Tag:

product

Product Innovation
BusinessManagementMarketingScholarlyWriting

Product Innovation and its Importance

by Shamsul

Product Innovation and its Importance

 
Product Innovation:
 
In the Americas, several hundreds of new consumer items are introduced to take place annually. But, in today’s ultra-competitive industry, how all of these goods will withstand? As per Harvard Professor Clayton M. Christensen, 95 percent of innovations failed. Firstly, a definition: product innovation is a novel approach to solve an issue that affects a significant number of people (Ghelber, A., 2019). There seem to be no items in the industry that tackle the question, and there may be products available that do so differently. One should be capable of responding “yes” to the three primary issues in order for your service or product to be considered innovative:
 
Is really the product appealing to a great number of people (even if you’re targeting a broad or specialized market)? That’s also especially important for products that meet previously unsolved problems. Is the offering superior to the competition? If that is so, what are the changes: style, technologies, usefulness, and so on? Is there any evidence of the product’s uniqueness or creativity? Is it simple to explain to customers how this service is essential or superior to its competition? Whereas the response might not be a simple “yes,” marketers who’d rather assist you with the product announcement should be aware of this issue. In the current economy, it only takes one individual to design and introduce a unique product or service – from engineering to industrial specialists, marketing personnel to lawyers; you’ll want everyone’s support to ensure you’re inside the 5% of successful products.
   
 
 
 
 
Read Also: WHAT IS A PRODUCT DEVELOPMENT STRATEGY TO GET A SUCCESSFUL PRODUCT
 
 
 
 
Importance of Product Innovation:
 
Product innovation is critical since it allows you to carve out new niches in a saturated area. You could indeed attract an audience as well as meet customer needs in a new and exciting way by addressing issues and affirming oneself in a new space (Lu et al, 2020). It’s also worth noting that innovation doesn’t just imply producing a brand-new item that solves a brand-new problem. Without hesitation, once the first iPhone was released, it created a market that did not even exist beforehand and met customer needs they didn’t realize they seemed to have (Ghelber, A., 2019). The Kindle is also the same way: not only was first design a victory (it managed to sell out in much less than six hours when it was released in 2007), but Amazon was able to evolve this with new designs, such as the introduction of the touch interface. 
 
Whenever you upgrade an existing model or introduce a different functionality to a current design, you’ve innovated. Once phones first featured cameras, it was a revolutionary step; similarly, Apple substantially enhanced the capability of iPhone camera systems on the iPhone 11 Pro, which was a game-changer. Of course, as we discuss innovation, we don’t just mean goods; we’re also talking about services, procedures, and business strategies. These are less visible, yet they have the potential to be highly successful and profitable. Major innovations of this era include Uber, Airbnb, as well as Netflix.
   
 
 
 
 
Need Help or Advice in Content Management or In Marketing Strategy:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Get in touch through Contact our team or my Freelancer.com profile. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
   
 
 
Read More:
 
MARKETING STRATEGY AND MARKETING MIX (4PS) OF YSL
 
QUALITY IMPROVEMENT – A CASE STUDY OF ENGINEERING TOOLING COMPANY
   
 
LEARN MORE ABOUT SWOT ANALYSIS OF IKEA
 
 
 
 
 
 
  14 comments 
 
 0 FacebookTwitterPinterestEmail 
 
 
 
 
 
  Product Development Strategy  
 
 
Better TipsBusinessManagementMarketingTrending
 
What is a Product Development Strategy to Get a Successful Product
 
 by Shamsul   
 
 
 
 
 
 
What is a Product Development Strategy to Get a Successful Product
 
 
 
 
 
What is a Product Development Strategy?
 
Production, manufacturing, improvement, operations, and sales are some main features of any company or business. Whether a company is small or large, it requires all these elements to work. After designing and launching a new product, a product development strategy is a next thing everyone needs. Today, we are going to share a successful product development strategy, its significance, types, benefits, and risks with some examples. We will also discuss how to select, create or purchase decisions.
 
