WiseLancer
  • Home
  • About
  • Marketing
  • Management
  • Business
  • SWOT & PESTLE 
  • Health
  • Travel
  • Romance
  • Cooking & Foods
Tag:

Tencent Marketing Strategy

Tencent
BusinessManagementMarketing

The Marketing Strategy of Tencent and Marketing Mix (4Ps)

by Shamsul April 14, 2023

The Marketing Strategy of Tencent and Marketing Mix (4Ps)

With a focus on the 4Ps (Product, Price, Place, and Promotion), The Marketing Strategy of Tencent analyzes the brand on these factors. Product innovation, pricing strategy, promotion planning, and other marketing tactics are available when it comes to analyzing the brand’s marketing mix and strategy. Thanks to these business strategies based on Tencent’s marketing mix, the brand can succeed in the competitive marketplace.

This helps the company/brand set its position in its market. The purpose behind it is to achieve the company’s business objectives and goals. Let’s first look at its marketing mix to understand Tencent’s product, pricing, place, and promotional strategies.

 

About Tencent

An investment firm with its headquarters in China called Tencent has several subsidiaries that all deal in goods and services related to the Internet. Tencent, with a market cap of $434.26 billion as of April 2023, is the most valuable company in Asia. It was founded in 1988 in the Cayman Islands. Ma Huateng, Chen Yidan, Daniel, Zeng Liqing, and Zhang Zhidong are the founders of this Asian giant company.

 

Product Strategy of Tencent

Following are some explanations of the product mix and strategy of Tencent:

One of the top Chinese companies, Tencent has a significant presence in the technology and financial sectors. A number of sub-businesses under the Tencent umbrella brand include multiplayer game development, social networking QZone app, music app, film production, antivirus software, payments system, e-commerce, AI (Artificial Intelligence), web browser, and mainstream media web portals. More than 700 million people use the Tencent music app on a daily basis, and all other sub-businesses have similar or greater traction.

 

Pricing Strategy of Tencent

The pricing plan in Tencent’s marketing plan is as follows:

Every product’s cost is influenced by the investments made to expand it and the customer base, as is the case with any multinational. Due to its involvement in numerous internet-related businesses, Tencent is fiercely facing competition in every business sector it is operating. A predatory pricing strategy with a competitive advantage is required. A subscription-based pricing model is used to maintain the price for services offered. Users can extend the duration of their use of the services by paying a one-time token fee.

 

Place & Distribution Strategy of Tencent

The Tencent marketing mix’s distribution strategy is as follows:

All of Tencent’s products and services are web-based, so the majority of them can only be availed through its website or mobile app. Products are delivered to a customer’s home after placing the order online. They also run an online store where they offer a wide range of items. In addition, Tencent also develops video games. Every time a new edition of these games is launched, you can buy it online again. That’s why Tencent is a heavy player in different sectors, especially developing video games. So significant that it even gave birth to WeBank, which is China’s first online bank.

 

Promotional Strategy of Tencent

Tencent’s promotional tactics are as follows:

Tencent uses PR (Public Relations) for the majority of its promotions. Tencent advertises the discounts it provides on various applications directly through those applications. E-commerce, social networking sites, online games, software, mainstream media, and other products are among the diverse product portfolio in its marketing mix. Every subsidiary is given complete freedom to use its own advertising/promotion strategy. Similar to Riot Games, it chooses how to market its video games. The social networking site has a unique audience that it reaches on its own. In reality, other businesses seeking to advertise have come to Tencent’s doorstep. Tencent is a marketing powerhouse thanks to its continued online influence.

Here are the final 3Ps to complete Tencent’s 7Ps marketing strategy since this is a brand that focuses on providing services.

People

More than 108,436 (as of 2022) people work for Tencent in all of its dissections. Each business has its own hiring procedures, and each requires technologically advanced individuals. The majority of Tencent’s employees are Chinese, and the reason behind it is that it is a Chinese company.

