Five Positive Digital Transformation Trends
We saw a huge online technology trend in the Coronavirus pandemic as people are working from home and an increase in online shopping. Now, people understand their real values so they are expecting digital transformation trends during 2021 and planning for them. It is really important to understand the sustainability of the digital agenda for 2021. We have mentioned some digital trends during 2021 that can change the face of the digital world.
Digital Transformation Trends:
01- The Rise of E-Commerce
There is a chance that the second-hand market will make 64 billion dollars in value by 2024 (according to Thredup). In this market, people sell their pre-loved essentials. But due to COVID-19, we see a huge boom in the second-hand market. This is due to the disturbed financial situation of users. That’s why people shift their buying habits. Other issues like waste and pollution and health-conscious people, these things also impact the second-hand market before the pandemic. Recently, IKEA launched a ‘’take back services’’ that enable the customers to resell their products at the store. This thing also helps the customers to make more purchases. Other famous brands and stores should follow this kind of scheme to increase their sales.
Digital Transformation Trends
02- Brands That Live Their Social Values
If you want to be successful in 2021, then you should think about their social values and find different but useful ways to display them. As we know that, the eco-conscious customers are increasing day by day and they pay more value to gender rights and anti-racism. If you don’t have clear ideas about these things, then you should form at least one idea and also display it effortlessly. This thing is really important because of the success in 2021.
For this purpose, you should focus on Gen-Z because they can contribute to the success of your brand. Plus, they can be useful to share your message as a brand on social media. So, these factors can play an important role in the spreading of news. Moreover, you should follow some definite rules such as authenticity, transparency, and honesty for success. We can bet you will be definitely on board if you follow these steps.
Digital Transformation Trends
03- Modified Online Education
The schools and colleges are closed due to the outbreak of the COVID-19 pandemic, but with the online lectures and study, everything is normal. We see a huge trend in online education and things are getting normal day by day. You can learn everything from cookery skills to languages. You can attend meetings on Zoom, watch videos on YouTube, and take online classes.
It is one of the most accessible platforms that you can adopt in order to make your life easier. You need to follow these things in 2021 whether you are old or young. This kind of micro-learning will make things digestible for everything like the language-learning application Duolingo. These will make things interactive and can make your time enjoyable. This is the future of e-learning and we recommend you make improvements in this sector for ultimate success in 2021.
Digital Transformation Trends
04- Voice Technology Will Rule the Household
Due to the advancement in voice technology, there is a chance that this thing will overtake too many things. You can understand the value of voice technology by seeing the working of Siri, Alexa, and Google Assistant. According to research, most families consider these voice technologies as their family members and almost 90 percent of people use these technologies on a higher or same level.
In corona lockdown, this thing really helps the people to keep in touch with the latest news and entertainment. As a matter of fact, these voice technologies will become more sophisticated and advanced. There is a chance that this thing will reduce the value of typing search as compared to voice search. We suggest brands focus on voice apps if you want to grow exponentially in 2021. These things will help the people to achieve their targets and searches.
Digital Transformation Trends
05- Brands Will Have to Up Their Game
The gaming factor is one of the most attractive platforms to attract customers in order to improve engagement. Marketers can engage people to the target audience with these techniques such as gaming, ads, and other creative commercials. Brands can make their logo avatars such as Gucci, Adidas, Louis Vuitton, and so on. The world of gaming is increasing day by day and it is a great opportunity to target teenagers so that they can play games in their bedrooms in order to prevent loneliness. You need to improve graphics and other social network platforms to connect more people.
Virtual spaces are very popular games nowadays where people can hang out with their favorite people and make new friends. They can also collaborate and chat with these people through different apps and can attend parties and events. Gamers can provide a great opportunity to marketers to target a new audience and create limitless chances for customers.
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