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Why Facebook Marketing is Essential for Every Brand in 2022 – How to Do it Right

by Shamsul August 5, 2022

Why Facebook Marketing is Essential for Every Brand in 2022 – How to Do it Right

 

We all believe that Facebook is the most popular social media platform. According to an estimate, it has billions of monthly users (over 2.89 billion), and this number is still growing. Such engagement of people and popularity makes it an excellent platform for brands and business owners to advertise their services and products because they can connect with billions of people simultaneously. It means Facebook Marketing is Essential for Every Brand in 2022.

Only a few businesses utilize social media marketing strategies, especially Facebook. In this article, we will tell you why every brand or business should use an excellent Facebook marketing strategy in 2022 to succeed. We will also explain how to do it in the right way. You can lift up your business’ presence and awareness on Facebook to increase the spark of customers by following these Facebook marketing tips.

 

Facebook is the Most Powerful Social Media Site

There is no suspicion about it that Facebook is one of the most influential and popular social media platforms, with over 9 million advertisers and 2.89 billion monthly users. Connecting with a number of people is not a difficult task for companies with Facebook. You can click and engage billions of users at once with the help of this gigantic social networking site. Engaging such a large audience at once is the biggest advantage of Facebook for brands. Through Facebook, customers can get their favorite brands’ latest news about products and services.

When it comes to finding digital content, the role of Facebook is huge. Moreover, users love to spend time on Facebook due to its engaging content such as images, videos, and chats. According to a survey, the average spending time of people on Facebook is 20-30 minutes per day.

Every business owner or marketer should consider these stats in order to build an effective Facebook marketing strategy for their business. There is a chance that you can attract more clients by creating an excellent strategy. Why is Facebook marketing essential for every brand?

We will discuss 14 solid reasons that prove Facebook marketing is necessary for every business or company.

1- Facebook Helps to Target Micro-Audience

According to social media analysts, social networking sites are highly useful for promoting and advertising your brand. But, Facebook is king in this scenario. This data-rich platform is a hotbed for companies and businesses when it comes to marketing their products or services. Advertisers can quickly identify who they are looking for or targeting. So, they can build strategies on these bases.

Explained in short, Facebook can help you target the audience you need for your business success. So, you can get the customers you are looking for.

Facebook’s overall targeting and system are highly in-depth and detailed, allowing brands or businesses to target a broad audience at once. There is no need to focus on each person or target group to promote your products and services. If a business wants to attract a huge number of people by creating Facebook ads, then the following segments are highly crucial,

  • Gender
  • Location
  • Age
  • Spoken languages
  • Education
  • History
  • Interests such as hobbies
  • Income
  • Job designation
  • Life events
  • Behaviors
  • Political interests

By motivating the people based on the above-mentioned segments, you can force people to love and buy your products. This is what makes a huge difference when you add a Facebook marketing strategy in your marketing policy. You must know what your customer wants as a business owner or company.

Facebook permits you to build an effective marketing strategy that revolves around the people you want to reach or target. That’s the beauty of Facebook ads. It is easy to engage those customers who have interacted with your product or services in the past. As a result, you can reach those people easily.

On the other hand, you can also target relevant people or customers with messages. These techniques allow business owners to understand the needs and preferences of the customers, and they can build useful strategies to fulfill their needs.

Moreover, Facebook also allows marketers to know customers interacting with your brand through the Facebook platform. They can take the help of the aggregate data feature to identify these stats.

 

2- Facebook Offers Maximum Retail ROAS

It is understood that Facebook ads have unlimited advantages. They are incredibly helpful when it comes to advertising or promoting your business. According to Forbes, the average ROAS (Return on Ad Spend) for Facebook is almost 8.75 dollars/for every dollar spent. You just need to pay 10 dollars to attract a customer on the platform. You just make 5 dollars from them, which means you are making a profit of 4.75 dollars from return on ad spend. In short, there is no need to spend anything to get that consumer.

This one thing shows how powerful the platform is. All you need to do is to put in some effort and money, and you can make your brand a king in the eyes of the customers. If you are not exploiting Facebook ads, you haven’t reached the right customers. According to some marketers, Facebook is such a fun place for advertising because it allows you to share your content with your audience without any nuisance. It is a massive opportunity for business owners to utilize this platform for marketing purposes.

Moreover, the platform effectively invests in your marketing finances because of its huge 80% click-through rate. How can you overlook this opportunity?

 

3- Facebook Display Ads in a Better Way

There are thousands of perks to using Facebook ads. Its ability of conversion tracking is not the only advantage. There are so many unique types of ad varieties that Facebook offers. Some social media platforms do not have different types of ads. Here are some effective varieties of Facebook business advertising:

  • Photostatic images with catchy captions.
  • Video – It is one of the most engaging types of Facebook ads that can be appeared on feeds, stories, and in-stream.
  • Stories – They can be static or video-based. They take the full screen and are customizable. Users can see your stories by visiting your site.
  • Messenger ads – These ads appear during Messenger conversations.
  • Carousel ads – In carousel ads, followers can see up to ten static images.
  • Slideshow – They are short videos using text, sound, and motion effects. It is a very engaging type of Facebook ad.
  • Collection – With a single ad, people can interact with an assortment of products and services.
  • Playables – It is a type of demo game. Users can play them before downloading a game or an app.

You have immense freedom to create any of the above-mentioned ads on Facebook. Just create an ad of your type and take your branding to a whole new level.

In the past, there were some limitations and restrictions associated with Facebook ads. But, marketers can use any type of ad format, ranging from photos to videos to stories to slideshow of their choice.

