Tag:

Business

L’Oreal SWOT Analysis
BusinessManagementMarketingSWOT & PESTLE 

SWOT Analysis of L’Oreal, Competitors and USP

by Shamsul

SWOT Analysis of L’Oreal, Competitors and USP

L’Oreal is a big name in the beauty industry. SWOT analysis of L’Oreal presents its strengths, weaknesses, opportunities, and threats. The brand has benchmarked its business successfully and thus it is a leading name in the relative market. They have gained huge popularity in a short span of time and it is all because of the strong product portfolio, marketing & advertising strategy, and business performance. Hence, L’Oreal is one of the biggest names in the FMCG sector. Today, we will talk about the internal and external factors of L’Oreal, its competitors, and UPS.

Parent Company: L’Oreal

Native Name: L’Oréal S.A. (French pronunciation: ​[lɔʁeal])

Established: July 30, 1909, Paris, France

Founder: Eugène Schueller

Head office: Clichy, France

CEO: Nicolas Hieronimus (May 1, 2021–)

Area Served: Worldwide (over 150 countries)

Industry: FMCG (Leading the world in beauty and pioneering the world of beauty tech)

Category: Cosmetics and Personal Care

Slogan – ‘’Because you’re worth it’’

Products: Makeup, Skin Care, Men & Hair Products

Number of Employees (2020): 86K

Total assets: (2019) – €43.81 billion  

Revenue: (2019)  – €29.87 billion

Net Income: (2019) – €3.75 billion

Subsidiaries: 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more.

Strengths of L’Oreal | SWOT analysis of L’Oreal

  • The R&D department of L’Oreal is really strong. Specifically, they are continuously offering innovation and useful research to make the company better. This thing shows that the company provides the best personal care and cosmetic products to their users.
  • When it comes to growing cosmetics companies, L’Oreal is a leading name despite all the stiff competition.
  • Its customer-centric advertising strategy is the main reason of its strength.
  • With more than 80,000 employees, L’Oreal has a strong workforce globally.
  • From the complete range of hair care, skincare, makeup, and perfumes, L’Oreal contributes to the pharmaceutical and dermatological sector.
  • It has 50 manufacturing plants in different world locations and is actively present in more than 130 countries.

Weaknesses of L’Oreal | SWOT analysis of L’Oreal

  • The company has a weak hold on its segments and subdivisions due to its de-centralized organizational structure. It is one of the major weaknesses of L’Oreal, and it can create problems in the future.
  • The cosmetic industry is very deep due to the availability of many well-established brands. So, L’Oreal is facing tough competition from others.

Opportunities of L’Oreal | SWOT analysis of L’Oreal

  • L’Oreal only targets upper-middle-class people, but they have a chance to target every segment of consumers to gain a competitive edge over competitors. They can expand their reach to other countries to increase their footprint.
  • The company can increase its market share by introducing some innovation in its product portfolio.

Threats of L’Oréal | SWOT analysis of L’Oreal

  • The competition in the cosmetic industry is continuously increasing thus it is an alarming thing for L’Oréal.
  • Economic downturn, fluctuating dollar prices, disorder in supply and demand can lead to many problems.
  • Some of the products of L’Oreal are irrelevant that can upset the customers. So, customers target other brands that offer basic and relevant cosmetic and beauty products. So, it can be a significant threat for the company.

Competitors of L’Oreal:

The personal care and cosmetic sector are really dense due to the presence of several local and international brands. Finally, here are some biggest competitors of L’Oreal.

  • Revlon.
  • Lakme.
  • Avon.
  • Chanel.
  • Christian Dior.
  • Unilever.
  • Lancome.
  • Procter & Gamble.
  • Maybelline.
  • Olay.

Indeed, It is difficult to easily understand the operation and business strategy of L’Oréal. Whether you are a student or researcher, you can read this SWOT analysis of L’Oreal to increase your knowledge and level of understanding about business and other marketing strategies.

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? So, express yourself in the comments.

Do you want any help to write content and thus drive more traffic and boost conversions; get in touch through Contact our team?

Read More

A Complete Case Study of L’Oreal Marketing

Brand Marketing Through the COVID-19 Crisis

Why Customer Experience should be your Priority while Marketing your Brand

0 comment
0 FacebookTwitterPinterestEmail
MBA Degree
BusinessManagementMarketingPersonal GrowthTrending

How Can an MBA Degree Enhance Your Career?

by Shamsul

How can an MBA Degree Enhance Your Career?

Being a successful person in business, you have to show and utilize your best skills. With the proper education, guidance, and ambition, you can succeed in any industry. You can tackle any challenge or achieve any goal with your skills. For this purpose, you need to get a degree in business because it is the first step towards the corporate entry. It would be beneficial if you got at least a Master’s degree in business to become a successful businessman. An MBA degree can enhance your career prospect, and you can go upward quickly. If you are planning to improve your business qualification, you can get an online MBA degree. Before getting admission, it is necessary to find out the advantages of this degree. How can it shape your career? The rest of the article contains valuable data about this factor.

Assurance of Promotion wirh MBA Degree:

You can achieve your ambition with education when it comes to shaping your future career. According to experts, adding an MBA degree to your resume makes it competitive and edgy. The main benefit of this degree is that you will get preference at the time of promotion if you have an MBA degree among candidates. Lack of education is the big hurdle in your success, and an MBA degree can quickly eliminate this obstacle. At the time of management changes, your peers will give you preference only due to this degree.

Moreover, getting a master’s degree in business will increase your knowledge and polish your skills. Consequently, you can gain a competitive edge over competitors, and it will tell you leadership skills and managing problems in a smooth way. You can easily make a positive impact at the start of your business career with this opportunity. According to a report, a candidate with an MBA degree gets more chances in management companies and businesses.

Unveiled Earning Opportunities:

After graduation, you are ready to take important management responsibility, and it is only with the help of an MBA degree. You are capable of higher posts and roles, which means you are ready to take significant responsibilities. It means you will likely get more earning chances, and you will get more earning opportunities compared to any simple graduate. In short, earning possibilities are endless if your education and job profile is strong. According to a survey, an MBA graduate can earn more than $300,000/year.

