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SWOT Matrix

D&G SWOT Analysis
BusinessManagementMarketingSWOT & PESTLE 

SWOT Analysis of Dolce & Gabbana and its Unique Selling Proposition

by Shamsul February 5, 2022

SWOT Analysis of Dolce & Gabbana (D&G), Its Competitors and Unique Selling Proposition

 

In the retail and lifestyle sector, D&G is a popular name and one of the leading brands. SWOT analysis of Dolce & Gabbana highlights its strengths, weaknesses, opportunities, and threats. It is an excellent analyzing tool for companies to identify their internal and external scenarios. It is a basic management framework that helps to uncover different business aspects of a company like Dolce & Gabbana. Many big players surround the lifestyle and retail sector. But, D&G is one of the best-selling brands due to its unique selling proposition and major strengths. This article will show you some of the important details about D&G in the form of SWOT and USP. Keep scrolling.

Company Name: Dolce and Gabbana (D&G)

Founders: Stefano Gabbana, Domenico Dolce

Founded: 1985, Legnano, Italy

Headquarters: Milan, Italy

Parent Company: D&C Luxembourg S.a R.L.

CEO: Fabrizio Cardinali (2021-)

Type: Personal care brand, Fragrances

Sector: Lifestyle and retail

Tagline: It is not what you wear, but how you wear it

Unique Selling Proposition: High-quality products and exclusive designs

Customers: Young fashionable people having a strong financial status

Target Consumers: Rich and elite class people interested in unique, latest, and classy products

Employees: (est.) 4012 (Dec2021)

Revenue: 988 million euros (2019)

Net Income: A net loss of 34.2 million euros (2019)

D & G SWOT:

Strengths of D&G – SWOT Analysis of Dolce & Gabbana

  1. The brand image is really strong and everyone knows about this brand.
  2. The customer base is highly loyal and they do not consider other brands when shopping for specific products.
  3. The designs and patterns of Dolce and Gabbana are really unique and innovative, which is one of the company’s major strengths.
  4. D&C has a vast product portfolio according to the taste and requirements of customers.
  5. It is one of those brands in the world that offers every lifestyle product from clothes to fragrances. This is one of the biggest strengths of the company.

Read Also: PESTLE Analysis of Dolce and Gabbana (D&G)

Weaknesses of D&G – SWOT Analysis of Dolce & Gabbana

  1. The customer base of D&C is really limited because of the luxury and expensive products. Most of its customers are from rich and elite backgrounds. It is a big weakness and the company can resolve this issue by manufacturing affordable products.
  2. It is another major weakness of the company. When the economic conditions are good, the company generates higher profits. But when the economic conditions are not good, its sale decreases.
  3. The lifestyle sector is highly competitive just because of the presence of other big players. These players are one of the biggest weaknesses for D&C.

Opportunities for D&G – SWOT Analysis of Dolce & Gabbana

  1. D&C should expand its business in growing economies like China and India. The company can get a competitive lead by targeting these areas and their people.
  2. The company must expand its product portfolio. They should manufacture cost-effective products so that they can increase their customer base.
  3. D&C should frequently introduce innovation in its products to retain its consumer base.

Read Also: SWOT Analysis Methods and Framework

Threats for D&G – SWOT Analysis of Dolce & Gabbana

  1. Strong players in the lifestyle and retail sectors are one of the biggest threats to the company’s profitability and market share.
  2. Ineffective marketing and expensive price tags can also hurt the company’s business performance.
  3. The company is investing a huge amount of money in advertising. They should spend money carefully in order to avoid any future threat or loss.

Competitors of Dolce & Gabbana:

  1. Versace
  2. Christian Dior
  3. Gucci
  4. Louis Vuitton
 

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Pass the SWOT Analysis
BusinessManagementMarketingSWOT & PESTLE 

Pass the SWOT Analysis: Example of Project Management

by Shamsul November 10, 2021

Pass the SWOT Analysis: Example of Project Management

You’ve just been given a new project “from scratch” and you are wondering how to go about getting started. Do not panic! Here are all the tips to get things straight and get your project off to a good start. You will discover how to pass the SWOT analysis (Strengths-Weaknesses – Opportunities- Threats), and how to apply this matrix to the initial crucial phase of project management.

