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Coronavirus

WHO’s Statement Advising People to Not Treat COVID like Flu

by Shamsul February 8, 2022

WHO’s Statement Advising People to Not Treat Covid like Flu

Recently WHO has clearly stated not to link or treat Covid like flu. This statement of WHO’s global health body has been spreading around the world as he said that government should not advocate that the Covid virus is not intense any longer or has been showing complete changes. WHO’s distinctive representative, Dr. David Nabarro, added that “end was in sight .”He also said that Europe is only making half success. DR. Nabarro was questioned by Sky News regarding his point of view about the flu-like treatment of Covid-19 and gave a clear statement that he and his colleagues from the World Health Organization are stunned by all such estimates, which are completely out of their knowledge.

He added that people all across the world are witnessing this deadly disease and reporting it. This virus is really dangerous for unvaccinated individuals or someone who has not been infected once already. This virus is capable of mutating and can create different variants, some of these mutations and variants are in our knowledge now, but we will be seeing more in the coming time.

Nabarro and Covid 19

Based on all these valid points, Dr. Nabarro said that Covid 19 should not be treated like flue or even any other thing. This virus is quite nasty and keeps surprising us, so we should somehow keep dealing with it. No government should be calling it quite a week or change, they just haven’t created effective policies, and they should clearly admit that.

During his talk with broadcasters, he further added that the governments and every leader should advocate and aid others in avoiding the virus through any possible means and prevent it from infecting people. Government should also start preparing for any further streams of this virus. Europe’s Covid struggle is about to face its end, and the only question left is to find out how long it will survive before approaching its end and how tough this journey is going to be. These questions might not have answers with complete certainty by anyone as each day we are facing new surprises and difficulties.

This battle against Covid-19 is a marathon; we can see that there is a winning line and some might approach it early based on their fast speed, but the race is neither short nor easy to handle.

Boris Johnson

Boris Johnson also gave a hint of his thoughts regarding no need for self-isolation and flu-like treatment of Covid in the coming days. He, last week, said that self-isolation is not a legal condition for people having flu so soon we can imply the same for Covid, infected people. This virus has become a pandemic, and all we need is the direction to stay careful, not legal requirements like isolation.

Sajid Javid, health secretary, gave the same idea and said to Sky News that saying we have to start living with this virus. We should take the necessary measures and start living like we used to before this virus. Flu can also kill 20,000 people in a tough year, but economies are not shut down for that, and the same should be the case for Covid.

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February 8, 2022 0 comment

Business Coronavirus Management Marketing

Don’t Make your Company Policies too Strict for Employees

by Shamsul December 17, 2021

Don’t Neglect your Employees’ Misery — Take Charge

Many employees are unhappy with their employers’ return-to-work guidelines. Management must confront employee discontent head-on instead of risking losing productive workers, according to Hise O. Gibson.

Many companies may be startled to see their employees leave for good when they enthusiastically reopen their doors well over a year since the COVID-19 epidemic started. Businesses rushed to implement complete rules ranging from full repatriation to offices to entirely remote models, much to the chagrin of their staff. At the very minimum, the epidemic has shown us that one-size-fits-all solutions may backfire spectacularly. In reality, several polls and news stories show that workers who work remotely are just as efficient, allowing their companies to generate record profits in many situations. So, why are there so many businesses working so hard to get all of their workers back to work, despite the fact that staff turnover is increasing across the board?

It’s a trend that may be found in the corporate sector as well. Flag commanders, some of the most powerful military leadership, in the United States Army, where we both worked for many years, frequently think that brilliant officers leave the service for the private industry to earn more money. In truth, a few of these professional employees change since their demands change and they don’t feel addressed by their supervisors or bosses.

Seize Control as a First Step to Save Employees from Misries

Although military groups confront most of the same challenges as commercial teams, executives’ methods to communicate with their superiors may now be used to businesses. The military culture of rules and routines not only brings security and order to a chaotic situation but also builds trust. Over a year of dual pandemics: COVID-19 and racist inequality, we suggest a powerful, straightforward strategy for leaders and organizations attempting to stabilize their employees. “TAKE” is how we refer to it. What it stands for:

T = “Take an initiative”: After surviving in pandemic uncertainty for so long, workers don’t want business clichés and inactive social activity.

A = As with any other company priority or client initiative, “align” post-COVID personnel policies, assets, and timelines.

K = Keep your promise and stick to your promises. It’s the most important point: once a worker’s confidence has been gone, it is impossible to recover it.

E = “Execute” your firm’s post-COVID workforce strategy as soon as possible and track your success.

TAKE’s framework is primarily about confronting the issue head-on. Some managers prioritize other business challenges above employees’ discontent. While this strategy is popular in many businesses, it has the potential to weaken employee trust, inhibit innovation and creativity, and raise turnover.

Managing Employees with a Greater Degree of Autonomy

It is a critical juncture for businesses as they find their “new reality” in the bilateral marketplace for employer-employee interactions. It’s no surprise that pandemic anxiety has prompted many people to prioritize workplace flexibility and well-being. Well-balanced workers seek companies and industries flexible enough to satisfy their personal and professional demands. Individuals also have more right to request decent working conditions. Businesses used to have an edge in uncertain economic times, but that is no longer true. This transition is being welcomed, even welcomed, by proactive leadership. Many companies employees methodical methods to collect employee feedback and transform it into tailored work cultures and rules. These initiatives frequently result in a solid personnel management plan, complete with a well-thought-out schedule and plan of action, which boosts employee morale, engagement, and efficiency.

Taking into Account All of the Variables

In addition, to pay and perks, many aspects impact whether or not employees stay with a company.

