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January 2021

Marketing Strategy of Reliance Industries Limited
BusinessManagementMarketingTrending

Marketing Strategy of Reliance Industries Limited

by Shamsul

 

Marketing Strategy of Reliance Industries Limited

 

In 1957, Dhirubhai Ambani returned to India and started a little yarn trading business in Mumbai. He also founded Reliance Commercial Corporation in 1960. In 1965, he started the polyester business. He also started a business in the telecom sector and promoted the company as Reliance Telecom Private Limited. Later, they also started Reliance Gas by offering LPG in India. They also constructed the largest refinery in Gujarat. They are now one of the biggest business tycoons in India as well as in the world. This happened with hard work and an effective marketing strategy. If you want to learn the major success points of Reliance Industries Limited (RIL), then you have to read and understand the marketing strategy of Reliance Industries Limited.

 

Marketing Strategy of Reliance Industries Limited

Segmentation, Targeting, and Positioning:

Reliance Industries Limited as a company provides a diverse range of offerings to customers in the form of products. They offer these products through their outlets available across India. From telecom to gas stations and other services, they offer a variety of services. Due to this reason, they segmented its marketing into psychographic, demographic, and geographic. They also pay attention to different important factors such as region, profession, age, gender, etc.

Moreover, Reliance Industries Limited applies a diverse pricing strategy in order to target a potential audience. The company’s main mission is to craft value for all the stakeholders. They are trying to introduce innovation in their work and offering to take the edge of a competitive market. Plus, they also enhance the quality of products to improve the quality of life. That’s why they use the slogan ‘’Growth is Life’’.

 

Marketing Strategy of Reliance Industries Limited

Competitive Advantage:

Big Conglomerate:

No doubt, Reliance Industries Limited is a leading and biggest company with 85+ subsidiaries and associates. That’s why they are leading the market with a strong market share and position in India. In addition, these features make the company strengthen. They are very famous due to their petroleum services and have many outlets in urban and rural areas of India. With the help of associates, they are present in 5 continents. There is no competitor in India that can lock the horns with this heavyweight company. Here are some main competitive benefits of Reliance Industries Limited given:

  • Reliance Industries Limited has a strong brand name in the Indian market due to its wide offerings and services. This thing helps the company to show a positive and credible image or reputation to its customers.
  • They received many performance-based awards that’s why very popular in India. Its powerful financial position and excellent profitability also help them to boast a positive reputation in front of stakeholders and investors.
  • Due to the diverse range of offerings such as telecom, retail, petrol, energy, and many more, Reliance Industries Limited is very popular among customers. Above all, its powerful marketing or advertising on different channels such as TV, print media, billboards, online ads, and more enable the company to create a resonating impact on the consumers. This thing helps them to achieve strong brand loyalty.
  • Besides all the advertising and promotion, Reliance Industries Limited actively promotes sports in India. They are the owner of one of the biggest IPL teams Mumbai Indians. However, they also promote football and other sports in India. These qualities help the company to achieve brand recognition.

 

BCG Matrix in the Marketing Strategy of Reliance Industries Limited:

The retail business of Reliance falls in the star category of BCG Matrix due to the average share in metros, Tier1, and Tier2. Its Jamnagar refinery global management service recently introduced Telecom Service which is also held star segment. Reliance farms, oil and gas, and Biopharmaceuticals contain a good market share in relevant segments that hold the status of Cash Cow. Its broadband service, petrochemicals, and other digital mediums need more investment, that’s why they are in the Dog sector of the BCG Matrix. There is a big question mark on the performance of Reliance Petroleum due to the presence of different heavyweights such as Bharat Petroleum, Hindustan Petroleum, etc. These companies hold a bigger market share in the respective segment.

 

Distribution Strategy in the Marketing Strategy of Reliance Industries Limited:

There is no doubt that Reliance Industries Limited holds the largest service network supply chain network in India. They use both innovative and outdated distribution strategies according to the situation of the area. With more than 3300 stores, the company is growing exponentially and creates a strong brand image in the eyes of investors and customers with a strong distribution network. To be very honest, Reliance Industries Limited is the biggest retailer in India.

Brand Equity:

It holds the 8th position in the top 250 worldwide energy companies in Platts. They also hold 8 percent of the country’s total merchandise to more than 108 countries. They cross the 100 billion dollar market share in 20007 and become the 1st Indian company. Moreover, it was also ranked in the Fortune 500 list of largest corporations in 2017. Plus, they also grab the 189 positions in the top 250 global retailers list in 2018. That’s why they have strong brand equity and a powerful consumer base.

 

Marketing Strategy of Reliance Industries Limited

Market Analysis:

The market capitalization of Reliance Industries Limited was more than 820000 crore, but its market capitalization is doubled with the launch of the telecom sector. In addition, the petrochemical and refinery business is also very profitable due to effective marketing strategy. Jio has managed to disturb the telecom segment by offering better quality and services to customers. Recently, they experience huge profits in this sector and with the entrance into the media industry. That’s why they are leading in the market capitalization with other firms. With this effective strategy and offerings, they crossed the 100 billion dollar mark.

Customer Analysis:

From oil to telecom, Reliance Industries Limited offers a diverse range of products and services to its customers. Now, its products and services used in every household. From middle-class groups to high-class citizens, every kind of person uses its services and offerings. Its tagline ‘’Growth is Life’’ successfully implement in the lives of people and they are doing an excellent job in different segments. People are heavily obsessed with its high-quality offerings and products. Moreover, they can’t even think about any other product due to the presence of Reliance Industries Limited.

 

Marketing Strategy of Reliance Industries Limited

Promotional Strategy:

As compared to other giants, Reliance Industries Limited believes in less promotional spending but they believe to attract customers with a suitable price policy. They stick to BTL advertising because it is less expensive and effective. Its customer-centric promotion helps the company to flaunt a positive and strong image in the eyes of consumers and stakeholders. Additionally, they are also trying to create an emotional and social connection with customers by investing in several rehabilitation programs and EFA.

They also support underprivileged students with their educational funds. Reliance Industries Limited also sponsored different sports and activities in India. They are the owners of IPL’s team Mumbai Indian and in football. These types of promotional strategies have become very beneficial for the company. In addition, they advertise their products and offerings on TV, print media, and other online platforms. These kinds of marketing strategies are very beneficial for Reliance Industries Limited. With the help of these promotions, they create a strong emotional and social connection with their consumers.

