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AstraZeneca PESTEL Analysis
BusinessCoronavirusHealthManagementMarketingSWOT & PESTLE TrendingWriting

PESTEL Analysis of AstraZeneca – Innovative Medicines Producer

by Shamsul

PESTEL Analysis of AstraZeneca Plc

 
The PESTEL analysis is an excellent strategic planning tool to review the external business factors of an organization such as Political, Economic, Social, Technological, Environmental, and Legal. These factors affect the macro business environment of a company like AstraZeneca Plc. Let’s read the PESTEL analysis of AstraZeneca.
 
These factors can also impact the other players operating in the healthcare sector. A company like AstraZeneca Plc can take a competitive advantage in the market by analyzing these points. They are also helpful for boosting the overall level of profitability.
 
PESTEL analysis of AstraZeneca Plc provides complete information about current challenges present in the healthcare sector. The company is highly exposed to these challenges and competitors. For example, a profitable company can’t produce encouraging results in those regions where the political system and economic situation are unstable.
   
 
Without further wait, let’s start the PESTEL analysis of AstraZeneca Plc.
 
 
Political Factors | PESTEL Analysis of AstraZeneca
 
In determining the factors that can affect the long-term growth of AstraZeneca Plc, political factors like corruption level, political stability, and political framework can play a huge role. It is crucial to analyze the political factors of a specific country or market in which AstraZeneca Plc is operating. Currently, the healthcare company is operating in more than a dozen markets/countries, so it is open to different challenges and threats in the region. These systematic risks can disrupt the overall functioning of the company in a particular region. The following factors should be analyzed thoroughly before entering a new market,
 
  • Importance of political parties in the country and influence of these parties on the healthcare sector.
  • Political stability.
  • Risk of invasion from the military.
  • Corruption levels in the government departments, especially in the healthcare sector.
  • Interference of influence of government officers on healthcare business.
  • Legal proceedings regarding contract enforcement.
  • Tariffs, trade restrictions, and other limitations.
  • Protection of intellectual property rights by legal institutions.
  • Preferred trading countries and their political system.
  • Laws related to healthcare, especially antitrust laws.
  • Price wars and regulations in the country.
  • Tax rates.
  • Minimum wage and overtime legislation.
  • Working hours and timetable in the healthcare sector.
  • Employee benefits.
  • Safety regulations in the healthcare sector.
  • Labeling of products and related requirements.
 
 
Economic Factors | PESTEL Analysis of AstraZeneca
 
The impact of economic factors is also big on the company. There are several risks associated such as inflation rate, foreign exchange, savings rate, and interest rate. These factors determine the average investment and average demand in a country or business environment. Economic factors also increase competition in the market. AstraZeneca Plc can exploit different economic indicators like purchasing power of consumers, growth rate, and others for determining the economic growth of the company in a specific region, market, or country. Here are some vital economic factors that must be analyzed,
 
  • Type of financial and economic system in the specific country or region.
  • Economic stability.
  • The intervention of government.
  • Stability of currency and exchange rates.
  • The efficiency of economic markets in the country.
  • Infrastructure standard.
  • The competence level of employees.
  • Comparative advantages.
  • Literacy level in the country.
  • Overall productivity and labor costs.
  • Economic recession.
  • Interest rates.
  • Inflation.
  • Economic growth.
  • Unemployment rate.
 
 
Social Factors | PESTEL Analysis of AstraZeneca
 
The way of doing things and overall culture of the society can also upset the business operations of AstraZeneca Plc in a particular country. People’s leisure interests, attitudes, and beliefs also have a huge impact on the business. AstraZeneca Plc must understand the market dynamics by analyzing the behavior of customers or demographics in the region also. Being a healthcare company, AstraZeneca Plc should review the given social factors,
   
 
  • Skill level of people.
  • Demographics.
  • Power composition, hierarchy, and class structure in the country or society.
  • Education level of people.
  • Culture such as social conventions and gender roles.
  • Entrepreneurial skills.
  • Attitudes toward environmental consciousness and health.
  • Leisure interests.
 
 
Technological Factors | PESTEL Analysis of AstraZeneca
 
It is slightly difficult for companies to stay technological advance all the time. Technology is an ever-evolving thing and it requires a lot of investment. We are taking the example of transportation here. It has been growing with the passage of time and several transportation services such as Uber and Lyft have disrupted the business of common taxi business.
 