Polls and small group conversations are critical diagnostic tools for building a more comprehensive employee engagement perspective. Officers in the Army conduct “command weather assessments” to gauge the mood of those under their authority. Direct reports and junior-level members of the team can use Leadership Environment Surveys to give honest & confidential input to the organization’s culture. Most significantly, surveys determine the general level of toxicity in the workplace. Execution is essential whether a firm seeks input through polls or conversations. If you want to increase employees involvement, polls should be brief and focused on a few essential areas. To enable the most open discourse, an organization may split individuals by seniority and authority levels. Leaders also can seek advice from a neutral third party.

A comprehensive approach might help reaffirm the impartiality of the feedback and the actions taken as a result. We propose that executives ask themselves the following questions as a starting place for building successful systems and tools:

1. What categories of people work in my company (specialists, skilled employees, unskilled workers, and semi-skilled workers)?

2. How do my efforts in the areas of interest of my staff compare to my actions for particular business KPIs connected to my own bonuses and promotions? Why is there such a discrepancy?

3. What causes individuals to abandon my company? How open are the people who will tell you why you’re leaving?

Accept SMART Thinking As A Line of Thinking:

Assembling facts, creating a SMART action plan, and defining a timetable are the following steps that are particularly difficult for leaders. Depending on their size, industry, and maturity, firms will head on one of the three paths:

Depending on their industry, size, and maturity, businesses will choose one of three paths:

– Spend a lot of time gathering and analyzing employees data;

– Prioritize simple external variables; or

Depending on their size, industry, and maturity, firms will head on one of the three paths:

Larger, more established businesses have a more challenging time adapting to change than smaller, more flexible businesses. Organizations can also pursue numerous pathways at the same time, changing the time and work required for each stage.

To be fair, going too cautiously at this time poses a significant danger. Employers seeking to retain highly trained and experienced employees may be devastating if they spend another year preparing a plan with no clear outcomes and making strategies against the public’s mood. While quickness is important, leaders must also have a long-term strategy. They must think about techniques that will be commonplace in 30 to 40 years. The choices they make will have a long-term impact on the company. They should consider how their descendants will see their leadership and organizational roles.

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Business Coronavirus Management Marketing

Start of New Era and Leadership Qualities in 2021 and Beyond

by Shamsul November 7, 2021

Start of New Era and Leadership Qualities in 2021 or Beyond

Almost all aspects of life are disturbed due to corona, and it is very hard to find a single element that is not affected by this pandemic. Not only professional but also personal lives have been bothered by the coronavirus. However, smart leadership adopted new methods to achieve their business goals. This pandemic season is slowly vanishing, but no one knows how long it will take for fearless working?

Everyone has been subjected to several lockdowns, and it is the situation of every country. People are living lives just to see the new era where COVID is normal.

This world does not run by anyone’s choice. So, what is meant to happen, will happen in all cases. We cannot stop anything either we like it or not. COVID has affected almost all businesses. Some are affected negatively and are trying hard to survive, while others show incredible growth.

Pandemic and Business:

This pandemic season has been very innovative as most businesses revolve around digital information or e-commerce options. On the other hand, few companies felt a need to reinvent and adopt an entirely different system of business conduction.

Before this pandemic, people were working from offices, and it was the only acceptable concept. But after the pandemic hit the world badly, employees were forced to work from home. Working in this way was never considered, but now it is possible and showing efficient results too. Maybe, there was fear that productivity would be less or some trust issues which never allowed employees to work from home.

So many companies and businesses find it really worthy of working while at home because it shows efficient results and productivity rate is greater than ever. People are working from home and enjoying beautiful times with families too.

The workers are not bound to sit at a place and work in the presence of the boss. Now, they have high flexibility, and they can do their work easily and with freedom. People are enjoying this system because they are not worried about anything.

Effects of COVID on Leadership:

A leader must motivate and lead the staff so that staff can work properly. But has this pandemic affected the leadership or not?

Maybe the pandemic has affected the leadership as the leader cannot lead in front of eyes, but there are positive aspects too. Businesses were trying to survive, but suddenly they grew really fast because the concept of leadership is changed and evolved. The prosperity and success of any business depend upon the leadership and leadership. They developed some principles which are must follow by all.

Leadership shows the right path to their followers, and that is why they should be wise enough to adopt what is right or wrong. They should change themselves with time according to the requirements. The qualities of admirable leadership are almost the same everywhere. Only a few qualities are different and it’s normal.

Qualities of Leadership which are Affected by COVID

The qualities of leadership are given below.

1. Integrity

2. Communication

3. Self-Awareness

4. Innovation

5. Gratitude

6. Empathy

7. Influence

8. Delegation

9. Respect

10. Courage

These qualities are the same as they were two years ago. Leadership is more important nowadays than in pre-pandemic days because now the staff needs proper guidance.

The qualities which are given above are must have for all leaders so that they can prove to be nice and prosperous leaders. People need to get focused on their work so that they can show efficient results.

A leader should be innovative and enough courageous to adapt to any change so that he can lead staff and staff can utilize all opportunities for betterment.

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Brand Marketing Through the COVID-19 Crisis

by Shamsul June 3, 2021

Brand Marketing Through the COVID-19 Crisis

It is really tough for businesses to know where to start especially in the times of crisis of COVID-19 (Corona Pandemic). Everyone is busy protecting their families, customers, communities, and themselves. It is important to follow safety guidelines to combat the current pandemic. Due to social distancing, everyone is at home. As we are spending more time on social media, movies, and entertainment, the trend of remote working also increased during this period. Now, you can watch workout classes online, college lectures, and videos. The immense boom of e-commerce is taking people’s attention. Although these changes are temporary you can follow these things in the future for giving a new height to your business. The adoption of digital brand marketing is really effective in terms of increasing brand value and sales. With so many changes and difficulties, there are some certain steps and tips that you can use to mitigate risk and grow your consumer base.