 

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Marketing Strategy of Nestle
BusinessManagementMarketing

Nestle Marketing Strategy | Marketing Strategies of Nestle

by Shamsul

 

Nestle Marketing Strategy | Marketing Strategies of Nestle

 

In the food processing industry, Nestle is the largest company in terms of profitability and revenue. They are serving the customers globally through their products and offerings. According to the available data as of January, Nestle is the 18th biggest company with a market capitalization of us$ 323.40 billion. We will analyze the Nestle Marketing Strategy to achieve this position. The company deals in wellness, nutrition, and health products that are essential for every household. In this way, they are taking care of their and assist them to live a healthy life.

 

Marketing Strategy of Nestle (Segmentation, Targeting, Positioning):

Nestle is one of the top FMCG (Fast-moving Consumer Goods) companies. They use different marketing strategies in different marketplaces in order to sell their products and goods. They segmented their strategy into behavioral strategy, geographic, and demographic strategy. This kind of strategy helps them to understand the changing needs of the consumer and industry.

Nestle targets the customer’s requirements in order to identify their requirements and needs. They also target homogenous customers that have similar preferences. The main positioning of Nestle is to recognize the value of marketing in different markets and products. That’s why they focus on the branding and marketplace in order to advertise their goods.

The main mission of Nestle is to offer healthy and the best products to its consumers. Their slogan ‘’Good Food, Good Life’’ is an example of this mission. They offer a variety of consumer goods in different categories such as beverage, food, and eating. Its products are nutritious and essential for all age groups.

 

Nestle Marketing Strategy

Competitive Advantage:

Nestle has a strong global presence and currently, they are operating in more than 190 countries globally. This is the major strength of Nestle as they understand the cultural exposure and needs of different consumers. With such a wide global presence, Nestle is leading in the competitive market. Its wide product portfolio and offerings help them to maintain a major market share and customer base. The company also has a powerful R&D network in consumer goods and wellness. They have more than 5000 qualified researchers and scientists across the globe.

 

Nestle Marketing Strategy

BCG Matrix:

The company has seven verticals offering wellness, nutrition, and health. Its confectionery business, bakeries and cookies, liquid and powdered beverages, and dairy products are very famous due to the strong presence of Nestle in the global market. They are facing stiff competition in the water business and pet care category due to the existence of different local and national companies.

Distribution Strategy:

With a wide global presence and diversified portfolio, the company has been capable to offer its products to every region’s customers. This type of extensive distribution network creates more opportunities for Nestle to penetrate into the market and retain its position in the competitive market. They also target developing markets to increase their portfolio and market share. Moreover, Nestle uses different distribution strategies to deliver its products in different nations.

 

Nestle Marketing Strategy

Brand Equity:

Nestle is on the list of Fortune’s 500 companies and which gives it high visibility and awareness. This kind of publicity is really helpful for the company’s overall image and reputation. Recently, some countries banned Maggi noodles but this issue was resolved. This kind of negative branding also worked for the company. So, we can say that Nestle has a powerful brand image and brand equity.

Competitive Analysis:

As we know, the consumer goods market is highly competitive and most of the local and national brands offer the same products in health, food, nutrition, and wellness. That’s why this industry is very crowded with local and international giants. Nestle is also facing stiff competition from different pharmaceutical companies.

 

Nestle Marketing Strategy

Market Analysis:

The wellness, nutrition, and health industry are loaded with several players that are giving tough competition to each other in order to take lead. This type of fierce competition can threaten the company’s growth and market share. Some products of Nestle are not so popular and due to this reason, they are facing huge competition from the competitors.

Customer Analysis:

Nestle has a broad variety of products in different segments, they offer products for every type of customer and pocket-friendly options. This thing can give them a competitive edge because they understand the changing needs of their customers. They just need to focus on the price factor so that every type of customer can use its products.

 

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Marketing Strategy of Boeing
BusinessManagementMarketing

Boeing Marketing Strategy | Boeing Marketing

by Shamsul

 

Boeing Marketing Strategy | Marketing Strategy of Boeing

 

 

Boeing is one of the celebrated and leading aerospace companies in the world. They also manufacture space and security systems and commercial jetliners. Currently, their airplanes are operating in 150 countries and help the airline companies and support them. They offer advanced communication systems, military, and commercial aircraft. Also offers satellites, weapons, launch systems, defense systems, and logistics. Let’s see the Boeing Marketing Strategy and learn how it succeeded to achieve and maintain its rank in the aerospace industry.

 

Marketing Strategy of Boeing (Segmentation, Targeting, Positioning):

Segmentation is an important part of the strategy in order to understand the traits of the population to club them. Boeing uses geographic and demographic policies to provide the services of different nations accordingly. They target the customers by catering fighter jet planes, private planes, and commercial planes to customers. They also target the customers by offering IT-based advanced features that make their position strong. These offerings help Boeing to retain its position and hold in the aerospace industry.

  • Mission:

The main mission of Boeing is to connect, inspire and explore the world through its innovation in aerospace technology.

  • Vision:

The vision of Boeing is to become a leading aerospace company in the world through innovative offerings.

  • Tagline:

They want to expand their opportunities to create breakthrough products and offerings.

 

Boeing Marketing Strategy

Competitive Advantage:

Boeing has a competitive edge over its competitors because of the vast range of offerings or products. From satellite network services to commercial planes, fighter jets, and global offerings make them number one in the industry. These kinds of wide offerings make them a strong brand in the aerospace industry and they are leading in the industry.

They also have a broad presence in security and defense, commercial, and private planes. They also support the purchasers and their leasing policy makes them competitive and practical. These types of marketing strategies are really helpful for Boeing.

 

Boeing Marketing Strategy

BCG Matrix in the Boeing’s Marketing Strategy:

There are 3 business segments of Boeing such as defense space, security system, and commercial airplanes. BDS business is consists of 3 sub-segments:

  • BMA (Boeing Military Aircraft).
  • N & SS (Network and Space Systems).
  • GS & S (Global Services and Support).

Distribution Strategy:

Boeing supports the government offices and airlines through offerings and ‘’make to order (MTO)’’ products like electronic systems, defense systems, military aircraft, satellites, communication systems, and weapons. They have more than 14, 0000 in 60+ countries that support Boeing in working in different segments like defense, airplanes, global services, and security.

 

Boeing Marketing Strategy

Brand Equity:

In 2017, Boeing ranked 73rd in Forbes magazine list of top companies in the world. They are also on the list of Fortune 500 list and considered as one of the most admired companies. They generated revenue of 94.50 billion dollars in 2017. These facts and figures make them a powerful aerospace company globally and show brand equity.

