Tag:

strategy

Verizon Marketing Strategy
BusinessManagementMarketing

Verizon’s Marketing | Marketing Strategy used by Verizon

by Shamsul

 

Verizon’s Marketing Strategy | Marketing Strategy used by Verizon

 

Verizon is one of the great networking and technology companies that build, operate, and design worldwide mobile telephony, information systems, and networks to help different companies in growing and excelling their business. Fortune list of 500 companies listed Verizon as 13 effective companies. Recently this company acquired the digital assets of Yahoo for $4.83 billion in cash.  The strategic acquisition of this company has been a great help in creating various possibilities for customers and a transforming guide for industries too. Here, we are analyzing Verizon’s Marketing Strategy.

Targeting, Positioning, and Segmentation in Verizon’s Marketing Strategy:

Since this company is serving B2B and B2C, both types of customers. It uses behavioral and demographical segmentation-based strategies for segmenting the market which helps in providing customized services according to their needs. Industries like information technology, networking-based industries, or telecommunication are solely run on the basis of customization, i.e. client or customer’s requirement, so Verizon uses a differentiation-based targeting strategy for providing facilities to its clients. It also uses a product and usage-based effective positioning strategy which helps in creating a diverse and advanced technological telecommunication company-centered image. Its vision is based on a smart, simple, and connected smooth and continuous experience for its customer each time they interact with Verizon. Its tagline hints towards delivering the promises of the digital world.

Use of Competitive Advantage for Verizon’s Marketing Strategy:

 Different strategies of the company like the strategic partnership with Google to leverage the mobile platform and various others, different acquisitions like digital assets of yahoo or AOL and Hughes telematics, helped in building communication and networking structure. Broad service and product portfolios like wireline/ wireless, broadband, and mobile networking have greatly helped the company to retain its loyal customers through interrelated services bouquets offered at competitive at the same place.

BCG Matrix Analysis of Verizon’s Marketing Strategy:

 Mobile communication network consists of 98 % coverage of U.S. wireless internet, cable services, coverage and vertical like cloud computing, all are stars because of having huge competition. Nevertheless, this segment’s rate of market growth is excellently high which can be understood by considering data consumption.

Distribution Strategy as a part of Verizon’s Marketing Strategy:

 Partnership and strategic acquisitions of Verizon have been of great help. It supports the brand in delivering high-quality network services with different platforms. While simultaneously developing already existing platforms according to customer’s demands and needs. It is to fulfill the promise of a better digital world.

Brand Equity as a part of Verizon’s Marketing Strategy:

 As a leader of communication and network companies, Verizon believes in exploring possibilities that will help the company in expanding its services. This in return helped the company to work with 500 fortune companies and enhance its solution and connectivity infrastructure.

Competitive Analysis as a part of Verizon’s Marketing Strategy:

For a technology industry, the marketplace will always be competitive. Because large multi-national companies being present along with hovering local players in the market. That is why differentiation-based customer product experience is a must to help companies in strategizing and building support-based infrastructure and to fulfill their missions.

Market Analysis as a part of Verizon’s Marketing Strategy:

 The telecommunication and information technology industry is fully crowded with a great amount of MNC and local/ national players struggling hard to eat up market shares of each other. But final deal-breaker to such competition will be the resource cost of the organization. Moreover, such companies prefer to outsource secondary activities and handle company-specific and critical activities by themselves.

Customer Analysis as a part of Verizon’s Marketing Strategy:

Verizon customers are various industries based companies like education, government organization, or healthcare. Verizon’s IT competencies help its customers in the co-creation of their different digital platforms.

 

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More

Citibank Marketing Strategy | Marketing Strategy Citibank

SWOT of American Express | American Express SWOT Analysis

Paypal Marketing Strategy | Marketing Strategy of Paypal

0 comment
0 FacebookTwitterPinterestEmail
Hyundai Motors
BusinessManagementMarketing

Hyundai Motors Marketing | Hyundai Marketing Strategy

by Shamsul

 

Hyundai Motors Marketing | Marketing Strategy of Hyundai Motors

 

Hyundai Motor is a famous South Korean automobile company in the world. It started its operation in 1967. They manufacture commercial vehicles, engines, and automobiles and currently operating in more than 195 countries globally. The company is a market leader in several developing nations and a big name in developed nations. Due to several factors such as environmental situations, government regulations, stagnant growth rate, and fuel price instability, the automobile market is experiencing heavy downturns. Due to this reason, Hyundai is targeting customers by fulfilling their requirements and product performance. In this article, we will focus closely on Hyundai Motors Marketing.

 

Important Factors in the Hyundai Motors Marketing:

Segmentation, Targeting, and Positioning:

The company utilizes psychographic and behavioral segmentation strategies to target its customers. They are focusing on the premium segment through its offerings like SUVs and innovative showroom setups like Hyundai Motorstudio. Hyundai uses a differentiated targeting strategy in order to satisfy the customer needs and target them. Positioning is one of the vital factors which is responsible for driving the market. Hyundai Motor uses value-based and product-based strategies in order to enhance the customer experience. Its main tagline is ‘’New thinking new possibilities’’.

Competitive Advantage | Hyundai Motors Marketing

Hyundai has a consumer-centric approach to smart service. Certainly, it is helping the company to increase its efficiency and credibility in several sectors. Its innovative and IT-based ecosystem helps the brand to present anytime and anywhere. Moreover, the company has invested a huge amount of money in the R&D sector which is the biggest competitive advantage of Hyundai Motors. Thus, they are continuously improving their performance and products for users. They are working in the R&D, financing, and in-vehicle segment which is helping the company to align its automotive business.

BCG Matrix | Hyundai Motors Marketing

The sedan is in the star category of BCG matrix and other options such as i10, I 20, Elantra, and Accent are some of the famous products of Hyundai and are responsible for driving the major sales of the company. Its trucks, MPV, and SUV are still in the question mark category but they also hold specific market value in these segments.

