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Samsung

Samsung SWOT Analysis
BusinessManagementMarketingSWOT & PESTLE 

SWOT Analysis of Samsung – The 2nd Largest Tech Company Globally

by Shamsul November 25, 2021

SWOT Analysis of Samsung – The 2nd Largest Tech Company Globally

SWOT Analysis of Samsung

 

Introduction:

Samsung is the 2nd largest tech company globally, and it produces intelligent electronic devices. Samsung Electronics Co., Ltd is a prominent South Korean multinational company. It is famous for its innovative and evolutionary progress in the digital sector and is a renowned global brand in consumer electronics. It is also known for producing various equipment, including semiconductors, telecommunications, home appliances, and electronics. This universally acclaimed brand is a pioneer in the smartphones section. Currently, it is the biggest manufacturer of smartphones, tablets, and other tech products. It has fully functional branches in more than 70 countries, and they sell hundreds of products to different regions and countries. Let’s review on SWOT Analysis of Samsung.

Company: Samsung (Korean: 삼성)

Founded: March 1, 1938, in Daegu, Japanese Korea

Headquarter: 40th floor Samsung Electronics Building, 11, Seocho-daero 74-gil, Seocho District, Seoul, South Korea

Key People: Lee Jae-yong (Chairman)

Products: textile • aerospace industry • electronics • home appliance • semiconductor • information technology • smartphone • manufacturing • electronic system

Area Served: Worldwide

No. of Employees: 267,937 (Dec 2020)

Global Annual Revenue: around 237 trillion KRW (approximately 200 billion U.S. dollars) (2020)

Net Profit: around 26 trillion South Korean won, or 22.37 billion U.S. dollars. (2020)

Lee Byung-Chul is the founder of Samsung, who founded this company in 1938. It initially started its business as a trading company, but in the late 60s, it evolved as a leading electronics manufacturer. Let’s highlight Samsung’s strengths, weaknesses, opportunities, and threats.

Strengths of Samsung – SWOT Analysis of Samsung

Leading the Smart Phone Industry:

After reading the introduction, it is evident that Samsung has led the smartphone industry for years. The brand has maintained a No.1 spot internationally in 2020 with more than 18.5 percent market share. In comparison to Samsung, Apple was at 13.7 market share.

R&D:

The foundation of a successful business depends on its research and development. The strength or success behind the company is its intense research and innovative product. Samsung has invested heavily in this sector. As a result, they gained maximum benefit in sales, carrying number ONE position and a strong product portfolio. That’s why they have a significant edge over competitors. Moreover, they have everything from smartphones to tablets, cameras, camcorders, PCs, memory cards, and TVs. According to Samsung, they have 34 fully operational research and development centers globally.

A Successful Brand:

Due to its highest sales, innovative product portfolio, and credibility, they have received various international awards. It has been winning the Consumer Electronics Show (CES) award for 14 years. They have won over 400 awards within fourteen years, including 7 IDEA (International Design Excellence Awards) awards.

Read More: PEST ANALYSIS OF SAMSUNG | SAMSUNG PEST ANALYSIS

Eco-friendly Innovations:

Samsung is also known for its eco-friendly innovations and advancements. Indeed, it is a big strength of Samsung as the number of eco-conscious people increases daily. Samsung was ranked at 9th place in the list of Tech companies for the EPA’s 2016 awards. It is a considerable achievement for the company and gives a competitive edge over competitors. These things attract consumers automatically and strengthen the business of Samsung.

Strong Position in the Asian Region:

In Asian markets, Samsung has a significant influence. Samsung has a stronghold from India to Pakistan, China, and other big Asian countries. These countries have a growing economy which creates a good impact on sales of Samsung. Moreover, the company uses an incentive strategy to retain its hold in several markets.

Weaknesses of Samsung – SWOT Analysis of Samsung

Dependence on the US Market:

According to a report, both Samsung and Apple sold more than 70 percent of their products in the US markets. While Samsung is trying to target Asian markets by expanding its operations and diversifying its product portfolio. A major portion of its revenue is generated from the US market. These days, the American market is unpredictable for several reasons, such as economic recession, aftereffects of Corona-19 and political instability. Due to this reason, Samsung’s market share or revenue is in jeopardy in the USA and other countries. Naturally, this might affect the operational resources of Samsung. So, Samsung must expand its operations in Asian markets to gain the company’s financial stability. Overdependence on the US market is such a significant weakness of Samsung.