Indeed, every company is moving towards automation and there is a lot of scope in the healthcare segment for new technology and automation. This fast-changing technology can affect the business of AstraZeneca Plc in the long run. By exploiting the latest technologies, AstraZeneca Plc can take a competitive lead and can also make its business profitable. Below, we have curated imperative technological factors,
 
  • Latest technological advancements by the competitors of AstraZeneca Plc.
  • Product offering and impact of technology on this factor.
  • Cost structure and impact of technology on it.
  • Value chain structure and impact of technology on it.
  • Technological diffusion rate.
 
 
Environmental Factors | PESTEL Analysis of AstraZeneca
 
Every country has specific norms and environmental standards. Today, people are highly conscious of environmental factors. Any violation of climate laws can impact the revenue stream and overall reputation of the organization in the market. Being an international healthcare company, AstraZeneca Plc should evaluate the liability and environmental laws of every country in order to run the business smoothly. Many countries are giving a tax break to companies that produce renewable energy sources.
 
Before launching a new business in the market or venturing into any market, AstraZeneca Plc must scan the environmental standards, needed to run the business in that country. Some of the standards that AstraZeneca Plc should study,
 
  • Climate change.
  • Renewable energy sources.
  • Recycling.
  • Weather.
  • Air pollution.
  • Water pollution.
  • Laws regarding environmental pollution.
  • Waste management, especially in healthcare.
  • Attitudes toward eco-friendly and greener products.
 
 
Legal Factors | PESTEL Analysis of AstraZeneca
 
   
 
 
In numerous countries, the legal institutions and frameworks are not so influential. So, protecting intellectual property rights, copyrights, and patents is not easy in those countries. Companies like AstraZeneca Plc must review these factors carefully in order to run their business operations smoothly. By evaluating such factors, a company can enhance its competitiveness as well as profitability in the market. The managers at AstraZeneca Plc should consider the following legal factors before entering a new region,
 
  • Data protection.
  • Employment laws.
  • Safety and health laws.
  • Copyrights.
  • Consumer protection.
  • E-commerce.
  • Antitrust laws.
  • Discrimination laws.
 
 
 
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  Covid Treatment  
 
 
Better TipsCoronavirusHealth
 
WHO’s Statement Advising People to Not Treat COVID like Flu
 
 by Shamsul   
 
 
 
 
 
WHO’s Statement Advising People to Not Treat Covid like Flu
 
 
Recently WHO has clearly stated not to link or treat Covid like flu. This statement of WHO’s global health body has been spreading around the world as he said that government should not advocate that the Covid virus is not intense any longer or has been showing complete changes. WHO’s distinctive representative, Dr. David Nabarro, added that “end was in sight .”He also said that Europe is only making half success. DR. Nabarro was questioned by Sky News regarding his point of view about the flu-like treatment of Covid-19 and gave a clear statement that he and his colleagues from the World Health Organization are stunned by all such estimates, which are completely out of their knowledge. 
 
He added that people all across the world are witnessing this deadly disease and reporting it. This virus is really dangerous for unvaccinated individuals or someone who has not been infected once already. This virus is capable of mutating and can create different variants, some of these mutations and variants are in our knowledge now, but we will be seeing more in the coming time.
 
Nabarro and Covid 19
 
Based on all these valid points, Dr. Nabarro said that Covid 19 should not be treated like flue or even any other thing. This virus is quite nasty and keeps surprising us, so we should somehow keep dealing with it. No government should be calling it quite a week or change, they just haven’t created effective policies, and they should clearly admit that.
 
During his talk with broadcasters, he further added that the governments and every leader should advocate and aid others in avoiding the virus through any possible means and prevent it from infecting people. Government should also start preparing for any further streams of this virus. Europe’s Covid struggle is about to face its end, and the only question left is to find out how long it will survive before approaching its end and how tough this journey is going to be. These questions might not have answers with complete certainty by anyone as each day we are facing new surprises and difficulties.
   
 
This battle against Covid-19 is a marathon; we can see that there is a winning line and some might approach it early based on their fast speed, but the race is neither short nor easy to handle.
 
 
Boris Johnson
 
Boris Johnson also gave a hint of his thoughts regarding no need for self-isolation and flu-like treatment of Covid in the coming days. He, last week, said that self-isolation is not a legal condition for people having flu so soon we can imply the same for Covid, infected people. This virus has become a pandemic, and all we need is the direction to stay careful, not legal requirements like isolation.
   
 
Sajid Javid, health secretary, gave the same idea and said to Sky News that saying we have to start living with this virus. We should take the necessary measures and start living like we used to before this virus. Flu can also kill 20,000 people in a tough year, but economies are not shut down for that, and the same should be the case for Covid.
 