Enhance your Credibility:

Reaching a higher post from a lower post can be challenging without the proper credibility and qualification. After earning your MBA, your recruiters will analyze you as an ambitious and disciplined person. At the same time, the necessary skill will take you from one level to another effortlessly. So, an MBA degree can boost your reliability, integrity, and credibility. You will be an expert in people’s eyes, and you will get preference at the time of promotion. Higher management posts will attract you when you gain the necessary skills and qualifications.

MBA Degree Magnify Your Circle:

In order to open up a bundle of opportunities in the corporate world for yourself, you should select an online MBA degree. It helps to expand your circle both professionally and personally. You can learn so many beneficial skills from people around the world with an online course. Working with experts, students, and professors will help you a lot. You can understand different business cultures, backgrounds, and connections. These factors will help you, and you can retain your competitiveness. So, you can get an excellent opportunity to diversify your professional network.

Travel Prospect:

Working with big companies and professionals provides you an excellent travel opportunity. You can learn so many things from different cultures and people which results beneficial for your job experience and culture. You will have the prospect of participating in business meetings, international conferences, meetings, and seminars. This kind of travel will prove helpful for your knowledge and resume. You can learn plenty of management and business tactics when you travel with your company’s experts. It offers a deep understanding of corporate culture and business environment. You will also learn customer relations and dealing skills. If you want to serve in any upper management, only an MBA degree can help you achieve your goal. It increases your education profile, knowledge, and credibility. You can easily open doors of higher salary and exposure for yourself. As a result, it boosts your worth in the relative sector.

For Find Universities, please click here

TOP UNIVERSITIES IN THE WORLD OFFERING ONLINE DEGREES – 2021

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help writing content, driving more traffic, and boosting conversions; get in touch through Contact our team?

Read More

Edge AI (Artificial Intelligence) – IoT in Healthcare – New Opportunities, Case Studies

Verizon’s Marketing | Marketing Strategy used by Verizon

China Mobile Marketing | Strategies used by China Mobile

0 comment
0 FacebookTwitterPinterestEmail
Marketing of Loreal
BusinessManagementMarketing

A Complete Case Study of L’Oreal Marketing

by Shamsul

A Complete Case Study of L’Oreal Marketing

This article is about the case study of L’Oreal Marketing, which is a leading cosmetics brand. It is a valuable case study for students and new marketers who want to understand the business strategy of big companies like L’Oreal. Let’s discuss some important factors of this L’Oreal’s marketing case study.

Segmentation Case Study – L’Oreal Marketing

About L’Oreal: When it comes to luxury cosmetics brands, L’Oreal always comes first. L’Oreal focuses on high-quality cosmetics products, and its principal portfolios are skincare, haircare, hair color, sun protection, self-tanning, perfumes, and makeup products. They also target men’s grooming and offer a wide variety of products. Its products provide promising results, and it has evolved itself as a household brand. It was originated in France in 1909, and now it is operating in over 130 countries. It is headquartered in Clichy, France, and is one of the world’s renowned and largest beauty brands right now.

Digital Marketing Strategy:

L’Oreal ranks among top beauty brands in terms of global reach, sales, and product portfolio. It is because of their effective advertising on the digital platform. They hire famous beauty experts and models to advertise their products. In India, Sonam Kapoor and Aishwarya Rai are the most prominent brand ambassadors of L’Oreal Marketing. They also run their ads on television, hoardings, neon signs, radio, and fashion magazines. Provide sample products to famous saloons and beauty editors, which is an excellent promotional tactic.

They also offer special discounts on their entire products on special days and events. Also doing L’Oreal Marketing on the internet to increase their fan-following. According to digital marketing experts, L’Oreal can promote its products by telling consumers the ingredients used in the product. It can attract millions of customers effectively. They can also provide skincare, haircare, and grooming tips on their website. They can use beauty blogs and influencers to increase beauty awareness.

L’Oreal Marketing Social Media Strategy

Neutrogena Men and Nivea Men are the two biggest competitors of L’Oreal Men. These companies fully cater to the skincare needs of men. Both brands have a similar range of men’s products, such as moisturizers, cleansers, masks, and face washes. When it comes to L’Oreal marketing on social media, L’Oreal has the highest number of followers on Facebook, and they can connect to a large audience in a go with the help of the Facebook page.

Moreover, they also have a strong presence on other social platforms like YouTube, Instagram, and more. L’Oreal posts so many videos on digital and social media that aren’t engaging. Its Instagram following is not quite effective and it is a bad aspect, especially in this digital era. They should boost their online and social presence to increase their customer base. They can raise their sales and reach with this simple tactic. Social media features like video content, stories, live streams, and posts could be helpful in this matter. They can share skincare and hair care tips and hacks. They can create a strong base of loyal customers with social media marketing.

Target Audience and Customer Survey:

Many customers consider L’Oreal because it is a top brand in the cosmetics sector. It is identified as the most luxurious cosmetics brand because it only targets the upper-middle class. This l’Oreal marketing strategy gives a competitive advantage over competitors, but it is not so beneficial for the profitability of L’Oreal. It fulfills their personal needs and meets their requirements. So, we can say that most people are aware of L’Oreal Men, and they are loyal consumers of this brand. Despite all the positive points of L’Oreal, its product portfolio is quite limited, and they need to upgrade its portfolio in order to target other users. Most of its products come in large-size packaging, so they should focus on pocket-friendly or travel-friendly packaging. They need to diversify their product range if they want to take the lead in the cosmetics market.

Campaign:

L’Oreal marketing follows different campaign strategies like paid ads, offline campaigns, influencer marketing, and online campaign. They are focusing on emerging actors that can endorse their products. It is a great tactic to target a large audience in a simple way. They use different engaging taglines and slogans to attract consumers. They can do this with an active social media presence on Facebook, Instagram, and Twitter. There are possibilities that they use specific keywords and bumper ads to increase skincare and hair care awareness.