Present with Transparency and Empathy:

People feel weak and disappointed right now, so empathy is crucial. Many companies are adopting remote working for running their business. Serve products to people that you actually show in your marketing. It is necessary to show transparency and empathy in your offerings and services to support your consumers, especially in this COVID-19 (Corona Pandemic) crisis. Help your customer in this uncertain time by giving special discounts and sales if you can afford them. They will become your permanent customers and you can easily create a wonderful consumer base.

Exploit Media in Agile Way:

You need to build a more rapid response whether you are running a small or large business. Brand marketing is totally changed due to the COVID-19 (Corona Pandemic) crisis and we can give the example of Nike here. They say ‘’play inside, play for the world’’ which is a wonderful message to keep your consumers engaged. Social media and other media can do wonders to promote your brand and increasing your sales. It can help you drive your sales and revenues if you use this media in more agile ways. Be creative in this segment because people want something extraordinary and unique. There are several things that you should consider that which medium is best for you. Don’t over-expose your brand because it can tarnish the brand’s loyalty and equity.

Associate with Good:

In a time of crisis, consumers will remember brands for their roles, acts, and actions. If you do something with generosity and heart, then it creates a positive impact on people. Venture into something that directly gives benefit to consumers and it creates value for your brand in their mind. You can take the example of some alcoholic beverages that donated their products for the manufacturing of hand sanitizers. It conveys a good message and beneficial for your company. In this way, you can show your authenticity and purpose to your consumers.

Follow Trends and Build Scenarios:

It is necessary to follow the latest trends by evaluating the human behavioral trends for Brand Marketing. It is important to put consumer’s sentiments and emotions first and prioritize them in different segments. Check the buying and consumer trends and make the products accordingly. It will not create any type of havoc and disaster. Take the right decisions and help the consumers in every possible way. It is really crucial for marketers to create strong connections with their workers and consumers especially in the times of the COVID-19 (Corona Pandemic) crisis. Evaluate the possible outcomes so that you can take the right steps for the benefit of customers and workers.

Utilize New Working Ways:

It is really surprising for us that how some companies adopted remote working for Brand Marketing. Continuously improve your technology in order to enhance your efficiency and productivity. For effective collaboration and communication, you need extraordinary technology that increases worker’s engagement in the company. You can use technology to cheer up and motivate your workers through remote working. It is vital for owners to invest in this segment heavily because it will be fruitful in the future. It creates a wonderful workplace atmosphere and brings confidence in your team members.

How We Can Plan for the Next?

We are currently in the changing phase of the COVID-19 Corona pandemic. But, having a Brand Marketing plan for the future is a must thing if you are running a firm of business. Market leaders should focus on both internal and external factors to get a complete insight into the changing trends. By following three steps, you can plan for the next and the beyond easily:

First of all, know the interruption in your working and find the proper solutions.
Adopt new ways of working by exploiting digital mediums. Learn how to connect with consumers and create long-lasting relations by using various digital ways.
Mitigate risks by following some essential steps and improve customer experience.

There is no doubt that the impact of COVID-19 was very huge and still affecting our business and working. It is imperative to learn new ways such as remote working to improve your efficiency and performance. Brands should think about new possible ways of improvement during this difficult time. All you need is confidence and support to improve your work during and after the pandemic.

Tags:

Brand Marketing, remote working, business, brand, marketing, Corona Pandemic, COVID-19, pandemic, digital brand marketing,

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June 3, 2021 0 comment

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5 Brand Marketing Lessons to Take from COVID-19

by Shamsul May 10, 2021

5 Brand Marketing Lessons to Take from COVID-19

There is no doubt that COVID-19 has changed the way we perform daily tasks and business. It also affects marketing practices and ethics. Due to lockdown and shutdowns, you see old faces and voices in the form of ads. Consumers are looking forward to establishing humanized relationships with the brands they select to buy from. Following are some of the marketing trends that businesses should not ignore after the COVID-19.

Building Trust with the Business Owners:

It is a perfect time for owners to become the face of their brand or business. In this tough time, consumers are looking for loyalty and trust and the business owners can do this very intelligently. They can build strong relationships with consumers and enhance the brand’s loyalty and trust.

Influencer Campaigns and Hard-Hitting PR:

We are witnessing a resurrection in large impact and solid PR and influencer campaigns. The main purpose of these campaigns is to show the visibility of your brand in several places. Make your brand an evolving brand in the eyes of customers and deal customers with a forward-thinking business and positive attitude. Build brand awareness because the trend of marketing will be changed after the pandemic and it is the best method to maintain a solid position in the mind of consumers.

Curated Social Media:

On average, we put most of our time on social media and the users are being saturated with visual content. They are really selective in this type of content and respond to unique and unusual content. As a marketer, you should select engaging social media content that you can post on Instagram, Facebook, and other platforms. Consumers are unfollowing those accounts that post unedited and ordinary content for promotion or marketing. Make sure that the content you are posting should possess some value or educational purpose.

Reputation is Key:

Before putting your hard-earned dollars in any marketing campaign, be careful in your content and marketing strategy. Several businesses investing in social media, marketing, and PR. These types of investments are really useful and give a solid reputation in return. For this purpose, you should select an agency that does the job rightly. Look for an agency that has long-term clients and trusted consumers. Don’t forget to evaluate the ability of the agency whether it is capable or not in the COVID-19 period.

Online Education:

Lockdown has taught us self-education and up-skilling. Various market experts giving importance to online education and online business. If you are running a small business, then you can sell your products online by creating a useful website. It gives a boom to your sales and revenues. You are going to use a great method to strengthen your business in this tough period. It also allows owners and marketers to show their expertise through an online platform. By using digital media and marketing, you can easily make your company or business a profitable organization after the pandemic. Don’t ignore these five marketing lessons if you want to be successful in the COVID-19 period.

