SWOT Analysis of Emirates Airline
Dubai UAE is the headquarters of the Emirate Group. Emirates is the UAE’s biggest flag carrier that is operating globally. It is the parent organization of Emirates Airlines. Dubai’s imperial family entered in Airline business in March 1985. Emirates Airlines’ principal services and products are; Lounges, Ground Facilities, In-flight entertainment, Chauffeur-drive, ICE, providing food, lodge, and numerous others. Notwithstanding, its principal auxiliaries are Congress Solution International, Emirates Holiday, Emirates Tour, and Arabian Adventure. Let’s read SWOT Analysis of Emirates Airline.
Company Background
Company: Emirates Airline
Industry: Airline
Founder & CEO: CEO: Ahmed bin Saeed Al Maktoum (1985–)
Founded: March 25, 1985, Dubai, United Arab Emirates
Headquarter: Dubai, United Arab Emirates
Present President: Tim Clark
Annual Revenue: approximately 36 billion Emirati dirhams (2020-2021)
Net Income: AED 21.7 billion
Employees: 59,519 (March 31, 2020)
As indicated by Emirates Airline, earned 25.1 billion dollars in 2020, which was among the highest revenue generated by any airline. Out of which, the overall profit of the service was 288 million dollars. Nonetheless, the organization has utilized around 59,519 workers to deal with its overall tasks.
The top rivals of Emirates Airlines are Etihad Airways, British Airways, Jet Airways, Delta Airlines, Air France, Qatar Airways, Qantas Airways, Virgin Atlantic, American Airlines, Turkish Airlines, Lufthansa, Malaysia Airlines, Air India, and Singapore Airlines.
Today, we will examine the SWOT analysis of Emirates Airline. It will examine the elements such as internal and external affecting one of the world’s driving carriers. Here is the swot analysis of Emirates Airline.
Strength of EMIRATES AIRLINE
Customer Care:
Emirates Airline offers in-flight diversion amusement, entertainment lounges, airport chauffeur drive, and lodge facility. Emirates Airline gives brilliant client support to ensure that clients have the best experience on board.
Marketing:
Emirates Airline uses different web-based media sources for marketing, advertising, and promotion.
Like Google, LinkedIn, Instagram, YouTube, Facebook, Twitter, and different channels like print media, radio and TV. The group has put a great deal of focus on marketing.
Destinations:
Emirates Airline has a large fleet carrier of 300 airplanes. Nonetheless, the organization offers travel services in 150 cities and 157 travel destinations in 80 countries. Before the Coronavirus pandemic, the service was working as 3600 flights in a week at the main terminal 3 of the Dubai International Airport.
Loyal Customers:
Emirates Airline has set up an extremely enormous data set of its regular clients through consumer loyalty and different options of information collection. Emirates Airlines hopes that satisfied customers will surely come back and like to travel with the airline in the future.
Oil-Rich Country:
Dubai is among the oil-rich countries. Dubai’s imperial family is the proprietor of Emirates Airlines. It implies that the organization has an abundance of limitless oil stock. As such, the organization doesn’t need to stress over the fuel cost.
Solid Backing:
Dubai’s administration has turned into a center point of the Asian business and corporate market with plenty of assets. When an airline has solid power backing, it could confront numerous financial emergencies like Coronavirus.
Brand Value:
As indicated by Statista in a report, the brand worth of Emirate Airlines was 6.3 billion dollars in 2020. Emirates Airline has marginally tumbled from 6.8 billion due to covid-19 lockdowns. Nonetheless, the company is positioned at the 4th rank as far as the brand worth of the world’s driving carriers. United, Delta, and American Airlines have the world’s most elevated brand values.
Sponsorship
Emirates Airline has supported many tasks like installing cables over the River Thames, London. It was one of the prominent supporters of games like FIFA World Cup, ICC Cricket World Cup, Australian Turf Club Autumn, Indian Premier League, Super League Rugby League, Scottish Junior Football Association, and others. This is a marketing strategy that intensifies the brand recognition of Emirates Airline and makes it a prominent option for travelers participating in these games and events.
Read Also: EMIRATES MARKETING STRATEGY
Emirates Airline Weaknesses:
High Expenses:
The airline industry has become extremely competitive lately. Along these lines, Emirates Airline needs to contribute a ton of assets to keep up with its market position.
Onward Moving Traffic:
Emirates Airline has a business relying on international travelers. It has a small proportion of travelers from the local area. The vast majority of the travelers of Emirates Airlines are foreigners and outsiders who either visit UAE for tourism or for jobs. At the point when the pandemic of Coronavirus began, they all delayed their travel plans.
Not In the USA
The USA is the leader in this industry and the world’s biggest rich customer market. In any case, Emirates Airlines doesn’t appear to ground its services in the US. This low level of presence in the US market is a significant shortcoming of the organization.
Opportunities for EMIRATES AIRLINE:
Partnership:
Emirates Airline must make partnerships and alliances with other airlines in various business sectors. It would assist Emirates Airlines with extending its geographic market and draw in a ton of new travelers.
More Destinations:
Emirates Airline is at present offering 157 destinations in 80 countries. Presently, the organization should add more areas to its course list. It would build airlines’ market reach and impact in the global market.
New Fleet:
It’s no question Boeing and Airbus are both the world’s top carrier producing options. Emirates Airlines has a current fleet that contains Airbus380 and Boeing777. Presently, the organization should purchase airplanes from others manufacturers. It would lessen the risk and increment the trust of clients.
Read Also: EMIRATES PESTLE ANALYSIS | FLY EMIRATES, FLY BETTER
Threats of Emirates Airline:
Regulations:
Since Emirates Airline belongs to the Middle East, the carrier is confronting trouble making its name in the American and Western markets. It’s not simply restricted to social phobia or cultural difference; Emirates Airlines likewise needs to confront extreme regulations.
Contest in the Middle East:
Emirates Airline in the Middle East has become exceptionally popular. Numerous local and foreign avionics groups are giving air-travel facilities. Emirate Airlines contributes a great deal of assets to keep up with its market position. It has diminished the overall productivity of this group.
Pandemic:
UAE is an oil-based economy that also relies on tourism. The Coronavirus pandemic and developments in the eco-friendly sector have affected both businesses. This airline has been declining from that point forward.
Emirates Airline SWOT Analysis Conclusion:
After a careful investigation of the Emirates Airline SWOT Analysis, we have inferred that Emirates Airline is without a doubt one of the world’s famous air carriers. The worldwide monetary crisis, expanding support cost, legalities, and modern traffic are a portion of the primary difficulties. Emirates Airline ought to grow its market by making partnerships and alliances in the other business sectors to resolve these issues.
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