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BusinessManagementMarketing

Role of Marketing & Influential Strategies

by Shamsul

Role of Marketing & Influential Strategies for Business Growth & Brand Recognition

Marketing is a set of specific activities selected by a company to boost up the selling or purchasing of a product. Through its strategies, companies get access to potential customers concerned about relevant services or products. It relies on research, promotions, and selling strategies. It is not feasible to exclude marketing policies from any organization or company; otherwise, the company will never grow and meet the business objectives. 

In most cases, people do not understand the significance and role of marketing. They consider it as an advertisement to promote selling. In fact, it is just a fraction of marketing. It has many other features such as promotion, distribution of products, creating and designing attractive materials (content for social media and landing pages), efforts to improve clients’ experience, developing market fragments, market research, etc. In short, It is a broad term that covers all the strategies important for the growth of a company or brand to meet the business goal. 

Significant Ps of Marketing

The Ps of Marketing helps in recognizing and utilizing the crucial factor of strategies. These are known as Product, Place, Price, and Promotion. 

1- Product

It is the key and base of marketing. Whatever the nature of the product or service, it is offered to meet clients’ needs. It is essential to provide services or products relying on the motivations and requirements of customers. Instead of paying attention to the physical features of an object, this P compels to develop policies for making the product valuable for clients.

2- Place

The location of planned commodities can be based on physical stores in various cities or countries to the online stores. The sole purpose of the supply strategy is to facilitate potential customers to access your services or products easily and enjoy a good experience throughout the buying procedure. 

3- Price

It is a central part of marketing strategy to price your services and products carefully because it impacts on many other factors like:

  • Your Expected Margin
  • Financial Objectives of Company
  • Trends & Fashion

4- Promotion

It refers to entire communication and marketing that is carried on to showcase the gains of your services within the market to boost up the sales.

Role of Marketing in Business Growth

There are numerous ways that utilize to support your business. Here are some of the essential roles of marketing:

  • Brand Awareness

 Brand awareness helps in making people familiar with your services, product, or brand. Moreover, it makes your brand memorable and trustworthy. As a result, you can get loyal customers that can promote your product on their social networks. 

  • Promoting Traffic

When the number of visitors increases to the website, it leads to boost sales. 

  • Growing Returns

It is the foremost demand of any business to improve sales. In order to obtain this goal, marketing and its effective strategies (SEO, Website optimization, email campaigns, A/B test performance) play an important role.

  • Making Your Brand Trustworthy

Brand loyalty, as well as repeat buying, can be acquired by making your brand trustworthy. Brand loyal amplifies the revenue and offers positive reviews online and through word of mouth. 

  • Checking the Metrics

Metrics support while designing marketing policies. This helps to drive the policies and tracks the improvement. Furthermore, it notifies what to modify or add to optimize the campaign. 

Valuable Marketing Strategies

 It is the combination of varying tactics and techniques. Here are some basic marketing strategies that every business organization must consider:

Marketing Strategy

First of all, determine a marketing plan, reasons to design one, and develop an effective strategy. In the absence of a plan, a brand cannot meet its objectives. 

Direct Marketing

It is a kind of campaign supported by two-way and direct communication that demands to activate a result from a definite audience.

Digital Marketing

It is regulation that pays attention to strategy development in the digital environment.

Mobile Marketing

It is a wide-ranging concept that covers all kinds of campaigns and actions focused entirely on applications (tablets & Smartphones) and mobile platforms.

Email Marketing

It is an effective and money-making technique that is based on delivering emails to your potential clients. Make sure that you have defined the segments just to make them more productive.

Viral Marketing

Every organization’s objective is to make things go viral as it is a sort of marketing that moves from one person to another. It has the power to go unbelievably far without consuming much time.

Inbound

It spots the light on generating important content to catch the attention of qualified web traffic towards the ultimate sale.

Performance Marketing

It is a methodology that utilizes different techniques and gives surety to advertisers that they will pay just for accomplished outcomes.

