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Importance of Commissioning
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Importance of Commissioning in Technology

by Shamsul

Importance of Commissioning in Technology

Updated on 9th Feb 2023

Over and over again, commissioning has been one vital aspect of the majority of projects. Managers who are part of this endeavor are responsible for making certain that every standard is met, prior to their transferring the task as a portion of their duties of commissioning. Technology is now part and parcel of improving systems for commissioning and making them less difficult to organize.

As a result, such managers have so much to study as well as impart their subordinates. It is changing continually and a large number of these alterations are unavoidable. Failure to adapt to such changes will leave them far behind.

This write-up studies the changes of commissioning, in addition to the associated technology. Furthermore, it will analyze the prospect of commissioning.

 
Previous Technology for Commissioning
 
In times past, managers assigned to commissioning had to grapple with so much form filling. All their filing was done on tangible files. This was difficult to lug about from one work site to another.
 
At the assessment process, the tools were equally not sufficient. The degree of exactness was more or less lower than it is currently. In addition, looking at a task and getting a report ready usually took considerably additional time when compared with presently.
 
As time goes on, technology has evolved this division at a quick rate. Managers who have put in several years are able to confirm that it is substantially better now. The erection and structure industry has become a completely changed sector. The managers in charge of commissioning cannot stop thanking technology.
 
 
Present-day Technology for Commissioning
 
Youthful managers who are fresh out of school are provided with skills plus the knowledge to welcome technology as a means of doing their jobs with ease and in an improved way. Managers who have spent a long time on the job have no choice but to adapt to the times.
   
 
Deployment of applications plus programs that schedule and arrange work has taken over the division today. Managers are now able to go about with smartphones which contain every piece of data needed. These managers can make presentations with ease, just by using a projector and a cell phone. If they choose not to use a phone, they have the choice of using laptops.
 
Technology sure has bridged a massive gap in the field of commissioning. Now, people need groundbreaking projects with numerous details. Technology makes it easier to verify the given standards. Furthermore, technology has shortened the time for producing results, while still maintaining quality.
 
A number of the events are coordinated to give details to a number of groups, as soon as the task finalizes. Indeed, this is a tremendous alteration and change.
 
 
Imminent Technology for Commissioning
 
People, who work in the field of project management, as well as the pioneers of the technological world, work hand in hand to devise improved methods of getting things done.
 
People look forward to improved applications which are more innate to use plus linked with everyone. Up and coming are smart cameras which would spot errors. Every of these is intended to help humans reach logical conclusions.
   
 
Commissioning is still a vital process in any task. Technological changes are advantageous to them. It is fantastic that this division is kept abreast all the way. With this, we look forward to a better future.
 
 
 
 
 
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  Coca Cola Marketing Strategy  
 
 
BusinessMarketing
 
Coca Cola Marketing | Marketing of Coca Cola
 
 by Shamsul   
 
 
 
 
 
 
Coca Cola Marketing | Marketing of Coca Cola
 
Updated on 11 th Feb 2023
  
Coca Cola is one of the most popular beverage producers and distributors with a huge network in more than 200 countries. It has a wide range of still and sparkling beverages. Coca Cola’s 80 % revenue comes from countries other than the USA. Coca Cola has strong brand recognition as more than 94 % of the world’s population knows about Coca Cola (Business Insider). Moreover, Coca Cola Marketing Plan is very aggressive and strong in all regional markets of the world.
 
 
Segmentation, Targeting & Position:
 
While talking about the Coca Cola and its Marketing Plan, it is necessary to focus on segmentation, targeting and position factors. Segmentation is a specialized technique allowing companies or producers to create products according to different types of customers. Coca Cola doesn’t use this conventional approach but it produces new products to catch the audience.
 
It utilizes a combination of targeting and non-targeting marketing strategies for its products in various corners of the world. For example, Cola product is famous worldwide and admired by almost all age groups. Coca Cola uses various marketing or promotion options to create more recognition using events, occasions, and others. Normally, this company faces high competition by the non-alcoholic beverage producers.
 
 
Coca Cola Marketing
 
Marketing mix: Study more about marketing mix.
 
SWOT Analysis: Get more details about Coca Cola’s SWOT analysis.
 