Media and Re-marketing Strategy:

L’Oreal does not hold any e-commerce store, and they sell their products through third-party websites. L’Oreal must develop a more potent re-marketing strategy through different marketing norms like SMS, email, social media, digital media, and more. Similarly, YouTube and Instagram are the two biggest platforms for this purpose. The company can run its advertisements on these platforms to target customers and gaining reach. It can be done on a limited budget, and it provides plenty of benefits. These things can help a lot L’Oreal in so many ways.

L’Oreal Marketing Offline Promotion:

Through giveaways and contests, they can award various gifts to winners. It is called an offline campaign, and it is engaging and tempting. They can provide their beauty products and free skincare check-up as a gift to winners. Keep contests easy and simple but attractive and engaging. There are so many ways of the offline campaign, like contestants can upload their selfies or tweet about their products. They can also answer simple questions to win prizes. The hashtag campaign is another valuable method of offline campaign. It excites consumers to buy your products, and they will also tell other people about these contests and gifts.

Conclusion:

This digital case study of L’Oreal Marketing provides students broad-spectrum information about L’Oreal Men, its products, and its working. It also shows how they can utilize the power of social media in their favor. This article is a mixture of digital and social media marketing, and it is an everyday thing that any company uses to engage customers and creating a powerful consumer base. The social media circle is really vast and engaging. In this tech-savvy era, it is a powerful tool to recognize your brand or company on international and domestic levels. L’Oreal marketing is the best example of the use of digital and social media marketing.

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? So, express yourself in the comments.

Do you want any help to write content and thus drive more traffic and boost conversions; get in touch through Contact our team?

Read More

Five Things to Add for Luxury Brand Marketing Strategy

Brand Marketing Through the COVID-19 Crisis

Why Customer Experience should be your Priority while Marketing your Brand

0 comment
0 FacebookTwitterPinterestEmail
Merger
BusinessManagementMarketing

What is a Merger?

by Shamsul

 

What is a Merger?

 

A merger is a business strategy to combine with another business and operate as a single legal entity. Companies that accept mergers are generally equal in terms of size and scale of operations.

Abstract

Firms seek mergers to gain access to a larger market and customer base, reduce competition and achieve economies of scale.

There are different types of mergers that companies can go through, depending on their goals and strategies.

A merger is a different form of acquisition. Mergers occur when two or more firms agree to merge to establish a new organization, whereas acquisitions happen when one company takes acquisition another.

Why Do Mergers Occur?

After the merger, companies will get more resources, and the scale of operations will increase.

Companies can be merged for the benefit of their shareholders. Prevailing shareholders of both organizations get shares of the new company after the merger.

Companies may agree to a merger to enter new markets or to diversify their product and service offering Products and services. A product is a concrete object sold for purchase, consideration, or consumption, but service is an intangible aspect that occurs to enhance profits. Mergers can occur when businesses want to buy assets that would take a long time to develop internally.

A company generating substantial taxable income may consider merging with a company with a carry-forward of significant tax losses to reduce tax liability. Companies use a carry-forward of NOL tax losses to carry over losses from previous years to offset future profits and reduce future income taxes.

A merger between companies will eliminate competition between them, thus reducing the advertising price of the products. In addition, the price reduction will benefit customers and eventually increase sales.

Mergers can lead to better planning and better use of resources.

Types of Merger

1- Congeneric Product Fusion / Product Extension

Such mergers occur between two or more companies operating in the same market. The merger brings the results in the form of a new product to the company’s existing product line. Through the union, companies can access a larger customer base and increase their market share.

2- Merger of Conglomerates

The merger of conglomerates is a union of companies engaged in independent activities. The partnership will only take place if it upsurges the capital of the shareholders.

3- Market Extension Merger

Companies functioning in different markets, but they are selling the same products, team up to access a larger market share and a bigger customer base.

4- Horizontal Merger

Firms operating in markets with limited market share so, such firms merge to capture a bigger market. A horizontal merger is a type of alliance of companies selling similar products and services. This results in the elimination of competition; therefore, economies of scale can be realized.

Vertical Merger

A vertical merger happens when businesses operating in the similar industry, but having different levels of the supply chain, merge. Such types of mergers increase synergies, the supply chain. The supply chain is the perfect production and delivery system of the products or services, from the start of the supply in raw materials to final control and efficiency.

 

Benefits of a Merger

1- Increase Market Share

When two firms combine, the new entity acquires more market share and gains a competitive advantage.

2- Reduces the Cost of Operations

Businesses Can Achieve Economies of Scale, Economies of Scale Economies of scale refer to the cost advantage that a business experiences when it increases its level of production. The higher the quantity of output produced, the lower the fixed cost per unit. Types, examples, and guides such as the bulk purchase of raw materials can lead to cost savings. Investments in assets are now spread over a larger production, which leads to technical savings.

3- Avoids Replication

For example, Some companies making similar products may merge to avoid duplication and eliminate competition. This also translates into reduced prices for customers.

4- Expands Its Activities into New Geographic Areas

Similarly, if a business looking to expand its business in a certain geographic area might unify with a similar company operating in the same zone to start the business.

5- Prevents the Closure of an Unprofitable Business

However, mergers can prevent a business from going bankrupt and save many jobs.

 

Disadvantages of a Merger

1- Raise the Prices of Products or Services

A merger leads to less competition and more market share. Thus, the new business can gain a monopoly and increase the prices of its products or services.

2- Creates Communication Gaps

Similarly, the companies that have settled to merge might have varied cultures. This can lead to a lack of communication and affect employee performance.

3- Creates Unemployment

In an aggressive merger, one company may choose to eliminate the underperforming assets of the other company. However, this can result in the loss of employment of employees.

4- Prevents Economies of Scale

In cases where there is little commonality between companies, it can be difficult to achieve synergies. Additionally, a large corporation may be unable to motivate its employees and achieve the same degree of control. Thus, the new business might not be able to achieve economies of scale.

 

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? So, express yourself in the comments.

Do you want any help to write content and thus drive more traffic and boost conversions; get in touch through Contact our team?

