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UnitedHealth Group Ethical Marketing for its Clients

by Shamsul

UnitedHealth Group Ethical Marketing for its Clients

The mission and values of UnitedHealth Group encourage it to boost its commitment to ethical, transparent and honest marketing. The company has been operating for several years and offers remarkable healthcare and insurance plans. These days, health is one of the most crucial aspects of everyone’s life. The company’s aim is to provide amazing healthcare plans at cost-effective rates to customers in order to improve their lives. That’s why their efforts to become an ethical brand are quite laudable.

UnitedHealth Group also takes care of its employees who contribute to achieving the company’s goal. Their marketing activities are extremely responsible, transparent, and ethical. They follow all the rules and regulations of every country it operates. They work hard to make a modern, affordable, high-class health system. This is because of their mission to serve. The company offers its services in a professional manner to people, businesses, governments, and communities. Innovation is one of the biggest strengths of UnitedHealth Group.

 
Key Components of Ethical Marketing
 
UnitedHealth Group provides straightforward, factual and honest services to its clients. Based on this factor, our clients can easily make the right decisions. After all, health comes first for every human. The company is also trying to bring diversity in its marketing efforts by including fact-based and evidence-based content. UnitedHealth Group’s marketing activities and business goals revolve around its mission statement. They have strong relations with stakeholders in order to keep these relations strong and lasting. The company does not mislead its clients and stakeholders in any matter.
   
 
The company has also developed the “Just Plain Clear” which includes a variety of health care notes in easy and understandable language. They also exploit AI-based tools to improve their communication and marketing efforts. This glossary was developed by the United States Departments of Labor and Health and Human Services.
 
Moreover, it is the company’s responsibility to maintain its clients’ security and privacy. It is a part of the company’s mission and values. Here are some important components of UnitedHealth Group’s ethical marketing:
 
 
     
  • UnitedHealth Group is a highly regulated company. It is our duty to hire and train new employees so that they can fulfill their responsibilities and play a significant role in the company’s success.
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  • The company fully protects the privacy of its clients. In this matter, the company completely follows the rules and regulations.
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UnitedHealth Group protects and respects the privacy, security, and personal dignity of its clients, stakeholders and employees. This standard has helped the company become a leading organization globally.
 
 
Marketing Operations
 
The company actively reviews and communicates with clients, stakeholders and members in order to make things truthful and comprehensive. Reviewing material is a part of our drill before presenting it to the end customers. In this ethical way, UnitedHealth Group targets and captures a large number of people every year.
 
 
Final Thoughts
 
The company’s overall reputation is because of its strong relations with its audience. They have dedicated employees who are always ready to serve. UnitedHealth Group is highly dedicated when it comes to maintaining the privacy of its clients and marketing. This shows the company’s institutional integrity and high standards.
   
 
 
 
 
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  UnitedHealth Group PESTLE  
 
 
BusinessHealthManagementMarketingSWOT & PESTLE Writing
 
PESTEL Analysis of UnitedHealth Group
 
 by Shamsul   
 
 
 
 
 
 
PESTEL Analysis of UnitedHealth Group
  
This PESTEL analysis of UnitedHealth Group will largely highlight the macro business environment of the company. PESTEL is the short form of political, economic, social, technological, environmental, and legal factors. They have a huge impact on the business performance of UnitedHealth Group. A slight change in these factors can directly impact the company’s business operations and processes. They can also hurt the entire healthcare and insurance sector in the world.
 
PESTEL is a great tool for analyzing all the aspects of a business. All these factors are external factors and help to find the external business environment of the company. Let’s have a deep look at it!
 
 
Political Factors
 
Without any doubt, political factors greatly impact how any organization does business. The overall profitability of UnitedHealth Group is dependent on this one factor. Being an international company, they face different challenges in different countries. In other words, the company depends on the political system and environment of the country in which it operates. A company like UnitedHealth Group can’t operate smoothly in a saturated political environment. It is necessary for UnitedHealth Group to closely analyze the following political factors before venturing into a specific market.
 