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The 10 Best Online Shopping Websites in the World

by Shamsul April 1, 2021

The 10 Best Online Shopping Websites in the World

Due to the outbreak of COVID-19, the trend of online shopping is increased than ever before. Most people are reliant on online shopping and prefer to purchase things online even everyday essentials. Now, everyone is a big admirer of online shopping and companies are making profits with their strong online presence. There are several benefits of online shopping such as some retailers provide free home delivery and coupons on online purchases. Currently, it is spreading slowly in third-world countries.

It is really easy to shop for any of your favorite products with just a single click. Many big retailers are working to improve their online presence in order to increase their revenues. In this blog, we will discuss the 10 best online shopping websites in the world that help you improve your wardrobe, home, and lifestyle because they provide everything like clothes, beauty products, furniture, and everything in between. Let’s get started.

Amazon

Amazon is the largest online retailer in the world and operating in each region and country. They customize their website for every country and a reliable retailer in the market. Consumers can find everything on Amazon and a great online platform for shopping. On the other hand, Amazon is giving tough competition to local markers and even larger players due to their vast offerings and deals. In short, Amazon is doing really well and producing the highest profits from its work and offerings.

Walmart

It is another leading online shopping website around the globe. They are best known for their high-quality products and everyday deals. So don’t miss to visit their website on daily basis in order to grab the best deals. They provide a complete range of household, electronics, clothes, and everything in between products at such low prices. These kinds of huge offerings make the company a world-class online retailer. Even in the presence of Amazon, Walmart has its own strong consumer base due to its quality items and services. What are you waiting for? Go ahead and start shopping right now. There is no need to wait in the long lines for buying your favorite product and get everything with just a single tap.

eBay

eBay is a reputable name in the online shopping industry. You can sell and buy any product on this online platform without any problem. They hold everything for everyone and their stock is unlimited. Browse this site and start shopping immediately. If you are looking for any special product, then eBay is the place that you can obtain it.

Alibaba.com

Alibaba is one of the most notable Chinese online shopping websites that delivers everything in every department. It is the largest retailer in the market and giving fierce competition in specific regions to Amazon and Walmart. Alibaba is a popular website that provides plenty of products to your doorway. You can easily place your order because their payment method is really convenient.

Target.com

It is a local US-based shopping portal but now they are delivering products all over the world. They offer a large number of items and very famous among consumers. Plus, they also provide discount deals and offers to their loyal shoppers. That’s why it is going strong even in the presence of several heavyweights. Target is trying to enhance its offerings by adding new products to its stock.

Bestbuy.com

As the name shows, it is a really useful website for shopping. They provide comparisons of prices from other online platforms which make your buying decision easier. You can purchase various products at one low price from Bestbuy. They also provide several hottest deals to their customers. If you are searching for the best deals, then this site is ideal for you. From electronics to clothes, accessories, and many more you can find out your desired product from this site. Bestbuy.com is the best site for avid shoppers because of its quality products and deals.

Flipkart.com

Flipkart is an Indian online shopping website that is gaining recognition from the world. It is a reliable platform for shopping in the Asian region and very famous among the masses. They give a variety of electronics, clothes, accessories, and other household items to their customers. If you are super short on budget and want to add some definition to your wardrobe, then you can use this website for shopping because they deliver affordable deals and discount vouchers to their potential users. On the other hand, Flipkart is giving tough competition to other retailers such as Amazon in the Asian region. They started from a very small setup but now they are a reputable giant in the online shopping market.

Shop.com

As the name suggests, it is a one-stop website for shopping. They welcome every type of customer by providing a huge range of products. You will feel like you are visiting a supermarket because this place has everything for everyone. SHOP.com also offers various useful deals and also believes in giving back. This website also gives biding facilities to customers and you can get the products at extremely lower rates if you bid properly. You can discover the whole lot on this website and enhance your online shopping experience.

Groupon.com

This website is best known for its hottest discounts and deals. Due to their amazing deals, consumers love to shop from Groupon. Their idea to provide reasonable deals and discounts to their customers is very popular among shoppers. You can buy your most wanted product from this online portal at a low rate. Isn’t it a wonderful place? Hurry up and find your deal immediately and take your shopping experience to the next level.

Ikea.com

This online shopping website is best for those people who are looking for furniture. Ikea is the best place to shop for different types of furniture for your bedroom, living room, kitchen, bathroom, backyard, and more. You can find out different kinds of home décor items, lighting, and other several things on this online portal.

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5 Methods That Marketers Should Adapt In 2021

by Shamsul December 5, 2020

5 Methods That Marketers Should Adapt To Drive Value In 2021

We have already experienced that how companies change their priorities to stabilize their working in a crisis. Many new techniques of communication have been used to manage teams and engage customers. But no one can predict the future of 2021, right? We asked some chief marketers and business stakeholders about their opinion. Let’s visualized what they explained.

Marketers Must Offer Certifiable Value and Plan for Financial Cuts:

According to research, approximately 70 percent of marketers cut their financial plans due to Coronavirus, so it is important for them to show their real worth. Most of them are under pressure since the epidemic of Coronavirus. This is the perfect time for CMOs to plan their future financial pressures. The result-driven approach is needed for all marketers and business stakeholders. Performance-based marketing can reduce the pressure of financial value. Global advertising also faces a reduction due to the outbreak of Coronavirus. It means many companies reduce their advertising plans. But this can be a wildcard for companies as more people are attracting to online channels. It is important to focus on the success of marketing campaigns to adjust financial resources. Analytics can play a major role in this perspective and also help to make the right decisions.

Become Truthfully Agile:

Be flexible in marketing

Being flexible in some decisions can be beneficial for some time. But during a crisis or hard times, it becomes necessary. Are you well-prepared for uncertain events? Some chief marketers offered some useful tips:

Don’t panic, prepare in advance, and work hard to streamline your operations.
It is important to accept alteration and fight with pressures and difficulties.
Move according to the situation.

