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Six Helpful Tips for a Successful Business Online

by Shamsul August 8, 2022

Six Helpful Tips for Beginning and Operating a Successful Business at Home

Are you planning to introduce your business online? Take a breath, explore the new business form and ensure you are 100% prepared for this challenging task.

Business in the online world is not similar to the business in the olden days. There is no need to travel to other countries for work or restrict yourself to passing 8 to 9 hours in an office. Gone are the days when tedious and nerve-racking work was necessary to initiate a business or get a handsome salary. The modern world has changed the statistics. You are no longer bound to do dreary tasks if you are not concerned. Even if you are jobless, there is no need to visit each and every office to drop off your CV. The online world gives you self-confidence, as no boss is there to scold you. Moreover, you are no more restricted to waiting for your salary till the end of the month. Online business gives an opportunity to begin a career as an online industrialist and receive flexible income without heavy investment or getting the job on your nerves.

Set your work routine and number of working hours on a daily basis. Keep in mind; it is a totally different experience as you can work during leisure hours. You should begin work early in the morning or select late night hours to do your task. Just stay at your home, and arrange a laptop and internet connection to initiate new business. Gone are the days when people used to toil for other companies just to get a few pennies. It’s time to begin a stress-free business and be your person in charge.

Tips for Establishing Online Business

First of all, start with a practical business idea. Recognize the online world’s needs and identify the right business to fulfill the market requirements. If you undervalue or skip this crucial step, it will either cost you more or undercut the best achievements.

Here are all-inclusive tips that will indeed support you in commencing the online business:

Discover the Best Business Idea

Discovering a successful business plan is not as difficult as most people consider. What you need to find out is the set off right skills to do your job. Later on, your business success level will confirm whether the skills were right or not.

Just assume you have designing skills and you have decided to work as a freelance designer. Fiver and many other platforms are available to advertise your peerless skills.

Comparatively, if you have teaching skills, begin your online career by writing helpful educational posts. Share new posts on your blog, so the readers interesting in your posts keep in touch with new ideas.

As soon as you have confirmed the business idea to work on, the upcoming task is to research and identify an appropriate market matching the nature of your work.

It is possible to hit a niche market existing in a broad market or whole market; however, it is directly related to your understanding and market research work. Just imagine: you have made up your mind to provide design services. In order to fulfill your objective begin searching for an appropriate market where a relevant audience is available. Just recognize the requirements of the pertinent audience and ways to help out in the best way.

Distinguish your Contributions or Build up a Market

As you have done complete market research and recognized the target audience, distinguishing your work from other businesses is the upcoming task. It is compulsory to achieve a distinctive position to get a noticeable position in a crowd. If you and your rivals on a battlefield have the same tactics and weapons, there are chances to tie, but you cannot win the war.

Business World Needs a Captivating Strategy

A captivating strategy depends on offering a differentiating product. In the first stage, you will definitely face some problems in raising a market that demands your products. Once you have achieved this goal, just wait and enjoy an outstanding outcome.

Complete & Feasible Plan

Every business owner must have a complete practical plan. It is essential to have a plan as it directs the energy towards the right side.

In case you have launched a business without a practicable and comprehensive plan, there are chances to get a futile outcome. Always make a thorough plan capable of giving the right direction and dropping off the possibilities of failure.

For instance, you are given a task to cut down a tree. Your efforts to chop down will not provide an effective outcome until and unless you spend a few hours sharpening the ax. In other words, the entire business relies on defining a plan.

Start Your Business

You have a comprehensible plan and complete understanding of the market with a practical business plan; it’s time to launch the preferred business. Keep in mind; that this is the introduction phase of business, so get ready for additional outflows (efforts/ charges) but fewer inflows (income). Do not get depressed at the initial stage because it happens in every business. Just pay attention to the idea as well as the company itself. Your business will take some time to grow.

Advertise Your Products

Now that your business is properly launched, advertise the offerings, so potential clients get familiar with your product. If you are selling the best product, but people are unacquainted, they will choose a recognized market to get the required services. In addition to delivering quality services, make sure to advertise the business and let potential customers be aware of your services.

Online marketing is as simple as enjoying a serene walk in the garden in this high-tech world. What you are required to do is digital marketing through energetically uploading posts on social networks regularly.

Just suppose: a freelance designer can activate the Facebook account and join relevant forums and groups to trigger your audience. Furthermore, there are possibilities to join other social networking platforms like LinkedIn to endorse the business.

Regular Upgrading of Services

To maintain the interest and struggle in the competitive business world, upgrading and revolutionizing your services regularly is essential. If you disregard the state-of-the-art variations, competitors will grab your customers and leave you empty-handed.

People’s needs, fashion, and tastes are in a state of variation. In order to maintain a safe and long-term position in the market, make it possible to upgrade and modernize your business. A few decades ago, people having excellent Excel skills were admired everywhere. They were highly in demand and paid huge salaries. Nowadays, Excel competency is not enough to get a job.

Concisely, working online and making money while sitting in your home is quite simple. Still, you cannot assume it is your cup of tea because the correct information, skills, and guidelines are necessary to flourish your business. Today’s modern era has encouraged people to become their own bosses. It is achievable when you are aware of the right path. Use the above-mentioned points for your guide, initiate online business, and receive handsome money without waiting for the end of the month.

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MARKETING STRATEGY AND MARKETING MIX (4PS) OF UNDER ARMOUR

CONVIVIAL 4PS AND MARKETING STRATEGY OF PRADA

August 8, 2022 0 comment

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4Ps – Walmart Marketing Mix Greatest Impact

by Shamsul August 8, 2022

How does Walmart Marketing Mix Impact Business Promotion?

Walmart is a leading and wide-reaching retail store. In the year 1962, the company made the first move towards hypermarket. It has opened thousands of retail stores worldwide. Walmart has served customers in 50 different countries, with more than 2 million employees. Let’s analyze Walmart Marketing Mix.

Basically, Walmart is a wide-ranging family business. In order to run a business on a large scale successfully, Walmart requires utilizing Marketing Mix strategies. Definitely, establishing a business on a global basis cannot only rely on large capital or luck. The management practices and marketing mix are wisely planned for affluent and successful Walmart businesses.

Here are some details of the five marketing mix core standards that Walmart has followed to achieve worldwide acknowledgment. These principles are known as the four Ps: Price, Product, Promotion, and Place.

Price – The Basic Walmart Marketing Mix

The cost impacts the future permanence and accomplishment of a product. It shows the ratio of profit through its competitive position and sale in the marketplace. If a high price is set, the yield per item will increase. Comparatively, if the price is set low, then its demand in the market rises. It depends on the companies to adjust low volume with high value or high volume with near to the ground value. Walmart has worked and selected the perfect price through the following strategies:

Instead of overcharging the customers, Walmart prefers to announce bulk sales and affordable prices to increase the sale.
Up-to-the-mark strategies enable the company to deal with the highly economical troupes in the supply chain. Consequently, the prices of different products remain accessible in the pocket of buyers.
Diversification makes it inevitable that the presence of flattering goods will also increase the sale of under-promoted products.
SKU and widespread bar-coding systems develop an efficient supply chain to maintain low prices.
In order to buy large and high-priced items, pay cash, as well an installment option is given.

Product – Walmart Marketing Mix

There is an array of products available at the Walmart store. The company provides in the market whatever customers demand. In fact, it is pretty easy to promote and put up for sale a demanding product rather than introducing a totally new product in the market. Here are the strategies Walmart follows while choosing product mix:

Walmart offers various products related to every category, including wellness, health goods, appliances, furniture, groceries, entertainment, and hardware.
The company purchases in bulk to get discounts.
Walmart has a friendly relationship with dealers.
White label exclusive products are accessible in stores.

Promotion – Third P of Walmart Marketing Mix

To attract the public, Walmart gets the support of promotional strategies with great discount offers. Effective slogans such as “Save Money & Live Better” and “Worry-Free Fresh” are introduced to inspire the audience.

Social media, eCommerce platforms, billboards, and TV ads are some of the mediums Walmart uses for advertisement.
In the case of online delivery, Walmart prefers secure and safe shipping techniques so customers can enjoy quality service within the promised time frame.
To build the trust of buyers, replacement and warranty policies are also available.

Place – Walmart Marketing Mix

Place plays a significant role in business progress. Customers rely on geographical accessibility. That is why Walmart has utilized different strategies to ensure that an effective and comfortable location is selected.

An influential eCommerce strategy encourages customers to buy goods online without visiting the store physically.
A premeditated distribution network makes it comfortable for retail stores to receive orders and deliver the products without delay to customers.
A highly developed Information Technology system facilitates the companies to trace manufactured goods irrespective of inventory or transit nature.
In the USA, Walmart has selected the outlets’ locations on a strategic basis. The best geographical position has helped in developing friendly terms with customers.
Walmart has arranged a fleet of highly advanced trucks to deliver goods from door to door in a short time period.

