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Monthly Archives

May 2021

Marketing Automation
Better TipsBusinessManagementMarketing

Automation of Marketing, F.O and B.M is Often Overlooked

by Shamsul May 22, 2021

 

Enterprise Marketing Automation, Financial Opportunity, and Brand Management is Often Overlooked

 

Brand power keeps revealing its might without slowing down. Apple, Amazon, and Netflix have been the most popular brands of the U.S. Consumer behavior might have been shifted a little due to pandemic, but consumer’s love is surely the same for brands and this is because of Automation.

Communication channels are increasing and broadening expectations of marketers so few questions arise like how a marketing director, chief marketing officer, and brand manager can keep branding, digital marketing, and MarCom efforts unified? How to stay unaffected or obtain satisfactory results while facing financial limitations and human capital?

There are many moving parts under the shelter of an organization’s sales and marketing of an enterprise. The marketing team has to provide useful branding assets i.e. logos, marketing materials, corporate communications, and content. The sales team has two basic tasks, fulfill the needs of existing customers and develop new customers through a professional and personalized approach. The consistency and quality of a brand depend upon how well are these parts collaborating and it might be at stake due to poor collaboration. Sometimes, elementary technologies simply do not give the best output because they are either redundant or do not merge, which prevents organizations from accomplishing the goal of artificial intelligence (AI) sales and marketing.

Many nimble and younger organizations using AI technology are obtaining competitive advantages over organizations that do not. These companies take advantage of Ivy League scientists, data analysts, proprietary APIs, developers, and engineers to integrate social media, CRM, ESP, and marketing automation structure at scale, whereas many large enterprises fail in this useful integration. There are numerous reasons, but five necessary and basic challenges to deal with on a priority basis are:

New Way vs. Old Ways: Automation

During the last 30 years, the internet revolution faced three large-scale changes and will face more with enhanced use of quantum computing and AI. Any change is difficult to implement and gets harder when there are requirements like networks, programming language, updates to systems and platforms. Changing these parameters usually requires a change in either human skills or maybe worse like changing your friend like colleagues. Laziness, lack of R&D, and complacency are the main affecting factors. Finding a sweet spot on bleeding-edge versus overcoming the legacy technology gap is surely not easy, but you can’t just wait for the best technology, either. Setting a pilot program guide for smaller and more quickly adapting teams can be a great method of dipping your legs in the pool while no need to worry about building an entire data lake or ocean.

Unnecessary Teams Involved:

Departmental silos have become normal in most global organizations that are now bifurcated and big. Cooperation between sales and marketing teams is a must requirement for fruitful marketing campaigns which slows down workflow. This usually results in copied work, bad customer experience, and wasted resources. Cross-departmental integrated automation solution will allow teams and individuals to improve and share information and communication for better workflow.

How is Automation Cost Justified?

In large technology company purchases also include IT, marketing, sales, and accounting so cost clearly becomes a great issue. The basic goal of marketing management or a brand is to provide help in selling more, make marketing more efficient, and make accounting more accountable for real-time expenses. Who will pay for all of it? How all these expenses will be managed? Shared? If not, then why not? As a first step, identify who will get the benefit. Recruit some key project specialists, then work together to quantify the benefits of and for the project.

How Can We Attract Users for Buying it?

A recent stack optimization analysis found that 52% of marketers are not satisfied with how easily their technology is available to use. Companies spend a lot of money for technology purposes and in return, it does not meet or exceed expectations or project budgets. I will recommend creating prototype technology and the team should test its efficiency for cost-effective analysis. A wise technology partner will surely agree on creating a prototype.

How to Measure ROI?

Investment returns are hard to measure. With various solutions, like sales, promotion, and content measurement of the whole stack can get difficult. Usual metrics are not increasing revenue growth and marketing costs. Choose to go beyond usual metrics and also include user satisfaction, adoption levels, and employee productivity. Factors like how many campaigns were there in the past, leads, and impressions were made in response to automation technology matter a lot. I will suggest significant improvement in the bottom lines of corporate digital management marketing automation.

 

Key Factors of Automation Implementation

Integrating automation of marketing can be overwhelming.

 

Five key factors that make transition easier &yields best results:

Identify AutomationNeeds:

Study brand marketing inventory, advertising needs, and corporate communications. Thus, having a clear vision of each team’s (sales, marketing, and accounting) needs and how they can intersect will introduce you to platform choices.