 
 
 
Importance of Product Development Strategy:
 
In order to improve sales, a product must be attractive, affordable, and creative. Market research is the main factor that makes all these things. After the market research, a company can prepare or design a product with these features. Successful product development depends on market research and analysis. This strategy uses different methodologies and techniques that a company is going to implement during the product development phase. It may also support the development experts to focus on different challenges and strategies. Use these steps in order to see your business grow and perform best with the current products.
 
 
 
 
Definition of Product Development Strategy:
 
It is a segment of corporate strategy. Its role is to establish a new product along with increasing funds while deciding new objectives and goals. This strategy launches new products at the best values for customers, and this not only helps to gain a competitive advantage but also improves profitability, sales, revenue, and productivity.
 
Product Development Strategy offers an option to improve the sales of any product with some new functions and features. It lowers the chances of failure during the product development stage. It provides a link between market and product. This is useful to reestablish the product line.
 
Market strategy and market research are essential for product development. Most of the segments in this stage include technology, platform, and branding. These sections allow the companies to compete with other groups while surprising the buyers by launching a new series of products.
 
 
 
 
Types:
 
Different companies establish their products in different styles. They use different strategies for the same purpose. Some may focus on innovation, features, and technology while some would like to work with the partners to bring significant improvements. Everyone needs to be clear about the development strategy. There are several types but it is important to learn the features and drawbacks of these types.
 
 
 
 
Updating Existing Markets:
 
Here you see a new product, update the features, and launch in the market with some progressive marketing campaigns. Focus on these updated features in these campaigns. The main aim of this addition is to update the features while showing the main functions that can influence the buyers. Therefore, a company should keep searching for significant features that buyers would like to see in the product.
 
 
 
 
Increasing Product Value:
 
Buyers order the products to get some value. All the products have some prominent features and offer for the users. Brands expand the services and products with the help of quality. These brands provide premium features, updates, and customer support. So, the new features attract buyers, especially the new customers in markets. It will happen only if something is attractive and valuable for the users.
 
 
 
 
Trial:
 
A free trial or sample offer is valuable to target the customers. As a matter of fact, no one would be able to switch without feeling right. Brands must see the product development stage in order to convince the users. This is a simple money-making strategy. Customers who buy new products always like to see these special features in order to compare them with other options. The users get a general idea of what is present in a package and what they would get from purchasing it.
 
   
 
Customize and Specialize:
 
Customization is a successful strategy that enables the brands to make the product more attractive. This helps in targeting the customers in markets. A user can personalize a product with some attractive offers. This makes them ready to buy the product even if they are happy with the competing options. This strategy also motivates users to talk about the product and its features with other people.
 
 
 
 
Package Deal:
 
When you launch a new deal, then it frequently attracts new target customers in markets. With the help of a valuable deal, companies can provide a suitable set of benefits to the buyers. Free samples or trial products are the best means of achieving the targets or goals. Don’t forget to include the bundles, discounts, and vouchers for more excitement. On the other hand, the package deal should be for a limited time period so the customers will take it as quickly as possible.
 
 
 
 
New Product Line | Product Development Strategy 
 
It is when someone develops a new product that is similar to an existing product line. While creating this, one should provide attractive features in new products that users are looking for. Remember, only the new product lines give extensions to the business network. It would also provide a new way to win the hearts of customers while diverting them from what they previously used.
 
 
 
 
Changing Ideas:
 
You can introduce a new idea. It requires a simple change in the existing line. Change the definition of a product and it will become something new. This enables the brands to target customers in new markets. It also offers a strategy to target non-responsive buyers. In order to do this experiment, one may require market analysis or research. This helps to understand the demands and requirements of buyers.
 
 
 
 
New Markets:
 
Companies sell different kinds of products in various markets. This is a product development strategy to bring the product to new markets. The product may or may not perform best in the new markets, but it will create recognition. This is what creates a solid ground for the other products. A company looking for new geographic markets to access new buyers should change the focus and alter the direction according to local demands and social traditions. This shows that geographic and demographic points are very important for product development strategy.
 
 
 
 
Risk or Advantages of Product Development Strategy:
 
 
 
 
It offers some advantages and they are given below.
 
 
 
 
Risks:
 
Companies can manage the business risk factors using a strong strategy. Indeed, product development strategy helps the companies get positive feedback from the users. Moreover, it also helps to assess the commercialization policies and campaigns.
 