Mission: “The main task is to provide a healthy and safe beverage to all the consumers. Coca Cola always takes decisions to achieve the following targets.
 
     
  • Refreshing the world.
    •  
  • Inspire the moments of happiness and optimism.
    •  
  • To make difference and value.”
    •  
 
Vision: “The main vision of Coca Cola Company is to provide the best beverage to the people. It understands the demands of growing business worldwide. the company wants to win the race of competition by producing high quality healthy refreshing beverages for all consumers. It determines the vision on the basis of the following factors.
   
 
     
  • People: It produces the best employment opportunities for the people around the globe.
    •  
  • Portfolio: It is launching a portfolio of top quality beverages according to the demands and desires of consumers.
    •  
  • Partners: It is producing a great environment for the partner companies, individuals and groups. It has a big network of distributors, suppliers, and retailers. Together they want to achieve the best value.
    •  
  • Planet: It is trying to develop a sustainable approach worldwide. It helps the societies and communities to have a sustainable system which supports a sense of responsibility.
    •  
  • Profit: Just like other manufacturers, it also wants to maximize the profits in the long-term with the help of considerable advantages for everyone affiliated to it.
    •  
  • Productivity: It wants to be a highly active, lean and effective organization in the world.”
    •  
 
 
 
 
 
Coca Cola Marketing Plan
 
What are Competitive Benefits?
 
Coca Cola enjoys several competitive benefits because of the effective Marketing Plan. It has various edges such as cost control, operations, brand portfolio, customer relationship and channel marketing.
 
 
Operations: Coca Cola believes to produce more creativity around. It has developed FEMSA to produce the bottles for all operations. This is a significant approach allowing Coca Cola to focus on other operations to grow business. On the other hand, it also creates more employment opportunities for people around the globe.
 
Cost control: It has a special product portfolio, economies of scale and outsourcing operations helping to cut the overall production costs and maximizing the total revenue.
 
Strong brand portfolio: Coca Cola offers a wide and powerful portfolio of healthy beverages to consumers and helps them to explore the best taste. It tries to capture the new heights of growth in various markets. It produces soft drinks (carbonated), bottled water, iso-tonics, orangeades, juices, teas, milk, energy drinks, beer, and even coffee.
   
 
Collaborative customer relationship: Coca Cola strongly promotes the culture of effective and responsive customer support. It has high values for the stakeholders. It is now involved in macro as well as microeconomics of various countries. From manufacturing to bottling and distribution to retailers, Coca Cola is a big opportunity for a sustainable economy.
 
 
BCG Matrix in Coca Cola Marketing Plan
 
Depending on the demand and competitive status, Coca Cola captures varying levels in the BCG Matrix. The Star rating goes to Maaza, Fanta, and Sprite. These products are in high competition but these have a great demand and value in the markets.
 
Kinley is in the Question Mark category because of the considerable low sales. Coca Cola is still unable to give it proper recognition or attention in the markets because of the developed competitive products in the markets. This is why Kinley produces very low sales for it.
 
Cash Cow status goes to the main brand Coca Cola. Yes, it is a reason why we know this company. It has only one strong competitor Pepsi but it seems ahead in the markets worldwide.
 
Coffee, tea, and coke-diet are brands in the Dog category. These products are unable to have a reasonable attention level in the markets. These are under establishment brands and they will require long-term investments.
 
 
Distribution Strategy in Coca Cola Marketing Plan
 
The distribution policy of Coca Cola in its Marketing Plan has prominent attention. Coca Cola employs different sales & distribution models. They consider the local markets, customer’s profile and geographic conditions while choosing the sales & distribution strategies. Consider the following points when studying distribution approach in Marketing Plan of Coca Cola.
 
   
 
Coca Cola Sales and marketing
 
 
 
 
     
  1. Pre-sale system: It is best to create a difference between sales and delivery. It also enables the company to permit the trucks loaded with various types of Coca Cola products. Retailers order these trucks depending on the sale flow. This is an amazing method to improve sales as well as the distribution efficiency.
    2.  
  2. Coca Cola appoints the drivers and in-charge of sales on each truck: This is a great method to understand the delivery routes, sales points, inventory monitoring, and revenue collection.
    3.  
  3. Hybrid distribution system: It uses a mix of previous and current products orders to be delivered at the same time. This is done by using the same truck going to the specific direction.
    4.  
  4. Telemarketing system: This combines with pre-sales visits and current sales orders by any wholesaler of a brand.
    5.  
 