 
 
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  Employees  
 
 
BusinessCoronavirusManagementMarketing
 
Don’t Make your Company Policies too Strict for Employees
 
 by Shamsul   
 
 
 
 
 
 
 
Don’t Neglect your Employees’ Misery — Take Charge
 
 
Many employees are unhappy with their employers’ return-to-work guidelines. Management must confront employee discontent head-on instead of risking losing productive workers, according to Hise O. Gibson.
 
Many companies may be startled to see their employees leave for good when they enthusiastically reopen their doors well over a year since the COVID-19 epidemic started. Businesses rushed to implement complete rules ranging from full repatriation to offices to entirely remote models, much to the chagrin of their staff. At the very minimum, the epidemic has shown us that one-size-fits-all solutions may backfire spectacularly. In reality, several polls and news stories show that workers who work remotely are just as efficient, allowing their companies to generate record profits in many situations. So, why are there so many businesses working so hard to get all of their workers back to work, despite the fact that staff turnover is increasing across the board? 
 
It’s a trend that may be found in the corporate sector as well. Flag commanders, some of the most powerful military leadership, in the United States Army, where we both worked for many years, frequently think that brilliant officers leave the service for the private industry to earn more money. In truth, a few of these professional employees change since their demands change and they don’t feel addressed by their supervisors or bosses.
 
 
Seize Control as a First Step to Save Employees from Misries
 
Although military groups confront most of the same challenges as commercial teams, executives’ methods to communicate with their superiors may now be used to businesses. The military culture of rules and routines not only brings security and order to a chaotic situation but also builds trust. Over a year of dual pandemics: COVID-19 and racist inequality, we suggest a powerful, straightforward strategy for leaders and organizations attempting to stabilize their employees. “TAKE” is how we refer to it. What it stands for:
 
T = “Take an initiative”: After surviving in pandemic uncertainty for so long, workers don’t want business clichés and inactive social activity.
 
A = As with any other company priority or client initiative, “align” post-COVID personnel policies, assets, and timelines.
   
 
K = Keep your promise and stick to your promises. It’s the most important point: once a worker’s confidence has been gone, it is impossible to recover it.
 
E = “Execute” your firm’s post-COVID workforce strategy as soon as possible and track your success.
 
TAKE’s framework is primarily about confronting the issue head-on. Some managers prioritize other business challenges above employees’ discontent. While this strategy is popular in many businesses, it has the potential to weaken employee trust, inhibit innovation and creativity, and raise turnover.
 
 
Read Also: DOES HANDING AUTONOMY TO YOUR EMPLOYEES FOSTER CREATIVITY?
 
 
Managing Employees with a Greater Degree of Autonomy
 
It is a critical juncture for businesses as they find their “new reality” in the bilateral marketplace for employer-employee interactions. It’s no surprise that pandemic anxiety has prompted many people to prioritize workplace flexibility and well-being. Well-balanced workers seek companies and industries flexible enough to satisfy their personal and professional demands. Individuals also have more right to request decent working conditions. Businesses used to have an edge in uncertain economic times, but that is no longer true. This transition is being welcomed, even welcomed, by proactive leadership. Many companies employees methodical methods to collect employee feedback and transform it into tailored work cultures and rules. These initiatives frequently result in a solid personnel management plan, complete with a well-thought-out schedule and plan of action, which boosts employee morale, engagement, and efficiency.
 
 
Taking into Account All of the Variables
 
In addition, to pay and perks, many aspects impact whether or not employees stay with a company.
   
 
Polls and small group conversations are critical diagnostic tools for building a more comprehensive employee engagement perspective. Officers in the Army conduct “command weather assessments” to gauge the mood of those under their authority. Direct reports and junior-level members of the team can use Leadership Environment Surveys to give honest & confidential input to the organization’s culture. Most significantly, surveys determine the general level of toxicity in the workplace. Execution is essential whether a firm seeks input through polls or conversations. If you want to increase employees involvement, polls should be brief and focused on a few essential areas. To enable the most open discourse, an organization may split individuals by seniority and authority levels. Leaders also can seek advice from a neutral third party. 
 
A comprehensive approach might help reaffirm the impartiality of the feedback and the actions taken as a result. We propose that executives ask themselves the following questions as a starting place for building successful systems and tools:
 
 
1. What categories of people work in my company (specialists, skilled employees, unskilled workers, and semi-skilled workers)?
 
2. How do my efforts in the areas of interest of my staff compare to my actions for particular business KPIs connected to my own bonuses and promotions? Why is there such a discrepancy?
 
