The Different Stages of Writing a Blog Article
1- A Catchy Idea to Start a Blog
Ask yourself before writing a blog what issue your audience might need your help or expertise on, which they might be interested in. Then, you have to find the keyword associated with this idea, the one that will allow good SEO and find the catchy title.
Once the idea has been validated, the suitable format to adopt for this subject arises: is it a tutorial, a list, or a simple text with paragraphs and a title?
2- The Research to be Done
Now is the time to do some research if it is needed. From topic to topic, article to article, research and documentation needs differ.
3- The Plan to Organize
Before moving on to the writing itself, you have to think about the plan:
A- Note the outline of the article and the most important ideas
B- Separate the topic into several parts with subtitles
3- Writing the Article
Finally, now is the time to write! Too bad if a sentence is shaky or the layout is not perfect. You will have time to correct it later by proofreading it. What matters is the message.
4- The Choice of Image
You must have at least one image to illustrate the article in format and weight to remain compatible with the web and keep your blog going. Remember to respect your graphic charter and prepare images for sharing on social networks.
You can read this article for more knowledge: HOW TO WRITE A BLOG POST?
SEO Verification
Here’s what to think about, including the keyword:
The meta description: this is the summary that appears in Google searches. The keyword must appear there
The number of words: long content weighs more in SEO
Title, alternative title, and description of images for good SEO
How to determine its audience?
Why do you need information about your audience?
Your audience should be the number one reason for writing and posting content long before SEO and getting traffic to your blog. Not knowing your audience is often posting unnecessary content, even if it is qualitative. Content adapted to your target will make you gain notoriety and visibility, especially on social networks where the notion of virality is essential.
How to Analyze your Audience?
There are tools to help you analyze your audience.
Google Analytics
Real dashboard of the traffic on your blog, Google Analytics is a complete solution that provides all the statistics in real-time on your audience: age, sex, centers of interest, affinities, devices used … But also its behavior on your site and how traffic is acquired. Exploiting its data will give you a reasonably clear idea of your blog audience.
Online Surveys
More and more pages are asking for fans’ satisfaction with the content, expectations and ideas for improving the page. You will be able to use surveys with Poll Online, Google Forms, and SurveyMonkey.
Social Media Training
How to Personalize Your Blog?
It must be attractive to make readers want to read your articles and return to your blog. What appeals to people is the personalization of your virtual space. This way, they feel like they know you and will enjoy reading and following you. For that, you have to accept, in a certain way, to expose yourself.
To unfold itself
Your audience wants to know who you are. Insert photos of yourself, show who you are, and share moments of life with Internet users.
Talking about oneself
On the “about” page, don’t hesitate to talk about yourself and any anecdotes that have happened to you. In short, let your audience identify with you. This is a great way to personalize their blog.
Find the Right Tone
The tone of your blog is important because it will allow visitors to get closer to you or on the contrary, to know that your site is not for them. Everything is natural, and the tone is part of the signature.
Speak in the First Person
By using the “I” you will be able to send a clear and sincere message to set yourself apart from the competition. You are not just delivering information but also adding advice or expertise. So you can talk about yourself, but do not forget to address your audience frequently (using the “you”) in order to provide them with answers to their questions.
How Do You Control Hooks in the Text?
The title of an article is like the slogan of an advertisement. It is required to catch the reader’s attention, spark their interest and keep them informed.
Read the following article: What Is A Catchy Title?
Need Help or Advice in Content Management:
Would you like more advice? Do you have good practices to share? Express yourself in the comments.
Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.
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Read More:
A COMPLETE GUIDE TO SEO AND GUEST BLOGGING
IMPORTANCE OF PINTEREST REFERENCING FOR PROFESSIONAL BLOG
WHY BLOGGING IS IMPORTANT FOR A WEBSITE – ADVANTAGES