 
 
Brand Equity in Coca Cola Marketing Plan
 
Coca Cola is a top-notch brand present in the minds of people around the globe. Talking about the Coca Cola’s brand equity reminds us of associations, relationships, memories, stories, connections, and even romance. These things are properly marketed by the marketing experts in their promotional videos, messages, and others.
 
Coca Cola has mastered in the utilization of these special factors. It is now among the top choices for the people around who want to buy the Coca Cola brands rather than another substitute even if less expensive. Coca Cola tries to link its marketing strategies to human experiences, happiness, good life and positivity. They use Top of Mind Awareness (TOMA) to create more awareness about various brands.
 
 
Competitive Analysis in Coca Cola Marketing Plan
 
It is impossible to complete the study of Coca Cola Marketing Plan without focusing on the competitive analysis. Coca Cola faces competition by the huge manufacturers having a solid ground in the markets everywhere. They require innovation, objectives and creative marketing plans to go ahead. Coca Cola significantly uses the creative state of the art strategies to stay prominent in the markets. It is very helpful for marketing specialists to see the new moves of Coca Cola in different regions. Coca Cola has won the competition with international competitors but it still faces strong threats from different local brands. There are nations with a mind to prefer local brands over international brands. Pepsi is the only international player trying to have a competition with Coca Cola in the world.
 
 
Market Analysis in Coca Cola Marketing Plan
 
Finally, it is necessary to see the marketing analysis in Coca Cola’s Marketing Plan. Beverage industry (non-alcoholic) is growing with rapid speed in the world. The new targets of these companies are Asian and African markets where local manufacturers are unable to feel with the standard production systems. Coca Cola is a top case to study the local economies. It is changing the buying habits, lifestyle and local economic situations. This beverage comes with huge choices including Cola, Kinley, coffee, tea, juices and more.
   
 
It makes the buyers purchase the Coca Cola brands even if they have the option to buy a less expensive alternative. Now doubts, brands of this company are in different BCG Matrix and not all have equal popularity but there is potential for each brand. Coca Cola is trying to create awareness about all the products. It doesn’t leave any reason for customers to switch when they come to departmental stores.
 
Remember, the customer analysis is another essential factor of the Marketing Plan of any company. Coca Cola Marketing Plan always gives a high preference to customer’s expectations. It usually tries to keep the prices low. However, there is no compromise on product standards and quality. On the other hand, it also gives special attention to the distribution and delivery of different brands. This makes customers access the best tastes easily.
 
 
 
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  Marketing Strategy of Cadbury  
 
 
BusinessMarketing
 
Cadbury Marketing Strategy | Marketing Strategy of Cadbury
 
 by Shamsul   
 
 
 
 
 
 
 
Cadbury Marketing Strategy | Marketing Strategy of Cadbury
 
Updated on 11th Feb 2023
  
Cadbury is an interesting brand with lots of delicious products. It has worldwide recognition. This company utilizes special marketing strategies. For example, the chocolate of Cadbury is famous among all available products. People of varying age groups including kids, young and mature persons like to eat chocolates.
 
 
Segmentation, Targeting & Positioning In Cadbury Marketing Strategy
 
Studying the segmentation of marketing strategy of this famous company depends on different factors. It is important to consider the combination of 6 essential points including behavioral, demographic, psychographic. These factors also depend on occasions and incomes. It is easy to find the buyers in different demography and age groups enjoying the Cadbury products. This company considers various points such as production capacity, packing designs, storage facility, and pricing when deciding on product offers. Situational demands, occasions, outlets, and celebrity endorsements are some of the main segmenting factors for the company.
 
No doubt, Cadbury targets all age groups but it also uses other strategies such as targeting specific groups. For example, it has a high demand for different products (Cadbury Milk) by young people. Bournville and Temptation are among the top products with high prices but customers are willing to buy these products. On the other hand, Cadbury Silk is a special product for people who can’t say “No” to chocolates in any situation. There are so many brands to give a special taste. These special products can keep your real memories in life.
 
