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SWOT Analysis of IBM
BusinessManagementMarketingSWOT & PESTLE 

SWOT Analysis of IBM Famous Technology Corporation

by Shamsul

SWOT Analysis of IBM

 
IBM is an American-based multinational technology corporation. It is famous for manufacturing computers, tech products, and hardware. The company has a strong international presence. It is one of the leading names in the tech sector with high brand awareness. This SWOT analysis of IBM will help to unearth its internal (strengths and weaknesses) and external (opportunities and threats) factors. Let’s get started.
 
 
 
Company Name: International Business Machines (IBM) Corporation
 
Founders: Charles Ranlett Flint
 
Founded: Jun 16, 1911, Endicott, New York, United States
 
Headquarters: Armonk, New York, United States
   
 
Parent Company: 
 
CEO: Arvind Krishna (Apr 6, 2020-)
 
Type: IT Services
 
Sector: Computer hardware, software, IT
 
Tagline: “Think”
 
Unique Selling Proposition: One of the best tech brands in the world
 
Customers: Microsoft, HP, Intel, Google, Dell, Oracle, and Cisco
 
Target Consumers: Business customers, enterprise customers, SMBs, and tech companies
   
 
Revenue: $70.788B (2021)
 
Net Income: 5,743 million USD (2021)
 
 
 
Strengths of IBM | SWOT Analysis of IBM
 
First goer in Cloud Computing:
 
In 2007, IBM was the first company who move to cloud computing. The name of the program was “Blue Cloud.” It was formulated to provide software and hardware solutions for companies who want to have their own private cloud. So, it was the first goer in cloud computing. The company has been offering various services in the market as compared to other companies.
 
Significant Market Reputation:
 
There is no doubt about it that IBM is one of the most famous companies in the world. It has secured various awards for different achievements. It has helped the company create a positive and strong image in the market. According to Interbrand, it was one of the most valuable companies in 2012. It gives consumers great confidence while acquiring the services of IBM.
 
Diversified Services:
 
The company has divided its business into four segments, hardware, financing, software, and services. All segments fall in the star category because all are profitable. Moreover, IBM has been trying to expand its services in hardware and software. For this reason, the company is earning major revenues all over the world. On the other hand, they also focus on China and other Asian parts to diversify their geographical reach.
 
Successful Acquisitions:
 
From 2000 to 2012, the company has made various acquisitions in different fields like cloud, commerce, security, and analytics. This thing has led to tremendous growth in different areas of IBM. As a result, the company is a leading name in cloud computing and software solutions. It gives the company a competitive edge in the market. The company has been thinking about more acquisitions in the future.
   
 
Integration of Services and Products:
 
IBM offers numerous services and products to consumers. The company is undoubtedly unbeatable from hardware to software, services, and other related services. 
 
It enables IBM to provide new services and integrated products for enterprises and customers.
 
 
Weaknesses of IBM | SWOT Analysis of IBM
 
Expensive Service:
 
As compared to other service providers, IBM services are a bit costly. It is a weak point of the company and can hurt the company’s revenue stream in the future. It will create problems for enterprises to develop reliable IT infrastructure. 
 
IBM should address this problem in order to retain customers and enterprises. Currently, the company is struggling in this department and they can resolve it by re-pricing its services.
 
Dependence on Customized Products:
 
The dependence of IBM on customized products is another major weakness. They only provide customized products to small and large enterprises. Although it is one of the most profitable business models, this weakness can decrease profit margins. For this reason, IBM is a less desirable brand in the eyes of enterprises. Its competitors like SalesForce and Oracle give tough competition to IBM in this sector.
 
 
Opportunities for IBM | SWOT Analysis of IBM
 
Diversify Software Solutions and Services:
 
IBM has a great opportunity for expanding its business by diversifying services and software solutions. They can diversify their infrastructure, cloud, and security services along with storage, networking, and servers. These are the most profitable areas and IBM can take benefit of this factor. By growing these divisions, IBM can open the doors of various opportunities for itself.
   
 
Growing Need for Cloud-based Services:
 
With each passing year, cloud-based services are increasing. It is a billion-dollar segment, and IBM can earn more profits through this thing. For this purpose, the company should enhance its cloud computing services.
 
 
Threats to IBM | SWOT Analysis of IBM
 
Rising Competition:
 
There is no disbelief that the cloud computing market is flourishing quickly, but it carries some specific risks as well. It can attract newcomers in the market that can threaten IBM’s profitability and revenue stream.
 
Decreasing Economy Rate:
 
IBM is highly dependent on enterprises when it comes to sales. In case of any economic recession, it can hurt the business of IBM. Any disruption from enterprises is one of the biggest threats for the company.
 
 
 
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  Johnnie Walker PESTLE Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
PESTLE Analysis of Johnnie Walker
 
 by Shamsul  
 
 
 
 
 
PESTLE Analysis of Johnnie Walker
 
 
PESTEL is a strategic planning and management tool that helps to understand the business dynamics of a company in which it operates. PESTLE is an abbreviation of political, economic, social, technological, environmental, and legal factors. Johnnie Walker is a big name in the industry. The business environment of Johnnie Walker is really complex because of the strict environmental initiatives, regulatory changes, legal issues, and cultural trends. Please read the PESTLE Analysis of Johnnie Walker.
 
By conducting the PESTLE analysis, Johnnie Walker can develop effective strategies to help the company achieve its long-term goals and objectives. The company can expand its business by understanding its core capabilities and competencies. Here is the detailed PESTEL analysis of Johnnie Walker:
 
 
Political Factors – PESTLE Analysis of Johnnie Walker
 
Stability of Political System: Businesses grow rapidly in those conditions where the political system is stable. This kind of stability provides predictable growth trends to companies. In political tensions or chaos, it creates trouble for investors and stakeholders to invest their money. Political instability can negatively impact the industry’s growth and restrict the door of opportunities for companies like Johnnie Walker. Right now, Johnnie Walker is operating in several countries of the world, so its working is highly dependent on the political stability of the country in which it is operating.
 
 
Varying Policies:
 
In this unpredictable business environment, frequent changes in the policies or regulations can harm the business performance of companies such as Johnnie Walker. The environmental change pressure and latest trends are creating difficulties for companies. So, any sudden change in the policies from the government can hurt the business and growth of Johnnie Walker.
 
 
Protests:
 
The social or environmental activists’ protests put different kinds of pressure on companies that are working globally. Before making any decision or policy, it is necessary to carefully check whether it is good for certain types of people or not. Johnnie Walker should collaborate with environmental activists and pressure groups in order to minimize the risk of protests. Collaborate with local political parties and governance system to make special harmony among people. This is the best way to attain long-term goals without any disturbance.
 
 
Read Also: Discover what PESTLE Analysis is? Its Uses, and Applications
 
 
Corruption and Bureaucracy:
 
There are two things that can impact the business environment badly i.e. corruption and bureaucracy. Corruption in attaining licenses, contracts, and deals can lead to lawsuits. Working in regions where the corruption level is high and weak law enforcement makes the business atmosphere highly unpredictable. It is very tough to operate in this kind of business environment, especially for Johnnie Walker. It is imperative to avoid operating in those countries where political and economic system is highly corrupt.
   
 
Taxation and Trade Limitations:
 
Companies like Johnnie Walker can’t operate in those systems where the taxation level is high. It impacts the profitability and revenue stream of Johnnie Walker directly. It reduces exports and hurts international trade. By targeting low taxation markets, Johnnie Walker can earn more profits. On the other hand, trade restrictions are also not favorable for Johnnie Walker and can harm the relations between the countries. It is crucial to understand the key policies of a country before entering. It is also important to protect intellectual property rights as it helps to welcome new investors and people in business. Johnnie Walker should make policies by keeping these factors in mind.
 
 
Economic Factors –PESTLE Analysis of Johnnie Walker
 
Economic Cycle:
 
The economic condition of a region or country directly impacts the performance of any organization. Economies with growing trends provide plenty of opportunities to companies like Johnnie Walker. For this purpose, Johnnie Walker should understand the economic cycle of a country. Choosing mature or stable countries for doing business is such a great business move and Johnnie Walker can take advantage of this thing. Entering a well-developed country offers a myriad of growth opportunities. Unstable or unfavorable economic conditions are not suitable for Johnnie Walker.
 
Inflation:
 
The gross domestic product (GDP) growth rate of a country will help identify whether it is suitable for the company. If the GDP growth rate is high or stable, then it is ideal for Johnnie Walker to achieve its long-term objectives. The high GDP rate also shows the strong buying power of customers. Unemployment and inflation factors highlight the lower labor wages of a country. Opening production plants in these countries will help lower the production costs. It will open growth opportunities for the company as well as for the people of that country. Last but not least, a fluctuating exchange rate also influences the company’s performance, profitability, and trade.
 