Project Management Kit

Summary

1- The essential crucial phase

2- What is SWOT Analysis?

3- Fields of application of SWOT Analysis

4- Example: Applying the SWOT analysis to project management

The Essential Crucial Phase

My daughter, who left for Shanghai in China, told me about the Chinese method of project management, she explained to me that the Chinese spend a lot of time analyzing, thinking, studying, and lot. less time to complete.

The reflection phase is indeed long and the action phase very fast. It’s a flat curve that takes off sharply.

Here, many managers and project leaders ignore the preliminary reflection phase and this is one of the causes of project failure.

So, even if it may seem overwhelming or a slowing down factor, know that it is not a waste of time to reflect on your strengths, budget, to plan your project before you start it.

What is SWOT Analysis?

Do you know the SWOT matrix (Strengths | Weaknesses | Opportunities | Threats?

A SWOT analysis is a structured reflection and assessment tool used to identify internal factors: your strengths and weaknesses, along with external factors: your opportunities and threats.

Internal factors of SWOT analysis

The SWOT matrix is ​​concerned with two types of factors:

Strength

Weaknesses

External factors of the SWOT analysis

Opportunities

Threats

Fields of Application of SWOT Analysis

Originally, SWOT analysis was a tool for business strategy. You can then use it before you start a business, to assess and grow your current business or before launching a new product, or to improve a system or process.

I applied for the first time a few months spent in Geneva, Switzerland. Where we analyzed a new business being created according to the SWOT matrix. And present the strengths and weaknesses of the business on the one hand and the opportunities and threats of the markets in which this company operates.

However, you can use SWOT analysis in all situations that require decision-making.

In addition to the strategic positioning and evolution of a business, you can use it to develop a communication or marketing strategy, or on a personal level to progress or change careers and improve your financial health.

SWOT Analysis can also be used in project management.

Example: Applying the SWOT analysis to project management.

The SWOT model can be very well adapted to the management of your project in its upstream phase.

For this, it is necessary to determine:

The internal strengths you have to succeed in this project in terms of internal resources, budget, and material, what are the weaknesses in terms of shortage of resources, budget, and material.

External opportunities that arise (a favorable legislative environment, appropriate subsidies, a new partnership, etc.) and external threats (a competitor more advanced in the launch of the service which is taking market share, unfavorable legislative environment, etc.)

Think about how to turn weaknesses into strengths and threats into opportunities as much as possible.

This can, for example, involves adequate communication of the future benefits of this project to those initially hostile.

Preparation of the SWOT Analysis

To succeed in the SWOT analysis, start by asking yourself the objective (s) to be achieved:

What are the products and/or services that will be implemented by my project?

Who will be the Customers/users of these products and/or services and how will they be used?

The questions to ask by yourself now are:

Which segment of people will use my project?

What need (s) will it meet?

Who will use my project?

One of the essential strengths is your motivation.

It is important to question the ethics of the project on which we are about to manage.

Learn More about Project Management

Are we in agreement with ourselves?

No need to accept every project if the goals are not consistent with our personal ethics because we are not going to be motivated to manage it.

In the event that the project stems from an idea we originated from, the problem of initial motivation does not arise.

In particular, for the business creator, he is generally in accordance with his own choices and therefore initiator, an engine of his own projects, and a motivating force.

A Prerequisite: Feasibility of the Project:

Let’s say that we approve the objectives of the project and that therefore the initial motivation is there. You still have to keep your feet on the ground, think about the feasibility of the project.

Do I have the skills or the possibility of surrounding myself with skills to complete this project, will I have enough budget or the possibility of obtaining it, and is this challenge within my reach?

Once these doubts arose, let’s get to the heart of the matter.

