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January 2021

Marketing Strategy of Reliance Industries Limited
BusinessManagementMarketingTrending

Marketing Strategy of Reliance Industries Limited

by Shamsul

 

Marketing Strategy of Reliance Industries Limited

 

In 1957, Dhirubhai Ambani returned to India and started a little yarn trading business in Mumbai. He also founded Reliance Commercial Corporation in 1960. In 1965, he started the polyester business. He also started a business in the telecom sector and promoted the company as Reliance Telecom Private Limited. Later, they also started Reliance Gas by offering LPG in India. They also constructed the largest refinery in Gujarat. They are now one of the biggest business tycoons in India as well as in the world. This happened with hard work and an effective marketing strategy. If you want to learn the major success points of Reliance Industries Limited (RIL), then you have to read and understand the marketing strategy of Reliance Industries Limited.

 

Marketing Strategy of Reliance Industries Limited

Segmentation, Targeting, and Positioning:

Reliance Industries Limited as a company provides a diverse range of offerings to customers in the form of products. They offer these products through their outlets available across India. From telecom to gas stations and other services, they offer a variety of services. Due to this reason, they segmented its marketing into psychographic, demographic, and geographic. They also pay attention to different important factors such as region, profession, age, gender, etc.

Moreover, Reliance Industries Limited applies a diverse pricing strategy in order to target a potential audience. The company’s main mission is to craft value for all the stakeholders. They are trying to introduce innovation in their work and offering to take the edge of a competitive market. Plus, they also enhance the quality of products to improve the quality of life. That’s why they use the slogan ‘’Growth is Life’’.

 

Marketing Strategy of Reliance Industries Limited

Competitive Advantage:

Big Conglomerate:

No doubt, Reliance Industries Limited is a leading and biggest company with 85+ subsidiaries and associates. That’s why they are leading the market with a strong market share and position in India. In addition, these features make the company strengthen. They are very famous due to their petroleum services and have many outlets in urban and rural areas of India. With the help of associates, they are present in 5 continents. There is no competitor in India that can lock the horns with this heavyweight company. Here are some main competitive benefits of Reliance Industries Limited given:

  • Reliance Industries Limited has a strong brand name in the Indian market due to its wide offerings and services. This thing helps the company to show a positive and credible image or reputation to its customers.
  • They received many performance-based awards that’s why very popular in India. Its powerful financial position and excellent profitability also help them to boast a positive reputation in front of stakeholders and investors.
  • Due to the diverse range of offerings such as telecom, retail, petrol, energy, and many more, Reliance Industries Limited is very popular among customers. Above all, its powerful marketing or advertising on different channels such as TV, print media, billboards, online ads, and more enable the company to create a resonating impact on the consumers. This thing helps them to achieve strong brand loyalty.
  • Besides all the advertising and promotion, Reliance Industries Limited actively promotes sports in India. They are the owner of one of the biggest IPL teams Mumbai Indians. However, they also promote football and other sports in India. These qualities help the company to achieve brand recognition.

 

BCG Matrix in the Marketing Strategy of Reliance Industries Limited:

The retail business of Reliance falls in the star category of BCG Matrix due to the average share in metros, Tier1, and Tier2. Its Jamnagar refinery global management service recently introduced Telecom Service which is also held star segment. Reliance farms, oil and gas, and Biopharmaceuticals contain a good market share in relevant segments that hold the status of Cash Cow. Its broadband service, petrochemicals, and other digital mediums need more investment, that’s why they are in the Dog sector of the BCG Matrix. There is a big question mark on the performance of Reliance Petroleum due to the presence of different heavyweights such as Bharat Petroleum, Hindustan Petroleum, etc. These companies hold a bigger market share in the respective segment.

 

Distribution Strategy in the Marketing Strategy of Reliance Industries Limited:

There is no doubt that Reliance Industries Limited holds the largest service network supply chain network in India. They use both innovative and outdated distribution strategies according to the situation of the area. With more than 3300 stores, the company is growing exponentially and creates a strong brand image in the eyes of investors and customers with a strong distribution network. To be very honest, Reliance Industries Limited is the biggest retailer in India.

