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Business Strategy Components
Writing

Business Strategy – Its Components Levels and Examples

by Shamsul

Business Strategy – Its Components Levels and Examples

Every business has its distinctive goals and it takes unique ways for a business to achieve those goals. These unique ways comprise the business strategy of each specific business.

Although the definition of sounds simple to understand, it is difficult to establish one and even more challenging to accomplish a fruitful one.

This article will help you understand the business strategy in a better manner.

Definition of Business Strategy

A business strategy is a set of all the routes chosen and measures the business takes to realize business goals. Also, gain a competitive position in the market. 

It is the cornerstone of a business as it is the master plan which leads the way to the required goals. Any flaw in this master plan can cause a business loss in the herd of stupendous competitors.

Why is Business Strategy Important?

A business goal without a well-planned strategy is just a fantasy, and it is like gambling if you set foot into the market without an effective working plan.

In an environment of increasing competition, the significance of business strategy is becoming evident. Here is the rationale for the importance of business strategy for a business.

Part of Your Business Plan is an element of your business’ groundwork that is your business plan. While the groundwork sets the aims and objectives, the strategy provides you with a path to achieve that aims. It is the scheme to reach the targeted plan.

Helps in Learning about Your Strengths and Weaknesses

When you formulate your business strategy, you learn about your strengths and weaknesses most of the time. Furthermore, it helps you take advantage of knowing what you are good at and utilizes that to conceal your weaknesses and try to overcome those weaknesses.

Makes Your Business More Effective and Efficient

When every move is pre-planned, each resource is allotted, everybody is conscious of their roles. Then every business action becomes more effective and efficient spontaneously.

Gives You a Competitive Advantage

A business strategy brings into focus taking advantage of the business’s strengths and utilizing it as a competitive advantage to strengthen your company’s position in a distinctive way. It gives recognition to your business and makes it unique in the customer’s eye.

Controls the Business Activities

Business strategy also helps in deciding the path to follow and achieve the milestones. It makes it easy to direct the business activities and administer if they are progressing as planned.

Difference between Business Strategy, Business Plan & Business Model

The business strategy is an essential element of the business plan, a component of the more considerable conceptual structure known as the business model.

The business model is a conceptual framework that describes how the business works, makes profits, and how it plans to accomplish its goals. An effective business plan clarifies those goals, and business strategy contours the roadmap of how to attain them.

The Three Levels of Business Strategy 

The business goal is accomplished by the successful implementation of various business strategies. While every team member, partner, and stakeholder of the organization focuses on achieving a single business goal, their actions are defined by different business strategies according to their level in the company. 

Business Strategies – Categorized Into Three Levels

Level 1- Corporate Level

The corporate level is the broadest and the topmost level of the business strategy. It sets the directions to accomplish and how how to achieve the target. It sets the goals, vision, and corporate objectives for every stakeholder.

Level 2- The Business Unit Level

This level has the specific strategy of a particular unit that varies for various units of business. A unit can be a specific department, channel, or product that has completely unique operation. These units form strategies to distinguish themselves from the competitors using competitive strategies and line up their goals with the overall business goal as defined in the corporate level strategy.

Level 3- The Functional Level

Various departments of the unit set the functional level strategy. The departments incorporate but are not constrained to sales, marketing, finance, operations, etc. Functional level strategy is limited to day-to-day activities and decisions required to deliver corporate level and unit level strategies. It maintains connections among various departments and achieves functional goals.

The Key Elements of a Business Strategy

The goal is defined clearly in the business plan; the strategy is the key to all the questions related to the execution of that goal. Now, let us discuss about the key elements of the business strategy.

Vision, Mission & Business Objectives

The business strategy focuses mainly on fulfilling the business objectives. It gives your business a vision, direction, and guidelines. It provides a clear direction to perform duties, when and how it needs, and who is responsible for it.

Core Values

Core values define the ‘must’ and ‘must not’ of a business. The core values of a business clarify the doubts and thus show a clear way to the units, top-level, and the departments.

SWOT Analysis

The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an idea of an organization’s current condition. Therefore, it is an essential element of a company’s business strategy. It shows the strengths and opportunities that can be useful to the company; and the weaknesses and threats that the company should be careful of.

Operational Tactics

Functional and unit strategies deeply involve the operational details leading to the most effective and efficient work methods. It saves sufficient time and effort as every person knows what is the requirement to achieve the goal.

Allocation Plan & Resource Procurement

The strategy also guides you about the procurement of the needed resources, their allocation plan, and stakeholders.

Measurement

A business strategy is of no use unless some controlling measures access the viability of that plan. A good business strategy always incorporates the methods to track the business’ output and functioning against the set goals.

Examples of Business Strategy 

Creation of New Market

Hubspot established and accomplished a unique strategy where it designed a market that was not even existed- inbound marketing. Indeed, it has created an online resource guide that describes the restrictions of interruption marketing and informs about the advantages of inbound marketing. The company also provided free courses helping the target audience understand its offers better.

Buying the Competition

Facebook adopted “Buy the competition” strategy and this buy the competition strategy of Facebook has proven to be very successful. It is all about buying the innovator or the competition instead of creating its own innovation to compete with it. There are many remarkable acquisitions by Facebook, including Instagram and WhatsApp, to increase its reach and user base.

Cost Leadership

OnePlus launched OnePlus 6T in India with features similar to iPhone X but at a price that is half the price of an iPhone X. Thus, this strategy worked like a wonder for OnePlus and made it the top phone brand in India other countries.

Product Differentiation

Apple distinguished its smartphone’s operating system by making it more straightforward as compared to the iOS of an android phone. This step differentiated the company and established its followership. Apple follows a similar strategy for its other products too.

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Creativity Marketing
Writing

What Marketing Creativity Looks like Today

by Shamsul

 

What Marketing Creativity Looks like Today

 

Days are gone when marketing innovation was limited to catchy phrases and visuals. In the twenty-first century, marketing creativity entails something beyond inventiveness. Nevertheless, this does not imply that you must entirely forsake conventional advertising (for example, promotional banners by becoming an only proponent of digital advertising. You must alter your marketing campaign and apply it across all platforms. But, first and foremost, what’s really marketing creativity? Taking a distinctive strategy that enables you to stand out from the pack is what creativity is all about. In a nutshell, it’s the end aim of every marketing effort. Potential consumers must remember companies. The only approach to do this is to reveal the true colors in an unusual manner.

