The Best Brand Voice
The most overwhelming thing for a blogger is to find the perfect brand voice for his blog that can spark the interest of his audience. Have you ever noticed why some bloggers and their blogs attract you? They entice you because they have found the perfect brand voice for their blog. There is a hidden ingredient in their recipe which is called a brand voice. They use this brand voice in all their branding on almost every platform. So, if you are a blogger or a solopreneur, this post will be beneficial for you. We assure you that you will learn it in a few hours after reading this guide.
The biggest advantage of branding your business or blog is to define your blog or business. It gives a boost to your blog or business and makes your content attractive to your audience. So, let’s get into it! In this article, we will learn about brand voice, traits of brand personality, and implementing it easily.
What is a Brand Voice?
Why is it Important For Entrepreneurs and Bloggers?
First, we want to clarify that blogging is completely a solo business. Whether you are a consultant, freelancer, or coach, they are usually considered a solo business. That’s why we have coined the term “.” In other words, you are your solo business’s important factor or face. So, it is necessary to set your brand voice so that your audience can easily recognize you. The proper definition of brand voice is having a solo business representing your ideology and personality. We have listed some types of blog content tones:
- The educational tone which is considered dry and boring.
- An engaging tone which is witty and quirky.
- Conversational tone.
Grammar and choice of words also matter. They allow you to set the perfect tone for your blog or site. Everyone need to figure out how your audience responds. You have to be professional and friendly if you are a coach or consultant. You have to present yourself in a good way so that everyone would love to get your services. So, every blogger who wants to be recognized as a professional must set a professional and approachable brand tone for his site or content.
Finding Your Brand Voice for Your Business or Blog
How do you find your brand voice for your business or blog? As a solopreneur, your business begins with you. Both factors are interlinked strongly and allow you to take your blog or business to new heights of success. This scheme only works for some introverts. But it doesn’t mean revealing everything about yourself and your business. You must be mentally and emotionally out there to make this strategy work.
Ideal Brand Voice
Do you know your brand voice? If not, then you need to find it out first. How do you convey your blog or business? What do people think about your personality? The following types can help to describe your personality:
- Inspiring
- Precarious
- Satirical
- Original
- Witty
- Obsessive
- Authoritative
- Traditional
- Non-conventional
You can choose the three types from above that describe your personality in this way:
- Authoritative
- Original
- Witty
Based on your choice, you will be able to describe your personality, which is necessary for building a brand voice for your solo business like blogging, coaching, etc. Defining your personality-wise content traits will allow you to move forward with your creative ideas.
Write Down the Characteristics of Your Brand That Make it Unique
The most crucial step in finding the perfect brand voice for your blog or business is to write down the key characteristics that make your content or business unique. Factors such as theme, fonts, palette, and other things are extremely important. You can also create a master page containing all your brand’s information. If you are working with guest writers or bloggers, make sure that you provide all the assistance they need.
Add Brand Voice to Your Blog or Business
At this moment, you are very well-familiar with the term brand voice and its perks. But, how can you add it to your content? That’s the real challenge but it is pretty easy. You can include your brand voice in the following content:
- Blog content
- Key pages such as Contact Pages and About Me
- Podcasts
- Video content
- Email newsletter
- Sales pages
- Social media posts and captions
- Social profiles and descriptions
Make sure that your content should be error-free. Use free software and plugins to find and fix grammatical and spelling mistakes. Honestly speaking, you will see a huge change in your audience and traffic when you use brand voice in your content, posts, and newsletters. You can easily engage them with your content through Facebook Groups. This will help you out in achieving your desired blog mission.
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