SWOT Opportunities and Threats

How to achieve the objective (s) of my project?

What are the opportunities and threats of my project?

Who will be the stakeholders favorable and unfavorable to my project?

How to circumvent the threats?

More information on stakeholder management strategies for a project:

We enter the part of the opportunities and threats or even external factors that will influence your project.

Think about human opportunities. Think about the people who can come into play without working directly on your project, they are stakeholders in your project.

These are the living opportunities for the success of your project. These actors can be, for example, department managers because you are going to call on a few people from their team part-time;

They can be the future sponsors of the project even if of course you will owe them accounts by telling them about the progress and monitoring of the project, etc…

Think about legislative opportunities. Your project may be part of a specific process, such as innovation, such as environmental protection, and which entitles you to grants.

Inquire!

Identify all the people who could benefit from your project and benefit from it.

These people can become allies, contributors to the success of your project.

Likewise, identify your project’s threats, or risks. Think in particular of all the people initially hostile to your project and work as much as possible to present to these people the benefits for them of this project in the long term.

If the threat to your project is a lack of money, it could hamper the launch of your project.

If you can’t get a bank loan or a grant, consider checking out Crowdfunding sites such as Kickstarter provided your project falls within the scope of fundable projects.

These sites offer the possibility of finding funding from individuals who support your project.

You can end up with a SWOT matrix:

Now you have all the elements for a successful SWOT analysis.

And have you taken the time before getting on the execution of your project, to think about the objectives of your project, to analyze the strengths and weaknesses at the start? Have you identified the opportunities, who will be your allies for the success of your project, and the blocking factors?

Leave your comment, let us know your feedback…

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BMW SWOT Matrix
BusinessMarketingSWOT & PESTLE 

SWOT Analysis of BMW Company

by Shamsul November 4, 2021

BMW SWOT Analysis | BMW SWOT Matrix

The BMW Group Company Profile and BMW SWOT Analysis

The BMW Group’s particular fascination does not depend only on its technology and products, but it also builds upon in its history, which pioneers, brilliant designers, and inventors. Today, almost 31 production & assembly facilities are present in 15 countries. The BMW Group is one of the global-sales-network, and it is the leading manufacturer of motorcycles and premium automobiles in the whole world. It also offers premium mobility and financial services.

Production Today and Tomorrow

The BMW Group has set the trends in production technology & sustainability with innovation leaders due to the mixing of intelligent material. It shifts technological things to resource-efficient production or digitalization. At the same time, continuous optimization and flexibility of the value chains make sure competitiveness.

Sustainability: The Guiding Principle for All Our Actions

Responsible action and thinking for the long term are the basis of economic success. Social and ecological sustainability, clear commitment, and product responsibility to those conserved resources are important parts of the strategy. With better dynamics, they are consistently trying to implement sustainability principles that can help to reduce the emission and consumption of fuel.

Founded: March 7, 1916

Founders: Karl Rapp, Gustav Otto, Camillo Castiglioni, Franz Josef Popp

Owners: Susanne Klatten, Stefan Quandt

Headquarters: Munich, Bavaria, Germany

Revenue: €98.990 billion (2020)

Operating income: €5.222 billion (2020)

Net income: €3.857 billion (2020)

Number of Employees: 120,726 (01- 01-2021)

Industries Served: Automotive, Motorcycles, Financial Services

Geographic Presence: More than 150 countries

Competitors: Ford Motor Company, Hyundai Motor Company, Toyota Motor Corporation

BMW (Bayerische Motoren Werke) is a leading name in the automotive industry that manufactures and sells luxury cars and motorbikes. It has produced more than 2.279 million cars till now and is the 12th biggest luxury automaker in the world. It sells its motorcycles and cars under 5 different names or brands such as BMW, Rolls-Royce, Mini, Husqvarna, and Motorrad. Countries like the US, China, the UK, France, and Germany are the biggest markets of BMW.

