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Rolex SWOT
BusinessManagementMarketingSWOT & PESTLE 

SWOT Analysis of Rolex, Its Competitors, and USP

by Shamsul

SWOT Analysis of Rolex, Its Competitors and USP

 
Rolex is a reputed name in the lifestyle and retail sector. It is known for its luxury watches and accessories. This SWOT analysis of Rolex elaborates four main factors such as strengths, weaknesses, opportunities, and threats. Rolex is a revered brand that is very popular among accessory lovers. We will talk about its working, performance, competitors, and unique selling proposition today. When it comes to luxury watches, the first name that comes to our mind is Rolex. Let’s get started.
 
 
Company Name: Rolex
 
Founders: Hans Wilsdorf, Alfred Davis
 
Founded: 1905, London, UK
   
 
Parent Company: Wilsdorf Foundation
 
CEO: Jean-Frederic Dufour (2014-)
 
Type: Watches and Accessories
 
Sector: Lifestyle and Retail
 
Tagline: “A crown for every achievement”
 
Unique Selling Proposition: Luxury Watches for Achievers
 
Customers: Premium Watches Segment
   
 
Target Consumers: High-Income Buyers
 
Revenue: $4.7 Billion (2020)
 
Net Income: $7.9 Billion (2020)
 
 
Strengths of Rolex – SWOT Analysis of Rolex
 
  1. Rolex is one of the reputed names in the luxury watches. They have established this name successfully by manufacturing and selling premium watches.
  2. Rolex is a game-changer in terms of brand image. The company has a strong image globally.
  3. Rolex developed the first waterproof watch for divers. It has also introduced automatic dating watch.
  4. Rolex is the largest manufacturer of premium watches in the world.
  5. Rolex has successfully established itself a premium brand with the help of excellent advertising. Many celebrities are the brand ambassador of Rolex.
  6. Rolex sponsor various international events and global sports events.
  7. Rolex is selling its watches in more than 100 countries.
  8. The numbers of employees of Rolex are more than 2500.
 
 
Weaknesses of Rolex – SWOT Analysis of Rolex
 
  1. The image of Rolex is at risk due to the counterfeit products.
  2. Rolex is facing stiff competition from competitors. The competitors are investing heavily in research and development.
 
   
 
Opportunities for Rolex – SWOT Analysis of Rolex
 
  1. The company could develop separate product lines to attract and target new consumers. They could do this under the Rolex brand.
  2. They have a great chance to penetrate in the emerging economies as they offer growth opportunities for the company.
  3. By investing in digital segment, Rolex can achieve a new dimension.
 
 
 
Threats to Rolex – SWOT Analysis of Rolex
 
  1. The gap between introducing new products can shift the customers to other brands. The competitors are introducing new lineup constantly which can threaten the performance of Rolex.
  2. Duplicate products and fake brands can hurt the business of Rolex.
  3. The heavy taxes on watches and expensive gifts from the government are a big threat to Rolex.
 
 
Competitors of Rolex:
 
  1. Omega
  2. Hublot
  3. Swatch
  4. Rado
  5. Breguet
  6. TAG Heuer
  7. Richemont
  8. Patek Phillipe
 
 
 
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  SWOT Analysis of Amul  
 
 
BusinessMarketingSWOT & PESTLE Writing
 
SWOT Analysis of Amul with Unique Selling Proposition
 
 by Shamsul  
 
 
 
 
 
 
 
SWOT Analysis of Amul, Competitors and USP
 
 
Amul (Anand Milk Union Limited) is a respected brand in India’s food & beverages sector. This SWOT analysis of Amul shows the strengths, weaknesses, opportunities, and threats of Amul. It consists of both internal as well as external strategic factors. This tool is a proven method that helps to identify the business and performance in the light of competitors. It also demonstrates its unique target marketing, Unique Selling Proposition (USP), and positioning.
 
 
Parent Company – Amul
 
Category – Food Items
 
Sector – Food & Beverages
 
Tagline – “Utterly Butterly Delicious”
   
 
Unique Selling Proposition (USP) – Trusted Dairy Products in India
 
Segment – Consumers who need milk for daily use
 
Target Audience – Lower, Middle, and Upper Class
 
Product Portfolio of Amul:
 
The following mentioned brands are the famous products of Amul,
 
 
1- Amul Butter
   
 
2- Amul Cheese,
 
3- Amul Kool
 
4- Amul Ice Cream
 
5- Amul Chocolates
 
Sales Turnover: 392 billion Indian rupees (Oct 11, 2021)
 
 
 
 
Strengths of Amul – SWOT Analysis of Amul
 
  1. There is no doubt that Amul has high brand equity. It is the largest milk-based manufacturer with a high recall value.
  2. Nearly 3 million milk producers linked with this company that provides milk on a daily basis without any interruption. This remarkable distribution shows the strength of Amul.
  3. When it comes to pouched milk, it is unbeatable in the world.
  4. Amul is known for its high-quality products and largest food brand in India.
  5. Its product portfolio is really vast as it offers milk, butter, ghee, yogurt, cheese, and ice cream.
  6. Nearly every product of Amul is cost-effective. That’s why it has a loyal and huge consumer base.
  7. In the butter segment, it is a market leader in India. It has a competitive edge over competitors in terms of butter.
  8. The company is responsible for White Revolution.
  9. Amul’s solid and effective marketing strategies and campaigns help them a lot in building a robust presence.
  10. Its products are widely available at grocery stores, online platforms, and retail outlets. You can easily get its products from anywhere.
 