Different Walmart outlets support various brands like Walmart Express Stores, Walmart Neighborhood Market, Walmart Discount Stores, and Walmart Supercenters.

Bottom Line – Walmart Marketing Mix

Marketing Mix strategies of Walmart help new businesses to learn some practical principles:

In order to create demand for a product, the best option is to announce within means price. It is a company’s responsibility to understand the correct position of a product and an effective way of selecting the price.
Through a successful supply chain, vendors are given a chance to deliver cost savings to buyers as middlemen are not involved in getting their profit.
Promotion is a means to boost the demand for products. It also serves to build trust and confidence in first-time customers. Especially, warranty and return policies encourage buyers to try new products.
Businesses need a digital presence to survive and prosper in the modern world. It is as important as the physical presence of a retail store. Definitely, the ideal location of the physical store and strong online presence are the two marketing strategies to capture the attention of maximum buyers.

Need Help or Advice in Content Management:

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Why Facebook Marketing is Essential for Every Brand in 2022 – How to Do it Right

by Shamsul August 5, 2022

Why Facebook Marketing is Essential for Every Brand in 2022 – How to Do it Right

We all believe that Facebook is the most popular social media platform. According to an estimate, it has billions of monthly users (over 2.89 billion), and this number is still growing. Such engagement of people and popularity makes it an excellent platform for brands and business owners to advertise their services and products because they can connect with billions of people simultaneously. It means Facebook Marketing is Essential for Every Brand in 2022.

Only a few businesses utilize social media marketing strategies, especially Facebook. In this article, we will tell you why every brand or business should use an excellent Facebook marketing strategy in 2022 to succeed. We will also explain how to do it in the right way. You can lift up your business’ presence and awareness on Facebook to increase the spark of customers by following these Facebook marketing tips.

Facebook is the Most Powerful Social Media Site

There is no suspicion about it that Facebook is one of the most influential and popular social media platforms, with over 9 million advertisers and 2.89 billion monthly users. Connecting with a number of people is not a difficult task for companies with Facebook. You can click and engage billions of users at once with the help of this gigantic social networking site. Engaging such a large audience at once is the biggest advantage of Facebook for brands. Through Facebook, customers can get their favorite brands’ latest news about products and services.

When it comes to finding digital content, the role of Facebook is huge. Moreover, users love to spend time on Facebook due to its engaging content such as images, videos, and chats. According to a survey, the average spending time of people on Facebook is 20-30 minutes per day.

Every business owner or marketer should consider these stats in order to build an effective Facebook marketing strategy for their business. There is a chance that you can attract more clients by creating an excellent strategy. Why is Facebook marketing essential for every brand?

We will discuss 14 solid reasons that prove Facebook marketing is necessary for every business or company.

1- Facebook Helps to Target Micro-Audience

According to social media analysts, social networking sites are highly useful for promoting and advertising your brand. But, Facebook is king in this scenario. This data-rich platform is a hotbed for companies and businesses when it comes to marketing their products or services. Advertisers can quickly identify who they are looking for or targeting. So, they can build strategies on these bases.

Explained in short, Facebook can help you target the audience you need for your business success. So, you can get the customers you are looking for.

Facebook’s overall targeting and system are highly in-depth and detailed, allowing brands or businesses to target a broad audience at once. There is no need to focus on each person or target group to promote your products and services. If a business wants to attract a huge number of people by creating Facebook ads, then the following segments are highly crucial,

Gender
Location
Age
Spoken languages
Education
History
Interests such as hobbies
Income
Job designation
Life events
Behaviors
Political interests

By motivating the people based on the above-mentioned segments, you can force people to love and buy your products. This is what makes a huge difference when you add a Facebook marketing strategy in your marketing policy. You must know what your customer wants as a business owner or company.

Facebook permits you to build an effective marketing strategy that revolves around the people you want to reach or target. That’s the beauty of Facebook ads. It is easy to engage those customers who have interacted with your product or services in the past. As a result, you can reach those people easily.

On the other hand, you can also target relevant people or customers with messages. These techniques allow business owners to understand the needs and preferences of the customers, and they can build useful strategies to fulfill their needs.

Moreover, Facebook also allows marketers to know customers interacting with your brand through the Facebook platform. They can take the help of the aggregate data feature to identify these stats.

2- Facebook Offers Maximum Retail ROAS

It is understood that Facebook ads have unlimited advantages. They are incredibly helpful when it comes to advertising or promoting your business. According to Forbes, the average ROAS (Return on Ad Spend) for Facebook is almost 8.75 dollars/for every dollar spent. You just need to pay 10 dollars to attract a customer on the platform. You just make 5 dollars from them, which means you are making a profit of 4.75 dollars from return on ad spend. In short, there is no need to spend anything to get that consumer.

This one thing shows how powerful the platform is. All you need to do is to put in some effort and money, and you can make your brand a king in the eyes of the customers. If you are not exploiting Facebook ads, you haven’t reached the right customers. According to some marketers, Facebook is such a fun place for advertising because it allows you to share your content with your audience without any nuisance. It is a massive opportunity for business owners to utilize this platform for marketing purposes.

Moreover, the platform effectively invests in your marketing finances because of its huge 80% click-through rate. How can you overlook this opportunity?

3- Facebook Display Ads in a Better Way

There are thousands of perks to using Facebook ads. Its ability of conversion tracking is not the only advantage. There are so many unique types of ad varieties that Facebook offers. Some social media platforms do not have different types of ads. Here are some effective varieties of Facebook business advertising:

Photostatic images with catchy captions.
Video – It is one of the most engaging types of Facebook ads that can be appeared on feeds, stories, and in-stream.
Stories – They can be static or video-based. They take the full screen and are customizable. Users can see your stories by visiting your site.
Messenger ads – These ads appear during Messenger conversations.
Carousel ads – In carousel ads, followers can see up to ten static images.
Slideshow – They are short videos using text, sound, and motion effects. It is a very engaging type of Facebook ad.
Collection – With a single ad, people can interact with an assortment of products and services.
Playables – It is a type of demo game. Users can play them before downloading a game or an app.

You have immense freedom to create any of the above-mentioned ads on Facebook. Just create an ad of your type and take your branding to a whole new level.

In the past, there were some limitations and restrictions associated with Facebook ads. But, marketers can use any type of ad format, ranging from photos to videos to stories to slideshow of their choice.

Another exciting thing about Facebook ads is that it gives a huge opportunity to design a campaign or ad of your desire because of the availability of different types of visual graphics, multimedia elements, and ad types such as photo, video etc.

4- Facebook Advertisements are Cost-Effective and Useful

There is nothing better platform for advertising than Facebook. Facebook ads are incredibly cost-effective but offer a higher return on investment (ROI). This gives marketers a big sigh of relief, and they think their investments are well spent. With a daily budget of dollars, you can run your ads on Facebook. The platform has designed this feature for those who want to advertise or promote their products and services. There is no risk of wasting or losing your money.

A business or company can also enhance its organic reach with the platform by posting engaging content on a regular basis. This is specifically good for small as well as big businesses to promote a particular product or service. You can’t ignore that over 2 billion active users use Facebook monthly. So, there is a maximum chance that your brand or product can get the right limelight.

Any type of business or company can use the platform within a specific budget. You can exploit their analytics and targeting features. As a result, you can optimize your ads on Facebook for a great return on investment. Using the platform for advertising is really easy.

5- Facebook Helps to Track Your ROI

It is very crucial to determine your return on investment (ROI) when initiating a marketing campaign on Facebook. You can easily track your ads and can learn who they are being watched through Facebook’s detailed and in-depth analytics. This way, you can find the difference between other types of marketing content and your Facebook ads.

The most significant advantage of this is that you can improve your marketing content with time. You can make your efforts and investment fruitful.

Other social media platforms also provide this feature to track your return on investment, but Facebook has one of the most influential and detailed systems that give accurate data. In order to reach or target potential customers, the Facebook ad is one of the most important tools. You can provide your brand international fame just because of Facebook marketing.

6- Facebook Advertisements Provide Very Effective and Quick Results

If your goal is to gain short- and long-term digital objectives, then Facebook ads are the best. You can start getting encouraging results when you go live on Facebook. Here, timing matters a lot. You can engage a large audience during seasonal sales, introduce a new product line etc.

Some companies or brands are highly focused on instant outcomes, making Facebook a prestigious platform for these users compared to other social media platforms.

You can focus on the right audience by creating engaging ads with suitable captions. You can force your audience to see your content without any interruption. Do not make them unhappy by posting misleading or irrelevant ads or posts.

The main purpose of telling all this is that Facebook provides instant and effective results in such a short period of time.

7- Facebook Ads Help to Obtain Your Particular Business Goals

Facebook provides a lot of different types of marketing ad opportunities. You can pick any according to the type of your business or business goals. It is ideal for those brands who want to get specific results in a particular niche. They can prioritize their products and differences on the basis of these ad types.

For instance, if you want to promote a special product, you can use this tool to reach millions of customers and easily drive their sales. They will love to visit your online store or products. It will ultimately increase your profit margins.