Labor Condition:
 
In some Asian countries, the wage rates are slightly low due to unemployment and inflation. This factor is directly dependent on supply and demand. A skilled workforce can easily decrease the manufacturing cost of a product and provide better quality results. Before entering any market, Johnnie Walker should study the labor conditions of that country in order to enhance the quality of products and profits. Johnnie Walker can take advantage of this thing to manufacture more products at minimum time. The role of labor unions is also very important in the adjustment of wage rates. In order to tackle production challenges and increase efficiency, Johnnie Walker must hire skilled labor.
 
Financial Stability:
 
When a company is financially stable, it gets plenty of expansion opportunities. This thing provides a chance of global expansion to companies like Johnnie Walker. Conclusion: it makes the overall position of the company really strong and as a result, the company can secure a huge market share. This thing will also give a wonderful chance to Johnnie Walker to increase the capital at standard costs.
 
Economic System:
 
The economic structure is another important thing that influences the business practices of Johnnie Walker. It offers a great chance to companies to make a stronghold in the competitive market. If the economic structure of a country is really robust, then the country is highly suitable for investors and stakeholders.
 
 
Read Also:  Complete SWOT Analysis of Hyundai Motor Company – 2022
 
   
 
Social Factors – PESTLE Analysis of Johnnie Walker
  
Socio-economic variables like migration trends, aging population, and other similar changes have immense importance for businesses such as Johnnie Walker. Johnnie Walker is an international company so societal trends play a huge role in its business practices. By studying the demographic qualities and socio-economic variables, Johnnie Walker can easily choose the right market for running a business. The migration of people also impacts the growth of companies. So before expanding business, Johnnie Walker must understand the general attitude of people in order to make policies accordingly.
 
Equality and Inequality:
 
Both factors are really important as they show the acceptance level of people in income. The overall business structure of a country is highly dependent on the performance of the company. This thing has a huge impact on a company’s working and business practices such as Johnnie Walker.
 
Gender Roles:
 
These days, both men and women are equal when it comes to professional life. In developed countries, women are equal to men as they participate in every matter. Johnnie Walker must utilize this thing in specific areas by assigning gender roles to enhance its productivity. It will also break the stereotypes and give Johnnie Walker a great opportunity to lead the competitive industry.
 
Social Norms:
 
Culture is another crucial thing when it comes to operating in a specific country or market. It is imperative for Johnnie Walker to study a country’s cultural habits carefully to make effective marketing strategies. Social norms and customer behavior are two important factors that fall under this category. Johnnie Walker can collaborate with local dealers and teams to easily understand a country’s culture. For example, selling premium or luxury products in a small market is not a good idea. So, make policies accordingly to sell and market your product.
 
Online Platform:
 
The impact of online shopping and social media is really huge these days. Many companies are generating most of their major revenue from online platforms. The trend of online shopping has been increasing since the last two years, and Johnnie Walker should exploit this to increase its customer base. It will also give more exposure to the company and enhance brand awareness. Nowadays, tech-savvy people love to shop products online, but millennials still prefer in-store shopping. Moreover, the rising use of the screen and social sites should be considered when establishing advertising and marketing policies.
 
Buying Behavior:
 
The spending pattern of the customer is based on its buying power. It involves societal norms as well as monthly income. Johnnie Walker can analyze the buying pattern of customers by studying the economic indicators of that country. This also shows the interest of customers. In some regions, people love to buy some products as a status symbol that is why they prefer branded products. But, some people buy products for functional purposes. That’s why it is imperative to understand the customer and its requirement before entering a particular region of the world.
 
 
Technological Factors – PESTLE Analysis of Johnnie Walker
 
Social Media Advertising:
 
In order to sell products or highlight your brand, many companies are taking the help of social media because it is one of the largest platforms for advertising. The increasing use of mobile phones and accessibility gives a wonderful chance to companies for advertising. Social media marketing is really innovative and can target customers globally. The importance of social media marketing is very paramount in modern business structure. It can easily enhance the business performance with the help of attractive campaigns, video ads, and more.
 
Innovation:
 
In order to take the competitive lead, Johnnie Walker should exploit the latest technologies to improve its business. By adopting the latest technologies, Johnnie Walker can decrease a product’s production cost. This kind of innovation can bring a considerable transformation in the market and is also suitable for giving tough competition to other companies. So, Johnnie Walker must use mature and innovative technologies to take its business to new heights. These merging technological innovations can prove really beneficial for the companies.
 
R&D:
 
To enhance the quality of products and manufacture new products, Johnnie Walker must invest money in R&D. Research and development is one of the most important factors that can increase the company’s efficiency by highlighting the new technologies. They also help to face challenges effectively and make the business practices highly favorable for the company. The company should invest in this sector in order to maximize profits.
   
 
Product Diversity:
 
With the help of new technologies, Johnnie Walker can manufacture products quickly. The addition of innovative technologies has reduced products’ lifecycle, especially the latest products. This thing puts pressure on the company to produce new products more often. On the other hand, it also requires product diversity to stay competitive in the complex and dense market.
 
Environmental Factors – PESTLE Analysis of Johnnie Walker
 
Recycling and Proper Waste Management:
 
The environmental initiatives have put so much pressure on companies in the form of proper recycling and waste management. It is not only good for the company but our nature too. Johnnie Walker should invest in this sector to manage waste and enhance the recycling process. Governments are taking strict initiatives regarding this thing, and it is a chance for companies to reduce their carbon emissions.
 
Renewable Energy Technologies:
 
Currently, many countries are working on renewable energy resources in order to minimize the consumption of natural resources such as fuel, gas, and fossil fuels. Developing these technologies requires a hefty investment, but these initiatives are great for our nature and prevent the depletion of natural resources. It is also good for achieving long-term sustainability and encourages the investors and stakeholders to invest in these initiatives. It will also enhance the brand image ad customer base of Johnnie Walker.
 
Climate Change:
 
Climate change is one of the biggest concerns for everyone these days. Governments and individuals are taking initiatives to take green steps. The varying environmental changes can harm the business practices of Johnnie Walker. Johnnie Walker can win the trust of customers by taking green initiatives.
 
Eco-Friendly Products:
 
Nowadays, the number of eco-friendly consumers is increasing daily, and they love to use eco-friendly products. Companies like Johnnie Walker can utilize this thing as an opportunity to develop eco-friendly products by following environmental rules. Johnnie Walker can make recycled bottles and packaging. By focusing on this thing, Johnnie Walker can win the trust of investors and stakeholders.
 
Environmental Regulations:
 
Johnnie Walker can face negative feedback from governments, media, the general public, or individuals because of using natural resources excessively. The natural reservoirs of fossil fuels are decreasing day by day and harming the environment as well in the form of gas emissions. Johnnie Walker should consider these factors and practice green initiatives to protect the environment as well as natural resources. Excessive use of electricity and water is not favorable for the image and reputation of Johnnie Walker.
 
  
Employee Protection Laws:
 
As an international organization, Johnnie Walker must follow safety and labor laws. Some countries have strict labor laws. By giving a safe working environment to workers, Johnnie Walker can reduce the risk of any challenge. Moreover, it should also focus on labor wage rates and anti-discrimination laws. In short, Johnnie Walker must protect its workers in order to create harmony among workers.
 
Consumer Protection Laws:
 
Data protection is one of the most important things when it comes to consumer protection laws. It is a responsibility of a company to secure and protect the data of its customers. For this purpose, the company should read the consumer protection laws carefully. On the other hand, the company should follow quality laws, pricing laws, and fraudulent claims. In this way, Johnnie Walker can keep its customers intact.
 
Intellectual Property Rights (IPR):
 
In order to protect the companies’ innovative ideas and patents, intellectual property rights play a huge role. If a country is unable to protect the intellectual property rights of a company, then the company should avoid these countries from doing business. This thing can weaken the position of a company like Johnnie Walker in the competitive market. As a result, other companies can take the lead which is not good for the profitability and brand image of Johnnie Walker. Protecting intellectual property rights is a must for a country in which you are operating; otherwise, it is not suitable for international organizations and investors.
   
 
 
Conclusion – PESTEL Analysis of Johnnie Walker
 
To shape the business, Johnnie Walker should utilize PESTLE tool to get a detailed analysis of the business on both micro and macro levels. Each factor in this tool is a wonderful way to highlight the favorable and unfavorable conditions for the company. This thing will make the decision-making process easier for the company and it can gain a competitive edge in the market.
 
 
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  Johnnie Walker SWOT  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
SWOT Analysis of Johnnie Walker – Best Scotch Whisky
 
 by Shamsul  
 
 
 
 
 
 
SWOT Analysis of Johnnie Walker
 
 
SWOT is a key tactical planning tool that enables someone to analyze a company’s business strategies. It helps to investigate the current strengths, weaknesses, opportunities, and threats. This SWOT analysis of Johnnie Walker will focus on these factors to determine the company’s internal and external business scenarios.
 
