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January 2022

Honda PESTLE Analysis
BusinessManagementMarketingSWOT & PESTLE 

In-Depth PESTLE Analysis of Honda For Growth

by Shamsul January 26, 2022

PESTLE Analysis of Honda

 

Honda is a Japanese automotive manufacturing company in the world. In 1946, Takeo Fujisawa and Soichiro Honda established this company. In this article, we are going to do the PESTLE Analysis of Honda for academic purposes. Currently, it is headquartered in Minato, Tokyo, Japan. Honda is a leading motorcycle and automotive manufacturing company with a strong global presence. It operates in more than 150 countries. More than 215650 employees are working under this company and successfully managing the operations globally. Apart from motorcycles and automotive, the company is also a leading name in manufacturing internal combustion engines. Since 1959, the company has sold nearly 400 million motorcycles. The product portfolio of Honda is really vast and robust as they manufacture commercial vehicles, automobiles, robotics, motorcycles, scooters, jet engines, jet aircraft, thin-film solar cells, outboard motors, or you name it. They also manufacture electric generators and home gardening equipment.

The automotive industry is really competitive. The main rivals of Honda are Toyota, Hyundai, Tata Motors, BMW, Volkswagen, Porsche, Ford, Mercedes, Audi, and so on. In this PESTLE analysis of Honda, we will study some crucial factors like political, economic, social, technological, legal, and environmental that affect the company’s business on an international level.

Here is the complete PESTLE analysis of Honda:

Political Factors – PESTLE Analysis of Honda

Government Influence: 

Many international companies hire lobbyists to serve the brand or company. But, Honda does not have any lobbyists because the brand is very popular in every corner of the world and significantly influences governments. As a multinational automotive company, the company is operating all over the world by following the laws and rules of different countries. On the other hand, the company can take advantage of lower taxation in India and Africa for its growth.

Clash with China:

China is the world’s biggest consumer market right now, and the clash between these two countries can hurt the revenue and profit of Honda. As we mentioned above, Honda is a Japanese company, so it does not have friendly relations with China. Moreover, several countries have increased their tax rate and tariffs due to the conflict with China.

Electric Vehicles:

Environmental sustainability and clean energy is putting pressure on companies and governments. The main purpose of manufacturing electric cars is to reduce pollution or emissions. Due to this reason, the trend of electric vehicles is growing rapidly. This is the hot topic right now after the popularity of Tesla. Also, the company has introduced several models of hybrid vehicles and trying its best to manufacture electric cars.

Read Also: EMIRATES PESTLE ANALYSIS | FLY EMIRATES, FLY BETTER

Economic Factors – PESTLE Analysis of Honda

Gross Domestic Product (GDP):

In 2020, the annual revenue of Honda was 122 billion dollars, and it has decreased by 13.7 percent. The main reason for this decline is Covid-19 and the current economic recession. That is why its net profitability and annual revenue have dropped during the last two years.

Market Acuity:

Honda’s offerings are totally different in both luxury and economic markets. In Pakistani and Indian markets, the main popularity of Honda is because of its high-quality motorcycles. When it comes to cars, people think it is a luxury brand. This kind of market perception is creating problems for Honda in these markets. Due to the current economic conditions, Honda should offer good products.

Recession:

With such a vast global presence and strong portfolio, Honda is considered the most reliable brand globally. But, the pandemic, travel restrictions, shutdowns, and lockdowns have negatively impacted the brand, and its net income, sales, and revenue are decreased. But, the company is trying to reduce its unnecessary expenses in order to minimize the losses. Honda is also planning to reduce its operational as well as manufacturing costs to provide cost-effective products to customers.

Social Factors – PESTLE Analysis of Honda

Customers’ Requirements:

While buying a car from any brand, a customer looks for specific features in the vehicle. Maybe it is fuel efficiency, comfort, price, or convenience. This little thing can impact the performance and growth of the company at a high level. It is hard to fulfill every customer’s demand, but by focusing on essential features, Honda can make its customers happy.

The trend of Electric Cars:

In the sub-continent, Honda is known for its motorcycles. But in developing countries, people are shifting towards eco-friendly vehicles like electric cars. Just to fulfill the demand of these customers, Honda has launched electric scooters and planning to manufacture electric vehicles in the future. It will help the company to attract more customers from different markets who are eco-conscious. These electric scooters and cars would be great for users and society.

Original Products:

Some people, countries, or regions do not prefer imported services and items. Due to this purpose, Honda manufactures those products made with indigenous workforce and material. Honda uses the English language in all English-speaking regions to reduce the language obstacles.

Read Also: How to Create a Winning Strategy With SWOT Analysis

Technological Factors – PESTLE Analysis of Honda

Technological Upgrade:

It is hard to stay up-to-date because technology is growing daily. But, Honda is investing a considerable sum of money to stay up-to-date with the latest technology. Recently, Honda has updated and installed v-tech engines and GPS, respectively. This kind of up-gradation will take the company to new heights and help to reduce its carbon emission footprint.

Renewable Energy:

In manufacturing electric scooters, the company has utilized innovative technology. It was a mixture of various latest technologies, and the main purpose of using these technologies is to manufacture better quality products for the consumers. According to a report, Honda employs more than 60 percent clean energy in the production of its products.

Legal Factors – PESTLE Analysis of Honda

Legal Problems:

Being a global brand, the company tackles different legal issues over various problems in other countries. For example, many countries are endorsing the use of electric and hybrid cars, but they haven’t cleared any rules or regulations regarding electric vehicles so far.

Product Recall:

In order to reduce the litigation cost, the company should enhance the quality of its products, such as cars. Recently, Honda recalled more than 50000 motorcycles due to faulty brakes. Such problems can damage the image of the company. Also, the brand should focus on the prices of products in order to avoid any legality.

Environmental Factors – PESTLE Analysis of Honda

Sustainability:

The company is taking various steps and initiatives to promote environmental sustainability. By the end of 2050, the company will reduce its carbon emission to half. It is only possible when the company manufacture more electric and hybrid vehicles. It would help the company to minimize its carbon emission.

Conclusion – PESTLE Analysis of Honda

After this in-depth PESTLE analysis of Honda, we have determined that Honda has so many growth chances. The company should take a competitive advantage over competitors by making electric cars and motorcycles. 

Honda can create a strong global image by handling environmental, legal, and other sensitive issues. Honda should resolve problems before they could affect the company’s revenue and profit.

 
 

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January 26, 2022 0 comment
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Hyundai PESTLE Analysis
BusinessManagementMarketingSWOT & PESTLE 

PESTLE Analysis of Hyundai with Extensive Product Portfolio

by Shamsul January 25, 2022

PESTLE Analysis of Hyundai

 

Hyundai is one of the most popular car makers manufacturing vehicles for every customer segment. The company has an extensive product portfolio from small cars to SUVs and luxury vehicles. Everyone loves Hyundai due to its advanced manufacturing and unique designs. Read the PESTLE Analysis of Hyundai.

Currently, the company is trying to manufacture eco-friendly vehicles like electric cars. The strong market of Hyundai is in Asia, and its models such as i10, 120, and Sonata are very famous all over the world. In American markets, Santa Fe and Elantra have been doing well. As a result, the company’s revenue and reach are increasing rapidly.

To analyze the business tactics of any company, PESTLE is the best tool as it helps to investigate several external factors such as political, economic, social, technological, legal, and environmental. The impact of these factors is really huge on any business. This PESTLE analysis highlights the external factors of Hyundai, a leading automaker globally.  

Political Factors – PESTLE Analysis of Hyundai

There are plenty of car brands globally, and Hyundai is one of them with a global presence and loyal customer base. The political scenario of the world has made the business environment more complex. Establishing business worldwide needs unique tactics such as government rules, an unstable political environment, and heavy taxes. This kind of business environment can create supply chain disruption, manufacturing issues, and sales problems. So, Hyundai can’t take political forces for granted or easily because they are responsible for the better growth of its business. The business of Hyundai spreads across geographies. The political stability in the Asian-Pacific market creates a wonderful growth opportunity for Hyundai. It is a great trading indicator for the company.

Moreover, the relations of South Korea with other countries also predict which country is suitable to invest in. Unfavorable relations or conditions can lead to many problems like strict regulations and higher taxes. As a global brand, the change in the governments can also hurt the working of Hyundai.

Read Also: COMPLETE SWOT ANALYSIS OF HYUNDAI MOTOR COMPANY – 2022

Economic Factors – PESTLE Analysis of Hyundai

The ups and downs in businesses are common but constant slowdown is not favorable for any company. India is one of the most prominent markets and its current economic situation is not so favorable for the company. More than 350000 people have lost their job recently. Economic factor has a direct impact on any business and they can affect the business globally. These days, the world’s economic situation is unpredictable due to the impact of COVID-19, recession, and unemployment. This thing has decreased the demand for new cars and luxury cars, impacting all automotive brands. The customer’s buying power is really limited, and they prefer to use public transport instead of buying their own car. That is why the demand for SUVs and big vehicles has increased.

