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What is the Solution To Better Manage Remote Working?

by Shamsul January 26, 2023

What is the Solution To Better Manage Remote Working?

As we have seen before, more and more companies are adopting remote working. In this case, the challenge is, how do you manage a team remotely? What is the Solution To Better Manage Remote Working?

And what do you do when half of your team is with you in your office and the other half are remote employees?

For many managers, this is the new reality they have to face, and for collaborators and employees, they also have to adapt to teleworking, which can be challenging. What are the pitfalls and solutions to properly manage remote work?

 

1- Define the Best Remote Work/Office Configuration

Take the time to settle into your home.

Budget for the key tools like a laptop stands if you don’t have a screen or PC, the right chair to protect your back, or a headset if you’re on the phone a lot.

Try to separate work and family life as much as possible; otherwise, it will become “unmanageable,” and you will likely experience burnout.

Set clear limits on spaces and hours of work. Discuss these limits with your online co-workers, friends, or family.

Spend time at the end of each day to jot down what works and what doesn’t and re-evaluate this to make changes for the following week.

 

2. Ensure That Strict Daily Routines are in Place in Remote Working

People think they can work from home intuitively. But everything does not automatically fall into place. Think about how you are going to structure each day.

Make a clear distinction between working and non-professional spaces. If you can, work in a room away from the living room or bedroom. If you can’t, set up and then take down your workspace every morning and night.

Create “an imaginary journey”. It can be as simple as walking for 15 minutes in the morning before you start working out. Be sure to strictly follow government guidelines on whether or not you can leave your home. If you are going out, be sure to follow the correct social distancing protocols.

If you can, add rituals. And at the end of each week, write down your habits, put them on the fridge and stick to them.

 

3. Communicate Effectively from a Distance

Find a way to communicate your “limits” to your coworkers and manager.

Inform about your working hours (you may need to review this from time to time)

Be very specific about meeting times and call schedules and put them in a shared journal so your coworkers can see when you have an appointment.

Try to avoid communicating only through direct messaging (eg, Slack), as this can allow endless interruptions.

Try to avoid scheduling “video calls” or “video appointments,” for example, remotely to your friends and family – that is, you shouldn’t need to schedule calls with your loved ones; allow some spontaneity in your life.

 

4. Manage Distractions in Remote Working

Limit smartphone use unless it is vital for your work.

Use the right tools, whether that’s using time management tools to prioritize your work or creating specific times of the day for focused and efficient work.

Block 2-3 hours in the morning for substantive work and identify the key moments where you are most successful and/or productive.

Beware of Facebook and social networks more generally, as well as YouTube. You may have to go to work (there are work-related groups), but they are designed for distraction and are “time eaters”.

Email a to-do list at the start of the day to your manager and check that you’ve completed them at the end of the day. You can quickly scale to better tools like Trello.

 

5. How to Create a Work/Leisure Boundary

When you are at home, the smartphone can easily become a distracting device. Think of your laptop as a work device and your smartphone as a communication device.

Be efficient in using your mobile. IOS screen time and similar features give you a glimpse of reality and help you reduce usage for a healthier, happier life.

Avoid responding to business emails outside of working hours, otherwise, it becomes the norm. And there is no way to go back.

At the end of the workday, do something that makes you feel good – call your loved ones, play sports, or any other activity or hobby that you are passionate about.

 

How Can Management Adapt To Remote Working?

The Covid-19 pandemic has upset certain management practices for many companies that are unwilling or not ready to let teams telecommute remotely overnight. This raises several questions since the employees are at home and sometimes work even more than before.

This practice is spreading, and some companies will not go back. This change also raises legal issues that have caught many companies off guard. In addition, companies designed corporate policies before COVID-19 on a traditional management model known as “pyramid” for the most part. This resulted in employees working in an office physically.

Management must now be adapted to its new practices and the labor code may seem “obsolete” because your company policy must take into account a “time” which is no longer the same as before. Follow-up time must be taken into account, including overtime and breaks, so the allocation of time should be reconsidered. This can be a good time to define the expectations of collaborators who work remotely clearly.

1. What are the legal problems associated with teleworking for managers?

Be aware that the rules have changed, but how do you keep confidentiality? Teleworkers should know their privacy rights. “For example, just because the work is done on a personal computer does not mean that it is not likely to be monitored by the employer.” “Although the work location may be personal, they always act in the course of work as an employee at work. “Employers and managers, by a delegation of authority, must take steps to maintain the confidentiality of company information, including signing a non-disclosure agreement. They also need to make sure that they can retrieve files from teleworkers.

Remember that the employer’s responsibility extends to the home, what about the CHSCT? This is important because “if a teleworker is injured while working from home, the employer could be found just as guilty and liable as if an accident were to occur at the workplace”, “Most courts have considered the home as an extension of the workplace. “So companies need to consider their internal regulations and create a specific policy regarding work-related injuries that can occur in the home of an employee working from home. Also, how will collective agreements adopt? It may take some time.

 

2. Make Telecommuting Security and Remote Working

Make telecommuting security and remote working a top priority. To manage their teams, companies and managers should also restrict personal devices. Employees who work from home need secure access to company information, including using encryption, passwords, and network firewalls. VPN and network security, is this the solution? Teleworkers will undoubtedly have to work from a secure server or use a virtual private network. “This is especially crucial for business owners because, in the event that a teleworker compromises sensitive data, the responsibility lies with the employer.

Take into account the issue of hours actually worked and wages. Companies should realize that the company is responsible for wages and, therefore, for unplanned overtime. “Employers with teleworkers should, therefore, put in place a mechanism to track these hours and ensure their accuracy in the absence of a local team leader or manager to assess employee working hours.” “Companies should also encourage establishing a simple communication and reporting system between managers and teleworking employees. These legal issues may seem complicated, but with planning and forethought, a business can avoid problems and create telecommuting policies that will benefit the business and its workers.

 

3. What are the new challenges for managers with teleworking or remote working?

Many challenges and opportunities must also be taken into account. Although remote working has its own set of benefits and obstacles, as we have seen previously, by providing the right training and using the right vision and strategy, many of these obstacles can be overcome. Here are some tips on effectively managing your workforce when working remotely.

For managers who follow teams from a distance: Maintain “meaning” at work and above all, a “community” link.

Foster a sense of connection with your staff through virtual meetings. Even though these “meetings” are short, it helps remind your employees that even though they work alone from home, they are still part of a team.

As we also saw in the article: Make sure your team has the resources and training needed to do their day-to-day tasks.

Ask open-ended questions about your employees’ struggles or resources they might be missing. Their answers might surprise you.

 

Conclusion

Remote working is not easy, even when people make this choice themselves. For some, working remotely (telecommuting) creates anxiety. The prospect of freedom may seem exciting to others, but this “freedom” can soon become overwhelming, making people feel lost and helpless.

Everyone should think long and hard about what kind of person they are, and what style of work they like and develop the right work strategy accordingly. Think about whether you need outside help or whether you need to outsource some of your work to other people. Some people are good at self-management, but not everyone. This is why offices and teams were created in the first place and not all can be automatically transferred online!

Let’s be clear; it’s much more challenging to self-regulate when you’re alone, which is why many remote workers go to remote working spaces. People go to co-working spaces even if they don’t know each other because just being with other working people increases productivity. This concept is called “co-presence”, a term that will develop vigorously.

Finally, whether traditionally or remotely, teams must have “managers”, and the working tools. There is also “common sense” to keep in mind, remote presence and management cannot be improvised.

 
 

Need Help or Advice in Content Management:

Would you like more advice? Do you have good practices to share? Express yourself in the comments.

Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.

Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely. 

 

Read More:

HOW TO DO REMOTE MANAGEMENT OR WORK FROM HOME

WHY DOES FAMILY TEAMWORK NEED IN RELATIONSHIP OR AT HOME?