In the marketing profession, you should be flexible in some decisions and actions. This kind of flexibility is more important especially in a crisis like Covid-19. It is also crucial to listen and find your audience’s needs and requirements and make policies to fulfill their needs. Customer behavior is another important thing that every marketer should be aware of. Cultural impact and other similar aspects also necessary if you want to improve you’re working through different policies. That’s why make agile and responsive policies that enhance your communications, online channels, and digital relationships. These aspects help you to protect your customers in challenging times. Work for long-term relationships and set specific goals in order to avoid any distractions. Protect your ongoing campaigns and work because it is vital.

Adopt Digital Transformation:

ecommerce system

Coronavirus accelerated the process of online marketing. Many organizations started working online and this is all possible with digital marketing, social media marketing, and email marketing. Now, customers prefer to shop things through online channels. The future of e-commerce is very bright and with effective planning, we can improve the e-commerce system. This system is very convenient and easy for both marketers and clients. It is important to grow an online presence because some companies have a strong online presence so they earn a huge profit even in this pandemic. No one can deny the importance of Zoom as most of the business meetings are done through this tool. The future of digital is very vast and if you want to secure your 2021 working, then you have to increase your online presence by adopting different tools and techniques.

First of all, review this system and check your budget plans. If you can afford to increase and spend money on online channels, then it is a plus. In this way, you can gain a strong consumer base and also attract new consumers in an effective way. The role of FinTech Evangelist is huge in this matter because they can easily perform and review these systems. They can provide better solutions for marketing and also help to increase your sales and profits. You should work in these segments because physical engagement is limited.

Marketers Must Mix Prevailing and Innovative Ways for Working:

Digital Marketing VS Traditional Marketing

Modern Ways of Marketing

As the situation is getting better and better day by day and there is a chance that everything will become fine in 2021, but it is really important to combine both pre-covid and post-covid techniques. This kind of innovative thing will be beneficial for your working and provide plenty of opportunities. It is interesting to note that online marketing is the need during a lockdown. Now, it is important to adapt and carry this approach. The online approach will certainly help to obtain optimal benefit equally from both physical and online channels. There is no need to go on foreign trips and meetings because you are already know how to talk on Zoom with clients and stakeholders. In this way, you can perform many actions and tasks without putting so much effort. We are adjusted to these virtual things and this is a bonus for you and your business. You know how to attract consumers without any physical effort. This kind of amalgamation will take you and your organization to a whole new level.

Evolve Messaging and Brand Value:

Retain Customers

We know communication and conversation play an important role in the success of any business and company. Sharp mind marketers know that the right advertising or branding is also good for any company. The PR team is an important element in marketing that helps to grow brand value. With a strong brand, you can effectively target both internal and external components for your business. Customers are human and they want to treat like a human, so make effective communication with consumers and build long-term relationships. As most of the customers don’t want to be involved in any physical activity due to the fear of Coronavirus, so online marketing, and presence can allow them to shop anything without any physical touch.

The Future is Definitely Unsure:

It is important for marketers to evaluate marketing value and discuss it with stakeholders.
Be adaptable in decisions and find new opportunities.
Learn new digital marketing tools and techniques in order to increase productivity.
Combine old and innovative ways of working to get better results.

It is important for marketers to understand the basic needs and requirements of customers and make the right policies.

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Marketing Strategies During COVID-19 (Coronavirus)

by Shamsul November 29, 2020

Marketing Through COVID-19 || Marketing Strategies in Time of Coronavirus or Crisis

The base of good marketing is on the understanding of your target customers or audiences. It is important to understand their day to day challenges, needs, and joys. If you understand these factors, then you can easily recognize how to fit your target audience with your brand. Due to the outbreak of Coronavirus, educational institutes and businesses are closed. The daily life circle is slow down due to this pandemic. Now, it becomes really difficult to understand the basic requirement of the target audience because many things are changed due to this outbreak. Their routine is changed due to lockdown and they are feeling depressed. Some people lost their job and many businesses are shut down.

We are not pretty sure about how to do all this, but with a few essential steps, we can do this. In marketing, you can’t be silent and do nothing. You must try alternatives to gain a better share even in the hard times. Let’s discuss some important factors that might help to re-examine marketing plans in time of Coronavirus. So, you can make better decisions in these daunting times.

Reevaluate Marketing Plans in Light of Coronavirus:

This devastating virus is a big threat to health. Due to this virus, the disruption in the supply chain has increased. We have seen the shortage of hand sanitizer, pressure on Amazon’s stockrooms, and vacant shelves at malls and stores. It is really important to fight back against these conditions with useful strategies. After the outbreak of Coronavirus, we also experience a huge ripple effect on the public’s behaviors and feelings. Businesses and marketers face a huge impact of this virus on their business. Here are some important tips for you to re-examine your marketing plans:

Things are Slowed Down But Don’t Panic:

If you have lost your job or your business shut down, then sit down and take a deep breath. This is the time when you have to show courage. Business and job are essential but the health factor comes first. It is important to manage resources and cash flow but it doesn’t mean to cut back your digital resources. Continue to grow your brand through marketing campaigns because in this way you can create more impact and target audience. This thing will help you to make a constant impact on consumer’s mind even if they are not purchasing it.

Evaluate your Recent Plans, Language, and Behavior:

If you have closed your business due to Coronavirus, evaluate your current assets and campaigns that are still present in the market. Also evaluate future aspects of unemployment, uncertainty, and broad-spectrum nervousness. You can address your customers with social media campaigns which creates a great cultural impact. This will give them some hope and support which is beneficial for your brand. Share some light humor with your audience to lighten up their mood.

