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A Complete Guide to SEO and Guest Blogging

by Shamsul

A Complete Guide to SEO and Guest Blogging

 
If your goal is to enhance your brand’s authority, then guest blogging is the most useful method. It can help target new customers and improve your ranking on search engines. If you are a starter and want to learn SEO and guest blogging, this post is definitely for you. You will learn how to create guest blog posts that can target the right audience. You must know or define your audience to create a winning blog post strategy. With SEO, you can make impactful guest blog posts.
 
 
How Does SEO Rank your Website Higher?
 
SEO is a necessary practice to increase your site’s ranking on search engines like Yahoo, Google, Bing, etc. When your website’s rating improves, there is a maximum chance that more people will find it easily. But, most people don’t know what SEO is and how it improves your website’s ranking. Keywords play the most important factor in SEO. Using targeted keywords in your content will help to make it accessible to a large number of audiences. Your content will automatically appear when people search for something relevant to these keywords.
 
It is important to optimize your content or site for the right keywords so that your site or content can get a higher position in the search results. Create keyword-rich content to appear higher. If you intend to write a blog or article, you must think about the right keywords to include in your blog. But, including keywords is not the only thing in this scenario. Your article or blog should be informative and exciting. Write useful and relevant articles because people only want to read the right and correct articles.
 
Besides SEO, there are many other factors, such as site navigation and code structure. They are also very important for getting a higher spot in search results. In a nutshell, SEO is a difficult thing, and you can only learn it if you do the right things.
 
 
4 Simple Steps for a Winning SEO Strategy
 
First of all, you have to learn the basics of SEO. The following 4 simple steps are essential for a winning SEO strategy,
 
Conduct keyword research
   
 
Optimize your site or content for SEO by adding the right keywords
 
Promote your site using guest blogging
 
 
Track your Progress
 
As we have mentioned above, SEO is complicated, and it takes time to understand how to create a winning SEO strategy. But, the above-mentioned four steps can help you in this regard. You can establish a strong foundation and can get long-term results. Want to learn SEO? Keep scrolling.
 
The basic purpose of SEO is to improve the visibility of your website and its ranking on search engines. As a result, you can get the maximum traffic and audience. You are wrong if you think it is extremely difficult to do search engine optimization. We will tell you how to do SEO effectively and efficiently.
 
 
Use Keywords
 
When it comes to building solid search engine optimization, keywords are the most important factor. First, you have to conduct proper keyword research for your website and find relevant keywords. Use these keywords to boost traffic. This is a must step in this process.
 
 
Use Keywords in Your Titles and Descriptions
 
You have to use the right keywords in your descriptions and titles. This step will help you rank your pages higher in search engines.
   
 
 
Make your Website Mobile-Friendly
 
You should make your website mobile-friendly because more and more people are accessing the internet through their smartphones. Optimize your website for all types of intelligent devices, such as tablets and phones.
 
 
Take help of Social Media
 
To effectively promote your website, social media is the right and most suitable platform right now. You can attract millions of people at once with the help of social media marketing. You can consider Facebook, Email, LinkedIn, Twitter, and other channels to promote your content to your audience.
 
 
What is the Crucial Role of Link Building in SEO?
 
For search engine optimization, link building is the most crucial thing. Links are the most important ranking factors on Google or other search engines. Unfortunately, most people don’t know what link building is. There is no doubt about it that link building is extremely important for SEO. Google determines where to rank your website based on link building. It has the ability to instantly boost your website’s visibility.
 
You should focus on quality instead of quantity while building links. High-quality links can effectively work better than low-quality links. You have to find the relevant niche interested in linking your content. Besides link building, article marketing is another suitable method to get links.
 
 
Tips for Guest Blogging for Beginners
 
Regarding website marketing strategy, nothing can work better than guest blogging. You can establish connections with bloggers by posting and publishing articles on their blogs. This is a useful way to get more traffic and enhance your search engine rating.
 