Another exciting thing about Facebook ads is that it gives a huge opportunity to design a campaign or ad of your desire because of the availability of different types of visual graphics, multimedia elements, and ad types such as photo, video etc.

 

4- Facebook Advertisements are Cost-Effective and Useful

There is nothing better platform for advertising than Facebook. Facebook ads are incredibly cost-effective but offer a higher return on investment (ROI). This gives marketers a big sigh of relief, and they think their investments are well spent. With a daily budget of dollars, you can run your ads on Facebook. The platform has designed this feature for those who want to advertise or promote their products and services. There is no risk of wasting or losing your money.

A business or company can also enhance its organic reach with the platform by posting engaging content on a regular basis. This is specifically good for small as well as big businesses to promote a particular product or service. You can’t ignore that over 2 billion active users use Facebook monthly. So, there is a maximum chance that your brand or product can get the right limelight.

Any type of business or company can use the platform within a specific budget. You can exploit their analytics and targeting features. As a result, you can optimize your ads on Facebook for a great return on investment. Using the platform for advertising is really easy.

 

5- Facebook Helps to Track Your ROI

It is very crucial to determine your return on investment (ROI) when initiating a marketing campaign on Facebook. You can easily track your ads and can learn who they are being watched through Facebook’s detailed and in-depth analytics. This way, you can find the difference between other types of marketing content and your Facebook ads.

The most significant advantage of this is that you can improve your marketing content with time. You can make your efforts and investment fruitful.

Other social media platforms also provide this feature to track your return on investment, but Facebook has one of the most influential and detailed systems that give accurate data. In order to reach or target potential customers, the Facebook ad is one of the most important tools. You can provide your brand international fame just because of Facebook marketing.

 

6- Facebook Advertisements Provide Very Effective and Quick Results

If your goal is to gain short- and long-term digital objectives, then Facebook ads are the best. You can start getting encouraging results when you go live on Facebook. Here, timing matters a lot. You can engage a large audience during seasonal sales, introduce a new product line etc.

Some companies or brands are highly focused on instant outcomes, making Facebook a prestigious platform for these users compared to other social media platforms.

You can focus on the right audience by creating engaging ads with suitable captions. You can force your audience to see your content without any interruption. Do not make them unhappy by posting misleading or irrelevant ads or posts.

The main purpose of telling all this is that Facebook provides instant and effective results in such a short period of time.

 

7- Facebook Ads Help to Obtain Your Particular Business Goals

Facebook provides a lot of different types of marketing ad opportunities. You can pick any according to the type of your business or business goals. It is ideal for those brands who want to get specific results in a particular niche. They can prioritize their products and differences on the basis of these ad types.

For instance, if you want to promote a special product, you can use this tool to reach millions of customers and easily drive their sales. They will love to visit your online store or products. It will ultimately increase your profit margins.

That’s why Facebook marketing is so appealing to every type of brand or business. Moreover, its feasibility also makes it compelling for many companies. In short, Facebook ads can push your brand towards a new horizon of success.

 

8- Facebook is the Biggest Platform with Largest Audience

Billions of people are using Facebook every month, and this number is still growing. So, it is a hundred percent chance that your potential customers are present on the platform. You have an excellent opportunity to target them on their preferences, demographics, age, gender, and other segments. You don’t need to spend time finding your target audience.

Facebook has made it easier for you to target a specific potential group for your business. There are countless advantages of using Facebook advertising.

Just because of this reason, every small and big business is using this platform to target customers. They are investing heavily in this segment to spark the interest of millions of people at once. You just need to diversify your investments and efforts to get suitable attention.

Many companies and business have successfully expanded their customer base through Facebook advertising. They are increasing their sales, brand awareness, and loyalty. In a nutshell, Facebook can help you achieve the right success in such a quick span of time.

 

9- Facebook Gives A/B Ad Testing Facility

With Facebook Ads, you can grow your business faster and improve your marketing techniques. The platform provides in-depth information that can be utilized to boost your marketing strategy. Facebook offers you two choices to run ads such as A/B. It is an auto-optimization tool that provides the correct information about the ads. They help to show comparisons between the ads by telling them which ad works better.

No social media platform gives this feature except Facebook marketing. When you post an ad, wait for some time until your potential audience can see it. Facebook helps to collect this data and shows you everything about your potential customers and how they react to it.

On the other hand, Facebook’s real-time feedback data will show you everything about your target audience without using A/B testing. Through such information, you can build useful ways to connect with your audience in a better way. This will surely enhance your business performance.

If you are exploiting Facebook ads to promote your business, it is imperative for you to learn how its ad strategy works. As the platform is highly beneficial for companies, some specific techniques must be utilized when creating and posting an ad on Facebook to hit the right audience.

 

10- Pay-per-click Ads on Facebook

Every time a customer visits your site or interacts with your ad, Facebook charges you on this basis. If they don’t click, then Facebook will not cost you a single penny. Otherwise, you have to pay. Some other things, such as demographics and time spent on your site, really matter. In this way, Facebook can help you identify which kinds of things customers want to see so you can change your strategy accordingly to meet their preferences. You can develop videos, messages, and pictures of their interest. This will directly boost your sales, and it is one of the major advantages of Facebook ads.

Instead of A/B testing, many other tools can help your brand grow faster only because of Facebook advertising.

As a result, you can offer limited sales offers and special deals to customers to drive sales. It boosts repeat visits and loyalty, which means your customer pool increases. They would love to come back again to buy your products and services. Online businesses are using these platforms in such a great way to increase their sales and revenues. You can completely rely on Facebook advertising.