Creativity’s Evolution: How It’s Now Used in Marketing Campaigns

Top brands and creative marketers have developed their marketing strategy and now employ the approaches listed below to demonstrate and utilize their marketing creativity:

Brand Storytelling Sharing brand stories are not the same as generating a narrative about your firm on social networks or a business blog. It entails incorporating the story into all consumer interactions. This implies that everything you do, from your webpage to your packaging, should reflect the impression you want to send. Why are there stories? They have a lot of appeals. Brands are more than simply retailers. They’re live creatures. This is something that customers want to see. Consumers want to discover who you are as well as what you believe in, as well as your goals, objectives, and beliefs. Recall Nike: a shoe retailer that promotes sports to the general public. They narrate stories rather than advancing the new footwear’s qualities.

Reshaped Customer-Centric Approach – Marketing Creativity

In terms of guidance, we usually comprehend a customer-centric approach. As a result, it’s a metaphor for customization. But there’s more to this than computers and reams of data on human behavior patterns. It’s all about co-creating ideas with your consumers. Brocade, a network and data solutions company, is a fantastic example. The business pinpointed the top 200 clients, accounting for 80% of revenue and working with them. I put in a lot of effort to figure out what makes consumers happy and what doesn’t. Brocade also exchanged information with its customers. Consequently, the developer’s total rating increased from 50 to 62 in just 18 months (Kreychmar, T., 2020).

End-to-End Customer Experience – Marketing Creativity

The consumer experience isn’t only about buying a product or using a service. Today, relevant interactions are required throughout the client journey. According to Gartner, companies should focus on how they would help a consumer solve an issue rather than segmenting all of the data. All touchpoints are included in the end-to-end consumer experience. It all starts when a potential consumer first meets you. Extra service and assistance are also critical. Customers become brand advocates as a result of the excellent service. That implies they’ll become your protectors and a devoted army.

Why Is Marketing Creativity Vital?

Statistics are essential than anything else in the trade. As you need to analyze the outcome of the activities. So, let’s have a look at some numbers. As per Nielsen, innovation is responsible for the majority half of all sales growth. After examining 500 consumer products advertisements, thus it revealed. Consider the reality that innovation and customer experience are inextricably linked. According to Salesforce statistics, 84 percent of customers consider their experience with a company to be as essential as the service or product (Kreychmar, T., 2020).

It indicates that the marketing creativity methods mentioned in the article are applicable in today’s reality. So, the issue of how marketing creativity is used in marketing nowadays is a straightforward one. It’s a mix of customer-centric techniques that reflect a product’s accurate colors and potential value. As a result of all of this, we are able to provide the best and a memorable experience.

 

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Leadership
Writing

True Leadership Behaviors | All Leaders Must Possess

by Shamsul

 

True Leadership Behaviors | All Leaders Must Possess

 

10 Leadership Behaviors Every Leader Should Possess

 

To become a leader, you should have some essential characteristics in your personality and nature. Having leadership qualities is really a blessing because you are a role model for many people. People analyze their leaders to learn essential things, key policies, and real priorities. A leader needs to be aware of everything and the situation. You acquire leadership qualities with time by practicing certain leadership behaviors. You can learn and implement leadership behaviors in various domains to achieve profits. By showing your leadership qualities, you will become a good leader in your organization or workspace.

You don’t need any degree or certificate to be a great leader. It depends on your curiosity and skills. To see the best example of leadership behaviors, you have to see the corporate world. Several corporate sectors are implementing leadership behaviors to earn certain advantages for the company’s massive growth. Many people show their leadership qualities in the most unpredictable time. This is the right time to learn and showcase your leadership behavior by putting the essential leadership skills at one time in any specific organization.

What are Leadership Behaviors?

Basically, leadership behavior is a quality that you show to your fellow members. These leadership behaviors are considered good in every aspect. They are really helpful in managing and gathering the team. They are only responsible for motivating the team or people. To test a person’s leadership behavior, push a leader into challenging situations and see the output. A good leader can tackle every type of situation with their experience, skill, and right judgment. Honestly speaking, they are some effective actions and traits that make a person a successful leader. They can direct, influence, and guide people with their leadership qualities to complete any goal or target.

The right decision or judgment of a leader can motivate the entire team effectively. They work for the benefit of the company and the better future of the group. With all skills, a good leader monitors all actions with leadership behaviors. A leader must have the self-awareness that makes them more effective. They also help in building specific skills in the team.

Important Leadership Behaviors Every Leader Should Possess:

Leadership is an evolutionary process that comes with time and experience. To have leadership qualities in your team is necessary for the growth and success of the company. There are various important skills needed in leadership behavior. If you want to become a good leader, then you must read this post. Following are some of the key leadership characteristics that every leader should possess.

Be Honest:

Being honest is one of the most excellent traits in every segment of life. Honesty is the best policy, and it is valid in all sense. You should be honest in every dealing and action. Show your honesty in every event and approach to gain the people’s trust. Moreover, honesty creates an effective work environment that boosts clarity and fairness in different segments. Your team will trust you more if you show honesty in your dealings. Whatever you do, be honest in every trait to showcase your leadership behaviors. It reflects your crystal clear image to your workers. This thing inspires your teammates to learn from you.

Be Confident:

With honesty, you can create certainty in your actions. But with maximum confidence, you can enhance your honesty to its fullest. Confidence is necessary for your work environment and teammates. Make every decision with full confidence and add some effective leadership behavior. Your team will believe in you and look to you for any big decision. If you make your decisions confidently, it increases your team’s confidence, and they see you as a leader. This thing makes you an effective and well-known leader.

Be Approachable:

A leader must talk openly with all the team members. It creates a friendly environment, and they don’t feel hesitant to talk to you. Only an approachable technique can do this. You can develop this openness in your personality by asking open-ended queries to your team members. Listen to each question attentively and this thing shows the approachable leadership behavior. With the right approach, you can make the right conclusions.

Focus on Positive Feedback:

Get feedback from your teammates on important aspects. It is a necessary part of good leadership and helps the leaders work on the maintenance of the teammates. Your team will feel happy that you give importance to them. This part creates some improvement chances in your personality and also in your team. It improves efficiency and reduces the risk of future embarrassment. This part is really helpful in creating trusting connections within the working people.

Lead with a Solid Example:

A good leader follows standards that appear beneficial for teammates and employees. If your team is slow at something, then you should be quiet. Create a balance in the working and don’t create panic. Your teammates will appreciate this kind of behavior. Always lead with a solid example so that your employees can easily relate it. This thing helps to set a great ambiance in the office.

Announce Reward Programs for Workers:

Rewards are essential factors as they urge the employees to show efficiency in their work and do something better. If you are a leader at any workplace, you can announce special reward programs for the workers in the form of the best employee award. Publicize the achievements of your workers to appreciate them because it helps to inspire other teammates. Understand your team members in every possible way and boost their motivation level.

