SM Investments SWOT Analysis, USP and Competitors
SWOT is a reliable management framework to analyze any business or brand. Moreover, it helps to identify the strengths, weaknesses, opportunities, and threats of an organization. SWOT is a combo of internal and external business factors. Hence, corporations like SM Investments are utilizing this tool to enhance their performance in the market. It enables a company to benchmark its position. In the retail and lifestyle sector, SM Investments is a giant. Below, we are going to discuss a complete SWOT analysis of SM Investments along with its competitors and unique selling proposition (USP).
SM Investments SWOT Analysis
Company Name: SM Investments Corporation
Founders: Henry Sy
Founded: 1958, Manila, Philippines
CEO: Frederic Cuyegkeng DyBuncio
Type: Department Stores
Sector: Lifestyle and Retail
Tagline: We’ve Got It All For You
Unique Selling Proposition: Affordable prices with authentic quality
Customers: Departmental stores for retail and lifestyle products
Target Consumers: Middle and upper-middle class
Net Income: P38.5 billion in 2021
Strengths of SM Investments | SM Investments SWOT Analysis
- SM Investments is one of the most dominant players in the Pilipino retail and lifestyle sector with more than 45 stores.
- It has more than 180 stores countrywide.
- The biggest strength of the company is its SM Foundation, Inc. which is running CSR activities.
- The corporation has several subsidiaries such as SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC), etc. They are the company’s major strengths.
- On the other hand, International Toyworld is also a subsidiary of SM Investments.
Weaknesses of SM Investments | SM Investments SWOT Analysis
- The company does not have a strong global presence. It is not present in many regions or locations of the world.
- SM Investments also lacks e-commerce and online shopping technology.
Opportunities for SM Investments | SM Investments SWOT Analysis
- The increasing disposable income of people can provide plenty of growth opportunities for the company.
- Venturing into international markets can help the company to achieve maximum exposure.
- They should acquire smaller brands and retail chains in order to grow their business.
- They must invest in advertising and promotion in order to increase brand visibility. In this way they can target more customers easily.
Threats to SM Investments | SM Investments SWOT Analysis
- The company has a different FDI policy which is a major threat.
- CRM is not so good in place.
- Labor union relations are not so constructive which is another threat to the company.
Competitors of SM Investments:
- Mercuries & Associates
- Home Retail Group
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