3. What causes individuals to abandon my company? How open are the people who will tell you why you’re leaving?
 
 
 
 
 
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Accept SMART Thinking As A Line of Thinking:
 
Assembling facts, creating a SMART action plan, and defining a timetable are the following steps that are particularly difficult for leaders. Depending on their size, industry, and maturity, firms will head on one of the three paths: 
 
Depending on their industry, size, and maturity, businesses will choose one of three paths: 
 
 
– Spend a lot of time gathering and analyzing employees data; 
 
– Prioritize simple external variables; or 
 
 
Depending on their size, industry, and maturity, firms will head on one of the three paths: 
 
Larger, more established businesses have a more challenging time adapting to change than smaller, more flexible businesses. Organizations can also pursue numerous pathways at the same time, changing the time and work required for each stage.
 
To be fair, going too cautiously at this time poses a significant danger. Employers seeking to retain highly trained and experienced employees may be devastating if they spend another year preparing a plan with no clear outcomes and making strategies against the public’s mood. While quickness is important, leaders must also have a long-term strategy. They must think about techniques that will be commonplace in 30 to 40 years. The choices they make will have a long-term impact on the company. They should consider how their descendants will see their leadership and organizational roles.
   
 
 
 
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  Leadership  
 
 
BusinessCoronavirusManagementMarketing
 
Start of New Era and Leadership Qualities in 2021 and Beyond
 
 by Shamsul   
 
 
 
 
 
 
Start of New Era and Leadership Qualities in 2021 or Beyond
 
Almost all aspects of life are disturbed due to corona, and it is very hard to find a single element that is not affected by this pandemic. Not only professional but also personal lives have been bothered by the coronavirus. However, smart leadership adopted new methods to achieve their business goals. This pandemic season is slowly vanishing, but no one knows how long it will take for fearless working?
 
Everyone has been subjected to several lockdowns, and it is the situation of every country. People are living lives just to see the new era where COVID is normal.
 
This world does not run by anyone’s choice. So, what is meant to happen, will happen in all cases. We cannot stop anything either we like it or not. COVID has affected almost all businesses. Some are affected negatively and are trying hard to survive, while others show incredible growth.
 
Pandemic and Business:
 
This pandemic season has been very innovative as most businesses revolve around digital information or e-commerce options. On the other hand, few companies felt a need to reinvent and adopt an entirely different system of business conduction.
 
Before this pandemic, people were working from offices, and it was the only acceptable concept. But after the pandemic hit the world badly, employees were forced to work from home. Working in this way was never considered, but now it is possible and showing efficient results too. Maybe, there was fear that productivity would be less or some trust issues which never allowed employees to work from home.
 
So many companies and businesses find it really worthy of working while at home because it shows efficient results and productivity rate is greater than ever. People are working from home and enjoying beautiful times with families too.
 
The workers are not bound to sit at a place and work in the presence of the boss. Now, they have high flexibility, and they can do their work easily and with freedom. People are enjoying this system because they are not worried about anything.
   
 
Effects of COVID on Leadership:
 
A leader must motivate and lead the staff so that staff can work properly. But has this pandemic affected the leadership or not?
 
Maybe the pandemic has affected the leadership as the leader cannot lead in front of eyes, but there are positive aspects too. Businesses were trying to survive, but suddenly they grew really fast because the concept of leadership is changed and evolved. The prosperity and success of any business depend upon the leadership and leadership. They developed some principles which are must follow by all.
 
Leadership shows the right path to their followers, and that is why they should be wise enough to adopt what is right or wrong. They should change themselves with time according to the requirements. The qualities of admirable leadership are almost the same everywhere. Only a few qualities are different and it’s normal.
 
Qualities of Leadership which are Affected by COVID
 
The qualities of leadership are given below.
 
1. Integrity
 
2. Communication
 
3. Self-Awareness
   
 
4. Innovation
 
5. Gratitude
 
6. Empathy
 
7. Influence
 
8. Delegation
 
9. Respect
   
 
10. Courage
 
These qualities are the same as they were two years ago. Leadership is more important nowadays than in pre-pandemic days because now the staff needs proper guidance.
 
The qualities which are given above are must have for all leaders so that they can prove to be nice and prosperous leaders. People need to get focused on their work so that they can show efficient results.
 
A leader should be innovative and enough courageous to adapt to any change so that he can lead staff and staff can utilize all opportunities for betterment.
 