Brand Equity:

It holds the 8th position in the top 250 worldwide energy companies in Platts. They also hold 8 percent of the country’s total merchandise to more than 108 countries. They cross the 100 billion dollar market share in 20007 and become the 1st Indian company. Moreover, it was also ranked in the Fortune 500 list of largest corporations in 2017. Plus, they also grab the 189 positions in the top 250 global retailers list in 2018. That’s why they have strong brand equity and a powerful consumer base.

 

Marketing Strategy of Reliance Industries Limited

Market Analysis:

The market capitalization of Reliance Industries Limited was more than 820000 crore, but its market capitalization is doubled with the launch of the telecom sector. In addition, the petrochemical and refinery business is also very profitable due to effective marketing strategy. Jio has managed to disturb the telecom segment by offering better quality and services to customers. Recently, they experience huge profits in this sector and with the entrance into the media industry. That’s why they are leading in the market capitalization with other firms. With this effective strategy and offerings, they crossed the 100 billion dollar mark.

Customer Analysis:

From oil to telecom, Reliance Industries Limited offers a diverse range of products and services to its customers. Now, its products and services used in every household. From middle-class groups to high-class citizens, every kind of person uses its services and offerings. Its tagline ‘’Growth is Life’’ successfully implement in the lives of people and they are doing an excellent job in different segments. People are heavily obsessed with its high-quality offerings and products. Moreover, they can’t even think about any other product due to the presence of Reliance Industries Limited.

 

Marketing Strategy of Reliance Industries Limited

Promotional Strategy:

As compared to other giants, Reliance Industries Limited believes in less promotional spending but they believe to attract customers with a suitable price policy. They stick to BTL advertising because it is less expensive and effective. Its customer-centric promotion helps the company to flaunt a positive and strong image in the eyes of consumers and stakeholders. Additionally, they are also trying to create an emotional and social connection with customers by investing in several rehabilitation programs and EFA.

They also support underprivileged students with their educational funds. Reliance Industries Limited also sponsored different sports and activities in India. They are the owners of IPL’s team Mumbai Indian and in football. These types of promotional strategies have become very beneficial for the company. In addition, they advertise their products and offerings on TV, print media, and other online platforms. These kinds of marketing strategies are very beneficial for Reliance Industries Limited. With the help of these promotions, they create a strong emotional and social connection with their consumers.

 

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Marketing Strategy of Nestle
BusinessManagementMarketing

Nestle Marketing Strategy | Marketing Strategies of Nestle

by Shamsul

 

Nestle Marketing Strategy | Marketing Strategies of Nestle

 

In the food processing industry, Nestle is the largest company in terms of profitability and revenue. They are serving the customers globally through their products and offerings. According to the available data as of January, Nestle is the 18th biggest company with a market capitalization of us$ 323.40 billion. We will analyze the Nestle Marketing Strategy to achieve this position. The company deals in wellness, nutrition, and health products that are essential for every household. In this way, they are taking care of their and assist them to live a healthy life.

 

Marketing Strategy of Nestle (Segmentation, Targeting, Positioning):

Nestle is one of the top FMCG (Fast-moving Consumer Goods) companies. They use different marketing strategies in different marketplaces in order to sell their products and goods. They segmented their strategy into behavioral strategy, geographic, and demographic strategy. This kind of strategy helps them to understand the changing needs of the consumer and industry.

Nestle targets the customer’s requirements in order to identify their requirements and needs. They also target homogenous customers that have similar preferences. The main positioning of Nestle is to recognize the value of marketing in different markets and products. That’s why they focus on the branding and marketplace in order to advertise their goods.

The main mission of Nestle is to offer healthy and the best products to its consumers. Their slogan ‘’Good Food, Good Life’’ is an example of this mission. They offer a variety of consumer goods in different categories such as beverage, food, and eating. Its products are nutritious and essential for all age groups.