 
 
 
Lower Cost:
 
Low costs provide the brands a plethora of benefits like it could modify the material, redesign the product, limited features, and more at the production stage.
 
 
 
 
Quality Reputation:
 
Using a strong development strategy would enable the companies to keep upgrading product quality. Introducing a new version of a product becomes easy with this strategy. Thus, it supports the brand to get positive feedback and market reputation to increase the total sales.
 
 
 
 
Improving Performance:
 
Improve the market recognition, quality of product, and goodwill and get close to customers and investors. Try to convince all the investors and stakeholders about any strategy you are going to implement. These steps ensure that the company will achieve its goals together and get more financial investments in the future.
   
 
 
 
 
Manage Success:
 
Are you going to implement a risk strategy? Remember, a product development strategy is a big risk. It requires potential knowledge about the markets and customers. Thus, you will obtain a database and an insight into the current economic situation. Manage success by avoiding mistakes. Never launch new product lines without proper research and analysis. Maintain the quality while keeping the price low. This is what a company must do in order to manage success.
 
 
 
 
Examples of Product Development Strategy 
 
We have several successful examples or case studies of product development strategies. Following are some popular examples for readers.
 
 
 
 
McDonald’s:
 
It is a fast-food brand with a solid product development strategy. It uses the following steps to achieve the goals.
 
Localization – No doubt, it is an American brand but it strongly believes in localization. It offers local dishes wherever it starts the business. For example, all the branches in India offer burgers without cheese.
 
Traditional dishes – It has a wide range of fast food options. However, it also wants to target the people who like traditional dishes. This is the best method to attract different types of customers. For example, it has hamburgers, big mac, and cheeseburgers, but it also offers traditional noodles in China.
 
Seasonal dishes – This is the best method to target more people in different seasons. For example, targeting Saudi customers in hot months, especially in peak hours, is difficult. McDonald’s offers special discounts during these peak hours and brings some summer-friendly dishes for local users.
 
 
 
 
IKEA:
 
IKEA is a Swedish furniture brand with high-quality products. They are famous for the lowest possible prices. This brand provides a wide range of home furniture in different countries. Supply chain and delivery systems are some weak points of IKEA. However, the management is working on these aspects with the help of attractive product development strategies.
 
 
 
 
Microsoft:
 
Microsoft is a world leader in the matter of technology. This technology brand offers the following business solutions to customers.
 
Personal cloud.
 
Intelligence cloud.
 
Business productivity and process.
   
 
The product development strategy of Microsoft is prominent as follows:
 
Evaluating new ideas.
 
Concept development, implementation, and testing.
 
Market development.
 
Business analysis.
 
Commercialization.
 
Manufacturing and large production.
 
This tech leader knows that business strategies don’t work in all situations. This is why they are not investing in Twitch. They are introducing Microsoft Mixer as a modern solution to target technology lovers.
 
 
 
 
Google:
 
It also follows the concept of product development strategy. It always introduces new ideas, tools, and services over the years. Some examples of developments by Google are very successful while some are not.
 
·        Google works on various products, but the success rate is 2 out of 5.
   
 
·        Google always works with the customers and users. It also asks for a rating or feedback on the newly introduced products.
 
·        It promotes innovation and creation culture—Google employees people for different jobs even without titles.
 
 
 
 
 
 
 
How to Select Make-or-Buy Decisions?
 
This decision relies on numerous factors such as tech strategic value and cost of production. Other factors companies should keep in mind are minor. However, production operation and process are the two important minor factors. It is necessary to keep them in mind in order to design the product development decision.
 
 
 
 
 
 
 
Conclusion:
 
So what exactly is the product development strategy? We discussed definitions, types, importance, and examples. We learned that this is a crucial step to upgrade any product. Companies planning for a new product should remember these points in order to design an effective strategy. This will give them a free choice to target the new markets and customers with a high success rate but a low-risk level.
 