Write high-quality and relevant content for a blog. In this way, you can get the correct exposure and traffic.
 
Your articles must be well-written and exciting. As a blogger, you can create a great impact by writing interesting articles.
   
 
Try to promote your content on social media platforms. This way, the maximum number of people can easily find you.
 
Link building is a crucial thing. So, don’t ignore this when writing articles.
 
Whether your target is to improve your search engine ranking, drive traffic, or build relationships, guest blogging can do it and it is a great way to do this right now.
 
 
How to Write a Guest Post?
 
If you are a starter and want to write a guest post, then you must learn some basics of writing a guest blog. You can make your content visible on search engine pages with the help of guest posting. Your guest post should be between 500 and 1000 words. It should be exciting and informative. Make sure your content should be relevant and well-written.
 
 
4 Steps When Publishing Your Guest Post
 
Stay relevant and write informative and useful content.
 
Convey your message clearly and check for mistakes before publishing.
 
Don’t forget to proofread and edit your content.
   
 
Promote your content on social media.
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help in writing content to drive more traffic and boost conversions, get in touch through Contact our team.
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
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Better TipsBusinessManagementMarketingTrendingWriting
 
Importance of Pinterest Referencing for Professional Blog
 
 by Shamsul   
 
 
 
 
 
 
 
Importance of Pinterest Referencing for Professional Blog
 
 
Pinterest referencing must be one of the pillars of your strategy if you want to use this platform to spread your expertise and make your professional blog known. To be referenced in the Pinterest search engine, you need to use keywords and optimize your pins. You will also need to understand how SEO works on Pinterest and implement optimization in other strategic places. So, what do you require to know to work on your natural referencing on Pinterest? I will tell you everything in this article!
 
 
SEO, Referencing, Optimization… What Does That Mean?
 
First, let’s review the terms you need to know. Natural referencing is having well-ranked content in search results, Google or Pinterest, without the need for paid advertising. This is what allows you to have organic visibility and traffic, which are therefore free—betting on natural referencing means ensuring the sustainability of your content strategy. Once the content is well referenced, it can, in fact, remain effective for months and years.
 
We do SEO and optimization for search engines to succeed in natural referencing. This optimization involves a variety of strategies and techniques to be applied to its content to improve its search ranking.
 
 
How does Pinterest SEO work?
 

Pinterest is not just a social network. It is, first and foremost, a search engine. We use keywords to work on our natural referencing by optimizing our content.
 
Pinterest referencing, therefore, allows you to have more visibility on the platform. This is what will ensure that your pins will be well distributed to your ideal audience. Pinterest SEO has a lot in common with SEO techniques used for Google, but with less complexity. If SEO is still something new to you, Pinterest will be a great way to get started and understand the basics.
 
 
How to Promote your Business on Pinterest?
 

A company that loves to make itself known through Pinterest must integrate natural referencing into its strategy. Pinterest’s search engine functionality makes it nearly impossible to stand out without SEO work. This is the key to visibility.
 
As an entrepreneur who wants to integrate Pinterest into her digital communication, you must start by understanding this aspect of the platform, then do some optimization. This optimization will allow you to communicate directly with the Pinterest algorithm to make it know what your pins are about so that it shows them to the right people.
 
 

How to be well referenced on Pinterest?
 
To be well referenced on Pinterest, it is therefore necessary:
   
 
Know your ideal audience;
Search for relevant keywords for its target and its content;
optimize your pins and profile;
have a pinning strategy aligned with the latest best practices.
Each step plays an important role in your Pinterest SEO, which has several objectives. The primary goal is to increase your visibility by ensuring that the algorithm will more widely distribute your content. But you want to reach your ideal audience, not just anyone on the platform while perpetuating your content to have a long-term strategy.
 
 
5 Tips for More Visibility Thanks to Pinterest SEO
 
If you are serious about knowing about Pinterest SEO, here are five tips to help you tackle this challenge better.
 
1- Make Pinterest SEO a priority in your strategy.
 