Automation Software Capabilities:

Analyze and break down marketing components, templates, brand guidelines, workflows, media channels, ESPs, budget management, and reporting of the main enterprise, i.e. you can focus on your brand’s needs and its functionalities. Check and verify that software integrates according to the current stack.

User-based Case Stories:

Define prior goals and also create user-based case stories. User-based case stories are used to identify limitations and benefits offered by automation software for particular components. This gives space for further planning sessions while allowing you for last-moment functionality updates.

Create precise Automation Prototype:

Design a precise prototype of marketing automation before advancing in either coding or deployment. Testing your prototype will show you that how your platform will work, it also allows users/ testers to improve UX by using available feedback. It will show the flexibility, interest, and patience of your technology partner. Many software firms (SaaS providers etc.) limit your work in provided default UI/UX range. Failure in software adoption can be avoided by testing various automation technologies.

Support for Marketing Automation:

Marketing automation technology can be challenging and technical for any enterprise. Find a provider that has an informative team, personalized customer care services, and training materials. Successful marketing automation integration can be integrated by providing your work team with positive user feedback.

 

Need Help or Advice in Content Management or Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content, drive more traffic, boost conversions, and contact our team?

 

Read More:

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Marketing Strategy of Pepsi
BusinessManagementMarketing

Pepsi Marketing Strategy | Marketing Strategy of Pepsi

by Shamsul May 19, 2021

 

Pepsi Marketing Strategy | Marketing Strategy of Pepsi

 

Pepsi-Co, working in 200 plus countries, is a major leading corporation in the food and beverages industry with experience of 100 plus years in the market. Pepsi Marketing Strategy ensures the easiness of purchasing, Low-price, preferable taste, availability are a few of those things that a customer looks for in a competitive without alcohol beverages market and that’s what Pepsi offers which makes Pepsi chief in its part fighting nip and tuck with Coca Cola.

Important Factors in Pepsi Marketing Strategy

Targeting, Positioning, and Segmentation:

 Pepsi uses a great marketing strategy for targeting groups of customers of different geographic regions. Segmentation is a very important strategy that helps brands target specific groups of buyers with different offerings. Pepsi is a large market product that uses undifferentiated strategies. It targets customers for the sake of competition and to enhance its sales. In the nonalcoholic beverage industry, Pepsi positioned itself like a passionate, vibrant & young brand that challenges conventional things.

Pepsi Marketing Strategy

Competitive Advantage:

Believing in the participative marketing drive has helped a lot Pepsi in getting the knowledge of changing requirements of buyers and potential groups of buyers in different economies. Pepsi-Co being there in 200 plus countries and dealing with 22 brands within the beverage & food segment plays the leading role in the market with its facilities throughout the world. Pepsi is a monetarily strong company that offers products in beverage and food portions everywhere in large stock-keeping units (SKU’s). Having the diversity of product portfolio, economies of scale, and outsourcing operations has helped a lot Pepsi in reducing its operational price and enhances its profitability.

Pepsi Marketing Strategy | Marketing Strategy of Pepsi

BCG Matrix:

Pepsi & Diet Pepsi (with no sugar) are cola drinks within which Pepsi trade-in.

Offerings of Pepsi-Co under Pepsi’s brands are shining stars in the BCG matrix because of its well-known reputation among the youth & the emotional connection with the masses in special cheerful moments and celebrations.

Pepsi Marketing Strategy

Distribution Strategy:

Whether it is urban metro OR rural area, developing OR developed, Pepsi has so many different ways of distribution to ensure the availability of product to end-users. In so many countries, the products of Pepsi are distributed by direct delivery to store chain the one that is called independent bottlers and distributors, the third party dealing out the channel to retailers, pops, and moms shops & wholesalers in each and every corner of the countries. E-commerce sites and supermarkets are points of distribution of Pepsi.

Pepsi Marketing Strategy

Brand Equity:

With high awareness & visibility on the shelf of outlets, Pepsi is just giving high competition to all other soft drink companies. Many programs which engage the community from the fields of sports and music have helped out Pepsi. The parent company is known as Pepsi-Co is creating a very strong brand relationship, connections between humans, and memories.

Pepsi has always sponsored so many international occasions like ICC, FIFA 2015, and much more than increased the brand equity of Pepsi. Equity means people’s will to pay a premium for the brand and unwillingness to have substitutes.