A Decline in Sales:

Since 2017, Samsung has been facing a reduction in smartphone sales. They are also experiencing this issue in China because of the price sensitivity. This thing goes the same in Indian markets. Samsung needs to focus on other Asian countries to shift focus. This kind of weakness can bring failures for the company.

Failure of Product:

A faulty product is enough to erode the trust and confidence of customers. Samsung has introduced many defective smartphones to the market, such as Galaxy A20e that carries exploding faults. Moreover, the fault in folding smartphones is another weakness.

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Reliance on Low-end Smartphone Users:

The primary consumers of Samsung are low-end users. Hence, they have considerable strength for the substantial revenue of Samsung. Recent events like economic instability, COVID-19, lockdown, and increased prices of products are affecting the buying power of low-end users. Thus, Samsung sold 19.1 percent of smartphones in 2019 and this ratio went down to 18.5 percent in 2020.

Heredity Influence:

From its start, Samsung has been under the influence of a family for three generations. It is a good thing in other ways, but it sometimes creates problems. Heredity influence brings a lack of innovative ideas and stagnates growth. After so many scandals, the family decided to end dynastic succession and thanks to Jay Lee for this initiative.

Scandals:

In the mid of 2015, the company’s repo was tainted by several bribery charges. The president of Samsung tried to bribe the government of South Korea, and it took place to facilitate a merger. Specifically, These things had damaged the company’s name worldwide.

Opportunities for Samsung – SWOT Analysis of Samsung

Triple Protection Proposition:

For example, the company is trying to unveil its latest air conditioning product known as Triple Protection Proposition. It unites impeccable construction and cutting-edge technology, and certainly, it helps the company to retain its customer base.

HR Administration:

By investing in its HR management, Samsung can achieve amazing transformational accomplishments. Ccertainly, it would be great for its products’ sales and help attain competitive leverage over competitors. Consequantly, they can hire professional and skilled workers, which will help enhance Samsung’s reputation. It also increases the productivity and performance of the company.

Acquisitions and Modifications:

It will be a big mistake for Samsung if it limits its presence to one region. Thus, it may bring so many risks and failures for the company. Despite this, they have an excellent chance to make new acquisitions and mergers to diversify their reach and product portfolio. Furthermore, they can target Asian markets with European markets to increase their reach. It will help to diversify its consumer base. However, it is only possible with successful acquisitions and continuous innovation. With the help of this thing, they can earn impressive revenues and enhance their financial standing in the market.

Produce Innovative Products:

The smartphone industry is competitive; therefore, the only way to get a competitive edge is by introducing innovative products. They can enhance their foldable phone technology to gain users’ interest, and they can set the trend with their amazing offerings.

5G Technology:

By exploiting 5G technology, Samsung can gain a competitive edge. Samsung is already working on this thing and planning to introduce 5G as well as 6G technology in some regions. In this way, they can make headlines with the help of this technology.

Read More: SWOT ANALYSIS OF BEST BUY

Threats to Samsung – SWOT Analysis of Samsung

Lawsuits:

Samsung has faced several lawsuits over its patent infringement controversies. One was Apple filed a lawsuit against Samsung, and the battle continued for more than seven years and resulted in the settlement. The company paid 1.049 billion dollars in terms of damages on the court’s instruction. Thus, it damaged the company’s image, revenue, and sales.

Rising Competition:

Competition from rivals in particular sectors such as smartphones, computing industries, and electronics is growing on a daily basis. It is hard for tech companies to manage their position in the market. There is no lack of competitors in the smartphone industry. From Apple to Huawei, Xiaomi, and so on, everyone is giving tough competition to Samsung in different regions in terms of sales and reach. These companies can damage Samsung’s revenue system and reputation globally, and they are a big threat to the company.

Strict Laws and Regulations:

As the whole world is becoming more digital and globalized; however, strict regulations from the government authorities can affect the sales and working of tech companies like Samsung. It is hard to follow the rules and regulations of each country to cause hindrance in the operation of Samsung. If Samsung does not follow these laws, they can face a ban or complete shutdown that they can afford in this situation.