 
Marketing mix: Read the details of the marketing strategy of Cadbury to see its marketing mix.
 
SWOT analysis: Read more details about SWOT analysis of Cadbury marketing strategy.
 
Mission: Cadbury wants to offer quality. It promises to deliver the best tastes. The reputation of this company depends on quality, commitment, and improvement. This is a promise by Cadbury.
   
 
Vision: Cadbury prefers to work with people or brands to deliver a better experience to buyers.
 
 
Cadbury
 
 
 
Competitive Benefits in Cadbury Marketing Strategy
 
Brand equity and distribution are two main competitive benefits for this company. Cadbury is creating its products available at stores of different types. You can buy its products from Mom stores, departmental stores, Tuck shops, walking vendors. It is only possible because of the intensive distribution channels. This is a big strategy to win a competitive race.
 
A main competitive benefit of this company is the ability of all products in special and attractive packaging. Cadbury always designs attractive designs. This is a continuous process allowing the company to add a new strength to its functionality, operation, and communication. Cadbury tries to educate the customers with the help of its marketing strategies. This also enables the company to develop a positive image in the society.
 
 
BCG Matrix in Cadbury Marketing Strategy:
 
You can get more details about the BCG Matrix here.
   
 
Some Cadbury products are in the Star category but some are in Question Mark & Cash Cows. Chocolates of Cadbury are in Stars category. These are very famous and it is true that chocolates are the reason why this company is more famous in the world. It has a wide range of chocolates flavors and tastes for its buyers. The research and development team of Cadbury is busy developing new formulas. Innovation is the only reason why this confectionary brand is attractive to buyers.
 
Cakes and biscuits are in the Question Mark category. On the other hand, a famous product Bournvita has low sales because of the very low acceptance in the local markets. Cadbury doesn’t have a wide variety of biscuits. This creates more problems even for regular buyers who want to buy Cadbury products. Deserts and ice-cream business of Cadbury are also Question Mark. It is necessary to see the factors playing a key role.
 
 
Marketing Strategy of Cadbury
 
 
 
Distribution Strategy of Cadbury Marketing Strategy
 
It is essential to see the distribution strategy of Cadbury. Distribution plays a major role to make any product or service acceptable in the markets. Customers prefer to buy a product which is easily available anywhere especially in the nearest stores. Popularity or recognition of a product is not so important in this matter. The popularity of a product doesn’t bring more sales especially if it is not available in the area of customers. Cadbury makes best efforts to deliver the products to all cities, and towns. It has a strong delivery and distribution system with the quickest reach. They focus on urban as well as on rural markets. However, urban markets get more attention because of high sales. Cadbury has wholesalers and retailers in all the regions ensuring easy access of consumers to the best quality products.
 
Cadbury encourages wholesalers and retailers to get orders and send demands. This is a basic step to learn more about product demand. Manufacturers use demand surveys or orders to decide the quantity of any product to be produced. Cadbury also decides the products offers after receiving the orders from different wholesalers in their areas. For example, if sales are going up in an area then this manufacturer will give some promotional gifts to say thanks to customers. On the other hand, special discounts or coupons are offered to wholesalers facing high competition in their areas.
 
 
Brand Equity of Cadbury Marketing Strategy
 
Cadbury is careful about the demands and needs of all consumers. It tries to focus on kids, young couples, and mature people. On the other hand, it has special segmentation for families and couples. Cadbury enables the buyers to enjoy special moments such as Christmas, Mother’s & Father’s Day, Valentine’s Day and more. Watch TV or other ads and you will see Cadbury on all special occasions. It offers quickest and easiest access to its products in all the main markets. Marketing and promotion campaigns of Cadbury usually rely on these events, moments and occasions. Products of Cadbury are very prominent in different matters. For example, it is impossible to celebrate Valentine’s Day without buying chocolate for beloved ones.
   