That’s why Facebook marketing is so appealing to every type of brand or business. Moreover, its feasibility also makes it compelling for many companies. In short, Facebook ads can push your brand towards a new horizon of success.

8- Facebook is the Biggest Platform with Largest Audience

Billions of people are using Facebook every month, and this number is still growing. So, it is a hundred percent chance that your potential customers are present on the platform. You have an excellent opportunity to target them on their preferences, demographics, age, gender, and other segments. You don’t need to spend time finding your target audience.

Facebook has made it easier for you to target a specific potential group for your business. There are countless advantages of using Facebook advertising.

Just because of this reason, every small and big business is using this platform to target customers. They are investing heavily in this segment to spark the interest of millions of people at once. You just need to diversify your investments and efforts to get suitable attention.

Many companies and business have successfully expanded their customer base through Facebook advertising. They are increasing their sales, brand awareness, and loyalty. In a nutshell, Facebook can help you achieve the right success in such a quick span of time.

9- Facebook Gives A/B Ad Testing Facility

With Facebook Ads, you can grow your business faster and improve your marketing techniques. The platform provides in-depth information that can be utilized to boost your marketing strategy. Facebook offers you two choices to run ads such as A/B. It is an auto-optimization tool that provides the correct information about the ads. They help to show comparisons between the ads by telling them which ad works better.

No social media platform gives this feature except Facebook marketing. When you post an ad, wait for some time until your potential audience can see it. Facebook helps to collect this data and shows you everything about your potential customers and how they react to it.

On the other hand, Facebook’s real-time feedback data will show you everything about your target audience without using A/B testing. Through such information, you can build useful ways to connect with your audience in a better way. This will surely enhance your business performance.

If you are exploiting Facebook ads to promote your business, it is imperative for you to learn how its ad strategy works. As the platform is highly beneficial for companies, some specific techniques must be utilized when creating and posting an ad on Facebook to hit the right audience.

10- Pay-per-click Ads on Facebook

Every time a customer visits your site or interacts with your ad, Facebook charges you on this basis. If they don’t click, then Facebook will not cost you a single penny. Otherwise, you have to pay. Some other things, such as demographics and time spent on your site, really matter. In this way, Facebook can help you identify which kinds of things customers want to see so you can change your strategy accordingly to meet their preferences. You can develop videos, messages, and pictures of their interest. This will directly boost your sales, and it is one of the major advantages of Facebook ads.

Instead of A/B testing, many other tools can help your brand grow faster only because of Facebook advertising.

As a result, you can offer limited sales offers and special deals to customers to drive sales. It boosts repeat visits and loyalty, which means your customer pool increases. They would love to come back again to buy your products and services. Online businesses are using these platforms in such a great way to increase their sales and revenues. You can completely rely on Facebook advertising.

11- Facebook Provides a Specific Filter to Block Unwanted Audiences

Once you identify your potential customers, you can list them in your email and send them messages about those products or services they have already tested. It will reduce the cost of your Facebook marketing and retain your customers. This type of advertising is also beneficial because you don’t have to create different ads or advertising content. It also gives the freedom to manage things with ease.

But, Facebook has everything when it comes to advertising and promoting something. The platform can replace any other advertising platform due to its powerful features. It has a unique filter that allows you to block any type of segment, customer group, or people you don’t want to show or sell your products. So, you can specify those customers you want to target.

12- Facebook Gives Ad Forecasting and Performance Evaluations

Facebook can help reduce your marketing efforts by ad forecasting and performance estimates. In this regard, Facebook marketing can provide a big help. It is necessary to keep in mind that your Facebook ads will only work when they are targeted toward the potential audience. Sometimes, you have to consider other types of ad campaigns instead of relying on just a specific ad. You can also choose other social media platforms.

Allot a specific budget just for Facebook marketing. As we mentioned earlier, Facebook marketing is inexpensive but still costs some money. Always set aside a particular marketing budget, so you have enough money to spend without disturbing your other expenses.

No matter what kind of business you’re running, Facebook marketing is suitable for all types and sizes. But don’t forget to set aside enough money and resources to invest it in those areas where you can get maximum results in the future. Monitor your progress occasionally by using A/B testing and other tools. It will give you a clear idea about what’s working for you and against you.

13- Facebook Ads Re-marketing

When it comes to boosting your sales and profits, Facebook ad remarketing can be beneficial in this matter. You must use data that comes from A/B testing to revamp or remarket your strategies or campaigns to achieve greater ROI.

The key advantage of Facebook ads is that you can track your performance and can make policies accordingly. It will help you that how to spend your money on Facebook marketing. Evaluating your cost and profit is necessary so that you can learn what you are getting. Identify the direct and indirect advantages (such as brand loyalty, more exposure, and new customers) that you are getting from Facebook marketing.

14- Facebook Offers Sponsored Messages

If you are not getting suitable marketing results, change your marketing strategy and create innovative ads and content that can easily target a broad audience. We have mentioned some of the most effective types of advertisements above that you can use.

In this matter, Messenger ads are especially useful for various businesses and companies to get the attention of potential users. You can send tailor-made messages to customers through Facebook messaging. In short, there are numerous benefits of using Messenger ads.

They hit customers differently because they look personal and memorable. So, a customer will feel special that he really matters to you. They will think that you do care about your customers and their preferences. For small companies and businesses, Facebook marketing is very effective.

Every business or organization can use Facebook’s marketing features to boost its reach and profits. Incorporating Facebook marketing will help you obtain your short-term and long-term objectives. However, there is room for improvement. The presence of such a big audience on the platform ensures maximum success.

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Moreover, if you want any help in writing content to drive more traffic and boost conversions, get in touch through Contact our team.

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A COMPLETE GUIDE TO FACEBOOK MARKETING IN 2022

August 5, 2022 0 comment

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The Best Ways to Avoid Five Common Marketing Mistakes

by Shamsul August 4, 2022

The Best Ways to Avoid Five Common Marketing Mistakes

When it comes to running a business or startup, marketing plays a huge role. A company can’t achieve immense reach and popularity in any market. According to the US Bureau of Labor Statistics, two out of 10 new businesses fail the initial days of their work, and nine out of 10 startups close in their first year. A company can’t obtain the desired profit target despite having a hit product due to common marketing mistakes. But you can avoid these mistakes with proper planning and using the right marketing tactics. Below, we are going to highlight the best ways to avoid 5 common marketing mistakes.

Best Ways to Avoid Five Common Marketing Mistakes

#01 – Not Understanding the Market

You prepared a new product and decided to market it in the marketplace. If you don’t understand the requirements of the market and your target audience, you can’t make your product successful at any rate. So, your brand new product experiences a lousy response from the marketers.

Example: Quibi was a mobile-video platform, but it didn’t make its mark in the market even after great investments and high expectations. The company has raised over 1.8 billion dollars even In the presence of MGM, Lionsgate, Warner Bros, and other investors. Although, the streaming platforms were controlled by Jeffrey Katzenberg (the former chairman of Walt Disney). YouTube, TikTok, and other popular streaming platforms are the competitors of Quibi, and the platform wanted to give them tough competition.

Reason for Failure:

The biggest reason for the platform’s failure is that they couldn’t understand the changing trends of markets and their users.

Various quality films and TV shows were streaming on different platforms. So, Quibi accepted those projects and movies that Netflix and HBO rejected.
In the initial phase, the platform got immense users. But, the majority of users refused to renew their subscriptions due to the low-quality content. Its biggest competitor Netflix was offering high-quality content at affordable prices.
Quibi’s poor marketing strategies are another big reason for its failure. They couldn’t promote the platform effectively. Many people still know the platform as a food delivery service.

How do you avoid this mistake?

Before venturing into the streaming market, the company should have analyzed the market thoroughly. They should identify the real potential of the market and TAM (Total Addressable Market). They should take the help of market experts to analyze other players.
Find out whether the market is progressing or not. Identify the pace of progress. Analyze the data and predict the future.
Identify the major trends that are circulating in the industry. Find out practical solutions and tools to deal with any type of problem. Identify how people react to specific trends.
Perform a complete competitive analysis (market segment and competitors).

Best Ways to Avoid Five Common Marketing Mistakes

#02 – Failing to Understand Your Audience

If you initiated an ad campaign but didn’t get the correct response, you couldn’t define your audience properly.

Example: When a company called Refocus started its marketing firm, they advertised the products and services on the Britain market. They promoted the installment card that they thought would be a massive success among girls because they love purchasing expensive outfits and beauty products. It was a disastrous ad campaign, and we lost thousands of dollars (pounds) in the campaign.

After this failure, the company started investigating the reason for the loss. We had to target the men segment of 32 to 45 years old, which means we were running irrelevant ads.

It is important to make a flexible marketing campaign to change it anytime you think something is going wrong.

How do you avoid this mistake?

You should interview patrons using the jobs to be done (JTBD) methodology.
Achieve the standard by analyzing the data.
Focus on video platforms to target your audience.
Enhance your communication level in order to boost your productivity.