     
  • Don’t forget to analyze the political system and its stability in the country, plus, the importance of insurance and healthcare plans in the region.
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  • Level of exploitation in the country, especially in the healthcare industry.
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  • The intervention of healthcare institutions and bureaucracy.
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  • Legal structure or procedure for contract implementation.
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  • IPP (Intellectual Property Protection).
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  • Tariffs and trade regulations in the healthcare sector.
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  • Preferred trading associates.
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  • Anti-trust laws.
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  • Pricing strategies and regulations.
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  • Incentives and tax rates.
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  • Overtime and minimum wage policies.
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  • Work week limitations.
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  • Employee benefits.
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  • Safety regulations in the health and insurance sector.
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  • Labeling and other related complexities.
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Economic Factors
 
So many economic factors directly impact the business of companies like UnitedHealth Group. They are exchange rate, saving rate, foreign exchange rate, and inflation rate. They are responsible for the smooth working of the company. Competition standards are the micro business factors that influence the competitive advantage in the market. In order to predict economic trends, UnitedHealth Group should understand several factors such as growth rate, customer spending power, and inflation rate. We have summed up some economic points below:
   
 
     
  • What kind of economic system the country follows? Don’t forget to analyze its stability as well.
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  • Intervention from the government institutions in the healthcare and insurance sector.
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  • How effective are financial markets in the country? Should they raise capital in the market or not?
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  • What is the quality of infrastructure in the healthcare and insurance sector?
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  • What are the opportunities for host companies in the country’s economy?
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  • How skilled is the workforce in the industry?
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  • What is the literacy rate in the country?
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  • What are the labor costs and overall productivity level?
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  • Recession
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  • Recovery rate
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  • Prosperity rate
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  • Interest rates
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  • Economic growth rate
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  • Inflation
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  • Unemployment trends
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  • Flexible income
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Social Factors
 
Population and culture are two crucial aspects of social factors. Society plays a huge role in making or breaking a company’s success. Customer preferences and shared beliefs are also very important for the company’s overall functioning in the competitive market. UnitedHealth Group should conduct surveys to understand the customers’ needs and pain points. As a result, they can make an effective marketing strategy to engage with the audience. The organization should incorporate the following social factors into this PESTEL analysis:
 
     
  • Skill level of the people and demographics.
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  • Power and class structure in society.
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  • Education standard in the country and education level.
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  • Gender roles.
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  • Social conventions.
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  • Spirit for startups and individual businesses.
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  • Attitude towards health and environment.
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  • Leisure preferences.
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Technological Factors
 
Today, the thing that is disrupting businesses is technology. We want to give an example from the transportation industry. Lyft and Uber have completely transformed the concept of taxi service. Now, people prefer these innovative services over traditional taxis. Moreover, automotive companies are manufacturing electric vehicles and Tesla is one of the biggest examples. Being a healthcare company, it is imperative to constantly innovate by investing in the latest technologies and infrastructures. This is the only way to make your business relevant and profitable. Don’t forget to take the following technological factors into your consideration:
 
     
  • Technological advancements have been made in the health and insurance sector in recent years.
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  • Rate of technological advancement in the country, more specifically in the industry.
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  • Cost structure in the industry related to technology.
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  • Impact of technology on the supply chain and production units.
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  • Diffusion of technological advancements.
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Environmental Factors
 
Every market has its own standards and trading norms. The case goes the same for the environmental standards. It is an important factor that can impact a company’s business operations. Before penetrating any country, UnitedHealth Group should understand its liability and environmental laws. The environmental laws in North America are quite different than European countries. We have summarized some key environmental factors that you should evaluate before entering new regions or countries:
 
     
  • Climate change.
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  • Changing weather.
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  • Recycling and waste management.
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  • Environment pollution.
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  • Approach towards green products and services.
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  • Efforts for manufacturing renewable energy sources.
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  • Air pollution.
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  • Water pollution.
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  • Rare species.
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Legal Factors
 
In several countries, the legal system or framework is not so strong. Due to this reason, they fail to protect the IPRs (Intellectual Property Rights) of the companies. A company like UnitedHealth Group should carefully investigate these factors before making a big move. The company’s overall competitive advantage and profitability depend on this factor. The following are some important legal factors to consider before starting your business in a new market:
   
 
     
  • Anti-trust laws in the health and insurance sector.
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  • Discrimination laws (from the beginning of the career, promotion, and retirement).
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  • Intellectual property laws.
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  • Copyright.
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  • Patents.
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  • Employment laws.
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  • E-commerce and consumer protection.
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  • Customer service.
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  • Safety laws.
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  • Health laws.
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  • Data breaches.
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  • Data protection laws.
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We hope this PESTEL Analysis of UnitedHealth will serve you for the study purpose. Keep reading this post to better understand the UnitedHealth Group business.
 
 
SWOT Analysis of UnitedHealthcare
   
 
 
 
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Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.
 