Pepsi Marketing Strategy 

Competitive Analysis:

 Other big brands like Coca-Cola, Mondelez, and Nestle, etc. These are famous for nonalcoholic beverages in the market also use the same strategy. To differentiate offerings and retain customers, it is necessary to have effective brand-building strategies, creating pull in the market. Pepsi is facing major issues because of local players and counterfeit products. In the Cola market, Coca-Cola is the main competitor that Pepsi has.

Pepsi Marketing Strategy

Market Analysis:

Awareness of health, changing demands, increasing cost of labor, cultural and social-economic changes are few factors that affect non-alcoholic beverages in the market to a great extent. Though in developed countries, demand is saturated due to a great number of non-alcoholic and alcoholic beverage companies; the increase is noticeable within developing countries due to the great penetration of many companies to villages and distant regions & also because of changing lifestyles, changing buying habits, and economic conditions. While in a non-alcoholic beverage company, there are great chances that customers can switch to other complementary products like coffee, water, tea, etc.

Pepsi Marketing Strategy

Customer Analysis:

Pepsi’s customers are the retail customers & resellers. In reseller portions, grocery stores, distributors, pops & moms store, wholesalers, e-commerce e-tailers, these are Pepsi’s famous customers. In the retail portion, customers of all ages are potential buyers. Although, a few products are specifically made for certain groups of people. Like a Pepsi diet with zero sugar is for health-conscious people.

 

Need Help or Advice in Content Management:

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May 19, 2021 9 comments
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Education Degree
Better TipsMarketingPersonal GrowthScholarlyTop 10

Top Universities in the World Offering Online Degrees – 2021

by Shamsul May 19, 2021

 

Top Universities in the World Offering Online Degrees – 2021

 

There are many top universities in the world that offers online bachelor’s and master’s degrees. They offer multiple degrees and you can also attend lectures online. Many aspirants and students feel confused about choosing the right university. That’s why we decided to mention top universities that offer online degrees. To be very honest, there is no internationally recognized university that gives online degrees. On the other hand, there are some regular universities that offer various online degrees in different programs.

We selected the institutions featured in the QS Ranking, that give ten or more bachelor’s and master’s online degrees. We will discuss these universities in detail but also provide degrees in more than 10 disciplines. These universities are mentioned in the QS Rankings list. We also compile a list of programs that these universities offer, so you can get detail about your relevant subject. We also discuss the types of online programs offered by these top universities so that you can get more detail. You can easily choose the subject including online engineering degrees, education degrees, business degrees, and medical degrees. Scroll down to check out the list of online universities and programs.

 

Top Universities Providing Online Degrees:

University Online Degree

University College London:

They offer twenty fully online programs including online medicine degrees, teaching degrees, and many more. It is a reputed and reliable international university.

Columbia University:

Columbia University offers twelve fully online programs including business degrees, education degrees, and so on. It is one of the top universities in the world.

University of Edinburgh:

It is another globally recognized top university that offers 66 fully online programs such as social sciences degrees, law degrees, medical degrees, and more.

Johns Hopkins University:

This university offers multiple online programs in different disciplines like business degrees, computer science degrees, engineering degrees, natural sciences degrees, and many more.

The University of Manchester:

The University of Manchester offers 32 fully online programs to students in various disciplines such as business degrees, medical degrees, engineering degrees, and so on.

Northwestern University:

It is one of the most trusted universities that provide online degrees in more than 12 programs. They offer degrees in social sciences, medicine degrees, education degrees, etc.

King’s College London:

This university welcomes students by offering 25 totally online programs such as law degrees, social sciences degrees, medical degrees, and many more.

University of California, LA:

Get an opportunity to receive an American degree by enrolling in this university. They provide more than 10 online programs including engineering degrees, and the list goes on.

University of Sydney:

With 28 completely online programs, this university offers different degrees like medicine, engineering, etc.

Monash University:

It is one of the most reliable universities that give the opportunity to get an online degree without any problem. They offer 33+ online programs in various disciplines such as teaching degrees, medical degrees, and so on. They offer both bachelor’s and master’s degrees.

University of Texas, Austin:

If you are interested in computer-related degrees, then you can choose this university because they are really suitable with more than 10 online courses like engineering degrees, computer science (CS) degrees, and more.

University of Glasgow:

This university gives the opportunity to students to study different subjects in order to obtain an online degree. With 22 online programs, they offer business degrees, medical degrees, and education degrees to brilliant students.

Georgia Institute of Technology:

As the name depicts, this university is famous for IT-related degrees. With more than 21 online programs, they offer engineering degrees, business degrees, and many more. What more could you ask for?