Fine-tune Marketing Movements and Schedules:

Sometimes inappropriate things can damage your campaigns, but don’t disappoint. It is crucial to evaluate your marketing campaigns and their timings. Support your workers, audience, and most importantly family in order to fight with these situations. This is the right time to target your audience, so craft a message that is honest, transparent, and constructive which fulfills your business concerns and situations. Trust me; this kind of strategy will be beneficial for both customers and your business.

Work with a Positive Mindset, Don’t be Insensible:

It is vital to control your emotions and stay positive. Show your audience that you are available for them in these hard times. It creates a great impact on your customers and helps to reduce the fear of pandemic.

Maintain and Raise Consumer Base during Pandemic:

According to the Pareto Principle, 80 percent of your profits come from 20 percent of your potential consumers. If your business is reducing day by day due to Coronavirus, then only your loyal customers can support your business and profits. These types of customers prefer to buy things from your brand and shop in bulk. It’s a win-win position for both your business and revenue. Some important tips are given to engage your customers:

Content Marketing and Covid-19:
Paid Advertising and Coronavirus:
Social Media Marketing and Covid-19:
Give Promotions and Discounts:
Email Marketing and Coronavirus:
Hone Ecommerce Store:

Content Marketing and Covid-19:

Content marketing is based on replying to the consumer’s queries and concerns. Find out their demands and needs by answering their questions. It’s a great strategy to reduce the communication gap and boost your brand campaigns. But this requires some specific preparation and conditions.

Carry out a Content Assessment:

As we discussed that assessing marketing campaigns are important, similarly, content assessment is also essential. Choose appropriate content and data and post it on your website and homepage. Think about new ideas and content in order to amplify the engagement of customers. Post relevant and suitable content that is attractive and pleasing. You can post articles about working from home and how to deal with this pandemic, etc.

Offer Information:

As we know, content marketing is about replaying your customer’s queries. As your consumers can’t purchase your product from the store, so tell them about your online services. Provide information about online delivery and shipping methods. This is the most valuable thing for your business in this current Covid-19 situation. Tell them about your products and their qualities in the form of blogs and articles. This strategy will help you to run your business even in a crisis.

Aggregate Resources for Consumers:

Again, it is imperative to find out the customer’s requirements and needs. Don’t forget that customers don’t like one-stop-shop. So, aggregate resources for users or consumers in order to provide plenty of options. If you are running a small business, then it is slightly difficult for you. But if your brand is related to a lifestyle brand, then you can arrange virtual events and provide multiples options to your consumer.

Paid Advertising and Coronavirus:

Let’s face it; it is really hard to manage paid ads in these daunting times. But this can be life-saving or game-changing for your business. If you have resources and funds, then it is vital to focus on paid advertisement. As most of the people in lockdown use laptops and mobiles, this is the way they can show your ads and can connect with your campaign and brand. This is the best way to promote your brand and identity.

Social Media Marketing and Covid-19:

Here’s another wildcard for your business which is social media marketing. Use social media sites and apps for promotional purposes but carefully. This can be beneficial for your brand and business.

Be Creative and Social:

Show some uniqueness in your social media marketing. Show your customers that you are with them in these crises. It doesn’t matter that what you are selling; the only thing that matters is how you deal with your consumers. Keep them engage with your posts and blogs and also educate them about the current situations.

Engage in Conversation:

Involve in healthy conversation with your customers when necessary. In this way, you can target your audience and win their trust. But use these resources carefully because a little mistake can damage your efforts which creates a bad impact on your business.

Give Promotions and Discounts:

Offering discounts and promotions on your products is a great thing. But don’t offer these promotions at the start of the crisis. Wait for the appropriate time and then offer discounts after knowing customer sentiment. This can be a great thing in an economic recession and there is a maximum chance that people buy your products by using these discounts and promotions. This thing also attracts cost-conscious purchasers and in this way, your customer base will enhance. Here are some unique kinds of discounts that you can try:

Combine two or more products and offer a discount on this bundle. In this, you can offer your customers to try the latest products.
Utilize volume-based discounts in order to increase sales.
Provide discounts in the form of free delivery or shipping.
Offer ‘’buy one get one free’’ deals.

You can also offer special day or event discounts on the specific portions of your products. These are the things that you can try in the Coronavirus situation to survive this financial recession.

Email Marketing and Coronavirus:

Communicating with your customers helps you to retain your consumer base. Email marketing is one of the most effective methods in this process. According to a survey, email marketing can impact customers effectively to change their decisions. Moreover, it is also long-term marketing and helps you to maintain your business in Covid-19.

Keep Your Eyes on Goals:

It is important to define and set your email marketing goals. This thing will help you to focus on your goal and protect you from distraction. Discover innovative and useful email marketing campaigns and maintain your business. Promote stock and sales and give value to the customer’s opinions, and tell your customers about ongoing updates to keep their interest.

Follow Trends:

The trend of automated emails is very useful and effective. These automated emails consist of general solutions that you receive when you perform an action. These emails also help to give auto-replies to customer’s queries. This kind of email flow is very encouraging for users. So, use this opportunity carefully and don’t make blunders.

Encourage Consumer Loyalty:

Promote consumer loyalty by using an email platform. As it looks insufficient in terms of covid-19, but it is really helpful for your business and customer for increasing sales and the company’s revenues.

Develop and Sharpen Ecommerce Store:

Due to lockdown, people can’t purchase products from the store. The only thing which can be beneficial for you is e-commerce trading. Online shopping can increase your sales and also promotes your brand.

Enhance Homepage SEO:

The main purpose of creating a homepage is to introduce people to your business and services. This kind of digital services is game-changing for your business. You can engage your customers and target more audience with the help of these services.

Improve Product Pages:

Keywords are also vital for your products and business. In this way, people can easily find you on the internet and use your services. But it is not as easy as it sounds; you have to do so many things in order to search for trends. After searching the correct keywords, make product descriptions, title tags, and headers. The title tag and Meta description should be innovative and unique.