 

11- Facebook Provides a Specific Filter to Block Unwanted Audiences

Once you identify your potential customers, you can list them in your email and send them messages about those products or services they have already tested. It will reduce the cost of your Facebook marketing and retain your customers. This type of advertising is also beneficial because you don’t have to create different ads or advertising content. It also gives the freedom to manage things with ease.

But, Facebook has everything when it comes to advertising and promoting something. The platform can replace any other advertising platform due to its powerful features. It has a unique filter that allows you to block any type of segment, customer group, or people you don’t want to show or sell your products. So, you can specify those customers you want to target.

 

12- Facebook Gives Ad Forecasting and Performance Evaluations

Facebook can help reduce your marketing efforts by ad forecasting and performance estimates. In this regard, Facebook marketing can provide a big help. It is necessary to keep in mind that your Facebook ads will only work when they are targeted toward the potential audience. Sometimes, you have to consider other types of ad campaigns instead of relying on just a specific ad. You can also choose other social media platforms.

Allot a specific budget just for Facebook marketing. As we mentioned earlier, Facebook marketing is inexpensive but still costs some money. Always set aside a particular marketing budget, so you have enough money to spend without disturbing your other expenses.

No matter what kind of business you’re running, Facebook marketing is suitable for all types and sizes. But don’t forget to set aside enough money and resources to invest it in those areas where you can get maximum results in the future. Monitor your progress occasionally by using A/B testing and other tools. It will give you a clear idea about what’s working for you and against you.

 

13- Facebook Ads Re-marketing

When it comes to boosting your sales and profits, Facebook ad remarketing can be beneficial in this matter. You must use data that comes from A/B testing to revamp or remarket your strategies or campaigns to achieve greater ROI.

The key advantage of Facebook ads is that you can track your performance and can make policies accordingly. It will help you that how to spend your money on Facebook marketing. Evaluating your cost and profit is necessary so that you can learn what you are getting. Identify the direct and indirect advantages (such as brand loyalty, more exposure, and new customers) that you are getting from Facebook marketing.

 

14- Facebook Offers Sponsored Messages

If you are not getting suitable marketing results, change your marketing strategy and create innovative ads and content that can easily target a broad audience. We have mentioned some of the most effective types of advertisements above that you can use.

In this matter, Messenger ads are especially useful for various businesses and companies to get the attention of potential users. You can send tailor-made messages to customers through Facebook messaging. In short, there are numerous benefits of using Messenger ads.

They hit customers differently because they look personal and memorable. So, a customer will feel special that he really matters to you. They will think that you do care about your customers and their preferences. For small companies and businesses, Facebook marketing is very effective.

Every business or organization can use Facebook’s marketing features to boost its reach and profits. Incorporating Facebook marketing will help you obtain your short-term and long-term objectives. However, there is room for improvement. The presence of such a big audience on the platform ensures maximum success.

 
 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Moreover, if you want any help in writing content to drive more traffic and boost conversions, get in touch through Contact our team.

Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.

 

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TikTok | Social Media Engagement Metrics for 2022

by Shamsul August 4, 2022

TikTok Industry Engagement Benchmarks for 2022

 

TikTok is one of the rapidly growing video platforms in the world. It has stolen millions of people’s hearts in such a short period of time. It has introduced game-changing features such as Stitches, Duets, live sessions, and many more. Due to its remarkable marketing potential, many businesses include TikTok in their marketing strategy. They have started exploring the platform and its potential in marketing. According to marketing experts, a brand can stand out from the crowd by exploiting TikTok’s marketing strategy.

When it comes to social media engagement, Facebook and Instagram have been the king. But, TikTok has changed this perception. The platform has surpassed the engagement percentage of Instagram recently. So, TikTok has become one of the most engaging platforms this year.

Below, we are going to discover TikTok industry engagement benchmarks for 2022.

1- TikTok has an average engagement rate of 5.95%

Nowadays. Every business is incorporating social media into its marketing strategy. Social media platforms are highly useful in increasing brand awareness and exposure. In a nutshell, social media marketing is imperative for every business or organization in order to thrive in such a competitive business environment.

That’s why more and more companies are exploiting social media marketing strategies to get the audience’s attention and boost sales. So, it has become very challenging for brands to enhance users’ engagement levels.

There is no doubt about it that TikTok is really powerful when it comes to driving engagement. As of now, TikTok has defeated every social media platform in terms of engaging customers and popularity. Every brand is curious to learn about this platform and plans to incorporate it into its marketing strategy.

According to stats, the average engagement rate of TikTok will be 5.95 percent in 2022. The other social media platforms, such as Instagram, are lagging in terms of percentage. For this reason, several businesses are utilizing the platform and experimenting with content.

Instagram and Facebook’s engagement rate has decreased, which shows the ultimate popularity of TikTok. It is because of the socio and economic factors of the current market.

Social media users have shifted their preference towards other social media channels such as TikTok. So, TikTok’s engagement rate is increasing day by day. Moreover, video content (especially short video content) is one of the most popular and engaging ones right now. That’s why TikTok is ruling the market in terms of increasing brand awareness and customer engagement.

 

2- Most engaging companies across all social media channels

The most engaging industry on Instagram is the travel industry. The average engagement rate of the travel industry is 1.41 percent on Instagram. But, the travel industry is one of the least performing industries on other social media channels like Facebook.

On the other hand, the most engaging industry on Facebook is fast-moving consumer goods (FMCG), with 0.36 percent engagement rate.