Moreover, Hyundai should increase its US and Japanese market presence to increase its revenue and profit. Other automotive brands are trying to make conditions favorable by offering exciting schemes and discounts. On the other hand, Hyundai is doing fine in India’s car sales department. It is only because of its unique features and striking designs. Even though Hyundai is a latecomer in the SUV space, they have gained significant popularity and market share. By creating job opportunities in India, Hyundai can produce cost-effective vehicles because of the cheap labor.

Social Factors – PESTLE Analysis of Hyundai

The number of male and female drivers in the world is nearly the same (60:40). Hyundai can manufacture vehicles suitable for both sexes. By customizing its cars, the company can fulfill the requirements of customers. That is why the company mainly targets middle and upper-class people. The company offers every type of car with the cost ranging from 6000 to 35000 dollars. Social factors are a game-changer for any business if they utilize them properly. Hyundai can easily target new customers by understanding the customer’s requirements, preferences, and cultural norms.

For example, the demand for SUVs is rising globally, so Hyundai can benefit from this trend by manufacturing affordable and durable SUVs. So, we can say that social trends play a big role in the working of any business. It is crucial to make strategies according to the latest trends to hit the customers rightly. This thing provides a great chance for long-term stability.

Read Also: HYUNDAI MOTORS MARKETING | HYUNDAI MARKETING STRATEGY

Technological Factors – PESTLE Analysis of Hyundai

In order to reduce carbon footprint and to increase fuel efficiency, the company uses Gasoline Direct Injection (GDI) technology. But, Hyundai’s cars provide less mileage. Due to this reason, Maruti Suzuki is giving a tough competition to Hyundai in India. Moreover, many automotive companies are focusing on Artificial Intelligence (AI) to gain a competitive edge. The company should invest in this factor to have a unique advantage. In the 21st century, people are really tech-savvy and prefer to use advanced and highly innovative products.

They judge every feature before buying cars. Hyundai should introduce technological enhancement in its products to gain the attention of customers because the competition is really high in the automotive sector. They must invest in research and development to produce quirky designs and cars. When it comes to R&D investment, the company is really strong because they invested 2352 billion Korean WON in 2016 just for R&D purposes. This kind of investment helps the company get a competitive edge over other automotive brands, and they can create a stable business environment by gaining users’ trust.

Legal Factors – PESTLE Analysis of Hyundai

In order to protect Intellectual Property Rights (IPR), every country has strict laws and rules. It involves the trademarks, copyrights, and filing of patents. That’s why the Indian market is the most favorable market for Hyundai. Also, the country’s discrimination laws are stringent, so it is a good indicator for investors. This thing ensures a good working environment for the companies as well as for the people. In case of any breach or rule break, a company can face hefty fines that are not good for its reputation. By following labor laws, environmental laws, and areas laws, Hyundai can win the trust of customers and remain competitive. It is not only good for the company but also for the environment. Isn’t it a win-win strategy? Hyundai should not be involved in any controversy or lawsuit because these things are enough to break the company’s repo.

Environmental Factors – PESTLE Analysis of Hyundai

For Hyundai and other car companies, environmental initiatives are their main focus. Nearly every car runs on fuel, so it is hard to control emissions. Hyundai and other automotive brands must meet emission standards and ethical working. Unethical practices and other negative news can tarnish the company’s image globally, which will directly affect its revenue. As people are more eco-friendly, they support every act of sustainability. So, Hyundai can impress eco-conscious users by reducing its carbon emission and sustainable practices. Every country has created environment-related rules or laws, creating considerable pressure on the companies like Hyundai. Hybrid cars and electric vehicles are the only way to impress the people and governments.

Summary

PESTLE Analysis of Hyundai

We live in an advanced era where technological, political, and economic factors matter a lot. Financial uncertainty can disrupt the operational structure of any company. Fluctuating currency rates is another problem for companies like Hyundai who are operating internationally. It is essential to follow environmental rules and tackle legal factors intelligently to keep your business away from any scandal. A friendly political and economic environment is suitable for enhancing growth, revenue, and net profit.

 

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Read More:

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HOW TO EFFICIENTLY CONDUCT A PESTLE & SWOT ANALYSIS

January 25, 2022 6 comments
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Hyundai SWOT Analysis
BusinessManagementMarketingSWOT & PESTLE 

Complete SWOT Analysis of Hyundai Motor Company – 2022

by Shamsul January 23, 2022

SWOT Analysis of Hyundai Motor Company

 
 

Hyundai is a famous South Korean automotive manufacturer company founded by Chung Ju-Yung in 1967. The company went through major changes over the years and now it is an established automotive brand that sells commercial vehicles, light vehicles, and buses. Right now, Hyundai is the fifth largest automaker brand in the world. It has a strong presence in more than 185 countries and sells millions of vehicles every year. When it comes to subsidiaries, Hyundai controls approximately 33 % of Kia Motors and other automotive companies, which makes it Hyundai Motor Group. According to Interbrand, it is one of the most worthy brands in the world. Moreover, Hyundai has achieved many safety awards. This SWOT analysis of Hyundai will highlight some important details about the company in the form of strengths, weaknesses, opportunities, and threats.

Company Name: Hyundai Motor Company

Founders: Chung Ju-Yung

Founded:  Dec 29, 1967

Headquarter: Seol, South Korea

Parent Company: Hyundai Motor Group

Industry: Automotive

Key People: Chung Eui-sun​ (chairman)

Eon Tae Ha (president ​and CEO)

Jae Hoon Chang (president​ and CEO)

Type: Sedans, Hatchbacks, SUVs

Sector: Automobiles

Tagline: New Thinking New Possibilities; Drive Your Way

Unique Selling Proposition:  Hyundai is the largest automobile manufacturing company in South Korea and targets every type of customer from the middle to upper-middle class.

Customers: People who love luxury, family, or commercial cars are the main customers of Hyundai.

Target Consumers: Young Executives from middle and upper-middle-class

Revenue: 28867.2 Billion KRW (2021)

Net Income: 1486.9 Billion KRW (2021)

Strengths of Hyundai – SWOT Analysis of Hyundai

Amazing Safety Features and Award-Winning Designs:

Hyundai cars are one of the safest cars in the world. The company made a significant amount of money in the development of cars and safety features. The company has received several awards like IIHS Top Safety Pick+ (Santa Fe, 2016), 5 Star Safety Rating from National Highway Traffic Safety Administration (US), and many more. It seems like the company is not going to stop winning awards. In the period of last six years, Hyundai has won more than 30 safety awards globally. The company has been putting so much effort into enhancing its vehicles, including light and commercial cars. Elantra, i20, Tucson, Sonata, and Genesis are some of the most popular models of Hyundai. These models are one of the most selling cars of Hyundai and won many awards. Also, the company has received more than 20 awards due to its design and models

Highest Brand Reputation:

There is no doubt that Hyundai is one of the most reputable and top brands in the global automotive industry like BMW, Mercedes, Volkswagen, Ford, and Toyota. These companies are trying to take a competitive edge over each other, and due to this reason, they are manufacturing high-quality vehicles for users. The brand value of Hyundai is 15.2 billion dollars (2021).

Strong R&D Department:

In 2015, Hyundai has invested 1.847 billion dollars (or KRW 2.712 trillion) in research and development. This amount was not enough as compared to other brands but it is one of the biggest strengths of Hyundai. Due to this kind of investment, the company has successfully introduced Sonata and Loniq. These electric cars are also capable of running on fuel. So far, the company’s biggest achievement is its hydrogen fuel cells technology. It was the first company that manufactured vehicles running on fuel cells. Hyundai is investing heavily in this technology to gain a competitive edge in the industry.

Cost-effective and Durable Vehicles:

When it comes to well-built cars, Hyundai comes first as they give a 5-year guarantee for cars sold. This thing makes Hyundai the most valuable and most-selling brand in the world. The reason behind giving such a great guarantee is that the company produces high-quality cars. Moreover, Hyundai cars have won several accolades. This is the main reason why Hyundai is a famous global brand.

Strong Hold in China:

For Hyundai, China is one of the biggest markets and it has a strong presence in China. The company has 9 % market share in the Chinese market. The Chinese market is giving several benefits to Hyundai in the form of growth and sales. Just because of this, Hyundai has a loyal customer base and a strong presence in China and the world. Recently, the company has suffered a loss in China due to its expensive SUVs. So, they introduced new SUVs in 2017 that were affordable and cheaper. Stronghold in the Chinese market provides a great growth opportunity to Hyundai.