 

Nestle Marketing Strategy

Competitive Advantage:

Nestle has a strong global presence and currently, they are operating in more than 190 countries globally. This is the major strength of Nestle as they understand the cultural exposure and needs of different consumers. With such a wide global presence, Nestle is leading in the competitive market. Its wide product portfolio and offerings help them to maintain a major market share and customer base. The company also has a powerful R&D network in consumer goods and wellness. They have more than 5000 qualified researchers and scientists across the globe.

 

Nestle Marketing Strategy

BCG Matrix:

The company has seven verticals offering wellness, nutrition, and health. Its confectionery business, bakeries and cookies, liquid and powdered beverages, and dairy products are very famous due to the strong presence of Nestle in the global market. They are facing stiff competition in the water business and pet care category due to the existence of different local and national companies.

Distribution Strategy:

With a wide global presence and diversified portfolio, the company has been capable to offer its products to every region’s customers. This type of extensive distribution network creates more opportunities for Nestle to penetrate into the market and retain its position in the competitive market. They also target developing markets to increase their portfolio and market share. Moreover, Nestle uses different distribution strategies to deliver its products in different nations.

 

Nestle Marketing Strategy

Brand Equity:

Nestle is on the list of Fortune’s 500 companies and which gives it high visibility and awareness. This kind of publicity is really helpful for the company’s overall image and reputation. Recently, some countries banned Maggi noodles but this issue was resolved. This kind of negative branding also worked for the company. So, we can say that Nestle has a powerful brand image and brand equity.

Competitive Analysis:

As we know, the consumer goods market is highly competitive and most of the local and national brands offer the same products in health, food, nutrition, and wellness. That’s why this industry is very crowded with local and international giants. Nestle is also facing stiff competition from different pharmaceutical companies.

 

Nestle Marketing Strategy

Market Analysis:

The wellness, nutrition, and health industry are loaded with several players that are giving tough competition to each other in order to take lead. This type of fierce competition can threaten the company’s growth and market share. Some products of Nestle are not so popular and due to this reason, they are facing huge competition from the competitors.

Customer Analysis:

Nestle has a broad variety of products in different segments, they offer products for every type of customer and pocket-friendly options. This thing can give them a competitive edge because they understand the changing needs of their customers. They just need to focus on the price factor so that every type of customer can use its products.

 

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Marketing Strategy of Boeing
BusinessManagementMarketing

Boeing Marketing Strategy – Boeing is the Leading Aerospace Company in the World

by Shamsul

Boeing Marketing Strategy – Boeing is the Leading Aerospace Company in the World

Boeing is one of the celebrated and leading aerospace companies in the world. They also manufacture space and security systems and commercial jetliners. Currently, their airplanes are operating in 150 countries and help the airline companies and support them. They offer advanced communication systems, military, and commercial aircraft. Also offers satellites, weapons, launch systems, defense systems, and logistics. Let’s see the Boeing Marketing Strategy and learn how it succeeded to achieve and maintain its rank in the aerospace industry.

Marketing Strategy of Boeing (Segmentation, Targeting, Positioning):

Segmentation is an important part of the strategy in order to understand the traits of the population to club them. Boeing uses geographic and demographic policies to provide the services of different nations accordingly. They target the customers by catering fighter jet planes, private planes, and commercial planes to customers. They also target the customers by offering IT-based advanced features that make their position strong. These offerings help Boeing to retain its position and hold in the aerospace industry.

  • Mission:

The main mission of Boeing is to connect, inspire and explore the world through its innovation in aerospace technology.

  • Vision:

The vision of Boeing is to become a leading aerospace company in the world through innovative offerings.

  • Tagline:

They want to expand their opportunities to create breakthrough products and offerings.

 

Boeing Marketing Strategy

Competitive Advantage:

Boeing has a competitive edge over its competitors because of the vast range of offerings or products. From satellite network services to commercial planes, fighter jets, and global offerings make them number one in the industry. These kinds of wide offerings make them a strong brand in the aerospace industry and they are leading in the industry.