The most surprising thing is that the fast-moving consumer goods industry makes a whopping success on Facebook in 2022. Home-living industries, beverages, travel, automotive, and NGOs have successfully engaged on social media platforms, including TikTok. They have targeted younger customers effectively through the platform. So, the industry is also focusing on TikTok to get more engagement from the customers.

At this moment, the jewelry industry is one of the most dynamic sectors on Twitter, with an average engagement rate of 0.18 percent. It has made significant engagement on Twitter as compared to the last year.

 

3- Twitter stands out in content diversity

Content variety is one of the most critical factors for social media networks. Being a video platform, TikTok has maximum diversity when it comes to content. They are instrumental in enhancing engagement and brand awareness.

Many enticing features are available on TikTok, Facebook, and Instagram, but many brands still focus on an image-centered strategy. If we talk about content diversity, Twitter stands out in 2022.

 

4- Posting frequency: TikTok VS. Twitter

Even after seeing the immense popularity of TikTok, many businesses are still careful with their posting on the platform. They are posting wildly on other platforms such as Facebook and Instagram, but they have some reservations on TikTok.

However, some brands are utilizing the platform to its fullest. Their posting frequency is much higher than on TikTok compared to other social networks. But, Twitter is giving tough competition to TikTok regarding posting.

Conclusion

Short-form video content is here to stay in 2022. TikTok is the market leader when it comes to social media engagement. After evaluating these stats, more brands are joining the platform to increase their brand awareness and engagement on social platforms. All these factors and stats show that TikTok is one of the fastest-growing platforms.

 
 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Moreover, if you want any help in writing content to drive more traffic and boost conversions, get in touch through Contact our team.

Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.

 

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8 Key Digital Marketing Trends for 2021

by Shamsul January 22, 2021

 

8 Key Digital Marketing Trends for 2021

 

We have seen that how businesses changed their working, especially in the Covid-19 pandemic. Many companies shift their working on online platforms and many people working from home. This kind of tech advancement is very beneficial for companies and people. In order to understand the basic trends of this system, we have to analyze everything. If you want to predict the future of 2021 for businesses, then you have to read the 8 Key Digital Marketing Trends for 2021 article completely.

In this article, we will talk about major digital marketing trends. These trends help you to grow and earn more profits in 2021. We mentioned eight key digital marketing trends that can be game-changing in 2021 for marketers. With the help of these trends, they can earn revenues and enhance their work. If you are totally blank and don’t know where to begin then you should read this article completely.

 

Use Social Media to Engage:

First of all, if you want to grow revenues and retain position in a competitive market, then invest in social media marketing. Many companies and organizations work in these areas and follow the digital marketing trend in 2021. In this way, they can retain their position and engage with people in a most effective way. With these techniques, they can engage their audience and create long-term relationships with customers. You can hire the services of a social media marketer because they can develop a good plan in just a few hundred dollars. Provide innovative and useful content on daily basis in order to attract new customers and businesses. These social media campaigns will change your overall system and definitely help you to grow in these hard times.

All-in on Google Listings and Local SEO:

For small marketers and businesses, it is important to verify your local listings on search platforms like Google. In this way, people can easily find you on the searching platform and engage with your services. It is important because Google only prefer those sites that are geographically active and have constant flux. In this way, people can easily access your website on Google. But don’t forget to add new content in the form of blogs, information, services, and products and regularly update your local listings. You can get effective results and convey your message to people in an effective way. If you have a small business, then this is the perfect time to follow the digital marketing trend.

Improve Engagement and Show Availability:

Customers and consumers always prefer to purchase the best quality products. Due to the availability of plenty of services and goods, it is really hard for marketers to compete with strong brands. The best solution is to show the availability of products and adjust the stock. As many people are working from home, but doctors are working in a specific slot of time, this is the best solution. It is also imperative to create a customer list and tell them about the availability of the product through automated email and message. Advertising play a crucial role in the marketing process. You can tell your customers about products and upcoming products through their websites and campaigns.

Bidding in Google Ads:

Marketers constantly maintain campaigns and bids in Google Ads. But the real issue is that it is really expensive and mall marketers can’t afford this. But in the current pandemic, many strong companies are also reducing their bidding on Google Ads due to financial recession. It is not a new thing for marketers because it was introduced in 2016. Many people are familiar with the process, especially in the Covid-19 situation. It is imperative to optimize different aspects of PPC, which delivers a better result at an affordable cost to our customers.

Recognize the Power of Voice Search:

Basically, voice search is not a component of Google’s algorithm but it is still dominating search outcomes. But the main issue is that the voice search result is quite different from the typed results. It is important for SEO to improve this sector for those people who like to use this feature. There are several factors needed in order to perform voice searches such as correct accent and algorithm. In this way, you can get accurate results and boost your searching options.

Improve Retention by Segmentation:

Well, it is really easy to retain your potential customers instead of targeting a new audience. But if you want to target more audience, then focus on your loyal customer base as they can be beneficial for your brand. They use your products and give their honest feedback to their friends and relatives. So, this thing can work for your company and help you to attract a new audience. But it is also crucial to keep them updated with your services and organizational changes via email or social media. In this way, you can target a specific audience without putting in any extra effort.

Use Interactive Material or Content:

Add innovative and engaging content on your home page or website in order to fascinate new customers. The content should be consisting of educating, consulting, and written in the form of blogs, whitepapers, and contents hubs. You can also attract them through entertaining and visual content such as branded games and videos. There are plenty of ways to engage the audience with your company through games, quizzes, and polls. You can do these actions on regular basis and in this way you can find out customer’s demands and needs.

