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8 Examples of SMART Goals (and How to Set Them)

by Shamsul

8 Examples of SMART Goals (and How to Set Them)

This post will provide eight examples of SMART Goals and explain how to use them effectively.

Setting goals is one of the cornerstones of productive and stimulating work on a daily basis. And as a manager, it is also one of your key roles: transforming the strategic objectives of the company into operational objectives, collective for your team, but also individual.

Only how many times have you set yourself goals that seemed very reasonable to you, only to realize that you did not have the means to achieve them?

Or to set goals that, in the end, never see the light of day because you postpone reaching them indefinitely?

It is to deal with this type of concern that the SMART objectives method exists.

In this article, discover this method, as well as 8 examples of inspiring SMART goals, which will help you become more productive in your professional (and even personal) life.

 
What is a SMART Goal?
 

The SMART goal concept was created by George T. Doran and first published in an article in Management Review.
 
It is a concept that makes it possible to plan clear objectives which will be understood by all the stakeholders of a project. Their other advantage? These objectives can be closely monitored to verify whether or not they have been achieved.
 
 
Want to set such objectives, motivating and challenging at the same time?
 
All you have to do is formulate an objective so that it meets the 5 criteria of the acronym “S.M.A.R.T,” namely:
 
 
Specific. Your objective must be specific enough for us to understand its purpose.
Measurable. You must be able to attach a metric to your objective, which allows you to measure whether it has been achieved or not.
 
Ambitious. Your goal should be a challenge for the person concerned and should not be too easy to achieve to be motivating enough.
 
Realistic. Your goal must also not be out of reach and must be able to be fulfilled under the conditions given to the person to whom it is set.
 
Temporally defined. You must determine a time period at the end of which you can measure the achievement of the objective.
 
 
To regularly take stock of these objectives and improve your daily management, set up follow-up interviews. A real highlight between the manager and the employee, the one-to-one interviews aim to discuss, coach, and take a step back from the actions and missions of the moment.
 
 
How Do You Set Your SMART Goals?
 

The method for setting SMART goals is not complicated but will require careful thought about the resources you have at your disposal, the timing of your projects, as well as the obstacles you may encounter.
 
Start by writing down a broad goal as it comes to mind. This will not necessarily meet the definition of a SMART objective.
 
Thereafter, you will be able to develop this objective by following the 5 criteria of this method to make it more clear and precise.
 
 
To Make Your Goal:
 
Specific: Think about the specific purpose of the goal. What will concretely serve the purpose of achieving this objective?
Measurable: Link your goal to a key metric that you can accurately measure.
 

Ambitious: Observe the resources at your disposal to achieve this objective and measure the effort required to do so.
 

Realistic: Identify the obstacles that may block the achievement of your objective.
 

Time-bound: Set a deadline for your project.
 
 
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8 Examples of SMART Goals to Inspire You:
 
Need to see this method in action? Let’s start by detailing the transition from a basic objective to a SMART objective, following the method described above.
 
Let’s say you are a sales manager, and your basic, broad objective is “I want my team to be more productive.
 
 
Now Let’s Add the 5 Criteria of the SMART Method:
 
To make it “Specific,” focus on a specific purpose. The objective can then become “I want my team to be more productive when it comes to handling leads.”
 

1- To make it Measurable, the objective then becomes “I want my team to spend 30% less time processing leads”.
2- To make it Ambitious, ask yourself if this 30% objective presents a strong enough challenge to be stimulating.
3- To make it Realistic, ask yourself if this 30% goal is achievable.
4- To make it Time-bound: Phrase this goal with a notion of time, like “I want my team to spend 30% less time on lead processing by the end of next quarter.”
 
 
 
 
Need More Examples of SMART Goals?
 
Here are a few.
 
no, Don’t say, “I want to drive traffic to the company’s website.”
Yes. Instead, say, “I want to increase organic traffic to the company website by 20% within 3 months.”
 
No. Do not say: “I want to improve the Quality of Life at Work or the social climate in my team”.
Yes Say instead: “I want to increase my team’s eNPS by X% within X months”.
 