10 LATEST TECHNOLOGIES TO REVOLUTIONIZE WORKING FROM HOME

January 26, 2023 0 comment
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Brand Marketing
BusinessManagementMarketingWriting

Best Tips for Mixing Sales & Marketing a Brand | Opposites Attract

by Shamsul January 26, 2023

Best Tips for Mixing Sales & Marketing a Brand

“Opposites Attract”

In his bestselling book 20 years before, John Gray narrated that Men and women are from different planets, Mars and Venus, respectively. Both of these genders have a nature based on their planet’s customs and society which is different from the other one and often raises communication issues in their interaction. Can we apply the same rule to marketing and sales in B2B?

 

Can we Apply the Same Rule of John Gray to Marketing Functions and Sales in B2B Organizations?

Gray’s book was published and has improved relations between genders, but I can surely comment on other questions. I recommend that enduring questions related to the co-existence of marketing and sales will remain challenging. Sale planet has traditionally always been more revenue-focused; with a short-term nature, it often sees marketing as a time waste. While marketing planet can be characterized by an invested interest in a creative brand, having longer-term considerations on how campaigns and activities are needed to tie them directly with revenue generation. Marketing teams traditionally see sales enablement “beneath them.”

 

Isn’t it Time for a Change? But from Where Should We Start?  

The most apparent change is needed in organizational structure. The alignment will naturally improve if we remove the traditionally siloed basic approach to these two disciplines. But mindset needs a change, too. For example, as a starter, brand marketers should accept that their sales enablement cannot be any longer considered to be beneath them as it also represents a relative and crucial tool for revenue momentum generation. On the other hand, sales should recognize their brand marketing if doing well does establish strong buyer preference, which in our rapidly commoditizing world, will open promising doors on which the sales team can lock the deal.

An obvious solution for better marketing and sales alignment is based on integrating sales marketing with brand marketing by creating compelling campaigns that work across different audiences, channels, and formats. So why isn’t everybody doing it? 

 

It’s not as Easy as it Sounds:

Time and agency partners do not quietly remain in favor of making these changes. Brand marketers are hesitant to develop a clear understanding of their product functionality and the inherently occurring complexity of their product “sell,” which causes sales to remain at their best. Still, it is skeptical that marketing understands its own needs but discourages sales from even to engage. So how can sales and brand marketing teams work together in an environment that is healthier than only settling on something lesser than their need? Here are a few top tips, for you, on making creative brand sell.

 

Choose to Stay Account-Centric As Much As Possible in Marketing and Sales

It depends on a blend of 1st – and 3rd-party sources, incorporating qual-and-Quan data set spectrums. Companies can benefit from more than brand planning figures, models and cultural insight. They can look at specific people and specific companies to convey their strategies.

Companies should focus on social listening, network analysis, investment analysis, and customer research. Plus, they should also aggregate stakeholder and account profiling with Intel from sales teams, the actual bodies working on target profiles and accounts. 

OK, so here we took an obsessively thorough approach, but every brand should beef up uptown efforts to collect account-centric much-needed insights, which set the foundations of great and creative campaigns.

 

Search for Red Thread in Marketing and Sales

So, you decide to keep insight as a campaign foundation. In that case, work should be done to build different topics-based editorials that actually bring solutions, customers and brands together into campaigns. Try to elaborate storylines that have the potential to travel in each direction, existing at various depths in various forms of effective communication. The aim is to build a clear brand narrative that will inspire stakeholders and will bring engagement. What are the key lessons to consider? Build a brand narrative that has the potential to work as a “red thread” in the whole campaign, letting sales and brand efforts to gather around this crucial and common point of view.

 

Employ Actual Creative People and Creative Partners:

You need a creative team that can thrive between spending its whole time at either the sales or enablement pole. Find journalists, writers, designers, creative animators and directors who can manage a balanced appetite for interesting topics with a hint of elegance. We have been helping clients for years in this field and this solution is based on our experience and will give perfect “anti-category” brand-like work which will do both, feels brand-like, and punches sales-like. It will thus be able to create this content in various form factors, in multiple channels, to various buying committee members.  

While reviewing any creative piece, ask yourself, “How far can this piece extend? Can it process across various forms in different ways?” If the answer is not yes, go back and ask your creative team to gather and develop better ideas.

A brand can never stand alone and distinct from its drive to hit ambitious and higher sales targets. The above tips are crucial in making any brand story perform hard in sales, too. However, you can apply every point to anybody who is looking for ways to support sales efforts through convincing brand initiatives. This is the time to use these tips and measures for your specific brand, sales and challenges.

 
 

Need Help or Advice in Content Management:

Would you like more advice? Do you have good practices to share? Express yourself in the comments.

Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.

Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely. 

Read More:

WHAT IS MICROMARKETING? DEFINITION, USES, AND EXAMPLES

PRACTICAL GUIDE FOR MARKETING AUTOMATION

RELATIONSHIP MARKETING | FROM CUSTOMER KNOWLEDGE TO EMAIL PERSONALIZATION

January 26, 2023 0 comment
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What is Ethical-Marketing
Better TipsBusinessManagementMarketingTop 10Writing

What is Ethical Marketing | Its Importance, Role with Examples

by Shamsul January 25, 2023

What is Ethical Marketing | Its Importance, Role with Examples

Ethical marketing is the most valuable and long-term strategy that works as trust-building. It also helps to optimize sales, conversions, leads, and the presence of a company or product. Ethical marketing consists of some common factors and principles. This kind of marketing is a necessary part of marketing. According to AMA (American Marketing Association), the perfect definition of marketing is, ‘’It is an activity based on a set of creation, communication, delivery, and exchange offers that directly brings value for the consumers, partners, society, or clients’’. These are some of the core factors in an ethical marketing system.

 

What is Marketing Ethics?

Ethical marketing revolves around honesty, fairness, empathy, and social responsibility. Ethical marketing is equally important in every action such as marketing tactics, services, products, advertising, and marketing decisions. It’s not about how to fulfill customers’ requirements but also the impact it creates on society and the social environment. You have to carry out different ethical issues in ethical marketing. Ethical marketing is imperative for both companies and consumers, especially in the time of environmental and social time. Companies adopt these marketing ethics to market their products, practices, and services. With these ethics, a company can develop competitive benefits over time and easily satisfy the needs of the company and consumers.

 

Why is Ethical Marketing Vital?

According to statistics, more than 92 percent of customers prefer those brands that follow ethical practices. According to these customers, these brands completely outclass other players in the market with their ethical marketing. The ethical market plays the backbone for a company’s overall development and growth. If you start following ethical practices, you will gain an incredible market edge and share. Below, we have mentioned some important factors why ethical marketing is important:

1- Long-term Growth:

When a company starts functioning, it always plans long-term gains and a bright future. By following all the essential marketing ethics, a company can build credibility and loyalty in customers’ eyes, increasing its brand value, market share, revenue, and sales. With these practices, they can achieve both short-term and long-term goals.

2- Consumer Fidelity:

Ethical marketing is one of the most crucial factors. A company can win the trust and loyalty of consumers with ethical operations and business practices. With these factors, you can easily gain the confidence of your target audience, which helps your brand in the future. This will give promising gains in the current and future situations.

3- Enhanced Credibility:

When a company delivers something they promise in their advertisement or marketing campaign, it directly impacts the customer’s mind. If your consumer finds the right features, it automatically makes your company or brand an authentic organization. You will get easy access to and recognition from marketers and consumers. If you are fair in your practices, then it also helps you win the trust of peers, stakeholders, and investors. This also enables you to obtain a competitive advantage over competitors or rivals.

4- Improved Leadership Skills:

When an organization follows ethical marketing for a more extended period, it gradually builds leadership qualities in your work and makes you a market leader. It also strengthens your company’s structure and work. These ethical practices offer a variety of benefits, such as increased sales, mutual help, market share, and more.