Competitive Analysis:

Boeing competes with the competitors in different segments such as airlines and commercial aircraft. Different companies like Airbus, Bombardier, and Embraer provide frontal competition to the company. Many other offerings like aircraft acquisition, upgrading, enhancing, and transitioning in different segments help the company to stand out in the competitive market. They are also improving extensive customer support service and operation progressions to take the competitive edge.

 

Boeing Marketing Strategy

Market Analysis:

Due to increasing political unrest, government regulations, economic activities, the rise of ISIS, and other similar tensions can disturb the operations of Boeing. But the increasing demands of cargo and air travel are some positive aspects that are shaping the aerospace industry. These kinds of threats and opportunities can make or break the company’s image.

Customer Analysis:

Boeing customers vary from several segments like aviation, governments, research, and space. Thus, they offer the products to their customers according to their requirements and needs. Hence, they take orders from customers and deliver products that they actually want. This type of customer analysis makes an important contribution to the marketing strategy of Boeing.

 

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Marketing Strategy of Ariel
BusinessManagementMarketing

Ariel Marketing Strategy | Arial Marketing

by Shamsul

 

Ariel Marketing Strategy | Marketing Strategy of Ariel

 

Ariel is a popular fabric detergent and home care global brand. Its parent company is P&G (Procter & Gamble) which is also a famous and leading company in the world. With 30 percent global market share, Ariel is leading the chart in the detergent and home care segment. This strong global market position is due to the effective marketing strategy and powerful customer base. Let’s discuss the Ariel marketing strategy in detail.

Ariel Marketing Strategy (Segmentation, Targeting, Positioning):

Ariel marketing strategy is very customer-centric but it uses different segmentation strategies such as geographic, psychographic, and demographic for the branding of its product. This kind of approach has become very beneficial for the company. The targeting strategy is based on Procter & Gamble due to its global footprint and reach. They understand the varying needs of customers and apply different techniques to get better results. Ariel is serving the world with its products for the last 50 years and evolved as a global brand. This thing gives them a strong market position in the market. They used a value-based positioning policy to create a positive image of the company and attract new customers.

 

Ariel Marketing Strategy

Competitive Advantage:

 

  • Powerful Parent Company:

Ariel is a part of Procter & Gamble. The main advantage of Ariel is having a part of a parent company that is already going strong in different parts of the world with its diverse offerings and products. This thing makes the company highly competitive in the eyes of customers and rivals. Plus, Ariel has more than 50 manufacturing plants of home care products around the world. As an added advantage, the company is also using the Procter & Gamble well-equipped plants and services.

  • Manufacturing and Production System:

Procter & Gamble is the parent company of Ariel which has a strong global presence in more than 180 countries. The company also helps Ariel to use its resources in order to maintain its number one position in the competitive market. With 50+ manufacturing plants across the globe, Ariel is dominating the chart with its sales and profits.

  • Eco-friendly Company:

From packaging to sourcing, production, and recycling, Ariel is planning to reduce the emission of carbon and trying to adopt an eco-friendly system. They are also working on renewable energy resources for sustainable goals.

 

Ariel Marketing Strategy

BCG Matrix:

It stars in the BCG Matrix due to the presence of sub-brands such as Ariel 3-in-1, hand wash, and Ariel Matic. These brands are very famous in the world due to their effectiveness and usefulness. This thing gives Ariel a strong global market position and they are market leaders in terms of revenue and profitability.

 

Ariel Marketing Strategy

Distribution Strategy:

Ariel uses several distribution channels to provide its products to wholesalers and end-customers. You can easily get its products from local shops, grocery shops, Kirana stores, and supermarket chains. This is one of the major strengths of Ariel, that’s why they are doing well due to effective supply chain network. They also work with suppliers and distributors in order to find effective ways of distribution that reduce the shipping cost and delivery time. These things helped the company to earn more profits and revenues.

Brand Equity:

To be very honest, Ariel is ruling the fabric and home care market with its high-quality offerings and marketing strategies. They successfully create high visibility in the eyes of customers and marketers. Its top of mind awareness (TOMA) and high engagement also help the company to maintain a strong consumer base.

Competitive Analysis:

Without any doubt, the home care and detergent industry are extremely competitive and many local and international brands are giving fierce competition to Ariel. They can also disturb the profitability of Ariel with their offerings. But Ariel has managed a strong position with its effective branding on different platforms and innovation in its offerings. These factors help the company to lead the chart in terms of revenues and market share.

 

Ariel Marketing Strategy

Market Analysis:

Due to stiff competition from the rivals, there are several threats that can damage the reputation of Ariel. These threats or risks also affect the performance of the company. Some threats such as supplier problems, changing needs of customers, environmental problems, and government policies can damage the working or operations of Ariel. It is really imperative to keep eye on these factors to prevent risk or danger.

 

Ariel Marketing Strategy

Customer Analysis:

The products of Ariel are reachable from supermarket chains, grocery stores, pops and moms’ stores, online stores, and departmental stores. These products are essential for every household for cleaning clothes and fabric. That’s why every type of customer purchases these products for a different purpose. We can say that your shopping list is incomplete if you don’t buy fabric and home care products. This thing makes Ariel a highly competitive detergent brand in the eyes of customers.

 

 

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BusinessManagementMarketingTrending

Ecommerce Marketing Strategies for 2021 and Beyond

by Shamsul

 

Ecommerce Marketing Strategies for 2021 and Beyond

 

According to an estimate, online sales will likely reach 476 billion dollars by 2024. In 2020, the trend of eCommerce is increasing and we saw a 374 billion dollar increase in this sector. This kind of exponential growth provides a great opportunity for marketers to work hard in order to stand out in the market. It’s a great chance to apply unique and useful ecommerce marketing policies.

As more customers are looking for discount vouchers and coupons to shop different products at an affordable cost. Facebook ads, promotional emails, and other social platforms can contribute immensely to this sector. This is a great technique to attain customer’s attention. Therefore, marketers should revise their ecommerce strategies in order to enhance their sales in 2021.

Ecommerce Marketing Strategies of 2021:

Internet is one of the most useful platforms for marketers that they can use in favor of their business and attract more people with effective strategies. For example, better quality and educational content help people to make better decisions while purchasing anything. The use of machine learning data and other channels help marketers to make predictive decisions in order to experience a healthy boom in their business. Here we have reviewed some important factors of ecommerce marketing strategies for 2021.

Content Marketing:

The internet is all about content because without content the use of the internet is not advantageous. From informative articles to funny GIFs and mind-provoking webinars, it is really easy to engage customers because these consumers use these techniques through their devices such as smartphones, laptops, tablets, and so on. But how marketers use them in favor of their business?