 
 
 
 
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comment
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? Get in touch through Contact our team or my Freelancer.com profile. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
 
 
Read More:
 
LAYS MARKETING STRATEGY | MARKETING OF LAYS
 
Know the Successful Business Strategies from PESTLE Analysis of Amul
 
Why Marketing Creativity is Important Ever before Today
 
 
 
 
  8 comments 
 
 0 FacebookTwitterPinterestEmail 
 
 
 
 
 
  brand marketing  
 
 
BusinessManagementMarketing
 
How to Have Diversity and Inclusion in Brand Marketing
 
 by Shamsul   
 
 
 
 
 
 
 
How to Have Diversity and Inclusion in Brand Marketing
 
 
 
In recent times, we have heard about D&I (Diversity and Inclusion) in the company. Both words are the same but have different meanings. According to experts, diversity shows the range, and inclusion shows the addition of something. Inclusive brand marketing is all about diversity and inclusion, except the HR section. It is all about that how you represent people in your advertisement from various backgrounds, such as the following factors:
 
     
  • Age.
    •  
  • Appearance.
    •  
  • Sexuality.
    •  
  • Ethnicity.
    •  
  • Gender.
    •  
  • And more.
    •  
 
Inclusive brand marketing helps you in many ways, such as:
   
 
     
  • Attract more clients.
    •  
  • Build trust and loyalty.
    •  
  • Increase website and social media engagement.
    •  
  • Boost sales and revenues.
    •  
 
Inclusive brand marketing helps to increase engagement on your Instagram feed, website, and Facebook stories. But, it is crucial to use inclusive brand marketing effectively and authentically. Ahead, we have mentioned some important ways that help you add diversity to your company or brand in an approachable and loyal manner.
 
Serve to Your Target Audience: 
 
Inclusive brand marketing is not about finding a stock photo in every possible demographic. First of all, find in and out of your business and ensure that you have your target audience in marketing campaigns. There is no need to target everyone; focus on your potential audience and because they are responsible for driving your sales. If they found your brand competent and authentic, they will support your small business. According to research, more than 70 percent of users considered those brands that advertise genuine products.
 
1- Stay Loyal to your Brand:
 
It is important to make beautiful and appealing ads for your company and brand your products, such as video ads, TV, and online marketing. For example, if you are selling plus-size clothes and choose thin models to advertise your products, it will alienate your consumers. Stay loyal to your brand and focus on your offerings and services. It is a great way to engage your audience with your business.
 
2- Always be Kind:
 
In order to get the attention of your consumers, you need to tell relevant stories, not just sell services or products. Find out your customer’s needs, likes, and pain points. Also, find out that how your products or offerings can create a difference in their lives. Focus on empathetic marketing and serve the best products. Your customer needs to be acknowledged and understood. Focus on specific demographics who utilize your products. Be kind to your audience, and you will see positive results in the future.
   
 
 
 
How to Add Diversity to Your Brand Marketing Every Day?
 
As a marketer, you need to evolve and grow your business. You should add everything in your inclusive brand marketing. Show your authenticity to your audience and interact with people who are concerned with your brand. Value your beliefs and customers so that they can find your authenticity and high-quality products. Find your target audience. Listen to your consumers carefully and get online feedback and reviews about your product and service on social media. Make a solid commitment and try to improve your product quality and services.
 
 
   
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?
 
 
 
Read More:
 
Five Things to Add for Luxury Brand Marketing Strategy
   
 
Brand Marketing Through the COVID-19 Crisis
 
Why Customer Experience should be your Priority while Marketing your Brand
 
 
 
 
 
 
  8 comments 
 
 0 FacebookTwitterPinterestEmail 
 
 
 
 
 
  Marketing Strategy of IKEA  
 
 
BusinessManagementMarketing
 
Marketing Strategy of IKEA | IKEA Marketing Strategy
 
 by Shamsul   
 
 
 
 
 
 
 
Marketing Strategy of IKEA | IKEA Marketing Strategy
 
 
 
In the category of home furnishing, IKEA is a reputable name. With more than 380 stores globally, IKEA is leading the furniture industry in both developing and developed regions. Moreover, IKEA has a special museum in Sweden to showcase its offerings and services. From appliances to kitchenware and contemporary designed furniture, IKEA is one of the biggest and budget-friendly retailers in the world. The company is shaping the home architecture and living standards of people around the globe. Behind the major success of the company, there are some solid marketing strategies. Let’s talk about the IKEA marketing strategies.
 