Johnnie Walker is a Scottish whisky brand established by Grocer John Walker. There is no doubt that it is one of the leading names in the industry. The company is maintaining its business, reputation, and market share successfully. This success is because of the excellent coordination of different departments working within the company like strategic planning, management, marketing, finance, and information. The SWOT tool also helps the managers to create four types of unique strategies such as:
 
  • Strength-Opportunities (SO) Strategies
  • Weakness-Opportunities (WO) Strategies
  • Strengths-Threats (ST) Strategies
  • Weakness-Threats (WT) Strategies
 
 
Company Name: Johnnie Walker
 
Founders: Grocer John Walker
 
Founded: 1820 (Grocery Store), 1860 (Whisky blending)
 
Headquarters: Kilmarnock, East Ayrshire
 
Country: Scotland
 
Parent Company: Owned by Diageo
   
 
CEO: Ivan Menezes
 
Type: Scotch whisky
 
Sector: Blended Scotch Whisky
 
Tagline: Keep Walking
 
Products: Ballantine’s, Buchanan’s, Chivas Regal, Cutty Sark, Dewar’s, Vat 69
 
Customers: Adults
 
Target Consumers: Young men and women of drinking age
 
Sales: 14.1 million 9-liter cases (2020) – Figures released July 2021
   
 
Revenue:  £2.1 billion (2020) – Figures released July 2021
 
Net sales: £11.8bn (2022) – Figures released July 2021
 
 
Here is the step by step SWOT analysis of Johnnie Walker,
 
 
Strengths of Johnnie Walker – SWOT Analysis of Johnnie Walker
 
Johnnie Walker is the most popular player in the Scotch whisky industry. There are so many particular plus points or strengths of Johnnie Walker that help the company to thrive in the industry. Due to these strengths, the company has earned immense popularity and market share. Thus, the company is trying to make a place in the new markets to grow its business. 
 
   
 
 
 
 
Here are some prominent strengths of Johnnie Walker given:
 
  • Free flow of cash is considered as the most powerful strength of Johnnie Walker. It gives a wonderful chance to the company to spend its money on new markets and projects because of the plenty of resources available.
 
  • Through its worker learning and training program, Johnnie Walker has established a skilled workforce, which is the company’s main strength. On the other hand, the company is investing more money in these programs to motivate and train its workers so that they feel motivated to get more for the company.
 
  • Without a successful distribution network, a big company can’t achieve the right amount of fame and success. The distribution network of Johnnie Walker is really reliable and strong, so its products are available in every potential market.
 
  • Mergers and acquisitions are one of the biggest plus points of Johnnie Walker. So, to streamline its working and operations, Johnnie Walker has invested in tech companies and R&D. That is why its supply chain network is really dependable.
 
  • The performance of Johnnie Walker in new markets is really commendable and they are trying to expand its business further. In this way, the company is earning more profits and revenues. As a result, they are minimizing the risk factor.
 
  • In product innovation, Johnnie Walker is unbeatable; therefore, its product portfolio is really vast.
 
  • The marketing strategy of Johnnie Walker is really amazing and it is a key strength of the company.
 
  • The company has built a strong distributor and dealership community through its effective planning. That’s why the dealers not only promote its products but also train their workers how to sell its products. Due to this reason, Johnnie Walker is extracting maximum benefits from these dealers in the form of revenue and profit.
 
 
Weaknesses of Johnnie Walker – SWOT Analysis of Johnnie Walker
 
There is always room for improvement when you are an international company. There are some areas where the company can improve some things. Weaknesses are like hurdles in the way of success, and as a global brand, it is imperative to find out the real cause of weakness and address it ASAP. Here are some major weaknesses of Johnnie Walker given:
 
  • Financial planning department is slightly weak of Johnnie Walker. When it comes to financial planning or strategy, Johnnie Walker is lagging in this department. The company is not doing efficient and proper financial planning. They should use the cash properly to gain more market share.
 
  • The net contribution percentage and profit ratio are quite below Johnnie Walker’s average.
 
  • In tackling present challenges and hurdles, the company is not taking proper initiatives. They do not have proper feedback mechanism, so they can’t resolve challenges. This weakness could hurt the profitability of Johnnie Walker in the future.
 
  • The main success of Johnnie Walker is heavily dependent on its core products. Its product portfolio is highly diversified, but there are only a few products that generate the company’s major revenue.
 
  • Johnnie Walker’s marketing and unique selling proposition are not so effective, so they failed to attract customers in the new markets.
 
  • As compared to competitors, Johnnie Walker is spending a lot of money on workforce training and learning programs. This kind of higher attrition rate can disturb its budget.
 
  • The technological department of Johnnie Walker is not so innovative. They need to invest in more and the latest technologies to streamline its operations. It is necessary to maintain the supply and demand ratio. The latest technologies also help the company to reduce its carbon footprint and manufacturing costs.
 
 
Opportunities for Johnnie Walker – SWOT Analysis of Johnnie Walker
 
  • After the economic recession and slowdown, customers’ spending power has increased, which gives a fantastic opportunity to Johnnie Walker to target new consumers to expand its market share.
 
  • The slight change in consumer behavior can be beneficial for the company. They should invest in new products to increase its revenue stream. It also gives diversification opportunities to the company.
 
  • The inflation rate is getting lower day by day, giving the industry a strong stability. It will open the doors to success for the company.
 
  • The online platform of Johnnie Walker was not so strong, but the company has realized this thing and now investing a significant amount in the online platform. They can earn more money by selling their products online. In this way, they can fulfill the demands of customers easily.
 
  • Government environmental initiatives can also open plenty of opportunities for the company. This thing will help the company to earn the trust of eco-conscious customers as well as the government.
 
  • By using latest technologies, Johnnie Walker can take competitive edge over its rivals.
 
  • It is imperative to introduce new products to fulfill the requirements of consumers. It will increase the company’s market share, profitability, and revenue.
 
  • Government rules and regulations can impact the business of Johnnie Walker significantly and in a positive way.
 
 
Threats for Johnnie Walker – SWOT Analysis of Johnnie Walker
 
  • The presence of local players as well as international brands in the market can hurt the profitability of Johnnie Walker. They are one of the biggest threats for the company at local and international level.
 
  • The seasonal demand of some core products can create trouble for the company in the form of low profit and sales.
 
  • Changing buying patterns of customers can also hurt the profitability of Johnnie Walker.
 
  • New environment-related rules like Paris Agreement could disturb the infrastructure of Johnnie Walker. They can also face packaging and supply chain issues due to this agreement.
 
  • Other companies in the industry are continuously adopting the latest technologies to increase their profit. So, this thing can create some serious problems for Johnnie Walker.
 
  • Economic recession in big markets is also a big threat for the companies like Johnnie Walker. These things can impact the business of Johnnie Walker negatively.
 
  • The dearth of experienced and skilled workforce is also a big threat.
 
  • Plenty of big players in the industry is putting Johnnie Walker to trouble due to their diversified product portfolio and increasing market share.
 
 
Summary:
 
Overall, the company is doing fine in some markets, but it should address its weaknesses to increase its market share and profitability. The company is trying to establish its business in new markets, which will open the doors of excellent opportunities for the company. By reading this SWOT analysis of Johnnie Walker, you can easily predict the company’s future.
   
 
 
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SWOT Analysis Methods and Framework
 
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  SWOT  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
SWOT Analysis Methods and Framework
 
 by Shamsul  
 
 
 
 
 
 
SWOT Analysis Methods and Framework
 
 
Get details about the framework, methods, advantages, and disadvantages of SWOT Analysis:
 
A SWOT Analysis is a simple tool for planning which determines to recognize the opportunities, threats, weaknesses, and strengths involved in a corporate project. Moreover, it is a strong system for matching a company’s goals, capacities, and programs to the situation in which it functions.
 
This factsheet determines the basic elements of SWOT Analysis and its process. It offers suggestions for organizing the analysis and a ready-to-implement format. Also, determines the pros and cons. It concludes by searching the scenarios in which a SWOT Analysis is appropriate.
 
 
Introduction:
 
SWOT is an abbreviation for Threats, Weaknesses, Strengths, and Opportunities.
 
Periodically, it might likewise be found as a TOWS or WOTS Up analysis. The strategy is credited to Albert Humphrey, who drove an exceptional project at Stanford University during the 1960s and 1970s, utilizing data obtained from organizations engaged with a wide range of policy-making and planning processes.
 
A SWOT analysis is a useful tool used to determine key variables – Threats, Opportunities, Strengths, and Weaknesses – implied in an association, business, or project. It includes expressing the goal of the business or project and distinguishing the elements (external and internal) that are either friendly or troublesome to accomplishing that goal. SWOT is regularly utilized as a component of a vital planning process. Moreover, it can be helpful to understand a circumstance or business and for decision-making for various situations.
 