Content marketing consists of digital data such as articles, GIFs, pictures, videos, and more. This type of content can easily attract people due to eye-catching visual content and graphics. This is the best way to educate consumers about your offerings, products, or services. The procedure is really simple; you just need to provide people with problem-solving and informative content without any cost and in return, you will make a better impact on your brand or company. You can also tell the specification of your products through content marketing about these services. So, whenever you experience a blog section on any website that it is obvious that they are trying to attract people. But make sure that the data should be helpful, well-researched, and informative. Here are some ideas about content are given:

  • The data should be informative and well-researched.
  • Take benefit of quizzes and comparisons in order to attract people.
  • Use white papers, e-Books, and webinars.
  • Use video content and blog posts.

Applying Content Marketing to Your Business:

If you want to increase the demand for your product and want a leading-edge, then you should produce quality content. In ranking factor, content is among the top 3 on Google because without content internet is useless. This thing predicts the demand for content and it can be advantageous for your brand as it helps to increase the traffic on your website.

If you really want to use ecommerce marketing and want to lead, then you should focus on high search keywords so that consumers can find you with the utmost ease. The high volume means 1000 searches per month and this figure can be useful/worthless for some people. You need to find out some phrases that portray your offerings or services. For example, you can use yoga pants, meditation, or yoga keywords for a yoga store. For this purpose, you need to use keyword analysis tools like Ubbersuggest, Ahrefs, and SEMrush. In this way, you can lead on the internet with the help of these keywords and keyword analysis tools.

It is imperative to prioritize the concept and produce content by keeping the idea in mind. It is really important to focus on keywords, content format, angle, etc while making the content. In this way, you can attain top 10 ranking content on search engines like Google.

Add diverse values and try to make creative content in order to engage customers. When you are done with this process, then publish the content and share it on social and make it achievable for users. It is one of the most helpful methods so rinse and do again.

Referral Marketing:

It is one of the most underrated e-commerce marketing policies. We are influenced by social media and like to share our thoughts and experience. That’s why we always choose those channels as a brand that we can trust and that provide remarkable support and experience. You just need to focus on sharing positive information and news.

Applying Referral Marketing to Ecommerce Business:

Use referral program app or software developer design for your online website. Make sure that the program provides the right incentive. In this method, a discount voucher can do wonders for your product sale. Moreover, share your referral program to social connections, email category, and readers. As an alternative, work in partnership for your benefit with a popular blog, social media activist, and YouTube channels so that you can reach your target demographics. For example, if you offer food-related products, try to collaborate with diet influencers, lifestyle verticals, and diet programs.

Referral marketing is a great method to target your audience with the help of these methods because celebrities can charge a huge sum for endorsing your products. So, it is economical and effective in order to attract Gen-Z and other potential customers.

Omni-Channel Ecommerce Marketing:

If you really want to grow your ecommerce marketing then Omni-channel marketing is a plus. According to research, almost 60 percent of customers compare online stores, 48 percent look for brands, 40 percent in stores, 39 percent in reviews, 23 percent in social networking websites, and 20 percent in video platforms before buying anything. It shows that the consumers are already Omni-channel, that’s why you need to improve ecommerce sites.

Omni-channel is all about focusing on your online marketing existence in order to attract a target audience and produce opportunities to cooperate with your visions.

Applying Multi-Channel Marketing to Business:

Before launching a product, you should focus to collaborate with influencers, utilize demos on YouTube, online ads, and email campaigns. Make sure that the customer easy access to your demos so they should be problem-solving and clear their doubts. You can use AI and machine-learning platforms to predict data and consumer behavior.

Another important factor is product recommendations and promotional messages. Irrelevant and unconstructive information can create a bad impact on your brand. Plus, you can send birthday wishes to consumers through email communication and also offer promotional deals. Incentives can make a great difference in your sales and reach. Give discount offers to loyal consumers, personalized admiration videos, and smart retargeted ads.

In short, ecommerce marketing is really effective and useful for engaging consumers. It totally depends on you to find out what is important for your e-commerce website. Sadly, this process can be time-taking and hectic but in the end, you will get your desired results.

 

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Better TipsBusinessTrending

Top Reasons Why Your Business Needs a Website in 2021

by Shamsul

 

Top Reasons Why Your Business Needs a Website in 2021

 

If you are searching for the answer to this question, then you are on the right page because in this article we will talk about the benefits or advantages of a website and how it will be useful for your business. As a business owner, you need a website for the healthy growth of your business.

For small business owners, if you want to grow your business then you have to make your online presence strong. This is the main way to earn more profits and growth for your company. Social credibility is really important nowadays. Your website is proof of your social credibility.

This is the best method to increase your online sales and attracting more consumers. As we have seen a huge boom in online sales during the lockdown, so it is important to have a website in 2021. There are a lot of advantages of a website. Here are some of the reasons that surely convince you to create a website for your business.

 

Why Do you Need a Website?

The answer to this question is really simple. You can get several benefits from a website such as:

  • Expand business.
  • Increases sales.
  • Improves your brand value.
  • Helps you get a market edge.
  • Increases credibility

These are some useful benefits of having a website. Plus, you can connect and engage your target audience through online presence and display your services in the form of blog posts, images, GIFs, and videos. Moreover, you can educate your customers and tell them about your services and products. You can work from stores in a limited time period but with the help of a website, you can run your business 24/7 effectively.

Reasons to Have a Business Website:

According to a study, people don’t trust a company that doesn’t have an online presence. We live in the digital world, so your online presence is your credibility. We perform every task with our electronic devices. So, you can guess the importance of the internet and website. If you want that people trust you or your business, then you should need a business website.

Increases ROI and Revenue:

You can earn a huge sum of money or profit with the assistance of an online presence. In this digital era, creating a website requires only a little amount of investment but it can give a boost to your business. Isn’t useful? Of course, it is because you can increase your revenue game and ROI with just a small investment. In this way, you can target a larger audience and display your services and products. It is really vital to improving the quality of the website so that people always prefer to open your site and it also increases web traffic.

Adds Credibility to Your Business:

It is really essential to show your positive attitude to the customer through an online presence, so you should invest in a proficient website. People can easily access your site with their smartphone and check your credibility. If the quality of your website is really positive, then it shows your business credibility, and consumers can make purchases without any fear. According to a study, people judge your business’s credibility through the design of your website. So, they can verify your authority and feel safe to invest in your business. It is entirely about the reputation of the business.

