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Reliance Industries AWOT
BusinessManagementMarketingSWOT & PESTLE Writing

SWOT Analysis of Reliance | Number One Company in India

by Shamsul

SWOT Analysis of Reliance

 
Reliance is an Indian multinational company. Dhirubhai Ambani founded the company in 1973, currently headquartered in Mumbai, India. He started the company with a strong vision. Today, we will overview Reliance Industries using a specific SWOT Analysis of Reliance. This method discusses its strengths, weaknesses, opportunities, and threats. Let’s dig in,
 
 
Overview:
 
In the Indian industry, Reliance Industries is one of the most reputable names with diversified businesses like natural gas, energy, retail, petrochemicals, telecom, and media. Right now, the company has a strong presence in more than 125 countries. In the telecom sector, they have Jio, which offers excellent 4G services across the country. It is giving fierce competition to others in 4G and data connectivity.
 
According to Fortune’s 500 best companies of the world in 2020, it has secured a prominent position due to its profitability and market share. They have been entering to the green energy sector by the end of 2025. For this reason, they are planning to invest 75 billion dollars. It is one of the biggest employers in the world, with over 236,564 employees. Despite India’s biggest company, it has some pros and cons. Let’s see these factors by using the SWOT tool.
  
Company Name: Reliance Industries Limited
 
Founders: Dhirubhai Ambani
 
Founded: May 8, 1973
 
Headquarters: Mumbai, India
 
CEO: Mukesh Ambani (Jul 31, 2002-)
   
 
Type: Public
 
Sector: Conglomerate
 
Tagline: Growth is Life
 
Unique Selling Proposition: To become one of India’s most popular and highly profitable companies.
 
Customers: Upper Class, Middle class, and Lower class of people
 
Target Consumers: Customers who want quality goods and services ranging from oil to telecom and even retail.
 
Revenue: 4.833 trillion INR (64b dollars, 2021)
 
Net Income: 53,223 crore (7.1b dollars, 2021)
  
Strengths of Reliance | SWOT Analysis of Reliance
 
  • Low Debt:
 
During the period of 2019 to 2021, the world was facing its darkest time, but strong funding from Intel, Google and Facebook helped the company pay back its debt. It was a great move and considered as the strength of the company.
   
 
  • Powerful Promoter:
 
The face of Mukesh Ambani is one of the company’s biggest strengths. Today, we know Tesla due to Elon Musk and this is the case with Mukesh Ambani. He has taken many risky moves and bold decisions to grow the business.
 
  • Strong Brand Recognition:
 
Reliance Industries is the 1st Indian brand that featured in the Fortune 500 Global. It is making amazing progress in every business and sector. FYI, it has secured 400 million subscribers within five years.
 
  • Significant Market Cap:
 
In different business segments, RIL has a strong market cap. It is a king in the telecom sector with unique offerings of Jio. Moreover, it is also a king in the retail business.
 
  • Manufacturing Plants:
 
In Jamnagar, Reliance owns the largest refinery. It consists of over 10000 acres of land. So, they have manufacturing advantages to manufacture products on a big scale.
 
 
Weaknesses of Reliance | SWOT Analysis of Reliance
 
  • Legal Campaigns:
 
Big companies like Reliance are highly vulnerable to adverse reactions and legal actions. The company gets a lot of criticism from environmentalists and social activists due to its oil and gas business.
 
  • Political Affiliation:
 
The recent protest from farmers has affected the company in many ways. They target the company due to farm bill 2020. Such political situations and threats can weaken the business performance.
 
  • Decay in Productions:
 
Tapti Fields and KG-D6 project are two primary sources of the company’s gas. It is declining because of several operational and natural problems. This thing could weaken the supply chain and production system of the company.
 
  • Limited Reach:
 
Reliance Industries is highly dependent on the Indian market in terms of sales. It does not have a strong global presence. If anything happens with the Indian economy, then the company will be on the verge of destruction. They can expand their businesses, such as Jio to achieve growth.
 
 
Opportunities for Reliance | SWOT Analysis of Reliance
 
  • New Acquisitions:
 
The company should acquire new startups and companies to expand its growth and reach. Recently, they have made a wonderful acquisition of Justdial. They are integrating it with JioMart to boost its retail business.
 
  • Partnerships and Collaborations:
 
They can make collaborations or partnerships with oil and gas companies. Moreover, Reliance has the potential to invest in technology companies to increase their market share. They can expand their business in this way.
   