Passion and Commitment:

Your passion for any project or assignment shows your commitment and hard work. Your love and dedication both are necessary for your teammates because they inspire them to do a better job. They get motivation from your commitment and enthusiasm, and they work hard to contribute their best in any role or project. You should take this portion very seriously if you want to become a successful leader.

Tackle Potential Problems:

You need some kind of anticipation if you want to add some skill to your personality. Good anticipation skills are essential for good leaders because it helps them to solve potential threats with right decision and judgment. A good leader observes a problem early and executes a workable plan to overcome it. It is a must-have leadership behavior because it protects from big disasters and havoc. A good leader should have to communicate with marketers, customers, and suppliers to build up an amazing understanding with people in order to remove basic flaws from the project.

Be a Good Listener:

It is imperative to add some good listening skills to your personality. Good listening skills provide some courage to listen to the requirements or thoughts of people. You can use their thoughts or ideas to improve the working of your company and your leadership skills. Listen to your workers’ and teammates’ views. This part creates some kind of creativity and shows your openness. A good leader makes effective plans and solutions by listening to people’s opinions and suggestions. It establishes a strong culture within the firm and the team.

Create Effective Communicating Skills:

Being a productive communicator is a must-have quality for any leader. They should know how to convey their message or thought in a good way to their teammates or workers. Communicate with your team members effectively when necessary. It is called an open-door policy and really beneficial to establish a helpful relationship with workers. You can do regular meetings or sessions to communicate with them.

 

Avoid the Following Bad Leadership Behaviors:

Failing to Trust their Staff:

To boost efficiency and confidence in workers, you should appreciate your team members’ qualities and hard work. Trust your team members and empower them. Failing to trust their staff is not a good thing and avoid this thing at any cost. It can be destructive for your company and leadership behavior.

Over-Confidence:

Confidence is a crucial factor in every field of life, but over-confidence is really vicious. Focusing too much on bottom lines or workers is considered bad leadership behavior. Profit is necessary but not at the cost of the team’s self-esteem. Exert positive pressure or impact on your workers for gaining the right results.

Not Focusing Employee Engagement:

For gaining maximum profit, you should pay heed to the employee engagement and culture of the workplace. When you engage employees, they share their expertise and skills to bring innovation and efficiency to your firm. It increases the passion of your workers and you will see a positive environment and change.

Inflexibility:

Flexibility is an important part of leadership behavior. If you don’t bring some flexibility in your actions or decisions, then it is really bad. Certainty is not possible whether you are managing a small or big organization. That’s why a good leader should be flexible, and it is a better technique to handle problems or challenges more effectively.

Relying upon the Old Technology:

Innovation and technology are really essential in order to get the best results. You should exploit the latest and most excellent technologies to bring effectiveness to the organization. Using outdated technology not only slows down your work but also makes your performance questionable. As a good leader, you must tackle these issues.

 

Conclusion – Leadership Behavior

For all leaders, leadership behaviors are necessary. If you want to become an effective leader for your firm, organization, or team, you should strictly practice the above leadership behaviors. From good listeners to communicators and innovators, you must be skilled in every department. These things help you drive an organization without any problem. Focus on the above factors and implement specific elements in various situations and challenges. These leadership behaviors help to create a good impact on the working environment of any organization or workplace. Start practicing these leadership factors to impress your team members with your skills and leadership qualities. If you follow these traits, then you will become a good leader in the future.

 

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Elon Musk
Writing

Elon Musk – The Richest Man in the World – 2021

by Shamsul

 

Elon Musk – The Richest Man in the World – 2021

In 2021, Elon Musk is declared the richest man on the planet with a net worth of 188 billion dollars. Tesla shares are up 1030 percent and the increased net worth of Elon Musk can be the fastest growth of assets in history. As 2020 is an unfortunate year due to some uncertain problems, but many financial experts consider 2021 a progressive year or a year of change. The world is changing and the recent report shows that Elon Musk just lapped Jeff Bezos in the category of the world’s richest person. But the question is, how did this take place? In March 2020, the stock market substructure and the shares of Tesla skyrocketed by 1030 percent to 816 dollars/share. Elon Musk occurs to possess nearly 241 million of those shares, which shows the wealth accumulation.

Pedal to the Medal:

This kind of growth enables Elon Musk to beat the other billionaires. In the 2020 list of the world’s richest people, Elon Musk would not have grabbed the top 20 list, but the 548 percent increase in the wealth made him the richest person in 2021. Now, he grabbed the first position and Jeff Bezos is at second in this list. Here is the list of the 10 richest people in the world at the start of 2021.

#1 Elon Musk 🇺🇸

Wealth – $188 billion  (January 6, 2021)

#2 Jeff Bezos 🇺🇸

Wealth – $184 billion  (January 6, 2021)

#3 Bill Gates 🇺🇸

Wealth – $132 billion  (January 6, 2021)

#4 Bernard Arnault  🇫🇷

Wealth – $114 billion  (January 6, 2021)

#5 Mark Zuckerberg 🇺🇸

Wealth – $100 billion  (January 6, 2021)

#6 Zhong Shanshan 🇨🇳

Wealth – $93 billion  (January 6, 2021)

#7 Warren Buffet 🇺🇸

Wealth – $87 billion  (January 6, 2021)

#8 Larry Page 🇺🇸

Wealth – $82 billion  (January 6, 2021)

#9 Sergey Brin 🇺🇸

Wealth – $79 billion  (January 6, 2021)

#10 Larry Ellison 🇺🇸

Wealth – $79 billion  (January 6, 2021)

 

Is this a permanent position, or Elon Musk retain this position? To be very honest, it depends on the stock price of Tesla. As we know that, a change in the stock price can happen in any path, so if the stock price of Tesla decreases, then it also impacts the position of Elon Musk as the world’s richest person.

We collected this data from

Source: Bloomberg Billionaire Index
Details: Jan 6th, 2021 data

 

 

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Manage Remote Team of Workers
Better TipsBusinessMarketingWriting

5 Important Tips to Manage Remote Team of Workers

by Shamsul

 

5 Important Tips to Manage Remote Team of Workers

 

It is really hard to manage a remote team even for professional employers. If you want to know how to manage a remote team, then you have reached the right page. You can even control a remote team in your traditional office setting with the help of some essential tips. It needs some strategies and tips that can make things easier. If you are not in touch with your workers physically due to the pandemic, then there are several ways of communication that you can exploit. However, it requires some special things to make your contact with your team seamless and productive. You should add some innovative things to your system to make a great workflow. In this way, you can easily check the performance of your business and workers. You can also manage your finances and other office work without any problem. If you successfully obtain the right system, your business will work smoothly no matter where you and your workers are operating from. Scroll down to see some important and useful tips that help you manage a remote team easily.