 

Tags: Market Share, Merger, Business, Marketing, economies scale

 

Read More

Trait Theory – Stogdill’s Trait Theory of Leadership

How to Have Diversity and Inclusion in Brand Marketing

Verizon’s Marketing | Marketing Strategy used by Verizon

0 comment
0 FacebookTwitterPinterestEmail
Marketing Strategy of FedEx
BusinessManagementMarketing

Marketing Strategy FedEx

by Shamsul

 

Marketing Strategy FedEx

 

The founder of FedEx is Wallace Smith, who founded this company in 1973. Now, it is the most important and reputable name in the logistics and services industry. Due to the Marketing Strategy FedEx, the company is currently operating in 220+ countries internationally. Ecommerce, business service, and transportation are some significant product portfolios of FedEx. In addition, FedEx acquired TNT Express in 2016, which is the biggest logistic giant in Europe. After this acquisition, the company gained a competitive advantage over its competitors and got a name globally in logistics and courier services. Today, we will talk about some of the essential marketing strategies of FedEx.

Important Factors in the Marketing Strategy FedEx:

Segmentation, Targeting and Positioning:

There is no doubt FedEx is a giant in the delivery of goods and logistics. It uses psychographic and demographic segmentation strategies to fulfill consumer demands. FedEx is a global company and operates across the world, so it is tough for them to set a targeting strategy. That’s why they use a differentiated targeting strategy. In positioning strategy, they use value-based and price-based strategies to understand the customer requirements and set the proper process accordingly. The prominent tagline of the company is ‘’the world on time’’.

Competitive Advantage | Marketing Strategy FedEx

Improving Air Fleet: The significant competitive advantage that FedEx has is its improving air fleet. They continuously enhance their aircraft fleet because it helps them decrease operation costs, fuel costs, and structural costs. Plus, it has increased its efficiency and access to other countries.

Spotlight on Retail Accounts | Marketing Strategy FedEx

Due to the changing lifestyle and technology, the company has transferred its attention from small to medium retailers in order to get a return on assets and increase its revenue. It is another significant competitive advantage that FedEx has over its rivals.

SBU’s Working Communally:

Its SBUs work independently in various markets but operate communally, which is one of the major competitive advantages of FedEx. Due to this reason, its operations and delivery system are very smooth and aligned.

BCG Matrix:

The company operates in 5 SBUs (strategic business units). FedEx Business Divisions, FedEx Express, FedEx Freight, and TNT Express are in the star category of BCG matrix. They are the major cash cow in the relative business. In short, FedEx is a successful brand in logistics and courier delivery services.

Distribution Strategy | Marketing Strategy FedEx

In the fiscal year 2016, the company generated 50 billion dollars of revenue across the globe. It happened due to the workforce of 400000+ people and effective working. They purchased more Boeing aircraft to make its distribution more effective. It is a significant competitive advantage that FedEx has over its competitors. As a result, they deliver essentials efficiently and effectively on time.

Brand Equity:

With high visibility and top-of-mind awareness, FedEx has successfully created itself as a famous global company in the logistics and courier delivery service. That’s why it has secured prominent positions at different forums. Thus, it is one of the most admired companies globally and has been secured 12th position in Fortune magazine.

Competitive Analysis | Marketing Strategy FedEx

As mentioned above, the transportation, business services, and logistics industry is filled with many big players like DHL, UPS, Amazon Express, and more. That’s why it is a highly competitive industry, but FedEx has maintained its position and share successfully.

Market Analysis:

It is challenging to deliver those products that have a short life cycle. Moreover, the disturbance in the flight operations, tensions between borders, and other scenarios are continuously threatening the operations and revenues of the logistics companies. On the other hand, the presence of local and international players is another major advantage.

Customer Analysis | Marketing Strategy FedEx

As a result, nearly every organization, individual, and the user is using FedEx to deliver their products and essentials. They are the most significant contributors to the company and one of the major strengths. Similarly, many government organizations are regular customers of FedEx.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Moreover, if you want any help to write content and drive more traffic, and boost conversions; get in touch through Contact our team?

 

Read More:

SWOT Analysis of Yahoo | Yahoo SWOT

Netflix SWOT Analysis | SWOT Analysis of Netflix

Marketing Strategies of Amul | Amul Marketing

0 comment
0 FacebookTwitterPinterestEmail
Brand Marketing During COVID
Better TipsBusinessCoronavirusManagementMarketingTrending

Brand Marketing Through the COVID-19 Crisis

by Shamsul

Brand Marketing Through the COVID-19 Crisis

 

It is really tough for businesses to know where to start especially in the times of crisis of COVID-19 (Corona Pandemic). Everyone is busy protecting their families, customers, communities, and themselves. It is important to follow safety guidelines to combat the current pandemic. Due to social distancing, everyone is at home. As we are spending more time on social media, movies, and entertainment, the trend of remote working also increased during this period. Now, you can watch workout classes online, college lectures, and videos. The immense boom of e-commerce is taking people’s attention. Although these changes are temporary you can follow these things in the future for giving a new height to your business. The adoption of digital brand marketing is really effective in terms of increasing brand value and sales. With so many changes and difficulties, there are some certain steps and tips that you can use to mitigate risk and grow your consumer base.

Present with Transparency and Empathy:

People feel weak and disappointed right now, so empathy is crucial. Many companies are adopting remote working for running their business. Serve products to people that you actually show in your marketing. It is necessary to show transparency and empathy in your offerings and services to support your consumers, especially in this COVID-19 (Corona Pandemic) crisis. Help your customer in this uncertain time by giving special discounts and sales if you can afford them. They will become your permanent customers and you can easily create a wonderful consumer base.

Exploit Media in Agile Way:

You need to build a more rapid response whether you are running a small or large business. Brand marketing is totally changed due to the COVID-19 (Corona Pandemic) crisis and we can give the example of Nike here. They say ‘’play inside, play for the world’’ which is a wonderful message to keep your consumers engaged. Social media and other media can do wonders to promote your brand and increasing your sales. It can help you drive your sales and revenues if you use this media in more agile ways. Be creative in this segment because people want something extraordinary and unique. There are several things that you should consider that which medium is best for you. Don’t over-expose your brand because it can tarnish the brand’s loyalty and equity.