5- Satisfaction of Basic Human Requirements:

Once a company fully adopts ethical marketing, it solves its customers’ essential requirements and desires in the form of sincerity, hope, and reliability. If you follow these characteristics, your company will obtain several other benefits.

6- Display of a Promising Culture:

This kind of structure shows your organization’s promising and rich culture and it also opens some new opportunities and doors for your company. These things help to improve your production level and motivate your staff. To be honest, the benefits of following ethical practices are just infinite.

7- Attracted Right Talent:

After successfully creating a perfect brand name in the marketplace, your brand will become the talk of the town. It attracts talented employees, vendors, consultants, and many more. This thing directly increases the level of your firm and staff. So, you can effortlessly achieve your short and long-term targets without a tiring process. In this way, you can easily get the right force for your organization without facing any recruiting process.

8- Reaching Economical Goals:

Ethical marketing smoothes you’re functioning and help you get your financial goals. So, you can get the desired market position and potential audience. If you follow such rules and guidelines, you can easily attract customers that are responsible for increasing your sales and market share. With proper guidelines, you can gain short or long-term financial goals.

9- Increased Brand Value:

Customers, investors, stakeholders, and other market professionals will definitely consider your brand if you completely follow ethical practices in every segment. Customers prefer buying products from such brands that follow ethical marketing. It is one of the easiest ways to boost your sales, market share, and brand value in the relative market. So, after reading these nine points, you can easily determine how beneficial ethical marketing is for your organization or business.

 

Role of Ethical Marketing:

With every passing year, an organization easily determines the needs and wants of the public. With ethical marketing, a company can get the customer’s attention and inclination for both the short and long term. You will see positive consumer attitudes when they find that you completely follow the rules and guidelines of ethics in marketing. This directly boosts the company’s sales, services, and revenues. As the number of eco-conscious and moral consumers is increasing daily, you can target these customers by showing your ethical practices. It is crucial for a company to follow ethical marketing rules and guidelines to obtain its desired goals. Ethical practices directly hit on some necessary factors like,

  • Norms, culture, opportunities, and values.
  • Individual factors, stakeholder concerns and interests.
  • Ethical decision making.
  • Estimation of ethical outcomes.
 

Examples of Ethical Marketing:

Several companies follow ethical marketing. Some companies have been trying various marketing strategies that morally and ethically appeal to the consumer. Here are some famous examples of the companies:

Dr. Bronner’s Activist Soap:

Dr. Bonner’s marketing policy is activist marketing. They follow ethical practices in different segments like drug policy, animal advocacy, regenerative natural agriculture, and income equality. This is the perfect example of ethical marketing and shows the popularity of the brand.

Lucy and Yak’s Transparent Supply Network:

This fashion-forward company allows its customers to see the whole production process. This makes the company wholly transparent and famous in users’ eyes. Moreover, the company has a transparent supply chain network, which is another big point.

 

Problems in Ethical Marketing:

Well, it is a difficult feat to adopt ethical practices, especially if your firm is too large. There are some common and solvable problems in ethical marketing. Below, we have mentioned some important issues in adopting ethical marketing:

1- Market Research:

It rotates around the information and analysis about customers and marketing effectiveness. Also, contains stereotyping and invasion of privacy during the marketing process. It is really daunting to carry out market research and customer needs, especially in this time period where the basic needs of the consumers are changing rapidly.

2- Market Audience:

With the market audience, some issues like ethnic minorities, LGBTs, and more are associated. On the other hand, capturing the attention of vulnerable audiences with marketing campaigns is also an ethical marketing problem. This kind of problem looks really tiny but really huge in real.

3- Promotion and Advertising:

Shaming or mocking competitors’ services, practices, and products are considered immoral in promotion and advertising campaigns. Misleading advertisements, violence, controversy, sex, profanity, taste, caste, and other practices are also unethical. Using women inappropriately or any human being is also considered immoral in marketing. These things can really offend society or customers. As a big firm, you can easily handle these issues,, but this requires special attention and the right team that can effortlessly tackle these issues.

 

Ethical Pricing:

Some companies exploit consumers with their unethical pricing strategy. Some of the problems are given in ethical marketing:

  • Dumping.
  • Price fixing.
  • Price discrimination.
  • Price war.
  • Variable pricing.
  • Bid rigging.
  • Price gouging.
  • Price skimming.
  • And etc.

 

Conclusion:

In simple words, ethical marketing consists of those practices that directly impact the consumers without hurting their sentiments and emotions. With the help of ethical practices, you can make your brand a hot topic in the relative market and earn the customer’s attention, loyalty, trust, etc. According to a survey, many shoppers like to shop their essential products and items from those brands that are highly fair in their marketing, services, products, and supply chain network. It is really easy to choose right and wrong because of the presence of proper rules and guidelines. It directly affects the user and one of the biggest reasons for driving your sales and market value. Moreover, it gives a strong competitive edge to your company over rivals if you strictly adopt ethical marketing. There are a variety of companies that don’t pay much heed on right and wrong. But, they will lose the trust and loyalty of customers. That’s why every professional suggests you to follow ethical practices if you really want to become a market leader. I hope you will learn everything about ethical marketing from this post.

 
 

Need Help or Advice in Content Management:

Would you like more advice? Do you have good practices to share? Express yourself in the comments.

Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.

Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely. 

 

Read More:

WHAT IS MICROMARKETING? DEFINITION, USES, AND EXAMPLES

PRACTICAL GUIDE FOR MARKETING AUTOMATION

RELATIONSHIP MARKETING | FROM CUSTOMER KNOWLEDGE TO EMAIL PERSONALIZATION

January 25, 2023 0 comment
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Remote Management
Better TipsBusinessManagementMarketingTrendingWriting

How to do Remote Management Or Work From Home

by Shamsul January 19, 2023

How to do Remote Management Or Work From Home

Today, even more than before, “telecommuting,” managing remote teams – remote management – or working from home – has become more than a trend. It is necessary, even vital, and it is now essential for companies regardless of their size (very small businesses, SMEs, large groups).

This implies a flawless organization of companies. Thousands of managers and team leaders suddenly manage a remote and teleworking team. In contrast, the pace was more “direct,” and the way of managing went through a “physical” presence with sometimes weekly meetings to steer the activities.

Also, this is the first time you have to do it, and you probably haven’t had much time to prepare. I have written several articles, including why and how to transform your business in the digital age, the steps to define your digital strategy, or how to manage change management with digital. Today to learn more about how to manage effectively from a distance? I offer you a complete article: read on:

What is Remote Management?


Beyond the particular period that we know when managing your teams remotely has become, in fact, vital, there are several reasons why this trend continues and will continue to grow. Moreover, beyond this period, where remote management with digital is developing, companies will undoubtedly be more and more “tempted” to set up teams and hire remotely. :

 

Remote Management: Why Did it Happen?


The rise of so-called “nomadic” work: many choose to live and travel the world with the Internet instead of living in the same place.


Rising Cost of Living in Cities: With many cities seeing the cost of living skyrocket, businesses can make big savings by hiring someone who lives somewhere cheaper.


The development and access to global communication tools: with Skype, Zoom, Slack, Trello, Google Drive and Hangouts, Wetransfer, Doodle, for example, and many other online tools, communication between cities, and countries do have never been so easy.


Today, in the end, the distance is no longer one.

As a company and as a leader, it will and “must” be essential to think about a strategy for recruiting and managing employees remotely with so many talents accessible all over the world. There are advantages, and we will see it in the management of remote employees, but also obstacles, and it is not always so easy for managers.

What are the challenges of this new way of working and managing your teams? “Companies that will be able to manage their teams remotely thanks to digital will survive, not the others.”

 

The Challenges of Remote Management


Remote management forces us to think about the internal organization in the company. In addition, there are many challenges, including 5, for so-called “virtual” remote team management.