Stay on top of Payroll:

You can easily check the working hours of your employees when they come to the office daily. In remote work, it is really hard to check the working hours of employees. This thing can affect your payroll system and disturb multiple things. In order to manage the working hours of your remote team, you can take the help of Timesheet Software. In this way, you can check who is working and get the right data. It also helps you decide the wage collections without any problem. It is a useful method that you can utilize to manage your remote team.

Set Clear Expectations:

It is really simple to check the performance, working, and progress of your team when they are working on the premises of your office. In the case of remote working, you face several challenges and this simple thing becomes more difficult. If you set clear expectations then your workers work in the same direction and you will get your desired results. This thing also ensures the working and performance of your team. With this simple tip, you can analyze the performance of every worker easily. Get updates on a daily or weekly basis in order to streamline the progress and productivity. You can gather everyone on the same page and it works successfully for your business or organization.

Meet Virtually on Daily Basis:

You would have physical meetings on a daily or weekly basis in your office, but it is not possible in the remote system to meet physically. Add some innovation to your working and use video conferencing software like Zoom to meet your workers. The main advantage of this virtual meeting is that you can meet anyone at any time and anywhere with just a single click. It feels like a physical meeting because everyone can speak and talk normally. You can also share important documents through chat. It is another helpful tip for those who are facing difficulty in managing a remote team.

Provide Methods to Collaborate:

It looks really easy to collaborate with your workers and bosses in the office on various projects. It becomes difficult if you are operating remotely. For this reason, you need a right and effective system. With project management tools or file-sharing platforms, you can make things easier. In this way, you can work together on any project along with your workers. It makes it easier for you and your team to share important details without any issue. You can also make necessary changes and upload your project with the help of these platforms. You can also establish a to-do list in order to keep your team on the right track or project.

Handle New Remote Team:

It can be daunting for some people to make a transition from a physical to a virtual platform. With the right attitude and approach, you can do everything smoothly and effectively. If you follow the above tips, then you can handle new remote teams very professionally. It is a golden opportunity to add some advancement in your working in the form of remote working and work from anywhere. You can obtain your business goals with a remote team. It also increases the success chances if you adopt the right things.

 

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Pestle Analysis of Adidas
Better TipsBusinessManagementMarketingWriting

PESTLE Analysis of Adidas | Adidas PESTLE

by Shamsul

 

PESTLE Analysis of Adidas | Adidas PESTLE

 

In the sporting goods market, Adidas is a well-known brand. They offer plenty of products to health-conscious sporty people. But, the fact is that its products are not essential for health-conscious people. In third world countries, the company has faced huge criticism for its products. In this Pestle analysis of Adidas, we will discuss some important strategic factors and rules and regulations of Adidas. Scroll down to learn these important factors:

 

PESTLE Analysis of Adidas | Adidas PESTLE

Political Factors of Adidas (Many Systems):

Adidas is a worldwide brand and delivers its products in every region. It requires a strong and effective supply chain network within the political system of every country. It has a strong online presence and earns major revenue from e-commerce. Moreover, Adidas also utilizes political systems of interference of counterfeit items. Each country has a specific taxation system, so it is necessary for Adidas to follow these rules in order to sell their products internationally. In addition, the company is also focusing on third world countries in order to increase its profitability. In short, it reduces shipping and manufacturing costs. Below, there are some rules that Adidas should follow:

  • Product safety laws.
  • Employment laws.
  • Consumer safety.
  • Product regulations.
  • Global trade agreements.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Economic Factors of Adidas (Counterfeit Problems):

It is a fact that the sports goods industry is highly competitive and there are plenty of giants in the market. Nearly, more than 50 biggest companies put in approximately 70 % of the market’s profit and Adidas is one of them. Most of the products of Adidas are considered as leisure items. It means they are not essential users. Most of the sales of Adidas are based on preferences and buyer trends. It is necessary to compare leisure products with different company’s products which gives an opportunity to Adidas to make their offerings effective. Moreover, it is also essential to research before selling and distributing products because this thing ensures growth and profitability.

The main manufacturing hub of Adidas is in China because of the availability of workers and cost-effectiveness. The manufacturing cost in North America is higher than in the Chinese market. Additionally, the company should focus on the cost of materials. The main issue they are facing in this system is importing and exporting goods. There are several counterfeit products in the market that continuously damaging the sales of Adidas.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Social Factors of Adidas (Health-Conscious Customers):

The company changes the designs of their items in order to catch the interest of customers. You can get any type of sporting goods from Adidas. Adidas is trying to focus on health-conscious people who like sports and outdoor activities. Due to this reason, they should design their products by keeping these factors in mind in order to fulfill the needs of the customers. What is more, is that Adidas also provides corporate volunteer programs. They also help to promote the health of people and support societies. They are a part of the Olympics which gives the company great marketing exposure. This is the best way to grab the attention of new customers globally.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Technological Factors of Adidas (Smart Sportswear Opportunities):

Adidas occasionally tests their products. Professional athletes used these products, so the company ensures that these products are safe and ideal for users. In this way, these products improve the performance of athletes and coaches. They use natural materials in order to reduce the risk of a nuisance. That’s why its products are durable and great for professional athletes.

Adidas uses online platforms like social media and websites to sell its products. They are immensely popular among athletes and health-conscious people due to their innovative products such as Fitbit. Adidas has a big opportunity to adopt new technologies in order to get a competitive edge over the competitors.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Legal Factors of Adidas (Patent and More Patents):

The company has possession of IPR (Intellectual Property Rights) and IP systems. They have designed their own patents. Certainly, it helps to defend them against contravention and copiers. In this way, they can effectively fight against counterfeit businesses. As Adidas has a strong connection in the sports world, there are several celebrities and sports professionals who endorse their products which is a great method of marketing. In addition, they follow all the local and international rules to sell their products.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Environmental Factors of Adidas:

The company is trying to reduce its environmental impact. It is the duty of Adidas to observe and remove harmful substances. They use natural materials in the manufacturing of their products. Moreover, they pursue ethical business practices by following all the rules and regulations of each country in order to sell or manufacture their products. Due to these factors, users and professional athletes love to use its products.

 

PESTLE Analysis of Adidas | Adidas PESTLE

Conclusion:

Adidas faces huge criticism due to its low wages policy in the third world regions. But, the fact is that the manufacturing cost is really low in these regions. So, counterfeit products are one of the major challenges for Adidas. But, they have design patents to counter these issues. The main target of Adidas is health-conscious buyers. Adidas has a wonderful opportunity to enter new markets with technological advancement.