Strengths of BMW | BMW SWOT Analysis

BMW is the 3rd highly valuable automotive brand in the globe right now with a worth of $41.5 billion. According to Forbes, it is the 2nd most valuable automotive brand. The main competitors in this list are Mercedes-Benz and Toyota.

It is one of the most recognizable brands in the world which shows its positive image and recognition. They are known for manufacturing state-of-the-art engineered cars and vehicles. Its vehicles are enough to enhance your driving experience. Due to their high brand recognition, they can connect with their audience easier and faster. It helps to save their advertising or promotional expenditures.

  • Strong Geographical Revenue Streams:

When we conduct a SWOT analysis of any company, we come across the fact that the company is heavily dependent on its home market but this is not the case with BMW. Many of its competitors are highly dependent on the home automotive sector. BMW generates revenue from different markets such as China, France, and the US. The company has sold 464,000 vehicles to China recently and earned more than 15,856 billion euros. China is the biggest market for BMW and it accounts for more than 20 % of its revenue.

Efficacious Partnership in China:

There is no doubt that China is the leading and biggest automotive market in the world right now and BMW has a deep influence in China. Many automotive companies have tried partnerships in China but BMW is one of the most successful companies among them. This thing shows the success of BMW in China and they have made several partnerships with local Chinese automotive companies. The joint venture between Brilliance Auto Group and BMW is known as BMW Brilliance Automotive Ltd. They sell Rolls-Royce, Mini, and BMW under their banner.

This strong partnership ensures BMW’s success in China as well as in the world.

State of the Art Engineering and Driving Experience:

The automotive industry is highly competitive because of the presence of luxury companies like Audi, Mercedes-Benz, Lexus, and Ford. But, BMW’s state-of-the-art technologies and perfectly engineered vehicles are giving tough competition to these brands in reach, revenue, and reputation. Their vehicles are exceptionally comfortable and supportive that taking your driving experience to the next level.

Ability in Electric and Hybrid Cars:

BMW i3 is the first electric car of BMW, released in 2013. It becomes the 3rd bestselling electric car in the world in 2015. They also launched a hybrid vehicle named as BMW i8. BMW has already sold over 100,000 electric cars to date and planning to produce more electric cars in the future. When it comes to producing hybrid and electric cars, BMW has a competitive edge over its rivals.

Effective Strategy for Tackling Future Needs:

The research and development sector of BMW is very strong and they continue finding ways to meet future needs. They are very clear about their working strategy and putting efforts in the right direction. They divide their goals into 3 sections such as,

  1. E-mobility which primarily focus on the future requirements of hybrid and electric cars.
  2. Autonomous driving is another main thing in this segment.
  3. They are focusing on digitalization and connectivity and called it mobility service.

Weaknesses of BMW | BMW SWOT Analysis

Limited Product Portfolio:

BMW has only three recognizable brands such as Rolls-Royce, BMW, and Mini. The sale of Mini cars and Rolls-Royce is really limited as compared to BMW cars. This shows the limited brand portfolio. It is a big weakness of BMW and they should introduce some innovation to other portfolios in order to increase their demand and sale. People only consider its luxury BMW cars which is not good for its other brands.

On the other hand, the company only focuses on the production of smalls and medium cars. They do not produce heavy commercial vehicles, pickup trucks, buses, and more. This kind of limited offering makes it a weak company. Moreover, most of its offerings are only for high-class people and they don’t have anything for lower to middle-class customers.

This poor automotive portfolio is a main weakness of BMW and it can be turned out a big disadvantage for the company.

Rising Debt Levels:

Increasing debt levels are another major weakness of BMW. In 2014 and 2015, they faced the biggest debt levels in their entire history. This is due to the huge investments in different sectors such as autonomous driving and electric vehicles. Due to these investments, the company is not able to invest in other sectors like marketing, R&D, and acquisitions. These things are necessary for faster growth but BMW is lacking in this sector.