Read Also: HYUNDAI MOTORS MARKETING | HYUNDAI MARKETING STRATEGY

Weaknesses of Hyundai – SWOT Analysis of Hyundai

Limited Brand Portfolio:

Despite all the strengths, there are some weaknesses that make the company a weak brand. The big thing in this matter is its poor brand portfolio, leading to fewer sales. The company only sells Hyundai and Kia brands (while Volkswagen trades 12 different brands). This fewer brand portfolio causes a limited customer base. So, it is hard to satisfy customers, which affects its sales.

Low Presence in Japan and the US Markets:

The US is one of the leading vehicle markets globally. This market has so many opportunities for automakers like Hyundai. They can earn more revenue and reach by introducing electric cars, trucks, and commercial vehicles in this market. But unfortunately, Hyundai has a limited presence in the US market. They sold less than 10 percent units in this market, which is insufficient. On the other hand, the company has no presence in Japan. It is the biggest weakness of Hyundai, and they should focus on these markets to stay ahead of the competition.

Poor Management:

The company’s revenue has been growing over the last few years, but its net profit has decreased due to poor management. The company is facing some management and operational issues, resulting in the decline of its profit. It also includes poor decisions from the core management.

Product Recall:

Product recall is one of the major weaknesses of Hyundai. The company recalled more than 470000 Sonata and 305000 other vehicles for engine and light braking issues respectively. The company’s recalled value in the US is very high and this thing is damaging the company’s name and customers. It can create a company’s negative reputation in the market, resulting in lower profits and revenue.

Read More: LOOKING FOR A FULL AND UP-TO-DATE VOLKSWAGEN SWOT ANALYSIS?

Opportunities for Hyundai – SWOT Analysis of Hyundai

Growing US Economy:

To increase its revenue and profit game, Hyundai should target the US market because it has more to offer. Every year, millions of units are sold in this market from different brands. Moreover, the economic condition of the US is really suitable for Hyundai and it can provide a great growth opportunity to the company. It is a wonderful chance for Hyundai to grow its sales and customer base by focusing on the US market.

Launching of New Models:

The growth opportunity of the automotive brand is based on the frequency and timing of new model releases. It is crucial to upgrade the system and cars every 4 to 5 years to get a competitive advantage. Minor modification is necessary for the cars and it keeps customers engaged. Hyundai can upgrade its vehicles frequently because it invests a great sum of money on R&D. The goal is to manufacture affordable but durable vehicles for every type of consumer and need. In this way, Hyundai can maximize its competitiveness in the automotive market.

Low Fuel Prices:

The decline in the prices of fuel could be beneficial for the company as they can motivate users to buy heavy vehicles like trucks and SUVs. Hyundai mostly produces sedan cars, so they can’t get the advantage of low fuel prices. It is crucial for the company to manufacture more trucks and SUVs because their demand is really high in the US market. By introducing cheaper and quality SUVs, Hyundai can give tough competition to competitors.

Threats for Hyundai – SWOT Analysis of Hyundai

Fierce Competition:

The minor mistake could hurt the earnings of Hyundai. The automotive industry is surrounded by many heavyweights like Ford, BMW, Volkswagen, Mercedes, and Toyota. The strongest market of Hyundai is China, but there are so many local companies that offer the same vehicles at competitive prices. Companies like Tesla and Google are also creating trouble for companies like Hyundai by introducing electric and self-driving cars. Hyundai should pay attention to these factors to produce electric cars.

Increasing Korean Exchange Rates:

International markets are one of the main revenue generators of Hyundai and the company is heavily dependent on this revenue. The fluctuation in the exchange rate could be big trouble for the company. It can damage the revenue stream and profits of the company. The rising Korean exchange rates are proof of this thing, and there is a chance that the company could suffer some loss due to this reason.

Government Rules and Regulations:

Environmental initiatives could increase troubles for the company in many ways. Hyundai is a global brand, so government rules and regulations of every country can also disturb its work. Moreover, the pressure of reducing carbon footprint, greenhouse emissions, and sustainability are some of the big threats for Hyundai. It is hard to survive in this kind of system with expensive products and a limited product portfolio.

 
 

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Keep your Brain Healthy
Better TipsHealthPersonal GrowthTrending

7 Daily Habits That Harm Your Brain Health

by Shamsul January 22, 2022

7 Routine Habits That Hurt Your Brain

 

Your brain is the central control room for all physical activities. It performs different functions to regulate vital activities such as heartbeat, blood pressure, and breathing. Yet, most people damage the brain every day without knowing what they do.

In this article, we are not informing you about brain-damaging activities such as excessive drinking, smoking, and some others. Instead, we will focus on the everyday things and habits that damage the brain in normal life.

Doing “Nothing”:

Sitting aloof and doing nothing is one of the most neglected ways people hurt their brains without any hint. The brain is just like any other muscle of the body. It will disappear if you are not using it. The brain has a primary responsibility of “Thinking.” There are several ways to stimulate the brain with the help of reading, writing, and conversations, learning new languages, thinking about challenges, playing games, and even solving puzzles. All these activities help develop the ability to adapt and it is called Neuroplasticity.

Like any other muscle of the body, your brain demands continuous utilization in order to remain in shape.

What to Do?

Studies prove that brain workouts have a great impact on overall cognitive potential. So, what are you looking for? Ask yourself and do the challenging things in daily life to have a working brain and body.

Reading a new book covering any topic (even if you are not familiar with the topic) is helpful to keep the brain working. For example, you can start learning Arabic, Spanish, French, and any other language as a brain exercise. What about some artistic work?

What’s one factor that sounds scary but still attractive? Search it and develop a program to start brain training as soon as possible.

Our Biggest Enemies:

Bad news: Some of your close friends/utilities may be your worst enemies.

Good news: There are ways to defeat the biggest enemies.

I am talking about digital screens. Everyone uses laptops, tablets, and phones. These gadgets have a tremendous ability to keep the users busy on screen. However, it is good to keep in mind that social media giants such as Twitter, Facebook and Instagram are deadly for the brain.

If your eyes feel dry and start to hurt while using the screens, it is time to give up and put the electronic gadgets on the side. Take a little break and close your eyes to feel comfortable. The biggest fact is that most people are not aware of this negative impact even if they feel dry and hurting eyes. Instead, everyone keeps scrolling because of the tempting images, posts, and stories or because we believe that we have to read more emails and write replies.

Yet, research shows a direct link between stress and screen-time. There is no reason to deny that most of the online materials and contents are always negative and bad for personal wellbeing. We always experience mental overstimulation and then hurt our eyes. The third reason is the social media covering negative news that can harm emotions. These also impact our ability to think positively. Is it not enough to think about reducing screen time? Remember, scientific studies show that overuse of electronic gadgets may impair brain functions and structures.

What to do?

There is no need to stop using technology and social media altogether. It is only about prioritizing screen time and use. You have to set healthy boundaries to ensure that your social media use doesn’t affect your life.

Most Smartphone devices offer screen-time tracking. Users can easily calculate how much time they spend utilizing their phones. According to TechJury, the majority of Americans use smartphones for at least 5.4 hours per day on average.

Just imagine the value of 5 hours in a day. You could have created, done, or completed so many different things by utilizing this time. Try finding some good activities to invest the same time and energy in. For the next few days, monitor the average use of the screen and ask yourself how to control this habit.

Don’t Remain Seated For Longer:

No doubt, seating feels like a natural activity, but it can create harmful effects on physical as well as mental health. We usually spend several hours sitting on a chair while working on office tasks and studying the books. This habit brings sharp changes in lifestyle. This habit also leads to certain disorders such as dementia, depression, obesity, and heart disease. Yet, another study discovered that a sedentary lifestyle leads to negative outcomes for the brain. For instance, it may affect memory and concentration.

There is nothing wrong if someone sits more than usual for rest and chilling. It is good to sit for a long time but with regular movement of hands, body and especially the legs. The main issue is that millions of people use a sedentary lifestyle and add numbers to disorders, as mentioned above. We all know about the pain of stiff neck, shoulder tension, and lower back pain. However, we are not ready to focus on the main reasons behind these problems.

What to do?

Beating a sedentary lifestyle is not difficult. It is not about choosing tough workouts and running marathons. All you have to do is modify the daily routines and activities. You have to take short breaks while at work and take a short walk or simply stand upright. According to studies, even excessive exercises and high levels of body movement don’t offset the negative impacts of sitting for long periods. It may be frustrating, but it is also good to know because you can bring small changes on a daily basis to shape brain health significantly.

Sometimes, keeping yourself busy with new activities and tasks offers good results. For example, you can set alarms on the phone to remind you to stop work and stand up for a short walk. You can also take some snacks, drinks, or even coffee during these breaks while having fun with friends. After learning some small daily changes, select activities to enjoy the time. Create a daily or weekly schedule. Join a community, a dance club, or a yoga class to have some entertainment with relaxation. You can start a voluntary service at the office by changing the work routines. This decision will be good for everyone who wants to avoid a sedentary lifestyle.