 

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SWOT Analysis of Pantogonia
Writing

Patagonia SWOT Analysis | Marketing Analysis of Patagonia

by Shamsul

 

Patagonia SWOT Analysis | Marketing Analysis of Patagonia

 

Patagonia is one of the most notable eco-friendly outdoor clothing manufacturer and a reputed brand. It is also famous due to its eco-friendly operations and integrity. It is also a big player in the outerwear sector due to its upscale high quality and strong consumer base. So, it is really important to discuss its Marketing strengths, weaknesses, opportunities, and threats. We are going to make the Patagonia SWOT analysis.

 

Company Name:  Patagonia

Founded by:  Yvon Chouinard

CEO:  Rose Marcario (Feb 7, 2014–)

Year established:  1973, Ventura, California, United States

Headquarter: Ventura, California, United States

Type: Private

Products: Outdoor Clothing and Gear

Number of Employees (2020):  1000

Annual Revenue (2019): US$ 800 million (estimated)

Products and Services: Outdoor Apparel | Backpacks | Camping Food | Outdoor Shoes | Sleeping Bags | Bicycles and parts | Sporting Goods | Outdoor Gear | Sporting Equipment | Accessories | Second Hand Clothes

 

Patagonia SWOT Analysis | Marketing Analysis of Patagonia

Strengths of Patagonia:

 

  • Reason-Driven Policies:

As social awareness is increasing day by day among customers, Patagonia uses the 5Ps (Purpose, Product, Price, Place, Promotion) strategy in its working. This kind of purpose-driven policy is the biggest strength of Patagonia.

  • Confidential Ownership:

The ownership of Patagonia is really private and provides many benefits against competitors. They face no difficulty in changing policies and there’s no need to go through many permissions. They can change their strategies and policies easily without the tension of any investor or dealer.

  • Outstanding Thinking:

The main slogan of Patagonia is ‘’buy less, buy quality’’ which is really helpful for them to attract customers. This encourages the purchase of old products instead of new ones. Their revenue was increased by 30 percent after this policy.

  • Vast HR Policies:

Patagonia always cares for their worker, that’s why their worker’s efficiency and productivity is enhanced. In fact, in this global pandemic, they closed their stores but never stop to pay salaries to their workers.

  • Excellent Image:

From its start, Patagonia’s main strength is its obsession with sustainable utilization. This thing helped them a lot to compete with their competitors effectively. This kind of good image is the biggest strength of Patagonia.

  • Nature-Friendly Operations:

As the eco-conscious customers are increasing, Patagonia perfectly uses this policy in favor of their company and spends 1 percent of its revenue for this purpose. That’s why they are also known as an eco-friendly retailer brand in the world.

  • Valuable Marketing:

Patagonia’s campaign ‘’Global Climate Strike’’ is the biggest power for its marketing strategy. In this way, they attract eco-conscious people which is the biggest strength of Patagonia.

  • Society-Centric:

Effective marketing and a community-centric approach can make your company famous and popular. Patagonia donated 10 million dollars from Trump’s tariff cuts to environmentalists.

  • Trusty Customers:

With its effective marketing and eco-friendly efforts, Patagonia has earned people’s trust and respect. That’s why their consumer base is very strong and loyal.

 

Patagonia SWOT Analysis | Marketing Analysis of Patagonia

Weaknesses of Patagonia:

 

  • Pathetic Online Presence:

As the value of online shopping is increased in this global pandemic, every company focuses on and adopts online resources to sell their goods. But Patagonia is still struggling in this sector due to its weak online presence. Thus, it is a major weakness of Patagonia.

  • Dependence on Suppliers:

As all the clothing brands rely on suppliers, Patagonia also relies on suppliers. This is also a main weakness of Patagonia. They face supply issues and quality issues from the suppliers because they heavily depend on suppliers.

  • Weak Market Reach:

Patagonia’s market presence is only in the US with 37 stores and 2 stores in Canada. It means that in other regions their competitors targeting their loyal consumers due to Patagonia’s weak market presence around the world.

  • Involvement in Politics:

Involvement in politics is also the biggest weakness of Patagonia. As the company’s CEO is a critic of President Trump’s policies and administration. This thing has damage to the company’s reputation.

  • Reliance on the US:

The major source of revenue for Patagonia is the US market. They depend heavily on the US market, it certainly exposes the company’s weaknesses and vulnerabilities.

 

Patagonia SWOT Analysis | Marketing Analysis of Patagonia

Opportunities of Patagonia:

 

  • Fortify Market Existence:

Although Patagonia has 37 functional stores across the US, the company should focus on enhancing and expanding its reach in other regions of the world like Latin America, Canada, and many more. In this way, they can easily boost their revenue system and fan-following.

  • Spread out Internationally:

The demand for outerwear is increasing in the world. But Patagonia’s reach is only in the US and Canada. By expanding its brand to the other regions of the world, they can earn more revenue and profit.

  • Take Advantage of e-Commerce:

According to research, most people prefer to shop outdoor apparel through online channels. Patagonia has the ability to strengthen its e-commerce channels to expand its reach and profit.

  • Widen Product Line:

Although Patagonia provides outerwear and outdoor-related products, they can extend their product line with everyday apparel, second-hand clothes, and sportswear.

 

Patagonia SWOT Analysis | Marketing Analysis of Patagonia

Threats of Patagonia:

 

  • Environmental Change:

As most of the products of Patagonia are made from natural materials like cotton, wool, and etc, this thing makes it weak to climate change. The availability of these materials is in danger due to an increase in flooding and droughts.

  • Recession:

As the world is facing a severe recession, that’s why people shrink their expenses on outdoor apparel and essentials. This thing is the biggest threat to Patagonia.

  • Declining Trade Sector:

The world is experiencing a decline in the retail sector for the last few years. After this global pandemic, it is really tough to survive and compete with competitors. This kind of recession can threaten Patagonia’s sustainability and revenue game. However, they have started Online sales also to meet the demand and market share.

  • Worldwide Pandemic:

Due to COVID-19, Patagonia has to shut down its stores and working. As they don’t have a strong online presence, they face a huge loss in this time period. They recently started online selling now.

  • Hard Competition:

In the presence of some heavyweights such as North Face, Osprey, L.L. Bean, and many more, it is really hard for Patagonia to compete and survive. These competitors are the biggest threat to Patagonia in the outerwear retail sector.