Opportunities for BMW | BMW SWOT Analysis

Increase of Fuel Prices in Future:

According to reports, fuel prices are likely to mount in the future due to the disturbance in supply and demand. Some automotive companies have benefited from the low fuel prices by investing in heavy vehicles such as trucks, buses, and SUVs. But, BMW does not have any commercial or heavy vehicles. So, when the fuel prices increase, the demand for small vehicles will automatically increase. This thing provides a huge benefit to the company and it is a big opportunity for BMW to invest in small vehicles.

Increasing Demand of Autonomous Vehicles:

Right now, more than 30 companies are working on autonomous vehicle projects. Tesla, Google, and Ford have successfully tested their autonomous vehicles on the roads and they are currently selling these cars to the customers. According to automotive experts, an autonomous vehicle is the next big thing in the automotive sector.

BMW can speed up their work on this project just to get the lead. They should acquire the required skills ASAP so that they could beat Tesla, Ford, and Google.

Decreasing Euro Exchange Rate:

The biggest revenue share of BMW comes from European countries. The fluctuating euro exchange rate can create a bit impact on the company. They can earn more profits by selling their vehicles to those countries where the euro exchange rate is slightly weak. This works in the favor of the company.

Launching of New Models:

The impact of timing and frequency in the release of new vehicles is really huge on the automotive industry. BMW should modify its cars and technologies every four to five years in order to fulfill consumer needs and market demands. This should be done on the basis of market dynamics and changing technology. BMW can secure a leading spot by launching new vehicles frequently.

Threats to BMW | BMW SWOT Analysis

Stiff Competition in the Global Market:

The automotive industry is continuously rising and becoming more competitive due to reliable players. Everyone is trying to lead the chart with their amazing offerings and technologies. It is almost impossible to beat Tesla in electric cars. Google is trying to produce self-driving cars which can threaten the profitability and recognition of BMW. Many new entrants are also establishing their name with their offerings. These companies can create trouble for BMW.

Strict Government Regulations:

BMW is working in different countries and locations, so government regulations affect the market share and sales of the company. Strict government rules on greenhouse emissions are a big threat for BMW. BMW should focus on environmental initiatives but it can increase the production costs. They must keep these factors in mind in order to avoid risks.

Declining US Automotive Market:

As we know, many automotive companies including BMW are heavily reliant on the US market. But, the US automotive market is continuously declining which is a sign of threat for automotive companies. This thing can affect the market share and reach of BMW. It is because the US automotive market is highly oversaturated.

Conclusion:

According to BMW’s SWOT Analysis, there are so many chances of growth for BMW. They just need to focus on their product portfolio and technology. They should produce cars for lower and middle-class consumers because it helps to increase their reach and market share. The automotive market is a price-sensitive market and competitive too, so BMW should invest wisely in different projects.

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SWOT Analysis || SWOT Matrix || Strategic Assessment

by Shamsul October 2, 2019

Strategic analysis is a procedure that is carried out with the help of techniques. These practices are based upon defined methodologies. There is more than one method through which strategic analysis can be completed. Of course, SWOT is one of the precise tools that are used to carry out a complete strategic assessment of any company. SWOT is an abbreviation that defines, Strengths, weaknesses, opportunities, and threats.

SWOT Analysis

For any business, a definite plan of action is imperative. The plan of action is basically a roadmap that indicates the approach to be followed in the long-term. In order to get desired results, implementation of an approach or a policy is mandatory. These sorts of policies must be followed for a definite period of time. Before implementing any strategic plan, there are some prerequisites required. In order to have a successful plan of action, requirement gathering should be done at priority.

These requirements are based upon the indicators that would suggest the weaknesses of any company. In a competitive market, every company has to come up with a unique idea. But these ideas may not be enough. For the survival of any enterprise, it is equally important to have experienced and professional resources. Practically, it is impossible to get the desired outcomes without expertise. SWOT analysis is a kind of proposed action plan that requires professionalism and skill set.