Marketers should consider four Ps and strategies covering social media, internet forums, and mobile applications to develop an influential channel to trade their products successfully.

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Reliance Marketing
BusinessManagementMarketing

Reliance Industries Marketing | RIL’s Marketing Tactic

by Shamsul

 

Reliance Industries Marketing | RIL’s Marketing Tactic

 

Marketing Strategies of Reliance Industries Limited | Reliance Industries Marketing

 

In 1957, Dhirubhai Ambani after having a useful stint with Aden, A. Besse, and CO., Yemen came back to India and initiated a small yarn trade-based business having 500 sq ft. Mumbai office with a strong desire to establish India’s largest trading company in the coming times. Then Mr. Ambani continued his plan and co-found a commercial corporation (Reliance) with well-known ChampaklalDamani in the 1960s. Although their partnership ended in 1965 Dhirubhai kept working on his firm of polyester business and continued his corporation with Reliance Textile Pvt. Ltd. He also established a synthetic fiber production mill in 1996. In 1985, Reliance Textile Ltd. Was renamed Reliance Industries Limited. With the passage of time Reliance Industries Marketing company kept expanding and started entering into many different businesses.

In the year 1998-99, RIL introduced Reliance Gas as a brand and packaged LPG cylinders of 15 Kg. Between years 1998-2000 RIL constructed integrated IPC (petrochemical complex) in Gujarat (Jamnagar) as the world’s largest refinery. RIL and RPL (petroleum limited) became the two largest Indian companies in 2001 having the highest values of all important financial parameters. However, in 2001-02 they were merged.

In 2005 Reliance decided to split its business into parts and reorganized it. The company was split into 2 industries named RIL and Reliance ADAG (AD, Anil Dhirubhai & AG, Ambani Group) in which later received Reliance Natural Capitals, Reliance Power, Reliance Infrastructure, and Reliance Communications.

Reliance Industries Marketing | RIL’s Marketing Tactic

Segmentation, Positioning, and Targeting Used in RIL Marketing Tactics:

As a brand RIL caters to the diverse needs of varieties of their customers through its wide product range available across RIL’s retail outlets whose services ranged from petrol stations to telecom.

RIL combines different types of segments like demographic, psychographic, geographic, and segmentation variables e.g. gender, behavior, age, region, and income class, etc. RIL describes its differentiated, aggressive, and selective pricing policy according to the relevant target market.

Reliance Industries Marketing | RIL’s Marketing Tactic

Mission:

Its mission is to create value and image for all of its stakeholders, lead through fine governance practices, grow in innovation, enhance operation-related efficiencies, rural prosperity, ensure energy safety of the nation and develop sustainable products.

Reliance Industries Marketing | RIL’s Marketing Tactic

Vision:

“Use of sustainable measures to create value and quality for the nation, improve life quality across the whole socio-economic spectrum while providing help in setting India as a strong global leader in areas and domains where Reliance operates”.

Reliance Industries Marketing | RIL’s Marketing Tactic

Tagline:

Its tagline puts stress upon growth being life.

Competitive advantage used in RIL’s marketing tactic

 

Reliance Industries Marketing | RIL’s Marketing Tactic

Big Conglomerate:

Having 85+ associates and subsidiaries related to RIL, it continues to maintain a strong and leading marketing share and position in India which can also be considered as RIL’s biggest support. As the largest petroleum industry RIL also has its outlets in rural areas of the country. With many subsidiaries and associates, RIL is having a wide business network that is not only limited to India but has spread to five continents. There is hardly any other competitor managing this wide range of services and products alone and being able to lock horns with confidence to this giant conglomerate.

Reliance Industries Marketing | RIL’s Marketing Tactic

Some major competitive benefits of the firm are:

As the largest player in India, RIL has earned a strong name and credible brand image in the eyes of its customers.  Recognition on the basis of many awards, strong profitability, strong financial position, excellent holistic growth focus, interest in CSR activities are helping the brand to keep up with its positive feedback among various stakeholders and investors.