 

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SWOT Analysis of McDonald's
BusinessManagementMarketingSWOT & PESTLE Writing

McDonald’s SWOT || SWOT Analysis of McDonalds

by Shamsul

 

McDonald’s SWOT || SWOT Analysis of McDonald’s

 

McDonald’s is a renowned fast-food chain in the world. This American-based brand was established in 1940 by Maurice and Richard. After a few years, it was transformed into a quick-growing fast-food chain. Today, McDonald’s is operating with thousands of outlets across the world. It is also considered the biggest provider of toys because they give striking toys with every meal. In this editorial, we will talk about McDonald’s SWOT (strengths, weaknesses, opportunities, and threats). In this way, you can understand its working and competitive advantages. Let’s begin.

 

Company Name: McDonald’s

Founded by: Maurice and Richard McDonald

 CEO:  Chris Kempczinski (Nov 4, 2019–)

 Year established:  April 15, 1955, San Bernardino, California, United States

 Headquarter:  Chicago, Illinois, United States

Industry: Fast food restaurant

Products: Hamburgers | Chicken Coffee | French fries | Breakfast | Soft drinks | Salads | Desserts | Milkshakes | Pancake | Wraps

Number of location: (2019) 38,695 restaurants

Served Area: Worldwide

Number of Employees (2019):  205,000

Type: Public

Annual Revenue (2019): US$ 21.08 Billion

Profit (Net income) (2019): US$ 6.00 Billion

 

Subsidiaries: McCafé, McDonald’s France, McDonald’s Canada, MORE

 

Products & Services:   Coffee | Handcrafted Beverages | Fresh food | Non-food items | Packed foods | Mugs and accessories | Gifts

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Strengths of McDonald’s:

 

To understand the strengths of McDonald’s, you need to look at some factors that ensured the company’s development and success.

  • Most Effective Brand:

McDonald’s holds a prominent position in the world’s ten valuable fast-food brands. That’s why it is among the most favorite and profitable brands in the world. This thing has increased its brand worth and reputation.

  • Delicious Food:

The main strength of McDonald’s is its delicious and high-quality products. Its French fries are one of the tastiest fries in the food industry.

  • Real Estate Company:

Most people don’t know about McDonald’s real estate business. They offer not only fast food but also premium locations around the world. It has a total of 37855 outlets in 120 nations. 35085 are franchises and the remaining are corporation-operated restaurants. Their working style is slightly different from other companies as they won’t provide their name, recipes, ingredients, and act as a landlord when they work in the form of a franchise.

  • Innovative Steps:

McDonald’s is investing in technology in order to meet with future aspects. They also introduce self-service with kiosks and phone orders. These kinds of services are very advantageous for McDonald’s.

  • Technology Acquirements:

McDonald’s recent acquirement of Dynamic Field is a new step to technological advancement. This acquisition helps McDonald’s to enhance their consumer experience with personalized offerings.

  • Maximum Brand Worth:

In 2018, the total brand worth of McDonald’s was 126 billion dollars. This figure was very insane and no one was even closer to this figure. With this statistic, it is the major strength of McDonald’s in the fast-food industry.

  • Enhanced Health Practices and Quality Control:

As we talk about the quality and taste of McDonald’s products, but its quality measures are its major strength point. The company ensures full safety measures and quality control before purchasing ingredients from the third-party. They also decrease the use of antibiotics that are harmful to users. This strategy is appreciated by users and health experts.

  • Leading QSR (Quick-Service Restaurant):

McDonald’s is also considered as QSR (Quick-Service Restaurants) in the US. They also lead the chart in this matter with 38 billion dollars.

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Weaknesses of McDonald’s:

 

To understand the weaknesses or shortcomings of McDonald’s, we have mentioned some important factors as the following:

  • Franchising Model:

As we know, McDonald’s has the best worldwide franchising mode. But with a wide range of franchising, this thing also causes some specific risks. These risks are mismanagement, consumer dissatisfaction, and financial disability. The heavy dependence on the franchise model can affect the brand name and fan-following.

  • Supply Chain Disruptions:

McDonald’s is one of the leading and busiest food brands in the world. But it also faces supply chain issues and interruptions. This thing can cause the unavailability of the products that are dangerous for its working and operations. This thing can lead to a decrease in the company’s revenue and profitability.

  • Lack of Worker Happiness:

In recent times, McDonald’s has experienced severe criticism from its workers. They were demanding in the increment of their wages. These protests and backlash damaged the company’s repute.

  • Loss of Breakfast Menu Charm:

It is a fact that the company’s breakfast sales were unbeatable in 2018. But after that, the company reported a massive fall down in their breakfast sales. This is due to the stiff competition from the competitors as they provide better products and services.

  • CEO Got Fired:

1n 2019, Steve Easterbrook was got fired from the CEO seat due to a consensual relationship with a worker. As it is a violation of the company’s policy, but it affects the brand name.

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Opportunities for McDonald’s:

 

In this section, you will learn about the changes and opportunities of McDonald’s. These factors really help the brand to enhance its working, performance, and growth structure.

  • Affordable Deals:

McDonald’s introduced its 1,2, and 3 dollar deal in 2018 which was appreciated by the customers. These deals are worth-conscious and resulting in the sales and revenues of McDonald’s.

  • New Products:

McDonald’s should focus on further technological advancement and innovative products. They need to introduce new products and items on their menu to attract customers instead of establishing new restaurants or outlets. McDonald’s was also served exclusive beverages to their customers in 2018 which is quite interesting and valuable for users. This thing goes viral and resulting in more profits for the company. They should continue this kind of deals and offers in different regions according to their cultural and geographical conditions.

  • Worldwide Extension:

McDonald’s is effectively working in all sectors of the US, but it faces difficulty in its international operations. In addition, it has the ability to grow its working and outlets in different regions of the world. These markets can be useful for McDonald’s in terms of market share and profits.

  • Reconstructing The Brand Reputation:

As most people are following a healthy lifestyle and reducing the consumption of junk food, but McDonald’s can use this for its favor by providing customized and healthy products to their loyal customers.

  • McDelivery and Online Orders:

McDonald’s is working with UberEats and Door dash to provide online delivery in the US. This kind of approach can increase its sales and reach every corner of the world.

 

McDonald’s SWOT | SWOT Analysis of McDonald’s

Threats of McDonald’s:

 

In this sector, we will discuss McDonald’s competitors and threats that can decrease its brand worth and profitability. That’s why it is imperative to tackle these threats.

  • Uncertain Ventures on Technology Programs:

Technological advancement has proven beneficial for McDonald’s, but this kind of investment in innovation can be risky. As most people don’t have enough resources to use these advanced features, then it can cause a big threat to McDonald’s to lose its profit game.

  • Severe Competition From Rivals:

There are several competitors of McDonald’s such as Burger King, KFC, Subway, and many more. But the biggest rival of McDonald’s is Check-fil-A in QSR (Quick-Service Restaurant) area.