Helps You to Compete With Big Brands:

If you want to compete with the giants in your industry, then it is only possible with a strong online presence. All you will need is to design an eye-catching website and add informative data about your products and services. It’s a decent chance to give tough competition to giants and make a positive and strong image in the eyes of customers. Keyword factors can create a big difference in this sector. Use correct and appropriate keywords because it will expand the traffic of your site. For this purpose, you need to start with analysis, reviews, and feedback. It is a great opportunity for you to get a lead in the search result list. In this way, you can attract more customers and give fierce competition to big companies.

Display Your Goods and Discounts:

If you want to attract the target audience, then the first step is to make a website because it is a great way that they use to contact your company. Now, it’s totally up to you how you run these things. However, you can showcase your offers and goods on your website so that customer searches their favorite product easily. You can also announce discounts on your online products through your website which will enhance your website’s traffic. You can also display your ratings, promotions, and other useful services. These things clear the doubts of customers and they can trust your company.

Your Competitors Already Have a Website:

It sounds slightly awkward but you are not alone in the business. Many big companies have a strong online presence and their online sales are increasing every year. This reason is enough to make a website for your business. They offer their services and products through these channels. So, it is imperative for you to make a website if you want to boost your business in 2021. In this way, you can win the initial trust of your customers and also acquire a good ranking in Google searches.

How to Create a Beautiful Website Design?

As we mentioned above, the beautiful design of your website attracts more people and improves their experience. If you are looking for someone that enhances your website design then contact us right now.

 

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8 Key Digital Marketing Trends for 2021

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Biggest Companies in the World by Market Capitalization

by Shamsul

 

Top 11 Biggest Companies in the World by Market Capitalization – 2020

 

Today, we will talk about the 12 biggest companies in the globe. We rank these companies based on market capitalization. If you want to know, then you have read this article completely. Let’s discuss the top 10 most valuable companies in the world.

# 01- Saudi Aramco: (Saudi Arabia)

US$ 1,685 bln.

This oil and gas company is one of the most expensive companies in the world. In 2019, the company issued its financial statement which shows the real worth of the company. The current market capitalization value of Saudi Aramco is $1.9 trillion. The company just surpassed all the expectations and its IPO is very successful. According to Saudi Aramco, they used all its profits for mergers, expansion, and purchases. Moreover, the company is also leading the chart in the production of LNG. Plus, they are also considered as the leaders in oil production and reserves in the world. Saudi Aramco has plants and subsidiaries in different countries such as the USA, UK, UAE, Japan, Russia, and China. They are also partnering with Sinopec, Total SA, Royal Dutch Shell, and Lukoil. The main office of Saudi Aramco is in Dhahran.

# 02- Microsoft: (United State)

US$ 1,359 bln.

It is a software-based company and 2nd most valuable company globally on the basis of market capitalization. Established by Bill Gates in 1975. Now, he is one of the richest men on the planet. It was the first company that used package software to make the computers user-friendly and insightful. The use of the Microsoft Windows operating system allows people to become master in PC skills effortlessly. This thing leads the company to the mountain of success and earnings. Now, it is one of the biggest companies in the PC software industry. They make the user experience high with their innovative services and new generation Windows operating system. Microsoft Office is the biggest achievement of Microsoft. Further, they also manufacture cell phones, office equipment, and accessories. The main office of Microsoft is in Redmond, Washington, USA.

# 03- Apple: (United State)

US$ 1,285.5 bln.

Apple is known for its luxury electronics such as PCs, smartphones, tablets, etc. It is considered the king of mobile phone companies. Recently, they face a loss in sales due to certain issues. But the things are now under control and they are winning the trust of their customers back. It is 3rd on the list of most valuable brands in the world. However, it is 1st in the list of most expensive brands globally. Its emblem and smartphones are very popular among people due to their strong market presence and customer base.

The current value of Apple has calculated market capitalization at 1286 billion dollars. Steve Jobs, Ronald Wayne, and Steve Wozniak are the founders of Apple. They get huge success through their highly innovative smartphones and iPads. Currently, they offer an array of products such as laptops, tablets, PCs, smartwatches, and other accessories. All these offerings are stylish, high quality, and excellent. They are operating in every region of the world with nearly 132,000 employees. The headquarters of Apple is in Cupertino, California, USA.

# 04- Amazon: (United State)

US$ 1233.4 bln.

In 2019, Amazon is one of the most expensive companies worldwide. They just beat the record of Microsoft in 2019. Today, it is 4th on the list of most valuable brands in the world. This American-based retail company offers and delivers a variety of goods through an online process. You can sell and purchase anything with the help of Amazon’s website. The success factors of Amazon are a wide assortment, low prices, high quality, and timely delivery. The founder of Amazon is Jeff Bezos and founded in 1994. The main office of Amazon is in Seattle, WA, USA. The current market capitalization value of Amazon is 162 billion dollars and 647,500 employees.

# 05- Alphabet: (United State)

US$ 919.3 bln.

Google is one of the most celebrated search engines in the world but they recently changed its name to ‘’Alphabet’’. The company owns many other companies, so they changed its name. In 1998, Larry Page and Sergey Brin created this and now they are leading the chart. Almost 30 famous services and sub-companies are working under the banner of Google including YouTube, Android, AdWords, etc. It is headquartered in California, USA.

# 06- Facebook: (United State)

US$ 583.7 bln.

Facebook was founded in 2004 and the founder of Facebook is Mark Zuckerberg. It is a social networking site where you can chat with people and share your thoughts. Almost 2 billion people visited Facebook on daily basis. The current market value of Facebook is 584 billion dollars which shows the success story of this social network. They are making yearly 22 billion dollars through online advertising and its net profit increased by 54 percent within the last year. Plus, it is also on the list of the top 10 profitable companies on market capitalization. It is headquartered in Menlo Park, California, USA.

# 07- Alibaba Group: (China)

US$ 545.4 bln.

It is one of the largest virtual trading organizations in the world, especially in China. The huge success of this company is its reasonable prices and a variety of consumer goods. Founded in 1999 and offers business through web portals. They also provide electronic payment services, cloud computing, and search system for consumers. The main office of Alibaba Group is located in Hangzhou, China.

# 08- Tencent: (China)

US$ 509.7 bln.

It is one of the leading social networking and gaming companies in the globe on market capitalization. This Chinese company was founded in 1998 and is also considered in the list of most expensive companies in the world. They offer mobile games, social networking, e-commerce, smartphones, online games, payment systems, web portals, and music. This kind of offerings makes it a highly innovative and valuable brand worldwide. The main office of Tencent is in Nanshan District, Shenzhen.

