What is the Business Strategy – Outline of the Plan and Actions

Business Strategy

by Shamsul
Business Strategy
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What is the Business Strategy?


Business Strategy

A business strategy is a framework for making decisions about how you are going to run your business. However, don’t navigate without a compass; learn all about:

Business creation
Communication strategies
The tools and methods.

Company strategy: fundamentals and approach to follow

The cornerstone of any business, large or small, is its strategy.

A business without a strategy is like driving in unfamiliar territory without any road map.

The term strategy was born in 1794, thanks to the general and military strategist Friedrich Wilhelm Von Bûlow. Several schools of thought have emerged from it.

What is the Business Strategy For?

The rapidly changing economic and technological context means that managers and directors of companies must make decisions and anticipate their next actions accordingly.

The choice of strategy and its implementation are decisive for the success of organizations.

Corporate Strategy files
Business creation
Communication strategy
Strategy Tools and Methods
Tools and Methods

Definition of the Business Strategy

A business strategy is a framework for making decisions about how you are going to run your business further.

These decisions, which are made daily, range starts from investments to operational priorities, including marketing, recruiting, and brand promotion efforts.

Indeed, without a strategic framework to guide these decisions, the organization will run around, accomplish little, squander profits, and suffer enormous confusion and discord.

Starting with the idea of ​​creating a business, any business owner asks the following questions:

1- How to turn an idea into a Business Model
2- How to conduct a market study in order to validate the commercial feasibility of a project
3- How to make a business plan and seek funding?
4- What does the strategic corporate approach consist of?
5- Any strategy begins with preliminary steps before translating into a measurable action plan.


The 6 Phases that Make up the Strategic Approach

There are six main phases to setting your direction, thus building an approach, developing it, and controlling it:

Business Diagnosis

It is about designing, as a first step, a prospective approach (desired state) that considers the overall scope, namely the culture and the will of the leaders, which is translated into strategic objectives.

After “wanting to do” comes “know-how”. This step follows on from the first, focusing on the current state of the business and its environment from a macro and then a micro perspective.

Gap Analysis: Desired State VS Current State

This phase consists of analyzing the origin of the differences between the desired state and the current state to identify the key factors for the business’s success.

Moreover, these are decisive for the success of the company in the medium and long term.

However, it is necessary to think of identifying the strategic problems to be solved.

Assessment of Strategic Options

Depending on the resources of the company, the possible strategic solutions should be assessed. Certainly, taking into account technical, human, and financial resources.

Choice of Strategy

Once the solutions have been evaluated, you can choose the strategy that will achieve the objectives.

This is done while respecting the capacity of the resources made available to the company.

Implementation of the Strategy

Now is the time to think about the “how-to”.

During this phase, you naturally move on to implementing your strategy.

An operational action plan is necessary to deploy the strategy over the medium and long term: from 3 to 5 years as a rule, while taking into account the allocated annual budget.

Strategy Control

Once the strategy is in motion, it is always relevant to take a step back in order to ensure the achievement of the set objectives.

Now is the time to assess the gaps between the expected and achieved results.

With the alert function, a dashboard can be defined to allow immediate diagnosis and permanent control.

This table generally contains between 5 to 10 performance indicators. Its effectiveness lies in the speed of the company’s reaction to its competitors.

In short, the strategic approach can be summed up in an iterative process. At each stage, it is necessary to verify the good adequacy of the resources to the objectives and make adjustments if necessary.

Efficiency and Performance

Don’t just focus on your technical development. Know that it is also important to ensure your:

Personal development
Your communication
Time management
Team management
Ability to solve problems
Soft skills


Efficiency, productivity, and performances are essential skills and tools.
Indeed, the success of any business depends on the first condition, efficiency, and performance.

From a macro perspective, economic activity is based on trust between individuals in organizations. Therefore, it remains a determining factor in collective performance at work.

These days, diplomas and certifications no longer have any value next to soft skills. Indeed, it is important to have the hard skills, the know-how, and inter-relational intelligence, the interpersonal skills.

A subtle mix between know-how and interpersonal skills is a key success factor for any individual, able to climb the ladder in the professional world.

This topic aims to help you ask yourself the right questions for your professional development.

Efficiency and Performance files
Personal development
Public speaking
Time management
Team management
Soft Skills
Problem solving

What Skills are Necessary for Efficiency and Performance?

The relationships between individuals within an organization are certainly the most complex to manage.

In fact, relationships touch on the human dimension, both professionally and psychologically.

Hard skills, and soft skills, these “fashionable” words, continue to abound in the professional and social sphere. What are the most important, on which we should work to gain productivity?

“No stone can be polished without friction, no man can perfect his experience without trial.”, a Famous quote from Confucius, who is the first educator and philosopher of China.
Any technical or personal skill is acquired in the event. Being aware of it and developing it are the two conditions necessary to gain effectiveness, efficiency, and performance.

It is now essential to:

Successful Time Management

However, there is no doubt that time management is a determining factor for the success of any individual.

This is the skill we show the most aversion to, either through unwillingness or because of procrastination.

“A lot of the stress people feel isn’t because they have too much to do. This is because they don’t finish what they started” quoted David Allen in his book, “GTD Method”.

Find Out Here How to Tame and Manage your Stress.

Efficiency and productivity in time management come naturally when you learn to plan tasks, delegate, and procrastinate less.

Learn Team Management

Team management, often inseparable from leadership, is a key skill in project management.

In order to effectively manage the activities of your teams as a project manager, you should, first of all, understand the needs of your collaborators, motivate your team throughout the project, train them, evaluate them, and manage their conflicts.

According to Jean-Claude Grunler, a specialist in interpersonal relations and co-founder of the firm “Human Capital Development,” “we have entered the third dimension of management, which emphasizes the ability to communicate to mobilize energies and skills. “

Master Internal Communication Techniques

There are many internal communication techniques. Moreover, they all contribute to the achievement of a single objective, the development, and the performance of the company.

Knowing how to communicate means knowing how to negotiate with stakeholders. On the one hand, organize effective meetings, speak in public, and on the other hand, lead your team towards efficiency and performance.

Indeed, each of our interlocutors has their own professional identity, which corresponds to their social and professional role within the company.

This identity is conditioned by the culture of communication. Of course, this encompasses, among other things, active listening, negotiation, and humor.

Therefore, it is essential to put in place a strategy that implements a set of internal communication techniques to maximize the chances of achieving your goals.

Free yourself from Problem Solving

When you undertake to interact with the stakeholders of your projects, it is essential to be able to decode the signals exchanged through your communication.

Silence, withdrawal, or an aggressive reaction to someone’s words are alarming signs that will call on your conflict prevention and management skills.

Once problems are triggered, how do you react to different situations: adapt to them, dodge, respond, or intelligently remedy them?

Different tools dedicated to these issues, like brainstorming, the Ishikawa diagram, the decision matrix, or the 8D method, are examples of backup tools.

Find out here how to find a solution to any problem.


In short, the efficiency and performance of an organization intrinsically depend on the ability of employees to implement a deliberate preventive strategy.

Competition, or a change in a company’s external or internal context, requires us to develop technical and human skills to adapt to it appropriately.

Poor management of material resources – idleness and waste – and human resources is arguably the number one enemy of the efficiency and performance of any business.


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