 
The concept of brand equity applies to all age groups especially when it is about Cadbury. It comes with Dairy Milk which is a favorite option for the kids. Eclairs is another chocolate toffee which is attractive for kids and those who can’t bite hard chocolate. On the other hand, the Cadbury Crunch would be favorable for young people who love to have some sense of cracking.
 
 
Competitive Analysis of Cadbury Marketing Strategy
 
It is obvious that there are several companies offering chocolates and biscuits. Cadbury faces strong competition in the international markets. It is present in a highly competitive industry overcrowded by dozens of local and international players. Biggest competitors of popular names include Ferrero Rocher, Nestle, Amul, Perfett, and Kraft Foods. These competitors have national and international recognition with huge appreciation. People love to have their products. However, Cadbury still enjoys a special status. It has employed a Research and Development department to create new food ideas. Experts working at this department study the eating habits, cultures, and other essential agents to innovate new ideas. As a matter of fact, this industry is in momentum and it will create more opportunities around.
 
 
Marketing Strategy of Cadbury
 
 
 
Market Analysis of Cadbury Marketing Strategy
 
We can’t understand the successful marketing strategy of Cadbury without finding its market analysis. The business of confectioners is n attractive choice. This business is getting attention and growth in the world. More business companies are coming to this industry with innovative ideas and competitive prices. Cadbury is still alive in this industry because of the valuable marketing approaches. It always tries to innovate rather than imitate. This is a secret of Cadbury’s success in the markets. This manufacturer has established a remarkable recognition and product portfolio. It has introduced the best ideas such as Dairy Milk, Cadbury Crunch, Bournville, and Eclairs. These are some top products helping this company to lead the markets. Today, Cadbury is a symbol of a successful confectioner in the industry. No doubt, it also feels the competitive effects and impacts but it always fights with its competitors by launching innovative products.
 
 
Customer Analysis of Cadbury Marketing Strategy
 
As a matter of fact, Cadbury is an attractive brand for everyone. It has products for kids, young and mature people. Wide range of products enables this company to capture the attention of customers from all segments and age groups. However, more than 50 % of the revenue of this company comes from young buyers. Young people love to buy and gift chocolates on Valentine’s Day.
   
 
 
 
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  KFC Marketing  
 
 
BusinessMarketing
 
KFC Marketing Strategy | Marketing Strategy of KFC
 
 by Shamsul   
 
 
 
 
 
KFC Marketing Strategy
 
When a delicious fast food dish especially chicken based comes to your mind, the first name you think of is always KFC. It is among the top chicken restaurants selling the best quality products worldwide. KFC is a successful brand having the highest sales in this industry. It is in operations for the last 75 years and offers the original taste with a high satisfaction rate. People love to visit this chicken restaurant worldwide to enjoy the finger-licking products at a reasonable price.
 
Remember, KFC has more than 750,000 workers offering delicious and tasty fried chicken to clients in more than 18000 restaurants worldwide. According to the latest reports, it has a huge network of franchises in more than 120 countries. This makes KFC is a more prominent and famous fast food restaurant for the people who love to have spicy, hot, and delicious fried chickens. Business strategies and approaches of this fried chicken restaurant depend on a successful KFC Marketing Strategy. Studying the marketing strategies of KFC is important for the entrepreneurs and businessmen looking to have a hub in the food industry.
 
Segmenting, Targeting and Position: 
 
KFC which stands for Kentucky Fried Chicken uses segmentation on a demographic basis to serve the food lovers in markets. It takes special care about the client’s food tastes and preferences. The customers at KFC are kids, young adults as well as old.
 
KFC uses an undifferentiated targeting strategy as it has the same food menu as all other food restaurants have in the world. With the pass of time, KFC has started to create different types of menus after having a competition with McDonald’s. Now they have localized menus according to the preferences of their customers and market acceptability. Previously it was using product base positioning strategy. It is also transforming the positioning strategy. KFC is now moving towards value-based positioning strategy.
 
Because of the top chicken menu, it is present in the minds of food lovers. A very few outlets of KFC offer vegetarian category foods. It has no comparison when it comes to discussing nonvegetarian. It is a superb opportunity to try a wide range of chicken foods. This is a big reason why most non-vegetarian people love to visit this superb fried chicken spot.
 