# 09- Berkshire Hathaway Inc. (United State)

US$ 455.4 bln.

This company is famous for its insurance, finance, food, and non-food services. Warren Buffet is the permanent owner of Berkshire Hathaway. Its headquarter is in Omaha, USA. The current market share of this company is 344,970 dollars on market capitalization. Here are some affiliated companies of Berkshire Hathaway are given:

Care insurance (GEICO).

Reinsurance (General Re)

Railway Transport (BNSF).

Electricity and gas supply (Berkshire Hathaway Energy).

Wholesale commerce (McLane Company)

More than 40000 shareholders attend the annual meeting in 2015 which’s why it represented as ‘’Woodstock for Capitalists’’.

# 010- Johnson & Johnson: (United State)

US$ 395.3 bln.

This American multinational company is famous for producing consumer products, pharmaceuticals, and medical equipment. In 1886, Edward Mead Johnson, James Wood Johnson, and Robert Wood Johnson are three brothers and the founders of this company. They also manufactured baby powder in 1893. More than 170 countries are part of this company and almost 250 affiliate companies are working in more than 60 countries. It’s headquartered is in New Brunswick, New Jersey, USA.

# 011- Visa Inc. (United State)

US$ 383.9 bln.

It is one of the leading financial services corporations in the world and established in 1958. This company makes payment transactions and money transfers between financial associations. It is the 2nd largest payment system globally and you can pay with Visa cards in 200+ countries. It is an electronic payment network. These transfers are done through four centers located in Singapore, Virginia, London, and Colorado. The system of Visa is fully secured so you can make transactions without any fear. The main seat of this company is in San Francisco, California, USA. It is number 11 on market capitalization.

 

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Positive Digital Transformation Trends During 2021

by Shamsul

 

Five Positive Digital Transformation Trends During 2021

 

We saw a huge online technology trend in the Coronavirus pandemic as people are working from home and an increase in online shopping. Now, people understand their real values so they are expecting digital transformation trends during 2021 and planning for them. It is really important to understand the sustainability of the digital agenda for 2021. We have mentioned some digital trends during 2021 that can change the face of the digital world.

 

Digital Transformation Trends during 2021:

01- The Rise of E-Commerce

There is a chance that the second-hand market will make 64 billion dollars in value by 2024 (according to Thredup). In this market, people sell their pre-loved essentials. But due to COVID-19, we see a huge boom in the second-hand market. This is due to the disturbed financial situation of users. That’s why people shift their buying habits. Other issues like waste and pollution and health-conscious people, these things also impact the second-hand market before the pandemic. Recently, IKEA launched a ‘’take back services’’ that enable the customers to resell their products at the store. This thing also helps the customers to make more purchases. Other famous brands and stores should follow this kind of scheme to increase their sales.

 

Digital Transformation Trends during 2021

02- Brands That Live Their Social Values

If you want to be successful in 2021, then you should think about their social values and find different but useful ways to display them. As we know that, the eco-conscious customers are increasing day by day and they pay more value to gender rights and anti-racism. If you don’t have clear ideas about these things, then you should form at least one idea and also display it effortlessly. This thing is really important because of the success in 2021.

For this purpose, you should focus on Gen-Z because they can contribute to the success of your brand. Plus, they can be useful to share your message as a brand on social media. So, these factors can play an important role in the spreading of news. Moreover, you should follow some definite rules such as authenticity, transparency, and honesty for success. We can bet you will be definitely on board if you follow these steps.

 

Digital Transformation Trends during 2021

03- Modified Online Education

The schools and colleges are closed due to the outbreak of the COVID-19 pandemic, but with the online lectures and study, everything is normal. We see a huge trend in online education and things are getting normal day by day. You can learn everything from cookery skills to languages. You can attend meetings on Zoom, watch videos on YouTube, and take online classes.

It is one of the most accessible platforms that you can adopt in order to make your life easier. You need to follow these things in 2021 whether you are old or young. This kind of micro-learning will make things digestible for everything like the language-learning application Duolingo. These will make things interactive and can make your time enjoyable. This is the future of e-learning and we recommend you make improvements in this sector for ultimate success in 2021.

 

Digital Transformation Trends during 2021

04- Voice Technology Will Rule the Household

Due to the advancement in voice technology, there is a chance that this thing will overtake too many things. You can understand the value of voice technology by seeing the working of Siri, Alexa, and Google Assistant. According to research, most families consider these voice technologies as their family members and almost 90 percent of people use these technologies on a higher or same level.

In corona lockdown, this thing really helps the people to keep in touch with the latest news and entertainment. As a matter of fact, these voice technologies will become more sophisticated and advanced. There is a chance that this thing will reduce the value of typing search as compared to voice search. We suggest brands focus on voice apps if you want to grow exponentially in 2021. These things will help the people to achieve their targets and searches.

 

Digital Transformation Trends during 2021

05- Brands Will Have to Up Their Game

The gaming factor is one of the most attractive platforms to attract customers in order to improve engagement. Marketers can engage people to the target audience with these techniques such as gaming, ads, and other creative commercials. Brands can make their logo avatars such as Gucci, Adidas, Louis Vuitton, and so on. The world of gaming is increasing day by day and it is a great opportunity to target teenagers so that they can play games in their bedrooms in order to prevent loneliness. You need to improve graphics and other social network platforms to connect more people.

Virtual spaces are very popular games nowadays where people can hang out with their favorite people and make new friends. They can also collaborate and chat with these people through different apps and can attend parties and events. Gamers can provide a great opportunity to marketers to target a new audience and create limitless chances for customers.

 

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Top 10 Mobile Phone Brands in 2020

by Shamsul

 

Top 10 Mobile Phone Brands in 2020

 

In this digital era, tech companies are trying to take lead in profits and sales in order to expand their market share and revenue game. Today, we will talk about the top mobile phone brands in the world by evaluating different parameters such as income, sales, and shipments. They are a permanent part of our lives. The emergence of smartphones has revolutionized the world and mobile users with new technology. As we know that, the changing needs of consumers make these smartphones highly innovative and stylish. For the last 3 years, the sale of smartphones has dropped due to saturation and other factors. Apple, Samsung, Huawei, and other companies are leading the chart in this industry. They have a powerful market presence and effectively increasing their sales. Now, you have plenty of options to choose from. Let’s discuss the top 10 mobile phone brands in detail.