With a wide range of businesses across energy, telecom, retail, petrol, marketing, and advertising through prints, TVCs, billboards, online ads, etc., the company has successfully created resonating image among users thus enhancing brand loyalty.

RIL is surely one of the very few Indian companies that actively are in support of promoting sports in-country as RIL owns Mumbai Indians (IPL team) and holds 65% stakes of ISL to support football promotion in India, it also aims to introduce the best talent available across the country to international level with the help of its league and to make Indian football team recognized in international football ranking.

Reliance Industries Marketing | RIL’s Marketing Tactic

BCG Matrix:

The retail business of RIL has always been a star and Reliance Fresh & Trends have above-average shares in metros, Tier1 and Tier2. Jamnagar refinery’s Global Management and Engineering services and newly launched JIO telecom’s services are a star segment benefiting company.

Reliance pharmaceuticals, Reliance oil & gas, Reliance farms have a decent value of market shares in related sectors and have been growing up and at the moment hold the position of Cashing Cow of the company. The Reliance Broadband, Petrochemicals, and Digital can be made better by investing more or liquidating because they continuously feature as dog segment in the BCG matrix.

Reliance Petroleum has featured by a question mark after many years because its competitor government companies like Bharat Petroleum, Hindustan Petroleum, etc. comparatively hold larger market shares in the relevant sector.

Reliance Industries Marketing | RIL’s Marketing Tactic

Distribution Strategy:

Pan-India channel distributing 1 Million above retailers and growing rapidly. Reliance Digital outlets, points of Reliance JIO while continuously enabling a variety of distribution channels with the help of latest services and platforms RIL holds the largest service and distribution network of the country. With 3,300+ stores pan-India is covering almost 13 million sq. ft retail space. It is growing rapidly and making Reliance country’s biggest retailer.

Reliance Industries Marketing | RIL’s Marketing Tactic

Brand Equity:

In 2016, RIL was ranked 8th, in the top 250 of Global Energy (GEC) companies, by Platts. Reliance is also accountable for nearly 5% of total GOI’s revenues from excise and customs duties. In October 2007, RIL has become 1st Indian company that has crossed the $100 billion capitalization mark in the market. In 2017, RIL ranked 203rd in the Fortune Global list for the world’s 500 biggest corporations. The next year 2018, Reliance retail scored 189th in the top 250 global retailers, further verifying the strong growth of India based on consumer spending.

Reliance Industries Marketing | RIL’s Marketing Tactic

Market Analysis:

With 8, 20,000 crores (INR) or over market capitalization, stocks of RIL have doubled after the telecom launch of Jio sector disruptor. Refinery and Photochem business has always been cash cows of RIL conglomerate. It maintained margins of Petrochem on record levels whereas Retail business was also showing traction signs. Jio managed in disrupting the telecom sector to earn great value dividends and making data a great center of attention.

Strong recent developments have been observed in retail, telecom, digital business, and media. In 2014, with initial investment (4,000 crores) through Independent (IMT) media trust. RIL held a 78% stake of network 18 along with 9% stakes of TV18 making an entry in media.

While talking market capitalization, RIL is surely India’s most worthy firm as it breached almost 7 lac crore in the m-cap mark. It made it the second company that achieved this milestone whereas Tata consultancy services were the first one.

With JioFiber’s launch, a sudden increase in earnings through retail business, improved profit from telecom arm. It doubles the earning from the petrochemical business helped RIL to become the highest ever in quarterly net-profiting in June 2018. The quarter helping in the oil-to-telecom market valuation of the conglomerate as it recently crossed the mark of $100 billion.

Reliance Industries Marketing | RIL’s Marketing Tactic

Customer Analysis:

With a variety of services and product range varying from telecom to oil, RIL deals with a wide range of customers. In the 5-60 year range and furthermore through the retail segment which serves a variety of customers as it has products for everyone’s need. It has customers ranging from the lower and middle class of rural areas to high-class individuals of metros.