  • Cultural Threat:

McDonald’s is a famous worldwide fast-food chain, but there’s always a chance to face cultural threats from different regions which can damage the brand name. For example, McDonald’s experienced huge backlash from various Muslim countries for using ‘’haram’’ ingredients in their products. These controversies and scandals are not beneficial for the company at all.

  • Modern Fast Food Trends:

McDonald’s is still considered outdated in its products and menu. They tried to follow and compete with the latest trends but this thing didn’t work for them. That’s why they are still struggling in this matter.

  • Invariable Environmental Worries:

McDonald’s also facing severe pressure to enhance its working and nature-friendly environment. They also faced criticism from environmental activists over the use of plastic bottles and straws.

 

Conclusion:

McDonald’s is one of the leading fast-food brands in the industry. It has loyal customers and fan-following locally and internationally. But they need to look at several other factors to boost their operations and working as we mention above.

 

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SWOT Analysis of Macy's
Writing

Macy’s SWOT Analysis | SWOT Analysis of Macy’s

by Shamsul

 

Macy’s SWOT Analysis | SWOT Analysis of Macy’s

 

Through thick and thin, Macy’s is the leading US department store. With over 160 years of operation, you can learn a lot from Macy’s SWOT analysis. But it is necessary to understand Macy’s past and present to assess its strengths, weaknesses, opportunities, and threats. It’s headquarter is located in NY, United States. The current CEO is Jeffery Gennette.

 

Company: Macy’s, Inc.

Founder: Rowland Hussey Macy Sr.

Established: October 28, 1858

CEO: Jeffrey Gennette

Head office: NY, United States

Type: Public

Symbol: M

Present Employees (2020): 123,000

Annual Revenue (2019): American $25.3 Billion

Net income | Profit (2019): American $564 million

Products or Services: Clothing | Apparel | Footwear | Cosmetics | Accessories | Sportswear| Inner Wears | Home Furnishing | Consumer Goods | Miscellaneous Products

 

Surprising Fact: You will surprise to know that Macy’s First supervisor, Margaret Getchell was one of the first female executives in American retail history.

 

Here is the SWOT analysis of Macy’s

Macy’s SWOT Analysis | SWOT Analysis of Macy’s

Macy’s Strengths:

1- Huge Variety:

From clothes to accessories, fragrances, cosmetics, and home furnishings, Macy’s offer a huge variety of products for women, men, and kids. The company’s range includes Bluemercury and Macy’s Bloomingdale’s.

2- Excellent Customer Relationship Management:

Macy’s has a powerful customer relationship management (CRM). This strategy turn disappointed consumers into a satisfied customer if their complaints and queries are addressed fully. Macy’s is best known for its customer dealing services.

3- Precious Brand:

Macy’s customer-centric strategies proved beneficial for the company. This thing helps the brand to stable its name and reputation. It is ranked 120th by Fortune in the list of 500 companies.

4- Powerful e-Commerce Sales:

Due to lockdown, the trend of online shopping is very popular. Macy’s online strategies are very strong compare to other competitors. Due to this reason, Macy’s annual revenues increased.

5- Successful Marketing:

Most of the companies spend millions of dollars for marketing or advertising purposes. Macy’s has its Thanksgiving Day Parade that proved advantageous for the company. It covers both the cultural and marketing sectors of Macy’s.

6- Massive Investment in Automation:

Macy’s spend a lot of money to modify its automation services to streamline its actions. The flexibility, productivity, efficiency, and affordable cost presented by automation will Macy’s a benefit.

7- Family Name:

The synonym of Macy’s is the clothing retail portion the globe over. This household name presents huge benefits, especially in marketing.

 

Macy’s SWOT Analysis | SWOT Analysis of Macy’s

Macy’s Weaknesses:

1- Poor Administration:

In this kind of business, poor administration is the biggest weakness for any organization or company. Some decisions adopted by Macy’s have proved unconstructive for users. It is important for Macy’s to implement Polaris Plan in order to maintain its operations.

2- Small Existence:

Even though Macy works internationally but has a very small presence in some regions. The position is aggravated further due to the pandemic, which results to close Macy’s 125 outlets in the US.

3- Failed Expansion:

When a company decides to increase its expansion in other parts of the world but cancels at the last minute, it will corrode the trust of loyal consumers. Customers in the UAE are still waiting for the appearance of Macy’s but they pulled out of the Abu Dhabi extension.

4- Declining Quality of Service:

Due to the rapid expansion of stores across the US, the company spiraled out of hand and outlets became untidy and unattractive. This reason leads to a decline in the worth of customer service.

5- Emotional Cut off:

Due to the rapid change of technology and the emotional disconnect cause the biggest loss in the revenues. Because customers missing human employees and friendly warm faces.

6- Overreliance on the US Market:

Even though Macy’s has worldwide exposure but the company heavily depends on the US market. After the murder of Floyd, the company faces a lot of loot during the protests in New York City.

 

Macy’s SWOT Analysis | SWOT Analysis of Macy’s

Macy’s Opportunities:

1- Strengthen Overall Presence:

It is very vital to focus on the bigger international market because it offers various advantages and opportunities. Macy’s should revise its strategies and stores to strengthen its international presence.

2- Enlarge e-Commerce Sales:

Macy has obtained immense success due to the practice of e-Commerce. But there’s a lot of potential in this sector. Expanding in this sector allows Macy’s to earn more revenue and reputation.

3- Diversify Products:

The company already sells apparel, shoes, sportswear, cosmetics, and many more. But they need to focus on second-hand clothes or food industry to diversify their impact.

4- Pay Attention to Rising Markets:

Rising economies like Africa and Asia, Macy’s should focus on these areas to expand its reputation and profits. They can earn a lot of money and grow their business by paying attention to these emerging economies.

5- Develop through Acquisitions:

Macy’s should diversify their strategies and products. They should pair with other companies in the form of partnership and sponsorship. It is important to acquired Story to produce the latest ideas.

 

Macy’s SWOT Analysis | SWOT Analysis of Macy’s

Macy’s Threats:

1- Global Recession:

With the global tension or virus, every company or brand suffers a lot in the form of followers and profits. Macy’s is also planning to scale down the business which causes enormous loss in revenues.

2- Decreasing Retail Sector:

Due to the economic crisis, Macy’s also experience a loss of revenues for the last 4 years. If it continues, the business will definitely collapse before 2025.

3- Hard Competition:

In the existence of Nordstrom, JC Penney, TJ Maxx, Kohls, and so on, Macy’s market share is in danger. The hard competition between these heavyweights can break the impact of Macy’s.