 
  • EV Industry:
 
Due to their presence in the petrochemical sector, they have the ability to produce chemicals. Such chemicals are used in batteries and the company can earn big revenue from this sector.
 
  • Enhancing Jio:
 
Jio is a big name in the telecom sector and they can increase their offerings to attract more customers. However, they must minimize glitches to provide seamless service across the country.
 
  • CBM as Unconventional Gas:
 
The company already has two CBM blocks, a natural gas, obtained from coal seams. They can invest in this sector to grow the business.
 
  • More Offerings in Jio:
 
Undoubtedly, Jio is the most popular name in the telecom business. They have a big growth opportunity in this sector. They should introduce new offers and deals in order to get the attention of new users.
 
 
Threats to Reliance | SWOT Analysis of Reliance
 
  • Government Regulations:
 
Government policies regarding the environment are getting stiffer day by day, making it hard to run a business. So, this thing poses the biggest threat to the company.
 
  • Stiff Competition:
 
Indian market is very difficult due to the presence of different giants. Airtel is one of the biggest competitors of Jio in the telecom sector. Adani Group is another competitor of Reliance in the petrochemical business. The immense growth of Tata Group is also a big threat for the company. The company should take some aggressive marketing decisions to stay in the competition.
 
  • Climate Change:
 
Climate change is one of the major threats for every company in the world. The company should invest in Green initiatives to get the attention of environmentalists. They should follow environmental rules in order to avoid any inconvenience.
 
 
Suggestions | SWOT Analysis of Reliance
 
  1. The company should invest in the technology sector because of the strong business in Jio. It will help the company to generate more revenues.
  2. They should take green initiatives on an urgent basis in order to satisfy environmentalists and social activists.
  3. They must avoid any political involvement and activities. This is not good for the growth and reputation of the company.
 
 
STP and USP of Reliance Industries | SWOT Analysis of Reliance
 
  • Segment:
 
Individuals, companies, or countries looking to fulfill their energy requirements.
   
 
  • Target Customers:
 
Individuals and companies looking for energy and gasoline diesel for homes and vehicles.
 
  • Positioning:
 
Best quality oil products from Reliance.
 
 
Competitors of Reliance Industries:
 
  1. Bharat Petroleum Corporation Limited (BPCL)
  2. Oil and Natural Gas Corporation
  3. Bharti Airtel Limited
  4. Adani Group
 
  
 
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  Reliance PESTLE Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
PESTLE Analysis of Reliance Industries Limited
 
 by Shamsul  
 
 
 
 
 
 
 
PESTLE Analysis of Reliance Industries Limited
 
 
RIL is one of the largest Indian-based multinational companies with several great offerings, goods, and services. The company’s business is diversified, ranging from telecom to oil, retail to petrochemicals, and so on. PESTLE is a great tool for analyzing the business tactics of a company like RIL. It examines various external factors to help clear the business strategies and performance. Keep reading the complete PESTLE analysis of Reliance Industries Limited. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors.
 
Managers at RIL can analyze these factors to make favorable decisions for the company. They can understand market dynamics, ups and downs, and other related factors to run the business efficiently. Keep going to read the complete PESTLE analysis of Reliance Industries Limited.
 
 
Political Factors | PESTLE Analysis of Reliance Industries
 
RIL is an unbeatable name in the Indian conglomerate industry. Their product or service portfolio is really vast as they operate in various sectors like petroleum, telecom, mobile, oil & gas, fashion, cash & carry, power, etc. It means they are highly vulnerable to any political activity or flux. Political permanency is important for the company. They are also highly dependent on the supply of raw materials for seamless business operations. So far, they have one of the best supply chain networks in India. Sudden changes in government regulations or political activity can destroy the company’s revenue stream. It is one of the largest companies, and it is tough for them to adjust their business according to frequent law changes. Military invasion is another significant factor that can threaten the business of RIL. 
   
 
They have so much potential in the telecom sector as they can exploit 100 percent foreign investment and a unified services scheme to increase their profitability. To avoid inconvenience, they must follow taxation laws, intellectual property rights, and other relevant laws. In this scenario, government pressure on products or business operations is also a major thing to consider.
 
 
Economic Factors | PESTLE Analysis of Reliance Industries
 
The impact of economic factors is really huge on the revenue and net income of the company. The inflation rate in the Indian economy predicts the buying capacity of consumers. If the inflation rate is high, then it is not good for the success of RIL. They require to spend more on manufacturing costs and raw materials that automatically reduce profit margins. High interest rates are not encouraging for the customers as well as the company. RIL can take up loans from financial services like banks to facilitate customers in the form of providing better quality products. Factors like stable foreign exchange and economic market are ideal for business growth. It decides the future of the company and the GDP of the country.
 