Eating More Sugars:

According to UCLA reports by Professor of neurosurgery, Fernando Gomes Pinilla, the things we eat affect how we think.

Studies show that high sugar diets and meals are detrimental to the brain. These slow down brain activity and limit learning and memory skills. In some cases, the body may demand more sugar (sugar craving) in order to deal with high stress. However, the body will need more energy after receiving certain types of stress. Sugar is the only way to deliver instant energy.

No doubt, the human brain is only 2% of the total body weight, but it consumes more than 20% of our resources. This is why we feel good when we eat junk foods because they have high salt and sugar contents with low nutrients. In this way, we feel happy, but junk foods never remove hunger. This habit offers malnutrition and disturbs the natural salt and sugar balance in the body. This is why the foods we consume have a big effect on decision-making power, stress dealing ability, and memory.

What to do?

Instead of avoiding sugar content such as foods and drinks, make sure you use good alternatives that can support the brain. Whole grains, berries, and green leafy vegetables are some of the excellent examples to get natural salt and sugar content with perfect nutrition.

Choose whole food diets that contain high-quality proteins and veggies whenever possible. If you still feel sugar craving, add a teaspoon to the cup of coffee. I prefer dark chocolate without sugar. It is best to use because of the natural combination. It not only satisfies the sugar craving but also activates brain activity. Also, don’t ignore healthy foods such as omega-rich meals, nuts, seeds, and healthy fats. According to the UCLA reports, including omega-3 fatty acids can minimize brain damage, especially caused by the high sugar intake.

And finally, make sure that you have a habit of drinking fresh water. Avoid dehydration at any cost. Dehydration directly affects the ability of the brain to think and perform functions, even if there are healthy foods in your daily meals. It may disturb the entire body.

Facebook Friends:

Remember, they don’t count. As humans, we love social interactions. According to a report by Harvard Adult Development, good friendships and relationships keep us healthy and happy. It is hard for humans to isolate and stay in the dark. However, Facebook friends and connections are not healthy alternatives to actual gatherings. These don’t provide a real sense of friendship. The level of adrenaline increases in the body when you feel lonely, even if there are hundreds of people around. Being alone doesn’t promote the feeling of loneliness. It happens when you don’t have quality friendship and connection. Studies show that lack of social interaction (high quality) can cause mental and health challenges. Human connections make or break the brain. This is why digital communication is not a healthy solution and we should promote face-to-face interactions.

 What to do?

The quality of connections and social interaction significantly affects overall brain health. It also changes the overall quality of life. In everyday life, you have to cover different tasks. People make To-Do Lists in order to organize their daily activities. Include your loved ones and friends in this list so you can enjoy quality time with people rather than chatting on computers and phones.

Socializing is more important than anything else in life. This is why we should include active meetings and visits in daily life. A study made by the University of Michigan reported that face-to-face interaction, even for a short period of 10 minutes, can positively affect the brain, especially for cognition and memory. Follow the covid-19 SOPs while meeting friends and colleagues. You can easily get the positive effects of face-to-face meetings without having health risks. 

People Don’t Do Enough of This:

Do you feel best and perform well even without sleep? It is hard to find such a moment in life. Let me guess: This will never happen in any case. We all understand that poor sleep leads to different issues such as lack of concentration, headache, bulging eyes, and mood swings.

Even though quality sleep is important for life, we usually ignore its significance. In the current productivity-driven world, most people compromise on sleep in order to work more and achieve their goals on time. Yet, sleep deprivation results are dangerous and can lead to dementia.

In the worst situation, poor quality sleep causes brain cell death, Alzheimer and memory loss. These changes may slow down the overall ability to think, remember and learn. Research also shows that lack of sleep might shrink the size of the brain.

When someone sleeps, the brain gets a chance to start the recovery process. It stops performing other vital activities to support memory, health, and damage repair. It also processes the daily experiences and things we learn in a day during this time.

What to do?

How much and how well someone sleeps can positively affect memory and brain health. Most people spend 7 quality hours sleeping. It is good to keep this time around 8 hours so you can get excellent results. It is also necessary to focus on the quality of sleep. One easiest way to improve the quality of sleep is by fixing a sleep schedule and going to bed early. Develop a little bedtime ritual so it will keep you calm down and comfortable before seeing the bed.

The use of health supplements to improve sleep quality is another option. This option has positive effects, but high care is necessary to use the supplements. Not all types of supplements are good for your health. You have to consult a physician before bringing a diet supplement with sleep benefits. On the other hand, minor changes in the lifestyle such as eating light meals at dinner can also be useful. Never use fast foods and soda drinks at night. Late-night meals and drinks are dangerous for the stomach and health. Take light meals at least 3 hours before your sleep time. This habit will offer a comfortable and peaceful sleep at night without stomach burning and acid burns.

Never let the Music Harm Your Brain:

Another neglected way people might be harming their brains every day is music. Undoubtedly, music is good for health, but it may be dangerous if you use headphones with high volume. Regular use of modern earphones has become a lifestyle. Several technology manufacturers such as Apple and Samsung have specialized headphones, ear pods and more for users. You may experience permanent hearing loss after using headphones for 30 minutes. The worst part of this hearing loss is that it is connected to cognitive decline and brain issues. If you live in busy cities and experience loud noises every day, this may also damage the brain. It leads to the partial or complete destruction of the brain cells related to hearing.

What to do?

I know that it is very attractive to listen to music using headphones. Earphones and headphones have become digital with modern features. We use earphones for multiple hours every day, even when walking, exercising, dining or hiking. Make sure that volume is adjusted and it is not above the limits. Whenever you utilize headphones for several hours, keep checking the volume regularly. We don’t feel that volume is increasing and hurting the ears most of the time. It doesn’t feel bad. Remember, it is dangerous and you have to be highly careful in order to protect your hearing ability.

Remove the headphones after every 50 minutes and take some rest. Let the ears feel good before putting the headphones on again. This strategy helps to adjust the volume as well as the brain’s ability to process the data. The volume should not cross the final limits. Digital headphones connected with phones show a warning message when users increase the volume. This is a great feature, and we must use it while enjoying our favorite songs, movies, and TV shows.

Final Thoughts:

Instead of overloading your mind with some negative feelings and experiencing brain damage, you must focus on healthy alternatives. Everyone is busy in life, but we must focus on the pros and cons of daily activities. We have to reevaluate our routines. This is helpful to see how to control the negative effects of modern lifestyle and technologies. Most of the activities and habits can cause serious health risks. The good news is that we have solutions and alternatives. It would be nice to focus on healthy activities and solutions to avoid brain damage.

 
 

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January 22, 2022 8 comments
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PESTLE Analysis of Emirates Airline
BusinessManagementMarketingSWOT & PESTLE 

Emirates PESTLE Analysis | Fly Emirates, Fly Better

by Shamsul January 20, 2022

Emirates PESTLE Analysis | PESTLE Analysis of Emirates

 

Emirates PESTLE Analysis investigates the brand on its corporate strategies. It analyzes the different outside factors like financial, political, social, innovational (PEST), which affects its business alongside environmental and legal elements. The PESTLE Analysis presents the mixed situations that impact the brand’s progress and recognition.

PESTLE Analysis assists with understanding business elements and further develops its business consistently. PESTLE analysis is likewise known as PESTEL analysis.

Here we begin the Emirates PESTLE Analysis:

Political Factors:

The political variables in the PESTLE Analysis of Emirates can be clarified as follows:

The aviation industry is exceptionally inclined to the political elements as the government consistently attempts to keep the traveler’s safety at the highest level of need. It is not just with regards to the clients for which government can influence the Company business yet additionally assuming the country from where it is based has any competition with the country where it needs to work. Emirates Airlines is a state-claimed service from UAE, which has tasks spread the whole way across the globe. It can cause a ton of economic loss for Emirates Airlines. Besides, the service is an auxiliary of the Emirates Group which is possessed by the public authority of Dubai’s Investment Corporation, so it is extremely regular that there is a ton of government effect on the vital choices of this airline.

Economic Factors:

The financial variables of PESTLE Analysis of Emirates:

The International Air Transport Association uncovered that by 2030 travelers going in planes will be multiplied to 8.2 billion.

It presents an incredible chance for the Emirates to extend its South and North American market and adventure into the Asian and European business sectors, where the airline market is developing at a fast speed. Quite possibly, the main part influencing the matter of Emirates is oil. Price changes in oil markets make the condition highly unpredictable to the organization to work in. Besides, the organization does not have the option to recover totally from the worldwide stoppage in the year 2008. The vanishing of Malaysian aircraft has also devastated the business. Individuals started to address whether air travel is pretty much as protected as the companies claim it to be.