4- Trade Pressure:

The businesses also face a huge decline due to unconstructive political policies, economic factors, and many more. These factors heavily affect the business for the past three years. Macy’s stocks were dropped by 50 % after these trading pressures.

5- Uncertain Periods:

According to economic experts, the second wave of the Coronavirus is completely drastic. Macy’s has previously lost $1.1 billion due to quarantine or lockdown.

 

 

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SWOT Analysis of Marriott
BusinessSWOT & PESTLE Writing

Marriott SWOT Analysis | SWOT Analysis of Marriott

by Shamsul

 

Marriott SWOT Analysis | SWOT Analysis of Marriott

 

Company Name: Marriott International Inc.

Founded by: Alice and J. Willard Marriott

CEO:  Arne M. Sorenson

Year established:  1927

Headquarter:  Bethesda, Maryland. USA

 Number of Employees (Dec. 2019):  1740,000

 Type: Public

 Ticker Symbol:   MAR

 Market Cap

 Annual Revenue (end 2019):  US$20.97 billion

 Profit (Net income) (end 2019): US$1.27 billion

 

Products & Services:  Le Meridien | Westin Hotels and Resorts | Sheraton Hotels and Resorts | Ritz-Carlton Hotel Company | Starwood | Aloft Hotels | Courtyard | Four points | Gaylord Hotels | Delta Hotels | Fairfield | Renaissance | Elegant Hotel | Group Residence Inn

 

Did you know?

The Marriott family started the business as a root beer beverage stand and later they extended into a restaurant that hotel and lastly grew to an international company with 100s of hotels chain and resorts across the globe.

 

Marriott SWOT Analysis | SWOT Analysis of Marriott

In order to establish an effective or successful business from start, a lot of hard work, courage, resilience, and useful strategies are required to make it popular globally. It’s a vision of every businessman but only a few people can do this. Marriott International Inc. is a big example for us.

If you want to start a business in the hospitality industry, you should learn from Marriott SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. With this analysis, you can effectively grow your business and its operations. Here is the SWOT analysis of Marriott:

 

Marriott SWOT Analysis | SWOT Analysis of Marriott

Marriott’s Strengths:

1- International Presence:

International presence and operations expand profits or revenues but also increase stability. Currently, Marriott operates in 127 countries and regions globally. If one profit from one portion decreases, Marriott can rely on another section.

2- Market Management:

As we know, Marriott is the leading hotel chain internationally with more than30 brands, 81 hotels, and $25.1 billion assets. It has 6500 properties providing over 1.2 million rooms. It enjoys the entire advantages of economics due to its leading name.

3- Outstanding Reputation:

Marriott is listed 44th for assortment, 100th just companies, 243rd world’s best employers, and 38th best employers for women. Recently, the Fortune ranked Marriott 151st in the list.

4- Strategic Joint Ventures:

In order to grow business, you need to merge different companies or sectors. Marriott recently merged with Alibaba.com and allow their millions of users to book openly without down payments.

5- Advantageous Acquisitions:

Marriott exploits its operations with many advantageous brands like Ritz Carlton, Starwood, Bulgari Hotel, and Gaylord. In this way, Marriott expands its portfolios and revenues.

6- Devoted Customers:

Most of Marriott’s customers can’t even think about to choose any other hotel for accommodation. This kind of loyal fan-base is the real success of the Marriott. This is only possible with professional services and loyalty programs.

7- Strict Decorum:

Marriott is best known for its handling regarding sensitive issues or problems. The company is not only taking care of cleanliness and etiquette but also very punctual in services and deliveries. This type of strict code of conduct guarantees the success of the business.

8- Extremely Modern:

Marriott always offers innovative technologies in the service. From Homes Venture to Wallet-free experience and Villas, Marriott uses innovation in all the sectors.

 

Marriott SWOT Analysis | SWOT Analysis of Marriott

Marriott’s Weaknesses:

1- Useless Data Security:

People don’t trust companies that fail to keep their data. In 2018, Marriott’s Starwood was hacked and almost 500 million people were disclosed, as well as names, addresses, mobile numbers, passport numbers, etc.

2- Poor Positioning:

The backbone of Marriott’s success is family-focused business from management to market. But this approach can be the biggest weakness of Marriott due to the future of young people.

3- Unconstructive Publicity:

Marriott experience a huge backlash in 2017 due to its pronouncement to save its hotel guests from St. Thomas following Hurricane Irma. This kind of negative publicity can damage the brand name and reputation.

4- Lawsuits:

Lawsuits can spoil the company name. Marriott was prosecuted for jamming consumers’ private Wi-Fi due to citing security concerns and was charged $600000.

5- Too Strict:

Etiquettes and strictness are necessary for success, but breathing down the employees can destroy the company’s productivity and efficiency. Marriott never compromises on the code of conduct. The company fired a worker on liking a tweet that insulted China.

 

Marriott SWOT Analysis | SWOT Analysis of Marriott

Marriott’s Opportunities:

1- Shifting Demographics:

The company should revise its family-centered policy and grow its fan-base by showing as a youthful brand. They need to change their habitual services and endorse modification and innovation in hospitality.

2- Focus on Rising Markets:

It’s a massive opportunity for Marriott to establish more hotels and chains in emerging economies. The trend is increasing in rising economies so it’s a big chance to promote their services.

3- Diversify Offerings:

In order to expand the business, you need to understand the basic needs of customers. Customize their services according to the customer’s demand. Marriott should think out of the proportion to get huge fan-following and profits.

4- Develop into Concerned Sectors:

Marriott should focus on linked projects like tourism, catering, real estate, and many more. They should think about to provide houses for hire such as Airbnb. These opportunities will make Marriott as a famous international brand.

 

Marriott SWOT Analysis | SWOT Analysis of Marriott

Marriott’s Threats:

1- Global Pandemic:

Marriott experience a huge loss of 92 % due to the novel Coronavirus. If the lockdown remains for another 5 to 6 months then Marriott will suffer a lot. This loss is very huge and breaks the backbone of Marriott.

2- Hard Competition:

There’s a huge competition in the hospitality industry due to the presence of Hilton, Novotel, and many more. They can reduce the sales and profits of Marriott if they get a huge response.

3- Alarming Recession:

Most of the companies are downsizing due to the outbreak of COVID-19. This drastic effect can damage the company’s name and profits and can be destructive for them.

4- Trade Tension:

Famous companies like Marriott are badly affected due to flying operations. Tourism is completely banned and the government is focusing on bigger companies to increase tariffs. This thing will also break the revenue system.

5- Danger of Terror Attacks:

Marriott is dependent on its fame and five-star accommodation facilities. These things will attract customers from different countries. But there’s a risk of terror attacks because terrorists always target five-star hotels with a huge number of foreigners.

 

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