Associate with Good:

In a time of crisis, consumers will remember brands for their roles, acts, and actions. If you do something with generosity and heart, then it creates a positive impact on people. Venture into something that directly gives benefit to consumers and it creates value for your brand in their mind. You can take the example of some alcoholic beverages that donated their products for the manufacturing of hand sanitizers. It conveys a good message and beneficial for your company. In this way, you can show your authenticity and purpose to your consumers.

Follow Trends and Build Scenarios:

It is necessary to follow the latest trends by evaluating the human behavioral trends for Brand Marketing. It is important to put consumer’s sentiments and emotions first and prioritize them in different segments. Check the buying and consumer trends and make the products accordingly. It will not create any type of havoc and disaster. Take the right decisions and help the consumers in every possible way. It is really crucial for marketers to create strong connections with their workers and consumers especially in the times of the COVID-19 (Corona Pandemic) crisis. Evaluate the possible outcomes so that you can take the right steps for the benefit of customers and workers.

Utilize New Working Ways:

It is really surprising for us that how some companies adopted remote working for Brand Marketing. Continuously improve your technology in order to enhance your efficiency and productivity. For effective collaboration and communication, you need extraordinary technology that increases worker’s engagement in the company. You can use technology to cheer up and motivate your workers through remote working. It is vital for owners to invest in this segment heavily because it will be fruitful in the future. It creates a wonderful workplace atmosphere and brings confidence in your team members.

How We Can Plan for the Next?

We are currently in the changing phase of the COVID-19 Corona pandemic. But, having a Brand Marketing plan for the future is a must thing if you are running a firm of business. Market leaders should focus on both internal and external factors to get a complete insight into the changing trends. By following three steps, you can plan for the next and the beyond easily:

  1. First of all, know the interruption in your working and find the proper solutions.
  2. Adopt new ways of working by exploiting digital mediums. Learn how to connect with consumers and create long-lasting relations by using various digital ways.
  3. Mitigate risks by following some essential steps and improve customer experience.

There is no doubt that the impact of COVID-19 was very huge and still affecting our business and working. It is imperative to learn new ways such as remote working to improve your efficiency and performance. Brands should think about new possible ways of improvement during this difficult time. All you need is confidence and support to improve your work during and after the pandemic.

 

Tags:

Brand Marketing, remote working, business, brand, marketing, Corona Pandemic, COVID-19, pandemic, digital brand marketing,

 

Need Help or Advice in Content Management or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More

What is SWOT Analysis | SWOT Analysis

5 Brand Marketing Lessons to Take from COVID-19

Marketing Strategies of Amul | Amul Marketing

 

0 comment
0 FacebookTwitterPinterestEmail
Importance of Marketing Strategy
Better TipsBusinessManagementMarketing

Importance of Marketing Strategy

by Shamsul

 

Importance of Marketing Strategy | What is a Marketing Strategy

 

Without proper planning or strategy, you can’t achieve your goal or target in any field of life. This thing goes right for marketing. Marketing is not an easy job just like any other business or activity. To be honest, it is a joint effort that consists of cooperation from technical sections, sales, financial, and creative people. Without any marketing strategy, you will definitely spoil your project. In this article, we will talk about marketing strategy in detail and also find out that how to exploit a perfect marketing strategy for your business.

Marketing Strategy:

In simple words, a marketing strategy evaluates all parts of your business activity so that every department knows about the facts and figures. Thus, a marketing strategy permits the business to pay attention to resources so that they can take benefit of these resources to increase sales and take control over rivals. You can’t form a perfect marketing strategy without defining your business goals. They are known as the long-term objectives of your business. They predict the reach and goal of your business in the next 5 or 10 years. A marketing plan varies for each business or organization. Marketing Mix is an important part of the marketing strategy. This can be further divided into place, promotion, pricing, and product. Based on these factors, you can create a perfect marketing strategy for your business to gain short- or long-term objectives.

 

Why Marketing Strategy is So Important?

Creating a marketing strategy for your business is really important. It creates balance among the businesses because every organization follows its marketing strategy for boosting its performance. Every department is linked with each other like the product development team and advertising team. They create a wonderful product and the advertising team provides the best advertising message to promote the product. Here are 3 major advantages of creating a marketing strategy:

1- Distribution Becomes Efficient:

First of all, it is necessary to get all the necessary data about your target customers, prices, and places. With the help of these factors, you can easily determine effective ways of distribution. For example, if your product is related to younger customers, then you should focus on online selling platforms because Gen-Z is really tech-savvy and prefer to shop products online. This kind of purchase option on smartphones and laptops is really welcoming. Also, clear the payment methods like credit cards and PayPal. This thing provides ease of shopping to your customers. In my opinion, it is really a wonderful technique if you really want to enhance customer loyalty and sales.

2- Establish Brand Reputation:

Without a powerful brand image, you can’t survive in the competitive market for a longer period. It is another major aspect of marketing strategy and really helpful for your brand and product. You don’t need to put a huge sum of money on advertising channels or media platforms. In this department, you can find several ways of advertisement that can develop a perfect brand image for your organization. From social media to TV, radio, website, and so on, you have endless options to promote your brand.

3- Valuable Products:

Effective marketing involves all the essential aspects. It’s not only about advertising your current products but it also requires customer needs and their requirements. If you think your current products are not attracting customers, you should re-evaluate your marketing strategy and products. It is really important to redesign your products to grab customer attention and build your brand reputation. Modernize your strategies and technologies to compete with others. At this point, effective marketing plays an important role. For selling your product to the right people at the right price, you should need the right marketing strategy. Right promotion is another important aspect of this strategy.

Marketing Strategies:

The above factors are equally important for the formation of a successful marketing strategy. It is necessary to clear your business objective (whether short or long-term) by communicating with all the important departments. It is not a great idea to invest heavily in multimedia and technology even though they are really important. The main purpose of marketing is to achieve your target or defined goals. Marketing is like give and take because you provide your offerings and get responses from the customer in the form of sales. If you think marketing is not about being creative and innovative, then you are totally wrong.