 

Samsung:

It is a South Korean company and headquartered in Samsung town. Samsung is currently dominating the smartphone market because they constantly improve their production capabilities by investing in Research and Development. They offer every kind of smartphone from lower to higher segment. They gained popularity from their Galaxy smartphone range. Its flagship smartphones are Galaxy Note 7 and Galaxy S7 edge+. Further, they recently launched Tizen OS as a substitute for its Android-related smartphones. The latest development of Samsung is Galaxy S9 and its audio quality is really high-quality because of the collaboration with Dolby and AKG. Samsung India is re-launching Galaxy S8 in magnificence burgundy red color which is a big achievement so far. Its current market share is almost 20 percent which makes it a top mobile phone brand in the smartphone industry.

  • Profit – 22,847 million dollars.
  • Sales – 188,980 million dollars.
  • Units shipped – 290 million.

 

Huawei:

Huawei was founded in 1987 and one of the largest smartphone manufacturers in China. In 2016, Huawei devoted 14 percent of their profits to Research and Development which’s why they have innovation stores across the world. They are operating in 170+ countries right now and also trying to build their own operating system. This thing shows the powerful market presence of Huawei in the smartphone industry. In 2017, Huawei shipped 153 million smartphones and also ranked in Fortune’s 500 companies list. They recently launched a sophisticated smartphone that contains an in-screen fingerprint, AI processor, triple camera, and Dual fingerprint design. It’s a big achievement for Huawei and this smartphone has put on shame other expensive and powerful smartphones. This kind of innovation and growth enables the company to stand out in the market. You can capture professional and high-quality images with their smartphone cameras. Due to the trade tension with the US and other global issues, they are going strong and manage 2nd position in this list.

  • Profit – 10,000 million dollars.
  • Sales – 122,000 million dollars.
  • Units shipped – 240 million.

Top 10 Mobile Phone Brands in 2020

 

Apple:

As the most preferred brand in the world, Apple successfully maintains a strong consumer base and market share in the mobile industry. Apple was established by Steve Jobs with Ronald Wayne in 1976. They are known for their luxurious smartphones and unique services. Due to their classy features and designs, they maintain a powerful customer base globally. They always focus on new technologies and designs to increase their market share. With 499 stores in 22 countries and a global presence in almost 40 countries, Apple is one of the most luxurious brands. Its total revenue in 2007 was 229 billion dollars. They offer smartphones with powerful cameras and other features. They are launching iPhone X Leather Folio that contains Face ID and a full-screen display. That’s why it is at 3rd position in this list.

  • Profit – 48,351 million dollars.
  • Sales – 229,234 million dollars.
  • Units shipped – 190 million.

 

Oppo:

This Chinese-based mobile company is one of the emerging brands globally. It was founded in 2011 and now they have a powerful global presence. They offer good-quality smartphones and accessories. They offer smartphones at every price point from the lower segment to the affluent class. Find 5, Find 7, N1, N3, and more are some best phones of Oppo. Even though they enter in this market lately, but they have managed a strong consumer base and presence. They create a respectable position with their good-quality products and aggressive marketing. In 2017, they officially sponsored the Indian Cricket Team which helps the brand to increase its sales and revenues. They also collaborate with various Bollywood celebrities to endorse their products. It is 4th on this list.

  • Profit – 1400 million dollars.
  • Sales – 60000 million dollars.
  • Units shipped – 120 million.

 

Vivo:

Vivo is a Chinese smartphone company and the largest producer of software, smartphones, and smartphone accessories. The company started its operations in 2009 and has a powerful footprint in the world with its offerings and smartphones. They recently developed Android-based software called ‘’Funtouch’’. In 2017, its market share is 10.7 percent. The X Series, V Series are one the most popular smartphones of Vivo. Their smartphones are really affordable and this is the major reason for the success of Vivo. Effective marketing strategies and celebrities endorsement help the company to expand its footprint globally. Its V9 Series is comparable to Apple’s iPhone X. It’s a big achievement for Vivo and it is the first company that contains a notch display after Apple. Its rank is 5th on this list.

  • Profit – 1125 million dollars.
  • Sales – 46,484 million dollars.
  • Units shipped – 110 million.

Top 10 Mobile Phone Brands in 2020

 

Xiaomi:

It is one of the fast-growing companies globally. They offer a diverse range of innovative products such as smartphones, apps, laptops, and accessories. It was established in 2010 by Lei Jun and launched its first phone in 2011. Since then, they have become the 8th biggest manufacturer of smartphones globally. Mi Series and Redmi are the flagship brands of Xiaomi. They invest in R&D and focus on innovation, that’s why they maintained a good position in the smartphone industry. Their effective marketing strategy in China and India enables them to attain a huge market share and sales. Currently, they are competing with top smartphone brands in the world. They also launched Mi MIX 2S in 2018. The company also launched MIUI 9 which has an in-built feature and highly innovative. They are operating in Brazil, Turkey, Singapore, and other Asian countries. In 2017, its smartphone shipments were 90 million. They are also called the Apple of China. It is 6th on the list of top 10 mobile phone brands in the world.

  • Profit – 1000 million dollars.
  • Sales – 17000 million dollars.
  • Units shipped – 125 million.

 

LG:

This South Korean Electronics brand was established in 1958 and has a strong market presence in the globe. LG Nexus, LG G Flex, LG Tribute, K-Series, and G-Series represent the company’s premium mobile range. Similarly, they offer a huge range of electronic items that makes them a highly attractive and powerful brand in the world. It is continuously growing and its total revenue was 57 billion dollars in 2017. They are also trying to launch K8 and K10 in different regions of the world such as the Middle East, Latin America, Europe, and Asia. These smartphones will offer better quality photography and noise reduction feature. They are also trying to offer their products at lower rates. LG V30 is one of the most advanced smartphones of LG so far. That’s why it is 7th on the list.

  • Profit – 110 million dollars.
  • Sales – 46800 billion dollars.
  • Units shipped – 55 million.

 

Lenovo:

This Chinese multinational company is one of the largest laptop manufacturers in the world. Plus, they also offer high-quality smartphones and smartphone accessories. It was established in 1984 but enter the mobile market in 2012. That’s why we considered it a late entrant but they have managed its position very effectively and build a strong market presence. It has a powerful global presence in more than 160 countries. P Series, Zuk Series, K Series, and A Series are some popular smartphones of Lenovo. They are investing in the high-tech sector and anticipated to launch a Tango handset that can be changed to speakers or video projectors.

This kind of offerings makes it a powerful worldwide mobile phone brand. Its phones are extremely user-friendly and also economical. In the Tango handset, they added some sensors that can track your motions and also map the interior of rooms and buildings. They are giving tough competition to competitors with the help of advanced technology and augmented reality.