Best Ways to Avoid Five Common Marketing Mistakes

#03 – You Don’t Follow the Trend in Creatives

Marketing trends change with the passage of time. There was a time when email marketing was very popular, but these days short-form video content is more popular when it comes to advertising. You should focus on changing marketing trends and develop creative strategies. Try to make eye-catching and engaging creatives. Otherwise, you can lose your entire marketing budget.

How do you avoid this mistake?

It is imperative to keep an eye on the latest trends. Video content is the most popular form of advertising content these days. There are so many other types of video promotions within video advertising.
Create appealing content that can catch the attention of users within 3 seconds.
Make ads that can excite your audience as well as target customers.

Example: A company called Hoof Doctor produces farrier and hoof care products for horses. They launched an ad campaign where a customer of Hoof Doctor told the advantages of its products. It was a spontaneous reaction, not scripted. The video got a whopping success among customers. This has helped the brand to build trust among customers.

Best Ways to Avoid Five Common Marketing Mistakes

#04 – You Don’t Have an Elaborated Sales Funnel

As a company, your sales funnel should be eye-catching and great. This is the only way to make your marketing superb. You waste time and money if you don’t have an elaborated sales funnel. For instance, when a customer opens your site and comes across the fact that its CTA (call to action) button is not working and the site is not mobile-friendly, what could you expect from that customer?

How do you avoid this mistake?

Managing the entire data in real time and adjusting the analytics is crucial. It is necessary to analyze the movement of customers. The only thing you have to do is to optimize your sales funnel. Make your site mobile-friendly in order to give a better user experience. Your page should be easy to load and convenient. If you fail to do these things, your customers will choose your rivals.
Enhance your trigger strategy and add triggers where they are needed. Send emails and push notifications so that customers do not leave if you cannot address the sales funnel in a short period of time.

Best Ways to Avoid Five Common Marketing Mistakes

#05 – Forgetting the Importance of Analytics

Many marketers and business owners do not invest much money in the betterment of the system responsible for analyzing and collecting data on the effectiveness of the market. Consequently, you choose the wrong direction or path.

How do you avoid this mistake?

If you are working on a digital project, you shouldn’t ignore the importance of analytics. It is crucial to measure CPC (Cost per Click), CTR (Click-Through Rate), CR (Conversion Rate), and other metrics.
Allow call tracking, exploit CRM (Customer Relationship Management), and manage the sales data.
Utilize an end-to-end analytics system.

Example: Phyllis is a famous online cosmetics store in Germany. At first, they targeted cosmetologists as their main target customers. The store focused on the effects of creams and their textures. But, its CR (conversion rate) was very low. After this, they came across the fact that customers usually pay so much attention to the packaging of the products. Beautiful boxes and jars of beauty creams can easily catch the attention of users, especially women.

So, the company started using beautiful jars in its ads. This was one of the biggest successful campaigns of the company, and they got millions in terms of profits.

Best Ways to Avoid Five Common Marketing Mistakes

Summary

Learning from your mistakes isn’t easy, but you can improve the quality of your products and sales through this strategy. Mistakes bring improvement, so don’t be afraid. If your marketing isn’t going well, conduct profound research and find out the root of the problem. Once you have identified the problem, you can easily fix it. In this way, you can use your budget in the right way without wasting a penny.

Need Help or Advice in Content Management:

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10 WAYS VIDEO MARKETING CAN INCREASE YOUR WEBSITE TRAFFIC

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August 4, 2022 0 comment

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10 Ways Video Marketing Can Increase Your Website Traffic

by Shamsul July 4, 2022

10 Ways Video Marketing Can Increase Your Website Traffic

Generating traffic on your website is an overwhelming process. If you are planning to use video marketing to increase your website traffic, you have cracked the right idea. These days, video content is one of the most popular and engaging marketing tactics. It helps to get the attention of your audience and keeps them on your website for a longer period of time. Through video content marketing, you can also enhance your search engine rankings.

According to a report, more than 65 percent of businesses and companies are using video content marketing to drive more traffic. They are getting higher ROI (Return on Investment) by exploiting video content on their site. Here, we have curated some top reasons that show why every business should use video content marketing,

By adding short-form video content to your site, you can increase your conversion rate up to 130 percent.
You can enhance your search engine rankings by featuring video content on your site.
Video content can create all the difference when it comes to establishing an emotional connection with your customers. It helps to increase your loyalty and trust level among users. Moreover, video content can force users to buy your products or services.
You can easily increase the clients’ base by the attention of your target audience through video content marketing. In addition, video content is very helpful in entertaining and educating people.

The growing use of smartphones gives marketers a big opportunity to invest in video content marketing. They should capitalize on this factor to gain a prominent position in the market. Moreover, video content’s influence is increasing day by day, and many companies are taking advantage of this thing. It is important to create catchy and useful content that can grab the interest of users immediately.

Video Content Drives Return on Investment (ROI) and Sales

A brand or business can easily narrate its story in a more engaging way with the help of video content. Through video content, a company can explain its offerings and services concisely and clearly. It can help to convert your target audience into a loyal audience. Customers can interact with your brand and love to buy your products. Consequently, your return on investment (ROI) and sales will increase.

Video Content Promotes Social Shares

According to a survey, video content is one of the most sharing content on social media compared to images and texts. When your audience likes your video content, they love to share it from their social accounts. They share your video with friends and family. As a result, your brand gets socially popular. They help to engage other audiences and your customer base increases automatically. You also see a huge boom in your sales and return on investment.

Video Content Increases Website Traffic

When you feature your video content on your website, your audience will love to spend more time on your site just because of the entertaining content. This kind of content is not only helpful for your search engine rankings but also increases customer loyalty. In short, video content can help to target new customers and can also help to retain existing customers.

Video content can help to generate maximum traffic on your website. Google will understand that your content is worthwhile and that’s why people are spending their time on your website. As a result, your website’s ranking will improve on Google and it can easily attract targeted visitors.

Techniques for Video Content Marketing

1- Optimizing Your Video Landing Page:

Creating and publishing your video is not the only thing you have to do. It is important to tell people about your video content. How to do it right? Well, video landing page optimizations are a great idea to begin with. If your target audience can’t seem to search for you, then your landing page is not useful. By the use of social media posts and ads, you can completely optimize your video landing page. This factor will make your page more noticeable and valuable. So, adding videos to your written content is crucial.

You can create short video content in which you can tell about your website and offerings. Customers can easily explore and discover your page. Moreover, video content is highly beneficial for your search engine rankings. So, people can easily find you when your ranking on search engines improves. Don’t forget to post your video content with the right SEO-optimized keywords.

2- Create and Publish Short-form Video Content:

When it comes to getting users’ involvement, short-form video content is highly useful. You can see the popularity of short video content on social media, YouTube, and TikTok. Nowadays, customers want a representation of a product in just a 10 to 15-second video. A 15-minute video of a specific product is not suitable. You have to convey your message in short video content. Your content should have the ability to force people to check your products. If you fail to convey your message clearly, your conversion rate (CR) will suffer

3- Approachability of Landing Page Design:

If your website is not mobile-friendly, your content will not be able to get the notice of the target audience. Your page’s responsiveness is highly important in order to attract readers, viewers, and customers. They can learn about your brand and will become your regular customers.

More than 40 percent of users skip those sites that are not mobile-friendly. On the other hand, you should pay attention to the design of your website. It should be eye-catching and attractive. A wonderful layout of your design will force users to visit your site again and again. You can take the help of a professional website designer in this matter

4- Loading Time of Site:

People don’t like those websites that take so much loading time. Moreover, web browsers also discourage these types of site. Your page should load within 2 seconds otherwise people will not open your page again. You can collaborate with Google to evaluate your page’s loading and running time.

Faster running and loading sites easily load videos. Video content marketing will only work when your website loads quickly.

5- Selecting Different Marketing Channels for Video Content:

If you want effective video marketing, it is necessary it reached the right audience. In this situation, you have to select various marketing platforms for posting video content. With correct video content marketing, you can enhance your brand’s exposure globally and can also establish client loyalty. You should target your customers on the basis of their location, culture, demographics, and other social factors. By using the following platforms, you can generate ultimate traffic on your website through video content,

Social media, blog, email, website (Owned Media)
Paid influencer, search ads, native content, social media ads (Paid Media)
Influencer marketing, review, endorsements, publicity (Earned Media)

6- Create Your Own Personal Video Content:

If you are planning to create your own personal video content, then you must add some factors such as customer preferences and requirements for your video content. Users like this kind of marketing material in which they are discussed prominently. Being a business owner, you should adapt your videos according to the needs of your users. According to a survey, targeted consumers love to watch personalized marketing content.

This type of content is highly in demand. It is vital to align your video marketing content with your consumer’s needs. Customized video content will help to increase return on investment and sales. You can hire the services of a content writer to make catchy content for your video marketing.