 

1- Communication Problems


This is the cause of almost all other management and management problems, especially from a distance.
Managers are the pilots of projects and the team, so they must be highly efficient in communicating the strategy, issues, and company vision and understanding what is happening within a team.


Effective communication is the keystone of any successful group and team and is particularly crucial for remote teams.
Coordinating the virtual team members can be difficult, and communication can be a big hurdle for many companies trying to set up remote recruitments.


When communication decreases, a number of problems arise. Of course, work progress suffers, but employees can also feel isolated from the team and the company. As interactions and discussions become less frequent or slower, it tends to lower morale. It is, therefore, crucial to prioritize communication in all its forms.

 

2- Organizational Difficulties


Working with a remote team offers the potential to increase productivity, but managers must also overcome some inefficiencies associated with the “virtual”. For example, one of the most difficult challenges is managing workers in multiple cities, countries, or even multiple time zones.

Remote management: When all of your employees, virtual or otherwise, are in the same geographic region, it’s easier to set clear expectations for hours worked. However, if your remote employees are located around the world, coordinating work time can be more difficult.


Plus, it can be hard to tell if your team is performing well. Do they regularly connect to company tools to work on their projects? Are our customer support questions answered? Waiting for a virtual employee to respond to a crucial email quickly results in unnecessary downtime and lost productivity.

 

3- Linguistic and Cultural Barriers


Dealing with a globally diverse workforce can be a challenge

These differences can affect how employees interact with each other, how they prioritize project tasks, what they see as success, etc. Managers must learn to deal with these differences to reap the full benefits of a global remote team.
“Virtual” teams should be particularly aware of management issues such as favoritism. This means preferring “specific personality types” or “communication styles” that appeal to them and avoiding others or creating extra distance with employees who are less close to you.


It’s natural to have an affinity for someone with similar work habits and processes. Small companies are often concerned with efficiency and getting things done, so people tend to choose their default preferences to complete tasks sooner.


Over time, this will result in resentment and an overall decrease in your team’s productivity. A habit of favoritism also excludes people from different cultures, which could limit the number of people you can hire, taking away one of the main advantages of remote teams.

 

4- Monitoring Employee Performance Remotely


A significant challenge in managing employees remotely is ensuring they complete all of their tasks on time, efficiently and according to your company’s guidelines.


For some remote employees, it will be just a matter of ensuring all their projects are completed and delivered on time.
For others, it is more important to engage in work for a fixed number of hours per day. Either way, tracking their performance can be difficult.


This leads to two main challenges for leadership in virtual teams: ensuring that all work is done and that virtual employees use their time effectively, efficiently and appropriately.

 

Lack of Trust and Cohesion Within your Team


Face-to-face interactions and daily communication create feelings of belonging and connection within the group.
With a remote team, you don’t have the same advantage, which can lead to a decrease in trust and cohesion between you and your employees and even between the team members themselves.


The most important are team building and trust building exercises.
Managers must trust their employees and give them a lot of freedom.
If you are prone to “micro-management,” you may never feel comfortable with the freedom teleworkers have to complete projects at their own pace and in their own style of working.

 
 

Need Help or Advice in Content Management:

Would you like more advice? Do you have good practices to share? Express yourself in the comments.

Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.

Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.

 

Read More:

REMOTE MANAGEMENT – IS IT POSSIBLE FOR COMPANIES TO PERFORM BETTER?

5 IMPORTANT TIPS TO MANAGE REMOTE TEAM OF WORKERS

6 ESSENTIALS OF AWESOME REMOTE MEETINGS

January 19, 2023 0 comment
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Project Management
Better TipsBusinessManagementMarketingWriting

What is Project Management and its Implementation Successfully

by Shamsul January 19, 2023

What is Project Management and its Implementation Successfully

Project management is the implementation of knowledge, skills, tools and techniques to a project’s activities to satisfy its requirements and achieve the expected benefits.

Companies that base their project management methodology on good Project Management practices lose 21 times less money than their counterparts that have no references in this area (PMI®, 2018).

We, therefore, dedicate this theme to the demystification of the operational mode of this discipline while explaining all its processes, methods, tools, and many other essentialities.

Summary


1- Project Management Files
2- What is Project Management
3- What is an operation?
4- What is a program?
5- What is a project portfolio?
6- The 3 ways to manage a project
7- The life cycle of a project
8- What are the stages of project management?
9- What are the tools and methods of project management?
10- Conclusion

Project Management Files
See Files

 

What is Project Management


A project is a time-limited initiative undertaken to create a unique product, service or result.

It is different from an operation or a program.

Project management is mostly a lot of “common sense” backed by the application of knowledge, skills, tools and techniques to project activities.

The goal is to achieve the objectives set and achieve the expected benefit by creating value.

To simplify, we can say that project management is represented by what is called the golden triangle, or the triple constraint, which highlights three main project management constraints, namely:

 

Project Management Triangle


Indeed, the whole point is to manage and maintain the balance between its three decisive factors for the success of a project.

What is an Operation?


A transaction is a continuous and repetitive activity intended to provide products or services.

Within this framework, resources are assigned to perform the same tasks according to pre-established procedures.

What is a Program?


A program is a group of projects, other programs and operations grouped together whose management is coordinated to obtain benefits that would not be possible by treating them separately.

Attention: The programs are not large-scale projects.

What is a Project Portfolio?


Organizations may choose to use a project portfolio to manage multiple ongoing programs and projects effectively.

A portfolio refers to projects, programs, sub-portfolios and operations. It is managed as a group to achieve strategic objectives.

Learn more about managing a project portfolio.

 

The 3 Ways to Manage a Project


Project management is a solid foundation for organizations to achieve their strategic goals.

Nevertheless, we cannot stop at the definition of the management of projects evolving in an autonomous way.

Indeed, a project can be managed in 3 different ways reliant on the context of the project and the organization:

As a standalone project
as part of a program
or a wallet
In the latter two cases, project managers interact with program managers or portfolio directors.

As if that weren’t enough, did I need to introduce new notions of program and portfolio management?

The truth is worth it!

The following figure illustrates a simplified example of the relationship between portfolios, programs, projects and operations:

The Life Cycle of a Project


The project management process is represented by a life cycle comprising 5 phases, namely:

The preliminary project and the initialization
Planning
Execution
Control and follow-up
And the fence

Each phase comprises a series of tasks that work towards achieving a common project goal.

And each phase is characterized by several project deliverables. These are intermediate results that contribute to the achievement of the expected result of the project.

The project’s ultimate goal is to create value, which transitions a project from a current state to a desired future state.

 

What are the Stages of Project Management?


Here are the project management steps:

1) The preliminary draft


This project management step comes before the actual start. It is the collection of necessary and relevant information to clarify the decision to “start or not” the project.

The key outcome of this stage is the opportunity study.

2) Initialization


Once the opportunity study gets approval and the project is ready to proceed, the life cycle can begin.

The next step is, therefore, the initialization or start of the project.

During this phase, which marks the start of the project, it is essential to:

Framing the project objectives
Specify the expected deliverables of the project, the desired deadlines and the budget allocated to the project
Identify project stakeholders
Carry out an initial risk analysis
Set up project governance (authorities, who makes which decision, etc.)
The main deliverables of this stage are:

The project charter
The macro schedule
The risk register
The launch meeting or kick-off meeting


3) Preparation and Planning


At this stage, the content of the project is defined more precisely, and detailed planning is established for deadlines, budgets, and human resources.

This phase aims to define how this project will be carried out, monitored and controlled, and then closed.

The main deliverables of this stage are:

The project management plan
The expression of needs
Specifications
The Gantt chart
The RACI Matrix
The communications plan


4) Realization or Implementation


During this stage, the product or service is actually produced according to the planned plan and in accordance with the applicant’s requirements.

The objective of this phase is to achieve the project deliverables by implementing the project plan developed in the previous phase.

The main deliverables of this stage are:

Follow-up of deliverables
The meeting report
Change request log
The revenue strategy


5) Project Control


The control phase takes place in parallel with the execution phase.