They also have a broad presence in security and defense, commercial, and private planes. They also support the purchasers and their leasing policy makes them competitive and practical. These types of marketing strategies are really helpful for Boeing.

Boeing Marketing Strategy

BCG Matrix in the Boeing’s Marketing Strategy:

There are 3 business segments of Boeing such as defense space, security system, and commercial airplanes. BDS business is consists of 3 sub-segments:

  • BMA (Boeing Military Aircraft).
  • N & SS (Network and Space Systems).
  • GS & S (Global Services and Support).

Distribution Strategy:

Boeing supports the government offices and airlines through offerings and ‘’make to order (MTO)’’ products like electronic systems, defense systems, military aircraft, satellites, communication systems, and weapons. They have more than 14, 0000 in 60+ countries that support Boeing in working in different segments like defense, airplanes, global services, and security.

 

Boeing Marketing Strategy

Brand Equity:

In 2017, Boeing ranked 73rd in Forbes magazine list of top companies in the world. They are also on the list of Fortune 500 list and considered as one of the most admired companies. They generated revenue of 94.50 billion dollars in 2017. These facts and figures make them a powerful aerospace company globally and show brand equity.

Competitive Analysis:

Boeing competes with the competitors in different segments such as airlines and commercial aircraft. Different companies like Airbus, Bombardier, and Embraer provide frontal competition to the company. Many other offerings like aircraft acquisition, upgrading, enhancing, and transitioning in different segments help the company to stand out in the competitive market. They are also improving extensive customer support service and operation progressions to take the competitive edge.

 

Boeing Marketing Strategy

Market Analysis:

Due to increasing political unrest, government regulations, economic activities, the rise of ISIS, and other similar tensions can disturb the operations of Boeing. But the increasing demands of cargo and air travel are some positive aspects that are shaping the aerospace industry. These kinds of threats and opportunities can make or break the company’s image.

Customer Analysis:

Boeing customers vary from several segments like aviation, governments, research, and space. Thus, they offer the products to their customers according to their requirements and needs. Hence, they take orders from customers and deliver products that they actually want. This type of customer analysis makes an important contribution to the marketing strategy of Boeing.

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Marketing Strategy of Ariel
BusinessManagementMarketing

Ariel Marketing Strategy | Arial Marketing

by Shamsul

 

Ariel Marketing Strategy | Marketing Strategy of Ariel

 

Ariel is a popular fabric detergent and home care global brand. Its parent company is P&G (Procter & Gamble) which is also a famous and leading company in the world. With 30 percent global market share, Ariel is leading the chart in the detergent and home care segment. This strong global market position is due to the effective marketing strategy and powerful customer base. Let’s discuss the Ariel marketing strategy in detail.

Ariel Marketing Strategy (Segmentation, Targeting, Positioning):

Ariel marketing strategy is very customer-centric but it uses different segmentation strategies such as geographic, psychographic, and demographic for the branding of its product. This kind of approach has become very beneficial for the company. The targeting strategy is based on Procter & Gamble due to its global footprint and reach. They understand the varying needs of customers and apply different techniques to get better results. Ariel is serving the world with its products for the last 50 years and evolved as a global brand. This thing gives them a strong market position in the market. They used a value-based positioning policy to create a positive image of the company and attract new customers.

 

Ariel Marketing Strategy

Competitive Advantage:

 

  • Powerful Parent Company:

Ariel is a part of Procter & Gamble. The main advantage of Ariel is having a part of a parent company that is already going strong in different parts of the world with its diverse offerings and products. This thing makes the company highly competitive in the eyes of customers and rivals. Plus, Ariel has more than 50 manufacturing plants of home care products around the world. As an added advantage, the company is also using the Procter & Gamble well-equipped plants and services.

  • Manufacturing and Production System:

Procter & Gamble is the parent company of Ariel which has a strong global presence in more than 180 countries. The company also helps Ariel to use its resources in order to maintain its number one position in the competitive market. With 50+ manufacturing plants across the globe, Ariel is dominating the chart with its sales and profits.