Customers love to listen and purchase from a brand that treats them individually. There are plethora of brands in the market that focuses on individuality in their marketing strategies. Through personalization, you can easily enhance customer engagement with your brand. Convey a clear goal in each video. Here are some helpful factors:

Add call to action (CTA) button at the end of your video content. Customers can easily click the button and make purchases.
Add a reminder to subscribe to your page and leave comments on video content.
Utilize ads to boost your page’s visibility.

7- Provide Sharing Options:

It would be great if thousands and millions of viewers watched your video content. Allow your audience to participate by providing sharing options to your content. It is important to define your target audience clearly and makes sure that you are targeting the right people.

You can see The Guardia’s video content on almost every social media platform because they allow users to share its videos and content. To achieve this thing, you have to add sharing options in your content. If you want to get feedback, you can add a comment section too. It is a common practice that if you like something you will love to share it with your social circle. As a result, your video can get the hype it needed.

Social media can play a big part in enhancing your brand’s visibility and exposure. Every brand must exploit social media platforms effectively. Consequently, more people will visit your page and you can effortlessly generate more traffic.

8- Adding Video Transcript:

Customers are likely to see a video if it holds the specific information they are searching for. If you want to increase customer engagement, you can provide them with a video transcript. It contains extra information that they are looking for. In a nutshell, customers can get an idea of what to assume from your video content.

The information you provide through your video content will help increase your customers’ interest. The views, likes, interactions, and comments on your video will automatically increase. To provide extra information, you can add a video transcript. Don’t forget to add the target keywords in the URL to enhance your search engine rankings.

On the other hand, you can transcribe the video into text. Add primary keywords in your title to enhance the ranking of your video in search rankings.

9- Reviews, Testimonials, & Ratings:

There is no shortage of influencers’ Instagram accounts. You can see thousands of commercial posts on Instagram. As a company, you can feature influencer-offered reviews and testimonials on your site. If the testimony is positive, it will encourage customers to buy your products. You can also add reviews of influencers. According to different surveys, the majority of customers make their purchasing decision after reading reviews and checking customer feedback.

If you add social proofs of your products and services to your video marketing, then it will help to enhance your customer base and sales as well. You should use testimonials, ratings, reviews, and feedback in your marketing strategy to gain the trust of customers.

Your paid influencers and previous shoppers can give their testimonials and reviews about your offers. Add catchy responses in your email and in the weekly newsletter for frequent shoppers in the form of “Thank you for shopping our products”.

Ratings, testimonials, and reviews are also helpful in driving traffic to your site. They will motivate users to see your videos and posts.

10- Create and Publish Different Types of Video Content:

In order to advertise your brand or business effectively, you should focus on different types of video marketing. Creating different videos can help you in your ad campaign. The following types of video content can help you generate more traffic,

Explanatory Video Content:

Explanatory video content is an excellent idea if you want to provide knowledge and educate your audience about your products and services. It will allow users to see a product video instead of reading its description.

Moreover, it is more enjoyable, engaging, and convenient. You can demonstrate each and every aspect of your product in the form of explanatory video content.

Live Streaming:

Video content helps customers to connect with companies or brands. Using live streaming can help you increase your sales by up to 30 percent. Investing in high-quality music, images, and videos is crucial when you go for live streaming. By using better tools and equipment, you can make live streaming incredibly attractive.

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Moreover, if you want any help to write content to drive more traffic and boost conversions, get in touch through Contact our team.

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July 4, 2022 0 comment

Management Marketing Scholarly Trending World's Climate

Impact of Green Supply Chain on Organizational Performance

by Shamsul July 3, 2022

Impact of Green Supply Chain on Organizational Performance

Introduction

The spectacular development of technologies and sales techniques has greatly caused the overconsumption of industrial products, especially high-tech products whose life cycles are increasingly short (Ahi and Searcy, 2013). On the other hand, this development has led to increased consumption of raw materials and energies as well as to the growth of the quantities of greenhouse gases and of waste in landfills. So, the Importance of Green Supply Chain is crucial on Organizational Performance

The rapid economic growth of emerging countries like China and India along with changes in their lifestyles will aggravate the problem. Awareness of the planet’s ecological problems has taken on a global dimension since the UN Conference on the Human Environment, held in Stockholm during1972 in the capital of Sweden. The years that followed saw the birth of an international environmental movement. Long separated, questions of economy and ecology have become linked to define what is called “sustainable development.”

The Logistics Chain and the Concept of Sustainable Development

Ever since its inception in the early years of the 1990s, the idea of “supply chain management” is established itself as a key driver of corporate competitiveness. Initially, this concept was only functional management of each activity of the industrial company to become, at the beginning of the year 1990, a logistics chain integrating a greater number of business partners upstream or downstream of a business (Bechtel and Jayaram, 2007). The supply chain can be represented by a sequence of activities starting with the supply of raw materials and ending with the delivery of the finished product to the consumer (figure 1). Supply chain management thus pursues an objective of integration, not only by sharing information between its partners but also by continuously reviewing value-added activities (Christopher, 1998). Globalization has enforced most organizations to remain at least a part of one supply chain the result of which is that there is increasing competition amongst the existing supply chains instead of insulated companies (Gold, Seuring and Beske, 2009).

Figure 1: Traditional supply chain representation (Chouinard, 2007)

Thus, in the context of market globalization, the main objective of supply chain management is the creation of value which is based upon the premise that an integrated and effective supply chain subsidizes the minimization of financial risks and to increased profits (Fawcett, Magnan & McCarter, 2008). Therefore, the business models that are implemented by industrial companies involve logistics chains within which the raw materials are changed into finished products using non-renewable technologies and energies, and then transported to the end consumer, regardless of the disposition of the products. Along with the economic challenge, sustainability has been seen as a second major challenge for companies in recent years (Kleindorfer, Singhal and Van Wassenhove, 2005). The operationalization of sustainable development in the company is reflected in the corporate social responsibility approach (Boukherroub, 2013). The relationship between supply chain management and sustainability is more approached from an environmental perspective using different terminologies such as green sourcing, responsible product stewardship, reverse logistics, and chain management green logistics (Vachon and Mao, 2008).

Traditionally, the regulations governing environmental aspects have been seen as equal to that of additional costs and consequently seen as a barrier to a company’s competitiveness. The hypothesis of Porter and Van der Linde (1995) states that “in case there are strict environmental regulations however they are flexible and can be adapted; the restrictions created tends to encourage innovation and may sometimes improve the level of competitiveness of the business”. In their statements, the authors quoted some cases in which firms that were in alignment with environmental laws saw their profits increase. It is therefore not surprising, in this context, that the sustainability of the company has gradually extended to logistics networks through pressure from stakeholders (customers and shareholders). Vachon and Mao (2008) claimed that there is a considerable relationship between the strength of the supply chain and environmental innovation and which also supports the hypothesis of Porter and Vander Linde, (1995).

Indeed, today in the context of sustainable development and for several reasons such as the economic advantages that the recovery of certain products used, the government legislation, and growing consumer demand for environmentally friendly products, several pioneer companies have felt the need to review the management strategy of their supply chains in order to integrate end-of-life product processing activities and reduce as much as possible environmental impacts. The classic linear model of the supply chain is therefore gradually giving way to a cyclical model through which the recovered products are reinjected into the traditional supply chain to build a value loop. Thus, the concept of the circular economy seems to be the most recent practice of sustainable development and is defined, according to ADEME (2014) as “an economic structure of production and exchange which, at every phase of the life cycle of the product, seeks to escalate the efficiency regarding the usage of resources along with reducing the impact over the environment”

Green supply chain management can then be seen as integrating environmental concerns within the supply chain management (Sarkis, Zhu and Lai, 2011). The term “green” has become more and more abundant, it can have several meanings depending on the perceptions of its users, but all refer to the environment (Boks and Stevels, 2007). The concept of “green supply chain” has been initially suggested by the University of Michigan Manufacturing Research Consortium in 1996, in view of evaluating the different environmental influences and the optimization of resources of manufacturing supply chains (Hanfield, 2016). The key motivations for the implementation and management of the green supply chain can be grouped into 4 distinct categories (Zhu and Sarkis, 2004; Walker, Di Sisto and McBain, 2008): regulations, the search for a competitive edge, pressure from that of the stakeholders and internal company innovation. The level of these motivations with respect to their importance is difficult and is dependent upon various factors like the country, the field of activity, and the size of the companies studied.

In the Canadian aspect, a recent study reveals that the companies that have implemented practices of green products such as reduced consumption of energy, packaging, and waste have reported improvement in terms of reducing their distribution costs, customer loyalty, and opportunities to access foreign markets (Industry Canada, 2009). Today, companies are increasingly proactive when it comes to environmental sustainability. The results obtained have been confirmed by the results of a current survey undertaken over 582 European companies. The results clearly show in Figure 2 that regulation is no longer seen as the most important motivation for the establishment of sustainable actions and instead gives way to corporate branding and management leadership. According to research carried out by Zhu and Sarkis (2006), there always is an impact on the environment at every stage of the product life cycle, from the extraction of raw materials to the discarding of the product after its consumption (Solvang and Hakam, 2010; Andiç, Yurt, and Baltacioglu, 2012).