 
 
Marketing Mix: Find more about KFC’s marketing mix.
   
 
SWOT Analysis: Get more details about SWOT Analysis of KFC.
 
Mission: “To deliver top quality healthy chicken-based foods to consumers. KFC is determined to produce chickens in a healthy environment free from all germs. It ensures high safety, hygienic and quality features while producing fried chicken foods.”
 
 
 
Marketing Strategy of KFC
 
Competitive Advantages of KFC Marketing Strategy
 
Studying the marketing strategy of KFC also tells about its advantages. This fried chicken restaurant is producing high-quality tasty foods from the last 75 years. It adds original and quality ingredients. It has a wide range of food choices on the menu. Whether you are a vegetarian or a non-vegetarian, you will find great tastes here. These things help KFC (Kentucky Fried Chicken) to grow its business worldwide. It is present in developed as well as developing countries. This is a plus point for the restaurant to get more fame and popularity with high sales. They create marketing plans and strategies according to the place of work. They have a unique status in the food industries of all the countries.
 
 
 
   
 
BCG Matrix of KFC Marketing Strategy
 
We can’t move forward in the marketing strategy of KFC until seeing its BCG Matrix. Grilled chicken, sandwiches, hot wings are the Stars of its menu from the very first day of work.
 
The Question Mark category contains food items such as dessert, chicken (Burgers) and vegetable items. The restaurant is not very successful to get a remarkable sale record on these foods. Competitors such as McDonald’s and other local food restaurants are able to create differentiation in this matter.
 
Distribution Strategy of KFC Marketing Strategy
 
As mentioned above, KFC has more than 18000 restaurants offering finger-licking quality foods worldwide. In order to meet with the customer load or pressure, they offer distribution services to ensure the availability of food products according to demand. They have strategic partnerships and strong tie-ups with local supply chain services. They are using different supply chain partners to serve the customers in a perfect way.
 
KFC has a strong habit of making the franchises in elite areas of the city. They prefer to choose busy roads, shopping malls, entertainment areas, and even hospitals. These outlets also offer home delivery to customers booking orders online. KFC (Kentucky Fried Chicken) is among the top services dealing with online as well as offline deliveries.
 
Brand Equity of KFC Marketing Strategy
 
KFC enjoys a high status in the global brand ranking. It is 147th on this list. This positioning remains sustainable due to successful company marketing. It employs quality TOMA (Top of Mind Awareness). Localization strategy and the addition of vegetables in the menu are some effective steps to keep sustainable brand equity. These steps are very helpful for brand building in any country.
   
 
KFC also maintains the brand equity is the brand initiative strategy. This amazing strategy has a great impact on brand equity when it unites with the above-mentioned strategies. KFC (Kentucky Fried Chicken) continuously offer new products. In some cases, it doesn’t launch a new food recipe but ads something interesting with it. For example, a meal with extra cheese or mayonnaise would be attractive for the buyers. There are so many similar examples present in the brand equity strategy of this restaurant.
 
Marketing Strategy of KFC
 
Competitive Analysis of KFC Marketing Strategy
 
KFC is a top brand but it has so many strong competitors. The top competitors of this food service are Kokoriko, McDonald’s, Kyochan and so many others. Local food companies and services also create tensions for the KFC. The scenario is different in developed countries as there are different competitors in the food business taking market shares.
 
Subway and McDonalds are the most prominent competitors of KFC. Both offer a wide range of burgers, sandwiches, fried chicken foods, and others. Subway is a little weak in the competition but McDonald’s has similar features and statistics as KFC has in the world.
 
 
 
Market Analysis of KFC Marketing Strategy
 
The marketing strategy of KFC highly depends on market analysis. It varies from country to country. This restaurant is more famous in developed nations. This is a reason it gets more than 50 % of the revenue from these countries. Developing countries such as India, Pakistan, and China are attractive markets for KFC (Kentucky Fried Chicken) because huge growth potential is present there.
   
 
No doubt, there is low acceptance of fast food companies and services in developed markets but KFC is still getting growth. Health-conscious is a big factor in developed countries. This is why sales and growth trends in these countries are unstable. KFC takes a huge interest in standards. It is among the food services having a low negative profile.
 