Speed-up the Page Load Duration:

Page load speed is another important factor that is very important for your business. Sometimes slow loading can frustrate users and after that, they don’t like to search your website. You can reduce page load speed in the following ways:

Reduce the size of files or images.
Review your eCommerce website assimilations.
Minify CSS and JavaScript.

Marketing Policies and Missed Chances at some point in COVID-19:

The success of the business is based on meetings in order to create long-term relationships with marketers and customers. But this process is completely ended due to Coronavirus. This is the reason that many companies are facing a management crisis. Many companies are looking for solutions, but only effective marketing can help them to survive in this crisis. These marketing strategies can be long-term opportunities for their businesses

Rising Marketing Opportunities:

Consumers Prioritize Trusted Affiliations:

The most important thing is to maintain loyal relationships with customers in this pandemic. There are several ways we discuss above like digital marketing, email marketing, and engaging with customers. These things help you to maintain strong relationships with consumers in the future. According to a survey, you can earn or survive in these hard times.

Online Sales and Digital Channels:

One of the biggest benefits of corona is that it teaches people how to channelize their online resources for increasing sales. Many small companies are using these resources and earn major revenue. Approximately 22 percent of its revenues come from online sales. You can use social media advertising, paid advertising, and many other resources for promoting your brand and products.

Social Media Marketing:

Everyone knows the impact of social media on people’s lives. You can also use these resources in order to promote the product. Facebook, Google, and other social media sites are very useful for businesses and companies, especially in these crises. Moreover, this kind of marketing is very effective due to the vast use of smartphones and technology.

Missed Marketing Opportunities:

Marketers Turn Inward for Coronavirus Problem-Solving:

Most of the marketers rely on their team members and staff in order to fight with Coronavirus and enhance their work. Many marketers missed the opportunity by not focusing on digital and online resources. This kind of approach has damaged its business and revenue system.

Consumer Acquisition:

In a crisis, only loyal customers can be beneficial for your company. Many companies focus on new customers in this pandemic which results in the decrease of their loyal fan base. This kind of thing has changed their management and revenue system completely.

New Joint Ventures:

It is a fact that new partnerships help businesses to grow and make an impact on the market. Due to the fear of Coronavirus, many marketers don’t affiliate with any company. This thing results in the loss of their revenues and management system. It is important to affiliate or join other businesses so that both companies can share their experience and services. In this way, they can earn a big profit and increase their sales.

Conclusion:

In these crises, the only that save your business is digital marketing. As a marketer, you should have to focus on digital marketing and find innovative ways. You can hire the services of digital marketers in order to run your campaigns effectively. It is important to build up strong SEO, improve your website’s design, and make it useful by adding valuable information.

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

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Coronavirus Health

12-Day COVID-19 | CORONAVIRUS Checklist

by Shamsul May 16, 2020

See the latest updates about COVID-19 (CORONAVIRUS)

12-Day COVID-19 | CORONAVIRUS Checklist

The whole world is being disturbed by the COVID-19 (CORONAVIRUS). It ruined our daily lives that people are staying in their homes and are keeping social distancing. The economy of each country is going to decline as businesses stopped due to the COVID-19 (CORONAVIRUS). Most probably, the world is going to face a recession period in the upcoming years.

COVID-19 (CORONAVIRUS) vaccine is not available; however, symptoms are available. So, everyone should take precautionary measures to stay safe and don’t be a carrier to this pandemic.

We have a case to be discussed related to COVID-19 (CORONAVIRUS) through which everyone can learn the systems of it and can secure themselves through quarantine and diet.

Article

At the point when patients turned out to be truly sick with what appeared to be COVID-19 (CORONAVIRUS), the primary inquiry patients posed were surprising; however, may spare your life:

How Many Days Ago Did Your Symptoms Appear?

Before we dive into the 12-day COVID-19 (CORONAVIRUS) timetable, consistently call a specialist on the off chance that you are facing problems in breathing or any concerning side effects regardless. This isn’t a clinical exhortation. Additionally, a valuable method to screen your wellbeing on the off chance that you have a COVID-19 (CORONAVIRUS) concern is to utilize a heartbeat oximeter, a little gadget that cuts on your finger and measures your blood oxygen level. The ordinary immersion goes is around 96 to 99 percent. In the event that your blood oxygen perusing drops to 92 percent, it’s a great opportunity to call a specialist.

Let’s have a glance at the general course of events of COVID-19 (CORONAVIRUS) indications.

Day 1 to 3:

At the start of the days, the symptoms are too common like you can predict whether it is COVID-19 (CORONAVIRUS) or not. It can begin with an itch in your throat or bad or dry cough, a fever may occur, the patient may suffer from the cerebral pain, can feel cold and may feel the weight in chest or pain. Some people may feel tired and weak. Many of them can’t feel anything like their taste buds are lost and can lose their sense of smell.

Day 4 to 8:

Afterward, the symptoms may feel survivor more intense with the situation. The patient may suffer from high fever, bad throats like cough or pain, and exhaustion will escalate in a number of patients. Around day 5, the more aged people or people who have a weak immune system or say having another disease too will face more intense conditions that their body will be affected by the COVID-19 (CORONAVIRUS) faster than people with a strong immune system and people who have no problem in their body. The infection can increase and the problem in taking breaths will generate more problems.

Day 8 to 12:

People with the lowest level of symptoms can cure faster than others through performing the best quarantine and social distance with others for 15 days. They should take proper vitamins and other things that can cure their body. Drink hot water, hot water with lemon or lemon intake, or vitamin c intake as much as possible. There is no vaccine yet to cure but a highly secure environment for the COVID-19 (CORONAVIRUS) patient is important.

