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Writing a Professional Blog Post: The Complete Guide
You want to write a professional and high-quality blog post; you don’t just need to “know how to write.” Your blog posts play a central role in your content strategy. We must therefore think intelligently and pay special attention to writing.
Alright, but then what should you watch out for? What are the main steps to writing a blog post effectively? What will allow you to make a difference, bring value to your audience, and position yourself as an expert in your theme? I tell you everything in this article, and I invite you to download the Article and make sure you never forget anything in your new article writing!
What are the Points to Write a Professional Blog?
Before we reach into everything that goes into writing a professional blog post, I want to remind you why incorporating blogging into your communications strategy is such a great idea.
After all, you might be wondering why “bother” with a blog. Why not settle for social media? And is the blog really useful? Aren’t you going to waste your time? To ask all these questions is completely legitimate. However, having a blog for your business is, without a doubt, a real plus.
A Business Blog will Allow you to:
keep your site alive and position yourself in Google’s search results;
set up a Pinterest strategy to reach a larger audience;
have content that is genuinely yours and that is not dependent on a social network;
have more easily subscriptions to your newsletter;
show your expertise by posting high-quality content;
establish a relationship of trust with your audience;
develop yourself by continually pushing yourself to talk about what you know.
Why Does a professional Blog Post Deserve Special Attention?
Your corporate blog is an integral part of your communication strategy. So it deserves attention and thought so that what you post in it aligns with your goals and business.
The Goals of a Corporate Blog Post:
The first thing to know is why you have this blog and why you want to post on the website. Of course, the short answer would be “to find clients” or “to grow my business,” but you can look a little deeper.
Each of your articles can have an objective: to be the first door to one of your offers, to show your expertise on a certain topic, to increase the number of subscriptions to your newsletter, to answer a question that your audience often asks.
Before you start writing a blog post, it’s important to think about all of these because it is bound to influence your work. Writing a blog post isn’t just about writing in the end. It’s a whole strategy behind it. So you can ask yourself this question before you start writing: “Why am I going to write this article?” “Where do I want to take my audience? “.
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Show your Expertise Through its Content:
As I said above, the blog is a perfect medium to establish yourself as an expert on your topic. The fact that your blog is on your website adds “seriousness” to it all. When we arrive on your site, your audience can see who you are and what you do, but they can see what you know and what you do.
Of course, most visitors to your site will land directly on your blog posts, thanks to SEO in Google or Pinterest. These audiences come to you with a problem and questions. Your content is there to answer all of that. By doing that, it shows them that you are the person they can trust on this topic, the one who has answers and who can guide her (although of course, you are but do not have ALL the answers! Your status as an expert does not mean that you know all or that you are never wrong).
The key to an effective blog post: audience
Therefore, your blog is intended for your ideal audience and your potential future clients. This audience is at the heart of your content creation.
Your Blog Post for Whome?
Before you even write a blog post, it’s important that you know to whom you’re writing it. Knowing your ideal audience is, among other things, what enables you to write better articles. And that is a job that never stops!
You can (and you will!) Of course, get to know your audience by defining your ideal client. Who are they? What are they doing? What are they having trouble with it? Why can you help him? You will be able to draw this profile by sending questionnaires to your audience, observing people who correspond to your target, or basing you on your past clients.
This work is not a “one-shot.” It’s crucial to keep this in mind: you can continually build your ideal audience profile, which allows you to write professional blog posts that will be more and more targeted! The more you interact with your ideal audience, the more you’ll get to know them.
Content: An Answer to a Problem:
I spoke above about the problem. This element plays an important role when it comes to ideal audiences and blog post writing.
The content of your professional blog responds to the issues of your audience. Thinking about this will help you write relevant articles on your business blog.
You will already be able to start from these issues to define your editorial calendar and find the article topics that your audience needs.
When writing a blog post, you will also think about these issues to ask yourself how you are going to best help your audience and question yourself about what they want and need to hear.
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How to Write a Blog Post?