Distribution Strategy | Hyundai Motors Marketing

With more than 6000 showrooms, Hyundai is making sure that its products and offerings are available to the users and dealerships. Its latest showrooms like Hyundai Motorstudio are giving opportunities to users to see and check its offerings which is directly enhancing the customer experience and brand value.

Brand Equity | Hyundai Motors Marketing

Hyundai is sponsoring some of the top world’s events like UEFA, ICC, and FIFA. They are also associating with several international events that helped the company to increase its visibility and brand worth.

Competitive Analysis | Hyundai Motors Marketing

The automotive industry is flooded with several local and international makes. Various companies like Ford, Fiat, Honda, Suzuki, and so on are giving stiff competition to Hyundai. That’s why they are disturbing the market share of each other through their services and offerings.

Market Analysis | Hyundai Motors Marketing

In order to target the upper-income or upper-strata groups, Hyundai uses its customer-centric approach to target its users in emerging regions. On the other hand, the automobile industry is facing several challenges right now in the form of increasing fuel prices, environmental regulations, and stagnant growth rate. That’s why they are targeting customer serviceability, innovation, and brand awareness in order to align their operations and position in the competitive market.

Customer Analysis | Hyundai Motors Marketing

Most of the customers of Hyundai Motors belong to middle-class groups. So, they want to buy a vehicle for family use and looking to get their money’s worth. That’s why Hyundai is very popular among the majority of middle-income groups and they present those models that satisfy their requirements.

 

Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch with us through Contact our team?

 

Read More

General Motors SWOT | SWOT Analysis of General Motors

Ford SWOT Analysis | Business Analysis of Ford

DHL Marketing | Marketing Strategy of DHL

 

0 comment
0 FacebookTwitterPinterestEmail
Marketing Strategy of Burger King
BusinessManagementMarketing

Marketing Strategy of Burger King | Fast Food Chain

by Shamsul

 

Marketing Strategy of Burger King

 

Burger King is one of the most popular fast-food brands in the world with more than 100 restaurants in different regions of the world. Nearly 99 percent of outlets are franchised and 1 percent is possessed by the company. With more than 60 years of working, This fast-food chain is the largest and famous name in the fast-food chain industry. In this post, we are going to discuss some important marketing strategies used by Burger King. Keep reading to learn more.

Important Factors in the Marketing Strategy of Burger King:

Segmentation, Targeting, and Positioning:

To cater to the varying preferences and tastes of different customers internationally, the company uses geographic and demographic strategies. In targeting strategy, they address the requirements of the users. In positioning strategy, Burger King uses serviceability and convenience factors. Its main tagline is ‘’Have it your way’’. Due to these effective strategies, Burger King is one of the biggest and highly competitive brands in the relative market.

Competitive Advantage:

  • Strong Parent Company:

Restaurants Brand International is the parent company of Burger King. It has utilized its infrastructure support and capabilities in order to achieve its targets and purposes. It is a major competitive advantage over its competitors.

  • Line of Business:

The company produces its money in 3 ways.

  1. Royalties are paid by the outlets in the form of a percentage of total sales generated.
  2. Properties leased out.
  3. Income from the Burger King-owned outlets.

  • Intellectual Property Rights:

With more than 1000 domain name registration and 4600 Burger King Trademarks, the company owns all the trademarks and registrations around the globe.

BCG Matrix:

Its franchise-owned business is in the star category but the leashed or sub-leashed franchises are still answerable. BCG matrix is really helpful as it tells the different scenarios of a business within the circulation.

Distribution Strategy:

With more than 15000 franchised outlets worldwide, the company is orchestrated by the master franchise in various regions. They get products and raw materials from a third party on the basis of region or area. Its distribution and supply chain network are really effective and the main reason for its success.

Brand Equity:

Burger King is the leading QSR (Quick Service Restaurant) brand in the world with high top-of-mind awareness (TOMA). It is all due to its special and innovative offerings like Whopper, Hamburger, and so on. These innovative products are continuously increasing the market value and market share of the brand.

Competitive Analysis:

There is no denying that the fast-food industry is flooded with several local, national, and international brands that providing the same products at competitive rates. They all are working really hard in order to gain the market share. The biggest strength that makes Burger King highly competitive is its convenience, product choice, service quality, and more.

Market Analysis:

As many local, national and international brands are actively working in the fast-food market, it is really intimidating for any company to increase its market share and consumer base. It becomes tougher in developing regions due to various factors like living standards, poverty, unemployment, poor literacy level, and low/capita income. Burger King is using the franchised model for physical sales and also developing online sales by delivering special offers and discounts to users in order to gain cost control and consumer satisfaction.

Customer Analysis:

Every customer wants to enjoy delicious and safe fast food and drinks. The major customers of Burger King are between the ages of 15-40. In developed regions, every person prefers Burger King due to its innovative deals and offerings. That’s why it is a popular fast-food hamburger restaurant chain in the world.

 

Need Help or Advice in Content Writing Or Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

PESTLE Analysis KFC | KFC PESTLE

Dunkin Donuts SWOT Analysis | SWOT of Dunkin Donuts

KFC Marketing Strategy | Marketing Strategy of KFC

 

0 comment
0 FacebookTwitterPinterestEmail
Citibank Marketing
BusinessManagementMarketing

Citibank Marketing Strategy | Marketing Strategy Citibank

by Shamsul

 

Citibank Marketing Strategy | Marketing Strategy and Tactics of Citibank

 

With the experience of 200+ years, Citibank is determined to serve its customers through its saving decisions and investment. Certainly, Citibank Marketing Strategy makes their customer’s life easier. This is basically a consumer bank, institutional securities, and banking client group services and markets business. For the full year 2020, Citigroup reported a net income of US$11.4 billion on revenues of US$74.3 billion, compared to the net income of US$19.4 billion on revenues of US$74.3 billion for the full year 2019.