 
Social Factors | PESTLE Analysis of Reliance Industries
 
There is no doubt that the 21st century has proven very beneficial for the companies as they earned maximum profits due to the amazing buying power of customers. It has given an immense boost to RIL, which helps them offer new products and services to customers. These days, people are really social and they buy products according to social trends. Whether technology, fashion, or anything in between, social factors greatly impact their buying decision. Nowadays, things like mobiles and the internet have become a necessity, opening plenty of opportunities for the RIL. The company should manufacture products according to customers’ demands and approaches. There is no need to advertise premium products on every platform that the normal public can’t buy. 
   
 
Moreover, people are very conscious about the hazardous effects of ingredients used in products these days. They are very concerned about the environment as well as their health. These are some important things that RIL should keep in mind.
 
 
Technological Factors | PESTLE Analysis of Reliance Industries
 
You can’t be fully up-to-date all the time because technology is ever-evolving. The infusion of technology in any business is a must for achieving fast and better results. Whether it is a retail sector or any other industry, the role of technology can create all the difference. For RIL, the latest technology is a must in different sectors such as telecom, mobile phones, power, etc. The company is giving a boost to its Jio business by introducing 5G technology. They can also invest in fibernet broadband services. They can improve their supply chain network by exploiting modern technologies. To move heavy materials in their cash and carry stores, they can use the latest machines as well as robots.
 
 
Legal Factors | PESTLE Analysis of Reliance Industries
 
The sector in which RIL operates is stiff due to the strict laws. They have to follow labor laws, environmental laws, copyrights, and much more in order to minimize any legal action. The company needs to follow minimum wages law in order to avoid any strikes from workers. They should build a strong legal team or framework in order to fight allegations. Implementing environmental laws in manufacturing plants is also crucial to reduce waste and carbon impact. However, the company is doing really fine in several sectors ranging from retail to petroleum. Customers these days are very conscious about the quality of products and consumables content.
 
 
Environmental Factors | PESTLE Analysis of Reliance Industries
 
We all know that the business of RIL is very diverse. But, they need to keep proper check and balance on some businesses like petroleum, retail, and agricultural products. These things have a greater impact on the environment. They must be careful about carbon emissions and should take green initiatives to make eco-conscious consumers happy. Excess waste and emissions will increase global warming and they could face regulations from the government. In terms of population and area, the company should adopt fair practices in order to save the world.
   
 
 
Summary | PESTLE Analysis of Reliance Industries
 
The above factors are proof that RIL is a king in the Indian market. But, they are powerful when it comes to product portfolio and supply chain. There are some areas they need to address. They need to focus on the quality of products in order to retain existing customers and new uses. They must follow environmental laws to reduce their carbon footprint to get the attention of activists. This critical analysis will be helpful for business students as well as business professionals.
 
 
 
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  Reliance Marketing  
 
 
BusinessManagementMarketing
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
 by Shamsul  
 
 
 
 
 
 
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
 
 
Marketing Strategies of Reliance Industries Limited | Reliance Industries Marketing
 
 
 
In 1957, Dhirubhai Ambani after having a useful stint with Aden, A. Besse, and CO., Yemen came back to India and initiated a small yarn trade-based business having 500 sq ft. Mumbai office with a strong desire to establish India’s largest trading company in the coming times. Then Mr. Ambani continued his plan and co-found a commercial corporation (Reliance) with well-known ChampaklalDamani in the 1960s. Although their partnership ended in 1965 Dhirubhai kept working on his firm of polyester business and continued his corporation with Reliance Textile Pvt. Ltd. He also established a synthetic fiber production mill in 1996. In 1985, Reliance Textile Ltd. Was renamed Reliance Industries Limited. With the passage of time Reliance Industries Marketing company kept expanding and started entering into many different businesses.
 
In the year 1998-99, RIL introduced Reliance Gas as a brand and packaged LPG cylinders of 15 Kg. Between years 1998-2000 RIL constructed integrated IPC (petrochemical complex) in Gujarat (Jamnagar) as the world’s largest refinery. RIL and RPL (petroleum limited) became the two largest Indian companies in 2001 having the highest values of all important financial parameters. However, in 2001-02 they were merged.
 