Pay Attention to Staff Engagement:

Many HR professionals predicted that the Coronavirus brutally impacts productivity and workers. Well, they are completely right. We know it is really hard to maintain workers especially in an economic recession, but with effective policies and strategies, you can enhance the engagement of employees. If you follow these trends and earn a big sum especially in these hard times, then share your success with your employees because it is only possible with their hard work. In this way, you can increase the level of productivity and also enhance staff engagement.

 

Conclusion:

If you are planning for 2021, then these digital marketing trends can be game-changing for your company’s value and revenue. You can improve your entire work by paying more attention to social media marketing by providing interactive content. These trends also help you to improve site traffic, improve sales, and maintain your loyal customer base. With the assistance of these eight trends, you can also understand the digital marketing trends and their impact.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

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5 Methods That Marketers Should Adapt In 2021

by Shamsul December 5, 2020

 

5 Methods That Marketers Should Adapt To Drive Value In 2021

 

We have already experienced that how companies change their priorities to stabilize their working in a crisis. Many new techniques of communication have been used to manage teams and engage customers. But no one can predict the future of 2021, right? We asked some chief marketers and business stakeholders about their opinion. Let’s visualized what they explained.

Marketers Must Offer Certifiable Value and Plan for Financial Cuts:

According to research, approximately 70 percent of marketers cut their financial plans due to Coronavirus, so it is important for them to show their real worth. Most of them are under pressure since the epidemic of Coronavirus. This is the perfect time for CMOs to plan their future financial pressures. The result-driven approach is needed for all marketers and business stakeholders. Performance-based marketing can reduce the pressure of financial value. Global advertising also faces a reduction due to the outbreak of Coronavirus. It means many companies reduce their advertising plans. But this can be a wildcard for companies as more people are attracting to online channels. It is important to focus on the success of marketing campaigns to adjust financial resources. Analytics can play a major role in this perspective and also help to make the right decisions.

Become Truthfully Agile:

Be flexible in marketing

Being flexible in some decisions can be beneficial for some time. But during a crisis or hard times, it becomes necessary. Are you well-prepared for uncertain events? Some chief marketers offered some useful tips:

  • Don’t panic, prepare in advance, and work hard to streamline your operations.
  • It is important to accept alteration and fight with pressures and difficulties.
  • Move according to the situation.

In the marketing profession, you should be flexible in some decisions and actions. This kind of flexibility is more important especially in a crisis like Covid-19. It is also crucial to listen and find your audience’s needs and requirements and make policies to fulfill their needs. Customer behavior is another important thing that every marketer should be aware of. Cultural impact and other similar aspects also necessary if you want to improve you’re working through different policies. That’s why make agile and responsive policies that enhance your communications, online channels, and digital relationships. These aspects help you to protect your customers in challenging times. Work for long-term relationships and set specific goals in order to avoid any distractions. Protect your ongoing campaigns and work because it is vital.

Adopt Digital Transformation:

ecommerce system

Coronavirus accelerated the process of online marketing. Many organizations started working online and this is all possible with digital marketing, social media marketing, and email marketing. Now, customers prefer to shop things through online channels. The future of e-commerce is very bright and with effective planning, we can improve the e-commerce system. This system is very convenient and easy for both marketers and clients. It is important to grow an online presence because some companies have a strong online presence so they earn a huge profit even in this pandemic. No one can deny the importance of Zoom as most of the business meetings are done through this tool. The future of digital is very vast and if you want to secure your 2021 working, then you have to increase your online presence by adopting different tools and techniques.

First of all, review this system and check your budget plans. If you can afford to increase and spend money on online channels, then it is a plus. In this way, you can gain a strong consumer base and also attract new consumers in an effective way. The role of FinTech Evangelist is huge in this matter because they can easily perform and review these systems. They can provide better solutions for marketing and also help to increase your sales and profits. You should work in these segments because physical engagement is limited.

Marketers Must Mix Prevailing and Innovative Ways for Working:

Digital Marketing VS Traditional Marketing

Modern Ways of Marketing

As the situation is getting better and better day by day and there is a chance that everything will become fine in 2021, but it is really important to combine both pre-covid and post-covid techniques. This kind of innovative thing will be beneficial for your working and provide plenty of opportunities. It is interesting to note that online marketing is the need during a lockdown. Now, it is important to adapt and carry this approach. The online approach will certainly help to obtain optimal benefit equally from both physical and online channels. There is no need to go on foreign trips and meetings because you are already know how to talk on Zoom with clients and stakeholders. In this way, you can perform many actions and tasks without putting so much effort. We are adjusted to these virtual things and this is a bonus for you and your business. You know how to attract consumers without any physical effort. This kind of amalgamation will take you and your organization to a whole new level.

Evolve Messaging and Brand Value:

Retain Customers

We know communication and conversation play an important role in the success of any business and company. Sharp mind marketers know that the right advertising or branding is also good for any company. The PR team is an important element in marketing that helps to grow brand value. With a strong brand, you can effectively target both internal and external components for your business. Customers are human and they want to treat like a human, so make effective communication with consumers and build long-term relationships. As most of the customers don’t want to be involved in any physical activity due to the fear of Coronavirus, so online marketing, and presence can allow them to shop anything without any physical touch.

 

The Future is Definitely Unsure:

  • It is important for marketers to evaluate marketing value and discuss it with stakeholders.
  • Be adaptable in decisions and find new opportunities.
  • Learn new digital marketing tools and techniques in order to increase productivity.
  • Combine old and innovative ways of working to get better results.