 
 
 
Read Also: KNOW THE SUCCESSFUL BUSINESS STRATEGIES FROM PESTLE ANALYSIS OF AMUL
   
 
 
Weaknesses of Amul – SWOT Analysis of Amul
 
  1. In the chocolate segment, Amul has a low market. Its competitors like Cadbury and Nestle are doing a fantastic job.
  2. The food and beverage market is highly dense, with many international and domestic players. They are continuously weakening the market share of Amul in different segments such as chocolate and ice cream.
 
 
Opportunities for Amul – SWOT Analysis of Amul
 
  1. Amul has a better opportunity to target new consumers by introducing new products in the chocolate and ice cream segment.
  2. They can enhance their reach or presence by targeting India’s neighboring countries and rural areas.
  3. The increase in people’s purchasing power can help increase the business of Amul.
  4. They can make partnerships with restaurants, resorts, and hotels.
 
 
Read Also: MARKETING STRATEGIES OF AMUL | AMUL MARKETING
 
 
Threats to Amul – SWOT Analysis of Amul
 
  1. The fierce competition from international players and local companies can reduce the market value of Amul.
  2. Current economic recession and inflation can also affect the business.
 
Competitors of Amul:
 
  1. Nestle.
  2. Baskin Robbins.
  3. Kwality Walls.
  4. Britannia.
  5. Cadbury.
  6. Mother Dairy.
 
 
 
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  Pestle Analysis of Amul  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
Know the Successful Business Strategies from PESTLE Analysis of Amul
 
 by Shamsul  
 
 
 
 
 
Know the Successful Business Strategies from PESTLE Analysis of Amul
 
 
 
 
 
PESTLE Analysis of Amul
 
PESTLE analysis investigates the business strategies of any organization, business, or company. It involves many political, economic, social, technological, legal, and environmental factors. These factors create a huge impact on companies and offer different scenarios to understand the working strategy of the business. This PESTLE analysis of Amul highlights its market dynamics, business strategy, and other external factors. They can improve their business by evaluating their business using this tool and these factors. Let start the PESTLE analysis of Amul:
 
 
 
 
Political Factors – Amul PESTLE Analysis 
 
 
 
 
We believe that a business grows rapidly in a favorable political environment. Due to the stable political conditions in Mumbai, Kolkata, and Pune, Amul achieved 11.35 % growth within a few months. Moreover, the company has successfully built long-lasting relationships with milk producers and distributors. It is because Amul gives them attractive prices and is really committed to them. Amul has established its milk procurement operation with the name of “Amul Pattern” in West Bengal. Simultaneously, the company has developed new milk societies in Punjab and Gujarat. 
 
They provide high-quality feed and vet services to the cattle. The last two years were tough because of the lower consumption of dairy products in China and the import/export problem. This goes the same for Germany and automatically lowers the company’s growth. If the local and State government support the company, it can achieve the highest progress and procurement rate, and these factors are enough to take Amul to the next level of success.
   
 
 
 
 
Economic Factors – PESTLE Analysis of Amul
 
 
 
 
Due to the low milk procurement rate in different countries, Amul has significant advantages. As a result, the price of its products such as butter and milk powder reduced, which added benefits to the company. The price of powdered milk improved from 130 t0 150 and the milk procurement prices were also affected by 4 to 5 per liter. There is no doubt that the international and local economies are facing a recession, and the high cost of transportation can create supply chain problems. They can face trouble in providing their products to end consumers due to the rising transportation costs. The prices of diesel and milk were increased in 2019, resulting in the company’s expensive milk transportation. The increase in bank commission and interest rate is another big factor.
 
 
 
 
Social Factors – PESTLE Analysis
 
 
 
 
Society and culture are two important social factors, and it points out the buying decision of an individual. Several other factors play a significant role in this matter, such as families, friends, reference groups, and peer groups. Thus play a significant role in the consumption of any product and show the buying power of consumers. The company has effectively benefited from the above factors by targeting children and women. They have a strong segment in their product portfolio for children and families. Another factor that is playing a major role is the vegan lifestyle. 
 
People are turning to vegan products rapidly these days, and it can hurt the dairy business because most of its products are made from ingredients obtained from animals. But, the overall standing of Amul is in beneficial condition because a large number of its dairy products are used in Indian households every day. Everything is made from milk from morning tea to desserts, ice creams, and much more. The culture of junk or fast food also promotes certain things like the consumption of ice cream.
 
