SM Investments SWOT Analysis | Discover its Sustainable Businesses

SM Investments Corporation

by Shamsul
SM Investments
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SM Investments SWOT Analysis, USP and Competitors


SWOT is a reliable management framework to analyze any business or brand. Moreover, it helps to identify the strengths, weaknesses, opportunities, and threats of an organization. SWOT is a combo of internal and external business factors. Hence, corporations like SM Investments are utilizing this tool to enhance their performance in the market. It enables a company to benchmark its position. In the retail and lifestyle sector, SM Investments is a giant. Below, we are going to discuss a complete SWOT analysis of SM Investments along with its competitors and unique selling proposition (USP).

SM Investments SWOT Analysis

Company Name: SM Investments Corporation

Founders: Henry Sy

Founded: 1958, Manila, Philippines

Headquarters: Philippines

CEO: Frederic Cuyegkeng DyBuncio

Type: Department Stores

Sector: Lifestyle and Retail

Tagline: We’ve Got It All For You

Unique Selling Proposition: Affordable prices with authentic quality

Customers: Departmental stores for retail and lifestyle products

Target Consumers: Middle and upper-middle class

Net Income: P38.5 billion in 2021

Strengths of SM Investments | SM Investments SWOT Analysis

  1. SM Investments is one of the most dominant players in the Pilipino retail and lifestyle sector with more than 45 stores.
  2. It has more than 180 stores countrywide.
  3. The biggest strength of the company is its SM Foundation, Inc. which is running CSR activities.
  4. The corporation has several subsidiaries such as SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC), etc. They are the company’s major strengths.
  5. On the other hand, International Toyworld is also a subsidiary of SM Investments.

Weaknesses of SM Investments | SM Investments SWOT Analysis

  1. The company does not have a strong global presence. It is not present in many regions or locations of the world.
  2. SM Investments also lacks e-commerce and online shopping technology.

Opportunities for SM Investments | SM Investments SWOT Analysis

  1. The increasing disposable income of people can provide plenty of growth opportunities for the company.
  2. Venturing into international markets can help the company to achieve maximum exposure.
  3. They should acquire smaller brands and retail chains in order to grow their business.
  4. They must invest in advertising and promotion in order to increase brand visibility. In this way they can target more customers easily.

Threats to SM Investments | SM Investments SWOT Analysis

  1. The company has a different FDI policy which is a major threat.
  2. CRM is not so good in place.
  3. Labor union relations are not so constructive which is another threat to the company.

Competitors of SM Investments:

  1. Mercuries & Associates
  2. Home Retail Group
  3. Dillard’s

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