Economic Ups and Downs:

The recent unpredictable events have created threats for companies working globally. The decline in the sales of smartphones due to increasing prices and recession is affecting the company badly. Moreover, Many companies are using refurbishing and recycling methods to generate smartphone bodies. The economic ups and down is creating a harmful impact on the performance and sales of Samsung.

Counterfeiting:

The increasing counterfeiting of Samsung products is a significant threat for the company. According to a report, more than 35 percent of counterfeit Samsung phones are circulating in the market, and this ratio is enormous. Samsung should fight against these counterfeit products to retain its value and consumer base.

Court Cases:

Several controversies, lawsuits, and scandals have affected the image and reputation of Samsung. Jay Lee, who was Samsung’s heir, has been sent to jail due to bribery allegations. Moreover, the stock-price manipulation and dogging in other audits are one of the biggest threats for the company.

Conclusion – SWOT Analysis of Samsung

This SWOT analysis of Samsung shows that it is still a leading name in the global market. It is a prominent name in the smartphone and chip-making industry. Therefore, It is generating respectable revenue every year and gaining an edge through a progressive approach. They just need to focus on markets other than the USA for their survival. Asian markets can offer too much stability to Samsung in revenue. Hence, they can target customers demographically to attain more recognition.

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THE BEST SMARTPHONE TO PURCHASE RIGHT NOW – 2021

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November 25, 2021 7 comments
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Best Smartphone 2021
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The Best Smartphone to Purchase Right Now – 2021

by Shamsul March 28, 2021

 

The Best Smartphone to Purchase Right Now – 2021

 

Buying the latest smartphone can be tricky for some people but it is not difficult nowadays due to the availability of mobile guides and reviews. In 2021, many popular companies have launched new phones that will last you for many years. You want to invest money in the best phones that offer essential features without breaking your bank. According to a survey, the innovation in smartphone technology is slowing down and it is really tough to choose the right option. Well, it is not necessary to spend a large sum of money to get the best phone. You can get a good smartphone at the lowest price.

If you can afford expensive phones then we recommend Apple iPhone 12. Fortunately, if you are hunting for the right phone without compromising technology and budget, then there are thousands of choices. If you prefer Android over iPhone, then our pick is Samsung Galaxy S21 Ultra which is a wonderful option.

Plus, you can search for the best smartphone at a reasonable price point (under 500 dollars). A high-quality smartphone is really a good investment for users that hold a nice screen, sturdy battery, incredible camera, and innovative in terms of software. This kind of smartphone is great for gaming, socializing, and streaming. Last but not least, it is really easy to find those features in smartphones. So, are you ready to pick the best phone?

 

Best Smartphones of 2021

1- Apple iPhone 12:

 

Apple has launched 4 different types of iPhone 12. This is the first time Apple has released different variations at the same time. How do decide which one is good? In our opinion, the regular and traditional model is still the best choice which starts from 830 dollars with 64GB. It is the best smartphone and a great investment. Moreover, the 12 series has the same processor, Face ID system, camera, and design. The main difference is in the size and color. It is available in 5 catchy colors. As compared to the iPhone 12 mini, the regular model has a wider display with a long-life battery.

Its 6.1 inches screen is enough for people to read texts and watch videos comfortably but it is really difficult to operate this chunky phone with one hand. It is also hard to keep this phone in your pocket. The good part is that its battery life is incredibly good and you can use it all day after completing the charging.

The regular model also provides a telephoto camera that’s also available in Pro and Pro Max. Its camera quality is really phenomenal and you can’t get better than this one at this price range. It has Dolby Vision HDR quality that allows the user to shoot dynamic and brighter videos. The iPhone 12 has the latest smartphone processor that is known as A14 Bionic. Its sleek and contemporary design is enough to catch the user’s attention. We recommend you to purchase iPhone 12 base model with 128GB storage because it costs 50 dollars more as compared to a 64GB phone. If you want to get your money’s worth, then invest in this high-performance, sleek, and reliable phone.