 
 
Marketing Strategy of IKEA | IKEA Marketing Strategy
   
 
Important Factors in the Marketing Strategy of IKEA:
 
Segmentation, Targeting, and Positioning:
 
IKEA uses geographic, demographic, and psychographic segmentation to fulfill the varying market trends of appliances, kitchenware, and home furnishing market. They use a differentiated targeting strategy to cater to the requirements of customers who want to get their money’s value. In positioning strategy, they have changed their positioning on the product-based and value-based brands. Its main tagline is ‘’Affordable solutions for better living’’ clearly shows that how much value they gave to their shoppers.
 
Competitive Advantage:
 
IKEA is coordinating with top home designers and using their ideas to offer the best products to users. It is one of the biggest competitive advantages that the company has over its rivals and other big players in the market. A diverse range of products, budget-friendly furniture, and eco-friendly practices are some of the company’s plus points that increase the company’s market value and sales. They have successfully managed respect and value in consumers’ eyes, which helps the company increase its market value and share. On the other hand, long-term strategic partnerships are also proved beneficial for the company. That’s why its manufacturing and delivering process is really effective.
 
Marketing Strategy of IKEA | IKEA Marketing Strategy
 
BCG Matrix:
 
In developed nations, IKEA home furnishing is in the star category due to its innovative solutions and offerings. But, its performance is still in doubt in the developing countries due to the less awareness and strong presence of local players.
   
 
Distribution Strategy:
 
The collaboration of IKEA with designers, material suppliers, supply chain stakeholders, and product developers is very strong. These factors ensure that its products and offerings available for the customers in different regions. With the partnership of more than 1002 suppliers, they are working in 52 countries and maintaining their quality in every segment.
 
Brand Equity:
 
Branding is one of the most vital factors for any company to sell its products. Effective branding, empowering co-workers, and CSR activities have helped IKEA in creating brand awareness and market share. They have established their name successfully in those countries in which they are not working. They have invested in various campaigns, advertisements, and other branding factors like TV, social media, and other masses to aware people of its products and services.
 
Competitive Analysis:
 
The furniture market is overcrowded with a lot of international and national players that are giving fierce competition to the company. EnglishHome, Kelebak, TepeHome, and other giants are continuously threatening the market share of each other through their products and offerings. Moreover, IKEA’s working model is based on a franchise model which helps them to save infrastructure costs.
 
Marketing Strategy of IKEA | IKEA Marketing Strategy
 
Market Analysis:
 
To be honest, the home furnishing market is experiencing severe contest due to the pandemic and local companies. Several companies are focusing on e-commerce trading. IKEA can get specific market share and value by introducing innovation in its products and selling platforms. These factors can shape the company’s value and worth. In the furnishing, appliances, and kitchenware segments, IKEA has a strong competitive edge over various players.
   
 
Marketing Strategy of IKEA | IKEA Marketing Strategy
 
Customer Analysis:
 
IKEA’s most of the items are necessary for every home. Everyone wants to improve their house with the latest and innovative products. If you want to decorate your house, then you must consider this brand. The majority of customers of IKEA are based on mature people. These customers have a major inclination towards contemporary and stylish home furnishing ideas.
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?
 
 
   
 
 
 
Read More:
 
Reebok Marketing Strategy | Reebok Marketing
 
McDonald’s Marketing Strategy | McDonald’s Brand Power
 
Dabur Marketing Strategy | Dabur Brand Power
 
 
 
 
  11 comments 
 
 0 FacebookTwitterPinterestEmail 
 
 
 
 
 
  Brand Marketing  
 
 
Better TipsBusinessManagementMarketing
 
Why Customer Experience should be your Priority while Marketing your Brand
 
 by Shamsul   
 
 
 
 
 
 
 
Why Customer Experience should be your Priority while Marketing your Brand
 
 
 
If you think that after closing a sale your job is almost done then I have news for you, it has just begun. Customer experience development strategy is usually most overlooked while setting the marketing plan of a company. Most companies are so concerned with finding further website traffic, leads, and making further sales calls which is typically the most time-consuming and expensive marketing parts that they end up forgetting to nurture already-existing loyal clients who, if shown any interest, will support back immediately. You should surely see, hear and support your most paying customers. Finding new clients should be your goal but it should not decrease your attention from existing clients. These three reasons will force you to make a customer experience-based strategy as your effective marketing campaign.
 