  • Eco-friendly Company:

From packaging to sourcing, production, and recycling, Ariel is planning to reduce the emission of carbon and trying to adopt an eco-friendly system. They are also working on renewable energy resources for sustainable goals.

 

Ariel Marketing Strategy

BCG Matrix:

It stars in the BCG Matrix due to the presence of sub-brands such as Ariel 3-in-1, hand wash, and Ariel Matic. These brands are very famous in the world due to their effectiveness and usefulness. This thing gives Ariel a strong global market position and they are market leaders in terms of revenue and profitability.

 

Ariel Marketing Strategy

Distribution Strategy:

Ariel uses several distribution channels to provide its products to wholesalers and end-customers. You can easily get its products from local shops, grocery shops, Kirana stores, and supermarket chains. This is one of the major strengths of Ariel, that’s why they are doing well due to effective supply chain network. They also work with suppliers and distributors in order to find effective ways of distribution that reduce the shipping cost and delivery time. These things helped the company to earn more profits and revenues.

Brand Equity:

To be very honest, Ariel is ruling the fabric and home care market with its high-quality offerings and marketing strategies. They successfully create high visibility in the eyes of customers and marketers. Its top of mind awareness (TOMA) and high engagement also help the company to maintain a strong consumer base.

Competitive Analysis:

Without any doubt, the home care and detergent industry are extremely competitive and many local and international brands are giving fierce competition to Ariel. They can also disturb the profitability of Ariel with their offerings. But Ariel has managed a strong position with its effective branding on different platforms and innovation in its offerings. These factors help the company to lead the chart in terms of revenues and market share.

 

Ariel Marketing Strategy

Market Analysis:

Due to stiff competition from the rivals, there are several threats that can damage the reputation of Ariel. These threats or risks also affect the performance of the company. Some threats such as supplier problems, changing needs of customers, environmental problems, and government policies can damage the working or operations of Ariel. It is really imperative to keep eye on these factors to prevent risk or danger.

 

Ariel Marketing Strategy

Customer Analysis:

The products of Ariel are reachable from supermarket chains, grocery stores, pops and moms’ stores, online stores, and departmental stores. These products are essential for every household for cleaning clothes and fabric. That’s why every type of customer purchases these products for a different purpose. We can say that your shopping list is incomplete if you don’t buy fabric and home care products. This thing makes Ariel a highly competitive detergent brand in the eyes of customers.

 

 

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Marketing-Strategy-2021
BusinessManagementMarketingTrending

Ecommerce Marketing Strategies for 2021 and Beyond

by Shamsul

 

Ecommerce Marketing Strategies for 2021 and Beyond

 

According to an estimate, online sales will likely reach 476 billion dollars by 2024. In 2020, the trend of eCommerce is increasing and we saw a 374 billion dollar increase in this sector. This kind of exponential growth provides a great opportunity for marketers to work hard in order to stand out in the market. It’s a great chance to apply unique and useful ecommerce marketing policies.

As more customers are looking for discount vouchers and coupons to shop different products at an affordable cost. Facebook ads, promotional emails, and other social platforms can contribute immensely to this sector. This is a great technique to attain customer’s attention. Therefore, marketers should revise their ecommerce strategies in order to enhance their sales in 2021.

Ecommerce Marketing Strategies of 2021:

Internet is one of the most useful platforms for marketers that they can use in favor of their business and attract more people with effective strategies. For example, better quality and educational content help people to make better decisions while purchasing anything. The use of machine learning data and other channels help marketers to make predictive decisions in order to experience a healthy boom in their business. Here we have reviewed some important factors of ecommerce marketing strategies for 2021.

Content Marketing:

The internet is all about content because without content the use of the internet is not advantageous. From informative articles to funny GIFs and mind-provoking webinars, it is really easy to engage customers because these consumers use these techniques through their devices such as smartphones, laptops, tablets, and so on. But how marketers use them in favor of their business?