Targeting, Segmentation, and Positioning in Citibank’s Marketing Strategy

With its presence in 100+ countries, it uses a combination of geographic and demographic segmentation variables that help in catering to the demands of institutional and retail customers respectively. Its differentiating strategy of targeting provides better-suited services to its clients of the security market, retail banking, or institutional client’s banking and services. Citigroup has positioned itself as a hi-technology financial/banking institution that brings disruptive changes in the market, these changes make it easier and suitable for clients to handle and meet their financial aims and goals.  Its mission is to provide its customers with better financial services that will enable their progress and growth.

Competitive Advantage of Citibank’s Marketing Strategy:

Among the service industry, people belonging to a company play an important role in its success. Nearly 2, 30,000 greatly skilled employees are serving with aim of helping this company in strengthening, executing, and implementing its global strategy. This highly regulated industry affected by different counting factors. It includes work culture, living standard, compensation with or according to other industry, retains talents can be named as a challenge. During the last few years, this company has started being more focused and concerned for its key business-like, institutional group or consumer banking and this goal is being achieved by reducing the workforce, network branches and assets by 28000, 30 % and 150 $ million respectively, which in return helped company with 25 % net income increase for the year 2015 with respect to the year 2013 and 130 % + net income increase in 2015 when compared with 2014.

BCG Matrix Analysis of Citibank Marketing Strategy:

Business segments of Citi group consist of security and banking services for institutional clients, global client banking. The performance report of all these segments is different in different geographic areas but their overall performances are the star in BCG matrix.

Distribution Strategy as a part of Citibank’s Marketing Strategy:

Whether it is a network or digital platform of its different branches, Citibank’s main objective is to provide its services to its valuable customers in a better and convenient way. With its 4,000+ ATM-based networks and 5,000+ branches; Citigroup has made its services easily accessible by its customers.

Brand Equity as a part of Citibank’s Marketing Strategy:

Citigroup’s branding framework is very effective and active on all of the related platforms. It acts as a product sponsor for the 2016 Rio Olympics and is a sponsor partner for the USA team in Rio Olympics. Its high visibility is helping it to spread positive word-of-mouth and to maintain high top-of-mind-awareness (TOMA) in the global market. This world’s largest issuer of credit cards has started working as partners with different companies to come up with an effective executed idea of co-branded cards for the market.

Customer Analysis as a part of Citibank’s Marketing Strategy:

The government-imposed regulations of any country play a great role in the financial industry deals and work of that country. Competitive landscape also defines the financial industry grounds, as companies of industry have a competition with each other based on technological advancement, customer care services, services/product pricing and, the most important one, deposits.

Market Analysis as a part of Citibank’s Marketing Strategy:

The presence of different local and national banks, non-banking financial companies are making the banking industry further competitive. Their struggle of eating each other’s market shares of respective businesses is really competition.

Customer Analysis as a part of Citibank’s Marketing Strategy:

Customers of this bank vary from individuals to different corporate customers. They find various available financial services provided by Citibank. It includes banking, credit cards, investment services, wholesale banking, international cards, and wealth management-based services.

 

Need Help or Advice in Content Management or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Banking SWOT | SWOT Analysis of Banking

The Rising Inequality Along with the Polarization

Marketing Strategy of ICICI Bank | ICICI Bank Marketing

0 comment
0 FacebookTwitterPinterestEmail
Brand Marketing
Better TipsBusinessManagementMarketing

 Five Things to Add for Luxury Brand Marketing Strategy

by Shamsul

 

 Five Things to Add in 2021 for Luxury Brand Marketing Strategy

 

We are already in June 2021, and we still hopeful and enthusiastic about doing our best. Some people are optimistic and hoping that 2021 will be an excellent year for companies and businesses. There are some brands and companies that have been closed due to the challenging 2020 time. But, some retailers experienced a massive boom in their sales, such as fashion and jewelry, due to their strong online presence and brand marketing strategy. The year 2020 was a challenging year for those companies that don’t have a digital presence. To be honest, there is always room for improvement and success, and in this article, we are focusing on this thing. No matter how irrelevant is your brand; you can gain the consumer’s attention with the right brand marketing policy. Ahead, take a look at five essential things that you should add to your 2021 brand marketing strategy.

Adapt for Voice Search:

With the increase of home artificial intelligence (AI), voice searching can be one of the most vital digital marketing trends. According to Google, more than 27 percent of users use voice search features. The rising trend of the smart speaker is proof of this thing. Due to the increasing number of smartphone users, adding a voice search feature in your digital marketing is necessary. Our writing and speaking manner are changed nowadays, so you should accept this change and work accordingly. Plus, you don’t need to give complete demand in voice searching; just important keywords are enough to get the desired results.

To enhance your website engagement, you should hire an expert SEO expert who can optimize specific things for you. You can take several examples like Johnny Walker that has built a question and answer system on Google Home and Amazon Alexa. Luxury brands must follow the voice search feature as digital marketing.

Think Socially and Green for Brand Marketing:

Some green consumers such as Gen-Z and millennials are demanding from luxury brands to positively impact society and the planet with their products and working. The number of eco-conscious people is increasing, and it is important for luxury brands to think green and socially. Adopt sustainable practices and ethical manufacturing to grab the people’s attention. As a brand, you should show customers that you really care about their sentiments and emotions. This should be the core part of your digital marketing. Some fast-forward fashion retailers and brands are adopting a sustainable culture and reducing their carbon footprint. This will be beneficial for these brands in the future. You can’t ignore the success of Tesla because most of its products and functioning are eco-friendly. It results directly in the growth of your sales, revenues, and brand equity.

Create Podcasts for Brand Marketing:

Podcasts are effective in digital marketing, and nearly 50 percent of Americans and 29 percent of Europeans are podcasts listeners. On the other hand, this percentage is increasing with every passing day. More people prefer audio content to pay attention to this type of content while doing different daily tasks. Add this thing to your digital marketing strategy as it proves beneficial for the brands. With a compelling podcast, you can give a powerful voice to your brand and attract consumers easily. You can create every type of content in the form of a podcast. It makes your brand authentic, knowledgeable, and trustworthy. Some famous brands like Balmain, Four Seasons, and others exploit this feature to increase their brand presence and equity. Some brands like BMW recently announced that they would use this feature to enhance their brand worth.