Most of the people get themselves safe from this deadly disease but many people condition’s start to move towards the worst condition that can also lead to death. The young people or youth or healthy survivors are the ones who can easily defeat COVID-19 (CORONAVIRUS) from their body but the aged people and people who have already suffered from some sort of disease or people with the weak immune system are the ones who can hardly get safe from COVID-19 (CORONAVIRUS) but they have to take precautions if face some symptoms, although all have to take precautions theses hard days.

Read this also: Take Care of Yourself during Coronavirus Lockdown

After all those Days:

The people with the lowest symptoms can secure themselves from the deadly disease. However, the people who aged, with the weak immune system, already have some disease can hardly get rid of this pandemic. Oxygen level is the most important thing in this case of COVID-19 (CORONAVIRUS) like if you can balance your body oxygen then the patient can be secure from this deadly disease. And many of the people are recovering through the situation.

However, the best practice is that the Oxygen level should be properly managed. Also, the precautions to be taken by the people like they have to take steam, drink hot water, vitamin c intake, and several others. Many people are recovering through quarantine, but the people who are suffering in the hospital or say they under observation in the medical care are the one who can recover slowly because they must be in hard condition of COVID-19 (CORONAVIRUS) like their low oxygen level or shortness of breath is the major problem that a patient can die.

Since there is no fix and no treatment for this COVID-19 (CORONAVIRUS), fixing the most hazardous holes in your immune system and gut (home to 70% of your resistant cells) is basic.

Read: Boost and Strengthen your Immune System

Recommendation

The following are the recommendations:

Use Mask

Everyone should have to keep themselves safe like stay at home,

Keep social distancing,

Use sanitizers,

Wash hands for 20 seconds,

Eat or drink with clean hands

Take all other necessary precautions to keep you away from this pandemic. Until the vaccine is not invented everyone has to be normal but with intense care. It will keep COVID-19 (CORONAVIRUS) away from you and your family.

Health Safety in Coronavirus (COVID-19) Outbreak

by Shamsul May 11, 2020

Health Safety in Coronavirus (COVID-19) Outbreak

Check Latest Updates On COVID-19

Roles, Rights, and Responsibilities of Health Workers, Including Key Considerations for Occupational Health Safety

Background

With the outbreak of the COVID-19 disease, healthcare workers are at the frontline and as a result, are more exposed to hazardous situations that place them at the risk of infection. The hazards include prolonged working hours, pathogen exposure, fatigue, psychological distress, stigma, occupational burnout as well as psychological and physical violence. In this report, the rights and duties of a frontline medical service provider are highlighted including measures that are essential for protecting occupational health safety.

Roles, Rights, and Responsibilities of Healthcare Workers

The rights of a healthcare worker inclusive of the managers and employers within the healthcare facility are:

Provision of instruction, information as well as training the staff over occupational health and safety;
Assuming the responsibility for assuring that every required protective and preventive measures are undertaken for minimizing the risks associated with occupational health and safety;
Using, taking off and disposing off personal protective equipment (PPE);
Provision of refresher training over infection prevention and control (IPC);
Familiarizing the staff with technical updates related to COVID-19 along with the provision of tools for testing, assessing and treating patients along with sharing information of IPC with the patients and the public;
Provision of IPC and PPE supplies including gloves, masks, hand sanitizer, gowns, goggles, cleaning supplies and soap and water. Ensure the supplies in sufficient quantities so that the workers do not incur any additional expense over occupational health and safety requirements;

Disinfected Environment

Creating a blame-free environment within which the workers report over incidents like exposure to bodily fluids or blood from the respiratory system or any case of violence along with undertaking measures for the immediate follow up inclusive of victims.
Provision of adequate security measures required for personal safety.
Advising healthcare workers over self-assessment, reporting of symptoms, and staying back home in case they are sick.
Consulting with the staff over occupational health and safety aspects of the work along with notifying labor inspectorate of the cases related to occupational disease.
Formulating appropriate hours of working with regular breaks.
It does not make a healthcare worker return to work. Where there is a serious threat to health or life unless remedial action carried out.
Provision of the right to move out from a work situation with a reasonable justification that a serious threat to health or life is imposed.
Provision access to counseling and mental health resources.
Provide the right to rehabilitation, compensation, and curative services for the healthcare providers that have been infected with COVID-19.
Enabling cooperation amongst health workers, their representatives, and management.

Healthcare Workers Should:

Follow the protocol for assessing and treating patients;
Following occupational health and safety guidelines, avoiding exposing other people to safety and health risks as well as being a part of the employer-provided occupational health and safety training;
Maintaining patient confidentiality;
Treating patients with compassion, dignity, and respect;
Follow established health reporting standards and procedures in case of confirmed or suspected cases;
Monitoring yourself the symptoms of illness and self-isolate to remain safe;
Using, putting on, taking off, and disposing of PPE properly;
Reinforcing and providing correct public health and IPC information is important. It is inclusive of people who have neither developed symptoms or have any risk;
Advising the management in case they are experiencing symptoms of mental health challenge or undue stress which requires different supportive interferences;
Immediately reporting to the supervisor about any situation which has been reasonably justified or serious threat health or life.

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12-Day COVID-19 | CORONAVIRUS Checklist

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Article

How Many Days Ago Did Your Symptoms Appear?

Let’s have a glance at the general course of events of COVID-19 (CORONAVIRUS) indications.

Day 1 to 3:

Day 4 to 8:

Day 8 to 12:

After all those Days:

Health Safety in Coronavirus (COVID-19) Outbreak

Health Safety in Coronavirus (COVID-19) Outbreak

Check Latest Updates On COVID-19

Roles, Rights, and Responsibilities of Health Workers, Including Key Considerations for Occupational Health Safety

Background

Roles, Rights, and Responsibilities of Healthcare Workers

Disinfected Environment

Healthcare Workers Should: