CHAPTER 3 –
Create An Attractive Title For Your Readers
Create an attractive headline of perfect blog post for your readers
You know what you’re going to write about and how.
Without wanting to put pressure on yourself, you’ve arrived at arguably the most critical stage for the success of your perfect blog post is its title.
Choosing a good title will guarantee you visibility on search engines, a much greater number of views, and strong engagement on social networks. This is a crucial step in writing a blog post.
Conversely, a clumsily constructed title will send you straight into Internet limbo, and only some will ever see your content, no matter how good.
Don’t worry – we’ve put together some simple, actionable rules below to know which, if you follow them, will put you in the first category.
RULE 1 – Contain approximately 90 characters and 15 words
If you want simple and concrete advice, here is one.
A recent study by American expert Buzzsumo analyzed millions of articles on Google and Facebook. In particular, they observed the relationship between the length of titles and the circulation of articles. Here are two interesting graphs they published:
Buzzsumo Study – Length of titles in terms of words
Buzzsumo Study – Headline length in terms of characters
Therefore, Buzzsumo has discovered that the average size of the most popular perfect blog post titles on Google and Facebook is around 15 words and 90 characters.
We encourage you to get as close to these numbers as possible for your title.
RULE 2 – Faithfully reflect on the content of the perfect blog post
There is no point in “tricking” your readers with a mouth-watering headline that does not reflect the article’s content in any way.
This one will spend very little time there before realizing the deception and will certainly not share it on social networks.
These two negative signals are considered in the Google algorithm, which will penalize your perfect blog post in its results until it no longer displays at all.
So be honest and remember: your perfect blog post must first and foremost be attractive to your target audience; they are the ones to be won over.
RULE 3 – Include a number or a number
Statistics also show that numbered lists and headlines with one number work better than others – readers are more likely to click on your headline, spend more time on your perfect blog post, and finally share it.
The reason is simple: Rankings are quick to navigate and easy to understand – whatever your readers are looking for.
So do not hesitate to offer quantified lists of:
Advice
Lessons
Ideas
Ways to do
Receipts
Tips and tricks
Secrets
Etc.
Ex: “Building your Google MyBusiness page in 5 steps” is more attractive than “Building your Google MyBusiness page.”
RULE 4 – Clearly display the expected profit
Your title will be more attractive than the benefit or result you promise will be clear and concrete.
Feel free to write in the title what your reader can expect from what you explain in your perfect blog post.
Ex: “How to triple your productivity with the Mobius Web method.”
RULE 5 – Promise Quick Results
Along the same lines as the previous rule, your readers aren’t just looking for a result – they want it to be done quickly.
Respond to their impatience by indicating in your headline how long it takes to get the results or implement your proposed solution.
Ex: “Repair your water heater in 5 minutes flat” will get more clicks than “How to repair your water heater.”
RULE # 6 – Refer to the current year
Your readers are fond of recent, up-to-date information and will pay much more attention to it.
Please include the year (or even the month) in your title when possible.
Next year, you will only need to update the perfect blog post and refresh the year in the title to keep your title attractive.
Ex: “The Relais & Châteaux 2020 guide” will attract more clicks than “Relais et Châteaux Guide,” which is too vague and may as well be out of date.
RULE # 7 – Rely on emotional marketing by playing on the proper adjectives
Your reader isn’t just looking for information; they are looking for the BEST information. This is also reflected in the search terms: Internet users, for example, will rather search “the MOST BEAUTIFUL beaches in Colombia” than simply “beaches in Colombia.”
Likewise, he will naturally be more attracted to a site that promises him an unforgettable trip or surprising recipes than another site that “simply” promises a trip or recipes.
Play on this emotional aspect by using one or more adjectives or superlatives in your title. This will increase the reader’s curiosity and encourage them to take a look at your perfect blog post. Here are some adjectives and other frequently searched terms that may help:
Essential
Effective
More beautiful/beautiful
Better
Fast
Easy
Unique
Free
Unbelievable
Unavoidable
Surprising
Magical
Unmissable
etc.
RULE # 8 – Arouse Curiosity
This advice is evident, too, but as explained above, your perfect blog postonly makes sense if it adds value – something new to your reader.
Writing a perfect blog post titled “The 7 Colors of the Rainbow” will have very little chance of creating a buzz …
Don’t hesitate to pique your readers’ interest by wording your headline in a way that piques their curiosity.
Ex: “The 7 surprising secrets of the Parisian Metro” works better than “7 things to know about the Parisian Metro.”
WHAT YOU MUST REMEMBER
You need to create a perfect blog post title that will spark readers’ curiosity and respond to their Google searches.
To summarize :
Your title should clearly explain the subject of your perfect blog post and the result/benefit you are proposing.
Make your headline more appealing with superlatives and a (somewhat) sensationalist twist.
Include the year of publication in the title.
With a finely crafted title, you’ve already made sure to attract a good number of internet users whose curiosity you will have piqued.
Now it’s time to create the content they’ve been promised, obviously starting with the intro.
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