SEO is not an optional detail at all on Pinterest. If you want to get results, you have to give importance to it. It is one of the pillars of your strategy. The time you will provide him with will not be wasted.
 
It’s simple: without SEO, you have little chance of seeing your pins take off on the platform. SEO is the first step. Yes: to have more traffic, more subscribers, more commitment… Your pins must already be seen, and that is the role of natural referencing.
 
 
2- Understand How the Algorithm Works
 

Who says search engine and SEO? Pinterest necessarily says algorithm. The algorithm decides which pins will be shown to which users. The mission of your SEO is to communicate with this algorithm. You will give him all the information he might need to understand what your content is about and who it is for.
 
To communicate well with the algorithm, you need to know how it works. In addition to optimization, two elements are particularly important to make you “see well” with him: providing regular efforts on the platform and often pinning new content.
 
 
3- Thinking About SEO Globally
 

The most talked about element when talking about Pinterest SEO is pin descriptions. And indeed, this is where SEO is most important. Optimized descriptions are essential to ensure that they are well referenced and distributed on the platform.
   
 
Limiting ourselves to the descriptions of its pins would, however, be a mistake. To benefit from the full power of Pinterest SEO, you must see things as a whole and optimize your actions at all levels.
 
Therefore, SEO is also important to your profile, especially in your tables and blog. An article optimized for natural referencing is not only advantageous to stand out in Google search results. Optimizing your articles will also serve your Pinterest referencing.
 
 
4- Choose your Keywords Carefully.
 

Keywords are at the heart of Pinterest SEO. They are the ones who will really allow you to make the link with the algorithm and with your audience. So, for your Pinterest SEO to be effective, you need to use the right keywords.
 
Being well referenced on a cooking recipe is of no interest if you are an interior decorator! Choosing your keywords is, therefore, an important step in your optimization. You will have to turn to keywords used by your audience and consistent with your ecosystem of offers and content. You will also need various keywords to reference you on all the important topics for your audience and your theme.
 
 
5- Create Idea Pins
 

My final tip for boosting your SEO on Pinterest is to create idea pins. Creating a pin with an idea is not SEO, even if you will have to be careful to optimize this pin with keywords. But it’s crucial because idea pins have a lot of exposure on Pinterest right now.
 
Creating idea pins will boost your profile and reinforce your SEO work to grow your account a little faster.
   
 
 
How long does it take to be listed on Pinterest?
 

You need more exposure to grow your business, and so you can’t wait to reap the rewards of your Pinterest SEO. I completely understand you, but unfortunately, you often have to be a little patient with SEO.
 
With social networks, we are used to immediate gratification because the content has a short lifespan. With natural referencing, the opposite happens: the results are not necessarily immediate, but there is a snowball effect.
 
When your optimization starts working, your accumulated efforts make your Pinterest account grow faster. It is also a long-term strategy. Once your account is well launched, you continue to benefit from your positioning in search, even if you no longer have time to pin as much as before.
 
 
The time it will take for your pins to rank well depends on several components:
 
the queries on which you want to position yourself and the competition: the more competition there is, the more difficult it is;
the type of content: idea pins are distributed in mass much faster than standard pins;
your mastery of SEO: if you are a beginner, you will surely need a little more time to learn how to use natural referencing techniques properly.
 

Some pins can be referenced very quickly with a good SEO strategy and in an uncompetitive niche. But prepare yourself instead to have to wait a few months before you can really observe the results of your natural referencing.
 
 
How to Become an SEO pro for Pinterest?
 

I hope you now understand better why natural referencing is essential on Pinterest! To help you decipher the most critical components of this pillar of your strategy, I have created a targeted program dedicated solely to Pinterest SEO.
 
Sign up for the newsletter, so you don’t miss any post of wiselancer.
   
 
📌 Pin this article on Pinterest to find it later!
 