Figure 2: Motivations for the implementation of green practices (Bearing Point, 2010)

Green supply chain management processes

Within the green supply chain, various procedures tend to combine as well as complement each other so as to assure the product delivery to that of the end consumer as well as its return after use. These processes vary according to the business sectors of the company and link one link with another or with several links in the network. Stadtler (2002) subdivides supply chain management into two distinct parts: integration as well as the coordination of the network of the various flows. Network integration involves the choice of organization, partners, management, and collaboration within the network. Network coordination tends to constitute planning along with the control processes of the chain along with the process of information sharing and the technologies that are used for this purpose. Lambert and Cooper (2000) describe the different processes defining the management of a supply chain. The transversal functions allowing the management of flows and the integration of the basic functions of a company in a supply chain are:

customer service management
customer relationship management
demand management;
order management;
production flow management;
product development and marketing;
supplier relationship management;
reverse flow management (recycling, after-sales service)

in order to further illustrate the major processes within a green supply chain, the GreenSCOR model is rendered to be an example (SCC, 2006), illustrated in figure 3. This model assumes that the supply chain is divided into four processes: planning, green procurement and manufacturing, green logistics, and carbon management

Figure 3: Green supply chain management processes (SCC, 2006)

Planning

is a process aimed at organizing other processes in the supply chain? At this level, the strategic decisions for the configuration of the integrated closed-loop logistics network and the ecodesign of products are determined

Paquette (2005) states that key variables which can influence the environmental performance of a system or product are determined in this planning phase of the supply chain.

Supply procurement

Mainly because of its upstream position within the logistics chain, the “supply procurement” process plays an essential strategic role; it is able to prevent when selecting suppliers and service providers, the transfer of goods, environmental risks of raw materials and acquired products.

Green manufacturing

The “manufacturing” process encompasses the processing of raw materials and the assembling of that product. In order to assure the implementation of green manufacturing, businesses should focus on improving their manufacturing procedures by working through the triangle which comprises three main elements: energy, technology, and materials.

Green distribution

The “deliver” procedure comprises two sub-procedures: transport and storage.

Green transportation. This assures the movement of the material flows from that of the supply chain. Nevertheless, this sector does hold a huge impact on the environment, for example, freight transport accounts for around 14% of total industrial emissions
Green storage. The logistics buildings have a very important role in the management of flows both upstream as well as downstream of the logistics chain, it also ensures storage along with other order finishing operations (packaging, labeling, etc.). The objective of green storage is primarily to plan logistics buildings in compliance with eco-construction standards (eg, standard NF EN 15643-1) which reduces environmental impact. Business warehouses can be built using materials such as wood and can operate with alternative and renewable energies such as solar and wind energy

Reverse logistics/ Carbon management

The ‘return’ process is the last process in the green supply chain. It allows the closure of the value loop through the extension of the product lifecycle to allow its reuse (Fleischmann, 2001).

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References

ADEME(2014). ADEME & Vous.76, juin.
Ahi, P., & Searcy, C. (2013). A comparative literature analysis of definitions for green and sustainable supply chain management. Journal of Cleaner Production, 52(1), 329-341
Andiç, E., Yurt, Ö., & Baltacıoğlu, T. (2012). Green supply chains:Efforts and potential applications for the Turkish market.Resources, Conservation and Recycling,58, 50-68
Bearing Point (2010). Green Supply Chain: From awareness to Action. 4th Supply Chain Monitor
Bechtel, C., & Jayaram, J.(2007).Supply chain management: A strategic perspective. International Journal of Logistics Management, 8(1), 15-34
Boks, C., & Stevels, A. (2007). Essential perspectives for design for environment. Experiences from the electronics industry. International Journal of Production Research, 45(18-19), 4021-4039.

7.      Boukherroub, T. (2013). Integration of the objectives of sustainable development in the strategic and tactical management of the supply chain. Doctoral thesis, National Institute of Applied Sciences of Lyon, France

Chouinard, M. (2007). Modeling and design of supply loops: multi-product, multi-state and multi-alternative processing context. Doctoral thesis, Faculty of Graduate Studies, Laval University, Quebec, Canada.
Christopher, M.G. (1998).Logistics and Supply Chain Management: Strategies for Reducing Costs and Improving Services. Londres: Pitman Publishing
Fawcett, S.E., Magnan, G.M., & McCarter, M.W. (2008). Benefits, barriers, and bridges to effective supply chain management.Supply Chain Management:An International Journal,13(1), 35-48.
Fleischmann, M. (2001). Quantitative models for reverse logistics. Berlin: Springer-Verlag, 181 p
Gold, S., Seuring, S., & Beske, P. (2009).Sustainable supply chain management and inter-organisational resources:Aliterature review.Corporate Social Responsibility and Environmental Management, 17(4), 230-245.
Handfield,B. (2016). Green supply chain:Best practices from the furniture industry. Proceedings of the Annual Meeting of the Decision Science Institute(No3, pp. 1295-1297). États-Unis
Industrie Canada (2009).Green Supply Chain Management Logistics & Transportation Services –A Canadian Perspective.Industrie Canada, tiré de http://www.ic.gc.ca
Kleindorfer, P.R.,Singhal, K., &Van Wassenhove, L.N.(2005).Sustainable operations management.Production andOperations Management, 14(4), 482-492
Lambert,D.M.,& Cooper,M.C. (2000).Issues in supply chain management.Industrial Marketing Management, 29(1), 65-83.
Paquette, J.R. (2005).The Supply ChainResponse to Environmental Pressures. Thèse de doctorat.Massachusetts Institute of Technology
Porter, M.E., Van der Linde,C. (1995).Green and competitive:Ending the stalemate, Harvard Business Review, 73(5),120-133.
Sarkis, J., Zhu, Q., & Lai,K.H. (2011). An organizational theoretic review of green supply chain management literature. International Journal of Production Economics, 130(1), 1-15
Solvang, W.D., & Hakam, M.H.(2010). Sustainable logistics networks in sparsely populated areas.Journal of Service Science and Management,3(1), 72
Stadtler, H. (2002). Basics of supply chain management. InH.Stadtler& C.Kilger (éd.), Supply Chain Management and Advanced Planning. Concepts, Models, Software and Case Studies(pp. 7-28).Berlin: Springer-Verlag.
Supply Chain Council -SCC (2006). SCOR Model Overview. Version 8.0. Supply Chain Council Inc
Vachon, S., & Mao, Z. (2008). Linking supply chain strength to sustainable development:Acountry-level analysis.Journal of Cleaner Production,16(15), 1552-1560.
Walker, H., Di Sisto, L., & McBain, D. (2008). Drivers and barriers to environmental supply chain management practices:Lessons from the public and private sectors.Journal of Purchasing and Supply Management,14(1), 69-85
Zhu, Q., & Sarkis, J. (2006). An inter-sectoral comparison of green supply chain management in China:Drivers and practices.Journal of Cleaner Production,14(5), 472-486

July 3, 2022 0 comment

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How to Do More by Doing Less Work – The Art of Switching

by Shamsul July 2, 2022

How to Do More by Doing Less Work – The Art of Switching

To complete a task or job, we put our maximum effort as a human. After all, we are not machines. In fact, machines also require some rest and maintenance as well. In this busy world, we have to do so many things to earn, live a happy life, and eat well. If you are spending 8-9 hours in front of a screen then you need a maximum power source to sit for such a long time. Our body requires rest so that it can operate well further. The United States of America is a hub of various industries and companies with no working limits and hours. If you are feeling the same, then you are not alone. Due to work pressure and stress, the United States loses over 500 billion dollars every year. It is affecting everyone, including workers, CEOs etc.

The intense work stress and load bring tiredness, brain drain, and burnout. The most common thing that every worker is facing nowadays is burnout. It is a common occupational phenomenon and companies are taking initiatives to fix it. You feel mentally and physically tired when you work like a machine (without taking proper rest). Feeling intellectually dull and emotionally exhausted are the aftereffects of it. This thing also impacts your productivity and growth. Instead, know how to do more by doing less. It is referred to as the art of switching. Monitor your work and productivity on a regular basis.

By doing so, you can find effective ways that will help you achieve more by doing less. As a result, you can obtain your life objectives and can re-establish strong connections with your family and friends.

Is it easy to switch off when you are overloaded with work and responsibilities? Well, we are not forcing you to pack your bags and go for a long vacation. Whether you are doing a job in a firm or running a small business alone, there are ways to modify your work habits. Below, we are going to discuss some practical tips that will help you switch off.

Systematize Admin to Free Your Time

Repetitive tasks such as checking emails, responding to messages, helping consumers, paying salaries, arranging meetings, paying bills, and many more are those works you do each day. You can automate these tasks instead of manually with the help of a software or an app. Take the help of technology to free up some time for yourself and your loved ones. You might have heard it, “work smarter, not harder”.