 

It is important for marketers to understand the basic needs and requirements of customers and make the right policies.

 

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Marketing Strategies During COVID-19 (Coronavirus)

by Shamsul November 29, 2020

 

Marketing Through COVID-19 || Marketing Strategies in Time of Coronavirus or Crisis

 

The base of good marketing is on the understanding of your target customers or audiences. It is important to understand their day to day challenges, needs, and joys. If you understand these factors, then you can easily recognize how to fit your target audience with your brand. Due to the outbreak of Coronavirus, educational institutes and businesses are closed. The daily life circle is slow down due to this pandemic. Now, it becomes really difficult to understand the basic requirement of the target audience because many things are changed due to this outbreak. Their routine is changed due to lockdown and they are feeling depressed. Some people lost their job and many businesses are shut down.

We are not pretty sure about how to do all this, but with a few essential steps, we can do this. In marketing, you can’t be silent and do nothing. You must try alternatives to gain a better share even in the hard times. Let’s discuss some important factors that might help to re-examine marketing plans in time of Coronavirus. So, you can make better decisions in these daunting times.

 

Reevaluate Marketing Plans in Light of Coronavirus:

This devastating virus is a big threat to health. Due to this virus, the disruption in the supply chain has increased. We have seen the shortage of hand sanitizer, pressure on Amazon’s stockrooms, and vacant shelves at malls and stores. It is really important to fight back against these conditions with useful strategies. After the outbreak of Coronavirus, we also experience a huge ripple effect on the public’s behaviors and feelings. Businesses and marketers face a huge impact of this virus on their business. Here are some important tips for you to re-examine your marketing plans:

Things are Slowed Down But Don’t Panic:

If you have lost your job or your business shut down, then sit down and take a deep breath. This is the time when you have to show courage. Business and job are essential but the health factor comes first. It is important to manage resources and cash flow but it doesn’t mean to cut back your digital resources. Continue to grow your brand through marketing campaigns because in this way you can create more impact and target audience. This thing will help you to make a constant impact on consumer’s mind even if they are not purchasing it.

Evaluate your Recent Plans, Language, and Behavior:

If you have closed your business due to Coronavirus, evaluate your current assets and campaigns that are still present in the market. Also evaluate future aspects of unemployment, uncertainty, and broad-spectrum nervousness. You can address your customers with social media campaigns which creates a great cultural impact. This will give them some hope and support which is beneficial for your brand. Share some light humor with your audience to lighten up their mood.

Fine-tune Marketing Movements and Schedules:

Sometimes inappropriate things can damage your campaigns, but don’t disappoint. It is crucial to evaluate your marketing campaigns and their timings. Support your workers, audience, and most importantly family in order to fight with these situations. This is the right time to target your audience, so craft a message that is honest, transparent, and constructive which fulfills your business concerns and situations. Trust me; this kind of strategy will be beneficial for both customers and your business.

Work with a Positive Mindset, Don’t be Insensible:

It is vital to control your emotions and stay positive. Show your audience that you are available for them in these hard times. It creates a great impact on your customers and helps to reduce the fear of pandemic.

Maintain and Raise Consumer Base during Pandemic:

According to the Pareto Principle, 80 percent of your profits come from 20 percent of your potential consumers. If your business is reducing day by day due to Coronavirus, then only your loyal customers can support your business and profits. These types of customers prefer to buy things from your brand and shop in bulk. It’s a win-win position for both your business and revenue. Some important tips are given to engage your customers:

  • Content Marketing and Covid-19:
  • Paid Advertising and Coronavirus:
  • Social Media Marketing and Covid-19:
  • Give Promotions and Discounts:
  • Email Marketing and Coronavirus:
  • Hone Ecommerce Store:

Content Marketing and Covid-19:

Content marketing is based on replying to the consumer’s queries and concerns. Find out their demands and needs by answering their questions. It’s a great strategy to reduce the communication gap and boost your brand campaigns. But this requires some specific preparation and conditions.

Carry out a Content Assessment:

As we discussed that assessing marketing campaigns are important, similarly, content assessment is also essential. Choose appropriate content and data and post it on your website and homepage. Think about new ideas and content in order to amplify the engagement of customers. Post relevant and suitable content that is attractive and pleasing. You can post articles about working from home and how to deal with this pandemic, etc.

Offer Information:

As we know, content marketing is about replaying your customer’s queries. As your consumers can’t purchase your product from the store, so tell them about your online services. Provide information about online delivery and shipping methods. This is the most valuable thing for your business in this current Covid-19 situation. Tell them about your products and their qualities in the form of blogs and articles. This strategy will help you to run your business even in a crisis.

Aggregate Resources for Consumers:

Again, it is imperative to find out the customer’s requirements and needs. Don’t forget that customers don’t like one-stop-shop. So, aggregate resources for users or consumers in order to provide plenty of options. If you are running a small business, then it is slightly difficult for you. But if your brand is related to a lifestyle brand, then you can arrange virtual events and provide multiples options to your consumer.

Paid Advertising and Coronavirus:

Let’s face it; it is really hard to manage paid ads in these daunting times. But this can be life-saving or game-changing for your business. If you have resources and funds, then it is vital to focus on paid advertisement. As most of the people in lockdown use laptops and mobiles, this is the way they can show your ads and can connect with your campaign and brand. This is the best way to promote your brand and identity.

Social Media Marketing and Covid-19:

Here’s another wildcard for your business which is social media marketing. Use social media sites and apps for promotional purposes but carefully. This can be beneficial for your brand and business.