 
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help in writing content to drive more traffic and boost conversions, get in touch through Contact our team.
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
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Better TipsBusinessManagementMarketingTop 10TrendingWriting
 
Why SEO is More Important Than Ever? 5 Honest Reasons
 
 by Shamsul   
 
 
 
 
 
 
Why SEO is more important than ever? 5 Honest Reasons
 
 
The recent pandemic of COVID-19 was one of the biggest disasters of the century. It has changed the lives of people around the globe. Due to the implementation of strict social distancing measures and lockdowns, shopping and social gathering activities shifted online. Many companies and businesses have adopted digital work and remote work activities. In order to keep your business relevant in the market, you need to invest in digital campaigns heavily. SEO (Search Engine Optimization) campaigns play a huge role when it comes to increasing organic searches. It helps to obtain the anticipated search results. It is crucial to retain your customer base and their loyalty.
 
According to several authentic reports, the contribution of organic searches and paid ads is huge in driving website traffic. Suppose you are running an online business or company. In that case, you must improve your search engine optimization (SEO) strategy in order to get the results of your choice for your company. Why SEO is more significant than ever? We will tell you five important reasons in this article that fully explain why SEO is more important than ever.
 
 
1- SEO-based Content Always Remain Evergreen
 
Developing relevant and valuable content based on your market or business will help to create evergreen content. Integrating evergreen content with hot or trending topics is a good practice. It will help you generate traffic for your website or business. As a result, you can prepare for the future easily.
 
With the passage of time, SEO-based work will improve. It is necessary for companies and businesses to adopt search engine strategies to drive traffic.
 
 
2- SEO Will Continue to Dominate
 
Organic searches and paid campaigns dominated during the COVID-19 pandemic. The future of organic searches is bright and it will continue to grow in the future. When it comes to promoting a brand, many marketers have faith in SEO, and they think it is the most substantial and stable strategy to promote your products or services. There is no doubt about it that SEO is an inexpensive marketing channel that gives encouraging results.
 
According to advertisers, several businesses and companies are investing in marketing campaigns to boost their sales and customer base. For both B2B and B2C sectors, SEO is the most effective advertising channel.
 
Many US-based companies and other big businesses are dedicating a specific budget for their SEO strategies as compared to other paid digital campaigns such as display ads, digital video, and social media. Explained in short, SEO-based campaigns are growing day by day.
   
 
3- SEO Provides Optimized Telecommuting
 
As we mentioned above, SEO marketing campaigns are highly crucial for every business sector. But, its demand in B2B sector is growing day by day. Businesses that are operating online will need SEO marketing campaigns to boost traffic.
 
SEO is a fully developed marketing tool and it is growing in terms of popularity. According to SEO experts, we are experiencing huge growth in SEO marketing campaigns because of the enhanced number of searches and voice control. Further advancement in the SEO ecosystem will optimize telecommuting.
 
 
4- SEO Gives a Competitive Advantage
 
SEO-focused marketing campaigns are also crucial because they allow SMEs (Small and Medium Enterprises) to take a competitive edge over others, including bigger competitors. They can utilize SEO channels in a better way because of having limited product lines and services. They can leverage SEO in favor of their business. For SMEs, SEO is the ideal marketing tool to engage your audience, build trust, and enhance brand awareness. Being a big company, you have to put your SEO efforts on a range of things. Develop evergreen content, focus on your market trends, and take maximum advantage of SEO.
 
 
5- SEO Will Promote Future Business Campaigns
 
As a company, you must find effective ways that can help you strengthen your relationship with your customers. Investing in SEO channels will help to get your desired outcomes. It plays a big role in building the foundation of your movements. In this way, you can convert your customers into loyal ones.
 
Companies using SEO channels can expand their business and reach in the future, especially after the pandemic of COVID-19. According to the marketing experts, this is the right time to invest in SEO marketing campaigns. They will help you in your crisis or bad days.
 