 
 
 
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  Brand Marketing During COVID  
 
 
Better TipsBusinessCoronavirusManagementMarketingTrending
 
Brand Marketing Through the COVID-19 Crisis
 
 by Shamsul   
 
 
 
 
 
 
Brand Marketing Through the COVID-19 Crisis
 
 
 
It is really tough for businesses to know where to start especially in the times of crisis of COVID-19 (Corona Pandemic). Everyone is busy protecting their families, customers, communities, and themselves. It is important to follow safety guidelines to combat the current pandemic. Due to social distancing, everyone is at home. As we are spending more time on social media, movies, and entertainment, the trend of remote working also increased during this period. Now, you can watch workout classes online, college lectures, and videos. The immense boom of e-commerce is taking people’s attention. Although these changes are temporary you can follow these things in the future for giving a new height to your business. The adoption of digital brand marketing is really effective in terms of increasing brand value and sales. With so many changes and difficulties, there are some certain steps and tips that you can use to mitigate risk and grow your consumer base.
 
Present with Transparency and Empathy:
 
People feel weak and disappointed right now, so empathy is crucial. Many companies are adopting remote working for running their business. Serve products to people that you actually show in your marketing. It is necessary to show transparency and empathy in your offerings and services to support your consumers, especially in this COVID-19 (Corona Pandemic) crisis. Help your customer in this uncertain time by giving special discounts and sales if you can afford them. They will become your permanent customers and you can easily create a wonderful consumer base.
 
Exploit Media in Agile Way:
 
You need to build a more rapid response whether you are running a small or large business. Brand marketing is totally changed due to the COVID-19 (Corona Pandemic) crisis and we can give the example of Nike here. They say ‘’play inside, play for the world’’ which is a wonderful message to keep your consumers engaged. Social media and other media can do wonders to promote your brand and increasing your sales. It can help you drive your sales and revenues if you use this media in more agile ways. Be creative in this segment because people want something extraordinary and unique. There are several things that you should consider that which medium is best for you. Don’t over-expose your brand because it can tarnish the brand’s loyalty and equity.
 
Associate with Good:
 
In a time of crisis, consumers will remember brands for their roles, acts, and actions. If you do something with generosity and heart, then it creates a positive impact on people. Venture into something that directly gives benefit to consumers and it creates value for your brand in their mind. You can take the example of some alcoholic beverages that donated their products for the manufacturing of hand sanitizers. It conveys a good message and beneficial for your company. In this way, you can show your authenticity and purpose to your consumers.
   
 
Follow Trends and Build Scenarios:
 
It is necessary to follow the latest trends by evaluating the human behavioral trends for Brand Marketing. It is important to put consumer’s sentiments and emotions first and prioritize them in different segments. Check the buying and consumer trends and make the products accordingly. It will not create any type of havoc and disaster. Take the right decisions and help the consumers in every possible way. It is really crucial for marketers to create strong connections with their workers and consumers especially in the times of the COVID-19 (Corona Pandemic) crisis. Evaluate the possible outcomes so that you can take the right steps for the benefit of customers and workers.
 
Utilize New Working Ways:
 
It is really surprising for us that how some companies adopted remote working for Brand Marketing. Continuously improve your technology in order to enhance your efficiency and productivity. For effective collaboration and communication, you need extraordinary technology that increases worker’s engagement in the company. You can use technology to cheer up and motivate your workers through remote working. It is vital for owners to invest in this segment heavily because it will be fruitful in the future. It creates a wonderful workplace atmosphere and brings confidence in your team members.
 
How We Can Plan for the Next?
 
We are currently in the changing phase of the COVID-19 Corona pandemic. But, having a Brand Marketing plan for the future is a must thing if you are running a firm of business. Market leaders should focus on both internal and external factors to get a complete insight into the changing trends. By following three steps, you can plan for the next and the beyond easily:
 
     
  1. First of all, know the interruption in your working and find the proper solutions.
    2.  
  2. Adopt new ways of working by exploiting digital mediums. Learn how to connect with consumers and create long-lasting relations by using various digital ways.
    3.  
  3. Mitigate risks by following some essential steps and improve customer experience.
    4.  
 
There is no doubt that the impact of COVID-19 was very huge and still affecting our business and working. It is imperative to learn new ways such as remote working to improve your efficiency and performance. Brands should think about new possible ways of improvement during this difficult time. All you need is confidence and support to improve your work during and after the pandemic.
   
 
 
 
Tags:
 
Brand Marketing, remote working, business, brand, marketing, Corona Pandemic, COVID-19, pandemic, digital brand marketing,
   
 
 
 
Need Help or Advice in Content Management or In Marketing Strategy:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
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