In 2005 Reliance decided to split its business into parts and reorganized it. The company was split into 2 industries named RIL and Reliance ADAG (AD, Anil Dhirubhai & AG, Ambani Group) in which later received Reliance Natural Capitals, Reliance Power, Reliance Infrastructure, and Reliance Communications.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Segmentation, Positioning, and Targeting Used in RIL Marketing Tactics:
 
As a brand RIL caters to the diverse needs of varieties of their customers through its wide product range available across RIL’s retail outlets whose services ranged from petrol stations to telecom.
 
RIL combines different types of segments like demographic, psychographic, geographic, and segmentation variables e.g. gender, behavior, age, region, and income class, etc. RIL describes its differentiated, aggressive, and selective pricing policy according to the relevant target market.
   
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Mission:
 
Its mission is to create value and image for all of its stakeholders, lead through fine governance practices, grow in innovation, enhance operation-related efficiencies, rural prosperity, ensure energy safety of the nation and develop sustainable products.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Vision:
 
“Use of sustainable measures to create value and quality for the nation, improve life quality across the whole socio-economic spectrum while providing help in setting India as a strong global leader in areas and domains where Reliance operates”.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Tagline:
 
Its tagline puts stress upon growth being life.
 
Competitive advantage used in RIL’s marketing tactic
 
 
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Big Conglomerate:
 
Having 85+ associates and subsidiaries related to RIL, it continues to maintain a strong and leading marketing share and position in India which can also be considered as RIL’s biggest support. As the largest petroleum industry RIL also has its outlets in rural areas of the country. With many subsidiaries and associates, RIL is having a wide business network that is not only limited to India but has spread to five continents. There is hardly any other competitor managing this wide range of services and products alone and being able to lock horns with confidence to this giant conglomerate.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Some major competitive benefits of the firm are:
 
As the largest player in India, RIL has earned a strong name and credible brand image in the eyes of its customers.  Recognition on the basis of many awards, strong profitability, strong financial position, excellent holistic growth focus, interest in CSR activities are helping the brand to keep up with its positive feedback among various stakeholders and investors.
   
 
With a wide range of businesses across energy, telecom, retail, petrol, marketing, and advertising through prints, TVCs, billboards, online ads, etc., the company has successfully created resonating image among users thus enhancing brand loyalty.
 
RIL is surely one of the very few Indian companies that actively are in support of promoting sports in-country as RIL owns Mumbai Indians (IPL team) and holds 65% stakes of ISL to support football promotion in India, it also aims to introduce the best talent available across the country to international level with the help of its league and to make Indian football team recognized in international football ranking.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
BCG Matrix:
 
The retail business of RIL has always been a star and Reliance Fresh & Trends have above-average shares in metros, Tier1 and Tier2. Jamnagar refinery’s Global Management and Engineering services and newly launched JIO telecom’s services are a star segment benefiting company.
 
Reliance pharmaceuticals, Reliance oil & gas, Reliance farms have a decent value of market shares in related sectors and have been growing up and at the moment hold the position of Cashing Cow of the company. The Reliance Broadband, Petrochemicals, and Digital can be made better by investing more or liquidating because they continuously feature as dog segment in the BCG matrix.
 
Reliance Petroleum has featured by a question mark after many years because its competitor government companies like Bharat Petroleum, Hindustan Petroleum, etc. comparatively hold larger market shares in the relevant sector.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Distribution Strategy:
 
Pan-India channel distributing 1 Million above retailers and growing rapidly. Reliance Digital outlets, points of Reliance JIO while continuously enabling a variety of distribution channels with the help of latest services and platforms RIL holds the largest service and distribution network of the country. With 3,300+ stores pan-India is covering almost 13 million sq. ft retail space. It is growing rapidly and making Reliance country’s biggest retailer.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Brand Equity:
 
In 2016, RIL was ranked 8th, in the top 250 of Global Energy (GEC) companies, by Platts. Reliance is also accountable for nearly 5% of total GOI’s revenues from excise and customs duties. In October 2007, RIL has become 1st Indian company that has crossed the $100 billion capitalization mark in the market. In 2017, RIL ranked 203rd in the Fortune Global list for the world’s 500 biggest corporations. The next year 2018, Reliance retail scored 189th in the top 250 global retailers, further verifying the strong growth of India based on consumer spending.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Market Analysis:
 
With 8, 20,000 crores (INR) or over market capitalization, stocks of RIL have doubled after the telecom launch of Jio sector disruptor. Refinery and Photochem business has always been cash cows of RIL conglomerate. It maintained margins of Petrochem on record levels whereas Retail business was also showing traction signs. Jio managed in disrupting the telecom sector to earn great value dividends and making data a great center of attention.
   