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  UnitedHealth Group SWOT  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
SWOT Analysis of UnitedHealth Group and Insurance Company
 
 by Shamsul   
 
 
 
 
 
 
 
SWOT Analysis of UnitedHealth Group
 
 
In order to perform a situational analysis of UnitedHealth Group, SWOT is the best tool for this purpose. It mainly focuses on the strengths, weaknesses, opportunities, and threats of the firm. The UnitedHealth Group is a prominent healthcare and insurance company and it can analyze its internal and external business strategic factors by implementing the SWOT tool. Richard T Burke founded this firm in 1977 and it is currently headquartered in Minnetonka, Minnesota, United States. Through this SWOT analysis of UnitedHealth Group, we will discover its success story. So, what are you waiting for? Let’s get started!
  
 
Company Name: UnitedHealth Group
 
Founder: Richard T Burke
 
Founded: 1977
 
Headquarters: Minnetonka, Minnesota, United States
 
No. of Employees: 300,000 (2021)
 
CEO: Andrew Witty (Feb 3, 2021-)
 
Type: Public
 
Sector: Healthcare and Insurance
 
Tagline: Helping people live healthier lives
   
 
Unique Selling Proposition: The family of companies covering every aspect of healthcare
 
Customers: People who are interested in health insurance and benefit plans
 
Target Consumers: Mainly large employer groups
 
Revenue: 287.6 billion dollars (2021)
 
Net Income: 17.28 billion dollars (2021)
  
Strengths of UnitedHealth Group | SWOT Analysis of UnitedHealth Group
 
Being one of the biggest organizations in its sector, UnitedHealth Group has so many strengths and positive aspects. With these strengths, the company has maintained its competitive advantage in the market. They are growing day by day just because of their strengths and venturing into new markets. Let’s further dive into the strengths,
 
  • Consumer Satisfaction:
 
The UnitedHealth Group has earned the satisfaction and trust of customers over the years through its incredible services in the healthcare and insurance sector. Just because of this, they are very notable in the eyes of customers. The company has strong customer base and all of them are very loyal.
 
  • Robust Brand Portfolio:
 
One of the major strengths of UnitedHealth Group is its robust brand portfolio. They have invested a lot in creating a strong brand portfolio since its beginning. This SWOT analysis of UnitedHealth Group is mainly highlighting this specific factor. This kind of solid brand portfolio allows the company to expand its services and products. Consequently, it is expanding its product line and categories.
 
  • Strong Relations with Dealers:
 
Over the years, UnitedHealth Group has established trustworthy connections with dealers and distributors. They are contributing their part to the company’s success by promoting it. These dealers and distributors are also giving proper training to their sales team so that they can easily convey how they can take ultimate advantage of the company’s services and products.
 
  • Free Cash Flow:
 
Strong cash flow allows the organization to find new resources and invest in new projects. As a result, they do not hesitate to invest in new projects and products.
 
 
  • Amazing Performance in Other Markets:
 
The organization has successfully ventured into several emerging and developing markets. This expansion into different markets or countries has helped UnitedHealth Group to multiply its revenue stream and diversify its services along with its economic circle.
   
 
UnitedHealth Group’s marketing policies or strategies are one of the major components of its success. Their diversified product range and services have enabled them to secure the market share.
 
  • Distribution Network:
 
As we discussed above UnitedHealth Group has established wonderful relations with suppliers and distributors. Its distribution network is highly reliable and prosperous. They helped them to deliver its products across the world.
 
  • Successful Track Record:
 
Various successful acquisitions and mergers have allowed the company diversifies and expand its operations. They have made several joint ventures with tech companies to streamline their business performance in order to make reliable connections with distributors and suppliers.
 
 
Weaknesses of UnitedHealth Group | SWOT Analysis of UnitedHealth Group
 
Weaknesses are referred to as the areas in which UnitedHealth Group is weak. Indeed, as a leading company, there are various weaknesses within the organization that should be addressed immediately. There is a specific way of converting weaknesses into strengths.
 
  • Missed Chances:
 
One of the biggest weaknesses of UnitedHealth Group is that it is not good at fulfilling product demand which leads to a higher number of missed growth opportunities. Its inventory is not very good as compared to its competitors.
 
  • High Employee Turnover Rate:
 
As compared to other companies, the UnitedHealth Group’s employee turnover rate is very high. As a result, they have to spend more money on employee training and development programs.
 
  • Indistinct Unique Selling Proposition:
 
When it comes to marketing products, UnitedHealth Group is not spending enough money. Even though most of its products are best-selling. But, not spending appropriate money on marketing could be a weakness in the future because this era is all about digital marketing. Competitors are taking advantage of this thing better and securing larger market share.
 
  • Unsuccessful Mergers:
 
The company’s behavior with merger companies is not so good which results in unsuccessful mergers. They are not good at integrating with small companies due to several reasons such as different work systems or cultures.
 
