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Reebok

SWOT Analysis of Rebook
BusinessManagementMarketingSWOT & PESTLE 

Reebok SWOT Analysis with Unique Selling Proposition

by Shamsul

Reebok SWOT Analysis, Its Competitors & USP

 
A SWOT analysis presents the strengths, weaknesses, opportunities, and threats of a company. It involves two things: internal and external factors of its business environment. SWOT Analysis is an effective tool that can easily evaluate any business or company’s performance. In the lifestyle and retail sector, Reebok is a respected name globally. It allows you to benchmark its business, performance, and overall working. This Reebok SWOT analysis will highlight Reebok’s internal and external factors. We also discuss its competitors and unique selling proposition (USP).
 
 
Company Name: Reebok
 
Founders: Joseph William Foster, Jeff Foster
 
Founded: 31st January 2006
   
 
Parent Company: Adidas
 
CEO: Matthew H. O’Toole (2012-)
 
Type: Apparel and Accessories
 
Sector: Lifestyle and Retail
 
Tagline: “I am what I am”
 
Unique Selling Proposition: Unique Sports Apparel and Innovative Footwear
   
 
Customers: Fitness Enthusiasts and Sporty People
 
Target Consumers: Customers from upper-middle-class
 
Net Income: 1.41 Billion Euros (2020)
 
 
   
 
Strengths of Reebok – Reebok SWOT Analysis
 
  1. In athletic apparel and footwear, Reebok is the biggest seller. It is a global company that sells authentic sportswear.
  2. Over the years, Reebok is continuously offering a wonderful combo of innovation and fitness in its apparel and footwear.
  3. Most of its products are in the mid-range, so it’s a wrong perception that Reebok only made premium range products.
  4. The company normally targets lower middle class customers by categorizing its offerings and products. So, its products are for every class of consumer.
  5. Reebok is endorsed by many mega sports stars and popular celebrities globally.
  6. The company uses a network of retailers, department stores, and company-owned stores for a better reach.
  7. Reebok is the biggest sponsor of many international teams and sports events. From basketball to football, cricket, and motorsport, it sponsors each sport globally.
  8. The biggest strength of Reebok is its popularity, and they achieved it through excellent marketing and branding.
  9. Reebok is currently operating in 80+ countries with the help of the parent company.
 
 
 
 
 
Read Also: PESTLE ANALYSIS OF REEBOK
 
 
 
 
Weaknesses of Reebok – Reebok SWOT Analysis 
 
  1. Duplicate and fake products in the market are one of the biggest weaknesses of Reebok. These fake brands are giving tough competition to Reebok.
  2. Reebok can’t handle any controversy or scandal because it can affect the company’s overall image.
 
 
 
Opportunities for Reebok – Reebok SWOT Analysis 
 
  1. The kids’ section of Reebok is really limited, and they can expand it to gain more traction.
  2. They have a wonderful opportunity to expand their lifestyle section by introducing innovative and comfortable products.
  3. Reebok can target schools, sports academies, and sports events to increase their brand recognition and reach.
  4. The increasing fitness and health trend in emerging countries can be beneficial for Reebok as they can enhance their product portfolio to attract more users.
 
 
 
 
Read Also: REEBOK MARKETING STRATEGY | REEBOK MARKETING
 
ReadThreats to Reebok – Reebok SWOT Analysis 
 
  1. The sportswear and activewear market is highly dense. The fierce competition is a big threat to Reebok because of the presence of giants like New Balance, Nike, Fila, and so on.
  2. These days, the fluctuating economies and currency rates can also create a threat. Reebok’s worldwide revenue or profit can be affected by these factors.
  3. Duplicate and fake brands are continuously hurting the reputation and revenue of the company.
  4. Adidas, being a parent company, can also affect the business of Reebok.
 
   
 
Competitors of Reebok:
 
  1. Asics
  2. Fila
  3. Under Armour
  4. Woodland
  5. Puma
  6. Nike
  7. Adidas
  8. New Balance
 
 
 
 
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  Reebok PESTLE Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
PESTLE Analysis of Reebok
 
 by Shamsul   
 
 
 
 
 
 
PESTLE Analysis of Reebok
 
 
The PESTLE analysis of Reebok describes the political, economical, social, technological, environmental, and legal factors. It involves both positive and negative factors because it covers the entire business environment of the company. Thus, with the help of these factors, Reebok can streamline its work and performance. It helps to eliminate threats and allows utilizing opportunities. Reebok is a global brand in the apparel and footwear segment. Accordingly, It offers sports goods and accessories all over the world. Reebok has maintained its name from clothes to shoes, accessories, and much more. The parent company of Reebok is Adidas and working under such a big name is really beneficial. However, Reebok is spreading its business to other regions to gain more reputation. Its high-quality apparel and footwear are one of the biggest strengths.
 