Reliance Industries Marketing | RIL’s Marketing Tactic

Promotional Strategy:

Reliance, as compared to other companies, believes in attracting customers through fewer prices offered rather than investing more in promotions. It prefers BTL advertising over ATL due to the same reason of investing worthy money in the launch of new products, retail sector or to raise initial buzz in customers for any new product. Its 2003 marketing slogan was based on impressing the world enough to bind them with RIL products. Reliance Jio’s recent launch was a prime example of their approach.

RIL also invests in creating a strong emotional and social connection with customers. It arranges different rehabilitation-based programs. Also runs campaigns like Education For-All (EFA) which is a social initiative of Reliance Foundation. It provided education to 70,000 or more underprivileged kids in the last 5 years. RIL has also invested in Mumbai cricket of IPL and holds 65% shares of ISL for football.

 

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Ecommerce Marketing Strategies for 2021 and Beyond

by Shamsul

 

Ecommerce Marketing Strategies for 2021 and Beyond

 

According to an estimate, online sales will likely reach 476 billion dollars by 2024. In 2020, the trend of eCommerce is increasing and we saw a 374 billion dollar increase in this sector. This kind of exponential growth provides a great opportunity for marketers to work hard in order to stand out in the market. It’s a great chance to apply unique and useful ecommerce marketing policies.

As more customers are looking for discount vouchers and coupons to shop different products at an affordable cost. Facebook ads, promotional emails, and other social platforms can contribute immensely to this sector. This is a great technique to attain customer’s attention. Therefore, marketers should revise their ecommerce strategies in order to enhance their sales in 2021.

Ecommerce Marketing Strategies of 2021:

Internet is one of the most useful platforms for marketers that they can use in favor of their business and attract more people with effective strategies. For example, better quality and educational content help people to make better decisions while purchasing anything. The use of machine learning data and other channels help marketers to make predictive decisions in order to experience a healthy boom in their business. Here we have reviewed some important factors of ecommerce marketing strategies for 2021.

Content Marketing:

The internet is all about content because without content the use of the internet is not advantageous. From informative articles to funny GIFs and mind-provoking webinars, it is really easy to engage customers because these consumers use these techniques through their devices such as smartphones, laptops, tablets, and so on. But how marketers use them in favor of their business?

Content marketing consists of digital data such as articles, GIFs, pictures, videos, and more. This type of content can easily attract people due to eye-catching visual content and graphics. This is the best way to educate consumers about your offerings, products, or services. The procedure is really simple; you just need to provide people with problem-solving and informative content without any cost and in return, you will make a better impact on your brand or company. You can also tell the specification of your products through content marketing about these services. So, whenever you experience a blog section on any website that it is obvious that they are trying to attract people. But make sure that the data should be helpful, well-researched, and informative. Here are some ideas about content are given:

  • The data should be informative and well-researched.
  • Take benefit of quizzes and comparisons in order to attract people.
  • Use white papers, e-Books, and webinars.
  • Use video content and blog posts.

Applying Content Marketing to Your Business:

If you want to increase the demand for your product and want a leading-edge, then you should produce quality content. In ranking factor, content is among the top 3 on Google because without content internet is useless. This thing predicts the demand for content and it can be advantageous for your brand as it helps to increase the traffic on your website.

If you really want to use ecommerce marketing and want to lead, then you should focus on high search keywords so that consumers can find you with the utmost ease. The high volume means 1000 searches per month and this figure can be useful/worthless for some people. You need to find out some phrases that portray your offerings or services. For example, you can use yoga pants, meditation, or yoga keywords for a yoga store. For this purpose, you need to use keyword analysis tools like Ubbersuggest, Ahrefs, and SEMrush. In this way, you can lead on the internet with the help of these keywords and keyword analysis tools.