Best affordable campaign providing high ROI:
 
A survey analysis of 1,200 businessmen with ranging businesses of eight industries in nine countries threw light on the full implementation of customer experience-based strategy giving faster and top-line growth along with enhanced brand engagement and repeated purchases.
 
It does not depend on a certain business class or type, if your current/loyal customers are satisfied with their shopping experience there are high chances of repurchase. This takes place when cross-selling and up-selling become affordable and effortless. It does not require any expensive ad investment or time-taking sales calls.
 
Many companies have made millions through enhanced focus on customer experience. “Freedom machine” like core value-based true behavior keeps customers in contact with the brand, for generations. Even small companies using similar strategies along with the implementation of reliable shipping, humorous packaging, high-quality product, and many important but less costly techniques keep their customer loyal for long-term relations even if the company is new.
   
 
Happy customers make you worry less about competitors:
 
It’s the era of the internet, everybody, before making a purchase prefers to have a look and online reviews, to see if they are good or bad. One survey concluded that the average consumer checks review for 13 minutes before making a purchase. Positive customer reviews will give more satisfaction to the new buyers while strengthening their idea of purchasing. A negative review can immediately cause a loss of interest in your purchase. Third-party reviews cause more effective than advertising and gain more trust. A satisfied customer is your unpaid brand advocate selling and helps you to go viral.
 
People discuss their shopping experience with its likes and dislike with their friends, a worthy brand is like a new discovery for them which they usually like to admit most often in their circle. And if there is a great brand following, friends will like to join the conversation, too.
 
A recent video of a TikToker got viral with 71 million views in which he was enjoying his favorite song “Dreams” and his favorite drink “ocean spray”, in his own vibe. It wasn’t any paid or international promotion but this 30-second video attracted many customers through free marketing. As a result of this video that TikToker “Apodaca” got a truck full of his favorite juice whereas it was also the best streaming week for that song band.
 
These four actions will help you to create free brand advocates:
 
Stay consistent with your own goals and customer’s expectations:
 
What are the expectations of your customers after purchasing from you? In how long, your product is delivered? How long will it take to solve any issue with your product delivered, if any?
   
 
 
 
If your sales are based on sales call then contact your customer very often and stay clear about how often they will get calls from you.  If they get daily calls before purchase and can’t reach you after purchasing, then this is going to be a bad experience for them.
 
Provide them experience more than just your product:
 
Providing your customer with their expected product will make them satisfied whereas if they got more than their expectations, it will make them surprised and happy. They will feel loved, valued, and appreciated and in return will appreciate your brand.
 
Many options include sending them any welcome gift if it’s their first purchase. You can have loyalty cards containing points based on every purchase that can be used as cash after collecting enough. Some brands also send handwritten cards to their customers and it shows a different kind of love token by a brand to their customers. You certainly are not gifting someone a car but any low-cost yet effective and thoughtful thing even like a printed card.
 
Feedback, Ask for it, Listen to it, Follow it:
 
If you truly want to serve your customers then improving your business should be a top priority. You can simply ask your customers to provide you with feedback. Accept that feedback wholeheartedly even if it is not positive. Every feedback matters, I repeat “every”. Make adjustments and improve your product accordingly.
   
 
Reward loyalty:
 
Many brands provide incentives to customers who create content with their products, like Apodaca. Simple you can re-share their social media post of your content; it will give them a feeling of appreciation. Do not forget to say a simple thank you or more. Apodaca’s TikTok video re-shared by his favorite music band and it created a contest for others and they tried to follow the trend, thus that song stayed in trend benefiting the band while fans got shout-outs.
 
When your customer gives you a referral and you provide them with something in exchange, it creates a long-term relationship. One reward will hype them to do more, engage more, and thus they will keep doing great things for your brand with a feeling of being its part. You give them the best experience and they turn into your free brand advocates.
 