Your goal can set the right buzz for your offerings or products if you promote your product effectively. This thing ensures your audience that you are in the market and working only for them. This also increases your sales and engagement with customers. Focus only on one or a maximum of two major goals for obtaining your desired results while making the marketing strategy. It is another worth remembering factor that marketing has changed due to the involvement and enhancement of digital media. Promoting your product on selective media is not enough nowadays. You have to utilize each medium and channel for advertising your offerings. Google, YouTube, and other platforms are really helpful in this matter because they provide multiple options for marketing. The competition on this digital platform is really fierce and you should be unique in your offerings and promotions.

Mistakes to Avoid in Developing Marketing Strategy:

When creating your marketing strategy, kindly avoid these three major mistakes.

1- Attempting for a One-Size-Fits-All Attitude:

If you don’t follow market trends and dynamics, then it can be disastrous for your organization. We have mentioned this thing multiple times in this article that you should redefine your goals and offerings in case of any market change. You should adopt the latest trends and technology to take the competitive edge.

 

2- Don’t Put All Eggs in One Basket:

To promote your brand and product, you need a good amount of money. But, be careful in this matter and don’t put all your money in one or two major promotional platforms. Define your marketing budget and then invest in the right segments like email, print ads, radio, websites, and so on.

 

3- Failure to Track Outcomes:

Marketing is directly associated with results. If you put enough money into promotional strategies but fail to obtain results, you lack your marketing strategy. It is really difficult to find these mistakes and errors sometimes. It is a completely natural process and follows the ‘’trial and error’’ method. Just work on specific things and find out what works. Stick to this method and you can dig out encouraging results. In this way, you can also save money and boost your sales and image.

 

We are sure that this post will hap you in formulating the Perfect Marketing Strategy to get profitable results for you from the brands or services.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Reebok Marketing Strategy | Reebok Marketing

McDonald’s Marketing Strategy | McDonald’s Brand Power

5 Brand Marketing Lessons to Take from COVID-19

0 comment
0 FacebookTwitterPinterestEmail
Brand Marketing during COVID-19
BusinessCoronavirusGig EconomyManagementMarketingTrending

5 Brand Marketing Lessons to Take from COVID-19

by Shamsul

 

5 Brand Marketing Lessons to Take from COVID-19

 

There is no doubt that COVID-19 has changed the way we perform daily tasks and business. It also affects marketing practices and ethics. Due to lockdown and shutdowns, you see old faces and voices in the form of ads. Consumers are looking forward to establishing humanized relationships with the brands they select to buy from. Following are some of the marketing trends that businesses should not ignore after the COVID-19.

Building Trust with the Business Owners:

It is a perfect time for owners to become the face of their brand or business. In this tough time, consumers are looking for loyalty and trust and the business owners can do this very intelligently. They can build strong relationships with consumers and enhance the brand’s loyalty and trust.

Influencer Campaigns and Hard-Hitting PR:

We are witnessing a resurrection in large impact and solid PR and influencer campaigns. The main purpose of these campaigns is to show the visibility of your brand in several places. Make your brand an evolving brand in the eyes of customers and deal customers with a forward-thinking business and positive attitude. Build brand awareness because the trend of marketing will be changed after the pandemic and it is the best method to maintain a solid position in the mind of consumers.

Curated Social Media:

On average, we put most of our time on social media and the users are being saturated with visual content. They are really selective in this type of content and respond to unique and unusual content. As a marketer, you should select engaging social media content that you can post on Instagram, Facebook, and other platforms. Consumers are unfollowing those accounts that post unedited and ordinary content for promotion or marketing. Make sure that the content you are posting should possess some value or educational purpose.

Reputation is Key:

Before putting your hard-earned dollars in any marketing campaign, be careful in your content and marketing strategy. Several businesses investing in social media, marketing, and PR. These types of investments are really useful and give a solid reputation in return. For this purpose, you should select an agency that does the job rightly. Look for an agency that has long-term clients and trusted consumers. Don’t forget to evaluate the ability of the agency whether it is capable or not in the COVID-19 period.

Online Education:

Lockdown has taught us self-education and up-skilling. Various market experts giving importance to online education and online business. If you are running a small business, then you can sell your products online by creating a useful website. It gives a boom to your sales and revenues. You are going to use a great method to strengthen your business in this tough period. It also allows owners and marketers to show their expertise through an online platform. By using digital media and marketing, you can easily make your company or business a profitable organization after the pandemic. Don’t ignore these five marketing lessons if you want to be successful in the COVID-19 period.

 

Need Help or Advice in Content Management or Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content, drive more traffic, boost conversions, and contact our team?

 

Read More:

What are 5 Important Tips to Manage Remote Team of Workers

SWOT Analysis of KFC | KFC SWOT Analysis

15 Most Gorgeous Indian Women in the World – 2021

0 comment
0 FacebookTwitterPinterestEmail
Reliance Marketing
BusinessManagementMarketing

Reliance Industries Marketing | RIL’s Marketing Tactic

by Shamsul

 

Reliance Industries Marketing | RIL’s Marketing Tactic

 

Marketing Strategies of Reliance Industries Limited | Reliance Industries Marketing

 

In 1957, Dhirubhai Ambani after having a useful stint with Aden, A. Besse, and CO., Yemen came back to India and initiated a small yarn trade-based business having 500 sq ft. Mumbai office with a strong desire to establish India’s largest trading company in the coming times. Then Mr. Ambani continued his plan and co-found a commercial corporation (Reliance) with well-known ChampaklalDamani in the 1960s. Although their partnership ended in 1965 Dhirubhai kept working on his firm of polyester business and continued his corporation with Reliance Textile Pvt. Ltd. He also established a synthetic fiber production mill in 1996. In 1985, Reliance Textile Ltd. Was renamed Reliance Industries Limited. With the passage of time Reliance Industries Marketing company kept expanding and started entering into many different businesses.

In the year 1998-99, RIL introduced Reliance Gas as a brand and packaged LPG cylinders of 15 Kg. Between years 1998-2000 RIL constructed integrated IPC (petrochemical complex) in Gujarat (Jamnagar) as the world’s largest refinery. RIL and RPL (petroleum limited) became the two largest Indian companies in 2001 having the highest values of all important financial parameters. However, in 2001-02 they were merged.

