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TESLA Marketing Strategy
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Marketing Strategy of Tesla (2023): A Complete Case Study

by Shamsul April 18, 2023

Marketing Strategy of Tesla (2023): A Complete Case Study

Tesla is a U.S. company with headquarters in Austin, Texas, United States, that manufactures and sells incredible electric vehicles and sustainable electric power options. The company excels in developing top-notch electric vehicles and renewable electric energy with the goal of making this world clean and green. They have a reputation for having vehicles that perform amazingly on the road. This marketing strategy of Tesla will mainly focus on its target audience, digital marketing, and other business aspects.

You might be surprised to learn that Tesla is known for its innovative $0 marketing strategy. Although it might seem odd, this is the fact. Tesla’s business operations have produced a number of benefits that have been used to improve its marketing strategies.

 

Target Audience of Tesla

The marketing mix, which promotes growth, is made up of the 4Ps: Product, Price, Place, and Promotion. The marketing strategy of Tesla depends on these four factors. People who love electric vehicles are one of the major customers of Tesla. The company has smart people working persistently to maintain the maximum earnings from the company. Tesla has three unique models of its electric vehicles: the Model S, 3, and X. Each one has powerful motors that can reach 60 mph in less than three seconds from a standstill. They are all distinguished by distinctive eco-friendly characteristics that make them unique. By incorporating solar-powered technology, Tesla is making significant changes that will improve the quality of its output and performance.

Tesla doesn’t have any franchises. This firm detached the backing system of arbitrator contact by demanding shop fronts through its online-based company. Tesla has a reputation for being forthright when discussing its strategies and being open with its target audience. The company has a strong presence in the market thanks to launch events that included cutting-edge auto-tests and online audience participation. The target audience is one of the crucial factors in a marketing strategy of Tesla.

 

Marketing Channels of Tesla

Other automotive companies sell their vehicles through contracted dealerships, but Tesla sells directly to the consumer. Most of the company’s galleries and showrooms are famous in urban areas and are part of a global network. That’s why they have combined their service centers with direct sales plans under the name of “Service Plus, ” a retail concept that has recently expanded.

Comparing Tesla to other conventional automotive companies, it operates differently. Franchises are not available for purchase by investors. In order to combine customer service and sales, they have created sales centers. Franchise owners receive fewer performance-based rewards because these sales centers are controlled by Tesla. On rare occasions, these franchise owners work harder for the incentives than for the company’s reputation.

 

Digital Marketing of Tesla

The visibility of Tesla in the competitive market has grown significantly under Elon Musk’s leadership. He is the company’s Chief Executive Officer (CEO) as well. He is active on social media and gets convoluted in controversies. His charismatic personality is one of the biggest reasons for Tesla’s insane popularity and fan following on social media platforms. These social platforms play a big role in the company’s marketing. The fact is that Tesla has such a strong social media visibility which ultimately aids in its global marketing.

Developing a strong online presence has been a goal of the company’s owner, Elon Musk. He tested a window glass of a cyber-truck which created a huge buzz online for Tesla. Similar events can be used for marketing purposes to grow Tesla’s visibility in the global market. Another reason for Tesla’s instant fame is its attention-grabbing electric vehicles.

Read Also: SWOT ANALYSIS OF TESLA – 2022

10 Crucial Things to Take Away from Tesla’s Marketing

One last thing, holistic marketing is not all about selling your products. It’s about giving some benefits to people. Don’t let the success of your competitors intimidate you. Focus on leading your industry while achieving your company’s long-term vision and objectives. To further explore these factors, consider these 10 lessons from the marketing strategy of Tesla.

  1. Focus on enhancing the user experience.
  2. Develop a robust referral program.
  3. Don’t rely solely on paid marketing.
  4. Get advantage of your CEO’s social influence.
  5. Try to market your company’s vision and mission in an authentic as well as fun way.
  6. Offer exceptional post-purchase consumer support.
  7. Accept controversy as a part of your marketing strategy.
  8. Offer self-service solutions and focus on your online marketing efforts.
  9. Maintain a suitable consistency in your organization’s messaging.
  10. Use different social media platforms and channels to increase your brand awareness. Give tough competition to rivals by launching innovative products and services.
 

The Bottom Line

Students who are learning marketing can learn so much from this marketing strategy of Tesla. The CEO’s charisma and online buzz are two major factors in the marketing strategy of Tesla. This is the reason behind the larger than life popularity of the company. Honestly speaking, its electric vehicles are also exceptional in uniqueness and quality. So, Tesla can give strong competition to other automakers in its industry. You don’t need to focus too much on your marketing efforts if your products are unique and high quality. You can get success by spreading word-of-mouth.