The worth of SWOT lies mainly in the way that it offers self-appraisal for the company managers. Thus, the philosophy enjoys the benefit of being utilized as a comprehensive management method or a quick tool for performance evaluation, and one (the speedy) can prompt the other (the exhaustive). This adaptability is one of the agents that have added to its success.
   
 
Concluding what the strengths and weak points of a corporate are, just as surveying the effect and likelihood of threats and opportunities, is undeniably more perplexing than first shows up. However, while the components can appear deceptively easy and simple to implement, experience shows that performing a SWOT analysis that is both viable and significant requires time and critical resources. It requires collaboration and is not a task for only one individual.
 
Further, the intrinsic threat of making false assumptions while performing the SWOT factors can make senior management take risks when choosing different vital options, frequently bringing about delays.
 
 
Read Also:  SWOT ANALYSIS OF EMIRATES AIRLINE | FLY EMIRATES, FLY BETTER
 
The SWOT Analysis Framework:
 
Performing and utilizing a SWOT analysis is essential for the information on empowering change in the Professional Map.
 
A SWOT analysis process produces data that is useful in matching a business or corporate system’s objectives, projects, and abilities to the environment or situation in which it works. The ‘SWOT’ itself is just a data capture method – the analysis follows later.
 
Strengths: It can deal with positive negative features, exterior and interior factors of the organization’s working methodology and strategy.
   
 
Weaknesses: It can’t manage the interior factors that stop an organization’s overall speed of performance and growth. It may destroy an organization’s ability to grow at a consistent speed.
 
Potential Opportunities: It analyzes external elements that address the justification for a business to exist and manufacture. It also identifies the potential opportunities that create chances to minimize the risks and speed up the performance of management.
 
Threats: It can’t control the external elements that are out of the control of a business or company. However, this leads to a situation in which a business becomes useless and finds no other way except to make moves in the dark. Businesses or companies can imply some contingency plans and strategies to deal with this issue. They should classify the threats and level of severity in order to determine the potential loss.
 
It’s essential to take note of the weaknesses and strengths. These are inherently worthy. Certainly, these make resources and skills, or the shortage of these, comparative with main powers. However, threats and opportunities are external variables that the company does not make. However, these arise because of the serious elements brought about by future gaps in the industry. PESTLE analysis is utilized to check out amazing opportunities and risks (outer) components.
 
 
Read Also: SWOT ANALYSIS OF EMIRATES AIRLINE
 
   
 
The SWOT Analysis Process:
 
Doing a SWOT analysis is exceptionally straightforward; however, its potentials lie in its adaptability and experienced application.
 
  1. Conclude how the data is to be searched and by whom (regularly a group approach is considerably more impressive than one individual’s view).
  2. Distinguish proper data safety.
  3. Accumulate the data – it’s helpful to involve a layout as the reason for investigating the variables and recording the data. Later, see our reasonable and prepared-to-utilize layouts for more information.
  4. Plot the discoveries.
  5. Recognize the main issues.
  6. Recognize key choices.
  7. Compose a conversation template.
  8. Discuss about the discoveries and spread the information.
  9. Conclude which exercises are vital with regards to the company’s objectives and goals – a potential activity plan always depends on the homework you do before SWOT Analysis.
 
 
Tips for SWOT Analysis:
 
A few helpful ways to do a SWOT analysis:
 
  1. Work together – an analysis that includes different points of view will convey a superior result.
  2. Use skills and assets that are now accessible inside the company.
  3. Utilize SWOT analysis related to different methods, like PESTLE analysis.
  4. Consolidate the analysis into a continuous interaction for checking changes in the business situation.
  5. Make an effort not to limit information collection without researching and understanding your discoveries precisely.
  6. Try not to make quick judgment calls about the future in view of the past or present.
 
The right time to implement SWOT Analysis:
 
A SWOT analysis can be utilized for:
 
  1. Studio meetings.
  2. Creating thoughts and solutions.
  3. Critical thinking.
  4. Planning.
  5. Key preparation (with PESTLE).
  6. Item assessment.
  7. Contender assessment (with the help of Porter’s five powers).
  8. Self-awareness plans.
  9. Independent direction (use the Lewin’s power field analysis for this purpose).
 
For instance, applying SWOT in a group meeting may require the given steps:
 
  1. Welcome supporters to take part in the SWOT analysis.
  2. Clarify the interaction and set up standard procedures.
  3. Distinguish main strengths.
  4. Distinguish main weaknesses.
  5. Recognize or list all the opportunities and threats. The PESTLE analysis can be a suitable option for this purpose.
  6. Plan everything – from your investments to main goals, visions and works.
  7. Question each point in the list.
  8. Creating action plan.
 
 
Pros and Cons of Utilizing a SWOT Analysis:
 
There are various pros and cons of utilizing the SWOT method to deal with analysis.
 
Benefits include:
 
  1. It’s a basic four-box system.
  2. It works with a comprehension of all the weaknesses and strengths of the company.
  3. It energizes the improvement of critical thinking.
  4. SWOT empowers ranked directors to concentrate on business strengths thus discover some opportunities.
  5. It can empower a business to expect future business risks and make a move to stay away from or limit their effect.
  6. It can empower a business to recognize corporate options thus take advantage of them completely.
  7. It’s adaptable.
 
Disadvantages include:
 
  1. A few SWOT analysis clients misrepresent the amount of data utilized for the process of decision making. However, it’s not difficult to utilize missing data.
  2. The risk of catching additional data might prompt ‘loss of activity by analysis’.
  3. The data utilized might be founded on suppositions that later end up being unwarranted.
  4. Admittance to data sources can be tedious and politically troublesome. Moreover, this is common with companies or businesses dealing with public affairs.
  5. It lacks definite development, so, you miss the key components.
  6. The speed of progress makes it progressively hard to expect improvements that might influence a business later on.
 
To be compelling, effective, and attractive, the cycle should be repeated consistently. 
 
 
 
   
 
Need Help or Advice in Content Management or In Marketing Strategy:
 
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What is SWOT Analysis | SWOT Analysis
 
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  Pestle Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
Discover what PESTLE Analysis is? Its Uses, and Applications
 
 by Shamsul  
 
 
 
 
 
 
Discover What PESTLE Analysis is?
 
Knowledge – Strategy – Organizational
 
 
 
Discover what PESTLE Analysis is?
 
Explore the meanings of PESTLE Analysis, its uses, and applications. We will also discuss the examples and templates to demonstrate the internal as well as external effects on your company.
 
 
Introduction:
 
A PESTLE Analysis is a simple study that discusses the key external factors such as legal, technological, social, economic, political, and environmental. These factors influence every business, organization, or company. It can be applied in a wide range of situations. It guides the individuals and groups of professionals to manage the strategic decision-making options.
 
 
What is PESTLE Analysis?
 
It is a comprehensive fact-finding facility around different external factors. It focuses on six fundamental factors influencing a business. These factors can affect a company or organization’s decisions while supporting it to improve the opportunities and reduce the risks.
 
  1. Political: It deals with political stability, tariffs, reforms, trade limitations, environmental laws & regulations and tax policy.
 
  1. Economic: This factor provides information about interest, wage rates, inflation, economic improvement, recessions, minimum wages, unemployment, credit options, living costs and working hours (locals and regional).
 
  1. Sociological: This section offers detailed information about the population growth rates, career attitudes, health consciousness, health & safety, cultural norms and age distribution.
 
  1. Technological: Several new technologies are coming every day. These emerging technologies, such as artificial intelligence and robotics are changing the entire scenario. The rate of technological change is high. This can affect a business, service or product.  
 
  1. Legal: Businesses (local or international) have to follow certain rules and regulations. These corporate or commercial laws are very important for a company’s survival. This factor also discusses the points about access to materials, legislation affecting the business or employment, resources, labor laws, import/export laws, taxations and other duties.
 
  1. Environmental: The main theme of PESTLE Analysis is to focus on environmental factors affecting a business. Global warming is increasing, and developed nations take serious steps to introduce sustainable ways. We must focus on ethical sourcing, natural emergencies, pandemics, supply chain systems and intelligence.
 
Companies can find the potential risks associated with their organizations and businesses by studying these factors. They can also make updated systems for corporate success. It can also highlight the main factors such as research & development, additional costs, and future applications.
   
 
 
Read More: IN-DEPTH PESTLE ANALYSIS OF HONDA FOR GROWTH
 
 
How can I do PESTLE Analysis?
 
Doing PESTLE Analysis requires information about the above-mentioned key factors. Once you collect this information, follow the given steps.
 
  1. Recognizing the scope of business research must cover the past, present, and future situations. Moreover, implement the local and industrial choices that suit the business functions.
 
  1. Decide who will collect this information and what options will be used. Also, recognize multiple individuals to collect the information to have a multi-perspective scenario.
 
  1. Find the suitable information sources – One may choose areas of PESTLE Analysis to focus on the industry while others may explore the knowledge about key analysis factors. Always keep external factors such as environment and political situations in mind.
 