One of the attributes of SWOT analysis is that it can give a clearer picture of any enterprise. Furthermore, with such type of analysis, weaker domains of business can be highlighted. To indicate a weaker link in any setup, SWOT can be a perfect tool. It is a kind of mechanism that gives results with precision and accuracy. With SWOT, organizational internal and external capacity assessment can be done. Above all, for a company to be successful, it is necessary to adopt a perfect approach that can give fruitful results. SWOT is basically termed as the blueprint that can summarize any shortcomings with details.

 

The Relation Between SWOT Analysis and Internal Analysis

To analyze a business, the first step is to identify a process with which analysis is to be done. SWOT is a formula that can consistently monitor any type of business. So, the advantage of using SWOT is that it gives monitoring values of both internal and external variables. The internal processes of any business can be related to market variables. SWOT can give a comparison between internal standards and external variables. For the reason, SWOT is also called “internal analysis”. There is always a margin of improvement in any business. These gradual developments can certainly take the company graph to a higher level.

SWOT is capable of lifting any business enterprise with strengths and weaknesses. Specifically, using this particular tool, improvement points can be listed down. Moreover, SWOT can surprisingly let any business know about the loopholes. The threats to any business can only be nullified with an indication. SWOT attributes can be meaningful in both ways. It can underline a problem and provide a solution at the same time.

SWOT analysis a ready-made solution that is capable of optimizing any business. Before launching any product in the market, there are some variables to be observed. These elements play an important role in successful takeoff. With SWOT, all these factors can be well covered. These procedures are proficient enough to give significant results to all kinds of business owners. Decision making can be made a lot easier with the SWOT implementation.

For any business, both internal procedures and market variables are to be monitored at first. This monitoring can be best handled with the help of SWOT platform. To understand this tool, it is necessary to have a look at the SWOT matrix.

The SWOT Matrix

Matrix is a predefined structure through which you can organize different relationships in a particular manner. The grid design in such a way that it provides unique functionality. The SWOT matrix is based on the following aspects:

 

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

 

The below picture by Wikipedia is enough for the elaborate SWOT analysis.

What Is SWAT

The above components of SWOT have their own decisive importance. In SWOT analysis, strengths and weaknesses considered as internal domains. These areas have core values. For a company, an audit has great worth. Analyze the strengths and weaknesses first. For a company, any wrong estimation can lead to financial disaster.  Tools like SWOT are helpful to generate results and this practice used and trusted at any level. Multiple firms can be hired in order to scrutinize the status and standing of a company.

Marketing Strategy of Eveready

Just like the internal factors, there are external factors necessary for company valuation. These elements have a direct influence on a company. Opportunity is an integral part of SWOT. These prospects can vary a lot with the status of the market. Policies adopted by the governments have an impact on the external factors. The components like opportunities can rise to a greater value with positive policies. Once the policies are favorable, it can be greatly beneficial for the company. On the other hand, there is another prospect that can come along with opportunities. There are different potential threats in the market that can hurt any business to a greater extent. SWOT gives a roadmap to enterprise with which they can anticipate threats also simultaneously.

 

For the growth of a company, all the four factors involved in SWOT required. All these elements can collectively affect the performance and operations of a company.

 

SWOT is a conceptual design that can make decision making easier. Let us have an example in order to understand how SWOT is actually helpful in making the decisions. For any enterprise, expansion is important. While considering expansion as an opportunity, there is another factor that comes into play. According to the model followed in SWOT, opportunity can bring potential threats with it. Likewise, if an enterprise is looking for a new product launch, then it needs a lot of work by marketing staff before the introduction. An enterprise must have the capital to expand the resource and strategy. Failing to get the required capital means there is no way to launch a product.

 

In this example, the SWOT matrix model has helped an enterprise in making a quicker decision considering all favorable and unfavorable factors.