The primary objective of this step is to ensure that the project objectives are achieved by regularly monitoring and measuring progress in order to identify deviations from the plan.
the project, so that corrective action can be taken if necessary.

The main deliverables of this stage are:

Budget tracking
The dashboard


6) Project Closure


At this stage, the deliverables are completed and the product or service is handed over to the internal or external client, the project assessment is carried out, and its administrative closure carried out.

Find out here how to develop project feedback.

In parallel with all these phases, the project manager continuously monitors and monitors the project work.

project management phases
Effective DB Project Manager’s Guide
What are the tools and methods of project management?

Each phase is characterized by the use of a number of project management tools, as well as various techniques.

 

1) Project Management Tools


Project management tools are resources (software, media and documents) that help organize and manage a project efficiently from start to finish.

To only cite a few :

SWOT analysis: analyzes the strengths and weaknesses of a project to get off to a good start
The Gantt chart: allows you to plan a project over time
The PERT technique: allows all project activities to be organized over time
The dashboard: allows you to communicate the progress of the project using key indicators
And many others


Discover our selection of project management software here.

 

2) Project Management Methods


Among the project management methods, there are two main families:

Classic methods
Agile methods


2.1) Classic Methods


Traditional methods are based on a sequential and linear approach to managing the different phases of a project.

These methods are generally suitable for projects where the finished product is known and mastered in advance. These break down as follows:

2.1.1) The Waterfall Method


This method suggests that the different project phases follow one another sequentially, starting with the expression of needs at the top of the cascade.

Generally, these phases follow one another as follows:

Framing: collection and documentation of needs
Analysis: analysis of the needs collected
Design: development of a solution that will meet the needs collected
Implementation: implementation of the solution according to the specifications produced during the design phase
Tests: identification of any non-conformities with the initial needs
According to this method, each phase must be completed to reach the next phase.

2.1.2) The V Cycle


Two streams of activity characterize the V-cycle: one descending and the other ascending:

Downward flow: this flow begins with the expression of needs to end with the implementation of the solution in accordance with the needs collected


Bottom-up flow: this flow verifies the quality of the product at each phase of the project: scoping, analysis, design, implementation, and testing


While the two models, V-cycle and cascade, are based on the same sequential management approach, the V-cycle is more realistic in that. It includes fewer round trips since the adjustments are made at the end of each phase.

Other examples of methodologies based on the sequential approach are Prince2®, PMP®, or even HERMES.

Examples of tools of these classic methods: the PERT technique, Risk matrix, the power/interest matrix for managing stakeholder commitments…

2.2) Agile Methods


Agile methods derive from agility, the purpose of which is to create a framework that allows the design of products with value.

It is recommended to operate in agile mode when:

Requirements are unstable or changing, and therefore customer and user involvement is highly expected
or when the project requires the use of new solutions never tested before
Examples of its tools: Scrum, Kanban, Extreme programming (XP), SAFe, etc.

These tools and methods are no longer the preserve of experts.

Anyone interested in project management or becoming a project manager can access these tools and methods more easily.

 

Conclusion


The success of your project will depend not only on your ability to manage the project tools but also, above all, to manage the project activities effectively while respecting quality, cost and deadlines.

In short, effective project management includes strategic, technical, and human aspects. The latter is a key success factor often overlooked or poorly managed by organizations.

After all, a project manager is a human resource who interacts daily with project participants and stakeholders. He, therefore, strives to develop good relationships inside and outside his organization.

 
 

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January 19, 2023 0 comment
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Nintendo
BusinessManagementMarketingWriting

Nintendo Special Marketing Approach | How it deals with Microsoft and Sony?

by Shamsul January 18, 2023

Nintendo Special Marketing Approach | How it deals with Microsoft and Sony?

Nintendo spearheaded the video/computer game craze during the 1960s and, since its commencement, kept improving gaming equipment. While its two main rivals (Microsoft and Sony) stay prominent players in the business, Nintendo supports its strength and exceptional style.

Nintendo is a furious contender on account of its particular promotion system. Taking a gander at its most recent item – the Nintendo Switch/Switch Lite – its mission utilizes notable brand mascots and image marketing. Nintendo’s family (which has The Legend of Zelda, Pokémon, and Mario) is known to customers around the world. Nintendo’s $8.8 billion brand esteem comes from its unique gaming characters that endure in its marketing and go about as representatives for the brand. The rehashed incorporation of these mascots in Nintendo promotions makes clients dedicated due to their conspicuous symbolism and commonality to currently settled games.

The advancement of the latest item, the Nintendo Switch, is an illustration of how Nintendo’s advertising technique is recognized and exceptional from its rivals. The Nintendo Switch accomplished 55-million-unit deals since its launch in March 2017 not just because of its enormously notable brand mascots but also because of how it’s marketed. In Nintendo’s promoting efforts, the attention is focused on player collaborations. This exhibits the items ascribed just as genuine encounters. In Nintendo’s “First Look at Nintendo Switch”, the client plays at home, on the plane, at the air terminal, in the vehicle, and more. An enthusiastic reverberation is made from introducing utilization situations that are a mix among item and genuine scenes. These Nintendo advertisements set up a passionate connection between the mascots, the clients and the brand.

One more fascinating part of Nintendo’s advertising approach is sound. A consistent symbolization as a ‘tick’ sound like somebody snapping their fingers or when players activate the joystick is the biggest distinction for the Nintendo Switch. This is an important way for advertisers to associate the items’ highlights and activity natural to the clients. This sound is in each campaign which assists Nintendo in different types of marketing and promotion phases. It makes the real difference that creates easier recognition for the Nintendo Switch.

In light of Nintendo’s innovative advertising approach, the Switch represented 60% of worldwide unit deals of modern games in 2020 (against new item enhancements like the Sony PlayStation 5 and Xbox S). This shows Nintendo’s marketing methodology for the Switch exceeded all expectations in winning shoppers.

The Pokémon Brilliant Diamond and Shining Pearl were released in November 2021, and will be delivered for the Switch. In the wake of uncovering Nintendo’s special advertising methodology, it will be fascinating to break down the Pokémon advertisements and how they will be shown until the game’s delivery date.

—

Marketing Strategy of Nintendo

We have all appreciated playing Mario. Nintendo Co. Ltd. created the game It is based on a Japanese game and is one of the world’s biggest computer games. Nintendo holds the status of top organization and has had the option to make top-selling and most popular computer games like Pokémon, Mario, and The Legend of Zelda.

Fusajiro Yamauchi established Nintendo in 1889. Presently, it is one of the most important and persuasive industries. It fostered the games business during the 1970s.

Nintendo’s headquarters in Kyoto is the most important name in Japan and had a market worth of $37 billion in 2018. It has a market capitalization of around $55 billion.

Mission:

We accept it is fundamental not exclusively to give products of the greatest quality; however, to treat each client with consideration, thought, and regard.

Vision: Put Smiles on the Faces of Everyone we Touch
Slogan: “Switch and Play”

Segmentation:

The market division methodology executed by Nintendo offers various toys, gaming consoles, and multiple gadgets. With the assortment of offers, they have made a variety among their clients.

Names like Nintendo Switch and Ds have utilized various ways to deal with division. The principle procedure is segment division based on demography. Individuals aged 15-35 who are gamers love to play Nintendo games. Under behavioral or social division, it focuses on individuals who nonchalantly prefer to mess around and are not bad-to-the-bone gamers.

Target:

The Nintendo gaming consoles’ fundamental objective market is individuals keen on gaming. This market has been dismissed in the past for a long time. It is casual gamers: ladies, more seasoned people, families, and children. It focuses on those purchasers who will purchase the items.

The primary objective is the ages 25 to 35 or Generation Y.