 

2- Samsung Galaxy S21 Ultra Smartphone:

For Android users, this is the best pick. It is one of the best smartphones that you can buy from the market right now if price and size aren’t a big concern. Samsung Galaxy S21 Ultra has a 6.8-inch big display with remarkable camera quality. It is a fail-proof investment and sometimes its camera beats the iPhone 12. This model has multiples features and specifications such as a novel Qualcomm Snapdragon 888 processor. It is really fast in terms of working and also holds assistance for S Pen style uses. Remember one thing; it doesn’t come with the phone. With a high refresh screen rate, it offers smoother scrolling. The best part of this phone is its battery that lasts 2 days. The company has updated the design of this smartphone that features a metal rail with beautiful curves.

In my view, it is the greatest smartphone that you can buy right now in terms of appearance and size. Its camera portion has 4 cameras such as an ultra-wide, a wide-angle with a 108-megapixel sensor, and 2 unique telescope lenses. All these things make it a wonderful option for enthusiast photographers and commuters. It also features 8K and Pro modes video recording. It starts from 1200 dollars and considered an expensive smartphone. Luckily, you can get a discount on Samsung phones with the help of discount offers. So, if you are in the market then explore this kind of deal before picking your favorite smartphone.

 

3- Samsung Galaxy S21/S21 Plus Smartphone:

 

Both phones are best in quality and specs but don’t hold the catchy features like S21 Ultra. But, they are still on our list due to their price point. The base model of S21 with 6.2-inch display starts from 800 dollars and the Plus version starts from 1000 dollars due to its 6.7-inch display. In short, both phones are identical but differentiate in three main sectors such as material, battery capacity, and size. Both phones hold the same processor as Snapdragon 888. This thing shows that both are fast and fulfill your requirements. Additionally, there are more smartphones coming to the market particularly OnePlus. But, if you are looking for a smartphone then this is the best available option.

 

 

4- Apple iPhone 12 Mini Smartphone:

 

This phone fits into your pocket and handy as well because you can use it one hand. This reason is enough to consider this phone and it’s a major plus point. This phone has unique specs and a wonderful selection for tech-savvy people. If you don’t want to compromise on style, performance, camera quality, and build quality then you can go for iPhone 12 Mini. It is smaller in size with 5.4-inch display but still suitable for browsing, messaging, streaming, gaming, and so on. This model looks cute yet luxurious and you can operate it without any problem. Its overall look is similar to iPhone 12 with the same specs such as 5G support, processor, build quality, and design. Its size and price tag are much smaller as compare to other iPhone rates.

 

 

5- Apple iPhone 12 Pro Max Smartphone:

 

 

If you are much concerned about video and photography, then this is your chance. The iPhone 12 Pro Max has phenomenal features especially in camera and video recording. This one is really smart and fast in terms of working. It has 3 rear cameras such as telephoto, standard wide, and ultra-wide that offer high-quality images even in bad lighting. Professional photographers or video content creators can choose this phone. This phone totally deserves your money. It is different from other iPhone 12 phones because of its best camera sensor. Apple iPhone 12 Pro Max has a larger camera sensor that helps to get the best pictures in dark or bad lighting. It gives sharp and vibrant images in any condition. If you only care about the camera, then it is best otherwise it is not suitable for some people because of its huge and squared sides that feel chunky.

 

 

6- Samsung Galaxy Note 20 Ultra Smartphone:

 

 

Finding the greatest smartphone for heavy use? Go for Samsung Galaxy Note 20 Ultra that you can use from day to night without slowing down. It is a signature phone of Samsung and stands in the category of most-purchased phones. Its 4500mAh massive battery with giant 6.9-inch display provides everything that you need for your daily work. It is a remarkable smartphone that is currently available in the market that maintains a 120Hz refresh rate. So, it is great for smooth scrolling. With triple rear camera, Qualcomm Snapdragon 865 Plus Processor, and 12GB RAM, this is the best phone that you can get right now. So you can use it for heavy work without any technical hitch. Plus, it also supports S Pen which is the biggest plus point of this phone.

 

 

 

7- Pixel 4A 5G:

 

 

This is one of the most affordable smartphones in the market as they start from 500 dollars. Its 6.2-inch biggest screen, pixel camera, 5G support, and organized Android software make it a wonderful choice for Android users. To be very honest, its pixel is not very special or unique, but you can’t get this kind of smartphone at this price point. In addition, its process is not very fast but it has a nice OLED screen. The best thing is that it gets the new software update timely while other smartphones get the late software update. These reasons are enough to add to your list if you are tight on budget.