  1. Collect information and data – One may utilize corporate PESTLE Analysis templates and examples for this purpose.
 
  1. Analyze all the findings and observations using the standard methods.
 
  1. Consider each item or factor important. Don’t ignore the threats and risks to the business.
 
  1. Identify your options to solve the business issues.
  2. Write discussions when communicating with the partners and stakeholders.
 
  1. Discuss and disseminate the observations, findings, and outcomes with all the partners and decision-makers.
 
  1. Take actions swiftly according to the trends and monitor the situation closely.
 
In order to be successful, PESTLE Analysis must be performed consistently. This supports the companies and businesses to identify the early trends and offers a competitive edge.
 
You can find and download the templates of PESTLE Analysis here. We have created some examples based on fictitious and genuine organizations that will support you done PESTLE Analysis. We also have templates for analysis and interpretation.
 
 
Tips for PESTLE Analysis:
 
Some practical and easy PESTLE Analysis suggestions are given here.
   
 
  1. Collaborate – Various perspectives can detect more threats.
 
  1. Utilize resources and right expertise such as Porter’s Five Forces and SWOT Analysis. You can also include scenario planning and competitor analysis.
 
  1. Utilize PESTLE Analysis in combination with other techniques and ongoing processes. Moreover, monitor the business environment and trends for effective decisions.
 
  1. Never collect a wide variety of information that has nothing to do with the understanding and analysis. Moreover, avoid using any steps without proper grip and assessment.
 
  1. Never jump to future trends without comparing the past and present aspects.
 
 
Read More: COMPLETE SWOT ANALYSIS OF HYUNDAI MOTOR COMPANY – 2022
 
 
What are the uses of PESTLE Analysis?
 
The PESTLE Analysis can easily demonstrate and understand the long-term business trends by analyzing external factors such as the environment. It can help a wide range of corporate planning situations. For example,
 
Strategic Business Planning: The PESTLE Analysis offers contextual knowledge about corporate direction, growth rates, targets, understanding the brand, and risks to performance. Moreover, it can support identifying the validity of current services and products and explain a new brand development.
 
Workforce planning: It assists in recognizing the disruptive changes to business models that may profoundly influence the plans and employment landscape. It also identifies new job roles, skill gaps, job displacement, and reduction.
 
Marketing Planning: The PESTLE Analysis always provides the latest situations and an understanding of the market trends. Thus, the analysis stage of marketing planning helps to prioritize the corporate activities to achieve the special marketing goals within a decided timeframe.
 
Product Development: By analyzing and monitoring the external factors, it supports to warn whether to leave or enter the market. It also provides technical knowledge about the fate of a service or product, whether it will succeed or fail in the market. You can also find the right time to launch a new service or product.
   
 
Organizational change: It is the best option to analyze the context for change. It is more influential when combined with SWOT Analysis to identify new opportunities and risks related to the skills shortage, labor charges, and workforce potentials.
 
People projects, reports, and strategies – It can be utilized as a system to look outside the company to create a hypothesis about the present and future options. It ensures that some fundamental factors are not being missed or overrated when joining people policies to a broader business strategy.
 
 
Read Also: 
 
The Effectiveness Of Using The 4MATModel In The Development Of Meta-Cognitive Thinking In Science Among 9th-Grade Students In United States
 
 
 
Pros and cons of PESTLE Analysis:
 
   
 
 Advantages:
 
  1. It is a simple procedure.
  2. It assists in understanding the business trends and environments.
  3. PESTLE Analysis supports strategic thinking and external planning.
  4. It enables the company to predict future corporate risks and take steps to minimize the impact or altogether avoid it.
  5. It allows the business to identify the main opportunities and how to exploit them completely.
 
 
Disadvantages of PESTLE Analysis:
 
  1. Some users oversimplify the information and data utilized for decision-making. It is simple to use inefficient data.
  2. The threat of picking too much information always ruins or paralyzes the analysis.
  3. The information utilized may depend on assumptions.
  4. The speed of technological changes creates more problems to predict product development. It may affect the company in the future.
  5. To be more efficient, the method should be repeated again and again consistently.
 
 
 
Need Help or Advice in Content Management:
 
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Read More:
 
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HOW TO EFFICIENTLY CONDUCT A PESTLE & SWOT ANALYSIS
 
 
 
 
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  Volkswagen SWOT  
 
 
Writing
 
Looking for a Full and Up-To-Date Volkswagen SWOT Analysis?
 
 by Shamsul  
 
 
 
 
 
 
Looking for a Full and Up-To-Date Volkswagen SWOT Analysis?
 
 
 
You’ve come to the correct place. This article discusses the Volkswagen SWOT Analysis:
 
 
Strengths: Volkswagen has been a leader in the automobile industry due to internal reasons.
 
Weaknesses: Weaknesses are internal issues that cause a company’s performance to suffer.
 
Opportunities: External variables that the firm can use to expand are referred to as opportunities.
 
Threats: External elements that might obstruct Volkswagen’s growth are referred to as threats.
 
 
Volkswagen Electric
 
 
 
Let’s start with Volkswagen’s strengths.
 
What are Volkswagen’s Main Strengths? | Volkswagen SWOT Analysis 
 
Volkswagen is well-known for its diverse brand portfolio, production capabilities, and sales numbers. It is Europe’s largest automobile manufacturer and the world’s 2nd largest. Volkswagen also makes significant investments in research and development.
 
   
 
Now, Let’s Peek at Some of Volkswagen’s Strengths:
 
Volkswagen appeals to a wide range of consumers with its diverse brand portfolio. Audi, Skoda, Bentley, Bugatti, Lamborghini, Ducati, and Porsche are among the most well-known brands. These are owned by the Volkswagen Group.
 
The capacity of manufacturing The Volkswagen Group has a total of 118 production units across the world. The manufacturer is expected to build 8.9 million vehicles in 2020. It also has a workforce of 662,600 workers. Volkswagen, as a result, defines what it takes to be world-class.
 
Research and development: Volkswagen overtook Toyota in R&D investment in 2020. Volkswagen spent $16.51 billion on research and development last year. Toyota spent $10.14 billion on research and development during the same time period. As a result, Volkswagen invested 62.85% more than Toyota.
 
Car. Software Organization is a Volkswagen Group software business that is working on vehicle operating systems. The software firm recently announced a collaboration with Microsoft to create a cloud-based automated driving platform (ADP).
 
Volkswagen aspires to create a technological stack that will power the next development of intelligent vehicles.
 
Volkswagen has set a target of 2026 for the introduction of the Trinity, an electric car. The company hopes to set the standard for recharging distance and speed traveled by electric vehicles with the sedan. The car is coming with or is compatible with cutting-edge automated steering technologies.
 
While this may seem that Volkswagen’s biggest strength is its R&D investment, its greatest strength is its manufacturing capacity and sales statistics, according to this research. Without income, the firm will be unable to fund its massive research and development expenditure.
 
 
Read Also: SWOT Analysis of Yves Saint Laurent, Competitors & USP
 
 
 
 
 Volkswagen 
 
 
What are a Few of Volkswagen’s Weaknesses? | Volkswagen SWOT Analysis 
 
Volkswagen’s main competition has always been Toyota. In terms of production and sales, the two firms are identical. On the other hand, Volkswagen now has new opponents in the form of Tesla, thanks to its drive into electric vehicles and software. Volkswagen would have to address its shortcomings in order to keep ahead of its new and old competition.
 
Here are a few of Volkswagen’s flaws:
 
Sales: In the year 2020, Toyota overcame Volkswagen for the first position in overall sales. Volkswagen announced revenues of 264.97 billion dollars. During the same time period, Toyota raised $273.2 billion.
 
Volkswagen’s newest electric car offering, the Volkswagen ID.4, is falling behind in the electric car market. The ID.4 is currently ranked eighth in Edmund’s electric car ranking, having an EPA range of 287 miles. In a recent experiment, the ID.4 beat the EPA’s predicted range of 250 miles by 14%, yet it still lags behind competitors like Tesla, Hyundai, and Ford.
   
 
Volkswagen aims to eliminate 4,000 employees at its German factories by implementing early or partial retirement schemes. The cost of the employment cutbacks will be around $598 million. In addition, all outsourcing has been temporarily halted, except for sectors linked to electric cars and software development.
 
Volkswagen has released an official press statement announcing the renaming of its US division to “Volkswagen.” The firm then clarified that the ad was an April Fool’s prank. On the other hand, the SEC deemed the move reckless and said it would look into it.
 
 Volkswagen’s management structure: 
 
Volkswagen’s management structure: Unions hold half of the votes on the company’s 20-member supervisory board. CEO Herbert Diess is facing pushback from union leaders in his efforts to modernize Volkswagen.
 
Due to the epidemic, Volkswagen’s yearly automobile sales fell to the second-lowest level in the past decade. This may appear to be Volkswagen’s worst flaw. This, meanwhile, is only a transitory issue. The main issue for the firm is to transition away from internal combustion engines, which it has relied on for decades, and toward electric vehicles.
 