Process

Tencent follows a relatively straightforward process because all its services are online, and digital strategies can be completed quickly. Each subsidiary of Tencent chooses its own procedure, and each subsidiary keeps the money it makes. The top individuals of its management are responsible for financial forecasting, and the board decides how to use reserves. The board then communicates this information to those who follow.

Physical Evidence

The numerous awards and financial reports demonstrating Tencent’s size and ability to compete with some of the largest businesses in the world serve as tangible proof. While most of the services are experiential, some are real, like online orders for video game CDs and additional services. This ends Tencent’s marketing mix and strategy.

 
 

Need Help or Advice in Content Management:

Would you like more advice? Do you have good practices to share? Express yourself in the comments.

Also, if you want help in writing content to drive more traffic and boost conversions, please get in touch through Contact our team.

Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Wiselancer for smooth functioning. Here you pay safely and securely. 

 

Read More:

4PS – WALMART MARKETING MIX GREATEST IMPACT

WHAT IS THE BEST WAY TO LEARN YOUR TEAMWORK SKILLS?

WHY TEAMWORK SKILLS ARE IMPORTANT TO LEADERS?

April 14, 2023 0 comment
0 FacebookTwitterPinterestEmail

About

About

About Wiselancer

Our resources are tailored according to the needs and demands of today. Wiselancer offers an extensive treasure of knowledge-based contents and articles that shed light on a variety of different subjects and topics.

Recent Posts

  • 10 Simple Ways To Be Happier

    June 6, 2023
  • Maintaining a Balanced Life Is A Dream Or Reality?

    June 6, 2023
  • How to Make Money with TikTok | 6 Techniques You Need To Know

    June 5, 2023
  • Earn Money With Facebook: How To Do It?

    June 4, 2023
  • The 51 Most Stunning Places in the World

    June 2, 2023
  • Against Smoking: Alternatives to Cigarettes

    June 2, 2023
  • Artificial Intelligence
  • Better Tips
  • Biography
  • Business
  • Celebrities
  • Cooking & Foods
  • Coronavirus
  • Earn Money
  • Fashion
  • Gig Economy
  • Health
  • Management
  • Marketing
  • Medical
  • Personal Growth
  • Romance
  • Scholarly
  • Skincare and Beauty
  • Social Media
  • SWOT & PESTLE 
  • Top 10
  • Travel
  • Trending
  • World's Climate
  • Writing

Archives

  • June 2023 (9)
  • May 2023 (60)
  • April 2023 (58)
  • March 2023 (41)
  • February 2023 (43)
  • January 2023 (27)
  • December 2022 (40)
  • November 2022 (55)
  • October 2022 (32)
  • September 2022 (24)
  • August 2022 (28)
  • July 2022 (24)
  • June 2022 (24)
  • May 2022 (32)
  • April 2022 (47)
  • March 2022 (62)
  • February 2022 (68)
  • January 2022 (21)
  • December 2021 (41)
  • November 2021 (34)
  • October 2021 (21)
  • September 2021 (6)
  • August 2021 (5)
  • July 2021 (14)
  • June 2021 (11)
  • May 2021 (9)
  • April 2021 (14)
  • March 2021 (12)
  • February 2021 (18)
  • January 2021 (21)
  • December 2020 (7)
  • November 2020 (9)
  • October 2020 (5)
  • September 2020 (7)
  • August 2020 (1)
  • July 2020 (5)
  • June 2020 (10)
  • May 2020 (7)
  • April 2020 (12)
  • March 2020 (15)
  • February 2020 (5)
  • January 2020 (24)
  • December 2019 (13)
  • November 2019 (10)
  • October 2019 (22)
  • September 2019 (18)
  • January 2016 (9)

@2021 - All Right Reserved.


Back To Top
WiseLancer
  • Home
  • About
  • Marketing
  • Management
  • Business
  • SWOT & PESTLE 
  • Health
  • Travel
  • Romance
  • Cooking & Foods