Prepare for 5G:

5G technology is already in various countries and is extending quickly across the world. It is swift and effective as compared to 4G. This technology can help your business in many ways. With 5G technology, you can enhance your working, bringing some efficiency in your working. You can get access to unreachable locations and make your business more effective. To be honest, it is vital to prepare yourself before incorporating 5G technology. This technology deserves a top position in your digital marketing strategy. You can earn the loyalty and trust of your clients by improving your privacy system, innovation, and addressing other tech issues.

Don’t Lose Track while Developing Brand Marketing Strategy:

People want to spend their hard-earned money on durable, timeless, and soulful products. The value of your brand or product depends on the authenticity of your services. Try to deliver the quality and service that you promise in your social media campaigns and advertisement. In the way of innovation, don’t lose your track or legacy. In my opinion, nostalgia is a wonderful tool. Give your consumer a sense of comfort and security. For example, people love vintage clothing, which is significant proof that nostalgia is a good tool. It is a fact that 2020 was not a successful year for marketers, businesses, companies, and firms, but 2021 will bring something extraordinary into your work. By focusing on these five factors, you can create an effective digital marketing strategy that helps you find your potential audience in different world regions.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Importance of Marketing Strategy

5 Brand Marketing Lessons to Take from COVID-19

Marketing Strategies of Amul | Amul Marketing

0 comment
0 FacebookTwitterPinterestEmail
Marketing Strategy of IKEA
BusinessManagementMarketing

Marketing Strategy of IKEA | IKEA Marketing Strategy

by Shamsul

 

Marketing Strategy of IKEA | IKEA Marketing Strategy

 

In the category of home furnishing, IKEA is a reputable name. With more than 380 stores globally, IKEA is leading the furniture industry in both developing and developed regions. Moreover, IKEA has a special museum in Sweden to showcase its offerings and services. From appliances to kitchenware and contemporary designed furniture, IKEA is one of the biggest and budget-friendly retailers in the world. The company is shaping the home architecture and living standards of people around the globe. Behind the major success of the company, there are some solid marketing strategies. Let’s talk about the IKEA marketing strategies.

 

Marketing Strategy of IKEA | IKEA Marketing Strategy

Important Factors in the Marketing Strategy of IKEA:

Segmentation, Targeting, and Positioning:

IKEA uses geographic, demographic, and psychographic segmentation to fulfill the varying market trends of appliances, kitchenware, and home furnishing market. They use a differentiated targeting strategy to cater to the requirements of customers who want to get their money’s value. In positioning strategy, they have changed their positioning on the product-based and value-based brands. Its main tagline is ‘’Affordable solutions for better living’’ clearly shows that how much value they gave to their shoppers.

Competitive Advantage:

IKEA is coordinating with top home designers and using their ideas to offer the best products to users. It is one of the biggest competitive advantages that the company has over its rivals and other big players in the market. A diverse range of products, budget-friendly furniture, and eco-friendly practices are some of the company’s plus points that increase the company’s market value and sales. They have successfully managed respect and value in consumers’ eyes, which helps the company increase its market value and share. On the other hand, long-term strategic partnerships are also proved beneficial for the company. That’s why its manufacturing and delivering process is really effective.

Marketing Strategy of IKEA | IKEA Marketing Strategy

BCG Matrix:

In developed nations, IKEA home furnishing is in the star category due to its innovative solutions and offerings. But, its performance is still in doubt in the developing countries due to the less awareness and strong presence of local players.

Distribution Strategy:

The collaboration of IKEA with designers, material suppliers, supply chain stakeholders, and product developers is very strong. These factors ensure that its products and offerings available for the customers in different regions. With the partnership of more than 1002 suppliers, they are working in 52 countries and maintaining their quality in every segment.

Brand Equity:

Branding is one of the most vital factors for any company to sell its products. Effective branding, empowering co-workers, and CSR activities have helped IKEA in creating brand awareness and market share. They have established their name successfully in those countries in which they are not working. They have invested in various campaigns, advertisements, and other branding factors like TV, social media, and other masses to aware people of its products and services.

Competitive Analysis:

The furniture market is overcrowded with a lot of international and national players that are giving fierce competition to the company. EnglishHome, Kelebak, TepeHome, and other giants are continuously threatening the market share of each other through their products and offerings. Moreover, IKEA’s working model is based on a franchise model which helps them to save infrastructure costs.

Marketing Strategy of IKEA | IKEA Marketing Strategy

Market Analysis:

To be honest, the home furnishing market is experiencing severe contest due to the pandemic and local companies. Several companies are focusing on e-commerce trading. IKEA can get specific market share and value by introducing innovation in its products and selling platforms. These factors can shape the company’s value and worth. In the furnishing, appliances, and kitchenware segments, IKEA has a strong competitive edge over various players.

Marketing Strategy of IKEA | IKEA Marketing Strategy

Customer Analysis:

IKEA’s most of the items are necessary for every home. Everyone wants to improve their house with the latest and innovative products. If you want to decorate your house, then you must consider this brand. The majority of customers of IKEA are based on mature people. These customers have a major inclination towards contemporary and stylish home furnishing ideas.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

 

Read More:

Reebok Marketing Strategy | Reebok Marketing

McDonald’s Marketing Strategy | McDonald’s Brand Power

Dabur Marketing Strategy | Dabur Brand Power

0 comment
0 FacebookTwitterPinterestEmail
Airtel Marketing Strategy
BusinessManagementMarketing

Airtel Marketing Strategy | Marketing Strategy of Airtel

by Shamsul

 

Marketing Strategy of Airtel | Airtel Marketing Strategy

 

Airtel, one of the three world’s largest mobile-based telecommunication multinational Indian companies, is operating in almost 20 countries around Africa & Asia. With 22 telecom centers across India and Airtel Marketing Strategy, it has become the largest integrated service provider.