Read also: SWOT ANALYSIS OF EMIRATES AIRLINE | FLY EMIRATES, FLY BETTER

Social Factors:

The social elements affecting Emirates PESTLE Analysis:

A few years back, airline businesses saw an abrupt development in their ticket deals from emerging nations like India, Australia, and China. The modest airfares and expansion in the earnings of individuals have incited travelers to choose airlines. The majority of individuals need to go in the plane; however, prior the high costs made it inconceivable for the working-class family to go in planes, yet the solid rivalry in the airline markets prompted a colossal cut in the prices of the tickets and in this manner makes it feasible for the working class individuals to go in planes. The lift in the travel industry likewise contributed to the increasing revenue of Emirates group. Individuals need to go all over the world and discover better places. This has opened an amazing option for the Emirates Group to expand its business.

Technological Factors:

The technological variables are of high significance that’s why discussing in the PESTLE Analysis of Emirates is important:

Like some other groups, Emirates Airlines is reliant upon great innovative progressions. Technology in this age is changing quickly to the point that any advanced development now strongly influences overall business performance. Airlines or any other businesses using the latest technologies have better chances to upgrade the systems. Thus, Emirates Airlines needs to stay aware of the innovation to stay the dearest air travel option on the planet. The organization has fostered a routing procedure that permits the aircraft to convey extra freight into Kabul International Air Terminal. Before what happened, assuming there is low visibility, cloudy condition, or bad weather condition in Kabul, it needs to offload the freight in Dubai. Presently the new route procedure empowers the Emirates to unload the cargo even in bad weather conditions.

Besides, it has expanded the capacity of the aircraft to convey extra freight (250 tons of cargo) into Kabul during bad weather conditions.

Read also: EMIRATES MARKETING STRATEGY

Legal Factors:

Following are the legal affairs related to the Emirates PESTLE Analysis:

Legal variables could be the claims by different individuals, organizations, legislatures, NGOs, and so forth against the business or the other way around. The European Union’s Supreme Court has applied compensations or fines on Emirates Airlines up to millions of pounds. The European travelers know their rights related to compensations if the flights are on delays especially more than 3 hours. Emirates Airlines always tries to keep the schedule tight. It is very rare for the airline to face delay fines and airport fines. However, it may happen under certain circumstances. American airlines have filed a petition against Emirates Airlines for using unfair business strategies and policies to develop its business in USA and Canada.

Environmental Factors:

The Emirates PESTLE Analysis discusses the environmental components influencing its business:

Nowadays, more and more travelers are looking forwards to using Green Travel options. Green travel is not a new term but it got significant attention in 2020. The covid-19 pandemic has a significant devastating impact on all the business sectors. This has changed the manufacturing, operational, and marketing strategies worldwide. Emirates Airlines uses fuel. It is believed that fuel-based businesses are a huge cause of global warming. It is time to replace the old airplanes with new models. The new models are efficient not only because of less fuel consumption but also for great combustion technologies. Passengers like to have airplanes that consume Green Fuels. Emirates Airlines must step forward and set a lead because it is a global airline leader.

Emirates Airlines has ordered more Airbus A380 planes because these are the quietest aircraft. It wants to ensure that its business doesn’t cause noise pollution. On the other hand, Emirates Airlines is using recycled materials such as plastic bottles. It is also signing agreements with bio-fuel suppliers worldwide. 

To close, the PESTLE Analysis of Emirates Airlines features the different components which affect its business growth and performance. This understanding helps to critically analyze the business factors for any brand.

We are thankful to the Content and Research Team for writing this technical discussion. We have tried to add political, economic, social, technological, legal, and environmental factors while composing this discussion for the ease of readers.

 
 

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Emirates Airline SWOT Analysis
BusinessManagementMarketingSWOT & PESTLE 

SWOT Analysis of Emirates Airline | Fly Emirates, Fly Better

by Shamsul January 20, 2022

SWOT Analysis of Emirates Airline

 

Dubai UAE is the headquarters of the Emirate Group. Emirates is the UAE’s biggest flag carrier that is operating globally. It is the parent organization of Emirates Airlines. Dubai’s imperial family entered in Airline business in March 1985. Emirates Airlines’ principal services and products are; Lounges, Ground Facilities, In-flight entertainment, Chauffeur-drive, ICE, providing food, lodge, and numerous others. Notwithstanding, its principal auxiliaries are Congress Solution International, Emirates Holiday, Emirates Tour, and Arabian Adventure. Let’s read SWOT Analysis of Emirates Airline.

Company Background

Company: Emirates Airline

Industry:  Airline

Founder & CEO:   CEO:  Ahmed bin Saeed Al Maktoum (1985–)

Founded: March 25, 1985, Dubai, United Arab Emirates

Headquarter: Dubai, United Arab Emirates

Present President: Tim Clark

Annual Revenue:   approximately 36 billion Emirati dirhams (2020-2021)

Net Income: AED 21.7 billion

Employees: 59,519 (March 31, 2020)

As indicated by Emirates Airline, earned 25.1 billion dollars in 2020, which was among the highest revenue generated by any airline. Out of which, the overall profit of the service was 288 million dollars. Nonetheless, the organization has utilized around 59,519 workers to deal with its overall tasks.

The top rivals of Emirates Airlines are Etihad Airways, British Airways, Jet Airways, Delta Airlines, Air France, Qatar Airways, Qantas Airways, Virgin Atlantic, American Airlines, Turkish Airlines, Lufthansa, Malaysia Airlines, Air India, and Singapore Airlines.

Today, we will examine the SWOT analysis of Emirates Airline. It will examine the elements such as internal and external affecting one of the world’s driving carriers. Here is the swot analysis of Emirates Airline.

Strength of EMIRATES AIRLINE

Customer Care:

Emirates Airline offers in-flight diversion amusement, entertainment lounges, airport chauffeur drive, and lodge facility. Emirates Airline gives brilliant client support to ensure that clients have the best experience on board.

Marketing:

Emirates Airline uses different web-based media sources for marketing, advertising, and promotion. 

Like Google, LinkedIn, Instagram, YouTube, Facebook, Twitter, and different channels like print media, radio and TV. The group has put a great deal of focus on marketing.

Destinations:

Emirates Airline has a large fleet carrier of 300 airplanes. Nonetheless, the organization offers travel services in 150 cities and 157 travel destinations in 80 countries. Before the Coronavirus pandemic, the service was working as 3600 flights in a week at the main terminal 3 of the Dubai International Airport.

Loyal Customers:

Emirates Airline has set up an extremely enormous data set of its regular clients through consumer loyalty and different options of information collection. Emirates Airlines hopes that satisfied customers will surely come back and like to travel with the airline in the future.

Oil-Rich Country:

Dubai is among the oil-rich countries. Dubai’s imperial family is the proprietor of Emirates Airlines. It implies that the organization has an abundance of limitless oil stock. As such, the organization doesn’t need to stress over the fuel cost.

Solid Backing:

Dubai’s administration has turned into a center point of the Asian business and corporate market with plenty of assets. When an airline has solid power backing, it could confront numerous financial emergencies like Coronavirus.

Brand Value:

As indicated by Statista in a report, the brand worth of Emirate Airlines was 6.3 billion dollars in 2020. Emirates Airline has marginally tumbled from 6.8 billion due to covid-19 lockdowns. Nonetheless, the company is positioned at the 4th rank as far as the brand worth of the world’s driving carriers. United, Delta, and American Airlines have the world’s most elevated brand values.

Sponsorship

Emirates Airline has supported many tasks like installing cables over the River Thames, London. It was one of the prominent supporters of games like FIFA World Cup, ICC Cricket World Cup, Australian Turf Club Autumn, Indian Premier League, Super League Rugby League, Scottish Junior Football Association, and others. This is a marketing strategy that intensifies the brand recognition of Emirates Airline and makes it a prominent option for travelers participating in these games and events.

Read Also: EMIRATES MARKETING STRATEGY

Emirates Airline Weaknesses:

High Expenses:

The airline industry has become extremely competitive lately. Along these lines, Emirates Airline needs to contribute a ton of assets to keep up with its market position.

Onward Moving Traffic:

Emirates Airline has a business relying on international travelers. It has a small proportion of travelers from the local area. The vast majority of the travelers of Emirates Airlines are foreigners and outsiders who either visit UAE for tourism or for jobs. At the point when the pandemic of Coronavirus began, they all delayed their travel plans.

Not In the USA

The USA is the leader in this industry and the world’s biggest rich customer market. In any case, Emirates Airlines doesn’t appear to ground its services in the US. This low level of presence in the US market is a significant shortcoming of the organization.

Opportunities for EMIRATES AIRLINE:

Partnership:

Emirates Airline must make partnerships and alliances with other airlines in various business sectors. It would assist Emirates Airlines with extending its geographic market and draw in a ton of new travelers.

More Destinations:

Emirates Airline is at present offering 157 destinations in 80 countries. Presently, the organization should add more areas to its course list. It would build airlines’ market reach and impact in the global market.