Positioning:

This technique utilized by Nintendo is unique in relation to what Sony and Microsoft use. Nintendo is a gaming console intended for early and beginning-level gamers. They make consoles for advanced gamers or individuals who are unmistakable with regard to gaming.

It offers a gaming console for individuals who play for fun and never participate in gaming competitions. Because of this, Nintendo enjoys an extraordinary upper hand over Sony and Microsoft. Another situating procedure Nintendo has utilized is making games easy and versatile, for instance, Donkey Country Tropical Freeze, Rocket League, Mario Kart 8, Skyrim, Dark Souls, and more.

BCG Matrix in the Marketing Methodology of Nintendo:

Brands like Zelda, Mario and Pokémon are extremely popular, and pretty much every individual would have played once in the course of their life. They are as yet doing extraordinary in the field.

These are the huge Cash Cows for this company. Under the stars, the classification is the 3DS and Splatoon. These are doing amazingly well in the industry. The Wii U, when it was delivered in 2012, sold 13.56 million copies in the first 5 years and Switch (one of their most selling brands) sold 14.86 million copies in the last 2 years.

Metroid Prime 4 was declared in 2017; however, the head of improvement said the organization was not satisfied with the advancement of the item as it was not under Nintendo norms, and presently it is rejecting practically everything up to this point and begin once again without any preparation accordingly Metroid got a position in the question marks class.

The Wii U was one of the disappointing ideas by Nintendo. It professed to be Nintendo’s most exceedingly awful selling console. Other failed products by this company are the F-Zero and Codename STEAM. These games secured a position under the Dog’s Category in the BCG matrix.

Marketing Procedure and its Distribution

Nintendo has its brand presence in most regions of the planet and is perhaps the most compelling organization. It has its American office in Washington and its European office in Frankfurt, Germany.

The Australian subsidiary is in Melbourne and operates in New Zealand, Oceania, and so on. Nintendo has a strong dispersion channel across significant regions of the planet and the items are effectively accessible across the business sectors.

The dissemination network is strong and has item accessibility in electrical retail outlets, hypermarkets, and gaming stores like Walmart, Game Planet, and so forth. Nintendo likewise utilizes an internet-based channel to provide its games. There are several ecommerce shopping options from which clients can buy the items, like eBay, Amazon.com, and more.

Brand Value in the Marketing Methodology Nintendo:

Nintendo has a solid brand legacy; however, it initiated as a simple toy producer. Nintendo has succeeded in remembering its roots and centralized the contribution and fun part of the item, generally relying on the latest innovation.

It has a more extensive target market. It chose to pull together the objective populace, not only the youthful male who likes great illustrations and activity games. This has worked for Nintendo as it can get a regularly overlooked market.

In view of Nintendo’s “relaxed games” class, it has had the option to keep up with its situation in the market with deals worth 753.4 billion Japanese yen.

Upper Hand in the Marketing Technique Nintendo:

Brand:

Nintendo is a trailblazer in making intuitive amusement and markets and producers’ product and equipment for its home console, Nintendo 3DS and Nintendo Switch. Since it sent off the Nintendo theater setup in 1983, more than 4.7 billion games and 740 million pieces of equipment have been sold internationally.

The brand has had the option to make industry symbols that are notable family games like Pokémon, Metroid, Zelda, Donkey Kong, and more. The brand has an extremely strong brand name and has had the option to keep up with its heritage as of recently.

Pricing Technique:

The deals of the Switch flooded when Nintendo carried out its latest Pocket Monsters Smash Brothers game not long before the Christmas season. One key benefit that it has over its rival is solid price control over its competitors like Xbox One and PlayStation 4. People trusted it that this support the Nintendo shares for a long time.

Nintendo isn’t as costly as to Microsoft and Sony. It is reasonable for all and made for all. This procedure has assisted it with remaining in front of the opposition.

Solid Console Market:

As indicated by a report of Strategic Analytics, it said that Nintendo was the top creator of consoles in 2019, as Nintendo sold more Switch products than Sony’s PS4v consoles.

The year 2018 was incredibly great for the consoles with absolute deals approaching $41 million and the business developed and reached $15 billion in 2019. Nintendo enjoys the great benefit contrasted with its rivals.

Competitive Analysis of the Marketing System of Nintendo:

Microsoft and Sony are significant contenders for Nintendo. The Sony PlayStation 4 has a market share (57%) of the overall industry; Microsoft’s Xbox One has 27%, while Nintendo’s Switch has a portion of 16%.

In November 2018, Xbox made sales of 1,622,650 units while Sony’s PlayStation 4 surpassed Switch by 497,101 units. The Sony PS5 launched in 2020, and individuals enthusiastically sat tight for it.

The mobile games sales record over half of the Global Games market and came to $137.9 Billion in 2018. Nintendo is doing very well in the versatile games market and said to develop its portion of the overall industry further.

Client Analysis:

As per research, the normal clients of Nintendo are around 35 years of age and have been playing for quite some time. The players belong to different categories of students, workers, seniors, moms and fathers, military soldiers, and they are driving the advancement of games.

The Nintendo buyers are not advanced gamers. They are the average gamers that play for the sake of entertainment and diversion and not really for serious reasons. The Nintendo games are more similar to a family game where guardians and children enjoy an intelligent and fun time with each other.

These customers don’t have a lot of purchasing power in light of the fact that, in the mobile game industry, there are not many effective organizations that focus on these shoppers, kids and non-casual players.

Advancement Strategy:

Nintendo has had the option to set up a brand with a colossal fan following. Each new idea is an immense pleasure for the users. It created a time occasion for Nintendo. During these occasions, a few realized characters are welcome to blend with those who love games.

These people also love to have connectivity with modern social media networks such as Twitter, Facebook and Instagram while playing the game. Nintendo discovered interesting solutions to keep the players connected with their most favorite social networks. In this way, Nintendo fulfills the customer’s wishes and creates marketing opportunities to promote their games.

Products by Nintendo such as Switch and 3DS, forced customers to watch virtual reality videos such as “Believe Your Eyes” in the UK. The company also started some campaigns such as “Play It Loud” and “Virtual Boy.” These campaigns were extremely successful and popular around the world. In a report, Nintendo claimed that it kept a budget of $25 million for these campaigns.   

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January 18, 2023 2 comments
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SWOT Analysis of Tata Steel
BusinessManagementMarketingSWOT & PESTLE Writing

SWOT Analysis of Tata Steel, Its USP and Competitors

by Shamsul January 3, 2023

SWOT Analysis of Tata Steel, Its USP and Competitors

Tata Steel is one of the most reputable Indian steel manufacturing companies. This multinational company is headquartered in Mumbai, Maharashtra. The company mainly operates in the steel and iron sector. It is owned by Tata Group, which has an excellent reputation in the Indian business sector. The company also specializes in manufacturing chemicals and industrial products. Today, we will do a complete SWOT analysis of Tata Steel which predominantly covers its strengths, weaknesses, opportunities, and threats.

A SWOT is one of the most effective strategic planning tools that help to discover the company’s internal (strengths and weaknesses) and external (opportunities and threats) factors. On the basis of collected data, Tata Steel can transform its business strategy and future business plans to diversify its revenue stream and expansion. Due to this reason, SWOT is a handy tool for every business. It is an excellent opportunity for Tata Steel to set its competitive position in the market by conducting a comprehensive SWOT analysis. Let’s get started!

Company Name: Tata Steel Limited

Founders: Jamsetji Tata

Founded: August 25, 1907

Headquarters: Mumbai, Maharashtra

Parent Company: Tata Group

CEO: T.V. Narendran (October 31, 2017-)

Type: Iron and Steel

Sector: Chemicals and Industrial Products

Tagline: Values Stronger Than Steel

Unique Selling Proposition: One of the leading steel companies in the world.

Customers: Steel products, agricultural implements, and iron ore mining.