 
 

Need Help or Advice in Content Management:

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Also, if you want help in writing content to drive more traffic and boost conversions, please get in touch through Contact our team.

Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Wiselancer for smooth functioning. Here you pay safely and securely. 

 

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April 18, 2023 0 comment
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Marketing Tata Motors
BusinessManagementMarketingTrending

Want to Learn Marketing Strategy of Tata Motors

by Shamsul March 21, 2022

Marketing Strategy of Tata Motors

 



It was previously known as Tata Engineering and Locomotive Company (TELCO) but later named Tata Motors. It is a famous Indian-based multinational automotive manufacturing company, headquartered in Mumbai. Tata Motors is a member of the Tata Group. 

They manufacture and sell numerous automotive products such as sports cars, commercial cars, vans, construction equipment, buses, military vehicles, and trucks. In 2016, it was graded 226th in Fortune 500 Global.

Segmentation, Targeting and Positioning of Tata Motors:

Being a multinational automotive company, the company doesn’t follow one approach or formula. They mainly target rural parts by offering Land Rover, Nano, and Jaguar. They target all members of the country, whether rural or urban. People from the middle and lower-middle-class are the main customers of Tata Motors and the company mostly targets them. They also attract those people who want to shift from 2-wheeler to 4-wheeler.

They have offerings for everyone. For example, if you are from the middle class, they have Tata Nano for you. If you want to buy for agriculture transport, they have a wide range of mini trucks. Jaguar, Indigo and Tata Indica are for commercial purposes. Therefore, they use a mix of targeting and marketing strategies to target the consumers and fulfill their requirements.

 

Mission: We want to improve the quality of life by inventing innovative mobility solutions.

Tagline: Connecting Aspirations

 

Competitive Advantage of Tata Motors:

As an Indian company, they have plenty of advantages in the form of low labor wages and affordable raw materials. Just because of this, they only target the Indian market to provide cheap but better quality products to every segment of the customers. They have a competitive advantage over other brands due to Indian flagship. Economical vehicles are their main strength. They manufacture vehicles at lower costs and sell at higher profits in the emerging markets.

The availability of parts and inexpensive material helps the company to expand its business. For example, they have a strong R&D sector that supports them in manufacturing innovative and reliable vehicles. That’s why they have a competitive edge. They have various research centers that are continuously working on the efficiency, improvement, and style of vehicles. Moreover, for entering into different markets, the company has acquired several foreign companies. Tata Motors is an unbeatable brand with strong penetration and recognition in the domestic market. They have achieved such immense success through product development, powerful research, and development, international mergers, and marketing.

BCG Matrix of Tata Motors

The instar category has Indica, Safari Dicor, Magic, Manza, and Winger because they are widely used commercial vehicles. Sumo, Indigo CS, and Safari are in the cash cow category, while Zest and Nano are in the question mark category.

Distribution Strategy of Tata Motors

The company carries a strong distribution network with 576 car dealers across the country. Such a strong dealers’ network helps the company sell its vehicles. You can easily access Tata vehicles from anywhere in the country. Due to this reason, its domestic sales are growing just because of robust distribution strategy and network.

Brand Equity

Tata Motors aims to meet the growing needs of the automotive industry by offering the latest vehicles and modifications. Accordingly, they are enhancing reliability, comfort, capacity, and safety features to make their cars more attractive. On the other hand, Tata Motors is investing huge sums in product development to add value. 

Moreover, they have been planning to introduce more vehicles in the commercial and luxury car segments. For example, its Nano car has achieved the status of the most inexpensive car in the world. Indeed, this is the only way to grab the greatest market share.

Competitive Analysis of Tata Motors

Indeed, the Indian automotive industry is overcrowded with a lot of international and national players. So, companies like Honda, Maruti Suzuki, Hyundai, and Toyota give tough competition to the company by grabbing each other’s share.

Market Analysis

No one has any doubt that Tata Motors is a market leader with the highest market share. On the one hand, good thing is that it has been showing positive signs. On the other hand, the company is trying to recover its market share with a new initiative, Turnaround, 2.0. By penetrating into other markets or countries, the company can also secure a big market share and reach.

Customer Analysis of Tata Motors

The main customers of Tata Motors are from the middle and lower-middle classes. So, they are from the youth and business class segment looking for modern, reliable, safe, and comfortable vehicles. They want to buy a car that satisfies their everyday needs while giving amazing mileage.

Promotional Strategy

The company divides its marketing strategy into 2 segments,

  1. ATL (Above the line):

It includes,

  • Print ads
  • TV
  • Radio
  1. BTL (Below the line):

It includes,

  • Loan fair
  • Rural fair
  • Corporate display activities
  • Society activities
 
 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Moreover, if you want any help to write content to drive more traffic and boost conversions, get in touch through Contact our team?

Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.

 

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