Commit to your customers, they will commit to your brand:
 
A great customer experience should stay the same throughout their whole journey. Since Apodaca’s video, both brands are still going viral for the very same reason. Many other brands like Harley Davidson are higher than their competitor just by firmly sticking to the brand message. While another shave club is keeping customers around for a long time due to its fun-based grooming videos.
 
It does not matter, what is your product and on what scale are you dealing with. Just follow these guidelines and better customer experience, it will make your post-sale journey beyond records.
 
 
   
 
Need Help or Advice in Content Management or Marketing Strategy:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Do you want any help to write content, drive more traffic, boost conversions, and contact our team?
 
 
 
Read More:
 
What are 5 Important Tips to Manage Remote Team of Workers
 
 
SWOT Analysis of KFC | KFC SWOT Analysis
 
15 Most Gorgeous Indian Women in the World – 2021
 
 
 
 
 
  7 comments 
 
 0 FacebookTwitterPinterestEmail 
 
 
 
 
 
  Creat A Brand  
 
 
BusinessMarketing
 
How to Create a Brand That Would Last For a Very Long Time
 
 by Shamsul   
 
 
 
 
 
 
How to Create a Brand That Would Last For a Very Long Time
 
 
 
No matter if you are a small entrepreneur working from your garage or a very big player in the business world; you do need to build a brand around your product to be successful in your business. Lots of people do find themselves at a loss when it comes to creating a brand.
 
Why Product Brands Are Important?
 
How many of you can associate with the logo of Nike, Burger King, Lifestyle, McDonald, KFC, etc? These respective companies have created such a brand around their product that people can recognize the items by their logo. By seeing these brands, people do tend to get an assurance of the quality, utility, appeal and other attributes. This keeps a very helps positive image in your consumers who in turn refer others to try your product which leads to an increase in footfalls, purchases and ultimately revenue of a company.
 
Initial Steps in Creating a Brand:
 
Ideally, the brand should incorporate the spark of genius that you felt when you were contemplating the nature of your business and the path it should take in the future. For instance, if you are building a food delivery service, then your product is all about the service that you provide which is convenience, quality assurance, and timely delivery. A customer should ideally have a vision of these when he purchases your brand. Thus your brand is all about the images and vision created by the consumer’s mind about the attributes of your product
   
 
Even people can be their own Brand. There is a concept called “Brand You” which tells that everyone is a brand. The way you behave deals with others; however, many thought on the mention of your name adds to your personal product.
 
Whether you are creating a brand around your services, product or even yourself, the first and foremost thing to take care of is communication. Making the right impression is very important and this can be done by sending the right messages to your potential customer promptly. For instance, Nike has used its logo, advertisement, and all other communication to convey to the people that it’s a product for young energetic people. Its logo which is just a black tick mark is simple, elegant, unique and easy to remember along with conveying what that particular brand stands for
   
 
 
 
Tips
 
Three Tips for Creating Brand That Would Last For a Very Long Time
 
1. Colour of the Product Logo:-
 
Colour is one of the most important aspects of the brand with more than ninety percent of people giving high importance to it. People associate specific emotion to specific colors like red invokes passion, purple royalty, white peace and so on. These associations do change across borders, culture and time. For instance, the grocery market uses green, restaurants use red, etc. You should think which col encompasses your brand’s core offering.
 
2. Social Media:-
 
Social Media is good for the promotion of a product as people are more receptive. Right Message can help the trade name to engrain in mind of customers who in turn becomes brand ambassador as they promote to their friends and followers. As such choose social media well. An image of the product should use Instagram and other social media channels including LinkedIn and so on.
   
 
Personality:-
 
A product should have a personality that people can relate to.  It increases brand equity and creates a nostalgic feeling in the consumer’s minds. For instance, a company like Harley Davidson should show manliness and thirst of adventure in its communication to engage and reach its target audience
 
 
   
 
Read More:
 
SWOT of American Express | American Express SWOT Analysis
 
Sixteen Vital Characteristics of Any Company
 
 
 
 
  47 comments 
 
 0 FacebookTwitterPinterestEmail