It is imperative to prioritize the concept and produce content by keeping the idea in mind. It is really important to focus on keywords, content format, angle, etc while making the content. In this way, you can attain top 10 ranking content on search engines like Google.

Add diverse values and try to make creative content in order to engage customers. When you are done with this process, then publish the content and share it on social and make it achievable for users. It is one of the most helpful methods so rinse and do again.

Referral Marketing:

It is one of the most underrated e-commerce marketing policies. We are influenced by social media and like to share our thoughts and experience. That’s why we always choose those channels as a brand that we can trust and that provide remarkable support and experience. You just need to focus on sharing positive information and news.

Applying Referral Marketing to Ecommerce Business:

Use referral program app or software developer design for your online website. Make sure that the program provides the right incentive. In this method, a discount voucher can do wonders for your product sale. Moreover, share your referral program to social connections, email category, and readers. As an alternative, work in partnership for your benefit with a popular blog, social media activist, and YouTube channels so that you can reach your target demographics. For example, if you offer food-related products, try to collaborate with diet influencers, lifestyle verticals, and diet programs.

Referral marketing is a great method to target your audience with the help of these methods because celebrities can charge a huge sum for endorsing your products. So, it is economical and effective in order to attract Gen-Z and other potential customers.

Omni-Channel Ecommerce Marketing:

If you really want to grow your ecommerce marketing then Omni-channel marketing is a plus. According to research, almost 60 percent of customers compare online stores, 48 percent look for brands, 40 percent in stores, 39 percent in reviews, 23 percent in social networking websites, and 20 percent in video platforms before buying anything. It shows that the consumers are already Omni-channel, that’s why you need to improve ecommerce sites.

Omni-channel is all about focusing on your online marketing existence in order to attract a target audience and produce opportunities to cooperate with your visions.

Applying Multi-Channel Marketing to Business:

Before launching a product, you should focus to collaborate with influencers, utilize demos on YouTube, online ads, and email campaigns. Make sure that the customer easy access to your demos so they should be problem-solving and clear their doubts. You can use AI and machine-learning platforms to predict data and consumer behavior.

Another important factor is product recommendations and promotional messages. Irrelevant and unconstructive information can create a bad impact on your brand. Plus, you can send birthday wishes to consumers through email communication and also offer promotional deals. Incentives can make a great difference in your sales and reach. Give discount offers to loyal consumers, personalized admiration videos, and smart retargeted ads.

In short, ecommerce marketing is really effective and useful for engaging consumers. It totally depends on you to find out what is important for your e-commerce website. Sadly, this process can be time-taking and hectic but in the end, you will get your desired results.

 

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SWOT Analysis of Google
BusinessManagementMarketingSWOT & PESTLE 

Google SWOT | SWOT Analysis of Google

by Shamsul

 

Google SWOT | SWOT Analysis of Google

 

The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Google represents the adopted internal and external marketing factors. Google is one of the leading search engines in the world and they are improving their growth and working by inducing innovative technologies and features to their system. They are growing exponentially in terms of technology and popularity.

Google was founded by Serge Brin and Larry Page in 1988. Both founders created a huge tech company as a research task. Now, it is one of the major tech giants in the media. This worldwide famous search engine has changed the face of the digital world. It makes life easier and people can get information about anything in just a matter of seconds. Now, everything is at your single click. The success of Google is due to its innovative and game-changing operations. If you want to fully understand the working and operations of Google, then you have to read this article completely. In this article, we will analyze Google SWOT (strengths, weaknesses, opportunities, and threats) including google marketing strategies.

 

Company Name:  Google (a subsidiary of Alphabet Inc.)