  • Profit – 535 million dollars.
  • Sales – 43035 million dollars.
  • Units shipped – 40 million.

 

Top 10 Mobile Phone Brands in 2020

 

ZTE:

It is a prominent smartphone brand from China and also manufactures mobile and telecommunication equipment. We can say that it is a global leader in the manufacturing of tablets, smartphones, etc. They are operating in different parts of the world that’s why its market presence is very strong. Its distribution network and different offerings make it a highly innovative and leading company. ZTEsoft, Nubia Technology, and Zonergy are the subsidiaries of ZTE. With effective marketing strategies and a powerful presence, it is 9th on the list of top mobile phone brands. In 2017, they launched ZTE Axon M that is fully packed with innovative features.

  • Profit – 719 million dollars.
  • Sales – 17123 million dollars.
  • Units shipped – 45 million.

 

Alcatel-Lucent:

This French-based smartphone company was founded in 2004. It has a strong global presence and one of the finest smartphone companies. It was amalgamated with American company Lucent in 2006 that’s why it is known as Alcatel-Lucent. This merger has proved beneficial for both companies. It was attained by Nokia in 2006 but they carry the same name as Alcatel-Lucent.

This acquisition was made to give tough competition to Huawei and Sony Ericsson. OneTouch Series is the flagship product of Alcatel-Lucent. It has a global reach in more than 170 countries which shows that it is a strong player in this industry. Its loyal customer base and innovation offerings make them a first-class brand. Also, Pixi and Idol are luxurious brands of Alcatel-Lucent. They recently introduced A50, A30 Plus, Idol 5S that are extremely innovative. It is 10th on the list of the top 10 best mobile phone brands in the world.

  • Profit – 218 million dollars.
  • Sales – 15149 million dollars.
  • Units shipped – 20 million.

 

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8 Key Digital Marketing Trends for 2021

by Shamsul

 

8 Key Digital Marketing Trends for 2021

 

We have seen that how businesses changed their working, especially in the Covid-19 pandemic. Many companies shift their working on online platforms and many people working from home. This kind of tech advancement is very beneficial for companies and people. In order to understand the basic trends of this system, we have to analyze everything. If you want to predict the future of 2021 for businesses, then you have to read the 8 Key Digital Marketing Trends for 2021 article completely.

In this article, we will talk about major digital marketing trends. These trends help you to grow and earn more profits in 2021. We mentioned eight key digital marketing trends that can be game-changing in 2021 for marketers. With the help of these trends, they can earn revenues and enhance their work. If you are totally blank and don’t know where to begin then you should read this article completely.

 

Use Social Media to Engage:

First of all, if you want to grow revenues and retain position in a competitive market, then invest in social media marketing. Many companies and organizations work in these areas and follow the digital marketing trend in 2021. In this way, they can retain their position and engage with people in a most effective way. With these techniques, they can engage their audience and create long-term relationships with customers. You can hire the services of a social media marketer because they can develop a good plan in just a few hundred dollars. Provide innovative and useful content on daily basis in order to attract new customers and businesses. These social media campaigns will change your overall system and definitely help you to grow in these hard times.

All-in on Google Listings and Local SEO:

For small marketers and businesses, it is important to verify your local listings on search platforms like Google. In this way, people can easily find you on the searching platform and engage with your services. It is important because Google only prefer those sites that are geographically active and have constant flux. In this way, people can easily access your website on Google. But don’t forget to add new content in the form of blogs, information, services, and products and regularly update your local listings. You can get effective results and convey your message to people in an effective way. If you have a small business, then this is the perfect time to follow the digital marketing trend.

Improve Engagement and Show Availability:

Customers and consumers always prefer to purchase the best quality products. Due to the availability of plenty of services and goods, it is really hard for marketers to compete with strong brands. The best solution is to show the availability of products and adjust the stock. As many people are working from home, but doctors are working in a specific slot of time, this is the best solution. It is also imperative to create a customer list and tell them about the availability of the product through automated email and message. Advertising play a crucial role in the marketing process. You can tell your customers about products and upcoming products through their websites and campaigns.

Bidding in Google Ads:

Marketers constantly maintain campaigns and bids in Google Ads. But the real issue is that it is really expensive and mall marketers can’t afford this. But in the current pandemic, many strong companies are also reducing their bidding on Google Ads due to financial recession. It is not a new thing for marketers because it was introduced in 2016. Many people are familiar with the process, especially in the Covid-19 situation. It is imperative to optimize different aspects of PPC, which delivers a better result at an affordable cost to our customers.

Recognize the Power of Voice Search:

Basically, voice search is not a component of Google’s algorithm but it is still dominating search outcomes. But the main issue is that the voice search result is quite different from the typed results. It is important for SEO to improve this sector for those people who like to use this feature. There are several factors needed in order to perform voice searches such as correct accent and algorithm. In this way, you can get accurate results and boost your searching options.

Improve Retention by Segmentation:

Well, it is really easy to retain your potential customers instead of targeting a new audience. But if you want to target more audience, then focus on your loyal customer base as they can be beneficial for your brand. They use your products and give their honest feedback to their friends and relatives. So, this thing can work for your company and help you to attract a new audience. But it is also crucial to keep them updated with your services and organizational changes via email or social media. In this way, you can target a specific audience without putting in any extra effort.

Use Interactive Material or Content:

Add innovative and engaging content on your home page or website in order to fascinate new customers. The content should be consisting of educating, consulting, and written in the form of blogs, whitepapers, and contents hubs. You can also attract them through entertaining and visual content such as branded games and videos. There are plenty of ways to engage the audience with your company through games, quizzes, and polls. You can do these actions on regular basis and in this way you can find out customer’s demands and needs.

Pay Attention to Staff Engagement:

Many HR professionals predicted that the Coronavirus brutally impacts productivity and workers. Well, they are completely right. We know it is really hard to maintain workers especially in an economic recession, but with effective policies and strategies, you can enhance the engagement of employees. If you follow these trends and earn a big sum especially in these hard times, then share your success with your employees because it is only possible with their hard work. In this way, you can increase the level of productivity and also enhance staff engagement.

 

Conclusion:

If you are planning for 2021, then these digital marketing trends can be game-changing for your company’s value and revenue. You can improve your entire work by paying more attention to social media marketing by providing interactive content. These trends also help you to improve site traffic, improve sales, and maintain your loyal customer base. With the assistance of these eight trends, you can also understand the digital marketing trends and their impact.

 

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5 Methods That Marketers Should Adapt In 2021

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