Target Consumers: Infrastructure, automotive, capital goods, and construction

Revenue: 59,878 crores INR (2022)

Net Income: 78,625 crores INR (2022)

Strengths of Tata Steel

The company has gained a competitive advantage due to its strengths. They are achieving success day by day because of their strengths. The solid financial position of Tata Steel is the major strength of the brand. Below, we have highlighted the company’s key strengths:

  1. The company has raised its captive collieries to over 14 million tons. They are also improving their products in other segments of steel and iron.
  2. Tata Steel has achieved immense success because of its fast adaptability. They can easily transform their business according to the business environment.
  3. They have more than 2000 metallurgists, which makes them a strong brand.
  4. The company has complete control over its raw material.
  5. The overall financial condition of Tata Steel is solid. This is the main reason for its growth and success.
  6. The parent organization of Tata Steel is Tata Group. This kind of strong backing makes it a powerful brand in India.
  7. Commercially, the company has a strong presence in more than 50 countries. However, they are fully operational in more than 26 countries worldwide. This has helped Tata Steel to increase its brand image and awareness.
 

Weaknesses of Tata Steel

In SWOT analysis, weaknesses are the most critical factors. They stop your company from achieving your business goals or targets. In short, they reduce your competitiveness and hinder your growth. Identifying your company’s weaknesses and finding effective solutions to overcome them is crucial. The following are the most critical weaknesses of Tata Steel.

  1. Tata Steel is not that effective and operational compared to international steel companies. This is because of its limited presence and expansion. They should develop effective strategies to compete with international companies.
  2. When it comes to technological advancement, the company is behind when compared to other companies. They can overcome this problem by investing in the latest technology and equipment.
 

Opportunities for Tata Steel

The opportunities in SWOT highlight the areas of improvement which can help Tata Steel to increase its profit margins and expansion. They can focus on their manufacturing, product innovation, and other similar factors to give tough competition to international leaders. Plus, they can utilize their opportunities to retain their position in the Indian and global markets.

  1. The company needs to invest in new technologies such as direct iron ore smelting, The Corex process, and The Hismelt process.
  2. Tata Steel should make local as well as international partnerships with steel companies. They can help the company to promote the business at different levels.
  3. They should also make new acquisitions in Africa, Asia, and Europe to gain the maximum market share.
 

Threats for Tata Steel

The threats for any organization or company can be dangerous. They can negatively impact the business of Tata Steel drastically. It is necessary for Tata Steel to constantly evaluate its business using the SWOT tool in order to identify the threats revolving around the company. However, changing rules and regulations, competitors’ performance, and substitute products can harm the business of Tata Steel.

  1. The increasing cost of coal is one of the biggest threats to the brand.
  2. The current economic ups and downs in India can also create trouble for the business of Tata Steel.
  3. The changing government policies and regulations can also impact the business of the company.
  4. The rising competition in the international market is another big threat to Tata Steel.
 

Competitors of Tata Steel

  • POSCO
  • SAIL
  • ArcelorMittal
  • JSW Steel
  • Essar Steel Limited

 
 

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Pidilite Industries SWOT
BusinessManagementMarketingSWOT & PESTLE Writing

SWOT Analysis of Pidilite Industries, Its USP and Competitors

by Shamsul January 3, 2023

SWOT Analysis of Pidilite Industries, Its USP and Competitors

 Pidilite Industries is an adhesives manufacturing company in India. It is based in Andheri, Mumbai. Without any doubt, it is a market leader in the Indian adhesives manufacturing sector. Plus, it is a leading brand in chemical and industrial products. This SWOT analysis of Pidilite Industries will help to uncover its main strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, whereas opportunities and threats are external factors in SWOT. This strategic planning framework will give you a clear idea about the company.

This proven management framework allows the company to benchmark its position in the competitive business sector. The company can set its position in the market using this tool. If you are interested in this brand, you should read the complete SWOT analysis of Pidilite Industries.

Company Name: Pidilite Industries

Founders: Balvant Parekh

Founded: 1959

Headquarters: Mumbai, India

Owners: Madhukar Parekh and family

CEO: Bharat Puri (April 10, 2015-)

Type: Specialty Chemicals

Sector: Chemicals and Industrial Products

Tagline: Building Bonds

Unique Selling Proposition: A market leader in different industrial and chemical products such as adhesives, colors, polymer emulsions, and sealants.

Customers: Users looking for high-quality and easy-to-use adhesive products

Target Consumers: Constructors, carpenters, plumbers, and more

Revenue: 73,721 million INR (2021)

Net Income: 11,222 million INR (2021)

Strengths of Pidilite Industries | SWOT Analysis of Pidilite Industries

If we talk about the company’s strengths, there are so many. The strengths allow the company to maintain its competitiveness in the competitive market. The company’s strong financial position is one of the major strengths of the brand. Its innovation in products and skilled workers are two other key strengths of the brand.

  1. Since its inception, the promotional and marketing strategy of the brand has been fascinating. For example, you can see the ads of Fevicol.
  2. The company has successfully enhanced its brand awareness because of its strong association with adhesives. This has allowed the company to create new brands with Fevikwik, Fevistik, and more.
  3. The company has secured more than 50 percent market share in India. It helps the company to increase its revenue stream and sales.
  4. The recall value of the brand is very strong. This is because of its excellent promotion in the form of TV commercials and endorsements.
  5. Pidilite Industries has won so many awards and accolades over the years due to its excellent performance in the market.
  6. The brand has invested so much in the research and development department. This has helped the brand to manufacture high-quality and innovative products.
 

Weaknesses of Pidilite Industries | SWOT Analysis of Pidilite Industries

The company can improve its business by fixing its weaknesses. As a brand, the company faces so many problems in its operations. Its competitors are doing great in different sectors in which Pidilite Industries is not so good. Here, we have listed the major weaknesses of Pidilite Industries that should be addressed ASAP:

  1. The company made the acquisition of The Cyclo, which is a car care product. This is a major weakness of the brand because of its little customer loyalty.
  2. The company’s main subsidiary is Fevicol. So, Pidilite Industries is highly dependent on its sales and revenue. Due to this reason, the company doesn’t invest so much in other brands. It is a huge weakness of Pidilite Industries.
 

Opportunities for Pidilite Industries | SWOT Analysis of Pidilite Industries

When it comes to increasing the business, a company like Pidilite Industries should find out the opportunities that can give a competitive edge to the brand. The opportunities also provide expansion chances for the company. In short, a company can exploit all its options to enhance its business further. Here are some key options for the brand:

  1. The company should target schools and colleges. Its products are mostly used in schools, colleges, and other creative competitions. This will help the brand to promote itself very well.
  2. With the passage of time, the chemical and industrial product industry has been growing. Pidilite Industries must target both developed and developing countries such as South America, Europe, and other parts of Asia. In this way, the company can increase its market share.
 

Threats for Pidilite Industries | SWOT Analysis of Pidilite Industries

There are so many factors that can threaten the growth and profitability of the brand. The impact of threats is huge on the business. The changing government policies, fake products, and economic recession can destroy the Pidilite Industries’ business.

  1. The company mainly uses petroleum and crude oil products to manufacture its products. The rising cost of these things will impact Pidilite Industries’ future growth.
  2. The constant supply of new and innovative products could be a threat for the brand.
 

Competitors of Pidilite Industries

  • BOC India
  • Tata Chemicals
  • BASF
  • Fevicol

 
 

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Kansai-Nerolac-Paints
BusinessManagementMarketingSWOT & PESTLE 

SWOT Analysis of Kansai Nerolac Paints, Its USP and Competitors

by Shamsul January 3, 2023

SWOT Analysis of Kansai Nerolac Paints, Its USP and Competitors

Kansai Nerolac Paints is an Indian decorative paint brand. In terms of market share, it is the third largest company in India. It is headquartered in Mumbai, India. It is one of the most popular subsidiaries of Kansai Paint of Japan. The company also offers chemical and industrial products. Today, we will analyze the company’s immense success by conducting its SWOT analysis. The word SWOT represents strengths, weaknesses, opportunities, and threats.