Founder:  Larry Page, Sergey Brin

Year founded:  September 4, 1998, Menlo Park, California, United States

Headquarters:  1600 Amphitheatre Parkway, Mountain View, California, U.S.A

CEO:   Sundar Pichai (Oct 2, 2015–)

Industry:  Technology Company

Type: Public

Area Served: Worldwide

Products & Services: List of products

Employees (2019): 118,899

Annual Revenue (FY2019): $161.86 Billion

Profit | Net income (FY2019): $34.34 Billion

Subsidiaries: YouTube, Firebase, Google.org,

 

 

Google SWOT | SWOT Analysis of Google

Strengths of Google:

 

  • Emperor of the Online Search:

There is nothing wrong to say that Google is the emperor of online search and information. According to Statista, Google has a market contribution of 87 % in desktop searches. This thing makes Google an unbeatable search engine.

  • Unconquerable:

The competitors of Google are far behind from its position, that’s why Google is an unconquerable search engine worldwide. Bing is at second number with a market share of 6.4 % and Yahoo with 2.8 %. This market share of Bing, Yahoo, and Baidu is very low as compare to Google.

  • Powerful Brand:

No doubt, Google is one of the powerful search engines in the world right now. Google is at number 2 in the category of the most valuable brand after Apple. This ranking is issued by Forbes.

  • Brand Assessment:

According to Forbes, the brand worth of Google is 207 billion dollars in 2019. This kind of brand value makes Google a powerful search engine.

  • Search Queries:

Google is one of the largest traffic generators with more than 40000 search queries per second. It means approximately 3.5 billion search queries in a day. This is the reason why Google has the biggest following over Yahoo, Baidu, and Bing.

  • Revenue:

In 20019, Google has earned 161 billion dollars through Ads. Now, you can understand its exponential growth and reach.

  • Flexibility:

Not only PCs and laptops, but Google has also changed its working successfully and offer the best technology to android and mobile. With this technology, they can compete with Apple.

  • Fast Growth:

As the working and operation of Google is exponentially increasing day by day, the company had 300 workers in 2001 but currently, 118900 workers are working under the banner of Google. This type of exponential growth is very huge.

 

Google SWOT | SWOT Analysis of Google

Weaknesses of Google:

 

  • Privacy Strategies:

Google has been criticized by many professionals and experts due to its extreme dependence on privacy and hiding info about algorithms. But Google immediately addresses these issues and streamline their work.

  • Overreliance on Ads:

Overdependence on advertisement is one of the biggest weaknesses of Google. Almost 83 % of its total revenue comes from advertisement ventures. This kind of overreliance on ads can be the biggest weakness for Google.

  • Boycott from Main Advertisers:

Many major companies like AT&T, Verizon, Johnson & Johnson, L’Oreal, and the BBC, the Guardian, etc boycotted YouTube and Google when they find out that their advertisement runs alongside hated and extremist content. This thing badly affected the image of YouTube and Google. After seeing such problems, many other companies like Audi, Tesco, Havas, and so on also boycotted Google.

  • Unreasonable Business Practices:

Google take benefit of its growth and power and started unfair business practices and revoke the admittance of many new players. They also set the default search engine on Apple’s browser which creates a bad impact on people.

  • Violation of Privacy:

Google also breach the European Union’s online privacy rules. Due to this reason, they were fined 56 million dollars by France’s top court.

  • Failure in Mainstream Media Revolution:

Before the appearance of Facebook, Twitter, and YouTube, many people used Google for getting information and news. But after the emergence of social media giants, many people get information from these sites. But Google also launched Google Plus and Shoelace but these platforms weren’t successful and Google decided to shut it down.

  • Poor Pricing Policies:

Google increased its subscription cost of its YouTube TV Service from 49.99 dollars to 64.99 dollars monthly. Due to this reason, they faced a huge backlash from experts. Other streaming platforms such as Netflix and Disney+ offer their subscription at much lower rates. This kind of poor pricing strategy has damaged the company’s image. They also lose 2 million followers on YouTube due to these issues.

  • Workers Protest:

In 2020, almost 16000 workers of Google filed a petition to cancel Google’s G-suite offerings in case of the ‘’Black Lives Matter’’ protest. This thing has created a bad impact on users and society.