 

Elements of SWOT Analysis

 

Strengths

As a company, you need to look at your positive domains. These domains can be a supporting factor in expanding any business. For decisions making, strengths will have a key role to play. For analysis of a business, you require the capacity valuation. If you do have a plan of action, a stronger domain and the capacity to implement, then you can move on with a plan. Otherwise, if you are short of strength, then moving forward will not be a wise decision. This is what SWOT suggests to all business enterprises.

Example of Strengths in SWOT Analysis

What makes your organization different than others?

Why preference should be given to your organization?

Do you offer competitive pricing and resource as well?

Where does your company stand in the market?

Are you capable of offering promotions to clients?

Do you have a USP (Unique Selling Proposition)?

 

Examples of Strengths – brand equity, supply, modernization, customer trustworthiness.

 

Weaknesses

For a successful operational role model, every enterprise should keep an eye on weaknesses or loopholes. This element, in particular, can certainly indicate and reflect an opportunity to work on. Weaknesses are indicative of the fact that an enterprise can turn down an opportunity considering analysis results. So, let us have an example here. If you are running a financial consulting firm, you must have the required resource with skill and expertise. Not having both means that you don’t have enough capacity to run the firm. Control and convert these shortcomings in a positive sense. If you wish to hire professionals for your firm, you first need to establish a resourcing channel. These little advancements can lead your business to a better position.

Example of Weaknesses in SWOT Analysis

Do you have a specialized resource for company operations?

What is your financial position at the moment?

Whom you are competing with?

How strong is your organizational structure?

What is the trust level of your stakeholders?

How do you get feedback from the market?

Does your organization have a professional culture?

 

Example

Nokia was one of the most popular brands with its own operating system called Symbian. The OS used by the world-famous cellular brand considered to be its strength. But with the passage of time, Nokia didn’t realize that they need to upgrade their OS. As a result, Android catered to the whole cellular market with a new flavor of OS. Now, we need to understand that Nokia thought that Symbian was their greatest strength. However, in actual its OS turned out to be a nightmare for Nokia. At the later stages, users didn’t found Symbian much attractive. Eventually, Nokia’s sales dropped to dangerous levels. Nokia couldn’t sustain market change and vanish.  So, with this example, one can understand the role of weakness and its identification.

Opportunities

The bottom-line of SWOT analysis is opportunities. As a result, taking the right opportunity at the right time will definitely make a huge difference. Certainly, considering SWOT, an enterprise must keep on digging new ideas. Ideas can create an opportunity. SWOT suggests a definite approach towards each component. Above all, decision making is one of the common factors that have implications. Whenever there is an opportunity you should grab it immediately. SWOT help in making a decisive approach. So, it is better to make a whole list of possible openings. Studying all the openings will be a viable option. Come up with an opening or an opportunity that can nullify your weakness in the long-term. Always try to pick an approach that uses the best strengths that you already have.

Prospects for an enterprise can be best understood by the external factors. In a market, competitors can be an external factor. The same is the case with governmental policies and rules. Both these features treated as external factors. Last but not least, in SWOT, you must use established and powerful strategies. These plans are also one of the external factors that can play a significant role.

 

SWOT analysis business strategy management, business plan

Example of Opportunities in SWOT Analysis

Do you have creative ideas to implement?

Does your product have an established worth?

Are your products introduced to a niche market?

In terms of technology, do you have something new?

Are you willing to do collaborations?

In there any chance you can take over a smaller company?

Do you have any Product line extensions?

Example

Bigger enterprises always think out of the box. Consistent changes and up-gradation are inevitable now. In order to understand opportunity elaborated in the SWOT model, eCommerce is the best example Ecommerce is now a lifeline for enterprises. Using an online channel, companies can reach to every kind of customer. The world is a global market now, eCommerce is a bridge between enterprises and the customer. It is a kind of platform that is not only cheap but at the same time offers you are a great deal of exploring prospects. If we look at the SWOT matrix, we will realize that every quadrant gets you closer to an appropriate decision.

