WiseLancer
  • Home
  • About Wiselacer – Why Wiselancer is Your Best Choice?
  • Marketing
  • Management
  • Business
  • SWOT & PESTLE 
  • Health
  • Travel
  • Romance
  • Cooking & Foods
Tag:

Dunkin

marketing strategy of Dunkin Donuts
BusinessManagementMarketing

Marketing Strategy of Dunkin Donuts | Dunkin Donuts Marketing

by Shamsul June 26, 2021

 

Marketing Strategy of Dunkin Donuts | Dunkin Donuts Marketing

 

Dunkin Donuts is a leading QSR (Quick Service Restaurants) in the world, operating on the franchise model. Dunkin Donuts has 11000+ outlets around the globe and running under Dunkin Brands. This 65 years old company has appeared as one of the most famous brands that offer donuts, coffees, and other baking goods. The marketing strategy of Dunkin Donuts is really effective, and this is the main reason for the company’s success. Let’s discuss some crucial aspects of Dunkin Donuts Marketing Strategy.

Important Factors in the Marketing Strategy of Dunkin Donuts:

Segmentation, Targeting and Positioning | Dunkin Donuts Marketing

The company uses a geographic strategy in segmentation to fulfill the customers’ requirements in more than 40 regions globally. They use an undifferentiated system in targeting so that every country or region enjoys the same menu or offerings irrespective of the geographic levels. They have positioned their positioning strategy on the type of offering or product. Well, they have different products in their product portfolio. The company’s primary mission is to become the biggest provider of baked goods and beverages globally. Its central vision is to provide high-quality and delicious coffees, donuts, and bakery items that you can eat and enjoy with your loved ones and friends.

Competitive Advantage | Dunkin Donuts Marketing

It is commendable that Dunkin Donuts has maintained its market leadership and still maintaining it successfully. In the category of doughnuts, coffee, muffins, and more, the company is a market leader in terms of share and value. Dunkin Brands has two major brands under its portfolio that are Dunkin Donuts and Baskin Robbins. Both are subdivided into four businesses like Baskin Robbins US, Baskin Robbins International, Dunkin Donuts US, and Dunkin Donuts International. Nearly all the outlets of the company are 100 percent franchised. It is one of the best things to earn profits by controlling the operational costs. The group has more than 19000 outlets across the globe.

BCG Matrix:

As we know, Dunkin Donuts is the market leader, and due to this reason, it is in the star category of the BCG matrix. Due to this star category, the position and standing of Dunkin Donuts are stable in different regions of the world.

Distribution Strategy | Dunkin Donuts Marketing

With a strong presence in more than 40 countries and 3300 outlets, the company has successfully decreased its over-reliance in the US market. Moreover, Dunkin Donuts is generating revenues through Asian Region. The company is sourcing the raw material on its own in various regions, but they have third-party solid suppliers in some countries.

Brand Equity:

Dunkin Donuts has been nominated as the best brand for the 10th consecutive year in the home-coffee category. It is a market leader due to its robust segmentation in specific categories, which continuously increases its popularity and market share.

Competitive Analysis | Dunkin Donuts Marketing

There is no doubt that the fast-food industry is highly dense and competitive too. For example, Dunkin Donuts faces fierce competition from several brands in the form of convenience, outlets, product portfolio, and other factors. However, these brands are offering the same products as muffins, doughnuts, coffees, ice creams, etc.

Market Analysis | Dunkin Donuts Marketing

The fast-food market is stuffed with a variety of companies thus they are continuously threatening their market share. As Dunkin Donuts runs in QSR (Quick Service Restaurants) and works on the franchised model, the operational cost is very low. McDonald’s, Burger King, Teco Bell, Tim Hortons etc are some significant competitors of Dunkin Donuts.

Customer Analysis:

The main customers of Dunkin Donuts are the Gen-Z and middle age group people. However, the biggest strength of Dunkin Donuts is school-going teenagers and college students. These people are interested in doughnuts, coffees, muffins, and other offerings.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Moreover, if you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

Starbucks SWOT Analysis 2020 | SWOT Analysis of Starbucks

Nescafe Marketing Strategy | Marketing Strategy of Nescafe

June 26, 2021 6 comments
0 FacebookTwitterPinterestEmail

About

About

About Wiselancer

Our resources are tailored according to the needs and demands of today. Wiselancer offers an extensive treasure of knowledge-based contents and articles that shed light on a variety of different subjects and topics.

Recent Posts

  • Know the Desires of Every Woman From Her Partner

    December 4, 2023
  • Learning to Love Your Body | Women’s Body Image

    December 4, 2023
  • Habits of Highly Productive People

    December 3, 2023
  • Know the Dynamics of Age Differences in Romantic Relationships

    December 2, 2023
  • Attraction – What Are Some Psychological Facts About Attracting People?

    December 2, 2023
  • Know About Ten Tools to Boost Your Self-Worth

    December 2, 2023
  • Artificial Intelligence
  • Better Tips
  • Biography
  • Business
  • Celebrities
  • Cooking & Foods
  • Coronavirus
  • Earn Money
  • Education & Grants
  • Fashion
  • Fundraising
  • Gig Economy
  • Health
  • Household
  • Management
  • Marketing
  • Medical
  • Personal Growth
  • Relationship
  • Romance
  • Scholarly
  • Skincare and Beauty
  • Social Media
  • SWOT & PESTLE 
  • Top 10
  • Travel
  • Trending
  • World's Climate
  • Writing

Archives

  • December 2023 (8)
  • November 2023 (38)
  • October 2023 (48)
  • September 2023 (45)
  • August 2023 (20)
  • July 2023 (23)
  • June 2023 (28)
  • May 2023 (60)
  • April 2023 (58)
  • March 2023 (41)
  • February 2023 (43)
  • January 2023 (27)
  • December 2022 (40)
  • November 2022 (55)
  • October 2022 (32)
  • September 2022 (24)
  • August 2022 (28)
  • July 2022 (24)
  • June 2022 (24)
  • May 2022 (32)
  • April 2022 (47)
  • March 2022 (62)
  • February 2022 (68)
  • January 2022 (21)
  • December 2021 (41)
  • November 2021 (34)
  • October 2021 (21)
  • September 2021 (6)
  • August 2021 (5)
  • July 2021 (14)
  • June 2021 (11)
  • May 2021 (9)
  • April 2021 (14)
  • March 2021 (12)
  • February 2021 (18)
  • January 2021 (21)
  • December 2020 (7)
  • November 2020 (9)
  • October 2020 (5)
  • September 2020 (7)
  • August 2020 (1)
  • July 2020 (5)
  • June 2020 (10)
  • May 2020 (7)
  • April 2020 (12)
  • March 2020 (15)
  • February 2020 (5)
  • January 2020 (24)
  • December 2019 (13)
  • November 2019 (10)
  • October 2019 (22)
  • September 2019 (18)
  • January 2016 (9)

@2024 - All Right Reserved.


Back To Top
WiseLancer
  • Home
  • About Wiselacer – Why Wiselancer is Your Best Choice?
  • Marketing
  • Management
  • Business
  • SWOT & PESTLE 
  • Health
  • Travel
  • Romance
  • Cooking & Foods