 
  • Low Investment in Technology:
 
Another weakness of the organization is that it is not spending enough money on new technologies that can create various growth and expansion opportunities for UnitedHealth Group. Well, it requires a huge sum of money to invest in advanced technologies but it is necessary for this modern period.
 
  • Low Profitability Ratio:
 
The net contribution percentage and low profitability ratio of the organization are really alarming. It is below the market average and can create problems for the corporation.
 
  • High Inventory Rate:
 
The company needs to raise its capital in order to spend money on different projects and the latest technologies. This could damage the long-term growth of UnitedHealth Group.
 
   
 
Opportunities for UnitedHealth Group | SWOT Analysis of UnitedHealth Group
 
  • Changing Purchasing Patterns and Economic Uptick:
 
After several years of recession and stagnant growth, the industry has been rising finally. There are so many opportunities waiting for UnitedHealth Group in the form of capturing new customers and markets. As a result, the organization can increase its market value and revenue.
 
  • Government Free Trade Agreements:
 
Things from the government like free trade agreements and taxation policies are opening up several growth opportunities for UnitedHealth Group. It is vital to exploit the latest technologies in order to venture into new markets in a better way.
 
  • Environmental Policies:
 
New environmental policies will open up so many opportunities for all the companies in the industry. UnitedHealth Group can invest in the development of new products and acquire a higher market share. In short, the growth opportunities are endless for UnitedHealth Group.
 
 
  • Constant Free Cash Flow:
 
This opportunity allows UnitedHealth Group to invest in other products. It shows that the company has enough money its reserves so it can invest in new technologies, new programs, and products. This factor will open the door of several opportunities for UnitedHealth Group.
 
  • Green Drive from Government:
 
Government policies regarding green drive can be proved beneficial for the company’s expansion, growth, and profitability.
 
  • Company’s Core Competencies:
 
There are some areas or product segments in which it has competencies. They can invest in research and development programs in order to gain competencies over other companies.
 
  • Decreasing Transportation Costs:
 
Overall, the decreasing shipping costs have allowed the company to reduce its transportation costs. As a result, they can send their products without even spending so much. This thing will open up multiple opportunities for UnitedHealth Group and ultimately boost its profitability and revenue stream.
 
  • Development of Market:
 
If the market grows, then it will dilute the advantage of competitors. So, UnitedHealth Group can increase its competency in the market as well as effectiveness over competitors.
 
 
Threats to UnitedHealth Group | SWOT Analysis of UnitedHealth Group
 
  • The Shortage of Skilled Workforce:
 
Honestly speaking, UnitedHealth Group is facing a shortage of skilled workforce like other companies. The high turnover rate of its employees is another dangerous thing for the sustainability of the organization. An unskilled or unprofessional workforce will lead to slow company growth and lower profits.
 
  • Intense Competition:
 
The healthcare and insurance sector is highly competitive due to the presence of a number of big players. They are putting pressure on each other in order to take the competitive edge. Such competitors or competition can disrupt the business performance of UnitedHealth Group. In order to avoid this, UnitedHealth Group should focus on financial stability.
 
  • Lawsuits:
 
A lawsuit against the company can disrupt its whole reputation and image in the eyes of the public. UnitedHealth Group can face lawsuits due to different countries’ laws, trading policies, and more. They need to focus on product quality and service in order to avoid lawsuits against product standards.
   
 
 
  • Rising Wage Levels:
 
In some countries, the rising wage level is a big concern for companies. It can lead to serious trouble for the company in business operations. The campaign of 15 dollars per hour is also getting hype day by day. This could hurt the overall revenue stream and profitability of UnitedHealth Group.
 
  • The Demand for Profitable Products:
 
It is a fact that the demand for most selling or highly profitable product is seasonal. They lose their charm after a few times which could jeopardize the annual revenue of the organization. Thus, it is imperative for UnitedHealth Group to develop those products that are not seasonal and always remain in demand.
 
  • Local Distributors:
 
No one can guess the power of local distributors. First, they can put your company’s profitability into trouble just for their profitability. Indeed, some companies are offering better margins to local distributors and this thing is not suitable for the sustainability of UnitedHealth Group.
 
  • Isolationism Trend:
 
In today’s American economy, the trend of isolationism is growing. Moreover, the company can face such trends from other countries or governments which could negatively hurt the international sales of UnitedHealth Group.
 
  • Liability Laws:
 
We all know that the liability laws are different in different regions. Being an international organization, UnitedHealth Group is highly vulnerable to such liability laws and claims.
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help to write content to drive more traffic and boost conversions, get in touch through Contact our team?
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
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