 
Best SEO Practices
 
There is no doubt about it that SEO is a great marketing tool for any size of business. How to utilize SEO practices in a better way to get maximum results? There are several factors that you need to consider while adopting SEO campaigns. You must focus on catchy keywords because they can help to make your position better on Google and other search engine platforms. It is crucial to appear on the first page of Google. According to a study, over 75 percent of users didn’t go on the second search page because they get everything from the first page. Below, we have mentioned some of the best SEO practices that you can utilize for your company or business.
   
 
 
Add Keywords in the URL
 
To make your content visible to visitors, you must develop a well-structured URL. Developing a great URL makes it easy to understand, short, and effective. Avoid utilizing words to create them concise and short. Always include your main keywords in your URL to enhance its position on Google.
 
 
Optimize your Site
 
Improve your reputation on Google so that visitors can get what they are looking for. It will increase customer satisfaction when you optimize your website. You can optimize your website by obtaining great page speed and reducing intrusive popups. Use videos, images, subheadings, and screenshots in your content to optimize your site. You can also improve the readability of your content by using white space.
 
 
Create Content That Supports Search Intent
 
In order to enhance your visibility of content with search engines or Google, align it to user intent. You should harmonize yourself with the search intent in order to obtain this. If you are writing your content, then use the appropriate action words. Transactional, informational, commercial, and navigational user intents are common.
 
The visitor’s intent is to find a specific website or app in navigational intent. When it comes to looking for specific data or information, the user’s intent is informational. Commercial intent is when a user is looking for a service or product. The user’s intent is transactional if the objective is to buy something. So, aligning your content with the user’s intent is vital.
 
 
Create Catchy Meta Descriptions and Title Tags
 
Google gives huge importance to a content’s meta descriptions and title tags. During search queries, title tags play a big role, while meta-descriptions impact CTR (click-through rates). Both things create a huge impact on the visibility of your content.
 
It is important to create descriptive but concise. It is crucial to avoid stuffing keywords and adding the same title tags. Don’t forget to add target keywords and align them with search intent in order to boost traffic.
 
Your data description should contain a maximum of 160 characters. Moreover, they must show your main title or topic. It should be unique and write a meta description for each topic.
   
 
 
Use Optimized Images
 
Add images to your content because they are useful in enhancing users’ experience and making your site appealing. There are so many types of advertising types that can help to generate immense traffic effectively. Moreover, they can affect your page’s speed, but there are many tools to enhance the speed. So, that’s not a sign of worry. Optimize your images in order to eliminate this problem.
 
You can use JPEG or PNG image formats for pictures and they will not impact the speed of your page. There is no shortage of tools that can compress pictures in just a matter of seconds. Hundreds of free image compressing tools are available on Google. A slow loading strategy is another useful way to load your videos and pictures without affecting the speed of your page.
 
 
Post-Long-Form Content
 
Post-long-form articles on your site with target keywords. They do well on Google’s ranking and help to drive traffic to your site. It is crucial to distribute keywords in your article thoroughly in order to target your potential customers. Posting long articles of above 3000 words can be a useful practice for SEO. According to a study, long-form articles work better than short-form articles on Google.
 
 
Use Quality Backlinks
 
Backlinks are another important thing utilized by Google when it comes to ranking web pages. They can create problems sometimes but we recommend you to use authoritative backlinks. You can also copy your competitors’ backlinks when developing quality backlinks for your website. You can take the help of different tools to copy your rivals’ backlinks in order to build effective backlinks.
 
 
Add Internal Links
 
When it comes to enhancing your ranking on Google, nothing works better than internal links. If suitably used, you can create all the difference on Google’s ranking. These internal links will tell Google about the topics that you post on your site and provide hierarchy data for your site. Integrate your low-performing pages with top-performing pages to optimize your site. It is essential to keep your content relevant while linking. You can also check the standard of your internal links by using different tools available on Google free. In this way, you can easily fix internal link errors.
 
 
Enhance Your Page Speed
 
If your page shows slow loading then it can frustrate your users or visitors. They will never visit your site again. It is imperative to optimize the speed of your page in order to avoid this issue. There are numerous tools available that can help you test your speed. These tools can also suggest strategies to boost your page loading speed. Compressing videos and images are two useful ways in this matter. Also, you should minify CSS files and JavaScript to speed up the page speed. Make sure that your site works on every type of device.
   