No. Do not say: “I want this employee to become more autonomous in his time management”.
Yes Say instead: “I want to improve such employee in skills on time management, and that he can be autonomous on the subject by the end of the quarter”.
 
 
No. Do not say: “I want to work on the loyalty of our customers”.
yes, Say instead: “I want to increase the retention rate of our customers by X% by the end of the year.”
 
No. Do not say: “I want to improve my annual evaluation process”.
yes, Say instead: “I want to implement a new annual evaluation grid, in collaboration with HR, by the end of the quarter, and have conducted X interviews with employees to test its viability by the end of the year.”
 
No. Do not say: “I want to improve the effectiveness of my meetings.”
Yes. Break the initial objective into several parts, and instead say:
“I want my meetings to be X minutes shorter by the end of the term.”
and “I want to set up a meeting minutes process by the end of the quarter.”
 
 
No. Do not say: “I want to increase the efficiency of my recruitment process”.
Yes. Break the initial objective into several parts, and instead say:
“I want to collect X% more qualified applications by the end of the year.”
and “I want to increase the acceptance rate of my job offers by X% by the end of the year.”
 
 
Armed with this method and these inspiring examples, you are ready to set goals that are both motivating and effective to increase daily productivity in your projects!
 
Finally, to monitor the achievement of these objectives over time, do not forget to carry out regular interviews with your teams. Do not wait for the annual interviews to realize that the objectives set were too ambitious or unachievable. Whether HR or managerial, interviews are also real management tools to help you achieve your performance objectives.
 
 
 
 
 
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How to Re-Energize Yourself Using SMART Goals
 
 by Shamsul   
 
 
 
 
 
 
 
How to Re-Energize Yourself Using SMART Goals
 
 
 
We need constant motivation to re-energize ourselves. It is necessary to maintain your productivity level. Whether you are a manager, an employee, or a worker, you need the motivation to achieve your goals. In this regard, SMART goals can help.
 
According to a study, autumn is the season in which workers feel most productive right after their summer break. You can motivate yourself and your team members by setting specific goals or targets. Organizations or companies can motivate their workers by giving them some fresh objectives or goals. They will do their best to achieve them. On the other hand, workers can set individual goals to motivate themselves regularly.
 
By setting goals, you can track or measure your progress. They also help to define priorities and increase your knowledge in a specific way. You can literally increase your skill level by setting a particular target. However, it is slightly intimidating to set goals. If you don’t know how to achieve predefined goals, this article will help you because we will discuss SMART goals.
  
Examples of SMART Goals
 
The architect of SMART goals was George T. Doran. He developed SMART goals in 1981. The sense of SMART goals in your real-life context is essential. How can you use them to re-energize yourself?
 
Specific: This is the first aspect of SMART goals. The main motive of this framework is to gather detailed information and present it in a clear form. It reduces the risks of doubts. When everything is specific, then you can easily achieve your desired goals.
 
Measurable: Assigning a specific number to your goals will help to meet deadlines. You can easily know when to accomplish a goal.
 
Achievable: Set an attainable goal. This kind of goal will motivate you in your difficult phases so that you can do it or achieve it. For example, it is not impossible if you have never written an article but want to write. It is an achievable goal.
 
Relevant: Set appropriate goals that connect you to your original aim. For example, it doesn’t click with your context if you are working in an IT sector but want to learn different dance moves. A relevant goal can eventually boost your performance, and you can contribute well to your company.
 
Time-bound: In this section of SMART goals, you have to set a deadline to achieve a target or goal. It will impact your productivity if you don’t reach your goals within the timeframe or end date. However, achieving your goals before a particular deadline will surely re-energize you.
 
 
Balancing Personal and Business Development
 
If you are setting individual goals to enhance the strength of your organization, you should focus on both personal and business goals. Your goals should contain a specific message. See what the goal of your organization is. Harmonize your goals with your organization’s goals. Some organizations focus on personal development, but some focus on business development. It would be best to address both domains when setting your goals. It is crucial to encourage your team to achieve your goals.
 