Threats

In SWOT analysis, threats can have a lot of external influence. Threats can differ in different circumstances. Threats can also have diversified reasoning. While moving forward in a positive direction, an enterprise has to keep on tackling the threats. Hence, the important thing to notice here is that enterprise operations must not influence by the threats. Shielding approaches needed against potential threats.

Example of Threats in SWOT Analysis
  • Increased number of competitors in the market
  • Fluctuations are prices
  • Amount of credit floated in the market
  • Conventional and old technologies
  • Expensive cost of production
  • Unproductive processes and steps
  • Political and environmental pressure

 

Example

Earlier people used to handle tasks with high processing machines like computers. Later, these machines replaced with more powerful and smart computers called laptops.  The designs of laptops were intelligent, unique and portable. But with the passage of time, there was another competitor arrive in the market. A smartphone was a completely new and brilliant idea. According to the theory followed in SWOT, smartphones were a potential threat to the desktop and laptop industry. With this example, anyone can understand how a potential threat can replace a company or a product in a market.

 

Importance of SWOT Analysis – Advantages of SWOT Analysis

Gives viewpoint of organizational competency- Certainly, the SWOT design is capable of giving a viewpoint of organizational competency. Hence, with components, it is easier for an enterprise to gather useful information. Internal elements like strengths characterized by SWOT.

Define weaker links and its solutions- SWOT is a complete plan that defines weaknesses in any organization. Therefore, considering weaknesses, dynamic approaches required to enterprises for improvements.

Characterize any business and timely decision – SWOT gracefully covers all aspects of businesses. With a detailed analysis, it helps in making a timely decision.

The seriousness of a potential threat- SWOT matrix can typically identify credibility and the seriousness of any threat. Other than that, SWOT also gives probability values for threats.

Any business can achieve the set goals Goals over a period of time- SWOT gives a roadmap for enterprises. Hence, any new policy and objective can be decided with the SWOT model.

Identify the obstacles- There are multiple factors that can create hurdles for a company. These obstacles are not easier to identify. With SWOT, an enterprise can clearly find unidentified difficulties.

 

Helps in reviewing strategy – SWOT is a type of structured process that can help in reviewing strategies. Apply these tactics in order to gain long-term results. Moreover, with SWOT analysis, enterprises can find our more valuable and workable opportunities.

 

Movement in the right direction– The statistical results generated with SWOT is enough to make a decisive decision. With results, enterprises can choose result-oriented feasible processes. Any business can avoid the inappropriate approach with the SWOT model.

 

The SWOT Matrix

SWOT Analysis Examples

First of all, for a better understanding of the readers, we have conducted a SWOT analysis of famous brands. Finally, here is the list of some brands with SWOT analysis.

SWAT of Alibaba

SWOT of Adidas

SWOT of Amazon

 

Wise SWOT Analysis Template

For the convenience of the viewers, we have designed a SWOT template. There are multiple advantages that you can find from the (to be provided on contact). Hence, Enterprises just have to fill in the data. With the excel format given, it is a lot easier for an enterprise to enter the statistics available. Furthermore, add all the strengths, weaknesses, opportunities and threats in the template to get a complete analysis report.

 

What Role can SWOT Play in Making a Profitable Business?

 

Strengths- SWOT provides assistance in getting a confident approach. Therefore, with such an approach, any business owner can find out strengths to carry on with motivation.

 

Weaknesses- First of all, SWOT is a perfect description of finding the weaknesses in any setup. Furthermore, you can convert these weaknesses into strengths with the same approach.

 

Opportunities– To get opportunities, SWOT is the best possible option because it defines general criteria for finding an opportunity at every level of the business.

 

Threats- For a company certainly, a threat can be anything. Also, it can be a cause that can damage any enterprise. With SWOT analysis, consequently, you can evaluate and design the proposals. Therefore, proposals can express a number of ways of dealing with threats.

 

Summary:

SWOT analysis is a source of finding volumes of information about enterprise in various circumstances. One of the benefits of SWOT analysis is that it can simply identify the dynamics of any business enterprise.

 

October 2, 2019 7 comments
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