 
 
 
Technological Factors – PESTLE Analysis of Amul
 
 
 
 
As a big food and beverage company, Amul realizes the need for the latest technologies. Due to this purpose, they invest in the latest technologies and replace them with old technologies. It helps them produce products in less time and easily retain their consumer base. The company has invested 600 to 800 crores in a milk processing plant in recent years. Moreover, the company is also expanding its units which require a lot of money. Every dairy company is adopting new technologies in order to improve milking animals and productivity. Although some of the steps are a little faulty, they can use them incorrectly to fulfill the market requirements. The new technologies are fortified with smart identities and chips. It can help companies to increase the productivity and health records of the cattle.
   
 
 
Legal Factors – PESTLE Analysis
 
 
 
 
If you are an international organization, you face different legal problems according to the country you are operating in. In 1998, the company observed various dairy companies using its name on its milk pouches. These companies were operating with “Amul Taza” and “Amul Shakti” which was really distressing for Amul. They were using the same packaging and name. They were giving tough competition to Amul in rural markets because of their lower prices. This was creating confusion in users’ minds, but Amul has successfully offered high-quality milk and products. They also filed cases against these dairies and finally won. These factors can disturb any company’s image and revenue stream, and you should use proper legal channels to fight against these fake companies or brands.
 
 
 
 
Environmental Factors – PESTLE Analysis of Amul
 
 
 
 
Global warming is a major factor that is influencing the working of companies. As a big company, Amul understands its duty to protect the motherland. The latest technologies are running on gas, fuel, and electricity that are damaging the environment. Improper waste management is also polluting the environment. Every company is trying to use sustainable resources so that they can contribute to protecting nature. Amul has received National Energy Saving Award in 2018, which was a big success for the company. They are also reducing their carbon footprint and encouraging farmers to create nurseries. To conclude, this PESTLE analysis of Amul is enough to understand all the critical external factors.
   
 
 
 
 
 
 
 
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  Amul Marketing  
 
 
BusinessManagementMarketing
 
Marketing Strategies of Amul | Amul Marketing
 
 by Shamsul  
 
 
 
 
 
 
 
Marketing Strategies of Amul | Amul Marketing
 
 
 
There are some brands that gain success, but few gained the people’s emotions and hearts. Amul is one of them and we all have heard the tune ‘’ Amul Doodh Peeta Hai India’’ in our childhood. But the question is, how did Amul gain this success? In this guide, we will discuss the various marketing strategies of this brand. If you really want to understand the company’s success story and looking for some inspiration for your business, then you should read Amul Marketing Strategies in this post.
 
Amul Marketing
 
Branding:
 
Branding is the first factor in Amul’s marketing strategy. The main tagline of the company ‘’The Taste of India’’ shows the nationalism of the company. Moreover, Amul marketed all its offerings with one name that merely cost 1 percent of the advertising. They don’t pay much huge sum on advertising because their strong brand name and effective branding strategy help them to save money in this sector.
   
 
Amul Marketing
 
Product Portfolio:
 
The product portfolio of Amul is mainly consisting of dairy products. They offer a wide variety of dairy products to a large number of audiences. Other brands of Amul such as Baskin Robbins, London Dairy, and more also secured specific markets and audience. But, they have known for their dairy products and a b biggest company in this sector. The regular consumers of Amul are mostly economic and middle-class people. The major success of Amul in the relative market is its product pricing.
 
Amul Marketing
 
Pricing:
 
Product pricing is another important factor in the marketing strategy of Amul. In my opinion, this strategy is the promotional strategy of Amul. Their dairy products are really cost-effective and used on regular basis. Their products are really affordable for every type of customer and make it a valuable brand in the eyes of users. It also helps them to retain their customer base. As a big FMCG company, Amul has a well-planned distribution, storage, and production network. Despite all the expenses, they provide low-cost and quality products to customers that give them a competitive edge in the market. Their cost-effectiveness and cooperative structure mainly consist of three-tier programs.
 
     
  • Amul has cooperative societies at the rural level for producing milk.
    •  
  • They have milk unions at the district level for processing.
    •  
  • They have milk federations at the state level that are responsible for consolidation.
    •  
 
This type of transparent 3-tier model makes everyone happy from investors to suppliers and customers. With the increasing prices, their prices automatically increased. This marketing strategy of Amul shows the 75 percent factors. So, what was the remaining 25 percent?
   
 
Amul Marketing
 
25 Percent Advertising:
 
Without proper and effective advertising, it is really hard to get the attention of customers. They don’t know about your offerings and brand until you incorporate an effective marketing strategy. Amul has the record of the longest-ever advertising campaign. Now, when you talk about dairy products, the first brand that comes to your mind is Amul. The company used various catchy taglines that created a great impact on the mind of customers. Their video or picture advertising definitely warms your heart.
 
Amul Marketing
 
Digital Marketing:
 
To be honest, the presence of Amul on television is not so big. But, they are available on every platform such as Instagram, Facebook, Twitter, and other digital channels. They market their products on these channels and take customer feedback to solve the complaints. These important marketing strategy factors of Amul made the company a prominent leader in the relative sector. The basic survivor of the company is its vigorous focus on integrity and quality. No doubt, Amul is a leader in its sector.
   
 
 
 
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