New Fleet:

It’s no question Boeing and Airbus are both the world’s top carrier producing options. Emirates Airlines has a current fleet that contains Airbus380 and Boeing777. Presently, the organization should purchase airplanes from others manufacturers. It would lessen the risk and increment the trust of clients.

Read Also: EMIRATES PESTLE ANALYSIS | FLY EMIRATES, FLY BETTER

Threats of Emirates Airline:

Regulations:

Since Emirates Airline belongs to the Middle East, the carrier is confronting trouble making its name in the American and Western markets. It’s not simply restricted to social phobia or cultural difference; Emirates Airlines likewise needs to confront extreme regulations.

Contest in the Middle East:

Emirates Airline in the Middle East has become exceptionally popular. Numerous local and foreign avionics groups are giving air-travel facilities. Emirate Airlines contributes a great deal of assets to keep up with its market position. It has diminished the overall productivity of this group.

Pandemic:

UAE is an oil-based economy that also relies on tourism. The Coronavirus pandemic and developments in the eco-friendly sector have affected both businesses. This airline has been declining from that point forward.

Emirates Airline SWOT Analysis Conclusion:

After a careful investigation of the Emirates Airline SWOT Analysis, we have inferred that Emirates Airline is without a doubt one of the world’s famous air carriers. The worldwide monetary crisis, expanding support cost, legalities, and modern traffic are a portion of the primary difficulties. Emirates Airline ought to grow its market by making partnerships and alliances in the other business sectors to resolve these issues.

 
 

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Marketing Strategy of Subway
Writing

Subway Marketing Strategy | Famous For Providing New and Nourishing MTO

by Shamsul January 20, 2022

Subway Marketing Strategy | Marketing Strategy of Subway

 

Established in 1965, the brand SUBWAY is one of the world’s biggest eatery networks in 45,000+ areas all over the planet. Since its commencement, the subway has been famous for providing new and nourishing MTO (Made-to-arrange) veggie food sources. Here, we are going to analyze the Subway Marketing Strategy.

Serving clean, inexpensive food options with fantastic client services and extension of its outlets helped Subway in turning into #1 inexpensive food chain around the world.

Subway Marketing Strategy:

Segmentation, Focusing, Situating In the Marketing Procedure of Subway:

Subway utilizes a blend of segment and topographical division to make its items more attractive to the designated group of clients.

The most extensive single-brand eatery network utilizes undifferentiated focusing on technique to plan the contributions and facilities according to the clients’ decision.

It utilizes a value-based situation procedure to make a dependable brand picture in the brain of the possible buyers.

  • Marketing blend.
  • SWOT analysis.
  • Mission – “Not Available.”
  • Vision – “To turn out to be #1 in the list of eateries worldwide while keeping up with the taste and newness”
  • Slogan “Eat Fresh.”

Read On: SUBWAY PESTLE ANALYSIS ASSISTS IN ADDED BUSINESS GROWTH

Competitive Benefits in the Subway Marketing Strategy 

Countless Chains on the Planet: 

Doctor Associates owns the brand Subway having 8% of the income from 45000+ diversified outlets on the planet with a presence in more than 120 countries.

Low or No Functional Expense:

Doctor Associates doesn’t claim any of its diversified outlets that shield them from the danger of failure or the burden of finance because of functional expense.

BCG Matrix in the Subway Marketing Strategy

The submarine sandwich with salad is the new Subway offer for veggie and non-veg buyers worldwide.

This submarine sandwich and mixed green stars in the BCG rating though non-veg menu options, baked items like biscuits and doughnuts are a question mark in the BCG network because of the presence of an enormous number of players in the section.

Distribution System in the Subway Marketing Strategy

Subway is the most prominent chain administrator on the planet, having 45000 eateries or outlets internationally, all being worked on the diversified model. The proprietor organization Doctor’s Associates receives 8% of the total income from each outlet.

Brand Value in the Subway Marketing Strategy

In the list of top significant brands on the planet, subway remained at 87th position (according to a report published in May 2016). Forceful promoting brand contributions across different channels have supported the brand is expanding its presence in the industry.

Read On: SUBWAY SWOT ANALYSIS – GLOBAL QUICK SERVICE RESTAURANT

Competitive Study of the Subway Marketing Strategy

Fast food businesses are giving head-on rivalry to Subway. However, because of its engaged marketing methodologies featuring solid eating options, quality, taste, nourishment, and a few other well-being-related advantages, Subway has the upper hand economically.

Market analysis of Subway Marketing Strategy

The inexpensive food market is overflowed with MNC’s and nearby food joints taking each other portions of the overall industry. With 45000+ franchises across the globe, Subway is the leading player in the QSR business (Quick Support Restaurants). It is in front of many chains like KFC, Dominos, McDonald’s, and so on.

Evolving way of life, rising medical problems, changing dietary patterns, and expanding health factors influence the development of this industry’s businesses.

Client Analysis in the Subway Marketing Strategy

Clients of Subway have a high health consciousness. They are individuals (around 15-40 years) who love traveling with their families, friends, companies, and colleagues. Subway has successfully got attention in this group. Subway Marketing Strategy explains that it is more famous among college and university students when it comes to the quality and price of fast-food items. 

 
 

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PESTLE Analysis of Subway
BusinessManagementMarketingSWOT & PESTLE 

Subway PESTLE Analysis Assists in Added Business Growth

by Shamsul January 20, 2022

Subway PESTLE Analysis Assists in Added Business Growth

 

PESTLE Analysis of Subway examines the brand on its business strategies. Subway PESTLE Analysis inspects the different factors such as external like Political, Economic, Social, and technological (PEST), which influences its business alongside environmental and legal variables. The PESTLE Analysis features the diverse extraneous situations that influence the brand’s activities.

PESTLE analysis is a basic structure for organizations like Subway, as it assists with understanding business sector elements and further develops its business persistently. PESTLE analysis is additionally known as PESTEL analysis.

Let’s begin the Subway PESTLE Analysis:

Political Factors:

The political elements in the PESTLE Analysis of Subway can be clarified as follows:

Subway works across the globe in more than 100 countries, and staying aware of the different guidelines traversing across these nations is a significant undertaking that the franchisee needs to deal with. These are the progressions that straightforwardly influence their day-by-day activities. One such element is the wellbeing, security, and food sterilization rules that contrast from one country to another. A significant model that impacted the activities of Subway was Brexit. It prompted vulnerability about the eventual fate of different restaurants and fast food chains as the progressions that would happen to assume the division went through were questionable.

There are strict principles connected with obtaining meat items that influence Subway’s business in specific areas. This should be remembered that every one of the principles and guidelines is interlinked. These guidelines additionally influence the simplicity of carrying on with work. Suppose the guidelines in setting to cheap food joints are mind-boggling and assume the area is questioned or upset. In that case, individuals selected to take up a chain will be less.

Read More: SUBWAY SWOT ANALYSIS – GLOBAL QUICK SERVICE RESTAURANT

Economic Factors:

Following are the main financial elements in the Subway PESTLE Analysis:

With expanding costs of natural resources and keeping its menu reasonable, Subway needs to foster proficient techniques to amplify its benefits.

With the decline in expendable wages in countries with inflation risk, the odds of acquiring higher benefits are lower. Subsequently, focusing on nations that have a more steady economy is significant. Economically affected nations like the US in 2007 are an awful region to work in. Higher is the joblessness rate in a locale, more straightforward it is to get modest work. A significant mishap will happen to assume Subway neglects to stay aware of the quickly developing pattern and new business rivalry. Focusing on regions where individuals are more conscious about health and spend more on a bite is where the subway ought to be. Areas with lower corporate duty, for example, India are locales where the higher benefit is a benefit. Therefore, Subway must understand the value of financial factors while developing its business strategy in different countries.

Social Factors:

Following are the social variables affecting Subway PESTLE Analysis:

The different convictions about inexpensive food being undesirable were washed off by Subway. By giving one of its sorts, low calorie ‘Subs’, the cheap food tie figured out how to acquire speedy prominence. There are certain convictions that Subway needs to deal with. Their necessities rather than accessibility should serve certain nations that trust in Halal meat over the others. Relationship with contention can corrupt any name as was the situation with Subway, when its representative, Jared Fogle, was indicted on sexual harassment charges. This prompted a decrease in deals across different districts. Staying aware of the forthcoming generation requirements for decisions is a significant assignment that Subway needs to attempt. In the event that this step doesn’t occur persistently, the plan of action that Subway has made throughout the long term will go for a throw.

Read More: MCDONALD’S MARKETING STRATEGY | MCDONALD’S BRAND POWER

Technological/Innovative Factors:

The innovative variables in the PESTLE Analysis of Subway are here:

In the present occasions, innovation is a significant deciding component for the achievement or unsuccessfulness of a business. Over the course of the years, Subway has figured out how to catch these changing patterns and has adjusted very well. A web-based media presence is an unquestionable requirement. It has different online media handles where it regularly posts about the most recent updates, just as food menus, customer relationships, etc. It likewise has an online office where one can see every one of the accessible variations just as benefits of different items that are accessible over the counter. Subway also runs a client dependability program alongside a chatbot for individuals to put in their online requests. They engage with testing booths in selected areas across the world.