 
Strong recent developments have been observed in retail, telecom, digital business, and media. In 2014, with initial investment (4,000 crores) through Independent (IMT) media trust. RIL held a 78% stake of network 18 along with 9% stakes of TV18 making an entry in media.
 
While talking market capitalization, RIL is surely India’s most worthy firm as it breached almost 7 lac crore in the m-cap mark. It made it the second company that achieved this milestone whereas Tata consultancy services were the first one.
 
With JioFiber’s launch, a sudden increase in earnings through retail business, improved profit from telecom arm. It doubles the earning from the petrochemical business helped RIL to become the highest ever in quarterly net-profiting in June 2018. The quarter helping in the oil-to-telecom market valuation of the conglomerate as it recently crossed the mark of $100 billion.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Customer Analysis:
 
With a variety of services and product range varying from telecom to oil, RIL deals with a wide range of customers. In the 5-60 year range and furthermore through the retail segment which serves a variety of customers as it has products for everyone’s need. It has customers ranging from the lower and middle class of rural areas to high-class individuals of metros.
 
Reliance Industries Marketing | RIL’s Marketing Tactic
 
Promotional Strategy:
 
Reliance, as compared to other companies, believes in attracting customers through fewer prices offered rather than investing more in promotions. It prefers BTL advertising over ATL due to the same reason of investing worthy money in the launch of new products, retail sector or to raise initial buzz in customers for any new product. Its 2003 marketing slogan was based on impressing the world enough to bind them with RIL products. Reliance Jio’s recent launch was a prime example of their approach.
 
RIL also invests in creating a strong emotional and social connection with customers. It arranges different rehabilitation-based programs. Also runs campaigns like Education For-All (EFA) which is a social initiative of Reliance Foundation. It provided education to 70,000 or more underprivileged kids in the last 5 years. RIL has also invested in Mumbai cricket of IPL and holds 65% shares of ISL for football.
 
 
   
 
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  Marketing Strategy of Reliance Industries Limited  
 
 
BusinessManagementMarketingTrending
 
Marketing Strategy of Reliance Industries Limited
 
 by Shamsul  
 
 
 
 
 
 
 
Marketing Strategy of Reliance Industries Limited
 
 
 
In 1957, Dhirubhai Ambani returned to India and started a little yarn trading business in Mumbai. He also founded Reliance Commercial Corporation in 1960. In 1965, he started the polyester business. He also started a business in the telecom sector and promoted the company as Reliance Telecom Private Limited. Later, they also started Reliance Gas by offering LPG in India. They also constructed the largest refinery in Gujarat. They are now one of the biggest business tycoons in India as well as in the world. This happened with hard work and an effective marketing strategy. If you want to learn the major success points of Reliance Industries Limited (RIL), then you have to read and understand the marketing strategy of Reliance Industries Limited.
 
 
 
Marketing Strategy of Reliance Industries Limited 
 
Segmentation, Targeting, and Positioning:
 
Reliance Industries Limited as a company provides a diverse range of offerings to customers in the form of products. They offer these products through their outlets available across India. From telecom to gas stations and other services, they offer a variety of services. Due to this reason, they segmented its marketing into psychographic, demographic, and geographic. They also pay attention to different important factors such as region, profession, age, gender, etc.
 
Moreover, Reliance Industries Limited applies a diverse pricing strategy in order to target a potential audience. The company’s main mission is to craft value for all the stakeholders. They are trying to introduce innovation in their work and offering to take the edge of a competitive market. Plus, they also enhance the quality of products to improve the quality of life. That’s why they use the slogan ‘’Growth is Life’’.
   