Content marketing consists of digital data such as articles, GIFs, pictures, videos, and more. This type of content can easily attract people due to eye-catching visual content and graphics. This is the best way to educate consumers about your offerings, products, or services. The procedure is really simple; you just need to provide people with problem-solving and informative content without any cost and in return, you will make a better impact on your brand or company. You can also tell the specification of your products through content marketing about these services. So, whenever you experience a blog section on any website that it is obvious that they are trying to attract people. But make sure that the data should be helpful, well-researched, and informative. Here are some ideas about content are given:

  • The data should be informative and well-researched.
  • Take benefit of quizzes and comparisons in order to attract people.
  • Use white papers, e-Books, and webinars.
  • Use video content and blog posts.

Applying Content Marketing to Your Business:

If you want to increase the demand for your product and want a leading-edge, then you should produce quality content. In ranking factor, content is among the top 3 on Google because without content internet is useless. This thing predicts the demand for content and it can be advantageous for your brand as it helps to increase the traffic on your website.

If you really want to use ecommerce marketing and want to lead, then you should focus on high search keywords so that consumers can find you with the utmost ease. The high volume means 1000 searches per month and this figure can be useful/worthless for some people. You need to find out some phrases that portray your offerings or services. For example, you can use yoga pants, meditation, or yoga keywords for a yoga store. For this purpose, you need to use keyword analysis tools like Ubbersuggest, Ahrefs, and SEMrush. In this way, you can lead on the internet with the help of these keywords and keyword analysis tools.

It is imperative to prioritize the concept and produce content by keeping the idea in mind. It is really important to focus on keywords, content format, angle, etc while making the content. In this way, you can attain top 10 ranking content on search engines like Google.

Add diverse values and try to make creative content in order to engage customers. When you are done with this process, then publish the content and share it on social and make it achievable for users. It is one of the most helpful methods so rinse and do again.

Referral Marketing:

It is one of the most underrated e-commerce marketing policies. We are influenced by social media and like to share our thoughts and experience. That’s why we always choose those channels as a brand that we can trust and that provide remarkable support and experience. You just need to focus on sharing positive information and news.

Applying Referral Marketing to Ecommerce Business:

Use referral program app or software developer design for your online website. Make sure that the program provides the right incentive. In this method, a discount voucher can do wonders for your product sale. Moreover, share your referral program to social connections, email category, and readers. As an alternative, work in partnership for your benefit with a popular blog, social media activist, and YouTube channels so that you can reach your target demographics. For example, if you offer food-related products, try to collaborate with diet influencers, lifestyle verticals, and diet programs.

Referral marketing is a great method to target your audience with the help of these methods because celebrities can charge a huge sum for endorsing your products. So, it is economical and effective in order to attract Gen-Z and other potential customers.

Omni-Channel Ecommerce Marketing:

If you really want to grow your ecommerce marketing then Omni-channel marketing is a plus. According to research, almost 60 percent of customers compare online stores, 48 percent look for brands, 40 percent in stores, 39 percent in reviews, 23 percent in social networking websites, and 20 percent in video platforms before buying anything. It shows that the consumers are already Omni-channel, that’s why you need to improve ecommerce sites.

Omni-channel is all about focusing on your online marketing existence in order to attract a target audience and produce opportunities to cooperate with your visions.

Applying Multi-Channel Marketing to Business:

Before launching a product, you should focus to collaborate with influencers, utilize demos on YouTube, online ads, and email campaigns. Make sure that the customer easy access to your demos so they should be problem-solving and clear their doubts. You can use AI and machine-learning platforms to predict data and consumer behavior.

Another important factor is product recommendations and promotional messages. Irrelevant and unconstructive information can create a bad impact on your brand. Plus, you can send birthday wishes to consumers through email communication and also offer promotional deals. Incentives can make a great difference in your sales and reach. Give discount offers to loyal consumers, personalized admiration videos, and smart retargeted ads.

In short, ecommerce marketing is really effective and useful for engaging consumers. It totally depends on you to find out what is important for your e-commerce website. Sadly, this process can be time-taking and hectic but in the end, you will get your desired results.

 

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