In 2005 Reliance decided to split its business into parts and reorganized it. The company was split into 2 industries named RIL and Reliance ADAG (AD, Anil Dhirubhai & AG, Ambani Group) in which later received Reliance Natural Capitals, Reliance Power, Reliance Infrastructure, and Reliance Communications.

Reliance Industries Marketing | RIL’s Marketing Tactic

Segmentation, Positioning, and Targeting Used in RIL Marketing Tactics:

As a brand RIL caters to the diverse needs of varieties of their customers through its wide product range available across RIL’s retail outlets whose services ranged from petrol stations to telecom.

RIL combines different types of segments like demographic, psychographic, geographic, and segmentation variables e.g. gender, behavior, age, region, and income class, etc. RIL describes its differentiated, aggressive, and selective pricing policy according to the relevant target market.

Reliance Industries Marketing | RIL’s Marketing Tactic

Mission:

Its mission is to create value and image for all of its stakeholders, lead through fine governance practices, grow in innovation, enhance operation-related efficiencies, rural prosperity, ensure energy safety of the nation and develop sustainable products.

Reliance Industries Marketing | RIL’s Marketing Tactic

Vision:

“Use of sustainable measures to create value and quality for the nation, improve life quality across the whole socio-economic spectrum while providing help in setting India as a strong global leader in areas and domains where Reliance operates”.

Reliance Industries Marketing | RIL’s Marketing Tactic

Tagline:

Its tagline puts stress upon growth being life.

Competitive advantage used in RIL’s marketing tactic

 

Reliance Industries Marketing | RIL’s Marketing Tactic

Big Conglomerate:

Having 85+ associates and subsidiaries related to RIL, it continues to maintain a strong and leading marketing share and position in India which can also be considered as RIL’s biggest support. As the largest petroleum industry RIL also has its outlets in rural areas of the country. With many subsidiaries and associates, RIL is having a wide business network that is not only limited to India but has spread to five continents. There is hardly any other competitor managing this wide range of services and products alone and being able to lock horns with confidence to this giant conglomerate.

Reliance Industries Marketing | RIL’s Marketing Tactic

Some major competitive benefits of the firm are:

As the largest player in India, RIL has earned a strong name and credible brand image in the eyes of its customers.  Recognition on the basis of many awards, strong profitability, strong financial position, excellent holistic growth focus, interest in CSR activities are helping the brand to keep up with its positive feedback among various stakeholders and investors.

With a wide range of businesses across energy, telecom, retail, petrol, marketing, and advertising through prints, TVCs, billboards, online ads, etc., the company has successfully created resonating image among users thus enhancing brand loyalty.

RIL is surely one of the very few Indian companies that actively are in support of promoting sports in-country as RIL owns Mumbai Indians (IPL team) and holds 65% stakes of ISL to support football promotion in India, it also aims to introduce the best talent available across the country to international level with the help of its league and to make Indian football team recognized in international football ranking.

Reliance Industries Marketing | RIL’s Marketing Tactic

BCG Matrix:

The retail business of RIL has always been a star and Reliance Fresh & Trends have above-average shares in metros, Tier1 and Tier2. Jamnagar refinery’s Global Management and Engineering services and newly launched JIO telecom’s services are a star segment benefiting company.

Reliance pharmaceuticals, Reliance oil & gas, Reliance farms have a decent value of market shares in related sectors and have been growing up and at the moment hold the position of Cashing Cow of the company. The Reliance Broadband, Petrochemicals, and Digital can be made better by investing more or liquidating because they continuously feature as dog segment in the BCG matrix.

Reliance Petroleum has featured by a question mark after many years because its competitor government companies like Bharat Petroleum, Hindustan Petroleum, etc. comparatively hold larger market shares in the relevant sector.

Reliance Industries Marketing | RIL’s Marketing Tactic

Distribution Strategy:

Pan-India channel distributing 1 Million above retailers and growing rapidly. Reliance Digital outlets, points of Reliance JIO while continuously enabling a variety of distribution channels with the help of latest services and platforms RIL holds the largest service and distribution network of the country. With 3,300+ stores pan-India is covering almost 13 million sq. ft retail space. It is growing rapidly and making Reliance country’s biggest retailer.

Reliance Industries Marketing | RIL’s Marketing Tactic

Brand Equity:

In 2016, RIL was ranked 8th, in the top 250 of Global Energy (GEC) companies, by Platts. Reliance is also accountable for nearly 5% of total GOI’s revenues from excise and customs duties. In October 2007, RIL has become 1st Indian company that has crossed the $100 billion capitalization mark in the market. In 2017, RIL ranked 203rd in the Fortune Global list for the world’s 500 biggest corporations. The next year 2018, Reliance retail scored 189th in the top 250 global retailers, further verifying the strong growth of India based on consumer spending.

Reliance Industries Marketing | RIL’s Marketing Tactic

Market Analysis:

With 8, 20,000 crores (INR) or over market capitalization, stocks of RIL have doubled after the telecom launch of Jio sector disruptor. Refinery and Photochem business has always been cash cows of RIL conglomerate. It maintained margins of Petrochem on record levels whereas Retail business was also showing traction signs. Jio managed in disrupting the telecom sector to earn great value dividends and making data a great center of attention.

Strong recent developments have been observed in retail, telecom, digital business, and media. In 2014, with initial investment (4,000 crores) through Independent (IMT) media trust. RIL held a 78% stake of network 18 along with 9% stakes of TV18 making an entry in media.

While talking market capitalization, RIL is surely India’s most worthy firm as it breached almost 7 lac crore in the m-cap mark. It made it the second company that achieved this milestone whereas Tata consultancy services were the first one.

With JioFiber’s launch, a sudden increase in earnings through retail business, improved profit from telecom arm. It doubles the earning from the petrochemical business helped RIL to become the highest ever in quarterly net-profiting in June 2018. The quarter helping in the oil-to-telecom market valuation of the conglomerate as it recently crossed the mark of $100 billion.