 
 
Summary
 
You can engage with your customers by developing an effective SEO campaign. The above-mentioned SEO practices are highly useful, and you can incorporate them into your marketing campaigns in order to increase the visibility of your content. You can take the help of a qualified SEO expert.
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help to write content to drive more traffic and boost conversions, get in touch through Contact our team.
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
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  Search Engine Optimization  
 
 
BusinessMarketingTop 10
 
Best 10 Interview Questions for SEO Experts
 
 by Shamsul   
 
 
 
 
 
 
 
Best 10 Interview Questions for SEO Experts
 
 
 
Total words count – 628
 
Estimated Reading Time – 4 Mins
 
Estimated Speaking Time – 6 Mins
   
 
 
 
Search Engine Optimization (SEO) is a way of marketing to promote the web pages in top search engines like Google, Yahoo, Bing and Ask and increase the visibility of a site or page. To get top position, experts have to follow legal, real and recommended methods. When a company is going o recruit an expert, then it more probably asks the following 10 questions.
 
 
 
Do You Own a Google Authorship?
 
For an SEO expert who is going for an interview, the Google Authorship might be a plus point, but if someone does not have it, then it is not a matter of concern. It is generally a way to interact more audience with your potential and skills by providing the address and face to written and published content.
 
What Do You Mean Google’s Algorithm Updates?
 
Google’s Algorithm is a technical way to give ranking websites that deserve top position by their rich content, real working, and uniqueness. This ranking system depends upon originality, uniqueness, and usefulness of a site or its material for the users. Recently famous Google’s Algorithm updates are Penguin, Panda, and Hummingbird.
   
 
What is Your Thinking about Google’s Penalty?
 
When there is any violation of Google’s Terms and Conditions, then a manual action is taken by Google against webmasters or web owners for this. Web tools are used to penalize someone for any violation or breaching a contract with Google’s policies.
 
Which Technical Part is Compulsory for SEO?
 
There is HTML as the part of SEO that is simple to be understood. However, additionally, the experts and professionals must be well familiar with server-side lingo like robots.txt, 301 and 404.
 
What is the Value of Web Content for Effective SEO?
 
Web content is known as the King of SEO and without content, you will never be able to start your site. Basically, SEO friendly contents with unique and less competitive keywords will help professionals to link and make the visibility of a site better for achieving good ranking.
 
How Do You Link and Optimize SEO with Social Media Networks?
 
Today, Social Media Networks are the best sources to drive organic and regular traffic to a website. If you are willing to do SEO with social media, then for this you must go for the shares and like son these networks by sharing all posts on affiliated social accounts to get more social signals. There must be a close integration between SEO tools and social media networks.
   
 
How Do You Build the Links?
 
Relevant and theme-based linking might be progressive and beneficial. If you are going to link a Website of watches, then you must choose high PR sites relevant to your keyword that will yield expected outcomes with more traffic. Secondly, you must view the theme of a site where you are linking and post the link according to keyword or type of website.
 
Which SEO Tools Do You Use?
 
Basically, without having good command over SEO tools you cannot step forward and achieve anything. So, for better and quicker results, I mostly prefer Google Analytics, Google Webmaster Tools and BrightEdge.
 
How Do you use Best SEO Practices and Black Hat SEO?
 
Black Hat is a short way of solutions that may get your website or blog penalized. However, in the early days, it was White Hat SEO that is now Black Hat. Anyway, right, recommended and real techniques are the only way to get succeeded and achieve whatsoever our targets are.
 
Have You Been a Part of Online SEO Community or Any Other Company?
 
Sure, there are many online SEO communities in which I got affiliated for working and learning. I mostly have been the part of WebMasterWorld, SearchEngineLand and SERoundtable.
 
   
 
 
 
 
 
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