 
Final Thoughts
 
You can easily re-energize yourself using SMART goals. They keep you on the right track and continuously motivate you to achieve your goals. It would help if you discussed your plans with your team members and managers to make them achievable.
 
Try to take feedback from your consumers or team members to improve your goal-setting process. They can offer fresh ideas and new things. You can also collaborate with relevant people or organizations to achieve your goals in a better way.
 
 
 
 
 
Contact Our Team
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help writing content to drive more traffic and boost conversions, get in touch through Contact our team.
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
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WANT TO DEVELOP AN EFFECTIVE MARKETING STRATEGY FOR STARTUPS? IMPORTANT TIPS
 
 
 
 
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Want to Develop An Effective Marketing Strategy For Startups? Important Tips
 
 by Shamsul   
 
 
 
 
 
Want to Develop An Effective Marketing Strategy For Startups? Important Tips
 
 
Suppose marketing is new for you and you don’t know how to initiate a business, launch a product, or develop an effective marketing strategy. It looks overwhelming to run a startup, especially if you are a beginner. In that case, it isn’t easy to manage day-to-day operations. Challenging and complex industries are often named traditional or boring industries. A market with more competition is referred to as a tough market. A specific product can only attract a particular audience niche.
 
Is it possible to market your brand and products in boring industries? Well, yes. But, it is slightly challenging, and you have to develop an effective marketing strategy for boring industries. If you operate in a boring industry and want to market effectively, the tips will help you.
 
 
Identify Your Market Audience
 
Investing a huge budget on marketing without knowing your audience destroys your budget and your effort. Promoting your product without a clear message can’t help you to attract a large number of audiences. So, before marketing your products or services, you must identify your market audience.
 
After identifying your market audience and the people you are going to do business with, you can effectively make a good idea about how to market your company in boring industries. You must also identify their goals and requirements. The Buyer’s persona is one of the most critical things in this matter. It can help you establish your customer. You can do market research to find the Buyer’s persona. You can also make assumptions based on their preferences, education, age, and demographics. In this way, you can identify the diversity of your ideal customers and you can offer solutions accordingly.
 
Keep in mind that these personas are not real. They just represent your ideal customers and their preferences. On the basis of these personas, you can make effective marketing strategies to target your customers or audience.
 
 
Create a Recognizable Brand | Effective Marketing Strategy
 
After knowing your ideal audience, you now need to establish a brand that represents your audience. Your brand name and logo should be different from your competitors so they can easily recognize you. It is a useful way to create a big impact on your target audience. You can consider each and every factor in this matter, from logos to names, colors, fonts, graphics, etc. But, you must be consistent in your performance to stay relevant. Try to establish an emotional connection with your audience. Here, you must focus on the following factors for better results.
 
 
Choose Your Focus
 
For some customers, a brand is everything. You must try to focus on building your brand’s personality and reputation. You must know your USP and value proposition to get a competitive advantage. Write a complete description of your brand. Make your brand more visible so that everyone can find you.
 
 
Select a Brand Name | Effective Marketing Strategy
 
You must select a catchy brand name because this small thing can make all the difference. Your brand name impacts your marketing and business approach. Consider a relevant brand name that goes right with the services or products you offer. Do not try to steal your competitor’s name. When you choose a unique brand name, your customers can easily find you and your recall value will also increase.
 
Your brand name affects your domain, so be careful. You can take help from experts if you don’t know how to choose a brand name.
 
 
Choose a Slogan | Effective Marketing Strategy
 
You should write your slogan as a brand to make things more interesting. It can do marvels for you and your brand. It can give a clear idea to your customers about your brand, products, and services.
 
You can promote your slogan on different channels. You can easily write a tagline for your brand. However, your motto should be clear and concise. A brief, bold and catchy slogan can enhance the value of your brand.
 
 
Choose Your Brand’s Fonts and Colors
 
Just like your brand name and slogan, your brand’s colors and fonts must be unique. They shouldn’t match with your competitors’ colors and fonts. Your fonts and colors should reflect your brand. From your homepage to other pages, there must be some relevance in your brand’s colors and fonts. You can use any type of color palette that you think can represent your brand effectively.
 