 

 

8- Samsung Galaxy S20 FE Smartphone:

Galaxy S20 FE is powerful and reliable as compared to other smartphones. The main attraction of this phone is its friendly price tag and huge size. This competent device came out in 2020 and perfect in every aspect like camera, battery life, screen, and build quality. FE stands for ‘’Fan Edition’’ and this shows that it is for everyone. It has a wonderful body with a plastic back that feels quite smooth. The fact is that S21 and S20 FE both has nearly the same price so we suggest you go for S21 because it is reliable as compared to S20 FE. Both phones are good but you can go for S21. Additionally, it offers everything that you want from a high-quality smartphone. It has 120Hz refresh rate with three 12 megapixel sensors that are really good to capture photos in any kind of lighting.

 

9- Google Pixel 4A Smartphone:

If you are super-short on budget and looking for the best Android phone, then you can never go wrong with this trustworthy phone. It has a moderate screen with the fastest processor and 128GB storage option. It is available in just black color and you will get instant software updates. The Google Pixel 4A is famous for its camera quality so it is far better than various smartphones. Moreover, it can capture photos in darkness and also has portable mode along with astrophotography. Many tech-savvy people compare its picture quality with iPhone SE and it’s not wrong.

In terms of specifications, it features a 5.8-inch display, headphone jack, and other features that a good smartphone holds. It doesn’t have wireless charging and face unlock features. So, we can say that it is just good but not a great phone. Its body is made from plastic which makes it slightly unworthy in the eyes of some customers. In addition, it doesn’t provide IP water resistance.

 

10- Samsung Galaxy Z Fold 2 Smartphone:

Folding phones are not new in the market and holds a specific position in the market. It is slightly controversial due to many reasons including its hefty price tag. It is second generation folding smartphone. There are many reasons to love this folding phone and the biggest thing is its handy design and that fits into a small pocket. It feels like a tablet when you unfold this phone because of its 7.6-inch screen which is quite huge. You can read books, browse websites, play games, and watch videos on its big screen which enhances your experience. It is really a good option for those people who are running their business on phones.

You can attend your meetings and operate everything with this phone. Its flexibility and reliability are incomparable that’s why it is the best phone in the mobile market right now. Its folded design is slightly thick and feels heavy which makes it a little pitiful. It requires certain care while folding and unfolding this phone. Also, it is not water- and dust-proof which is a weaker point of this smartphone. This phone is enough to make a solid statement and great for everyday use. Many people are not satisfied with its price tag of 2000 dollars which is really expensive for most of the customers. So, if you really want a folding phone then Samsung Galaxy Z Fold 2 is the best choice for users that is available in the market right now.

 

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Samsung Pest Analysis
BusinessManagementMarketingSWOT & PESTLE 

PEST Analysis of Samsung | Samsung PEST Analysis

by Shamsul March 17, 2021

 

PEST Analysis of Samsung | Samsung PEST Analysis

 

With the help of PEST analysis, you can learn the success, power, and influence of a company with the four macro-environment factors like political, economic, social, and technological. These factors give the complete knowledge about the company and today we are going to discuss the world’s leading electronics company ‘’Samsung’’. In this PEST analysis, we will discuss the political scandals of Samsung, consumer inclination, and technologies that Samsung can exploit to enhance its working. Let’s start this PEST analysis of Samsung:

PEST Analysis of Samsung | Samsung PEST Analysis

Political Factors:

Generally, Samsung is a big name in the electronics market. It is important for the company to follow post and pre-existing regulations from the government. Political stability is also an essential factor in which Samsung operates. Without political stability, its expenses increase and profits reduce. Moreover, political instability also limits the supply chain and availability of products in the outlets. This kind of political unrest is really devastating for companies and damages their financial growth. Samsung has benefited and suffered from the utilization of political unrest. Samsung is associated with two South Korean Political parties and faced huge blowback due to the close relation with the first female South Korean President. They also provided billions of Korean won to the ‘’Uri Party’’ for the period of the presidential campaign. On the other hand, they also provided billions of Korean won to the opposing party.