There is no need to respond to common queries and create email templates. Align your working hours with your team. You can book meetings with clients and workers by using Calendly. You can also buy scripts to save your time otherwise you can write them if you have enough time. In order to tackle common inquiries, you can install a chatbot.

By automating your work, you will notice workflow in your work. You can manage everything with automation and there are hundreds of tools available for each task. When it comes to automation tools, Google Workspace has so many built-in tools. They can help you manage your workload and organize your work schedule efficiently. Consequently, your mind feels free.

Avoid Burnout by Taking Regular Device Breaks

Nowadays, 80 percent of the world’s population possesses smart devices, particularly smartphones. From laptop to tablet, TV, monitor, and mobile screen, you spend most of your time in front of these screens. This thing disturbs your sleep pattern and timing. It is imperative to fix this problem.

Addiction to technology brings so many problems such as insomnia, poorer eyesight, and headaches. But, it also affects your mental health by increasing depression and anxiety. You might be fulfilling the needs of your jobs but you are affecting your mental and physical health at the same time. Spending more time on screen is not a good sign: it is a severe risk for your health.

It is vital to take regular breaks from your smart devices such as TV, smartphone, laptop, and so on. You must take a break of 5 to 10 minutes every hour if you are facing a screen. We know it is hard to ignore these things because of their maximum temptation, but you have to do it for the sake of your health. When you take a break from your devices, your mind will feel relaxed. This thing will boost your mental health and polish your thoughts.

Stimulate Creativity by Going for a Walk

These days, we use to spend more time at home than outside. This is because of the addition of technology such as devices. According to average, you spend 15 hours a day at home. This sedentary lifestyle has changed our lives. As a result, your body weight increases. It also shortens your lifespan. Try to adopt a healthy lifestyle. Go for a walk on a daily basis to stimulate your mind and body. Apart from this, it will provide you with a great escape from your hectic work schedule. In short, a daily walk is ideal for your mental wellbeing.

According to a genuine study, walking enhances your creativity by 60 percent. You can find a solution of a specific problem while strolling in a park or ground. When you make contact with nature such as wildlife, grass, sea, or trees, it will reduce your stress and ease your muscles. This is the stage where you start getting useful ideas.

No matter what kind of profession you are in, you should go outside once a day. You can choose the time of your choice. Do not carry your devices and let your mind stroll. However, you can keep a pen and notebook to write down your ideas. Observe nature and people. This easy exercise of walking will help to improve your focus, cognitive function, mood, and concentration level.

Open Your Mind by Practicing Mindfulness

Smartphone has occupied our lives. We are always on our mobiles, from checking email to responding to messages and socializing, we are totally under the influence of smartphones. Such a busy schedule can disturb our minds. We behave like machines when it comes to using devices. If you are feeling low then you can recharge yourself by taking a good amount of sleep.

Sometimes, your body needs rest so that it can align with everyday tasks. It is necessary to harmonize your mind with your body. The best practice to do this is mindfulness. It aids to reduce distractions and unnecessary thoughts. In short, you can feel more focused and improved.

What exactly is mindfulness? Mindfulness is the quality of being aware or conscious of something. The most common examples of mindfulness are meditation and yoga. You just need 10 to 15 minutes daily to practice mindfulness and you will see major changes in your mind and body. It is really helpful in reducing anxiety and alleviating stress. A simple breathing session is also enough to soothe your mind.

Do not feel pressure while working because it can damage your mental health. Do your job or work happily and responsibly. If you just indulge yourself in work and there is a chance that you will lose focus. It can also de-track you from your objectives or goals. In consequence, you can hurt your business as well as your loved ones. Practicing mindfulness will help you to refocus on important matters.

Socialize with Family and Friends

Sometimes, we overlook our loved ones and best friends due to the pressure of work. We know you want to be successful in your life but not at the cost of your family and friends. No matter how busy you are, socialize with your loved ones to learn what is more important. It is happiness that you can’t from money, fame, and power. You can only get this happiness from your close relationships.

We are not saying you to completely ignore or give up on your professional goals. But, if you start feeling guilty for not giving proper time to your family, then you are doing something wrong. Sometimes we worked so much but get too little appreciation.

Establishing strong relations with others will make you happier and more confident. When you feel happy, your work efficiency becomes double. It helps you to realize your life goals with ease. Your kindness and positive attitude will surely inspire others.

You can touch the sky when you successfully established close relations with others. It will give a boost to your professional as well as personal life. You can achieve anything on the basis of these things. Everyone is looking to get the true sense of their lives. Our world has become more chaotic and it is hard to survive in such a busy world without loved ones. After all, we all are human and no one is perfect. So, try your best and you will definitely get the results of your choice.

We link productivity with reward and achievement, so the importance of productivity is huge. It is necessary to keep yourself healthy and confident. Do not put your health, relationships, and happiness to risk. That’s why it is crucial to switch it off once a week/month/year because you really need it.

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10 Effective Business Communication Ways in 2022 to Reach Clients

by Shamsul June 24, 2022

10 Business Communication Trends in 2022

The novel pandemic of COVID-19 has changed the way of business communication, especially in the last two years. It really matters how a business communicates with its customers and employees. Things are getting reverse daily as we attend in-person meetings and socialize again. We are putting aside social distancing measures. In short, the change is here to stay.

So, let’s get started! How will businesses communicate in 2022? Below, we are going to discuss ten business communication trends.

Harnessing Business Communication Communication Platforms and Collaborative Workspaces

Many companies developed internal Business Communication platforms and collaborative workspaces during the period of COVID in order to enhance remote working. These platforms are here to stay in 2022. Any company organization can’t achieve productivity without team collaboration. Through collaboration platforms, team members can track progress, share ideas, and assign different tasks to each other. These platforms allowed team members to enhance their workflow and reduce distractions during remote work. Nowadays, many teams can’t achieve the highest level of productivity without these collaborative platforms and workspaces.

Recently, a software company called Intranet successfully achieved people-centric and crucial communication. They are now enjoying the maximum advantage of business communication in terms of the highest efficiency and productivity.

1- Relying on Cloud Business Communication Platform

When the trend of working from home first appeared in early 2022, many organizations and companies suffered because most of their tools and data were only accessible through office devices. After this, these businesses move toward cloud platforms. This business communication trend solved the issue and got numerous solutions as well.

A company can reduce its maintenance fees and hardware costs by integrating cloud-storage solutions into its working system. These companies can become more adaptable and agile in data accessing and sharing. This platform allows team members to maintain workflows and establish good communication from anywhere. A team member can effectively communicate with customers by pulling relevant information through cloud-based CRM (customer relationship management) software.

On the other hand, employees can establish a good business identity with the help of cloud-based virtual phone systems. It allows them to answer any call on their smartphone, laptop, or office phone.

2- Going All-in on Unified Business Communications

It was hard for team members to address each customer in order to respond to their queries. It was one of the biggest challenges for businesses in 2020 and 2021. Dealing with a plethora of messages was a challenging task. From video conferences to emails, texts, and voice calls on different social platforms such as Signal, WhatsApp, and Telegram. It was tough for team members to deal with these notifications because it is depressing and time-consuming.

In order to fix this problem, unified communication is the only concept. UCaaS (Unified Communications as a Service) platform helps to centralize these communication platforms. It allows team members to maintain workflow without feeling burdened. They can smoothly and easily maintain everything with unified communication.

4- Using Artificial Intelligence (AI) to Boost Personalization and Customer Service Efficiency

Artificial intelligence is one of the widely used technologies in almost every industry. This technology has transformed business communication in 2022. Machine learning and artificial intelligence apps are providing great interaction between customers and businesses, which results in the form of great satisfaction.

In personal assistance, the role of artificial intelligence is very huge. Artificial intelligence can effectively collect data from customers and convey it to the company so that they can respond to their queries. In short, AI is really helpful for team members as well as customers.

When it comes to making documentation and analytics, AI is also helping. This business communication trend is here to stay.

5- Self-Service AI Customer Care and Chatbots

NLP AI is another business communication trend that is directly involved in customer service. It is a self-service that allows maintaining routine interactions like passing information, handling refunds, and scheduling meetings. Chatbots are one of the most useful solutions in this category. It is really easy to integrate them into your site. Facebook Messenger and other social media channels offer chatbots in their business offers. This technology is also present in virtual business phones.

It has received immense recognition between businesses and customers due to its unlimited advantages. It gives relief to service agents from attending the routine calls or interactions. As a result, they can give attention to other challenges. Now, everything is done through AI, and they are fast than human agents.

6- Customer Communication via Social Media and Instant Messaging

The importance of social media is huge. It has influenced people’s lives during the lockdown period. This thing makes social media more crucial in the perspective of business communication. According to a study, over 54 percent of customers open social media platforms when they want to get information about a specific product they want to buy. Many customers browse an organization’s website and social media pages to analyze its overall values and culture. Here, we can’t neglect the importance of social media and its influence on people’s lives. It can be one of the biggest promotional tools for business.