 

Google SWOT | SWOT Analysis of Google

Opportunities for Google:

 

  • Wearable Technology:

The wearable industry is growing rapidly like smart-watch and fitness bands. Keeping this factor in mind, Google has acquired Fitbit in 2019 for 2.1 billion dollars in order to give a tough time to Samsung and Apple. If Google successfully pursues this thing, then it’s a big opportunity for them to increase their revenue or profits.

  • Android OS:

Google also introduces many innovations and technologies in the Android Operating System. This thing will strengthen their exposure and also help to compete with Apple.

  • Google Play and Google Glasses:

In order to increase their reach and exposure internationally, Google is launching Google Play and Google Glasses. This thing will improve their growth and progress.

  • Google Cloud Platform:

Almost 8.9 billion dollars of Google’s total revenue generated from the Google Cloud Platform. It is imperative for Google to diversify cloud services to earn more profits and revenue.

  • Distant Work:

Due to COVID-19, the use of remote work is increased and many platforms video calling giants like Microsoft and Zoom earn revenues. That’s why Google decided to add new video calling features to Gmail so that people can do their work efficiently from home due to the pandemic.

  • Focus on Emerging Markets:

Google enhanced its cloud offerings in emerging markets by offering high-speed internet. They provide reasonable 4G internet in Kenya to expand its operation. These markets can give a major boost to the company’s working and profits.

  • Cloud Store:

Recently, Google launched the latest digital store that provides cloud-related software. They also collaborated with MobileIron, Inc., to assemble its cloud Orbitera. These kinds of innovations can help them to streamline their technologies.

  • Non-Advertising Profits:

Google should diversify its non-Ad business model, that’s why they launched many paid services like YouTube TV Subscription, Hardware, and Google Cloud.

 

Google SWOT | SWOT Analysis of Google

Threats of Google:

 

  • Loss in Market Shares:

Due to recent events, there is a chance that Google may face a decline in its advertisement sector. This is because of the rising impact of heavyweights competitors like Instagram, Facebook, Snapchat, and Amazon.

  • Gender Bias:

James Damore published a memo emphasizing Google’s diversity policy. This memo becomes controversial due to the problem of gender bias. These types of threats can affect the company’s name and image.

  • Modification of Info:

Google also faced huge criticism due to its alleged partnership with China over a project of search engine named Dragonfly. This thing hurts the feeling of many users and that’s why it can be the biggest threat. Google should control such kind of issues to maintain its position.

  • Anti-trust Controversies:

Google has been indulged in many anti-trust scandals by both EU and US lawmakers. They were also fined 5 billion Euros by EU anti-trust regulators.

  • Censorship Policy:

Google also experienced a huge backlash over its censorship policy. Many whistleblowers have started leaking development over its ideological and political bending.

  • Contenders:

The major competitors of Google are Amazon and Facebook. They introduce innovative features day by day in order to compete with Google. It can take attention from Google due to their outdated features.

  • Financial Insecurity Due to COVID-19:

As we know, Coronavirus damaged the working and operation of many companies. Google’s advertising revenue decreased and they also facing a crisis due to these uncertain events. Many experts predicted that these types of uncertainties can damage Google’s profits and operations.

  • Disputes with China:

Google was planning to introduce its cloud services in China, but they had to cancel this plan due to political tension with China. As China is a big market, this kind of uncertainty can threaten the company’s profits and revenues.

 

Google SWOT | SWOT Analysis of Google

Conclusion:

 

Now, you can completely understand Google. Despite all the kickbacks, Google is still going strong and incomparable in online search engine. It becomes unbearable if Google addresses its weaknesses and threats. With the help of Google, you can get a bunch of information in just a matter of seconds. But one thing is important; Google should focus on addressing its weaknesses and threats. They have the potential to earn more profits by streamlining their operations. In short, Google is far better than many other search engines.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

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