Marketing Strategy of KFC
 
Customer Analysis of KFC Marketing Strategy
 
KFC is an attractive place for everyone. It is a place where people from all age groups want to go. Whether you are a kid, a young adult, or an old person, you will find something attractive on the menu. KFC is more pleasant for kids. Numerous restaurants in developed and developing markets set their playgrounds or eve play areas for the kids. This gives parents a huge opportunity to bring their kids into a healthy environment where they play and eat. For young people, KFC is a blessing. As we mentioned above, KFC has a strict policy of making its outlets in elite areas of cities. Young couples willing to have some time in a decent environment always prefer this restaurant. Enjoy the peaceful sitting arrangement with healthy foods. On the other hand, mature people who don’t like noisy places also love to choose KFC. They can have superb fried chicken dishes such as hot wings, hotshots, chicken pieces and more. Order these things with a big jug of fresh beverages.
 
For all these age groups, KFC is an affordable place. They can order spicy and healthy foods on a low budget. The biggest advantage of visiting this restaurant is the availability of attractive deals. KFC presents lots of interesting and valuable deals for its customers. Each deal contains a combination of preferences. For example, if you love to have hot wings with a glass of fresh Coke then there will be a deal for it. Deals are money-saving for buyers. Customers visiting KFC (Kentucky Fried Chicken) to enjoy a family meal can choose deals according to individual taste and choice. On the other hand, families can choose a big meal including several burgers, dozens of hot wings, chicken pieces and beverages.
 
 
 
 
 
 
 
 
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  Colgate Oral Care  
 
 
Marketing
 
Colgate Marketing Strategy | Marketing Strategy of Colgate
 
 by Shamsul   
 
 
 
 
 
 
 
Oral hygiene is very important. People use different products including solids, semisolids, and liquids for oral protection. The name of Colgate comes in mind whenever someone talks about oral protection or hygiene. This is a top leading product in the world for people who have concerns related to toothpaste, brush, teeth health and dental hygiene. Colgate Marketing Strategy is made to stay prominent in the health industry. It is a preferred choice for many dentists when they recommend toothpaste to their patients. Due to its excellent brand status and marketing strategy, it is now a leader in the field of oral health. It is valuable to see the marketing strategy of Colgate. Readers will find interesting points and approaches while studying Colgate’s promotional and marketing approaches.
 
Segmenting, Targeting and Positioning in the Colgate Marketing Strategy
 
Colgate has so many segmentation policies. It uses the segmentation based marketing strategy to target various types of users. Its segmentation depends on oral health for oral, personal and homecare brands. This step is done using psychographics, demographics and other behavioral factors. For example, it has various Deo’s for women and men. It also offers oral care products for all age and income groups. However, these segmentations always focus on the customer’s satisfaction.
 
Colgate Marketing Strategy targets all income groups and its devices marketing policies to deal with the mass population. However, the major portion of its sales comes from middle-class buyers. Colgate Palmolive is one of the best examples for the positioning strategy. This strategy involves Colgate in homecare or household products. Buyers from all categories commonly use these products at home or office.
 
 
   
 
Marketing Mix – Click here to have more details about Colgate’s marketing mix.
 
SWOT Analysis – Find interesting factors of Colgate’s SWOT Analysis.
 
Mission – “Colgate desires to be the fastest growing business company that is providing one of the best oral healthcare products. People love to use the oral hygiene and protection products manufactured by this company. It also focuses to develop new products according to changing trends, choices, and technologies.”
 
Vision – It prefers to hold the position of “A Truly Global Product Service” having high priority in the minds of customers.
 
 Colgate Marketing Strategy
   
 
Competitive Advantage in Colgate Marketing Strategy
 
Colgate uses a unique driving force to stay prominent in the markets. It has a top-notch product portfolio. The Colgate Marketing Strategy uses an apt differentiation system depending on the advantages they offer. They have several segmentation systems (mentioned above) for the products providing them an edge. This company always maintains the recognition and popularity level just because of the excellent quality of oral health products. Colgate is active in health communication, awareness creation, and others. This gives them a lead in the markets even in the presence of competitors.
 