 
Design Your Logo
 
When you hear about any brand, the first thing that comes to your mind is its logo. You can’t neglect the importance of your brand logo. So, you have to design your brand logo so that people can recognize you without knowing your name. In short, your brand logo is the front face of your brand. A logo should be scalable, distinctive, and recognizable. You can use any type of brand logos, such as an abstract or word logo. For example, everyone knows about Google and its color palette. You can take many examples in this regard, such as Nike, Adidas, Starbucks, etc.
 
 
Establish Your Branding | Effective Marketing Strategy
 
Now, you have done everything successfully. This is the time to tell your brand story to your audience by developing your branding. You can explain your brand, aim, and motive. In short, it is a useful way to interact with your audience. Your branding must be unique and distinctive. You can also motivate your customers through your story.
 
 
Establish a Digital Presence | Effective Marketing Strategy
 
Right now, every business and brand is moving to digital. So, as a brand, you must have a strong digital presence. In this way, your audience can search for you and learn about you online. Online presence is also useful for boosting sales and customer engagement. Whether you are running a clothing brand, a restaurant, a bank, or anything in between, you should establish a strong online presence. The biggest advantage of this is that your audience can easily share and communicate with you. It can increase your brand’s authenticity.
 
In order to make a digital presence, you must develop a website. This is the first place your customers will love interacting with your brand. Moreover, there are so many other channels, like social media, that you can consider connecting with your audience. Plus, it is necessary to have a social media presence in this advanced business era. You can target every age group and class of customers through these channels. The best thing is that it is extremely easy to make a presence on social media platforms like Twitter, Facebook, Instagram, etc. You can share your brand story, videos, and products on your social media pages. It is one of the most trending types of advertising.
 
 
Set a Budget and Stick to It | Effective Marketing Strategy
 
First of all, you have to set a particular budget for marketing. There is no need to spend your entire budget on this thing. This thing is more important for startups and new businesses. You have to set a budget carefully and then stick to it. If you spend your budget unnecessarily, then there is a chance that you can face financial problems.
 
In order to allocate a specific budget for marketing, you need to see the big picture first. If you have a surplus budget, then you can spend a huge amount. Otherwise, a small budget is also enough for marketing. Invest in brand awareness and brand assets so that you can achieve your desired goal.
 
Know your operational costs, both anticipated and current. From taxes to fees and other costs, you should evaluate each and everything carefully. In this way, you can find out how much budget you need to run a successful marketing strategy.
 
Spend your budget on the right things, such as brand awareness, logo, web design, etc. Manage your important marketing campaigns first.
 
Define a clear limit. You must know about your available resources. In this way, you can easily tackle unexpected expenses.
 
 
Create SMART Goals and Monitor Your Progress
 
Here, SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. You should set SMART goals because they are beneficial for generating traffic. You should create more than 10 sales-focused blogs to drive traffic. These SMART goals are easily achievable and can give your small business or startup a new boost. As a result, you can effortlessly obtain your goals.
 
There are so many valuable benefits of SMART goals for your startup. It includes many factors, such as digital strategy, content strategy, social media management, and other relevant things. With the help of SMART goals, you can easily focus on your main business target.
 
 
 
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help in writing content to drive more traffic and boost conversions, get in touch through Contact our team.
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
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How to Achieve More by Setting SMART Goals
 
 by Shamsul   
 
 
 
 
 
 
How to Achieve More by Setting SMART Goals
 
 
If you want to be a successful person, then you need to define your goals. Every student and business professional knows this. Still, we can’t achieve some goals in everyday life. It creates a massive difference in how you define and set your goals. Set those goals that are actionable, motivating and favorable for the business. SMART goals contain all these factors.
 
 
 
Why Setting the Right Goal is Necessary?
 