 
 
 
Political Factors – PESTLE Analysis of Reebok
 
The business environment of the US is really suitable for corporate activities. The US government has introduced many reforms for businesses and companies. Due to these favorable conditions, Reebok introduced its products to emerging economies like India and China. It is because the consumption of their products is really excessive due to the population. These countries are transforming their business rules and regulations to create a favorable environment for the companies like Reebok. It will help to reduce the unemployment ratio and offer a wonderful opportunity to earn revenue. Before entering any country, Reebok checks the business environment of that specific country. In this way, they create a major position in the market and rule the world through an excellent product lineup.
 
 
 
 
Economical Factors – PESTLE Analysis of Reebok
 
If we talk about the largest sales, Reebok is the third-largest activewear or sportswear brand. Its athletic shoes and apparels are widely popular. Reebok targets premium to mid-range consumers, but it is trying to develop lower-income class products. Reebok earned millions of dollars in terms of sales every year. It has a strong consumer network that is the biggest strength. They made products according to the needs of people. The GDP growth rate of Reebok was 7.3 percent in 2012-2013. It is much better than the previous GDP growth rate, and it is all because of its strong policies. The biggest asset of the company is its middle-class customers.
   
 
 
 
 
Social Factors – PESTLE Analysis of Reebok
 
Almost every country in the world has its sports teams, events, and activities. It gives a great chance for companies like Reebok to attract these consumers. Games and ground activities are really beneficial for your health, and due to this reason, Reebok’s sales are going higher in the apparel and footwear section. That’s why the sports products of Reebok are highly popular among users. These days, young people are pretty conscious about their lifestyle and health, so Reebok can target these customers by offering gym equipment, apparel, and footwear. On the other hand, Reebok has made several tie-ups with international sports events, sports academies, and schools. They can create awareness about the use of activewear or sportswear. People feel more fit and young when they take part in a game wearing proper gear.
 
 
 
 
Technological Factors – PESTLE Analysis of Reebok
 
Reebok has an amazing online presence as it has owned a fully functional website with a complete range of products. Customers can buy Reebok products with just a one-click-through website without any effort. Certainly, this thing allows customers to buy their favorite products without visiting retail stores. So, the online market is continuously growing, which is a good sign for companies. By introducing new technology, they can make its website interface better. Technological advancement is really important for selling products online. However, continuous advancement in technology can give a competitive edge to Reebok.
 
 
 
 
Environmental Factors – PESTLE Analysis of Reebok
 
Reebok has made strong workplace standards and has reduced the environmental impact. On the whole, the company is trying to regulate its work to create a safe, healthy, and safe environment without hurting the motherland. Its rules and regulations are according to the standard environment laws. The company strictly adheres to these rules and regulations.
   
 
 
 
 
Legal Factors – PESTLE Analysis of Reebok
 
Reebok follows different legal aspects and faces several legal perks as a global company. They pay taxes according to the regions where it is present. From labor laws to wages and other legal factors, it fulfills every legal requirement. Reebok also follows the local policies and rules. It gives them a wonderful opportunity to supply its products safely and quickly. Due to this reason, they are making a good profit every year. Reebok products are not only user-friendly but also budget-friendly. Before expanding its business to other countries, Reebok should understand the local policies and rules in order to reduce the risk of any inconvenience.
 
 
 
 
   
 
 
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  Reebok Marketing  
 
 
BusinessMarketing
 
Reebok Marketing Strategy | Reebok Marketing
 
 by Shamsul   
 
 
 
 
 
 
Reebok Marketing Strategy | Reebok Marketing
 
 
 
Before reading the Reebok Marketing Strategy you get a brief introduction of the brand. Reebok is a famous footwear and apparel company. It is a subsidiary of Adidas that is a big giant on sportswear. It manufactures a variety of products such as running gear, fitness, footwear, and clothing items. They also sponsor Spartan Race, CrossFit, UFC, etc. Reebok headquartered in Boston Massachusetts. They have regional offices in different cities of the world such as Amsterdam, Mexico City, Montreal, and Hong Kong. The company started operations in India in 2010. They have 47 percent shares in the Indian market in different categories like apparel and footwear. They are also working in Sri Lanka and Pakistan.
 
 
Marketing Strategy of Reebok (Segmentation, Targeting, Positioning):
 
Reebok has segmented the market into several platforms to attract customers who like sporty activities and adventures. From fitness equipment to apparel (for men, women, and kids), and footwear, they are going strong in their marketing strategy and attracting new customers. This kind of segmentation helps the customers to collect their favorite items with utmost comfort and ease.
 
     
  •  
    Targeting:
     
    •  
 
Reebok always tries to focus on consumer’s needs and deliver products that match their requirements. It is an important part of its strategy and its target consumers are upper-middle-class people. Most athletes and fitness lovers are the main targets for Reebok, that’s why they offer athleisure products in the form of clothes, footwear, accessories, and fitness equipment.
 
     
  •  
    Positioning:
     
    •  
 
Reebok understands the consumer’s requirements that make its position very strong in the competitive market. That’s why they have unique brand equity and position. They also care about the individuality and authenticity of its consumers. Its recent campaign ‘’FitToFight’’ encourages women to be mentally and physically fit. Reebok also considered a feminine brand.
 