Subway should attempt to wander into mechanical technology. Such as robotics with additional improvement in technology to acquire an upper hand.

Legal Factors:

Following are the elements in the Subway PESTLE Analysis related to laws:

While working across the globe and dealing with such an enormous number of nations, the odds of getting hit by a claim always remain high. Subsequently, to keep away from significant harms, the franchisor, just as the franchisee, should be side by side with the evolving legalities. There are different heads under which the laws are applicable to an organization. Yet the significant ones that the organization needs to deal with are work laws and packaging. Franchisee laws connected with contract recharging, consistency of cleanliness of laborers, and appropriate garbage removal are also important. The legalities should show the nutrition information in different areas.

Alongside showing, giving the right substance is likewise significant. The new scandalous case by Subway on CBC was a stunt to lessen its impact of being trapped in providing soy protein rather than chicken. Cleanliness is vital in European nations and the United States while in different nations, the tension is less. Consequently, keeping this large number of guidelines is vital for Subway’s business.

Read More: MCDONALD’S SWOT || SWOT ANALYSIS OF MCDONALDS

Environmental Factors:

This Subway PESTLE Analysis will discuss environmental components influencing its business.

The system of Subway is focused on giving a wide scope of food decisions while lessening its environmental effect and making a positive impact on society. Dealing with IPC (Independent Purchasing Company), Subway focuses on making more feasible choices for energy-effective stores and packaging and embraces water conservation. Subway also calculates the total fuel it burns to manufacture, storage, supply, and other tasks. This is essential to make the business environment friendly. The tissue and paper towels across Subways are 100 percent recyclable.

They print napkins utilizing water-based inks or soy-based inks. Also, surprisingly the reused plastic they are using now is 25% and that can be further processable. A significant issue that the subway may confront is the consistent packaging material with the main principles across its different franchises. There is a need to ensure that all the materials are in use for business are eco-friendly with more recycling options.

The Idea of ECO Cafés:

The idea of ECO cafés taken up by different franchisee owners is one more step towards establishing a more practical scenario. Since Subway works across 100+ regions, the need to follow the different changes to make in the natural strategies across these nations is a huge task. Just through consistent observing and changes, Subway will actually want to make arrangements productive enough for all its franchisees.

To close, the above PESTLE Analysis of Subway features the different components which impact its business growth and prominence. This understanding assists with assessing the criticality of business factors for any brand.

We are thankful for the corporate services, data organizations, and independent survey facilities to provide useful information. This PESTLE analysis of Subway wraps up the information present in different sections. It is a great choice for food chains and restaurant businesses looking to establish a successful journey. Subway is a great example for these businesses because of its superb management in a reasonable budget.

 
 

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SWOT Analysis of Subway
BusinessManagementMarketingSWOT & PESTLE Writing

Subway SWOT Analysis – Global Quick Service Restaurant

by Shamsul January 16, 2022

Subway SWOT Analysis | Global Quick Service Restaurant

 

This is Subway SWOT Analysis. Find more details on this analysis in the discussion below.

Company Background

Company: Subway

Industry: Restaurant

Founder:  Fred DeLuca, Peter Buck, Carmela DeLuca

Founded: August 28, 1965, Bridgeport, Connecticut, USA

Main Headquarter: Milford, Connecticut, USA

Type:  Private

CEO: John Chidsey

Products: Submarine sandwiches, Pizzas (some locations), Salads

Number of Location: 37,540 (Jun. 2021)

Area Served: 100+ countries

Number of Employees: 410,000, including franchises, (2021)

Net Worth: As of January 2022, Subway’s net worth is an estimated $15 billion

Revenue:  US$16.1 billion (2019)[4]
                     US$10.2 billion (U.S.)[5] (2021

Main Competition:

Wendy’s Company, Yum! Brand Inc., McDonald’s Corporation, and Burger King Worldwide Inc.

Subway is a popular fast-food chain in America. It has headquartered in the USA and it offers salads and submarine sandwiches. Doctor Associates, Inc. owns this largest single-brand food chain. Subway is the second-largest operator in the world after Yum! Brands. Get more details about Subway and its SWOT Analysis here.

SWOT:

Subway SWOT Analysis
StrengthsWeaknesses
Excellent degree of customization.Biggest restaurant offering fast foods in the world. Promotional and marketing strategies.Option of healthy meals. Associations with American Heart Association and British Heart Association. Franchises own all the restaurants. Low cost of startup.Usually uses cheap interior designs for outlets. High worker turnover. Stores are not consistent in the matter of service delivery. Too much pressure on franchises.
OpportunitiesThreats
Upgrading demand for quality and healthy foods. Home meal delivery. Making new customer groups and changing their habits. Drive-Thru option.Saturation in developed countries. The trend toward organic and healthy eating. Local fast-food chains. Currency rate changes. Legal cases against Subway.
Subway SWOT Analysis

Read More: MCDONALD’S MARKETING STRATEGY | MCDONALD’S BRAND POWER

Strengths | Subway SWOT Analysis

  1. Excellent degree of customization: Clients always love to select and the more options they can get about their shop the happier they are with it. This fast food chain is a best option than any other restaurant in this industry because it offers meal customization.
  2. Biggest restaurant offering fast foods in the world: Yes, Subway is among the top restaurants with the largest network of fast food chain. It currently operates nearly 38,000 restaurants. It is present in more than 99 countries and it offers a strong competition to McDonalds and other fast food restaurants in the world.
  3. Promotional and marketing strategies: It always utilizes best marketing and promotional strategies. The only purpose of these efforts is to attract more customers. Subway grows its customer base with the help of special offers. For example, it offers food deals starting from $5 only.
  4. Option of healthy meals: It presents wide range of high quality but low calorie foods. Subway always ensures nutritious and fresh quality in order to deal with the health standards. It is hard to find such quality anywhere. Subway is more interested to design food menus according to the latest trend of healthy and organic eating.
  5. Associations with American Heart Association and British Heart Association: Subway has gotten endorsements from the two associations that it serves best dinner choices, which is an incredible certification and separates the business from other drive-through eateries.
  6. Franchises own all the restaurants: Subway doesn’t claim any cafés itself so it encounters less danger. It can focus on its endeavors on promoting and developing the franchises.
  7. Low cost of startup: One reason behind such a high development pace of Subway stores is the low cost of startup. Subway stores are more modest and require less cash for leasehold gears and improvements.

Read More:

Weaknesses | Subway SWOT Analysis

  1. Usually uses cheap interior designs for outlets: Subway eateries don’t have a superior interior plan and quality that would invite everybody to remain and feel easy than in the contender’s cafés.
  2. High worker turnover: Subway Sandwich Artists work is a low talented but a low paid work. It offers high worker turnover and low performance, which builds extra expenses and adds overall expenses of Subway.
  3. Stores are not consistent in the matter of service delivery: The business battles to guarantee steady management and quality all through it stores thus a dining facility in one store might satisfy a client when another may neglect to do that.
  4. Too much pressure on franchises: In spite of the way that Subway neglects to guarantee predictable quality all through the stores it applies a lot of pressure on its franchisees. This is done through the agreements that are more ideal for the franchisor. An illustration of such high control is seizing of franchisee cafés assuming the later one is battling to keep them open.

Opportunities | Subway SWOT Analysis

  1. Upgrading demand for quality and healthy foods: It’s an option whereupon Subway develops itself and could additionally present low salt, low fat, and more nutritious menus.
  2. Home meal delivery: Subway could take advantage of a chance of conveying food to home and expand its access to clients.
  3. Making new customer groups and changing their habits: Changing client propensities address new requirements that should be met by organizations. Up to this point, Subway has just a single variety of food chain, distinctive to its close rival Mcdonald’s, which attempts to fulfill the customer’s requirements by accessing them with the help of modern services such as McExpress, McStop and McCafé.
  4. Drive-Thru option: McDonald’s now offers just drive-through cafés, which is an incredible chance for Subway to hop.

Threats | Subway SWOT Analysis

  1. Saturation in developed countries: The cheap food market in Europe and America is stuffed by so many drive-through chains and this ends up being a risk to Subway as it thinks that it is difficult to establish in the developed countries.
  2. Trend toward organic and healthy eating: Subway’s menu offers better selections of options, while the rest of menu is high in salt, contains numerous calories and is joined by soda beverages. Clients who care about their food and health might quit for something different rather than Subway.
  3. Local fast food chains: Regional drive-through restaurants can offer better food and menu that precisely address local tastes.
  4. Currency rate changes: Subway gets quite a bit of its revenue from foreign activities. That income must be exchanged with dollars and may influence the organization’s benefits, particularly when the dollar surges against different currencies.
  5. Legal cases against Subway: Subway has been involved and lost a couple of claims in the past in view of the poor strategies in regards to franchisees performance. Claims are costly, tedious and harm the company’s image.
 