University of Sheffield:

This university is best known for its online medical degrees because they have qualified teachers and staff. However, they also offer 24 more programs including engineering degrees, law degrees, education degrees, etc.

University of Birmingham:

If you haven’t found any university that offers your relevant degree, then you will surely find your degree from this university because they offer an extensive range of programs. They provide 67 completely online degrees such as design degrees, social sciences degrees, education degrees, and more.

University of Leeds:

The University of Leeds offers more than 12 online courses including humanities degrees, engineering degrees, and medical degrees. In addition, it is one of the most reputable universities on the QS Rankings list.

University of Nottingham:

With more than 15 online programs, it is another famous university that is best for those students who are looking for online degrees in humanities and engineering degrees.

University of Southampton:

From online computer science (CS) degrees to online medical education degrees, you can select the University of Southampton. Plus, they offer online degrees in more than 12 programs and disciplines, so you can easily find your relevant degree or course.

Boston University:

Boston University offers online education degrees in several disciplines including social sciences, natural sciences, and business degrees. They offer online degrees in 39+ programs which is really good news for students.

 

So are you ready to get an online education degree? Choose any of these universities and start studying right now. Well Wishes!

 

Need Help or Advice in Content Management:

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Brand Marketing
Better TipsBusinessManagementMarketing

Why Customer Experience should be your Priority while Marketing your Brand

by Shamsul May 18, 2021

 

Why Customer Experience should be your Priority while Marketing your Brand

 

If you think that after closing a sale your job is almost done then I have news for you, it has just begun. Customer experience development strategy is usually most overlooked while setting the marketing plan of a company. Most companies are so concerned with finding further website traffic, leads, and making further sales calls which is typically the most time-consuming and expensive marketing parts that they end up forgetting to nurture already-existing loyal clients who, if shown any interest, will support back immediately. You should surely see, hear and support your most paying customers. Finding new clients should be your goal but it should not decrease your attention from existing clients. These three reasons will force you to make a customer experience-based strategy as your effective marketing campaign.

Best affordable campaign providing high ROI:

A survey analysis of 1,200 businessmen with ranging businesses of eight industries in nine countries threw light on the full implementation of customer experience-based strategy giving faster and top-line growth along with enhanced brand engagement and repeated purchases.

It does not depend on a certain business class or type, if your current/loyal customers are satisfied with their shopping experience there are high chances of repurchase. This takes place when cross-selling and up-selling become affordable and effortless. It does not require any expensive ad investment or time-taking sales calls.

Many companies have made millions through enhanced focus on customer experience. “Freedom machine” like core value-based true behavior keeps customers in contact with the brand, for generations. Even small companies using similar strategies along with the implementation of reliable shipping, humorous packaging, high-quality product, and many important but less costly techniques keep their customer loyal for long-term relations even if the company is new.

Happy customers make you worry less about competitors:

It’s the era of the internet, everybody, before making a purchase prefers to have a look and online reviews, to see if they are good or bad. One survey concluded that the average consumer checks review for 13 minutes before making a purchase. Positive customer reviews will give more satisfaction to the new buyers while strengthening their idea of purchasing. A negative review can immediately cause a loss of interest in your purchase. Third-party reviews cause more effective than advertising and gain more trust. A satisfied customer is your unpaid brand advocate selling and helps you to go viral.

People discuss their shopping experience with its likes and dislike with their friends, a worthy brand is like a new discovery for them which they usually like to admit most often in their circle. And if there is a great brand following, friends will like to join the conversation, too.

A recent video of a TikToker got viral with 71 million views in which he was enjoying his favorite song “Dreams” and his favorite drink “ocean spray”, in his own vibe. It wasn’t any paid or international promotion but this 30-second video attracted many customers through free marketing. As a result of this video that TikToker “Apodaca” got a truck full of his favorite juice whereas it was also the best streaming week for that song band.

These four actions will help you to create free brand advocates:

Stay consistent with your own goals and customer’s expectations:

What are the expectations of your customers after purchasing from you? In how long, your product is delivered? How long will it take to solve any issue with your product delivered, if any?

 

If your sales are based on sales call then contact your customer very often and stay clear about how often they will get calls from you.  If they get daily calls before purchase and can’t reach you after purchasing, then this is going to be a bad experience for them.

Provide them experience more than just your product:

Providing your customer with their expected product will make them satisfied whereas if they got more than their expectations, it will make them surprised and happy. They will feel loved, valued, and appreciated and in return will appreciate your brand.