 
Read Also: How to Efficiently Conduct a PESTLE & SWOT Analysis
 
 
 Volkswagen’s competitive edge 
 
 
 
What are some of Volkswagen’s Opportunities? | Volkswagen SWOT Analysis 
 
Until now, Volkswagen’s competitive edge has been its capacity to manufacture and sell more than its rivals. Volkswagen manufactured about 100 million automobiles between 2011 to 2020, an average of 10 million each year. Volkswagen has changed its attention to electric and digital car technologies, pledging $86 billion in investment.
 
Here are a few particular opportunities in developing automotive technology that Volkswagen may make use of:
 
Volkswagen has committed $45 billion in electric vehicles, possibly in an attempt to catch up with Tesla. The firm has announced intentions to build batteries for its electric vehicles at six plants. Volkswagen has stated that it intends to develop its operating system to become Europe’s second-largest software firm.
 
Argo AI, a firm that develops automated driving technology, received a $2.6 billion investment from Volkswagen. Argo is putting its self-driving cars through their paces on public highways in locations like Miami, Pittsburgh, Detroit, and Palo Alto. Thanks to the Argo AI, Volkswagen wants to get its self-driving vehicles on the streets by the end of the decade.
 
Bidirectional charging: 
 
Volkswagen discussed its bidirectional charging technology during its Power Day presentation. With this method, you may charge or discharge automobile batteries in a wall box. This permits you to use your car’s unused load to power your house. This technology allows automobiles to reconnect to the network, forming a network-to-vehicle interface. The widespread adoption of this technology in cars might be a game-changer in terms of renewable energy.
   
 
Flying cars: In the quest for vertical mobility as the next step beyond autonomous driving, Volkswagen is looking into the possibility of entering the race to build flying cars. With Sky Drive Inc. of Japan having already shown its flying car, Volkswagen must pursue its own goal of being relevant in an ever-changing automotive industry.
 
Battery supply for automobiles: On Volkswagen’s Power Day, CEO Herbert Diess revealed intentions to open six Giga plants to achieve the 240 Giga Watt-hour target. In case, Volkswagen accomplishes this target, Europe’s share of the global battery supply for electric vehicles would grow to 30%.
 
According to the aforementioned concepts, Volkswagen’s largest possibilities are to dominate the global supply of two-way compatible electric batteries and to be the dominant software supplier for smart vehicles. The business is already taking steps in that way. However, only time would tell if they are successful.
 
 
Read Also: A Complete Case Study of L’Oreal Marketing
 
 
What are Volkswagen’s Most Significant Threats? | Volkswagen SWOT Analysis 
 
The automobile industry’s next horizons include electric vehicles and self-driving autos. Nevertheless, suppose Volkswagen wants to acquire the benefit of being a market leader in these areas. In that case, it will have to compete against Toyota, Ford, GM, Honda, and a new opponent, Tesla. The economic slump brought on by COVID-19 only added to the difficulty of the struggle.
 
COVID-19 pandemic: As a consequence of the worldwide health catastrophe, Volkswagen recorded a 15.2 percent decrease in unit sales in comparison to the previous year. The lower number of units sold resulted in an 11.8 percent decline in sales income year over year.
 
The Dieselgate Scandal’s Aftermath: Volkswagen was found guilty in 2015 of falsifying emissions testing with on-board computer software. Since then, the carmaker has spent approximately R$46.5 billion on damages and penalties. The Australian Federal Court recently ruled that a fine of $75 million was insufficient and increased it to $125 million.
 
Tesla is presently valued at $677.02 per share on the stock exchange. When compared to Volkswagen’s share price of $35.08, it’s clear that Tesla has outperformed Volkswagen. Worse, ARK predicts that by 2024, Tesla’s stock would be valued at $7,000 per share.
 
Providing semiconductor:
 
Electronic chips play a big role in modern automobiles. A scarcity of semiconductors is also affecting chip manufacturers. A bottleneck formed due to scarcity. Even though the shortfall is due to the epidemic and it is a temporary issue, the bottleneck might continue to stifle output until a permanent solution is discovered.
 
Regulations: European Union legislators have set a €95 fee per gram of excess CO2 released. Volkswagen was fined $121 million as a result of this. For Volkswagen as well as other automakers, compliance with emissions and other rules is still a difficulty.
 
Among these dangers, the most serious is Volkswagen’s loss of a bid to raise cash from Tesla in order to develop autonomous vehicles and electric vehicle technologies. With the rate at which Tesla is raising funds, it will be able to probe Volkswagen. As a result, Volkswagen must actively match Tesla’s R&D in order to be relevant in a decade of growing environmental rules and sustainable energy.
 
   
 
Conclusion of the Volkswagen SWOT Analysis
 
According to the research, Volkswagen is making the correct decision by transitioning from internal combustion engines and human drivers to electric vehicles including self-driving cars.
 
However, while preserving its leadership in the conventional automobile manufacturing industry, the firm must exhibit the required leadership and management to accomplish this shift.
 
Volkswagen’s unexpected prominence among automakers might continue if the business succeeds to make the move. Otherwise, as we saw in our assessment of the Volkswagen PESTLE, the company’s heritage would disappear from the pages of automotive history.
 
Do you think this Volkswagen SWOT Analysis was helpful? Moreover, check out our site for more SWOT analysis examples. If you want to perform your SWOT analysis, our primer on what is SWOT analysis and our SWOT analysis templates will be incredibly useful.
 
 
Read Also: PESTLE Analysis of Nintendo – 2021 | Nintendo PESTLE
 
 
Need Help or Advice in Content Management or In Marketing Strategy:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Get in touch through Contact our team or my Freelancer.com profile. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
 
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  YSL SWOT  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
SWOT Analysis of Yves Saint Laurent, Competitors & USP
 
 by Shamsul  
 
 
 
 
 
 
 
SWOT Analysis of YSL, Competitors & USP
 
 
 
 
The SWOT analysis of Yves Saint Laurent highlights its strengths, weaknesses, opportunities, and threats. It is a remarkable strategic tool to analyze the internal as well as external factors of a company. This SWOT analysis of YSL shows the working and business performance. There is no doubt that YSL is an admired brand in the lifestyle and retail department. We will also discuss some important factors like its positioning, segmentation, and USP (Unique Selling Proposition).
 
 
 
 
Founders: Yves Saint Laurent, Pierre Bergé
 
Founded: Paris, France, July 1961
 
Parent Company: Kering, Kering Holland NV
 
CEO: Francesca Bellettini (Sep 1, 2013–)
 
Type: Apparel & Accessories
   
 
Sector: Lifestyle & Retail
 
Tagline: “Rive gauche”
 
Unique Selling Proposition: Pioneer of Designer Wear
 
Customers: Upper-Class Men and Women
 
Target Consumers: Fashion-Conscious Men and Women
 
Revenue: Approximately 1.74 billion Euros (2020)
 
Net Income: €1,744.4 million (2020)
   
 
 
 
 
Strengths of Yves Saint Laurent – SWOT Analysis
 
 
 
 
Yves Saint Laurent has a strong presence in three continents and 10 prominent countries with more than 70 stores worldwide.
 
It is considered as the reviver of couture. Moreover, the brand has a long history and a revered name in the lifestyle and retail sector.
 
The product portfolio of YSL is really vast as it offers footwear, handbags, and other accessories to men and women. They have developed their own reputation and image with their high-quality offerings.
 
YSL was on the verge of bankruptcy but Gucci group saves the brand by acquisition.
 
 
 
 
Weaknesses of Yves Saint Laurent – SWOT Analysis
 
 
 
 
Yves Saint Laurent has not used its monogram on their items which is the biggest weakness for the company. It is hard to identify their products at first sight.
 
The change of creative director due to several allegations are putting the brand into trouble. This kind of thing creates problems for the company, and it is currently in the transition stage.
   
 
 
 
 
Opportunities for Yves Saint Laurent – SWOT Analysis
 
 
 
 
The brand does not have a presence in Asian markets, so they have a wonderful opportunity to expand their business into these markets to earn more fame and revenue.
 
There is no doubt that Yves Saint Laurent’s vintage collection is still in demand, so they can revive this section to attract more consumers.
 
Yves Saint Laurent can adopt more green initiatives to attract nature-conscious users. They can give a new direction to the company by taking CSR activities into account.
 
 
 
 
Threats to Yves Saint Laurent – SWOT Analysis
 
 
 
 
The main consumers of Yves Saint Laurent are from the upper class because it is a luxury brand. Other brands are effectively targeting middle and lower-class customers with their attractive offerings at handsome prices. It is a big threat to the revenue of YSL.
 
Due to the recession in big markets and countries, the brand also faces severe consequences regarding loss of sales and revenue.
 