Now that we’ve laid the groundwork to help you write professional articles on your corporate blog. Let’s get down to business. Concretely, how do we write a professional blog article? What are the main stages? Not to forget anything, think to write down a complete checklist.
Now, the given Steps will guide you in your writing.
Step 1 – Find the Subject
First of all, you have to know what you’re going to talk about! Finding the topic of the blog post you are going to write is a very important step. This is where you decide on things that play an important role in your content strategy. What issue of your audience are you going to address? What keyword do you want to work with this content, whether for your Google or Pinterest SEO? What are subjects missing from the database that you want to create on your blog? Please note that posting blogs frequently is crucial to maintain and increase your audience.
Step 2 – Plan the Article
Once you have the topic, you can plan your article. Why not go straight to writing? Because you will be much more efficient if you organize your ideas! Outlining allows you to see your content as a whole, organize important ideas, and list everything you should remember to include in your article. This is also how you will best get your message across.
Step 3 – Write the Text
Let’s go to the editorial staff! My advice: start by focusing on substance rather than form. Follow the thread of your ideas, write without worrying too much. What matters first is getting all the information out of your brain. This first draft doesn’t have to be well written. If you focus too much on form, you may forget important things. Once the first draft is out, you can rework your text. This is when you will be able to work on your sentences, add paragraphs if you feel it is necessary, and pay attention to the consistency of what you have written.
In Practice, this Writing can take Place in Two Stages:
First, write the content as the first draft, then proofread and improve the text. If you want to write better quality blog posts, I advise you to separate these two tasks well and take a break of a few hours or even a few days between them! Going back to your text with a fresh look will make it easier to see what you improve.
Step 4 – Think about the Layout
Writing a blog post also means thinking about the layout. Remember that you are writing for the web: everything is visual, and your layout should be designed to make it easier for your audience to read. Concretely, your text must be airy: keep paragraphs short and use numbered lists or bulleted lists to make reading easier.
Also, think about titles, which allow your content to be read diagonally, and make important passages bold. Don’t you want your content to be read diagonally? Sorry, but you won’t change your audience’s habits by offering them something complicated to read! Your job as a content creator is to simplify access to content for your audience and make them to read your article in depth, thanks to the titles, lists, or words in bold. And just because someone reads your article diagonally doesn’t mean that person won’t walk away with what they’re looking for and want to keep following you.
Step 5 – Create the Images
When it comes to pictures, you have two types of tasks that go into writing an article for your corporate blog. You will first have the images to integrate into your article, then allow you to communicate about this content.
Your content strategy is a complete ecosystem. You have your blog articles, social networks, newsletter, Pinterest… and communicate on all these platforms. You have to create visuals. Therefore, a blog article requires at least a presentation image for the article (and possibly other photos to integrate into the content), a visual to announce the article’s publication on Instagram, and several pins to share on Pinterest.
Step 6 – Work on SEO (Search Engine Optimization)
SEO is a crucial step in writing a blog post. And even if the subject scares you because you’re not an expert, there’s no reason to ignore it! If you’re new to SEO, at least pay attention to these things:
Choose a keyword for your article and use it in the first paragraph, in your title and subheadings and logically distribute it throughout the text.
Pay attention to the hierarchy of your titles: after an H2 title, for example, you cannot put an H4 title.
Include links to other pages of your site and possibly third-party sites, if relevant, whose content is relevant to this article.
Use a plugin like Imagify to reduce the size of your images and have your article load quickly.
Step 7 – Proofread and Verify
Don’t neglect to proofread! It will allow you to reach another level of quality. And the more you get used to writing blog posts regularly and rereading them, the important things you have to correct and avoid errors.
Good proofreading isn’t just about being careful with spelling mistakes. Your proofreading must also take into account the consistency in your article. Check the layout and SEO, ask yourself if your article is complete enough. In short, it’s time to tweak everything and check everything! Of course, correcting your mistakes is essential, even if some typos are not very serious.
Step 8 – Share the Article
Last step not to forget: sharing! If you want your article to have an immediate audience, you have to use all your platforms to distribute it.
Talk about it in your newsletter. Please share it on Instagram or Facebook, depending on what you use in your communication. And of course, don’t forget to schedule your post on Pinterest.
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Writing a Blog Article: The Constraints of the Web
Whoever says “blog article” speaks “on the web,” and inevitably, this way of communicating comes with its own constraints. Writing a professional blog article also means taking these constraints into account to do quality work.
The Role of SEO in Writing a Blog Post
As you can imagine, one of the constraints of the web is SEO, and that’s why in the 8 steps described above, one is entirely devoted to search optimization. Even if you are not an SEO expert, that doesn’t stop you from implementing good habits in your writing process to publish articles as optimized as possible.
Also, think that the optimization of your articles can play in your visibility on Pinterest. You’ll use keywords in your pins and descriptions to stand out in search results on Pinterest. If the content linked to each Pin is also optimized, then the algorithm may favor it a bit more because it can also understand your blog content and make sure your Pins are aligned with that content.
Check the elements I told you above to optimize your blog posts. Before you start writing your article, you can also do a Google search with the keyword you want to work on in this content. By looking at the first results, you will get a better idea of the competition, and you will be able to know if your article should be longer or shorter and fleshed out.
Make it Easier for the Audience to Read
The constraints of the web also go through the layout, which I mentioned above, in step 4 of writing a blog article. Your content must be easy to read and on all types of screens. Think about mobiles in particular because it is very likely that most of your audience will read your articles on their smartphone.
Access to information should be easy and fluid. No need to beat around the bush or make big, fancy sentences. Make your text airy, easy to understand, clear.
Some additional tips for writing articles for your professional blog
Now you know what you’re going to have and think to write a professional and high-quality blog post. Here are four additional tips for your content creation.
Write a Blog Post Quickly
Yes, writing a blog post takes time. You won’t find any advice from me for “writing an article in 30 minutes”. I think you can, and luckily, improve your efficiency and productivity, but the quest for speed is not what you need to focus on to create high-value content. I also advocate slow entrepreneurship, and I think it’s important to put intention and care into everything you do.
Having said that, we do understand the urge to learn to write articles faster. This is normal: you have lots of things to do and you can’t necessarily afford to spend a day on an article. Know that the more you write articles on your blog, the more you will do it easily and quickly. Writing is a muscle that you work on. Being consistent in your blog post content will help you be more effective. Finding an organization that works for you and creating content intelligently will also get you going faster.
Create an Editorial Calendar
The editorial calendar allows you to think about your content creation on your blog strategically. It will enable you to:
plan your content in advance, depending on your offers or the season;
have a medium-term vision of your content strategy;
organize yourself to write your articles or blog post in advance and work calmly;
think of your content as an ecosystem.
Beating your content creation
When I talk about creating content intelligently, I am thinking precisely of content batching. Batching is the idea that you are going to group similar tasks and do them all together.
Each step of writing articles can be batched. This way, you take full advantage of your creative energy when it is at its peak, and you do similar tasks to stay in the “flow.”
Personally, I plan my content in advance. Then I think of the plan for all of my articles for a month or two. I then go on to write the first drafts. Then I plan another work session to improve my content. And finally, I also bathe the creation of my visuals. Working like this makes me much more efficient because I don’t change tasks every half hour.
Think Ecosystem
Finally, I have to give you one last tip to help you write a blog post and quality articles on your corporate blog: think of your content as an ecosystem. Everything goes together: your offers, your blog articles, your social networks, your newsletter. Your content strategy is what ties it all together to get you where you want to go. Seeing things globally is thinking about the brand you build around your business (and yes, even if you are solopreneurs and work directly on your behalf, you create a brand!).
There are many things to consider when it comes to blog or blogging, especially for a professional blog, so it fits right into a content strategy. Understanding the significant steps that go into your article writing will help you realize what’s important for working with focus and direction.
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