Be Creative and Social:

Show some uniqueness in your social media marketing. Show your customers that you are with them in these crises. It doesn’t matter that what you are selling; the only thing that matters is how you deal with your consumers. Keep them engage with your posts and blogs and also educate them about the current situations.

Engage in Conversation:

Involve in healthy conversation with your customers when necessary. In this way, you can target your audience and win their trust. But use these resources carefully because a little mistake can damage your efforts which creates a bad impact on your business.

Give Promotions and Discounts:

Offering discounts and promotions on your products is a great thing. But don’t offer these promotions at the start of the crisis. Wait for the appropriate time and then offer discounts after knowing customer sentiment. This can be a great thing in an economic recession and there is a maximum chance that people buy your products by using these discounts and promotions. This thing also attracts cost-conscious purchasers and in this way, your customer base will enhance. Here are some unique kinds of discounts that you can try:

  • Combine two or more products and offer a discount on this bundle. In this, you can offer your customers to try the latest products.
  • Utilize volume-based discounts in order to increase sales.
  • Provide discounts in the form of free delivery or shipping.
  • Offer ‘’buy one get one free’’ deals.

You can also offer special day or event discounts on the specific portions of your products. These are the things that you can try in the Coronavirus situation to survive this financial recession.

Email Marketing and Coronavirus:

Communicating with your customers helps you to retain your consumer base. Email marketing is one of the most effective methods in this process. According to a survey, email marketing can impact customers effectively to change their decisions. Moreover, it is also long-term marketing and helps you to maintain your business in Covid-19.

Keep Your Eyes on Goals:

It is important to define and set your email marketing goals. This thing will help you to focus on your goal and protect you from distraction. Discover innovative and useful email marketing campaigns and maintain your business. Promote stock and sales and give value to the customer’s opinions, and tell your customers about ongoing updates to keep their interest.

Follow Trends:

The trend of automated emails is very useful and effective. These automated emails consist of general solutions that you receive when you perform an action. These emails also help to give auto-replies to customer’s queries. This kind of email flow is very encouraging for users. So, use this opportunity carefully and don’t make blunders.

Encourage Consumer Loyalty:

Promote consumer loyalty by using an email platform. As it looks insufficient in terms of covid-19, but it is really helpful for your business and customer for increasing sales and the company’s revenues.

Develop and Sharpen Ecommerce Store:

Due to lockdown, people can’t purchase products from the store. The only thing which can be beneficial for you is e-commerce trading. Online shopping can increase your sales and also promotes your brand.

Enhance Homepage SEO:

The main purpose of creating a homepage is to introduce people to your business and services. This kind of digital services is game-changing for your business. You can engage your customers and target more audience with the help of these services.

Improve Product Pages:

Keywords are also vital for your products and business. In this way, people can easily find you on the internet and use your services. But it is not as easy as it sounds; you have to do so many things in order to search for trends. After searching the correct keywords, make product descriptions, title tags, and headers. The title tag and Meta description should be innovative and unique.

Speed-up the Page Load Duration:

Page load speed is another important factor that is very important for your business. Sometimes slow loading can frustrate users and after that, they don’t like to search your website. You can reduce page load speed in the following ways:

  1. Reduce the size of files or images.
  2. Review your eCommerce website assimilations.
  3. Minify CSS and JavaScript.

 

Marketing Policies and Missed Chances at some point in COVID-19:

The success of the business is based on meetings in order to create long-term relationships with marketers and customers. But this process is completely ended due to Coronavirus. This is the reason that many companies are facing a management crisis. Many companies are looking for solutions, but only effective marketing can help them to survive in this crisis. These marketing strategies can be long-term opportunities for their businesses

 

 

Rising Marketing Opportunities:

  1. Consumers Prioritize Trusted Affiliations:

The most important thing is to maintain loyal relationships with customers in this pandemic. There are several ways we discuss above like digital marketing, email marketing, and engaging with customers. These things help you to maintain strong relationships with consumers in the future. According to a survey, you can earn or survive in these hard times.

  1. Online Sales and Digital Channels:

One of the biggest benefits of corona is that it teaches people how to channelize their online resources for increasing sales. Many small companies are using these resources and earn major revenue. Approximately 22 percent of its revenues come from online sales. You can use social media advertising, paid advertising, and many other resources for promoting your brand and products.

  1. Social Media Marketing:

Everyone knows the impact of social media on people’s lives. You can also use these resources in order to promote the product. Facebook, Google, and other social media sites are very useful for businesses and companies, especially in these crises. Moreover, this kind of marketing is very effective due to the vast use of smartphones and technology.

 

Missed Marketing Opportunities:

  1. Marketers Turn Inward for Coronavirus Problem-Solving:

Most of the marketers rely on their team members and staff in order to fight with Coronavirus and enhance their work. Many marketers missed the opportunity by not focusing on digital and online resources. This kind of approach has damaged its business and revenue system.

  1. Consumer Acquisition:

In a crisis, only loyal customers can be beneficial for your company. Many companies focus on new customers in this pandemic which results in the decrease of their loyal fan base. This kind of thing has changed their management and revenue system completely.

  1. New Joint Ventures:

It is a fact that new partnerships help businesses to grow and make an impact on the market. Due to the fear of Coronavirus, many marketers don’t affiliate with any company. This thing results in the loss of their revenues and management system. It is important to affiliate or join other businesses so that both companies can share their experience and services. In this way, they can earn a big profit and increase their sales.

 

Conclusion:

In these crises, the only that save your business is digital marketing. As a marketer, you should have to focus on digital marketing and find innovative ways. You can hire the services of digital marketers in order to run your campaigns effectively. It is important to build up strong SEO, improve your website’s design, and make it useful by adding valuable information.