The competitors of YSL are really big such as Louis Vuitton (LV) and Gucci. Even though Gucci group is a parent company, it is really profitable and identifiable compared to YSL.
 
 
 
 
Competitors of YSL:
 
Louis Vuitton
   
 
Gucci
 
 
 
 
Need Help or Advice in Content Management:
 
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Read More:
 
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  SWOT-Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE Trending
 
6 Steps to Make an Effective SWOT Analysis Presentation
 
 by Shamsul  
 
 
 
 
 
 
 
6 Steps to Make an Effective SWOT Analysis Presentation
 
 
 
There are many business analyzing tools such as SWOT and PESTLE. They are really helpful tools to understand the performance and position of a company. SWOT analysis is one of the most promising tools because it evaluates the strengths, weaknesses, opportunities, and threats. In this way, you can get a complete insight into any organization or business. Strengths (S) and weaknesses (W) are internal factors while opportunities (O) and weaknesses (W) are external factors. If one can understand these factors, then you can effortlessly build a successful SWOT analysis presentation. Make sure that you conduct this analysis concisely and clearly. Want to make an ideal SWOT analysis presentation? Follow these 6 simple steps.
 
The Purpose of the SWOT Analysis:
 
First of all, clear your purpose that why are you making the SWOT analysis. Be clear in your purpose and explain the objective of your SWOT analysis. Plus, don’t forget to mention the importance of this SWOT analysis for your company or organization. It is important for a presenter to define briefly both internal and external factors. Strengths should be consists of present positive things that made the company successful. Focus on the factors that can enhance the strengths. Weaknesses are different from threats. Weaknesses can lower the performance and working of the organization. Also, mention the consequences of weaknesses. To grow the business, you should target your opportunities to increase the growth of the company. On the other hand, threats can disturb the performance and overall position of the company especially market share.
   
 
The Audience for the SWOT Analysis:
 
Make sure that the language you are going to use and the information you provide are easily understandable for every type of audience. For instance, if you are making a SWOT analysis for investors or marketers, then you should add some statistics and figures so that they can easily understand your analysis. Don’t forget to add solid research and concrete examples to this analysis to make it easier. For example, if you are highlighting the strengths then insert the actual consumer evaluation and good reputation of the company. Ensure that every factor is linked with profitability because investors are only interested in this factor. You can change some specific things according to the type of audience. But, the association is the most important thing. It makes a comprehensive analysis and one can easily understand the strengths, weaknesses, opportunities, and threats.
 
Presenting Major Things in a Matrix:
 
If you want to make a complete SWOT analysis of any organization or business, but want to convey your research quickly and effectively then matrix form is the best thing. A 2×2 matrix is just right to show your SWOT analysis visually. You can name these sections in the form of strengths, weaknesses, opportunities, and strengths. You can mention your key research in this matrix. Make sure that every section contains 5 to 6 key factors. Do not exceed this limit because it makes your research a little boring and uninteresting. In this matrix, just mention the key factors and explain them in detail in your presentation. Be logical and relevant because it keeps your audience focused. Add essential information in every factor and make an effective SWOT analysis presentation. Relate all factors with the business or organization that you have selected for SWOT analysis.
 
Starting Strong:
 
It is really important to talk about strengths and weaknesses first because they are internal factors. They describe the company’s positive and weak points. Make your starting point strong in order to catch the attention of your audience. Then explain the external factors such as opportunities and threats because they based on the future. You can provide your recommendations in different sections. Urge your audience to ask questions after the end of the presentation. Explain Everything on a factual basis.
   
 
Slide Presentation:
 
In this section, take benefit of bullet points. Follow the 5×7 rule and avoid lengthy and distractive descriptions. Viewers can shift this context into voice and can easily listen due to short words. Create a balance between graphics and texts in order to keep people’s interest. You can also take the help of data visualization to get attention. Use graphics, colors, charts, or figures to make your presentation appealing. But, don’t compromise on the readability of text. Create a slide that takes only one minute to explain the factors. You can also add additional points in each slide to make your presentation a little informative. Don’t take so much time to explain each slide. Focus on the major points and explain them briefly. You should try a test run in order to remove the presenting flaws. In this way, you can make necessary changes and adjustments to each slide. If your presentation takes 30 minutes to explain, then cut the unnecessary points to make it much more appealing and understandable. It helps you retain people’s attention. After discussing one section, you can take 5 to 7 minutes to break for queries. Divide every portion into the same portions and timeframe.
 
Call to Action:
 
To be honest, SWOT analysis is a wonderful tool to identify those areas in which businesses can improve and expand their growth. For this purpose, you need to focus on a ‘’Call to Action’’ method. You can also demand feedback from the audience. They provide feedback about your presentation and you can improve it in the future. They can also give suggestions and raise extra factors at the end. You should add these factors to your presentation to make it impressive.
 
 
   
 
Need Help or Advice in Content Management or In Marketing Strategy:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?
 
 
   
 
Read More
 
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15 Most Gorgeous Indian Women in the World – 2021
 
 
 
 
 
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  Uber PESTLE Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
PESTLE Analysis of Uber | Uber PESTLE Analysis
 
 by Shamsul  
 
 
 
 
 
 
 
PESTLE Analysis of Uber | Uber PESTLE Analysis
 
 
 
Uber is one of the fastest increasing app taxi-sharing companies in the world. They have been in the limelight or news due to some specific reasons. The main popularity of this company is its different controversies such as banning, minimum wage problems, and other related issues. Despite all the controversies, the company is still growing in terms of profitability and popularity. In this PESTLE analysis of Uber, we will talk about political, economic, social, technological, legal, and environmental factors that can affect the company. Let’s begin:
 
PESTLE Analysis of Uber | Uber PESTLE Analysis
 
Political Factors (Unlimited Controversies):
 
Uber has faced a lot of controversies on different issues. At the start, they did not have obvious regulations. They didn’t have a clear insurance policy. So, it is really difficult to determine the faulty whether it is the driver of the company in case of an accident. They faced different problems in different countries. In France, they faced penalties due to ineffective advertising. In Netherland, they faced a ruling against drivers for not having Taxi licenses. Moreover, they also faced banning in several Asian countries. The minimum wage problem is another controversy that tarnished the brand’s image globally. They are also struggling with commercial licensing in various countries.
 
PESTLE Analysis of Uber | Uber PESTLE Analysis
 
Economic Factors:
 
Uber works in the sharing economy which is a different type of industry. It means they have to share resources in order to earn a profit. They hire drivers that drive the customers to their desired location. The main attraction of Uber is its easy booking process and it is also cost-effective as compared to taxis. Since its launch, Uber has grown insanely. But, due to its inequitable antagonism against taxis, many countries banned Uber. There are some other countries that are also planning to ban the services of Uber but they can’t ignore the fast development and growth of Uber.
   
 
According to many people, it creates job opportunities for jobless people. As compared to regular taxis, Uber’s service is really easy and comfortable, too. You can’t ignore the immense growth of Uber, which shows the economic potential of this taxi-sharing company. Now, this market is really saturated due to new players like Lyft.
 
PESTLE Analysis of Uber | Uber PESTLE Analysis
 
Social Factors (Easy Availability):
 
Most of the users love its easy accessibility and comfortable ride. You can book your ride with the help of the Uber mobile app anywhere and anytime. It needs only a few taps to book your ride. It is really fascinating for tech-savvy people. Moreover, its effective pricing is enough to entice customers. Now, Uber is working with full potential in North America and other regions of the world. You can enjoy rides at any time with just a few clicks and share your experience on social sites.
 
This kind of marketing helps to attract new users. Due to immense popularity, the prices of Uber rides rose in some cities which is really appreciating for the company but not for users. The main attraction of Uber is its easy accessibility and due to this reason, people love to use Uber occasionally. It is a big opportunity for Uber to introduce accessibility in their system in order to increase their profitability and popularity.
 
PESTLE Analysis of Uber | Uber PESTLE Analysis
 
Technological Factors:
 
The rapid growth of Uber is due to its marketing on social media. Customers share their experience on social media through posts and stories which results in the immense popularity of the company. It is an effective tool to grab the attention of new users. Uber fulfills the needs of customers by offering cheaper rides. Users can make appointments with the assistance of the Uber app. Moreover, you can also see the estimated ride charges on this app which depends on several factors like weather, traffic, and drop-off location. Users can pay the charges directly through the app which provides ease to customers.
   
 
You can easily get a ride because there are several Uber drivers that are always ready to drive the customers to their desired destination. In short, we can say that Uber’s main work is dependent on the mobile app. In case of any nuisance such as break down of app or functioning problems can cause bad consequences on Uber. It is really imperative for Uber to make sure that its app works properly in every situation. Internet problem is a universal issue that causes trouble sometimes for Uber drivers and consumers too.
 
PESTLE Analysis of Uber | Uber PESTLE Analysis
 
Legal Factors (Banning):
 
Legal factors are directly related to political factors in this case. Recently, Uber faces huge backlash, attempted bans, and bans in different locations of the world. It is necessary for the company to pursue technical usage laws, labor laws, employee safety laws, and copyright laws.
 