Many options include sending them any welcome gift if it’s their first purchase. You can have loyalty cards containing points based on every purchase that can be used as cash after collecting enough. Some brands also send handwritten cards to their customers and it shows a different kind of love token by a brand to their customers. You certainly are not gifting someone a car but any low-cost yet effective and thoughtful thing even like a printed card.

Feedback, Ask for it, Listen to it, Follow it:

If you truly want to serve your customers then improving your business should be a top priority. You can simply ask your customers to provide you with feedback. Accept that feedback wholeheartedly even if it is not positive. Every feedback matters, I repeat “every”. Make adjustments and improve your product accordingly.

Reward loyalty:

Many brands provide incentives to customers who create content with their products, like Apodaca. Simple you can re-share their social media post of your content; it will give them a feeling of appreciation. Do not forget to say a simple thank you or more. Apodaca’s TikTok video re-shared by his favorite music band and it created a contest for others and they tried to follow the trend, thus that song stayed in trend benefiting the band while fans got shout-outs.

When your customer gives you a referral and you provide them with something in exchange, it creates a long-term relationship. One reward will hype them to do more, engage more, and thus they will keep doing great things for your brand with a feeling of being its part. You give them the best experience and they turn into your free brand advocates.

Commit to your customers, they will commit to your brand:

A great customer experience should stay the same throughout their whole journey. Since Apodaca’s video, both brands are still going viral for the very same reason. Many other brands like Harley Davidson are higher than their competitor just by firmly sticking to the brand message. While another shave club is keeping customers around for a long time due to its fun-based grooming videos.

It does not matter, what is your product and on what scale are you dealing with. Just follow these guidelines and better customer experience, it will make your post-sale journey beyond records.

 

Need Help or Advice in Content Management or Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content, drive more traffic, boost conversions, and contact our team?

 

Read More:

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Brand Marketing during COVID-19
BusinessCoronavirusGig EconomyManagementMarketingTrending

5 Brand Marketing Lessons to Take from COVID-19

by Shamsul May 10, 2021

 

5 Brand Marketing Lessons to Take from COVID-19

 

There is no doubt that COVID-19 has changed the way we perform daily tasks and business. It also affects marketing practices and ethics. Due to lockdown and shutdowns, you see old faces and voices in the form of ads. Consumers are looking forward to establishing humanized relationships with the brands they select to buy from. Following are some of the marketing trends that businesses should not ignore after the COVID-19.

Building Trust with the Business Owners:

It is a perfect time for owners to become the face of their brand or business. In this tough time, consumers are looking for loyalty and trust and the business owners can do this very intelligently. They can build strong relationships with consumers and enhance the brand’s loyalty and trust.

Influencer Campaigns and Hard-Hitting PR:

We are witnessing a resurrection in large impact and solid PR and influencer campaigns. The main purpose of these campaigns is to show the visibility of your brand in several places. Make your brand an evolving brand in the eyes of customers and deal customers with a forward-thinking business and positive attitude. Build brand awareness because the trend of marketing will be changed after the pandemic and it is the best method to maintain a solid position in the mind of consumers.

Curated Social Media:

On average, we put most of our time on social media and the users are being saturated with visual content. They are really selective in this type of content and respond to unique and unusual content. As a marketer, you should select engaging social media content that you can post on Instagram, Facebook, and other platforms. Consumers are unfollowing those accounts that post unedited and ordinary content for promotion or marketing. Make sure that the content you are posting should possess some value or educational purpose.

Reputation is Key:

Before putting your hard-earned dollars in any marketing campaign, be careful in your content and marketing strategy. Several businesses investing in social media, marketing, and PR. These types of investments are really useful and give a solid reputation in return. For this purpose, you should select an agency that does the job rightly. Look for an agency that has long-term clients and trusted consumers. Don’t forget to evaluate the ability of the agency whether it is capable or not in the COVID-19 period.

Online Education:

Lockdown has taught us self-education and up-skilling. Various market experts giving importance to online education and online business. If you are running a small business, then you can sell your products online by creating a useful website. It gives a boom to your sales and revenues. You are going to use a great method to strengthen your business in this tough period. It also allows owners and marketers to show their expertise through an online platform. By using digital media and marketing, you can easily make your company or business a profitable organization after the pandemic. Don’t ignore these five marketing lessons if you want to be successful in the COVID-19 period.

 

Need Help or Advice in Content Management or Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content, drive more traffic, boost conversions, and contact our team?

 

Read More:

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