Targeting, Positioning, and Segmentation in Airtel’s Marketing Strategy:

Airtel uses a combination of segmentation tactics to segment its services like SMS plans/basic calls / postpaid/prepaid plans, cellular tunes and VAS data, etc. Segmentation on a geographical basis in the markets of East, North, West, South, and central areas along with segmentation based on demographic factors like income, social group, and age takes place. Different campaigns for different geographic regions are running independently. They are according to the preferences of the individuals of that region. Its different campaigns are targeting different generations over the time period by using specific campaign slogans for Gen Z based on 15-25 age group and currently launched baby boomers & Gen X.

Airtel has always been the top choice of mobile phone users for a long time and is benefiting from its leadership impact in most of the markets. It has changed its logo with a clear direction to reposition itself as an energetic, young, and internationally recognized brand. Its ever-growing evolution has made its torchbearer for other telecom industries in India.

Mission:

Its mission is to win customers and keep them satisfied and well served for life.

Vision:

Its vision is enriching the lives of its customers followed by its obsession to win customers through exceptional experience and keep them satisfied and bound for life.

Tagline:

Its tagline “Smart-phone Network” is short and summarized.

 

Marketing Strategy of Airtel | Airtel Marketing Strategy

The Benefit of Competitive Advantage of Airtel in its Marketing Strategy:

Airtel is outperforming its competitors with the help of many recent thoughtful steps like Indus tower formation, partnering with Vodafone & Idea for operation in India. Its infrastructure is extended in the country’s extreme parts with the purpose of nationwide penetration; provides better connection, less operational cost than other competitors, better connectivity, and better user service, and less signal drop.

Airtel has a competitive advantage due to its excellent telecom network towers. In most locations, entrants prefer to rent cheap costing- the existing infrastructure of Airtel rather than newly set up towers. Its variety of promotions and extensive spending on the advertisement has always been helping it to become the market leader. Story telling-based free form of advertisement is the best for promotion and Airtel is completely winning this. Airtel is best known for its creativity & innovation and other pioneer strategies like lifetime prepaid, My plans, Hello tunes, Airtel live, M check, and a never-ending list.

Use of BGG Matrix:

4 strategic business (SBU) units of Airtel occupying different locations of the BGG matrix are

Mobile services can be taken as a star, as it has 22 operating telecommunication circles in India making it the largest cellular services provider in India, based on customers and market shares (22.7%).

Services like telecommunication-media fixed-line are dogs ever since a phenomenal decrease is faced in overall services of the industry.

High-speed fiber-based broadband is questionable as 126,357Rkm fiber is laid down which should make it the best class network but presence is limited to tier-1 based city location and 87 metros only, further investment for improved market shares and moving to stars is needed. Business with large enterprises is also questionable as is it provides an opportunity of a wide portfolio of available services to large enterprises, small medium and large businesses, customer care, and Government but it offers services at a higher rate than other players. Digital services like TV are stars, as Airtel owns 18% market shares of DTH services. Which are only less than Dish TV shares, and has a tough competition with TATA.

Distribution Strategy:

It has a vast, effective, and simple channel structure. The company uses 3-tier and 2-tier network distribution system.

Under a network of 2-tier distribution, the company appoints urban distributors (UD) & Rural Suppliers (RS). UD supplies items to specific retailers depending on their demand and transfers easy method balance to retailers by using field officers sales (FOS) SIM that works under urban distributors.

Under a network of 3-tier distribution, rural suppliers (RS) supply items to rural distributors (RS) and a transfer of easy balance takes place into RDs SIM that then supplies this to retailers.

Apart from these, companies also make use of Relationship centers of Airtel working under franchises & officials of the company for corporation sales.

Brand Equity:

High TOMA, ARPU, and enhanced distribution system and high subscribers (300 million+) have helped Airtel to gain market leader position for years. It has also shifted from a great technological brand into a communication brand. They have achieved this with the help of their consistently evolving branding and marketing efforts. It has also rechristened its previous logo to make it a further young, energetic, and international brand.

Competitive Analysis:

As a torchbearer in Indian’s telecom industry, it has refigured the telecom industry in all these years. From 18.3% tale density in FY’07, it has increased to 75.2 FY’14 according to DOT data, the industry has been growing with high momentum. Reliance was initially targeting B and C customer-based segments. However, they lost their shares to already existing and new companies like Vodafone, Idea, BBSNL, and Tata-Docomo, etc. because of their customer and network issues. MTS, TATA Indicom like wireless data players have great market shares in specified circles. However, Airtel is still trying to find ways to be established due to more data charges.

Market Analysis:

There is high competition in the telecom market as every company tries to retain its users while also increasing ARPU. So, local and small players like Aircelwho and Uninor are giving stiff competition to Airtel. Aircel, present in limited circles, and other players like Vodafone, are fighting to emerge strongly as market leaders. It is causing serious competition to other companies. Data services, connectivity and VSA will be driving forces for the telecom industry.

Customer Analysis:

Customer groups are divided into 3 segments A, B & C based on their distinctive needs while majorly B segment is targeted that is middle-class customers having inspirational needs, and also it is a fast-growing segment. To manage corporate and A-class clients dedicated workforce is available. Airtel gives priority to its both customers BCC and also B2B.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Importance of Marketing Strategy

5 Brand Marketing Lessons to Take from COVID-19

Marketing Strategies of Amul | Amul Marketing

0 comment
0 FacebookTwitterPinterestEmail
Importance of Marketing Strategy
Better TipsBusinessManagementMarketing

Importance of Marketing Strategy

by Shamsul

 

Importance of Marketing Strategy | What is a Marketing Strategy

 

Without proper planning or strategy, you can’t achieve your goal or target in any field of life. This thing goes right for marketing. Marketing is not an easy job just like any other business or activity. To be honest, it is a joint effort that consists of cooperation from technical sections, sales, financial, and creative people. Without any marketing strategy, you will definitely spoil your project. In this article, we will talk about marketing strategy in detail and also find out that how to exploit a perfect marketing strategy for your business.