     
  • Mission:
    •  
 
The main mission of Reebok is to accept challenges and make innovations in its offerings. That’s why they always try to manufacture products that reflect its unlimited innovative potential to its customers. Plus, its marketing strategy is also very strong and portrays its positive image in the eyes of consumers.
 
     
  •  
    Vision:
     
    •  
 
The company always tries to provide effective items to athletes. They offer every type of product to professional athletes, new runners, and kids. This thing helps the company to grow more and inspire them to achieve more. They can achieve the unreachable targets by fulfilling the consumer’s needs and requirements. This type of potential gives the company a competitive edge over its competitors.
   
 
 
 
Reebok Marketing Strategy | Reebok Marketing
 
Competitive Advantage:
 
     
  •  
    Adidas as Parent Company:
     
    •  
 
Adidas acquired Reebok in 3.78 billion dollars and this acquisition helps Adidas to make a strong market share. They also snatch the number one position from Nike and emerge as a strong global player. This thing aids the company to attract new customers by investing in the marketing of Reebok.
 
     
  •  
    Targeted Advertising:
     
    •  
 
Reebok is much focused on its advertising techniques and sponsoring UFC, MMA, and CrossFit. This type of advertising has helped the company to get global recognition and a plus point for Reebok.
 
     
  •  
    Strong Women’s Segment:
     
    •  
 
As we mentioned earlier that Reebok is considered a feminine brand. It is due to its campaign that indicates the importance of self-defense for girls. Plus, its FitToFight campaign also helps women to take physical and mental health seriously.
 
 
 
Reebok Marketing Strategy | Reebok Marketing
 
BCG Matrix of Reebok:
 
Both Adidas and Reebok fall under the star group of BCG Matrix. Even though the competition in the fitness industry is very tough because of the presence of giants, but Reebok is doing delicately good in some segments. In 2017, the sales of the company fell in America but in China, they are going strong. It is really important for Reebok to introduce some creativity in its offerings and marketing strategies. It is due to the exponential growth of the sports industry. That’s why Reebok has very strong opportunities to take a competitive edge.
 
 
   
 
Reebok Marketing Strategy | Reebok Marketing
 
Distribution Strategy:
 
In India, Reebok has 100 stores and also has 2500 multi-brand stores. They are also planning to open new stores across India and have a strong supply network due to the presence of Adidas in major parts of India. They have an organized web system that shows the strong online presence of Reebok. So, you can easily purchase your favorite items through an online channel. They are also affiliated with other online stores to advertise their offerings.
 
 
 
Reebok Marketing Strategy | Reebok Marketing
 
Brand Equity:
 
Reebok is doing well in the competitive market and it obtained the award of the most valuable brand in 2017. Its innovative marketing campaigns and product range build a strong image in the sports industry. They are very unique in their offerings, design, and reputation. This brand helped its parent company Adidas to get a market edge and improve its reputation. The products of the company are very durable and comfortable, that’s why professional athletes and fitness aficionados love to consider this brand for different products. This thing helped the company to meet with the new heights of success.
 
 
 
Reebok Marketing Strategy | Reebok Marketing
 
Market Analysis:
 
The company has used a strategy to connect with many channels to advertise its products across India. This thing helps the company to achieve desired market share from the different regions. The company is also expanding its product portfolio, global presence, price, and marketing channels. The main markets of the Reebok are China, India, Australia, Hong Kong, Japan, and Korea.
 
The emergence of different sports in India such as cricket, football, tennis, badminton, and yoga also helps the company to target a new audience. According to experts, the sports industry will be one of the biggest industries in 2025. So, it’s a great opportunity for Reebok to expand its stores in different parts of the world. This will improve their growth and revenue game. This industry has huge opportunities for companies like Reebok.
   
 
 
 
Reebok Marketing Strategy | Reebok Marketing
 
Customer Analysis:
 
Reebok’s customer-centric approach helps the company to improve customer buying experience in different categories like cricket, tennis, aerobics, walking and running. You can purchase all your fitness gear from one place. This thing targets the customers easily and creating more opportunities for both customers and Reebok. Its customers are slightly unique as compared to Nike and Adidas. This kind of customer-focused technique is proved beneficial for the company.
 
 
 
Reebok Marketing Strategy | Reebok Marketing
 
Promotions in the Marketing Strategy:
 
Reebok is using different channels for promoting its offerings like billboards, social media, TV, etc. They have earned huge fame due to their women-centric approach. These channels are very useful for the marketing of the brand. Many celebrities endorse its products and different sponsorships also give fame to the company. It also sponsored different IPL teams such as Royal Challengers Bangalore, Rajasthan Royals, Kolkata Knight Riders, etc. Its running campaign also helps the people to understand that running is a fun activity. They also launch clearance sale in order to attract new customers. In short, consumers are very happy with the offerings of Reebok.
 
 
 
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Read More:
 
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