 
 
 
Marketing Strategy of Reliance Industries Limited
 
Competitive Advantage:
 
Big Conglomerate:
 
No doubt, Reliance Industries Limited is a leading and biggest company with 85+ subsidiaries and associates. That’s why they are leading the market with a strong market share and position in India. In addition, these features make the company strengthen. They are very famous due to their petroleum services and have many outlets in urban and rural areas of India. With the help of associates, they are present in 5 continents. There is no competitor in India that can lock the horns with this heavyweight company. Here are some main competitive benefits of Reliance Industries Limited given:
 
     
  • Reliance Industries Limited has a strong brand name in the Indian market due to its wide offerings and services. This thing helps the company to show a positive and credible image or reputation to its customers.
    •  
  • They received many performance-based awards that’s why very popular in India. Its powerful financial position and excellent profitability also help them to boast a positive reputation in front of stakeholders and investors.
    •  
  • Due to the diverse range of offerings such as telecom, retail, petrol, energy, and many more, Reliance Industries Limited is very popular among customers. Above all, its powerful marketing or advertising on different channels such as TV, print media, billboards, online ads, and more enable the company to create a resonating impact on the consumers. This thing helps them to achieve strong brand loyalty.
    •  
  • Besides all the advertising and promotion, Reliance Industries Limited actively promotes sports in India. They are the owner of one of the biggest IPL teams Mumbai Indians. However, they also promote football and other sports in India. These qualities help the company to achieve brand recognition.
    •  
 
 
 
BCG Matrix in the Marketing Strategy of Reliance Industries Limited:
 
The retail business of Reliance falls in the star category of BCG Matrix due to the average share in metros, Tier1, and Tier2. Its Jamnagar refinery global management service recently introduced Telecom Service which is also held star segment. Reliance farms, oil and gas, and Biopharmaceuticals contain a good market share in relevant segments that hold the status of Cash Cow. Its broadband service, petrochemicals, and other digital mediums need more investment, that’s why they are in the Dog sector of the BCG Matrix. There is a big question mark on the performance of Reliance Petroleum due to the presence of different heavyweights such as Bharat Petroleum, Hindustan Petroleum, etc. These companies hold a bigger market share in the respective segment.
 
 
   
 
Distribution Strategy in the Marketing Strategy of Reliance Industries Limited:
 
There is no doubt that Reliance Industries Limited holds the largest service network supply chain network in India. They use both innovative and outdated distribution strategies according to the situation of the area. With more than 3300 stores, the company is growing exponentially and creates a strong brand image in the eyes of investors and customers with a strong distribution network. To be very honest, Reliance Industries Limited is the biggest retailer in India.
 
Brand Equity:
 
It holds the 8th position in the top 250 worldwide energy companies in Platts. They also hold 8 percent of the country’s total merchandise to more than 108 countries. They cross the 100 billion dollar market share in 20007 and become the 1st Indian company. Moreover, it was also ranked in the Fortune 500 list of largest corporations in 2017. Plus, they also grab the 189 positions in the top 250 global retailers list in 2018. That’s why they have strong brand equity and a powerful consumer base.
 
 
 
Marketing Strategy of Reliance Industries Limited
 
Market Analysis:
 
The market capitalization of Reliance Industries Limited was more than 820000 crore, but its market capitalization is doubled with the launch of the telecom sector. In addition, the petrochemical and refinery business is also very profitable due to effective marketing strategy. Jio has managed to disturb the telecom segment by offering better quality and services to customers. Recently, they experience huge profits in this sector and with the entrance into the media industry. That’s why they are leading in the market capitalization with other firms. With this effective strategy and offerings, they crossed the 100 billion dollar mark.
 
Customer Analysis:
 
From oil to telecom, Reliance Industries Limited offers a diverse range of products and services to its customers. Now, its products and services used in every household. From middle-class groups to high-class citizens, every kind of person uses its services and offerings. Its tagline ‘’Growth is Life’’ successfully implement in the lives of people and they are doing an excellent job in different segments. People are heavily obsessed with its high-quality offerings and products. Moreover, they can’t even think about any other product due to the presence of Reliance Industries Limited.
 
 
   
 
Marketing Strategy of Reliance Industries Limited
 
Promotional Strategy:
 
As compared to other giants, Reliance Industries Limited believes in less promotional spending but they believe to attract customers with a suitable price policy. They stick to BTL advertising because it is less expensive and effective. Its customer-centric promotion helps the company to flaunt a positive and strong image in the eyes of consumers and stakeholders. Additionally, they are also trying to create an emotional and social connection with customers by investing in several rehabilitation programs and EFA.
 
They also support underprivileged students with their educational funds. Reliance Industries Limited also sponsored different sports and activities in India. They are the owners of IPL’s team Mumbai Indian and in football. These types of promotional strategies have become very beneficial for the company. In addition, they advertise their products and offerings on TV, print media, and other online platforms. These kinds of marketing strategies are very beneficial for Reliance Industries Limited. With the help of these promotions, they create a strong emotional and social connection with their consumers.
 
 
 
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