Due to this reason, the public of South Korea was not happy due to the inclusion of Samsung in the political system. Due to this blatant manipulation, the company’s image was tarnished in the eyes of consumers. This fuss results in the 5-year jail sentence of Jay Y. Lee who was Samsung’s heir. This kind of political involvement of Samsung damages the brand image in the eyes of customers internationally. This thing limits the sales of Samsung globally and they also face restriction problems in several countries. For example, after this fuss, Germany blocked the sales of Galaxy tablets in its country.

PEST Analysis of Samsung | Samsung PEST Analysis

Economic Factors:

The biggest secret of Samsung’s success is the strong position of the Korean won. The value of Korean currency was declined in 2014 which results in the decrease of profits of Samsung. But this is not a major reason for the profit loss. The slow growth of the electronics market is also a big reason for the decline. It takes a long time to manufacture new Samsung products which result in stagnant sales. Don’t forget that the smartphone market is highly dynamic and saturated. There are many big players in this industry like Google and Apple. There is no doubt that Samsung is a leader in smartphone manufacturing but it is really worth remembering that it is a double-edged sword. Due to its strong consumer base, the company enjoys the benefit of immense revenue but this thing clearly shows that Samsung is highly dependent on the sales of smartphones.

With continuous innovation, they retain their position and market value without any trouble. The recent economic recession has changed the purchasing power of customers which can threaten Samsung’s profits. The problem of low wages and unemployment are two major factors that can limit the sales of Samsung’s products. As most of the Samsung products are luxury, so they are not a necessity. Any kind of worldwide crisis can also cause some trouble for the company. Despite all the weaknesses, Samsung releases new products every year in order to fulfill the requirements of consumers.

PEST Analysis of Samsung | Samsung PEST Analysis

Social Factors:

Samsung is a South Korean company and its products are shipped all over the globe. It is imperative for Samsung to acclimatize and modify its products according to the local markets. In order to provide the best products and services to users, it is necessary to identify the needs of consumers. To be very honest, Samsung is still lagging in this sector. For example, Google phones got the newest Android update but it took more than six months in the case of the Samsung Android firmware update. It means Samsung is lacking in the innovation sector and this thing might upset the users. It is really surprising for us that some people don’t like the pre-built programs in the western world. Also, it features Bixby, the voice assistant. In order to remain competitive in the market, it is really crucial for Samsung to depend on the Google Voice Assistant instead of trying something new and different.

According to experts, sometimes innovation is not vital. People need some time to acclimatize with existing innovation or technology and they don’t accept immediate innovation. You can relate it with iPhone and iPads. Samsung sticks to the headphone jacks in their smartphones which was really appreciated by the users. These kinds of social factors give a competitive edge to Samsung and they are continuously growing in terms of reputation and profits.

PEST Analysis of Samsung | Samsung PEST Analysis

Technological Factors:

In the present world, technology plays an important role and it is a double-edged sword. In the case of Samsung, it is the biggest strength of Samsung. They offer ultimate innovation in their offerings including smartphones, tablets, televisions, and so on. The company introduces innovation in its products every couple of years which is a major strength of Samsung. The risk of manufacturing errors is also present in this type of innovation. Exploding phones is a major weakness of Samsung due to faulty batteries inside the Galaxy Note 7. It creates a bad impact on the manufacturing and quality of Samsung which results in the decrease of Samsung products. But, Samsung promises to learn from their mistakes and improve their quality. After this announcement, they started working on this exploding problem and successfully control this issue. The biggest strength of Samsung is its strong consumer base that still used its products. They can’t even think about any other product in the presence of Samsung. Most of the consumers are waiting for the new products eagerly.

PEST Analysis of Samsung | Samsung PEST Analysis

Conclusion:

The involvement of Samsung in politics is proved unconstructive for the company. But, there is no doubt that it is a leading smartphone manufacturing company in the world. They faced a serious decline in their profits but they recovered from this issue due to their effective strategy. The reason behind this success is its instant adaptation. They understand the requirements of local markets and offered the desired products that fulfill their needs. Samsung is also very popular in the Western world and due to this reason, they decided to keep the headphone jack. We hope that you will learn too many things from this PEST analysis of Samsung. It is a fact that Samsung is a global player and its success is due to its strong and effective strategies.

 

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