SWOT Analysis of Emirates Airline | Fly Emirates, Fly Better

SWOT Analysis of Emirates Airline

Dubai UAE, is the headquarters of the Emirate Group. Emirates is the UAE’s biggest flag carrier, operating globally. It is the parent organization of Emirates Airlines. Dubai’s imperial family entered in Airline business in March 1985. Emirates Airlines’ principal services and products are: Lounges, Ground Facilities, In-flight entertainment, Chauffeur-drive, ICE, providing food, lodging, and numerous others. Notwithstanding, its principal auxiliaries are Congress Solution International, Emirates Holiday, Emirates Tour, and Arabian Adventure. Let’s read the SWOT Analysis of Emirates Airline.

Company Background

Company: Emirates Airline

Industry:  Airline

Founder & CEO:   CEO:  Ahmed bin Saeed Al Maktoum (1985–)

Founded: March 25, 1985, Dubai, United Arab Emirates

Headquarter: Dubai, United Arab Emirates

Present President: Tim Clark

SWOT Analysis of Emirates Airline

​As of the fiscal year ending March 31, 2024, Emirates Airline reported its strongest financial performance to date.​

Financial Performance (FY 2023–24)

• Revenue: AED 121.2 billion (US$ 33 billion), representing a 13% increase from the previous year. ​
• Net Profit: AED 17.2 billion (US$ 4.7 billion), up over 60% compared to AED 10.6 billion in the prior year. ​
• Passengers Carried: 51.9 million, reflecting a 21.4% increase in seat capacity.
• Fleet Size: 252 aircraft.

Workforce

• Employees: Approximately 108,996 as of September 30, 2023.
• Staff Bonus: Eligible employees received a bonus equivalent to 20 weeks’ salary in recognition of the record performance.

Operational Highlights

• Destinations: Served 133 destinations across six continents.
• Investments: Initiated a US$ 2 billion aircraft retrofit program and placed a US$ 52 billion order for 90 Boeing 777 aircraft.

These achievements underscore Emirates’ robust recovery and growth trajectory in the post-pandemic aviation landscape.

The top rivals of Emirates Airlines are Etihad Airways, British Airways, Jet Airways, Delta Airlines, Air France, Qatar Airways, Qantas Airways, Virgin Atlantic, American Airlines, Turkish Airlines, Lufthansa, Malaysia Airlines, Air India, and Singapore Airlines.

Today, we will examine the SWOT analysis of Emirates Airlines. It will examine the elements such as internal and external factors affecting one of the world’s driving carriers. Here is the swot analysis of Emirates Airlines.

Strength | SWOT Analysis of Emirates Airline

Customer Care:

Emirates Airline offers in-flight diversion amusement, entertainment lounges, airport chauffeur drive, and lodge facilities. Emirates Airline gives brilliant client support to ensure that clients have the best experience on board.

Marketing:

Emirates Airline uses different web-based media sources for marketing, advertising, and promotion. 

Like Google, LinkedIn, Instagram, YouTube, Facebook, Twitter, and different channels like print media, radio and TV. The group has put a great deal of focus on marketing.

Destinations:

Emirates Airline has a large fleet of 300 airplanes. Nonetheless, the organization offers travel services in 150 cities and 157 travel destinations in 80 countries. Before the Coronavirus pandemic, the service was working as 3600 flights in a week at the main terminal 3 of the Dubai International Airport.

Loyal Customers:

Emirates Airline has set up an enormous data set of its regular clients through consumer loyalty and different options of information collection. Emirates Airlines hopes that satisfied customers will surely come back and like to travel with the airline in the future.

Oil-Rich Country:

Dubai is among the oil-rich countries. Dubai’s imperial family is the proprietor of Emirates Airlines. It implies that the organization has an abundance of limitless oil stock. As such, the organization doesn’t need to stress over the fuel cost.

Solid Backing:

Dubai’s administration has turned into a center point of the Asian business and corporate market with plenty of assets. When an airline has solid power backing, it could confront numerous financial emergencies like the Coronavirus.

Brand Value:

As indicated by Statista in a report, the brand value of Emirates Airline was 6.3 billion dollars in 2020. Emirates Airline has marginally tumbled from 6.8 billion due to covid-19 lockdowns. Nonetheless, the company is positioned at the 4th rank as far as the brand worth of the world’s driving carriers. United, Delta, and American Airlines have the world’s most elevated brand values.

Sponsorship

Emirates Airline has supported many tasks, like installing cables over the River Thames, London. It was one of the prominent supporters of games like the FIFA World Cup, ICC Cricket World Cup, Australian Turf Club Autumn, Indian Premier League, Super League Rugby League, Scottish Junior Football Association, and others. This is a marketing strategy that intensifies the brand recognition of Emirates Airline and makes it a prominent option for travelers participating in these games and events.

Read Also: EMIRATES MARKETING STRATEGY

Weaknesses | SWOT Analysis of Emirates Airline

High Expenses:

The airline industry has become extremely competitive lately. Along these lines, Emirates Airline needs to contribute a ton of assets to keep up with its market position.

Onward Moving Traffic:

Emirates Airline has a business relying on international travelers. It has a small proportion of travelers from the local area. The vast majority of the travelers of Emirates Airlines are foreigners and outsiders who either visit UAE for tourism or for jobs. At the point when the coronavirus pandemic began, they all delayed their travel plans.

Not In the USA

The USA is the leader in this industry and the world’s richest customer market. In any case, Emirates Airlines doesn’t appear to ground its services in the US. This low level of presence in the US market is a significant shortcoming of the organization.

Opportunities | SWOT Analysis of Emirates Airline

Partnership:

Emirates Airline must make partnerships and alliances with other airlines in various business sectors. It would assist Emirates Airlines with extending its geographic market and draw in a ton of new travelers.

More Destinations:

Emirates Airline is at present offering 157 destinations in 80 countries. Presently, the organization should add more areas to its course list. It would build airlines’ market reach and impact in the global market.

New Fleet:

It’s no question Boeing and Airbus are both the world’s top carrier producing options. Emirates Airlines has a current fleet that contains Airbus380 and Boeing777. Presently, the organization should purchase airplanes from others manufacturers. It would lessen the risk and increment the trust of clients.

Read Also: EMIRATES PESTLE ANALYSIS | FLY EMIRATES, FLY BETTER

Threats | SWOT Analysis of Emirates Airline

Regulations:

Since Emirates Airline belongs to the Middle East, the carrier is facing trouble making its name in the American and Western markets. It’s not simply restricted to social phobia or cultural difference; Emirates Airlines likewise needs to confront extreme regulations.

Contest in the Middle East:

Emirates Airline in the Middle East has become exceptionally popular. Numerous local and foreign avionics groups are giving air-travel facilities. Emirate Airlines contributes a great deal of assets to keep up with its market position. It has diminished the overall productivity of this group.

Pandemic:

UAE is an oil-based economy that also relies on tourism. The Coronavirus pandemic and developments in the eco-friendly sector have affected both businesses. This airline has been declining from that point forward.

Emirates Airline SWOT Analysis Conclusion:

After a careful investigation of the Emirates Airline SWOT Analysis, we have inferred that Emirates Airline is, without a doubt, one of the world’s famous air carriers. The worldwide monetary crisis, expanding support costs, legalities, and modern traffic are a portion of the primary difficulties. Emirates Airline ought to grow its market by making partnerships and alliances in other business sectors to resolve these issues.

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