The most prominent competitive advantage Colgate enjoys is the extensive distribution system. It has a big distribution network in the urban as well as rural markets. Product availability is the biggest challenge for companies in high competition markets. Colgate always uses its extensive network to ensure that its oral health products will be available in the markets of cities, towns or even villages. This excellent Colgate Marketing Strategy enables the Company to have more attention resulting in huge sales.
 
BCG Matrix in the Colgate Marketing Strategy
 
The BCG Matrix is an essential factor of marketing strategy. Colgate has a remarkable BCG Matrix for its oral protection products. The increasing oral health awareness and technology support this company to deliver the best quality home care brands. Almost all the home care products in the list of Colgate are Stars.
 
However, the oral care products are in a new sub-category of Stars and Cash Cows. It would be good to see the definition of this new category in the BCG Matrix. Find more details here.
   
 
Colgate produces high-quality toothbrushes. This section is in Cash Cows. Quality and availability of the toothbrushes are key features. Colgate keeps all resources to ensure quality and easy availability of its products. No doubt, different local and national groups are in competition with this company but customers always give preference to their products.
 
Remember, Colgate toothpaste is a Star product. It is in Stars category because of the various features mentioned previously. Available in a very cheap but superb in quality. It presents kinds of toothpaste in different flavors to attract various buyers. Colgate mint, ice, refresh and others are good examples. Different competitors also offer similar products in local markets.
 
Distribution Strategy in Colgate Marketing Strategy
 
It is necessary to focus on distribution strategy when studying the marketing strategy of Colgate. Colgate Palmolive enjoys its own network of distribution. It uses a self-service known as Colgate Palmolive Co Distributors. This subsidiary of Colgate is a FMCG company. It has access to the local as well as international markets. It provides the best distribution support to business worldwide. This company plays a vital role to make Colgate a successful leader in this industry.
 
No doubt, they have a huge distribution network and a subsidiary company, but they still depend on the global transportation system. Colgate utilizes an international shipping service known as Magellan Transport Logistics. On the other hand, they have set a 3 Tier Distribution System for the local access. Due to effective Colgate Marketing Strategy, this system enables the Colgate to deliver their products to the main departmental stores, shops, and grocery hubs. The 3 Tier Distribution system of Colgate depends on Manufacturer to Regional Distributor to Sub-regional Distributor or Retailer. The products reach to customers after using this distribution network.
 
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Brand Equity in Colgate Marketing Strategy
 
Remember, Colgate is a top (#1) company in the Kantar World Panel. The Brand Footprint report published in 2014 placed Colgate as No. 1 Company. On the other hand, Colgate also enjoys the status of 2nd most loved brand internationally in the list of top 50 homecare brands. This company has so many other achievements. It is a highly recognized brand for the household. People around the globe love to have Colgate products rather than choosing low priced products.
 
Competitive Analysis in Colgate Marketing Strategy
 
Colgate has so many giant competitors. It fights with leading FMCG companies such as P & G, HUL, and others. Local players are also providing extensive shocks to this company. Whether it is about home care, household or oral health products, Colgate has a list of potential threats. However, some companies have successfully got lead by introducing different products in local markets. P & G and HUL are more famous for the soaps and detergents. Local manufacturers also offer similar products to compete with this company. What about oral hygiene? Remember, Colgate is the king in this matter due to the Colgate Marketing Strategy.
 
Market Analysis in Colgate Marketing Strategy
 
In the intensive competition environment of FMCG companies, Colgate still has high awareness. It is a priority option for buyers looking for oral care, home care, and personal care products. Branding Colgate Marketing Strategy is the only reason why this company is more prominent. Distribution strategy of this company also plays a vital role. However, the quality of products makes Colgate a brilliant choice for customers around the globe. These things make Colgate a leader in the national and international markets.
 
Customer Analysis in the Colgate Marketing Strategy
 
Colgate has different types of customers. It studies the customers using various types of products in order to develop a better segmentation, targeting, and positioning strategy. Products of this company are famous among all age groups, classes, and societies. From personal care to home care, it has a wide range of choices for buyers. Elite, as well as middle-class users, feel easy and safe when buying the products of Colgate for their homes.
 
 
 
 
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