6 Steps to Make an Effective SWOT Analysis Presentation

by Shamsul
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6 Steps to Make an Effective SWOT Analysis Presentation


There are many business analyzing tools such as SWOT and PESTLE. They are really helpful tools to understand the performance and position of a company. SWOT analysis is one of the most promising tools because it evaluates the strengths, weaknesses, opportunities, and threats. In this way, you can get a complete insight into any organization or business. Strengths (S) and weaknesses (W) are internal factors while opportunities (O) and weaknesses (W) are external factors. If one can understand these factors, then you can effortlessly build a successful SWOT analysis presentation. Make sure that you conduct this analysis concisely and clearly. Want to make an ideal SWOT analysis presentation? Follow these 6 simple steps.

The Purpose of the SWOT Analysis:

First of all, clear your purpose that why are you making the SWOT analysis. Be clear in your purpose and explain the objective of your SWOT analysis. Plus, don’t forget to mention the importance of this SWOT analysis for your company or organization. It is important for a presenter to define briefly both internal and external factors. Strengths should be consists of present positive things that made the company successful. Focus on the factors that can enhance the strengths. Weaknesses are different from threats. Weaknesses can lower the performance and working of the organization. Also, mention the consequences of weaknesses. To grow the business, you should target your opportunities to increase the growth of the company. On the other hand, threats can disturb the performance and overall position of the company especially market share.

The Audience for the SWOT Analysis:

Make sure that the language you are going to use and the information you provide are easily understandable for every type of audience. For instance, if you are making a SWOT analysis for investors or marketers, then you should add some statistics and figures so that they can easily understand your analysis. Don’t forget to add solid research and concrete examples to this analysis to make it easier. For example, if you are highlighting the strengths then insert the actual consumer evaluation and good reputation of the company. Ensure that every factor is linked with profitability because investors are only interested in this factor. You can change some specific things according to the type of audience. But, the association is the most important thing. It makes a comprehensive analysis and one can easily understand the strengths, weaknesses, opportunities, and threats.

Presenting Major Things in a Matrix:

If you want to make a complete SWOT analysis of any organization or business, but want to convey your research quickly and effectively then matrix form is the best thing. A 2×2 matrix is just right to show your SWOT analysis visually. You can name these sections in the form of strengths, weaknesses, opportunities, and strengths. You can mention your key research in this matrix. Make sure that every section contains 5 to 6 key factors. Do not exceed this limit because it makes your research a little boring and uninteresting. In this matrix, just mention the key factors and explain them in detail in your presentation. Be logical and relevant because it keeps your audience focused. Add essential information in every factor and make an effective SWOT analysis presentation. Relate all factors with the business or organization that you have selected for SWOT analysis.

Starting Strong:

It is really important to talk about strengths and weaknesses first because they are internal factors. They describe the company’s positive and weak points. Make your starting point strong in order to catch the attention of your audience. Then explain the external factors such as opportunities and threats because they based on the future. You can provide your recommendations in different sections. Urge your audience to ask questions after the end of the presentation. Explain Everything on a factual basis.

Slide Presentation:

In this section, take benefit of bullet points. Follow the 5×7 rule and avoid lengthy and distractive descriptions. Viewers can shift this context into voice and can easily listen due to short words. Create a balance between graphics and texts in order to keep people’s interest. You can also take the help of data visualization to get attention. Use graphics, colors, charts, or figures to make your presentation appealing. But, don’t compromise on the readability of text. Create a slide that takes only one minute to explain the factors. You can also add additional points in each slide to make your presentation a little informative. Don’t take so much time to explain each slide. Focus on the major points and explain them briefly. You should try a test run in order to remove the presenting flaws. In this way, you can make necessary changes and adjustments to each slide. If your presentation takes 30 minutes to explain, then cut the unnecessary points to make it much more appealing and understandable. It helps you retain people’s attention. After discussing one section, you can take 5 to 7 minutes to break for queries. Divide every portion into the same portions and timeframe.

Call to Action:

To be honest, SWOT analysis is a wonderful tool to identify those areas in which businesses can improve and expand their growth. For this purpose, you need to focus on a ‘’Call to Action’’ method. You can also demand feedback from the audience. They provide feedback about your presentation and you can improve it in the future. They can also give suggestions and raise extra factors at the end. You should add these factors to your presentation to make it impressive.


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