 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?

 

Read More:

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Tips on Social Media Marketing for SME

by Shamsul October 21, 2019

 

In today’s day and age, social media plays an important role in our life. It has gradually taken over our lives and has now become an essential part of it with such a vast reach and presence social media marketing is the new nom in marketing

In order to fully utilize social media marketing by following a few tips can increase your presence in the market. A well-executed social media strategy can boost the product or company.

 

The following list shows top 9 social media marketing strategies a business shirt implement to increase their overall reach and gain more benefits

1- Set Clear Goals

The most important factor in marketing is to know what you plan to achieve from it. Well defined goals help in planning the marketing strategy; accordingly, it’s also so important that those goals achievable

The SMART goal strategy is beneficial to achieve a successful social marketing

S – Specific: Meaning the goals should be specific, and the desired results must be known.

M – Measurable: Meaning what level of success has been achieved, most likely in terms of percentage

A – Attainable: Meaning no far stretched goals are kept in mind, which can lead to disappointment and frustration if not achieved. In short, the goals must be practical.

R – Relevant: Meaning the defined strategy is making an impact on the final goal or not.

T – Timely: Meaning that time is of the essence, and the goals need to follow specific and strict timelines for successful monitoring.

 

2- Identifying the Audience

Effective marketing is only possible when the audience it’s being targeted at is clear. Only when the target audience is in sight, the marketing strategy begins. Setting the marketing strategy and goals to achieve it becomes much easier. The following techniques can help Identifying the target audience: learning the demographics, by doing surveys and collecting feedback through various tools. Various forums and blogs are also helpful in identifying the audience.

3- Choosing the Right Platform

The biggest mistake a company or individuals can do is to market it on multiple social media channels, which leads to exhausting of resources and efforts. Instead of focusing on multiple forums, choose a social media site by seeing on which platform the target audience is mostly on and then putting all your effort into it. The platforms are Facebook, Instagram, Snapchat, or any other so now market your product or service where your majority of the audience is present.

One smart move is to identify what social media platform the main competitor. It will help in identifying the platform much quicker, and with extensive research, one could get an insight into their audiences as the competitor would already be engaging them.

 

A few social media sites and their audiences are as follows:

 

LinkedIn: it’s the world’s biggest careers network, with nearly 500 million users.

Facebook: it’s the most common and popular social media site with over 2 million users. Unlike other platforms, it has the most regular user base.

Instagram: It focuses on the visual aspect with slightly less focus on content as a result has the highest engagement level among other platforms

Snapchat: The most popular platform amongst the youth

YouTube: it’s a video sharing platform, and a good video showing your product or service can be helpful.

Pinterest: it’s a relatively new platform and goes for it if you feel the product/service is engaging, attractive, and can be an impulse buying thing.

 

4- Higher Well Qualified Social Media Handler And Staff

One big mistake companies make is to hire incompetent employees whose wages are less. It is really important to hire professionals for this and one who knows what they are doing. A qualified manager and staff have strategic thinking which is a must in marketing. A competent person will know how to post and engage followers. These people are the voice of your company and choosing people with excellent writing skills will help your campaign and the overall company

5- Choose Quality Over Quantity

In marketing the biggest blunder, a company can do to post content constantly on their preferred media platform. It brings down the quality, and no real benefit comes out of it. A well researched and thought out post towards your target group will reap many more benefits than just simply bringing out stuff just for the sake of it. In short, one good post per week is better than posting multiple posts in a month

6- Get On The Influencer Bandwagon

Getting an influencer to post your stuff on their pages can benefit your product by up to 50%. In this regard, thorough research is required to identify the targeted influencer based on the audience and the platform where the influencer is present.

Now, this these influencer won’t just post stuff for free, and nowadays proper contracts are signed. It all depends on how much and how popular an influencer is. An influencer who associates with the product on a personal level might do this for free, in short, it all comes down to your negotiation skills and how you can fully utilize the influencer as per your needs.

7- Run Tests to Boost Your Social Media Strategy / Engaging the Audience

Who doesn’t want something free by simply tagging their friends or answering a simple question?

Having these small contests with the users could help your brand in getting a wider reach.

The contests can be as simple as giving some giveaways of your products or service to the person who wins. The most common types are tagging someone in the post, like that particular page, sharing it with your friends and other small stuff. No rocket science is involved and fruitful gains are achieved from it. In short, the product promotes itself

8- Grow Your Audience

More the eyeballs on your post more the results. It’s the job of a social media manager and influencers to focus on increasing their followers. To do this, you want the followers to subscribe to your channel, so it keeps them updated on your future posts and ultimately leads to an increase in followers.

Paid advertising is a necessity when you are initially starting your business as you need to catch the eyeballs which see your content. When a user is browsing through a social media site, these paid ads are great in reaching out to users that otherwise could not have come into contact with your post.

9- Working with the Right Tools

Using essential tools will ensure that the are social media strategy runs smoothly. These tools are most likely automation tools which help you schedule your social media content. Every business needs a different tool based on their requirements.

Tools such as Hootsuite and Buffer can make a life of social media team much easier. A few features are the Integration of different social media platforms. The ability to plan ahead about what kind of content to post and their schedule can is an added benefit.

Conclusion

The impact of social media marketing is undeniable despite being a tedious task. Any lapse in the work will ultimately cost you, customers. The tips mentioned above can help in planning your social media strategy. You could reap the benefits of this new age marketing.

 

 

October 21, 2019 7 comments
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