Marketing Strategy:

In simple words, a marketing strategy evaluates all parts of your business activity so that every department knows about the facts and figures. Thus, a marketing strategy permits the business to pay attention to resources so that they can take benefit of these resources to increase sales and take control over rivals. You can’t form a perfect marketing strategy without defining your business goals. They are known as the long-term objectives of your business. They predict the reach and goal of your business in the next 5 or 10 years. A marketing plan varies for each business or organization. Marketing Mix is an important part of the marketing strategy. This can be further divided into place, promotion, pricing, and product. Based on these factors, you can create a perfect marketing strategy for your business to gain short- or long-term objectives.

 

Why Marketing Strategy is So Important?

Creating a marketing strategy for your business is really important. It creates balance among the businesses because every organization follows its marketing strategy for boosting its performance. Every department is linked with each other like the product development team and advertising team. They create a wonderful product and the advertising team provides the best advertising message to promote the product. Here are 3 major advantages of creating a marketing strategy:

1- Distribution Becomes Efficient:

First of all, it is necessary to get all the necessary data about your target customers, prices, and places. With the help of these factors, you can easily determine effective ways of distribution. For example, if your product is related to younger customers, then you should focus on online selling platforms because Gen-Z is really tech-savvy and prefer to shop products online. This kind of purchase option on smartphones and laptops is really welcoming. Also, clear the payment methods like credit cards and PayPal. This thing provides ease of shopping to your customers. In my opinion, it is really a wonderful technique if you really want to enhance customer loyalty and sales.

2- Establish Brand Reputation:

Without a powerful brand image, you can’t survive in the competitive market for a longer period. It is another major aspect of marketing strategy and really helpful for your brand and product. You don’t need to put a huge sum of money on advertising channels or media platforms. In this department, you can find several ways of advertisement that can develop a perfect brand image for your organization. From social media to TV, radio, website, and so on, you have endless options to promote your brand.

3- Valuable Products:

Effective marketing involves all the essential aspects. It’s not only about advertising your current products but it also requires customer needs and their requirements. If you think your current products are not attracting customers, you should re-evaluate your marketing strategy and products. It is really important to redesign your products to grab customer attention and build your brand reputation. Modernize your strategies and technologies to compete with others. At this point, effective marketing plays an important role. For selling your product to the right people at the right price, you should need the right marketing strategy. Right promotion is another important aspect of this strategy.

Marketing Strategies:

The above factors are equally important for the formation of a successful marketing strategy. It is necessary to clear your business objective (whether short or long-term) by communicating with all the important departments. It is not a great idea to invest heavily in multimedia and technology even though they are really important. The main purpose of marketing is to achieve your target or defined goals. Marketing is like give and take because you provide your offerings and get responses from the customer in the form of sales. If you think marketing is not about being creative and innovative, then you are totally wrong.

Your goal can set the right buzz for your offerings or products if you promote your product effectively. This thing ensures your audience that you are in the market and working only for them. This also increases your sales and engagement with customers. Focus only on one or a maximum of two major goals for obtaining your desired results while making the marketing strategy. It is another worth remembering factor that marketing has changed due to the involvement and enhancement of digital media. Promoting your product on selective media is not enough nowadays. You have to utilize each medium and channel for advertising your offerings. Google, YouTube, and other platforms are really helpful in this matter because they provide multiple options for marketing. The competition on this digital platform is really fierce and you should be unique in your offerings and promotions.

Mistakes to Avoid in Developing Marketing Strategy:

When creating your marketing strategy, kindly avoid these three major mistakes.

1- Attempting for a One-Size-Fits-All Attitude:

If you don’t follow market trends and dynamics, then it can be disastrous for your organization. We have mentioned this thing multiple times in this article that you should redefine your goals and offerings in case of any market change. You should adopt the latest trends and technology to take the competitive edge.

 

2- Don’t Put All Eggs in One Basket:

To promote your brand and product, you need a good amount of money. But, be careful in this matter and don’t put all your money in one or two major promotional platforms. Define your marketing budget and then invest in the right segments like email, print ads, radio, websites, and so on.

 

3- Failure to Track Outcomes:

Marketing is directly associated with results. If you put enough money into promotional strategies but fail to obtain results, you lack your marketing strategy. It is really difficult to find these mistakes and errors sometimes. It is a completely natural process and follows the ‘’trial and error’’ method. Just work on specific things and find out what works. Stick to this method and you can dig out encouraging results. In this way, you can also save money and boost your sales and image.

 

We are sure that this post will hap you in formulating the Perfect Marketing Strategy to get profitable results for you from the brands or services.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

Reebok Marketing Strategy | Reebok Marketing

McDonald’s Marketing Strategy | McDonald’s Brand Power

5 Brand Marketing Lessons to Take from COVID-19

0 comment
0 FacebookTwitterPinterestEmail
What is Marketing Strategy
BusinessManagementMarketingTrending

What is a Marketing Strategy?

by Shamsul

What is a Marketing Strategy?

 

Without a marketing strategy, proper planning, you can’t achieve your goal or target in any field of life. This thing goes right for marketing. Marketing is not an easy job just like any other business or activity. To be honest, it is a joint effort that consists of cooperation from technical sections, sales, financial, and creative people. Without any marketing strategy, you will definitely spoil your project. In this article, we will talk about marketing strategy in detail and also find out that how to exploit a perfect marketing strategy for your business.

Marketing Strategy:

In simple words, a marketing strategy evaluates all parts of your business activity so that every department knows about the facts and figures. Thus, a marketing strategy permits the business to pay attention to resources so that they can take benefit of these resources in order to increase sales and take control over rivals. You can’t form a perfect marketing strategy without defining your business goals. They are known as the long-term objectives of your business. They predict the reach and goal of your business in the next 5 or 10 years. A marketing plan varies for each business or organization. Marketing Mix is an important part of the marketing strategy. This can be further divided into place, promotion, pricing, and product. On the basis of these factors, you can create a perfect marketing strategy for your business in order to gain short- or long-term objectives.

 

Why Marketing Strategy is So Important?