Reliance Industries Marketing | RIL’s Marketing Tactic

Customer Analysis:

With a variety of services and product range varying from telecom to oil, RIL deals with a wide range of customers. In the 5-60 year range and furthermore through the retail segment which serves a variety of customers as it has products for everyone’s need. It has customers ranging from the lower and middle class of rural areas to high-class individuals of metros.

Reliance Industries Marketing | RIL’s Marketing Tactic

Promotional Strategy:

Reliance, as compared to other companies, believes in attracting customers through fewer prices offered rather than investing more in promotions. It prefers BTL advertising over ATL due to the same reason of investing worthy money in the launch of new products, retail sector or to raise initial buzz in customers for any new product. Its 2003 marketing slogan was based on impressing the world enough to bind them with RIL products. Reliance Jio’s recent launch was a prime example of their approach.

RIL also invests in creating a strong emotional and social connection with customers. It arranges different rehabilitation-based programs. Also runs campaigns like Education For-All (EFA) which is a social initiative of Reliance Foundation. It provided education to 70,000 or more underprivileged kids in the last 5 years. RIL has also invested in Mumbai cricket of IPL and holds 65% shares of ISL for football.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

SWOT Analysis of Yahoo | Yahoo SWOT

Netflix SWOT Analysis | SWOT Analysis of Netflix

5 Methods That Marketers Should Adapt In 2021

 

0 comment
0 FacebookTwitterPinterestEmail
BusinessManagementSWOT & PESTLE Trending

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

by Shamsul

 

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

 

eBay is a famous online retailer in the world. It provides a wonderful opportunity for sellers and buyers to sell and buy products on mobile devices. It was established in 1995 and the founder of this company is Pierre Omidyar. With more than 13,300 employees, it is a leading e-commerce platform and headquartered in San Jose, California. If you want to know the strengths, weaknesses, opportunities, and threats of eBay, then SWOT is the perfect tool. Today, we are going to discuss the SWOT analysis of eBay and find out its current standing in the competitive market and overall performance.

 

eBay’s Current Standing:

In December 2020, the company’s revenue increased 19 percent. In 2019, the company’s income was 1.52 billion dollars but in 2020 it reached 2.54 billion dollars. It ranked is 295 in Fortune’s 500 rankings. They earned major revenue in 2020 from international marketplaces. In short, eBay is doing really well even in the current pandemic.

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

Strengths of eBay:

  • Active Buyers:

At the end of 2020, the company added more than 11 million new shoppers. It has more than 185 million active shoppers. They are responsible for the annual sales and revenues of eBay. These active buyers are the real strength of eBay.

  • Gross Merchandise:

In the US, the company experiences immense growth of nearly 23 percent. This percentage has contributed positively to the overall growth of the company. Moreover, the company has 17 percent global GMV. This shows that the company is going strong in the US and globally.

  • Pandemic-generated Shopping:

When other companies were struggling due to COVID-19, eBay was going up and up. This is due to pandemic-related shopping. Plus, they added more than 8 million new customers to their system during this period. They acquired more than 3 million users at the end of 2020. This shows the immense growth of eBay during the lockdown period.

  • Increase in International Transactions:

In terms of international transaction volumes, the company’s sale increases. They earn major profits from international markets like the US, UK, and Germany. Many people prefer to shop their most wanted products from this famous retailer. It is another major strength of eBay.

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

Weaknesses of eBay:

  • Stiff Competition:

If we talk about cross-border purchases, eBay is at 3rd number among other retailers. AliExpress and Alibaba are the leading retailers on that list. They cover the entire Chinese region and Amazon is at first number in that list. Due to the presence of these heavyweights, it is really difficult to manage a strong market position because these heavyweights can disrupt eBay’s ranking.

  • Online Scamming:

As the online market is crowded with various scammers, they can also damage the company’s image and reputation. In addition, the company has experienced multiple mishaps due to these scammers. They can leak the company’s database that contains customer’s credit card information, emails, and addresses. These things can damage the overall functioning and trust of buyers. Moreover, it is really challenging to find these culprits but eBay should invest in this sector to improve its security.

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

Opportunities of eBay:

  • Strong Marketplace Strategy:

eBay is trying to make its offerings different from other retailers like Amazon and Walmart. Both are bigger merchandise and strong competitors of eBay. They are focusing on used or refurbished products and consumer-to-consumer business.

  • Online Presence:

In 2020, eBay earned maximum revenue from its online mobile application. Nearly 50 million users downloaded the app. They experienced the highest GMV in the lockdown period. They also witnessed the maximum number of visitors on its website during the pandemic.

  • Promising Shoppers:

According to market experts, eBay has a wonderful opportunity to strengthen its online presence so that it can earn maximum profit. Their business increased during the COVID-19 period and it goes beyond after the COVID condition. They witnessed millions of new customers. Some online retailers like eBay have survived successfully in this period.

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

Threats of eBay:

  • Portfolio Trim:

Recently, the company has sold StubHub for 4.05 billion due to activist investors. They are trimming their portfolio which can be a big threat to the revenue and sale of the company. On the other hand, the company is discovering the auction of their online market in Korea which produces 10 percent of its total revenue.

  • Price Gouging Lawsuits:

The company experienced various allegations because of the price gouging. They increased the price of their popular and most-purchased products during the lockdown. They faced huge backlash over this issue and this kind of issue can create several problems for the company and can reduce its customer base.

 

Conclusion:

There is no doubt that 2020 was a successful year for eBay. The Year 2021 is going to be a promising year for the company. Its strong cash flow, increasing profitability, and robust sales growth show the company’s performance. If they improve their online presence and remove flaws from their system then they can touch the peak. According to eBay SWOT Analysis, this is the perfect time for eBay to gain momentum. The company can take a competitive advantage over its competitors and improve its ranking in the marketplace.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

PESTLE Analysis of Apple | Apple Pestle Analysis

PESTLE Analysis of Nike | Nike PESTLE

SWOT Analysis of Lego 2021 | The Toy Company

0 comment
0 FacebookTwitterPinterestEmail