Without any doubt, there is no better tool than SWOT when it comes to analyzing a company’s internal as well as external business factors. It is a wide-ranging framework utilized by companies and businesses. The company can make an effective business strategy using this excellent framework. This tool enables the company to maintain its market share, market presence, and competitiveness. Let’s start the SWOT analysis of Kansai Nerolac Paints:

Company Name: Kansai Nerolac Paints

Founded: 1920

Headquarters: Mumbai, India

Parent Company: Kansai Paint

CEO: Anuj Jain (Managing Director)

Type: Paint industry

Sector: Chemical and industrial products

Tagline: Kuch Change Karein, Chalo Paint Karein

Unique Selling Proposition: Ideal brand for decorative paints and eco-friendly paint solutions.

Customers: Automotive industries, upper and middle-class customers

Target Consumers: Homeowners, automotive companies, and engineering industries

Revenue: (2021)

Net Income: (2021)

Strengths of Kansai Nerolac Paints

The strengths are the main factors of the company regarding its market competitiveness and strong revenue stream. They have skilled workers and the latest technology. Their intangible assets and product uniqueness are some of the major factors in this regard. Here are the strengths of Kansai Nerolac Paints:

  1. No doubt, the brand is unbeatable in powder and automotive coating. It is one of the largest coating brands in India.
  2. The backing from a parent company is another big strength of Kansai Nerolac Paints. They have the latest technology and strong financial support because of Kansai Paint of Japan. As a result, the company is successfully fulfilling the needs of customers in a better way.
  3. Research and development, high-quality products, aggressive marketing, business strategies, and innovation are some of the brand’s key strengths.
  4. They have so many loyal customers in the form of Tata Motors, Suzuki, Volvo India, Honda, Yamaha, GM, and Toyota Kirloskar.
  5. The robust supply chain network of Kansai Nerolac Paints is another big strength.
  6. Many famous Bollywood superstars are the brand ambassador of the brand. That’s why it is a popular paint brand in India.
 

Weaknesses of Kansai Nerolac Paints

The weaknesses of a brand are called its weak areas in the business. The company has many flaws in its marketing and products. These factors hinder the growth and success of the company. Here are some main weaknesses.

  1. The decorative paint segment is highly competitive and fast-evolving. The trends change very fast, which makes it hard for the company to offer innovative products constantly. They should develop strategies to fulfill the preferences and demands of the customers in this segment.
 

Opportunities for Kansai Nerolac Paints

Being a famous paint brand, the company has many opportunities in different sectors. They can diversify their products and expand to cater to a larger audience segment. The company should exploit the opportunities revolving around its company in order to get a lead. The following are the opportunities for Kansai Nerolac Paints:

  1. The company should invest in research and development to manufacture new, high-quality products. In this way, the brand can gain a competitive advantage.
  2. They should highlight their eco-friendly and greener practices in order to make eco-conscious customers and pressure groups happy.
  3. The company can utilize the growing trends in the form of offering innovative products.
  4. Kansai Nerolac Paints should target other nations such as Nepal, Bangladesh, Sri Lanka, and more to increase their market share.
 

Threats for Kansai Nerolac Paints

The threats are certain aspects of a business that can harm its business. Alternate products, changing rules and regulations such as taxes and tariffs, and competitors’ activity can create problems for the company in the future. Here, we have mentioned the possible threats to the brand:

  1. The stiff rules and regulations from the Indian government can change the quality of the company’s products. The pressure of climate change and environmental laws can also affect its manufacturing capabilities.
  2. The scarcity of raw materials and labor could be a big threat to Kansai Nerolac Paints.
  3. The competition in the Indian paint industry is very intense. The company’s main competitors are continuously hurting its market position and profitability.
 

Competitors

  • Shalimar Paints
  • Akzonobel
  • Asian Paints
  • Berger Paints
 
 

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Fevicol SWOT Analysis
BusinessManagementMarketingSWOT & PESTLE Writing

SWOT Analysis of Fevicol, Its USP and Competitors

by Shamsul January 3, 2023

SWOT Analysis of Fevicol, Its USP and Competitors

Fevicol is one of the most famous Indian brands in the chemical and industrial product sector. The company manufactures a variety of adhesive products and solutions. Its main customers are carpenters, students, and industrial companies. The company has been in the business for over 50 years. This SWOT analysis of Fevicol will unearth its strengths, weaknesses, opportunities, and threats.

A SWOT is a proven strategic planning tool that helps a company like Fevicol to identify its competitiveness. As a result, the company can re-adjust its business strategy to stay competitive. Read on to learn more!

Company Name: Fevicol

Founders: Balvantray Kalyanji Parekh

Founded: 1959

Headquarters: Andheri, Mumbai, India

Parent Company: Pidilite Industries Limited

Key People: Madhukar Parekh

Type: FMCG and Adhesives

Sector: Chemicals and Industrial Products

Tagline: The Ultimate Adhesive

Unique Selling Proposition: The most renowned adhesive-selling brand in India

Customers: Users looking for high-quality and affordable adhesive products and solutions

Target Consumers: Retailers, carpenters, students, stationery stores, and wholesalers

Revenue: (2021)

Net Income:  (2021)

Strengths of Fevicol | SWOT Analysis of Fevicol

Being a strong Indian adhesive product brand, there are so many strengths that make Fevicol a famous brand. Its remarkable financial position, brand awareness, and product innovation are major factors in this regard. The company has a clear competitive advantage over its competitors. The following are some key strengths of Fevicol:

In India, Fevicol is no doubt a popular brand. Its association with adhesive products is quite remarkable. In a nutshell, it is the best-selling adhesive brand right now in the Indian market. The company’s exciting marketing campaign is one of its major strengths. Most of its ads have gone viral due to its innovation. This has helped the brand to get the customers’ attention without any effort.

The supply chain and distribution network of Fevicol are very strong. They have strong connections and relations with 65,000 retailers and dealers.

The company’s eco-friendly packaging and ease of use are some major advantages.

The market reach of Fevicol is remarkable. It operates in Thailand, Indonesia, South Africa, Japan, China, and Singapore.

The company accounts for the largest market share in the Indian adhesives sector.

 

Weaknesses of Fevicol | SWOT Analysis of Fevicol

The weaknesses are those factors that can impact the business of the company. They can hinder the success and overall growth of the company in the long run. The company must overcome its weaknesses to become a market leader. Here we have mentioned the major drawbacks of Fevicol:

The company doesn’t offer many products to carpenters, a vast customer segment of Fevicol. It is a weakness of Fevicol.

Fevicol has no prominent presence in America, Middle Eastern, and European nations. As a result, they don’t have a huge market share and revenue stream.

 

Opportunities for Fevicol | SWOT Analysis of Fevicol

Opportunities are one of the major factors in SWOT analysis. They are basically growth chances for companies like Fevicol. They can support the company in expanding its global reach and enhancing its product innovation. Here are some important opportunities for Fevicol:

The company should target children and carpenters in order to enhance its market share and sales. They should promote their products through exhibitions and campaigns.

Fevicol should introduce variation and diversity in its offerings. They should produce adhesive products that can be used underwater. In this way, the company can enhance its image and profit margin.

These days, people love to purchase wooden furniture instead of others. They should target this segment in order to boost their sales.

 

Threats for Fevicol | SWOT Analysis of Fevicol

The threats are those factors that can negatively impact the company’s business. Fevicol needs to identify its threats. They should develop an effective strategy to cope with their threats. Below, we have listed threats for Fevicol:

The new entrants in the market can eat the company’s market share and profit.

The current economic slowdown and recession have greatly impacted the company’s growth and revenue.

The company needs to invest more in advertising due to certain issues. This could decrease its recall value.

 

Competitors of Fevicol

Loctite

Araldite

Bondtide

 
 

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