Sometimes, we set unrealistic and indistinct goals. Sometimes, we set no deadline for a goal, or the deadline is too tight. You make so many errors when setting goals. However, you need to set goals in your life if you want to achieve something more significant. Goals keep you on the right track. Whether you are a worker, student, or anything in between, you can’t achieve status in life without goals. They keep you motivated and enhance your skill level. In some cases, setting goals won’t be so effective. On the basis of five particular criteria that are “SMART,” Locke and Latham showed that you could achieve the best results by following SMART.
 
 
 
What are SMART Goals?
 
SMART is the acronym for Specific, Measurable, Attractive, Realistic, and Timed. It is also used in alternative terms but with the same meaning.
 
Specific:
 
As the name depicts, you need to set your goals precisely and specifically. Set your goals accordingly and also mention your desired outcomes. Set positive or constructive goals like ‘I want to lose weight,’ I want to make my company more profitable, etc. There should be no room for any explanation.
 
Measurable:
 
Whether qualitative or quantitative, your goals can consist of anything. It is necessary to describe your goals clearly so that they can be tested. Find important measurable such as weekly or monthly sales, revenues, or the number of conversions.
 
Attractive:
 
If your team is working together, then set an attractive goal, so everyone feels engaged. Achieving something bigger is not bad, but do not set the goal too high. Unrealistic goals can kill motivation or passion. You need to check the availability of time and available resources in order to define realistic goals.
 
Realistic:
 
It is the main thing that you should keep in mind. If you want that your team members accept responsibility, then set realistic and achievable goals. Without commitment and motivation, you can’t achieve even a smaller goal.
 
Timed:
 
Set the right and clear deadline so that employees feel motivated. Setting a specific deadline for each goal will increase the chances of success. Follow up on the progress on a daily, weekly, or monthly basis. This thing will give a boost to your employees.
  
Sample Application for SMART Goals:
 
It looks very overwhelming to set a specific goal. You need to go through so many variables to determine your goal. It requires so much mental effort. But, regular practice will make things easier. The following examples will you how you can set goals by using SMART goals,
 
 
1- If you are not satisfied with your job, then you can set a goal like that “I want to change my job”.
 
2- If your company is not generating good revenue, you can set a goal “we need to increase our profits”.
 
 
Advantages and Disadvantages of SMART Goals:
 
Every technique or method has its own benefits and drawbacks. The same goes for SMART goals. Here we have evaluated some major advantages and disadvantages of SMART goals,
 
 
Advantages:
 
  • Helps to Achieve Goals:
 
When you decide to go on a trip, you know what you need to pack in your bag. So, SMART goals help to achieve goals better and easier. In short, they are a good starting point.
 
  • Helps to Clear Priorities:
 
By setting your goals, you can easily understand your priorities. When you have a clear picture of your priorities, you and your team members feel motivated.
 
  • Enhances the Success Rate:
 
The chance of success increases to almost 50 percent when you have specific goals and clear priorities. So you can say that SMART goals play a huge role in your success.
 
 
Disadvantages:
 
  • Encourage Mediocrity:
 
You need to set realistic goals when it comes to SMART goals. As a result, you can pursue your visionary goals.
 
  • Hinder Motivation:
 
If your goals are not ambitious, they will kill your motivation. It is a serious disadvantage of SMART goals.
 
  • Puts Pressure:
 
You have to set a specific deadline for each goal that puts pressure. Some people can’t handle this pressure and it is disastrous for them. It proves counterproductive that is not good for you and your business. 
 
 
Is Smart Goals a Suitable Method?
 
Goals drive your business. It depends on how you set your goals. SMART is a proven tool for achieving more. You can achieve any milestone with the help of this tool. You can boost success chances with this particular technique. However, each method has its own benefits and drawbacks. Do not set too tight deadlines because they put unnecessary pressure and decrease productivity. You should stay away from such things in order to avoid counterproductive results.
 
Moreover, if you are not comfortable with SMART goals, you can go to alternatives. You can try the KRAFT Model, the ALPEN method, or the WOOP method. They are proven techniques for improving productivity and gaining desired results.
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help to write content to drive more traffic and boost conversions, get in touch through Contact our team?
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
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