PESTLE Analysis of Uber | Uber PESTLE Analysis
 
Environmental Factors (Dubious Responses):
 
According to experts, Uber has a big impact on the environment. Most people think that it increases fuel consumption and traffic congestion. According to reports, Uber has not augmented congestion. Many people prefer to use Uber rides instead of public transportation. Many experts compare the fuel consumption of Uber with public transportation and the results are not so much surprising. So, we can say that Uber is doing really well in the environmental sector and not damaging the environment, and not causing traffic congestion.
   
 
Conclusion:
 
There is no doubt that Uber is a top player in the taxi-sharing company. The company is best known for its easy accessibility, cheapness, and hullabaloos. There are some countries that are discussing this company due to its large size and job opportunities. Some countries are supporting Uber but some countries have completely banned Uber. That’s why it is facing banning and restriction problems in various countries.
 
On the other hand, Uber is continuously growing in terms of popularity and market share. It has a great competitive over regular taxis and public transport. Users can book Uber rides with their mobile app with just a few taps. This thing provides easiness to users and Uber drivers can pick you from your desired location and drive you to your desired destination at economical rates. It is really important for Uber to address its controversies and negative impact in order to win the trust of users.
 
 
 
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PESTLE ANALYSIS and Its Impacts in Marketing
 
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  Home Depot Marketing Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
Home Depot SWOT Analysis | Marketing Analysis
 
 by Shamsul  
 
 
 
 
 
 
 
 Home Depot SWOT Analysis | Home Depot Marketing Analysis
 
 
 
With its offerings, Home Depot has changed the face of the home decoration segment by providing a robust DIY marketplace. It was founded in 1978 and Craig Menear is the current CEO. It is the second-biggest home improvement company in the US with a market share of 100 billion dollars. Due to this reason, they are heavily in demand and have a competitive edge over their rivals. In the Home Depot SWOT analysis, we will talk about the strengths, weaknesses, opportunities, and threats of Home Depot. If you want to learn its working and effective strategy, then you should read Home Depot SWOT analysis.
 
 
 
Company Name:  Home Depot Inc.
 
Founders:   Arthur Blank, Bernard Marcus, Pat Farrah, Kenneth Langone,  Ron Brill
 
Year founded:  February 6, 1978
 
Headquarters:  Atlanta, Georgia, United States
 
CEO:  Craig Menear (Nov 1, 2014–)
 
Industry:  Retailing
 
Type: Home Improvement
 
Area Served: USA, Canada (1994), Mexico (2001)
   
 
Employees (2019): 413,000
 
Annual Revenue (2019): US$ 110.23 Billion
 
Profit | Net income (2019): US$11.24 Billion
 
 
 
Home Depot SWOT Analysis | Home Depot Marketing Analysis 
 
Strengths of Home Depot:
 
 
 
     
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    Leading Retailer:
     
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The size of the company shows its success. When we talk about the size, Home Depot comes in the list of leading and largest companies. This is the reason they are making more profits as compared to their competitors. It is one of the biggest home improvement retailers in the market right now.
 
     
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    Extremely Profitable:
     
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The success of Home Depot is based on its investment in different sectors like research and development, expansion, and marketing. Its annual profits are increasing every year which shows that it is a highly profitable retailer.
 
     
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    Value for Price:
     
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As a matter of fact, the customer always wants to get his hard-earned money’s worth in the form of durable and high-quality products. Due to this reason, Home Depot tries to deliver the best products and services to customers and also satisfy them. They also introduced the Match and Beat Program in which customers match the prices of the products with other retailers and purchase their favorite items.
 
     
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    Wide Range:
     
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From construction material to furniture, tools, fixtures, and many more, Home Depot offers a huge variety of products. So, you can shop home improvement items under one roof.
 
     
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    Outstanding Customer Service:
     
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Home Depot offers an enhanced shopping experience to shoppers with its remarkable customer service. This thing attracts the customer and they love to purchase from this brand. This is a big strength of Home Depot.
 
     
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    Efficient BOPIS Strategy:
     
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The main reason for the success of the Home Depot is its buy online pick up in-store (BOPIS) strategy. With this system, they get 40 percent of their orders from online channels. This strategy has contributed to the success of Home Depot.
   
 
     
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    Advanced Attention in Ecommerce:
     
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As many companies exploiting digital platforms to increase their profitability, Home Depot’s online sale is increasing day by day due to effective e-commerce strategies. It is also a big strength of Home Depot.
 
     
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    HR Policies:
     
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Home Depot offers great opportunities to its employers in the form of bonuses and adequate salaries. This kind of employer satisfaction has contributed to its revenue and profit. They also pay employer’s college fees so that they can attain their dreams.
 
     
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    Strong Customer Base:
     
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They have a strong consumer base due to their effective prices and high-quality offerings. Their customers can’t even think about any retailer when it comes to purchasing t home improvement items.
 
     
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    Nature-friendly Options:
     
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Due to the increasing number of eco-conscious people, Home Depot also offers some products that are eco-friendly. This thing also attracts eco-conscious people. In this way, they make trendy strategies that are eco-friendly.
 
     
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    Precious Brand:
     
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No doubt, Home Depot is a valuable brand in the home improvement retailing sector. It was ranked 32nd most valuable brand globally. This type of thing creates a positive impact on people’s mind and attracts new customers.
 
 
 
Home Depot SWOT Analysis | Home Depot Marketing Analysis 
 
Weaknesses of Home Depot:
 
 
 
     
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    Limited Global Presence:
     
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Home Depot is currently working in the US, Mexico, and Canada. This shows that they have a limited global presence. Plus, they are also struggling in Mexico. It means they are struggling to expand their operation globally. Its major weakness is that it heavily depends on the North American market.
 
     
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    Outdated Infrastructure:
     
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It’s a big challenge for Home Depot to work with aging and outdated infrastructure. They invest 10 billion dollars to strengthen their online presence that was very outdated. It is really tough for Home Depot to work with this aging system.
 
     
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    Negative Publicity:
     
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The company fired a worker due to his disability-related emergency break. They also spend 100k dollars to tackle the case but this thing has tainted the company’s image and reputation.
 
     
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    Late Online Adoption:
     
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Home Depot generates a major portion of its revenue from online orders, but it is a fact that they adopted digital transformation lately. In this way, they have waisted several other opportunities for growth.
   
 
 
 
Home Depot SWOT Analysis | Home Depot Marketing Analysis 
 
Opportunities for Home Depot:
 
 
 
     
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    Expand Globally:
     
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It is really important for Home Depot to diversify its global presence in order to grab major market share. They should target emerging markets, India, and China because they can boost their sales and market share.
 
     
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    Improve Ecommerce:
     
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As they already making a profit from online orders, but they should invest in this sector to expand its profitability. In this way, they can compete with competitors very effectively and also maintain their market position.
 
     
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    Use Home Decor:
     
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There are several big players like Bed, Bath and Beyond is providing the same products as Home Depot. But recently, they acquired this company which is a major success for Home Depot. They should exploit this kind of acquisitions and ventures to diversify their portfolio.
 
     
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    Partnerships:
     
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Home Depot had opened seven stores in China but after some time they close these stores. It is really important for Home Depot to collaborate with local retailers in order to work effectively. In this way, they can increase their portfolio and enhance its global presence.
 
     
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    Acquisitions:
     
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It is really easy to expand with effective acquisitions. They recently acquired Bed, Bath, and Beyond. This is the best example of killing two birds with one stone.
 
     
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    Expand Offerings:
     
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They can diversify their portfolio by offering food and apparel items to customers. This is the best opportunity for Home Depot to think about it in order to expand its offerings.
 
 
 
Home Depot SWOT Analysis | Home Depot Marketing Analysis 
 
Threats of Home Depot:
 
 
 
     
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    Hard Competition:
     
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Lowe’s, Amazon, JC Penny, Fixtures, and many more are the biggest players in the home improvement market. They can threaten the profitability of Home Depot with their offerings and strong market presence.
   
 
     
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    Looming Recession:
     
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Due to severe economic recessions, many companies stop their working which directly affects Home Depot’s revenue. The devastation of corona and other pandemics can also affect the company’s operation and working.
 
     
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    Price Fluctuation:
     
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Due to the decrease in the sale of lumber, the company’s revenue is on the decline for the last 2 years. This kind of fluctuation can damage the company’s worth and market share.
 
     
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    Strikes from Employees:
     
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The risk of a strike from employees can also threaten Home Depot’s supply chain and operation. It is really important for Home Depot to fulfill the demands of employees in order to reduce the risk of strikes and protests.
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?
 
 
 
Read More:
 
SWOT Analysis of Yahoo | Yahoo SWOT
 
Netflix SWOT Analysis | SWOT Analysis of Netflix
 
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