Creating a marketing strategy for your business is really important. It creates balance among the businesses because every organization follows its marketing strategy for boosting its performance. Every department linked with each other like product development team and advertising team. They create a wonderful product and the advertising team provides the best advertising message to promote the product. Here are 3 major advantages of creating a marketing strategy:

1- Distribution Becomes Efficient:

First of all, it is necessary to get all the necessary data about your target customers, prices, and places. With the help of these factors, you can easily determine the effective ways of distribution. For example, if your product is related to younger customers, then you should focus on online selling platforms because Gen-Z is really tech-savvy and prefer to shop products online. This kind of purchase option on smartphones and laptops is really welcoming. Also, clear the payment methods like credit cards and PayPal. This thing provides ease of shopping to your customers. In my opinion, it is really a wonderful technique if you really want to enhance customer loyalty and sales.

2- Establish Brand Reputation:

Without a powerful brand image, you can’t survive in the competitive market for a longer period. It is another major aspect of marketing strategy and really helpful for your brand and product. You don’t need to put a huge sum of money on advertising channels or media platforms. In this department, you can find several ways of advertisement that can develop a perfect brand image of your organization. From social media to TV, radio, website, and so on, you have endless options to promote your brand.

3- Valuable Products:

Effective marketing involves all the essential aspects. It’s not only about advertising your current products but it also requires customer needs and their requirements. If you think your current products are not attracting customers then you should re-evaluate your marketing strategy and products. It is really important to redesign your products in order to grab customer attention and building your brand reputation. Modernize your strategies and technologies in order to compete with others. At this point, effective marketing plays an important role. For selling your product to the right people at the right price, you should need the right marketing strategy. Right promotion is another important aspect of this strategy.

4- Marketing Strategies:

The above factors are equally important for the formation of a successful marketing strategy. It is necessary to clear your business objective (whether short or long-term) by communicating all the important departments. It is not a great idea to invest heavily in multimedia and technology even though they are really important. The main purpose of marketing is to achieve your target or defined goals. Marketing is like give and take because you provide your offerings and get responses from the customer in the form of sales. If you think marketing is not about being creative and innovative, then you are totally wrong.

Your goal can set the right buzz for your offerings or products if you promote your product effectively. This thing ensures your audience that you are in the market and working only for them. This also increases your sales and engagement with customers. Focus only on one or two major goals for obtaining your desired results. It is another worth remembering factor that marketing has changed due to the involvement and enhancement of digital media. Promoting your product on selective media is not enough nowadays. You have to utilize each medium and channel for advertising your offerings. Google, YouTube, and other platforms are really helpful in this matter because they provide multiple options of marketing. The competition on this digital platform is really fierce and you should be unique in your offerings and promotions.

 

Mistakes to Avoid in Marketing Strategy:

When creating your marketing strategy, kindly avoid these three major mistakes.

1- Attempting for a One-Size-Fits-All Attitude:

If you don’t follow market trends and dynamics, then it can be disastrous for your organization. We have mentioned this thing multiple times in this article that you should redefine your goals and offerings in case of any market change. You should adopt the latest trends and technology in order to take a competitive edge.

2- Don’t Put All Eggs in One Basket:

In order to promote your brand and product, you need a good amount of money. But, be careful in this matter and don’t put all your money in one or two major promotional platforms. Define your marketing budget and then invest in the right segments like email, print ads, radio, websites, and so on.

3- Failure to Track Outcomes:

Marketing is directly associated with results. If you put enough money on promotional strategies but fail to obtain results, then it means you are lacking somewhere. It is really difficult to find these mistakes and errors sometimes. It is a completely natural process and follows the ‘’trial and error’’ method. Just work on specific things and find out what works. Stick to this method and you can dig out encouraging results. In this way, you can also save money and boost your sales and image.

Need Help or Advice in Content Management or In Marketing Strategy:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

Read More:

PESTLE ANALYSIS and Its Impacts in Marketing

PESTLE Analysis of Starbucks | Starbucks PESTLE

Difference Between PESTEL or PESTLE Analysis

 

0 comment
0 FacebookTwitterPinterestEmail
Marketing Strategy of Highly Effective People
BusinessManagementMarketing

Marketing Strategy of Highly Effective People

by Shamsul

7 Habits of Highly Effective People

Marketing strategy is the basic fundamental for any business success. Marketing is a diversified domain that can seize opportunities created at regular intervals. For a company, evolution is as important as anything else. Marketing is a continuous process that helps the business deliver. Target-oriented enterprises always focus on marketing strategies. The performance, productivity, and profit can be elevated with the help of a strategy.  For a business, change is always good. But consider the business model, these changes are expensive to get. For long term growth and profit, change is inevitable. From any business prospect, failing to change will result in loss and disaster.

In most cases, enterprises may not be willing to invest in change. But these changes are mandatory for the sustainability of any business. Changes can reflect on various aspects. The same is the case with a marketing strategy. First of all, the marketing strategy must portray a true picture of an enterprise. Secondly, a marketing strategy must indicate loyalty towards the customers.

7 Habits of Highly Effective People:

For effective marketing, you must define the business framework. This framework can highlight the value of developing and executing strategy.  Stephen R.Covey, the author of the best seller discussed the values of change in his book called ‘7 habits of highly effective people’. In this book, the writer emphasized the narrative of building habits with which desired results can be achieved.

Rather than anything else, the prime focus of an enterprise should be on the requirements of the customers. Always prefer to go with a flexible approach. Customer’s expectation has its own weightage in marketing strategy. That is the reason why it is said: “say what they want to hear”.

Marketing strategy always begins with determination. There are many factors that can influence any marketing strategy. The three most important factors are:

  1. Knowledge
  2. Skill
  3. Desire

 

According to Steve R.Covey, a sales funnel can be categorized into three major stages.

 

1- Dependence Stage:

This stage is said to be the initial one at which customers are dependent upon others. During the dependence stage, prospective customers tend to look at other resources. Marketing strategies can be applied in order to understand the customer’s needs. Marketing tools can help understand the requirements. Later on, marketers can share the details about the information that needs to be noted.

