and try to understand new possibilities. He is struggling hard to deal with his values and desires. Men hesitate to share things. They usually do this to avoid tension so they start making distance.

3- He might not be interested

It is hard but true. Men who come close quickly and then they act strangely without any prominent reasons are not trustworthy. Most men don’t like to share their problems as if they don’t prefer to hurt you. On the other hand, some men don’t share feelings because they don’t want to. It is a sign that he might not be the person for you. It is necessary to accept the harsh reality and move forward.

How to React When He Pulls Away? How to Deal With Main Issues?

So, what to do when someone pulls away? Finding the tactics to stop someone from doing this takes time and effort. It depends on the reasons (we already discussed above). Sometimes, it is easy to find solutions, but they may be useless in different situations. Find out why he is pulling back, which will help you devise a strategy. Here are some easy steps to deal with this type of situation.

1- Resist the excitement to inquire what went wrong in the Relationship

All you have to do is stay calm. Create some space. Distance is the best option to find out the reasons. It lets you think well than in other situations. It is difficult to resist the urge to contact but it is important and can act like magic. Moreover, it allows him to see you as a different person and he will surely get you. Please don’t start a social inquiry about him (asking his family or friends about him) because it may result in lowering your position.

Tip: Don’t be needy. Stay calm and don’t follow him. Let him spend a few days in the distance to reevaluate things.

Be positive and control your emotions – Never freak out. This relationship is not ending. He probably only requires some space. Ghosting away or pulling back doesn’t always show that he is not interested. Be a positive and practical person. Give him the time he needs and Don’t plead or beg for something. Trying to impose themself emotionally may hurt his feelings.

Tip: Don’t show bitterness or anger.

Be wise if he needs help – We told you that stress or any other issue in his personal life might be one of the reasons he is pulling back. Men struggle with education, health, family and work. These things may demand some time to refresh the mind. Men usually face these circumstances differently. They always try to deal with the issues without asking for support.

Tip: It is the moment to be wise and sympathetic. Contact him and offer your support whenever he needs it.

Discuss his insecurities – Men also have insecurities, just like girls do. The level of security or insecurity defines the strength of a loving relationship. Is he insecure about your past or current lifestyle? Does he feel insecure due to his own past? You can help him. Try to understand his emotions and reassure him. Appreciate him but never criticize him in this situation.

Tip: Take steps that make him feel well. Love him and trust him. Be supportive to encourage him to start a new life.

Focus on yourself – Wondering how to keep him in your life? There are so many ways and we are discussing the most practical one. You have to focus on yourself. Are you doing something that hurts him? Offer him support and space. Make sure that you don’t overthink about the previous encounters and arguments. Don’t let your self-esteem and ego jump in. It can damage the relationship. Change your focus. Buy some distraction. Don’t disturb daily routines and lifestyle. There is no need to feel guilty, especially if you have done nothing wrong.

Tip: Utilize this period to reevaluate what you like and love about your life. Engage in social and family circles. Start some new hobbies to find a distraction.

Don’t be paranoid – There is no need to respond with fear. Girls often ask for ways to deal with a man who often withdraws and then comes back. In this case, girls should communicate their emotions and feelings right away. Never be paranoid or speak with fear. You are not weaker than anyone. Be courageous and strong. Give him a week to think about life. Wait for the response and plan a conversation. Don’t accuse or blame him if he comes to talk. It is good if he is receptive. Move on if he doesn’t respond while having all communication resources.

Tip: Frequent withdrawal and return strongly indicate that a man dislikes having a long-term relationship. You must conclude the matter and move on.

Be ready to accept the reality – The outcomes may not be what you expect. Showing little indifference can lure a guy. It is attractive. Please don’t make him the center of your life. He is your partner and should be treated like a good companion. Don’t fear losing him just because he is not interested. Keeping such relationships is a waste of time because these will break eventually. You need to be ready to cope with results no matter what.

Tip: Walk away Relationship is not going right or if it doesn’t seem to work.

Take your time – You should be the first to start feeling stressed. Men with a habit of pulling back usually show the symptoms mentioned above. You have done everything to save the relationship. You have invested everything, especially effort and time, to keep him close. It is time to say “Goodbye” if he still pulls back. Don’t feel suffocated. It is not your fault. It is good to think about the future.

Tip: Realize not all relationships are meant for the long term. Retrace your steps.

Discover someone trustworthy and compatible and develop a meaningful relationship:

Not all guys refuse to discuss or pull back completely. They are likely to open up when you offer them adequate time, space and love. Are you more compassionate and loving? This is a plus point. However, it can be useless when the relationships reach a point where these can’t be fixed. Forget the doomed relationships. This life is very short and you don’t have time to mourn. Are you looking for new plans? Try Wiselancer because it provides practical guides and tips to deal with various areas of life. Find a compatible match, sit back and start a new date.

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January 17, 2023 0 comment

Shamsul

The Top Anti-Inflammatory Food To Stay Healthy

Inflammation, What Is It?

What to Eat As Part Of An Anti-Inflammatory Diet?

The Best Anti-Inflammatory Food Items

Fruits and Vegetables

Foods Rich In Omega 3 | Anti-Inflammatory Food

Spices

Legumes

Whole Cereals | Anti-Inflammatory Food

Dark Chocolate

Mineral Waters | Anti-Inflammatory Food

Fermented Foods

What Are The Foods To Avoid?

Are There Any Contraindications To an Anti-Inflammatory Diet?

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10 Foods Make You Live Longer

Maintain Your Health

Why Do These Foods Lengthen Life?

Here Are 10 Foods That Make You Live Longer, According To Doctors

Broccoli

Avocado

Honey

Whole Grain Foods

Tomatoes

Nuts

Leafy Vegetables

Blueberries

The key:

A Healthy Heart, A Reasonable Cholesterol Level in the Body and Increased Longevity!

Oregano

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What is the Solution To Better Manage Remote Working?

1- Define the Best Remote Work/Office Configuration

2. Ensure That Strict Daily Routines are in Place in Remote Working

3. Communicate Effectively from a Distance

4. Manage Distractions in Remote Working

5. How to Create a Work/Leisure Boundary

How Can Management Adapt To Remote Working?

1. What are the legal problems associated with teleworking for managers?

2. Make Telecommuting Security and Remote Working

3. What are the new challenges for managers with teleworking or remote working?

Conclusion

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Best Tips for Mixing Sales & Marketing a Brand

“Opposites Attract”

Can we Apply the Same Rule of John Gray to Marketing Functions and Sales in B2B Organizations?

Isn’t it Time for a Change? But from Where Should We Start?

It’s not as Easy as it Sounds:

Choose to Stay Account-Centric As Much As Possible in Marketing and Sales

Search for Red Thread in Marketing and Sales

Employ Actual Creative People and Creative Partners:

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What is Ethical Marketing | Its Importance, Role with Examples

What is Marketing Ethics?

Why is Ethical Marketing Vital?

1- Long-term Growth:

2- Consumer Fidelity:

3- Enhanced Credibility:

4- Improved Leadership Skills:

5- Satisfaction of Basic Human Requirements:

6- Display of a Promising Culture:

7- Attracted Right Talent:

8- Reaching Economical Goals:

9- Increased Brand Value:

Role of Ethical Marketing:

Examples of Ethical Marketing:

Dr. Bronner’s Activist Soap:

Lucy and Yak’s Transparent Supply Network:

Problems in Ethical Marketing:

1- Market Research:

2- Market Audience:

3- Promotion and Advertising:

Ethical Pricing:

Conclusion:

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