 

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January 16, 2022 7 comments
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Lenovo PESTLE & SWOT
BusinessManagementMarketingSWOT & PESTLE 

SWOT And PESTLE of Lenovo – Get to know Organization’s Vision

by Shamsul January 15, 2022

SWOT And PESTLE Analysis of Lenovo

 

Lenovo Organization Overview

Lenovo belongs to the Chinese Fortune Global 500 organization carrying on with work in 180 countries and has a strength of 71,500 workers (2021). The organization’s vision is to make personal gadgets that individuals are inspired to claim, a culture that individuals have desires of joining, and a believed business that is regarded around the world. There are two business sectors: Intelligent Devices Group manufacturing PCs, Mobiles, Smart gadgets, and the Data Center Business Group delivering management, servers, programming, administrations, and capacity building. The Incubator Group and Lenovo Capital uphold the organization and drive development through interests and incubation in new businesses that are in arrangement with the Intelligent Transformation procedure of the organization.

Company: Lenovo Group Limited

Romanized Name:      Liánxiǎng Jítuán Yǒuxiàn Gōngsī

Native name:   联想集团有限公司

Founder:  Liu Chuanzhi

Founded:  1 November 1984; Beijing

Main Headquarter: Beijing, China

Sub Headquarters:     

Hong Kong: global headquarter

USA: Operational headquarters Morrisville, North Carolina

CEO:  Yang Yuanqing (Chairman and CEO)

Products: Personal computers, servers, smartphones, supercomputers, printers, scanners, peripherals, televisions, storage devices

Type:  Public

Number of Employees: 71500 (2021)

Revenue: US$60.742 billion (2021)

Net Income:  US$1.313 billion (2021)

Lenovo’s keen gadget sector drives the organization’s solid management even in 2021. Under this business category, Smartphone and PC Devices are the star units that keep on generating gigantic benefits. Lenovo holds a portion of 24.4% of the Personal Computer industry holding its #1 status in PCs.

Additionally, Lenovo further developed by utilizing its advancement as exhibited in the release of ThinkBook Plus. This device offers a top cover e-ink display. The ThinkPad X1 Fold is a laptop having a foldable screen, and the world’s first 5G connectivity – Yoga 5G, in 2020.

Lenovo Group Mission:

Besides, the release of Motorola Razr in 2020 is a reemergence of the organization in the exceptional versatile category, continuous attention in the coming days. Lenovo’s corporate plan of action is hybrid and one more critical aspect of the organization. The plan of action is a blend of both organization-possessed creational abilities and unique plan makers that effectively develops imaginative items productively while making the control of item improved and supply network activities more compelling and simple.

Lenovo Group Mission is very clear and is to be the Leader. It also wants to be an Enabler of Intelligent Transformation. It has a USP or Unique Selling Proposition that contributes to being the world’s biggest PC developer by selling more units in 2021. Lenovo is likewise one of the biggest hardware organizations around the globe.

SWOT Analysis of Lenovo:

Lenovo is named as the world’s biggest PC Vendor, third-biggest cell phone organization, and one of the biggest hardware manufacturers internationally. Obviously, Lenovo’s main abilities present the organization with an upper hand over its adversaries. In this manner, the SWOT device assists with recognizing all interior and outside factors that impact the business and its tasks. The SWOT analysis reveals a conversation on the way that the organization expands on its assets to beat root risks and interior weaknesses in its large-scale scene. The analysis likewise provides relevant options in the outer sector. It can be consolidated to additionally reinforce the organization.

Lenovo remains as a top player in the PC and hardware manufacturing industry because of a portion of its faultless assets like a main situation in the PC market, enormous and creative item portfolio, broad openness in Chinese and other developing business sectors, uncommon advertising and appropriation procedures, solid items with practical estimating, and so forth.

Lenovo’s Versatile Business:

In any case, the organization needs an additional expansion on its assets to beat a portion of its inborn risks like the absence of brand discernment in large economies, successive item reviews, slow development of market share because of high rivalry, and copied items. Business developments, vital coalitions and management, entrance into more up-to-date markets, and more are useful learning experiences that let Lenovo win outside competition. Also, 2022 will keep on being a time of additional interest in Lenovo’s versatile business to animate current and future learning experiences in novel and rewarding business sectors.

Exceptional rivalry from global and nearby players, clone market, value wars, quickly evolving innovation, programming piracy, and so forth are dangers that can ruin Lenovo’s development and productivity.

 

Here is the Lenovo Group’s SWOT analysis with detailed analysis and findings:

StrengthsWeaknesses
Solid financial management across the group. International leader in the conventional PC industry. Successful initiatives for brand building.Geographically versatile revenue mix.Interest in supporting abilities as a manufacturer of end-to-end solutions. Changing conventional serve business into a diverse portfolio database setup.Weak smartphone strategy compared to rivals. Data breaches and cyber-attacks.
OpportunityThreats
Developing Smart Home industry globally. Options in database setups in India.Solid market ability to develop IoT business.Trade rivalries and wars against China by the USA. Economical risks due to the international scale of operations.Disturbance in supply chain services, systems, and components. The risk associated with the management process and quality. Strong competition. Quickly changing trends in markets.
Here is the Lenovo Group’s SWOT analysis with detailed analysis and findings:

Read More: REASONS TO USE SWOT & PESTLE ANALYSIS FOR BETTER MARKETING

PESTLE Analysis of Lenovo

In 2021, organizations working in the electronic field are profoundly controlled by tech patterns like Virtual Reality, Internet Of Things (IoT), Augmented Reality, Machine Learning, Artificial Intelligence, and Blockchain. Consequently, organizations require a talented cutting-edge labor force having experience in the latest technological sectors. Subsequently, the PESTLE analysis is used to show a conversation on such patterns, variables, and exterior powerhouses especially political, economical, social, innovative, natural, and legal, their result on the PC and equipment industry and widely on Lenovo brand.

The PEST/STEEP/ PESTLE analysis report is a pictorial design to investigate the result of outside factors on the large-scale factors that impact the service of Lenovo organization. It is to be sure, a valuable method to concentrate on the effect of forces to be reckoned with Lenovo’s plan of action, business contextual investigation, market procedure, and development direction.

Evidence of Innovation:

Industry-based organizations are tested by worldwide economical elements that incorporate never-ending international vulnerabilities, shortages in the supply chains, and recently the flare-up of the Corona Virus. In any case, the eagerly awaited tech pattern of 2021 is evidence of innovation in the medical sector and the usage of 3D image technology. These points provide Lenovo with gigantic business options in cutting-edge prosthetics. Present in 180 countries, Lenovo is significantly impacted by different worldwide political and legal variables. Since Lenovo is settled in China it fundamentally needs to comply with the laws and guidelines imposed by the Chinese government for international and national setups.

Likewise, Lenovo should guarantee it follows both public and worldwide standards to control environmental contamination and decrease energy utilization. Especially the Chinese government empowers Green IT organizations that insignificantly affect the climate. The Lenovo holdings isopsophic index is under 30dB making it a Green IT service in the noise pollution sector. It takes up its natural and social obligation too severely and requests its network to follow something very similar. The organization utilizes bio-based materials like sugarcane and bamboo to decrease its package utilization, waste, and fossil fuel emission levels.

 

Find detailed analysis of the Lenovo Group and its PESTLE/STEEP/PEST analysis report:

PoliticalEconomical
Influence of China-US trade conflict. The intervention of Chinese nationalist factors in business.Global macroeconomic scenario.
SocialTechnological
Expectations of Generation Z and Millennial.Technological advancement in the latest gadget-friendly world. Intelligent transformation solutions.Strategic partnerships.
LegalEnvironmental
Intellectual asset rights in the technology sector. Data privacy problems in this sector. Sustainable packaging and transport. Corporate struggles to get sustainable development targets set by the UN. Facing the risk of climate change.
Lenovo Group and its PESTLE/STEEP/PEST analysis report:
 

Aside from SWOT and PESTLE Analysis we Likewise Do:

  • Value chain analysis.
  • Five powers of porter.
  • BCG Analysis.
  • Key Success Elements.
  • Competition Analysis.
  • Positioning Analysis.
  • Different models and investigations such as segment target.

Our custom exploration facility gives sharp analysis you really want to dive into the right information and settle on the best choices for your business. Wiselancer accomplished investigators and experts will guarantee complete inclusion and design it to meet your requirements.

 
 

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Read More:

SWOT Analysis of The Procter & Gamble Company (P&G)

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SWOT Analysis of Lego 2021 | The Toy Company

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