Independent Stage:

The independent stage is a critical stage. At this stage, customers can have direct access to the content available online. With the internet, customers can fetch all the details including a comparison of the data. From the marketer’s point of view, the content uploaded over the internet must have all the answers to the questions raised by the customers.

Interdependence Stage:

As the name suggests, this is the stage at which both customers and the marketers are interdependent upon each other. Companies can identify the problems of the customers and provide solutions accordingly. Maintain the loyalty of the customers towards the company at this stage as well.

According to the world’s best author Stephen covey, marketing strategy is a domain that can collectively be summarized as the habits of a marketing expert. In order to increase the market share and brand name, these habits have an influential role to play.  Other than that, the three foremost factors that can expedite the whole process of marketing in an effective way are desire, knowledge, and skills.

Before discussing 7 habits of highly effective people, we will break down these practices in three different stages mentioned earlier.

7 Habits of Highly Effective People

Dependence and Independence Stage

 

Habit 1: Be Proactive

Internal marketing can be quite fruitful in terms of results. But before proceeding to the next steps, it is important to consider a few things. Let us have a brief overview of the prerequisites required for the first stage.

Develop a Customer’s Profile

For incoming traffic onto a platform, it is equally necessary to have appropriate content. The content should not only be attractive but at the same time, it should have all the required details as well. Failing to provide the required content will have a negative impact on the marketing strategy. Developing customers profile help a lot in shaping up the content. Once you have a complete customer’s profile, it will help gain momentum.

Team up Leaders

Teaming up the leaders is one of the important aspects of a marketing strategy. It may be one of the biggest challenges that the CEO may have to face. But it is equally important to achieve the milestone in inbound marketing. Investments are to be made in innovative technologies, content, and resources.

Compatibility Between Sales and Marketing Domains

Marketing and sales teams should be on the same page. For result-oriented inbound marketing, both the teams should have compatibility and communication. The best possible way to achieve success is to make sure that there is a service level agreement.

 

Habit 2: Begin with the End in Mind

Target-oriented marketing is always successful in terms of milestones. Marketing strategies are to be defined considering the current market position. In most of the cases, marketing strategies are hard to define. A marketing strategy should be in line with business goals. The ultimate target should be the implementation of a marketing strategy for the achievement of end results.

For a marketing strategy to be successful, it is vital to consider the company objectives. Marketing goals should be specific, measurable, aspirational, realistic, and time-bound. All these factors can help the company attain the performance benchmarks. Use these benchmarks to measure the goals described in a marketing strategic plan.

The marketing strategy should be in the right direction. Once your objectives are established, marketers can focus on content, offers, and discounts. Other than that, the identified problems should try to resolve consistently so as to keep the company on the right track.

 

Habit 3: Put First Things First

The content should have all the major points in it. There must be comprehensive details available in each section of the content. Addressing each point separately will help gather the attention of prospective customers. According to the sales funnel, the content should also have a guided approach.

Converting random traffic into permanent visitors is a marketing strategy success. The objectives like customer satisfaction, campaign ROI and the lead routing process should be on to the top priority. For lead management, there are various tools available. The lead systems sales can help the company get short terms results with revenues.

Market Strategy

Interdependence Stage:

Habit 4: Think Win/Win

A positive approach can have a deeper impact on any business. According to the marketing strategy model, enterprises must present the content that is informative. Prospective customers must get all the details collectively from the content available. Moreover, the customer’s feedback is also imperative in marketing strategies. You can engage customers by uploading forms on online platforms. The provided data will help to identify the customer’s preferences. The data can also be strategically used to update the content.

The quality of inbound marketing is that it is equally beneficial for the customers and the company. Enterprises must have to invest in brand share and success.

 

Habit 5: Seek First To Understand, Then To Be Understood

For an enterprise, the content can act as a communication channel between a client and the customers. Marketing strategy suggests that you need to update the contents in an attractive manner. Customers must find content fruitful in every sense. Detailed content can lead to a higher conversion rate.

Uploading the content is not enough. As an enterprise, it is integral to get customers’ responses. To get a detailed view of the customers, the number of visitors and the keywords may not be enough. You can easily observe the customer’s perceptions through social media. The online social media is now a platform that is accessible to everyone. Customer regularly uses these forums for discussions. The discussions can be notified considering the services and the offers given by the enterprise.

An online survey is a marketing tool that is extensively in use. Enterprises can float various surveys on multiple online links. These surveys can help the enterprise understand the potential thinking and approach of the clients.

 

Habit 6: Synergize

Communication is the key to success. Synergy is a modern concept that allows the organization to grow at a faster pace. The whole approach of synergy revolves around resource-based thinking. Work together for the same target makes it easier to achieve. For enterprises, synergy is the habit that can lead to collaboration and co-creation. Sales and marketing domains can gain high ROI, productivity and growth with synergy. You can increase the revenue to an optimum level with the synergizing approach.

 

Habit 7: Sharpen the Saw

For a business enterprise, the most noteworthy consideration is a product and its resources. In marketing strategy, sharpen the saw refers to the investment that should be made in products and the resources. For a company, the product is the physical representation and the resource is the backbone that brings ideas into reality.

Every single strategy designed by the organization should have a supportive and contribution role. Every enterprise must have a defined mission statement. All the procedures and approaches should revolve around the mission statement. Certainly, the benefit of keeping the mission statement in mind is that it motivates everyone to be on the right path.

The marketing strategy should always be dependent on marketing trends. Enterprises must have to follow the news circulating in the market. This approach will help the company develop expertise on a regular basis.

Stronger bonding between the employees, customers and the marketer is of core importance. Developing a meaningful relationship is always helpful for organizational growth and development.

 

 

In Summary

The wiselancer platform is the largest platform that can help large and smaller enterprises in developing marketing strategies. Thus, for a high success rate, flawless marketing, and its implementation are inevitable. By keeping above mentioned 7 habits, any enterprise and form a solid growth foundation with the latest promotional tools. For any kind of professional help, we always welcome clients looking for diversified marketing experiences.

 

0 comment
0 FacebookTwitterPinterestEmail