Now, every business is establishing social media platforms in order to communicate with their target audience. It can take business communication of companies to a whole new level. It is obligatory for every business to use Facebook Messenger and DM features of Twitter to establish optimal communication with their customers. Moreover, they should focus on those messages that tag business.

It will allow businesses to resolve customers’ problems more effectively, increasing customer satisfaction. If you just ignore it, it will damage your reputation. People only follow those brands on social media they like.

In order to give tough times to rivals, it is imperative for every business to make a presence on different social media platforms. In short, the business can build effective communication with users over various social media platforms. Through such initiatives, they can also build a strong customer base and attract a new audience.

7- Depending on High-Quality Visual Content

One of the most compelling ways of building business communication with customers is depending on high-quality visual short-form content. It is the most popular form of communication these days, particularly short videos and infographics. We are not ignoring traditional forms of communication such as email marketing and blogging, but today’s trend is different. Due to the whopping growth of TikTok, short video content has become more engaging. Visual content is far better than written content when it comes to marketing or establishing communication with your audience.

To get the quick attention of the audience, a 60-second video format is ideal. With this feature, you can create engaging content to communicate your business message and get customers’ attention. After seeing the popularity of this trend, YouTube launched Shorts, and Instagram launched Reels.

Users like this kind of content and share it on their accounts across various platforms. A company can increase its revenue as well as reach with this kind of approach.

8- Integrating Business Communication into Websites and Business Apps vis CPaaS

Nowadays, every customer wants quick response and service from companies. They like to approach directly instead of switching between devices or apps. Due to this reason, several businesses are harnessing cloud-based CPaaS (Communication Platform as a Service). With the help of CPaaS, companies can offer communications channels like video and voice calls in their applications. When you see “Contact Us” on a website, it is a common example of CPaaS. A customer can use it for asking for information about a specific product or problem it faces during shopping from the business app. It is worth remembering that CPaaS aren’t stand-alone apps.

9- Offering Reliable Business Communications

During the pandemic, everyone shifted their work to an online circle. Cybercrime increased during that period. From stealing customers’ data, identities, and ransomware, it was hard to stop this. They were using this data for their own benefit. They also targeted many businesses. Over 60 percent of small and medium-sized enterprises got attacked during the last two years. It was necessary to deal with these issues by offering reliable communications.

For this reason, many businesses and companies started focusing on their security. They are strengthening their intranet applications and collaboration tools. They act as a guard against cybercrime.

It is important for companies to define their cybersecurity measures for their users. Businesses are trying to establish a safe and reliable security system in order to protect customer data like names, phone numbers, addresses, etc.

10- Augmented and Virtual Reality

Virtual and augmented reality is one of the latest trends in business communication. AR and VR are highly useful in communication and financial dealings. They are not like 70s’ fiction novels; they are now tangible.

Augmented reality can offer a 3D experience to customers. As a result, you can get a real sense of the company’s services and products. You can check it from anywhere, from your office to home. It is a great chance for businesses to make their operations tech-savvy. It will surely attract younger consumers because they like technology.

VR can provide internal as well as external reaching opportunities to businesses. Walmart and General Electric have already established virtual reality training programs. Users can take advantage of this technology to get a clear idea about any product or service.

Final Thoughts

We will see some other major changes in business communication trends in 2022. We are living in a post-pandemic world, so changes are crucial for further development. These changes can bring customer satisfaction. Businesses can take the lead in the market by harnessing AR, VR, ML, and AI. They can make their operations more flexible and adaptable. This will help them to enhance customers’ communication experience.

It is imperative for a business to take benefit of new opportunities and technologies. Secure and reliable communications develop trust between customers and companies. In this regard, short-form visual content can give a huge growth opportunity to a company if appropriately utilized. Moreover, every business should make a presence on social media platforms to communicate effectively with their audience.

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7 Tips for Powerful Link Building

by Shamsul June 24, 2022

7 Tips for Powerful Link Building

Whether your goal is to generate traffic to your site, increase sales, grow your business, or expand your presence, link building can do this in a more convenient way. Almost every marketer and business owner are familiar with this specific factor of marketing. If you want to know more about link building and how it can benefit your business, keep reading this article.

What is Link Building?

It is a procedure of getting hyperlinks from different sites to your own. You can provide people with direct access to your content by hyperlinking text within blog posts and articles. Google’s ranking algorithms are always evolving and highly complicated too, but backlinks are still a crucial element in how search engines evaluate which websites rank for which the main keyword. It is a wonderful tool that is mostly utilized in SEO (Search Engine Optimizations). It is an indicator to Google that your website holds well-intentioned citations. If a site has more backlinks, it will likely gain higher rankings on Google.

The advantages of Link Building are unlimited and wide. The major benefit of link building is that it enhances your searchability in an organic way. It also boosts your credibility and authority. As a result, you can successfully generate more traffic on your website, triggering more sales, ROI, and customers.

7 Useful Tips and Strategies for Link Building

Link building is also an evolving thing. It evolves as search engines change their algorithms. It is continuously growing. But, if you want to learn the basics of link building then the following seven tips will help you a lot,

1- Create Quality Content:

Link building is an easy process if you handle it with care. The overall appearance of links is attractive and sparkly, but they won’t be effective if your content is not up to the mark. So, it is crucial to create some quality content first and then jump in the link building process.

There is no need to post hundreds of blog posts on your site. However, you must have high-quality content that you can link with ease.

Your article should be focused on onsite content techniques. If it is not focused on onsite content, we advise you to look into a pillar strategy. A great pillar strategy integrated with a strong link building strategies can produce encouraging results in a specific niche.

2- Identify Your Audience:

For effective link building, you have to select the right publisher as well. It is easy for anyone to go and get a variety of links in a convenient way. It is necessary to align your site, audience, and publisher. If you are from the home improvement sector, then you can take advantage of link building from DIY blogs and home maintenance sites.

3- Use Anchor Text:

It is also necessary to use anchor text with extra care in every off-site article, guest post, and press release. You should bring variability and diversity when using anchor text. Here we have mentioned some sites that rank in the top 10 categories on the bases of assessment.

4- Use the Right Link Velocity:

If your website gets 20 links one day and 20000 backlinks the other day, does it look natural? The number of links in a particular time period is referred to as link velocity. There must be an order in this series in the form of 8000, 10000, 150000, and 20000. Your links will guild overtime on each other. If your link goes viral, then it can be referred to as natural.

For instance, if you acquired 50 links in a month, then your next must be 60 links in the next month. It is a way to boost your link velocity and you will notice a huge impact in terms of your rankings.

5- Hire a Link Building Service:

Link building can be overwhelming if you have decided to do it on your own. It also needs some SEO skills and know-how. If you don’t have expertise in content strategy and SEO, then you can simply acquire the help of a service. They can help you in a good way. If you are searching for link building services, then we suggest you look for those companies that have strong relations with publishers. Hiring a new or inexperienced service can waste your time and money. The turnover rate is on the upper side in this industry, so be careful. An experienced and trustworthy service provider is ideal for the job.

6- Stick with It:

It takes some time when it comes to link building. You can’t get instant results right after the process. It is similar to making an investment that gives you encouraging results over time. You must invest in at least two to three high-quality backlinks every month according to your marketing strategy.

7- Don’t Just Focus on Link Building:

If you are not getting fruitful results, then you must focus on other areas that can impact your site. Link building is an essential factor, but it doesn’t provide the maximum correlation sometimes. You should focus on diversity for improving your rankings.

Summary

When it comes to link building, it requires so many resources. Do it like you are making an investment. And expect a greater reward at the end. There is no need to build thousands of links at once. Take baby steps and start from the beginning. After a few weeks or months, you will get the maximum advantages of link building.

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#01 – Not Understanding the Market

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#02 – Failing to Understand Your Audience

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1. Minecraft

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4. WII Sports

5. PlayerUnknown’s Battleground

6. Super Mario Bros.

7. Pokemon Red/Blue

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Why Facebook Marketing is Essential for Every Brand in 2022 – How to Do it Right

Facebook is the Most Powerful Social Media Site

1- Facebook Helps to Target Micro-Audience

2- Facebook Offers Maximum Retail ROAS

3- Facebook Display Ads in a Better Way

4- Facebook Advertisements are Cost-Effective and Useful

5- Facebook Helps to Track Your ROI

6- Facebook Advertisements Provide Very Effective and Quick Results

7- Facebook Ads Help to Obtain Your Particular Business Goals

8- Facebook is the Biggest Platform with Largest Audience

9- Facebook Gives A/B Ad Testing Facility

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11- Facebook Provides a Specific Filter to Block Unwanted Audiences

12- Facebook Gives Ad Forecasting and Performance Evaluations

13- Facebook Ads Re-marketing

14- Facebook Offers Sponsored Messages

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10 Ways Video Marketing Can Increase Your Website Traffic

Video Content Drives Return on Investment (ROI) and Sales

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1- Optimizing Your Video Landing Page:

2- Create and Publish Short-form Video Content:

3- Approachability of Landing Page Design: