WiseLancer
  • Home
  • About
  • Marketing
  • Management
  • Business
  • SWOT & PESTLE 
  • Health
  • Travel
  • Romance
  • Cooking & Foods
Tag:

service

Marketing
BusinessManagementMarketing

Role of Marketing & Influential Strategies

by Shamsul October 27, 2021

Role of Marketing & Influential Strategies for Business Growth & Brand Recognition

Marketing is a set of specific activities selected by a company to boost up the selling or purchasing of a product. Through its strategies, companies get access to potential customers concerned about relevant services or products. It relies on research, promotions, and selling strategies. It is not feasible to exclude marketing policies from any organization or company; otherwise, the company will never grow and meet the business objectives. 

In most cases, people do not understand the significance and role of marketing. They consider it as an advertisement to promote selling. In fact, it is just a fraction of marketing. It has many other features such as promotion, distribution of products, creating and designing attractive materials (content for social media and landing pages), efforts to improve clients’ experience, developing market fragments, market research, etc. In short, It is a broad term that covers all the strategies important for the growth of a company or brand to meet the business goal. 

Significant Ps of Marketing

The Ps of Marketing helps in recognizing and utilizing the crucial factor of strategies. These are known as Product, Place, Price, and Promotion. 

1- Product

It is the key and base of marketing. Whatever the nature of the product or service, it is offered to meet clients’ needs. It is essential to provide services or products relying on the motivations and requirements of customers. Instead of paying attention to the physical features of an object, this P compels to develop policies for making the product valuable for clients.

2- Place

The location of planned commodities can be based on physical stores in various cities or countries to the online stores. The sole purpose of the supply strategy is to facilitate potential customers to access your services or products easily and enjoy a good experience throughout the buying procedure. 

3- Price

It is a central part of marketing strategy to price your services and products carefully because it impacts on many other factors like:

  • Your Expected Margin
  • Financial Objectives of Company
  • Trends & Fashion

4- Promotion

It refers to entire communication and marketing that is carried on to showcase the gains of your services within the market to boost up the sales.

Role of Marketing in Business Growth

There are numerous ways that utilize to support your business. Here are some of the essential roles of marketing:

  • Brand Awareness

 Brand awareness helps in making people familiar with your services, product, or brand. Moreover, it makes your brand memorable and trustworthy. As a result, you can get loyal customers that can promote your product on their social networks. 

  • Promoting Traffic

When the number of visitors increases to the website, it leads to boost sales. 

  • Growing Returns

It is the foremost demand of any business to improve sales. In order to obtain this goal, marketing and its effective strategies (SEO, Website optimization, email campaigns, A/B test performance) play an important role.

  • Making Your Brand Trustworthy

Brand loyalty, as well as repeat buying, can be acquired by making your brand trustworthy. Brand loyal amplifies the revenue and offers positive reviews online and through word of mouth. 

  • Checking the Metrics

Metrics support while designing marketing policies. This helps to drive the policies and tracks the improvement. Furthermore, it notifies what to modify or add to optimize the campaign. 

Valuable Marketing Strategies

 It is the combination of varying tactics and techniques. Here are some basic marketing strategies that every business organization must consider:

Marketing Strategy

First of all, determine a marketing plan, reasons to design one, and develop an effective strategy. In the absence of a plan, a brand cannot meet its objectives. 

Direct Marketing

It is a kind of campaign supported by two-way and direct communication that demands to activate a result from a definite audience.

Digital Marketing

It is regulation that pays attention to strategy development in the digital environment.

Mobile Marketing

It is a wide-ranging concept that covers all kinds of campaigns and actions focused entirely on applications (tablets & Smartphones) and mobile platforms.

Email Marketing

It is an effective and money-making technique that is based on delivering emails to your potential clients. Make sure that you have defined the segments just to make them more productive.

Viral Marketing

Every organization’s objective is to make things go viral as it is a sort of marketing that moves from one person to another. It has the power to go unbelievably far without consuming much time.

Inbound

It spots the light on generating important content to catch the attention of qualified web traffic towards the ultimate sale.

Performance Marketing

It is a methodology that utilizes different techniques and gives surety to advertisers that they will pay just for accomplished outcomes.

Marketers should consider four Ps and strategies covering social media, internet forums, and mobile applications to develop an influential channel to trade their products successfully.

Need Help or Advice in Content Writing, Content Management, or In Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More

POSITIVE DIGITAL TRANSFORMATION TRENDS DURING 2021

Challenges Met by Sales Teams in 2021

HOW TO MANAGE YOUR BUSINESS FROM YOUR LAPTOP?

October 27, 2021 9 comments
0 FacebookTwitterPinterestEmail
Management
BusinessManagement

Dreams Come True with Operations Management

by Shamsul October 27, 2019

 

Distinguishing ‘Dreams Come True’ from its Competitors

 

Operations Management

Operations Management is a part of every organization and is concerned with the conversion of various inputs into required outputs rendered as services with the necessary quality level. On the other side, management is the procedure through which resources are transformed and combined in the operations of the organization which results in value-added services and helps in realizing ‘Dreams Come True’.

Operations management is primarily concerned with organizing, planning and supervising the context of manufacturing, production and the provision of services.

Product designing is an important element within operations management as it has a direct effect on the earnings from the product or service. The basic features of the production design are laid in the product designing phase. Product designing is based upon customer requirements and where the product is further broken down into categories that will help in the implementation of the right procedure. Our service-oriented business will include the below-mentioned product designing phases which will help in distinguishing the service from other wedding planners in the industry.

Overview of the Major Processes in Product Design

There are 8 phases in the product designing development process to which include:

  • Feasibility analysis
  • Product specifications
  • Process specifications
  • Prototype development
  • Design review
  • Market test
  • Product introduction
  • Follow-up evaluation

 

Concepts of Operational Management

Strategy Theory

Like in any other industry, the wedding planners industry bounded with the restrictions of the strategy theory. By this, if the business needs to be successful, it should determine a distinguished value proposition that can address the needs and requirements of its target market.

It has been noted by Meredith and Shafer (2013), there are two integral parts of strategic planning – identifying the core competencies of the business and enhancing the competitive position of the organization. The first part includes assessing the core competencies for continued development. The goal is to provide a positive experience to the clients and customers so that it can enhance its competitive position being a function of expanding its performance.

In the context of our business idea, the product and process specifications phase is completely upon this theory and will focus to attain a competitive edge from that of other similar service providers in the industry. By including the customer requirements within our products, we aim in obtaining a competitive position for our business idea. We can use different and unique ideas like people sculptures and flowers. It admired by most of the people and which are not being provided by most wedding planners. Offering creative and attractive ideas that can fill the occasion with elegance is our core competency which distinguishes our business plan from others.

Total Quality Management (TQM)

As per the sand cone model, ‘businesses should initially develop their capability of producing quality outputs’ (Meredith & Shafer, 2013, p. 37). Quality is an important factor through which businesses attain their competitive advantage. With regards to the importance associated with quality, Total Quality Management (TQM) rendered as a procedure that stimulates a predominant approach for developing policies that help in exceeding customer expectations (Blocher et al., 2013, p. 13).

The prototype development phase within the product design process is an implication of the TQM policy of operations management. In the phase, some product units prepared and checked so that all procedures take place as planned. Moreover, in this plan, we can decide as to what additions we can use in the services provided by our business. In this way, we attempt to meet customer demand or exceed wherever possible.

Lean Manufacturing

In our business, the concept of lean management in the context of operations management is implemented. Lean management is perhaps the most popular and innovative management technique employed by several companies today. Planert (2007) renders lean management to be a systematic approach which has its aim in continuously improving the quality of the service, its cost, delivery as well as safety by reducing wastage and creating a flow to meet customer requirements.

In ‘Dreams Come True’, we apply the spirit of lean management by making a feasibility analysis and market test of the product design where it endeavors to ‘accomplish more with fewer resources’ (Meredith & Shafer, 2013, p. 171). The use of three r’s reduce, reuse and recycle is our tactic through which we will save on not only materials but will also be able to reduce cost and environmental influence.

Strategic Positioning

The strategic positioning of ‘Dreams Come True’ involves defining the target market. In addition to this, the core competence of the business will be defined which will help in distinguishing from other wedding planners. Our core competency lies within differentiated services which include high-quality products and unique and creative ideas. After analyzing these aspects, the company will make a decision related to its objectives and goals.

 

The Strategy of ‘Dreams Come True’

At the level of service strategy, ‘Dreams Come True’ has defined its service concept which associated with planning events and conferences according to the requirements of the clients. Alongside adding new designs and ideas that will make the arrangement look innovative and elegant. Moreover, we also arrange themed occasions which customize the preferences of the clients.

The operating system employed in handling every project comprises of multiple components that structure the thinking of the customers. The components include:

  • Discovering and searching: How the customers will locate us? Extensive marketing needed on the social network platform. It includes posters and brochures including all information about the services offered. Provide complete contact details so that customers can contact us easily.
  • Identity layer: This component covers the aspect as to how customers can trust our services? You can manage this aspect by maintaining the low-cost policy in the initial phase of product design and development. At the same time, you will keep the quality of services high.
  • Data structure: This component includes the prices of the services along with other attributes like discounts, promotional offers, etc.
  • Interconnectivity: This is the most important component in this way, our customers will remain in constant touch with our representatives. Notifications about the latest events and trends, unique and creative ideas along with excellent ‘inlocation’ experience are some of the elements of this component.
  • Transactional interface: This component integrates seamless payment methods in addition to receipts and subscriptions with our business.

 

Make Your Dreams Come True

Every component within the operating system has a broad spectrum that can bring in smaller improvements within the services. To reach the set scale, every aspect will be easy and simple to use by an average customer.

The service delivery system in ‘Dreams Come True’ has been simplified for our customers despite the immense involvement of multiple smaller enterprises like dressers, caterers,  photographers, makeup, beauty product suppliers, honeymoon packages, gifts, and favors, etc. All these elements integrated into our service delivery process so that customers do not have to arrange smaller components on their own.

Tactical Execution

After drafting a service strategy for our company, the next step is the tactical execution of the same. Thus, our tactical execution policy includes day-t-day activities. They are important for the support and functioning of the service strategy. This includes inventory management, selection of suppliers, productivity improvement, operations scheduling, location, layout, and staffing.

This tactical execution process heavily influenced by Marc McCluskey’s service maturity model which divides service maturity into four stages:

1st Stage: Baseline Services: The aim here is to respond to requests effectively and in a timely fashion.

2nd Stage: Operational Efficiency: Here the focus remains on providing high-quality services at minimum cost.

3rd Stage: Excellence in customer support: The emphasis lies inefficiency of operations.

4th Stage: Emphasis is on transforming the concept of the service being provided so that it becomes unique and innovative.

 

Competitive Priorities of ‘Dreams Come True’

Setting competitive priorities is the foremost goal of ‘Dreams Come True’. Concerning its strategic positioning since it will serve as the differentiating factor of our service from other similar services in the industry. The benchmark of our company to determine its competitive priority is its order winners as well as order qualifiers. We believe in attaining this target by offering low cost, high quality as well as flexible or customized services.

The order qualifier is the way through which management aims to compete in the market. Lacking in this aspect will deviate customers from other service providers and they will not even consider the services offered by ‘Dreams Come True’.

On the other side, the order winner will be the factor which will be the underlying cause of why the customer selected our services over other service providers. This renders the service concept to be a set of competitive priorities that will be valued with the target market.

 

 

October 27, 2019 10 comments
0 FacebookTwitterPinterestEmail

About

About

About Wiselancer

Our resources are tailored according to the needs and demands of today. Wiselancer offers an extensive treasure of knowledge-based contents and articles that shed light on a variety of different subjects and topics.

Recent Posts

  • 40 Most Beautiful Asian Women

    August 17, 2022
  • 15 Most Scary Roads For Driving in the World

    August 16, 2022
  • 13 Reliable Techniques to Use Online World for Making Money

    August 9, 2022
  • Six Helpful Tips for a Successful Business Online

    August 8, 2022
  • 4Ps – Walmart Marketing Mix Greatest Impact

    August 8, 2022
  • PESTLE Analysis of Walmart and Know Effect of External Factors

    August 7, 2022
  • Better Tips
  • Biography
  • Business
  • Celebrities
  • Cooking & Foods
  • Coronavirus
  • Gig Economy
  • Health
  • Management
  • Marketing
  • Personal Growth
  • Romance
  • Scholarly
  • Skincare and Beauty
  • SWOT & PESTLE 
  • Top 10
  • Travel
  • Trending
  • World's Climate
  • Writing

Archives

  • August 2022 (19)
  • July 2022 (24)
  • June 2022 (24)
  • May 2022 (32)
  • April 2022 (47)
  • March 2022 (62)
  • February 2022 (68)
  • January 2022 (21)
  • December 2021 (41)
  • November 2021 (34)
  • October 2021 (21)
  • September 2021 (6)
  • August 2021 (5)
  • July 2021 (14)
  • June 2021 (11)
  • May 2021 (9)
  • April 2021 (14)
  • March 2021 (12)
  • February 2021 (18)
  • January 2021 (21)
  • December 2020 (7)
  • November 2020 (9)
  • October 2020 (5)
  • September 2020 (7)
  • August 2020 (1)
  • July 2020 (5)
  • June 2020 (10)
  • May 2020 (7)
  • April 2020 (12)
  • March 2020 (15)
  • February 2020 (5)
  • January 2020 (24)
  • December 2019 (13)
  • November 2019 (10)
  • October 2019 (22)
  • September 2019 (18)
  • January 2016 (9)

@2021 - All Right Reserved.


Back To Top
WiseLancer
  • Home
  • About
  • Marketing
  • Management
  • Business
  • SWOT & PESTLE 
  • Health
  • Travel
  • Romance
  • Cooking & Foods